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Faktor-faktor yang Mempengaruhi Keputusan Perusahaan Kecil dan Menengah untuk Mengadopsi Strategi Go Global dalam Kewirausahaan di Indonesia Eva yuniarti Utami; Tera Lesmana
Jurnal Ekonomi dan Kewirausahaan West Science Vol 1 No 04 (2023): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v1i04.710

Abstract

Penelitian ini menyelidiki faktor-faktor yang mempengaruhi keputusan Usaha Kecil dan Menengah (UKM) di Indonesia untuk mengadopsi strategi go-global dalam kewirausahaan. Melalui pendekatan kuantitatif, data dari 250 UKM yang beragam dikumpulkan, dan analisis regresi digunakan untuk mengeksplorasi hubungan antara faktor-faktor kunci (kondisi pasar, faktor internal organisasi, kebijakan pemerintah, dan dampak globalisasi) dan keputusan untuk melakukan internasionalisasi. Hasil penelitian menunjukkan korelasi positif yang signifikan dengan masing-masing faktor, yang menjelaskan dinamika kompleks internasionalisasi UKM di lanskap bisnis Indonesia. Temuan ini membawa implikasi bagi para pembuat kebijakan, pemilik UKM, dan berkontribusi pada pemahaman akademis tentang kewirausahaan global di negara-negara berkembang.
THE INFLUENCE OF LIFESTYLE, PRICE, BRAND IMAGE, PACKAGING QUALITY AND PRODUCT QUALITY ON PURCHASE INTEREST OF STARBUCKS CANNED PRODUCTS CUSTOMERS Zakaria Zakaria; Nur Aisyah Qadri Saiful; Ekbal Santoso; Nova Erliyana; Eva Yuniarti Utami
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1825

Abstract

This study aims to examine the relationship between variables, especially variables that influence purchase intention such as brand image, product quality, lifestyle, price, and packaging. This type of research is called quantitative research. This study used a non-probability sampling strategy for data collecting. This survey included 100 respondents in total. Multiple linear regression analysis was used to analyze the survey results. The analysis's findings indicate that brand image, product quality, lifestyle, price, and packaging all simultaneously influence purchase intention, with product quality, lifestyle, price, and packaging having a greater influence than brand image and packaging.
The Effect of Working Capital Management on Company Profitability (Case Study on Food and Beverage Companies Listed in Indonesia Stock Exchange) Eva Yuniarti Utami; Marwan Asri
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v8i8.13340

Abstract

This research examines the effect of working capital management on profitability level of food and beverage companies in Indonesia. Working capital management consists of accounts receivable period, inventory period and accounts payable period. Samples were taken by purposive sampling with certain criteria which are: the companies must have been listed on BEI in research period, as well as must have published their financial statements during year 2014-2018. The method used in this research is multiple linear regression analysis. The result of multiple linear regression test explains that working capital management variables have effect on probability of the company. This shows that the company that is accelerating the period of collection customer debt as well as delaying payment due to suppliers do necessarily get bigger profit. But accelerating the inventory conversion period does not have a significant effect on company profits.
Dampak Teknologi Finansial pada Pembiayaan UKM Studi Bibliometrik Tentang Perkembangan Crowdfunding dan Peer-to-Peer Lending Irwan Moridu; Eva Andriani; Eva Yuniarti Utami; Yudith F. Lerrick
Sanskara Ekonomi dan Kewirausahaan Vol. 2 No. 01 (2023): Sanskara Ekonomi dan Kewirausahaan (SEK)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sek.v2i01.270

Abstract

Dampak teknologi finansial (tekfin) terhadap usaha kecil dan menengah (UKM) telah menjadi titik fokus penelitian para akademisi karena inovasi digital telah mengubah lanskap pembiayaan bisnis. Penelitian ini melakukan analisis bibliometrik yang komprehensif untuk mengeksplorasi perkembangan urun dana dan pinjaman peer-to-peer dalam konteks pembiayaan UKM. Melalui telaah terhadap klaster-klaster utama, istilah-istilah yang paling banyak dan paling sedikit muncul, serta keterkaitan antar tema, penelitian ini memberikan pemahaman yang lebih mendalam mengenai dinamika beragam yang membentuk hubungan antara tekfin dan UKM. Temuan-temuannya menawarkan wawasan tentang area penelitian yang lazim, tren yang sedang berkembang, dan pertimbangan penting bagi para pembuat kebijakan, praktisi, dan akademisi yang ingin menavigasi medan pembiayaan UKM yang terus berkembang di era digital.
The Impact of Influencer Credibility on Consumer Purchasing Decisions: A Case Study on the Fashion Industry in Indonesia Desma Erica Maryati M; Eva Yuniarti Utami; Roosganda Elizabeth
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.243

