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All Journal International Conference on Law, Business and Governance (ICon-LBG) International Conference on Education and Language (ICEL) International Conference on Engineering and Technology Development (ICETD) Jurnal English Education: Jurnal Tadris Bahasa Inggris Explore: Jurnal Sistem Informasi dan Telematika (Telekomunikasi, Multimedia dan Informatika) EXPERT: Jurnal Manajemen Sistem Informasi dan Teknologi Jurnal Informatika Jurnal Informatika International Multidiciplinary Conference on Social Sciences (IMCoSS) Prosiding Seminar Nasional Darmajaya Jurnal Informasi dan Teknologi International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Kolaboratif Sains Journal Of Human And Education (JAHE) Digital Transformation Technology (Digitech) ZAHRA: JOURNAL OF HEALTH AND MEDICAL RESEARCH Jurnal Ilmu Pendidikan dan Kearifan Lokal (JIPKL) Sanskara Hukum dan HAM Innovative: Journal Of Social Science Research Sahabat Sosial: Jurnal Pengabdian Masyarakat West Science Business and Management Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies Jurnal ICT : Information and Communication Technologies West Science Accounting and Finance Indonesian Journal of Education (INJOE) Jurnal Ekonomi dan Bisnis West Science Interdisciplinary Studies Indonesian Journal of Enterprise Architecture West Science Social and Humanities Studies The Eastasouth Journal of Information System and Computer Science Journal of World Future Medicine, Health and Nursing Science Information System and Technology West Science Nature and Technology Journal of Innovative and Creativity The Journal of Artificial Intelligence and Development Marsialapari: Jurnal Pengabdian Kepada Masyarakat Journal of Engineering and Science Application Jurnal Ekonomi, Manajemen, Akuntansi Journal of Moeslim Research Technik Research of Scientia Naturalis Jurnal Sipakatau Indonesian Journal of Enterprise Architecture
Arnes Yuli Vandika
Universitas Bandar Lampung
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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The Influence of Influencer Collaboration, Augmented Reality Marketing, and Personalized Recommendations on Consumer Purchasing Decisions in the Beauty Industry in Indonesia Sudirjo, Frans; Sumerli A., Chevy Herli; Souisa, Wendy; Vandika, Arnes Yuli
West Science Social and Humanities Studies Vol. 2 No. 05 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i05.905

Abstract

This study investigates the influence of influencer collaboration, augmented reality marketing, and personalized recommendations on consumer purchasing decisions in the beauty industry in Indonesia. A quantitative analysis was conducted based on survey data collected from 170 Indonesian consumers. The findings reveal significant positive relationships between influencer collaboration, augmented reality marketing, personalized recommendations, and consumer purchasing decisions. Influencer collaboration, augmented reality marketing, and personalized recommendations emerged as critical drivers of consumer behavior, highlighting the importance of digital marketing strategies in shaping purchase intentions and driving sales in the competitive beauty market. These findings offer valuable insights for marketers and businesses seeking to optimize their marketing strategies and enhance consumer engagement in the Indonesian beauty industry.
The Effect of Artificial Intelligence Adoption, Machine Learning, and AI Ethics on Product Innovation in Start-ups in Bogor Afrizal, Afrizal; Hildawati, Hildawati; Rifky , Sehan; Vandika, Arnes Yuli
West Science Social and Humanities Studies Vol. 2 No. 05 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i05.906

Abstract

This research investigates the influence of artificial intelligence (AI) adoption, machine learning (ML) integration, and AI ethics on product innovation within Bogor's startup ecosystem. A quantitative approach was employed, collecting data through an online survey from 180 startups. Structural equation modeling with Partial Least Squares (PLS) 3 was utilized for data analysis. The results reveal significant positive relationships between AI adoption, ML integration, AI ethics, and product innovation. AI adoption and ML integration positively impact product innovation, while adherence to ethical AI practices also plays a crucial role. These findings highlight the importance of leveraging AI technologies responsibly and ethically to drive innovation within startup ecosystems. Policymakers, entrepreneurs, investors, and other stakeholders can utilize these insights to foster a conducive environment for sustainable growth and innovation in Bogor's startup community.
Use of Artificial Intelligence in HR Recruitment and Selection in Start-up Companies Rama, Rovanita; Jasmin, Jasmin; Rukmana, Arief Yanto; Hamzali, Said; Vandika, Arnes Yuli
West Science Social and Humanities Studies Vol. 2 No. 06 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i06.976

