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Istiqomah
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Journal : Proceeding of International Conference on Social Science and Humanity

 1 
FRAMING ANALYSIS OF THE ZERO WASTE CAMPAIGN ON THE TIKTOK ACCOUNT @PANDAWARAGROUP Anggraeni, Saskya Dewi; Istiqomah
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.422

Abstract

Objective: The zero waste campaign phenomenon on TikTok has become a focus of global efforts to reduce the environmental impact of waste. Pandawaragroup is a community actively campaigning for this movement on TikTok. Pandawaragroup's distinctive content revolves around environmental cleanliness, particularly waters polluted by waste. Previous research has demonstrated how media can be used to convey environmental messages and raise public awareness of sustainability issues. This study aims to examine the framing applied by the TikTok account @pandawaragroup in conveying the zero waste campaign message. The theory used in this study is the framing theory of Gamson and Modigliani.  Method: The methodology used is qualitative with a descriptive approach, where researchers analyzed videos uploaded to the TikTok account @pandawaragroup. Data were collected through direct observation of the videos and mapping emerging themes related to the zero waste campaign. Result: The results of this study indicate that the framing of the zero waste campaign on social media can influence audience understanding and behavior in dealing with environmental issues, especially among Generation Z TikTok users. Novelty: This study contributes novelty by identifying specific framing devices in short video social media content, an area less explored compared to traditional and artistic media campaigns, while highlighting TikTok’s potential as an interactive medium for environmental communication.
THE ROLE OF THE INSTAGRAM ACCOUNT @INFODARJO IN THE DISSEMINATION OF LOCAL INFORMATION IN SIDOARJO Kusuma, Bagas; Istiqomah
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.436

Abstract

Objective: This research aims to understand the role of the Instagram account in spreading local information. Method: This study uses a descriptive qualitative method to analyze 'The Role of Instagram Account @infodarjo in the Dissemination of Local Information in Sidoarjo.' This research employs observation and account analysis as data collection techniques. Observations will be made by monitoring the activities that occur. Account analysis will be conducted by analyzing the activities carried out through the platform, from story posts, photo or video uploads on the account, to the responses received from social media users. Results: Based on the observations that have been made, this account actively shares information about current events, traffic, local events, and various public services. The speed and consistency in uploading information make it easier for the community to obtain the latest news compared to conventional media. Instagram accounts like @infodarjo serve as an alternative medium that is fast, interactive, and easily accessible to the public, especially the younger generation. The high level of user interaction indicates that this account is not only a medium for conveying information but also a platform for communication and discussion for the people of Sidoarjo. Novelty: Instagram accounts like @infodarjo serve as an alternative medium that is fast, interactive, and easily accessible to the public, especially the younger generation. The high level of user interaction indicates that this account is not only a medium for conveying information but also a platform for communication and discussion for the people of Sidoarjo.
ANALYSIS OF @ALENAVDS CONTENT STRATEGY IN FASHION PRODUCT MARKETING ON THE TIKTOK PLATFORM Octavia, Amanda; Istiqomah
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.440

Abstract

Objective: This study aims to analyze the content strategies used by the TikTok account @alenavds in marketing fashion products, focusing on how content creators influence consumer behavior, particularly among Generation Z, through effective content marketing techniques. Method: A qualitative approach with content analysis was employed, examining video content and the use of TikTok's maximum features, such as unboxing videos, mix & match outfits, and interactive features like the bio link and yellow basket. Results: The findings reveal that @alenavds' content strategy effectively builds a personal brand and fosters closeness with the audience through personal storytelling. This strategy enhances impulsive buying behavior on the platform. Novelty: This research contributes to the understanding of TikTok's role in shaping consumer behavior through content marketing, supporting the relevance of Content Marketing Theory. The study aligns with previous research by Dewi (2023) and Saragih & Andriyansah (2023) on TikTok's promotional effectiveness, offering insights into successful strategies used by fashion influencers and the potential of TikTok Shop as a marketplace. This study highlights the increasing impact of social media platforms in contemporary digital marketing.
THE PHENOMENON OF CANCEL CULTURE: GUS MIFTAH'S INSULT TOWARDS AN ICED TEA SELLER IN THE DIGITAL ERA Rosalinda, Syakirah; Istiqomah
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.445

Abstract

Objective: This study aims to analyze the interaction and social impact of religious figures who become subjects of cancel culture, with a focus on how religious messages can strengthen support for humanity and social justice rather than triggering radicalism. Method: Using a qualitative research methodology, this study applies Social Identity Theory and Social Construction of Reality Theory, employing virtual ethnographic analysis to examine netizens' conversations, comments, and interactions across various social media platforms. Data was collected through participatory observation and content analysis of relevant online discussions. Results: The study reveals that cancel culture significantly impacts both the virtual and real-world perceptions of public figures. Netizen interactions in the digital era show how society enforces norms and shapes digital communication. Additionally, the study identifies patterns of netizen strategies in expressing opinions and their role in the social dynamics of cancel culture. Novelty: This research contributes to understanding the social impact of cancel culture on religious figures, offering insights into how online communities influence public perception and enforce social norms, with a focus on the broader implications for digital communication in the context of social justice.
SEMIOTIC ANALYSIS OF ALPHA GENERATION IN TIKTOK CONTENT @MRCI.TV Rachma Sri Rejeki, Nariswari; Istiqomah
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.452