Abstract

Indonesia's fashion sector has grown dramatically in recent years, driven primarily by influencer marketing's ascent to prominence in advertising and consumer interaction. Within this dynamic framework, influencer credibility—which includes competence, trustworthiness, and attractiveness—has emerged as a critical component in influencing consumer purchasing decisions. This study uses a mixed-methods approach to examine the complex relationship between customer behavior and influencer credibility in the Indonesian fashion business. It combines quantitative surveys with qualitative interviews. Our research suggests that dependability and competence are important aspects of influencer credibility that favorably affect consumers' decisions to buy. Although relevant, attractiveness has a relatively smaller impact. Furthermore, it was found that cultural relevance was a significant element, as consumers favored influencers that shared the norms and values of Indonesian culture. These insights offer a deeper knowledge of the interaction between influencers and customers in Indonesia's dynamic fashion market, which is helpful advice for influencers and marketers alike as they try to optimize their tactics in this quickly changing scene.
B2B Digital Marketing and ROI Measurement: Challenges and Opportunities in the Business-to-Business Industry for MSMEs in Indonesia Eri Mardiani; Eva Yuniarti Utami; Muhammad Umer Farooq Mujahid
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.249

Abstract

In order to maintain growth and competitiveness in the modern business environment, digital marketing must be strategically integrated, especially for Micro, Small, and Medium-Sized Enterprises (MSMEs) that conduct business-to-business (B2B) transactions. This study looks into the potential and difficulties that come with B2B digital marketing as well as how to measure return on investment (ROI) for MSMEs in Indonesia. Surveys and in-depth interviews were used in a mixed-methods approach to collect both quantitative and qualitative data. The results show that MSMEs have widely adopted digital marketing tactics, with social media and content marketing being the most popular. There are still issues like tight budgets, hard ROI calculations, and fierce market competition. The report makes actionable suggestions, such as group marketing campaigns, the creation of uniform ROI measurements, and a focus on innovation via emerging technologies and niche targeting. The insights provide practitioners, policymakers, and industry stakeholders with practical advice for improving the knowledge of the dynamics in B2B digital marketing for MSMEs in Indonesia.
Economic Empowerment through Entrepreneurial Ventures: A Holistic Study of Socio-Economic Transformation and Business Creation Tienni Mariana Simanjorang; Indriana; Imam Hanafi; Eva Desembrianita; Eva Yuniarti Utami
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol. 6 No. 2 (2023): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v6i2.1036

Abstract

This research study examines the dynamic relationships between entrepreneurial resources, opportunities, government policies, economic empowerment, and socio-economic transformation in the context of entrepreneurial ventures in West Java, Indonesia. Using a quantitative approach, this study employs quantitative analysis through Structural Equation Modeling (SEM) with SMART-PLS 4 to assess these relationships and their implications for economic development. The sample comprised 300 entrepreneurial firms from various sectors, representing micro, small, and medium enterprises. Data collected through a structured questionnaire explored respondents' perceptions regarding entrepreneurial resources, opportunities, government policies, economic empowerment, and socio-economic transformation. The data was analyzed, and the proposed hypotheses were tested using descriptive statistics, reliability analysis, confirmatory factor analysis, and path analysis. The study’s results demonstrate a noteworthy and favorable correlation between entrepreneurial resources, opportunities, government policies, and economic empowerment. Furthermore, it is worth noting that economic empowerment has a significant and good impact on socio economic transformation. The fit index of the structural model suggests a satisfactory alignment between the hypothesized model and the empirical data. The findings highlight the significance of available resources, favorable opportunities, and supporting government policies in facilitating economic empowerment inside entrepreneurial enterprises. Furthermore, the results also underscore the importance of economic empowerment in reducing broader socio-economic changes within the region. This study aims to enhance comprehension of the interplay between entrepreneurship, policy, and socio-economic results in West Java.
From Screen to Society: How Popular Culture Shapes Values and Beliefs in Indonesian Teenagers Zainol Hasan; Syarifuddin Syarifuddin; Sabil Mokodenseho; Adit Mohammad Aziz; Eva Yuniarti Utami
West Science Social and Humanities Studies Vol. 1 No. 03 (2023): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v1i03.254