Abstract

This bibliometric study analyzes the evolving landscape of human resource management (HRM), emphasizing the integration of technology into HR practices, particularly in recruitment and selection processes. Utilizing VOSviewer, the research maps the co-occurrence of keywords within a comprehensive dataset, revealing dominant themes, trends over time, and less explored areas. The analysis identifies core thematic clusters such as "human resource management," "recruitment," and "analytics," highlighting the significant focus on optimizing traditional HR functions through technological advancements. The study observes a marked shift in research trends, particularly influenced by the challenges posed by the COVID-19 pandemic, which accelerated the adoption of remote work technologies and digital HR tools. The visualization also identifies underexplored research opportunities in areas like "blockchain" and "internet," suggesting potential for groundbreaking research in enhancing HR operations. Furthermore, the network analysis underscores the importance of author collaboration in expanding the multidisciplinary scope of HRM research. This study contributes to the understanding of HRM's dynamic evolution and outlines strategic directions for future research, ensuring HR practices align with technological advancements and organizational needs.
The Influence of Internet of Things (IoT), Digital Payment Systems, and 24/7 Customer Support Services on Improving Tourist Experience at Tourism Destinations in Bali, Indonesia Setiawan, Zunan; Utama Sembiring, Afen Prana; Vandika, Arnes Yuli; Pratama, I Wayan Adi; Santi Diwyarthi, Ni Desak Made
West Science Social and Humanities Studies Vol. 2 No. 09 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i09.1293

Abstract

This study investigates the influence of Internet of Things (IoT), digital payment systems, and 24/7 customer support services on improving travelers' experiences in tourism destinations in Bali, Indonesia. Using a quantitative approach, data were collected from 200 respondents through a structured Likert scale questionnaire, with analysis conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results show that all three factors positively and significantly contribute to enhancing tourists' experiences, with 24/7 customer support services having the strongest impact, followed by digital payment systems and IoT. The findings highlight the importance of continuous customer support, secure and convenient digital transactions, and seamless IoT-enabled services in creating a positive tourism experience. These insights provide practical implications for tourism operators and policymakers in Bali, underscoring the need for technological investments to meet modern travelers' expectations.
THE ROLE OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN PRECISION TARGETING: REVOLUTIONIZING MARKETING STRATEGIES Silvia Ekasari; Loso Judijanto; Arnes Yuli Vandika
Jurnal Ekonomi dan Bisnis Vol. 2 No. 3 (2024): Maret
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital marketing has undergone rapid evolution in recent years. The development of machine learning and artificial intelligence (AI) is one of the major shifts affecting the marketing environment (ML). This technology has completely changed how businesses engage with their clientele and maximize their advertising budgets. Artificial intelligence refers to the ability of a computer or system to imitate human intelligence. In the context of digital marketing, AI can be used to quickly and efficiently analyze data, identify patterns and provide valuable insights. With artificial intelligence, companies can make smarter decisions and optimize their marketing campaigns based on deeply analyzed data. The method used in this article is the study method. Literature studies can be obtained from various sources, including journals, books, documentation, the internet and libraries. This research discusses the definition of AI and ML, the transformation of the marketing sector by digital platforms and data analytics, the exploration of precision marketing and its increasing relevance in the digital era, the role of AI and ML in data mining for precision targeting, the contribution of AI in creating more granular customer segments, and the study of ML in predictive analytics to anticipate customer behavior.
Bibliometric Analysis on the Use of Artificial Intelligence in Improving the Efficiency of Banking Financial Processes in Southeast Asian Countries Khuan, Hendri; Judijanto, Loso; Rachmawati, Titiek; Tanjung, Tia; Vandika, Arnes Yuli
West Science Interdisciplinary Studies Vol. 2 No. 01 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i01.597