Abstract

Objective: This study examines the application of Generation Alpha in the TikTok video of the @mrci.tv account using Charles Sanders Peirce's semiotic framework. As digital natives, Generation Alpha grew up with meme-based popular culture, global slang, and visual performativity typical of short video platforms. TikTok is positioned to be a space for the production of meaning that shapes generational identity. The research aims to identify the icons, indexes, and symbols that build the image of Generation Alpha and trace the process of audience meaning. Method: The method used was descriptive qualitative with purposive sampling on the three videos with the highest interaction in July 2024. The analysis uses Peirce's triadic model (representation–object–interpretant) accompanied by time triangulation. Results: The results show that @mrci.tv portrays Generation Alpha as expressive, hyperactive, and attached to digital culture. Icons, indexes, and symbols in content form the stereotypes that the audience accepts. The findings confirm that humor and memes are not only entertaining, but also shape generational imagery in public discourse. Novelty: This study contributes to the study of digital semiotics and opens up opportunities for further research on identity construction in social media.
Co-Authors A. Jauhar Fuad Abuzar Alghifar Achmad Rizal Afif Restu Fauzi Agus saputra Agustina Jari Ai Sutini Alfarisy, Muhammad Farid Anggi Anggraeni, Saskya Dewi Anisah Meidiana Annisa Saputri Arif Abdul Aziz Arisman Arum Chairunnisa Asyil Arifah Audini, Aringga Aulia Andien Ayu Agustina, Putri Baihaqi Fanani Baiq Oktavia Ningrat Baiq. Oktavia Ningrat Banafsah, Ziana Zein Bayu Rama Dhani Boniesta Zulandha Melani Budi Kudwadi Darmansah , Tengku Darmawanto Uria Dedi Riyan Rizaldi Denny Trias Utomo, Denny Trias Dian Fertiana Devi Dian Novitasari Didik Hariyadi Dimas Dewa Darma Dita Nurul Istiqomah DWI RAHMAWATI Endah Nurul Kumarijati Endang Masitoh Endra Wahyu Rochmadi Eny Kustiyah Ervina, Iin Esa Imaniah Fajar Yanto Hasibuan Fatkhurrohman Fatrinawati Fauzi Ahmad Muda Feri Tirtoni Fiky Y. Suratman Fithri Marwanti Fithri Setya Marwati Fuadi, Rohmi Gita Mayasari Hadisaputri, Muliawati Supono Halimah As-Sa’diah Hamzanwadi Harniyah Hasan Zayadi Hasanah, Kartini Dwi Herliyani Hermawan Adinugraha, Hendri Hermawan, Rangga Adhitia Heru Purnomo HUSNUL KHOTIMAH Ida Ayu Putu Sri Widnyani Iman Jaladri Imelda Jumita Seingo Ina Magdalena Irham Taufiq Isri Nasifah Istiatin Itsla Yunisva Aviva JAMALUDIN Jaswadi Jiwanjaya, Yoga Joko Sulianto . . Kaonedy, Jesselyn Kesuna Hilyati Fadhila Kholifah Lestari Khusnul Auliya Kian Sinanjung Kiki Muhammad hakiki Krida Singgih Kuncoro Kusuma, Bagas Laisa Bahraini Lalu Afandi Gusnanda Laras Isa Ningsih Lisda Handayani, Lisda Ludia Theresia. Wambrauw Luqmanul Hakim Lusi Putri Pratiwi M Saleh Yahya Himni M. Faqih M. Ridwan M.Kholid pay Martinus Ginting Mawaddah Melani Aulia Khatami Moh. Irmawan Jauhari Muhammad Akmal Auli Muhammad Aminuddin Muhammad Husnur Rofiq Mukallalah, Siti Musdalifatul Mulyanto Muthmainnah Choliq Nanda Putri Novianti Nasution, Diantry Binarwaty Habibie Ni Nyoman Sarmi Nikianaku Seisagita Ardya Nolasari, Tiwi Nora Rahmanindar Nur Asbani Nur Fadlilah Nurananda Nurdin, Abidin Candra Nurrizky Natasha Gunawan Nursofah Nurul Dwijayanti Nurul Fatimah Octavia, Amanda Paksi Tri Nugraha Purnawan, Endar Puspita, Alvina Della Qhanita Deza Qat Rachma Sri Rejeki, Nariswari Rachmawati,S Rahma Susanti, Maulida Rahma Yunita Rahmadewi,T Rahmat, Solihin Ramadhan, Dicky Satria Rana Nuralifa Mas’ud Rangkuti, Rahmadsyah Revina Indah Puspita Ria Sabani Ria Wiyatfi Linsiya Rika Sa'diyah Rina Kurnia Rina Rini, Fitri Setyo Risyda Zulfa Azzahra Riyadiyanto Rosalinda, Syakirah Rosidania, Nilla Putri Rusdiana, Endang Salminah Sama’ Iradat Tito Sanjaya, Riska Chusnul Sari Kurniati Sarsono Sastia, May Setyo Trisnadi Seventina Nurul Hidayah Seyla Rismawati Sita Ratnaningsih Sofiyana Habibah Sri Adi Widodo Sriyati Sucipto Sudarwati Suhendro Suhendro Suherman Suminar, Istinengtiyas Sunnah, Ibnu Ahli sunny Surya Ningtyas, Darmayanti Yuliana Surya Sukti, Surya Susilawati Syarifah Tussuriyani Hsb Thoriq Vico Ardana Tialonawarmi, Feny Tri Sayekti Umi Yuminarti Veithzal Rivai Zainal Wahyuni, Endang Masitoh Widiawan, Babel Wiwin Kustiana Wuryandini , Endang Yanuarti Petrika Yeni Nuraeni Yuli Chomsatu Yulia Nur Khayati Yuni Fitria Yunita Palinggi Yusron Yusuf Zahra Rahmatika Ziadatul Fatimah Ziana Zein, Banafsah Zulfina Adriani