Abstract

This research delves into the complex interplay between popular culture and the values and beliefs of Indonesian teenagers, offering insights into the multifaceted influence of media consumption. In an age marked by the ubiquity of globalized media, Indonesian adolescents are navigating a landscape where traditional cultural norms intersect with the allure of popular culture from around the world. Employing a mixed-methods approach, this study combines surveys, interviews, and content analysis to investigate how various forms of popular culture, including television, social media, music, and film, impact the attitudes, values, and beliefs of Indonesian teenagers. The research also explores themes, messages, and the negotiation of these influences within the context of cultural identity. Findings reveal that popular culture undeniably shapes the perceptions and beliefs of Indonesian youth, but it also reflects their agency in adapting and reaffirming their cultural identity amidst the dynamic forces of globalization.
Analisis Pengaruh Kebijakan Kompensasi, Motivasi Kerja, dan Kualitas Kehidupan Kerja terhadap Retensi Karyawan di Industri Manufaktur Jawa Tengah Taufiqurokhman Taufiqurokhman; Eka Immamah; Eva Yuniarti Utami; Siti Annisa Wahdiniawati
Jurnal Multidisiplin West Science Vol 2 No 12 (2023): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v2i12.856

Abstract

Penelitian ini menyelidiki dinamika retensi karyawan yang rumit dalam industri manufaktur Jawa Tengah, dengan fokus pada interaksi antara kebijakan kompensasi, motivasi kerja, kualitas kehidupan kerja, dan dampaknya terhadap retensi karyawan. Dengan menggunakan pendekatan kuantitatif, penelitian ini menggunakan Structural Equation Modeling dengan Partial Least Squares (SEM-PLS) untuk menganalisis data yang dikumpulkan dari sampel 200 karyawan. Hasilnya menunjukkan hubungan yang signifikan antara variabel-variabel yang diteliti. Motivasi kerja muncul sebagai faktor yang paling berpengaruh, diikuti oleh kebijakan kompensasi dan kualitas kehidupan kerja. Studi ini berkontribusi pada literatur yang ada dengan menawarkan wawasan praktis bagi organisasi yang ingin meningkatkan strategi retensi karyawan dalam lanskap industri yang dinamis.
Analysis Of The Influence Of Foreign Capital Investment, Exports, Imports And Foreign Debt On Foreign Exchange Reserves Of Asean Countries Abdul Rasyid; Eva Yuniarti Utami; Jamaluddin Majid; Prety Diawati; Erasma
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1632