Abstract

This bibliometric analysis delves into the utilization of Artificial Intelligence (AI) in enhancing the efficiency of banking financial processes within Southeast Asian countries. With the banking sector in Southeast Asia undergoing rapid technological transformation, AI has emerged as a pivotal force, promising improvements in operational efficiency, risk management, and customer experience. By analyzing the scholarly landscape, including citation metrics, network visualizations, trend analysis, and density visualization, this research uncovers key themes and trends in the adoption of AI in banking across the region. The study not only offers valuable insights into the evolving research domain but also provides guidance for academics, practitioners, and policymakers aiming to shape the future of financial processes in Southeast Asia.
The Effect of Customer Relationship Management, Digital Advertising, and Discount Programs on Customer Loyalty at Start-ups in Jakarta Sudirjo, Frans; Faridah, Faridah; Astutik, Wahyuni Sri; Vandika, Arnes Yuli
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1101

Abstract

This study investigates the influence of Customer Relationship Management (CRM), digital advertising, and discount programs on customer loyalty at a start-up company in Jakarta. Utilizing a quantitative research methodology, data were collected from 180 respondents through a structured questionnaire employing a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings indicate that all hypotheses are positive and significant, demonstrating that effective CRM practices, strategic digital advertising, and attractive discount programs significantly enhance customer loyalty. Specifically, CRM showed a path coefficient of 0.293, digital advertising 0.223, and discount programs 0.351, with all paths being statistically significant. These results underline the critical role of integrated marketing strategies in fostering strong customer relationships and loyalty in the competitive start-up environment.
Analysis of the Relationship between IoT Integration and Digital Skills Training on Competency Development and Employee Performance at Bogor Start-up Nurohman, Dwi Aris; Setiawati, Rahmi; Vandika, Arnes Yuli
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1102

Abstract

This study investigates the relationship between IoT integration and digital skills training on competency development and employee performance in start-up companies in Bogor. Utilizing a quantitative approach, data were collected from 170 respondents through a structured questionnaire employing a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) to explore the interconnections between the variables. The findings indicate that all examined relationships are positive and significant. Specifically, IoT integration and digital skills training significantly enhance competency development, which in turn positively impacts employee performance. These results underscore the importance of technological integration and continuous skills training in fostering employee growth and organizational performance within the dynamic environment of Bogor start-ups. The study provides valuable insights for managers and policymakers aiming to leverage digital advancements to optimize human capital and achieve superior business outcomes.
The Effect of Human Resource Information System (HRIS) Integration, Conflict Management, and Work Flexibility on Work-Life Balance in Banten Manufacturing Industry Palupiningtyas, Dyah; Nurisman, Husain; Syafri, Muhammad; Vandika, Arnes Yuli; Amalia, Mei Rani
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1107

Abstract

Within the context of the manufacturing sector in Banten, this research explores the impact that the integration of Human Resource Information Systems (HRIS), conflict management, and work flexibility have on the work-life balance of employees operating in that sector. Through the use of a quantitative research methodology, data were gathered from a total of 160 samples by means of a structured questionnaire that utilized a Likert scale that ranged from 1 to 5. Through the utilization of Structural Equation Modeling-Partial Least Squares (SEM-PLS 3), the data were examined in order to determine the links that exist between the variables. According to the findings, high-resolution information system (HRIS) integration considerably improves work-life balance by optimizing human resource operations and increasing employee access to information. Effective conflict management practices are shown to mitigate workplace tensions, further contributing to a better work-life balance. Additionally, work flexibility is found to be a crucial factor in allowing employees to manage their professional and personal responsibilities more effectively. The study underscores the importance of integrating advanced HR systems, adopting robust conflict management strategies, and promoting flexible work arrangements to enhance the work-life balance of employees in the manufacturing sector.
Analysis of the Impact of Mobile Application Implementation and Social Media on Increasing Tourist Visits in Yogyakarta Setiadi, Bekti; Setiawati, Rahmi; Manalu, Margareta; Dewantara, Rizki; Vandika, Arnes Yuli
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1114

Abstract

This study analyzes the impact of mobile application implementation and social media usage on increasing tourist visits in Yogyakarta using a quantitative approach. A total of 200 participants, selected through random sampling, provided responses on a Likert scale ranging from 1 to 5. Data were collected via structured questionnaires and analyzed using SPSS version 26. The findings reveal a significant positive correlation between the utilization of mobile applications and social media and the increase in tourist visits. The results suggest that enhanced digital engagement through these platforms can effectively boost tourism in Yogyakarta, providing valuable insights for stakeholders in the tourism industry to optimize their digital marketing strategies.
Co-Authors - Afrizal Abdillah, Muh Reza Abdul Muid Fabanyo Achmad Choerudin Ade Kurniawan Ade Kurniawan Ade Suhara Adnan, Ahmad Zaelani Afen Prana Utama Sembiring Afrizal Afrizal Agus Mukholid Agustina, Dian Resha Ahmad Cucus Ahmad Nur Budi Utama Ahmad Zaelani Adnan Ainun Jariyah Akhtar, Shazia Aldo, Novian Aldo, Novian Ali, Zainab Alim Hardiansyah Ambarwati, Rini Amelia S. Sarungallo Andi Naila Quin Azisah Aliasyahbana andrew shandy utama, andrew shandy Anggeraeni, Anggeraeni Anggit Wasesa Praja Anggun Nugroho Anggun Nugroho, Anggun Ansar Ansar Anwar, Wahyuni Aprian, Syawal Archristhea Amahoru, Archristhea Ardiana Batubara Ardiyanto Saleh Modjo Arfah, Andi Ari Kurniawan Saputra ARIEF BUDI PRATOMO Arief Yanto Rukmana Arif Mudi Priyatno Arifudin, Opan Aris Triwiyatno Aris Triwiyatno Arnadi Arnadi Arnanda, Muh Arnesta Asfahani Asfahani Aslam, Annisa Paramaswary Aslam, Bilal Aslan Aslan Asri, Ikhwanto Astutik, Wahyuni Sri Azisah Alisyahbana, Andi Naila Quin Bambang Prihantoro Nugroho Bambang Winardi Bambang Winardi Baso Intang Sappaile Basri, T Saiful Basri, T. Saiful Batubara, Ana Uzla Bekti Setiadi Bekti Utomo Bilondato, Nikma Chatarina Umbul Wahyuni Chevy Herli Sumerli Dadang Muhammad Hasyim Debi Herlina Meilani Debi Herlina Meilani Deddy Hidayat Devi Rahmah Sope Dewantara, Rizki Dewantara, Rizki Dewi Endah Fajariana, Dewi Endah Dian Resha Agustina Dina Ika Wahyuningsih Dora, Mechi Silvia Dora, Mechi Silvia Dunggio, Abdul Rivai Saleh Dwi Aris Nurohman Effendy, Femmy Eka Imama Novita Sari Eka Imama Novita Sari Eka Imama Novita Sari Eka Imama Novita Sari Eka Imama Novitasari Eko Sudarmanto Endrianto , Endrixs Endrixs Endrianto Fadhilah, St. Annisa Nurul Fadlurahman, Hannan Fahrijal, Rival Faiz Muqorrir Kaaffah Farida Arinie Soelistianto Faridah Faridah Faridah Faridah Fenty Ariani Feriyanti, Yang Gusti Fildansyah, Rully Fitriani.K, Fitriani.K Frans Sudirjo Frans Sudirjo Fujita, Miku Gilang Pranajasakti Guntur Arie Wibowo Gusma Afriani Guterres, Juvinal Ximenes Hakim, Nur Hamzah, Abd Natsir Hamzali, Said Handy Widjaya Hanifah Nurul Muthmainah Hannan Fadlurahman Harsya, Rabith Madah Khulaili Hazmi, Muhammad Helta Anggia Hendri Khuan Heri Aji Setiawan Hermansyah Hermansyah Hery Widijanto Hidayat, Deddy Hildawati Hildawati Hildawati, Hildawati Htwe, Thandar Husain Nurisman I Putu Dody Suarnatha I Wayan Adi Pratama Ikhwanto Asri Ilham Ilham Ilham Ilham Iqbal, Kiran Ismail, Rima Ruktiari Jackson Yumame Jasmin Jasmin Jasmin, Jasmin Jatmiko Wahyu Nugroho Jauhari, Burhanuddin Johannes Triestanto Joko Santoso Joko Santoso Judijanto, Loso K, Hairuddin Kasim, Jamila Kasmudin Mustapa Khrisna Agung Cendekiawan Khuan, Hendri Kirana, Sukma Ayu Candra Lan, Tran Thi Latifah Latifah Legito Lesmana, Tera Lestari Wuryanti Linm, Sofia Lola Yustrisia Loso Judijanto Loso Judijanto Luckhy Natalia Anastasye Lotte Lucky Mahesa Yahya M. Ammar Muhtadi M. Anwar Aini Made Susilawati Made Susilawati Manalu, Margareta Margareta Manalu Markus Wibowo Marwah Mayasari, Nanny Mei Rani Amalia Merakati, Indah Mislan Sihite, Mislan Moeis, Dikwan Mohammad Arifin Noor Much Deiniatur Muh Arnesta Arnanda Muh Reza Abdillah Muhammad Bitrayoga Muhammad Hazmi MUHAMMAD LUTFI Muhammad Mustofa Muhammad Syafri Muhammad Syafri, Muhammad Muhammad Syarif Hartawan Muhammadong Muhammadong Muhtadi, M. Ammar Mulia, Madepan Munazar Munazar Nam, Le Hoang Nampira, Ardi Azhar Nanny Mayasari Natasya Yunita Sugiastuti Ni Desak Made Santi Diwyarthi Ningsih, Yunia Noning Verawati Novianty Djafri Novycha Auliafendri Nugroho, Bambang Prihantoro Nukman Nunung Suryana Jamin Nur Afiani, Rulan Nur Asmah Nur Hakim Nuridayanti Nuridayanti Nurisman, Husain Nurlela, Lela Nurohman, Dwi Aris Nurul Aisyiyah Puspitarini Omar Ahmad Palupiningtyas, Dyah Pannyiwi, Rahmat Pasaribu, Daniel Peluw, Zulfikar Peng, Nam Pertiwi, Triani Prata Pranajasakti, Gilang Pratama, I Wayan Adi Priyana, Yana Qudratullah, Fyzria Raden Mohamad Herdian Bhakti Radiah Ilham Rahman Rahmat, Rezqiqah Aulia Rahmi Setiawati Rasmita, Dina Rezki Fitriani Rifky , Sehan Rina Destiana Rith, Vicheka Rival Fahrijal Rizki Andita Noviar Rizki Wahyudi Rosmawati Harahap Rosmiati Rosmiati Rovanita Rama Rovanita Rama Rulan Nur Afiani Rully Fildansyah Ruri Koesliandana Ruri Koesliandana Ruri Koesliandana Ruri Koesliandana Ruri Koesliandana Safarudin, Muhamad Sigid Sagena, Unggul Said Hamzali Samsul Arifin Samsul Arifin Santi Diwyarthi, Ni Desak Made Saputra, M. Khalid Fredy Sari, Nidia Wulan Sarungallo, Amelia S. Satria Eureka Nurseskasatmata Satya Arisena Hendrawan Sawaluddin Siregar Sayed Achmady Sehan Rifky Setiadi, Bekti Setiawan, Heri Aji Setiawan, Zunan setiawati, rahmi Setyorini, Dhiana SILVIA EKASARI Sima, Yenny Simarangkir, Manase Sahat H Soelistianto, Farida Arinie Sok, Vann Souisa, Wendy Sri Ariyanti Sri Widiastuti Sudarmanto, Eko sudarmo sudarmo Sudarmo Sudarmo Suhara, Ade Suharni Suharni Suharni Sumerli A., Chevy Herli Supriyanti Supriyanti Susanti Susanti Syafril Barus Syam Gunawan Syam Gunawan Syawal Aprian Tahir, Usman Tan, Ethan Tanaka, Kaito Tariq, Usman Tera Lesmana Thalib, Kiki Uniatri Thea Marisca Marbun B.N Tia Tanjung Tia Tanjung, Tia Titiek Rachmawati Titiek Rachmawati Toalib, Ramli Tri Budi Rahayu, Tri Budi Triyugo Winarko Triyugo Winarko, Triyugo Tu, Nguyen Minh Ummu Kalsum Unggul Sagena Upeka Mendis Usman Tahir Utama Sembiring, Afen Prana Utomo, Bekti Wahidyanti Rahayu Hastutiningtyas Wahyuni Sri Astutik Wardhani, Diky Wendy Souisa Wifasari, Septi Wijaya, Hamid Wiwin Susanty Wuryanti, Lestari Xiang, Yang Yamamoto, Sota Yana Priyana Yoga Dwi Goesty D.S Yulis, Dian Meiliani Yusuf Yusuf Zaenal Arief Zani, Benny Novico Zaw, Soe Thu Zhang Li Zohaib Hassan Sain Zulkifli Zulkifli Zulkifli Zulkifli Zunan Setiawan