Abstract

Because a country lacks the resources necessary to meet its own demands due to a lack of resources, international trade is today essential to a country's development. This fact cannot be disputed. To gain what is required to quicken the country's development operations, support or cooperation with other nations that have benefits or superior resources is therefore required. This study examines how foreign debt, imports, exports, and foreign direct investment (FDI) affect foreign exchange reserves. The Random Effect Model (REM) was used in this study's panel data analysis with research samples from ASEAN's emerging nations, including the Philippines, Indonesia, Cambodia, Laos, Malaysia, Myanmar, Thailand, and Vietnam, from 2017 to 2022. The study's findings indicate that while imports have a negative and major impact on the economy, exports and foreign debt have a partially positive and large impact. FDI, nevertheless, has a negligible and unimportant impact. Foreign debt, FDI, imports, and exports all have an impact on foreign exchange reserves simultaneously.
Co-Authors -, Diah Pramesti - . Syamsulbahri A Idun Suwarna A Ratna Sari Dewi A. Ary Setyawan Aan Adiazmil Abdul Rasyid Acep Fatchuroji Ade Onny Siagian Adit Mohammad Aziz Afif Syarifudin Yahya Afni Yeni Agung Zulfikri Ahmad Sidiq Dzikri Ahmadun Ahmadun Ainil Mardiah Akhyar, Chairil Alfiana Andi Aris Mattunruang Andi Naila Quin Azisah Aliasyahbana Andika Isma Andri Triyantoro Andriya Risdwiyanto Anggraini Syahputri Anugriaty Indah Asmarany Arief Fahmi Lubis Arief Yanto Rukmana Arif Nurhakim Arizal Hamizar Arjang Arjang Asep Supriadi Asri Ady Bakri Audita Nuvriasari Badirun Basir Baren Sipayung Basnendar Herry Prilosadoso Baso Iwang Bekti Utomo Budi Sulistiyo Nugroho Chairil Afandy CNAWP, Rizal Perlambang Dama Dama Dama Yuninata Dama Yuninata DARMAN Darmawan Listya Cahya Degdo Suprayitno Deni Iskandar Deri Apriadi Desma Erica Maryati Manik Dewi Endah Fajariana, Dewi Endah Deysyelin Y.T.J. Wongkar Dhety Chusumastuti Diawati, Prety Dominica Maria Ratna Tungga Dewa Dyah Ayu Suryaningrum Efendi Efendi Eka Hendrayani Eka Immamah Ekbal Santoso Eko Budi Lestari Eko Sudarmanto Eliagus Telaumbanua Elly Yuniar Nitawati Erasma Eri Mardiani Erwina Kartika Devi Esti Tri Endarwati Eva Andriani Eva Desembrianita Fajriani Azis Farida Akbarina Farida Arinie Soelistianto Fatma Sarie Fenny Fenny Ferry Arfiansyah Finny Redjeki Frans Sudirjo Frans Sudirjo H. M. Anwar Hadiansyah Ma’sum Hajar Mukaromah Halek Mu'min Halek Mu'min Halomoan Hutajulu Haribowo, Rio Harjoni Harjoni Hartin Kurniawati Hayu Lusianawati Hendi Budiman Hendra, Joni Heri Setiawan Heri Susanto Herry Ramadhani Hommy Dorthy Ellyany Sinaga I Nengah Suarmanayasa I Wayan Adi Pratama Ikhyanuddin Ikhyanuddin, Ikhyanuddin Ikram Yakin Ilham Ilma Wulansari Hasdiansa Imam Hanafi Imron Natsir Indah Wati Indra Permana Indra Wijaya Indriana Indriana Irwan Moridu Irwan Suryadi Irwansyah, Rudy Iwan Harsono J Fuji Inzani SL Jacob, Jufri Jacsy Tubalawony Jamaluddin Majid Jasman Jata, I Wayan Jemadi Johanes P Kumagaya Jumui Kartika Sari Kiki Farida Ferine KRT. Akhir Lusono Kushariyadi Kushariyadi Kushariyadi Kushariyadi Kushariyadi Laili Savitri Noor Landebawo, Akib Lastika Ary Prihandoko Latifah Latifah Listiana Sri Mulatsih Lita Limpo Loso Judijanto Lukman Hakim Luthfi Nuraini M.M, Besse Faradiba Mahmudin, Tono Maiza Fikri Marwan Asri Marwan Effendi Masri Ramadhan Mega Ilhamiwati Merlin Swantamalo Magna Mislan Sihite, Mislan Moh Gifari Sono Moh Gifari Sono Moh Rohim Suharyadi Mohammad Gifari Sono Muhamad Ammar Muhtadi Muhamad Risal Tawil Muhammad Aga Sekamdo Muhammad Amsal Nasution Muhammad Hakim Azizi Muhammad Lucky P Muhammad Umer Farooq Mujahid Muhlis Muhlis Muhlis Mulyadi Musran Munizu Muthi’atul Khasanah Najdah Thalib Nanang Qosim Ni Luh Kardini Nourma Wulanda Nova Erliyana Novela Deva Puasa Sucifa Fitriansyah Novi Handayani Simbolon Novi Ria Rahmawati Novi Ria Rahmawati Nunur Nuraeni Nunut Asniar Nur Aisyah Qadri Saiful Nur Zarliani Uli Nur, Kherayani Nurdjanah Hamid Nurlaila Syarfiah Asfo Nurlina Aris Octaviani, Reni Dian Paulus Laratmase Ramadhani Kirana Putra Ramiati Ramiati Ratih Primandari, Novegya Rawi Rawi Rawi Rena Augia Putrie Rendi Randika Reza Fahlevi Lubis Reza Nurul Ichsan Rianti Setyawasih Rieneke Ryke Kalalo Riki Adriant Rina Destiana Risca Fitri Ayuni Rival Pahrijal Riztrya Novedliani Rohmawan Adi Pratama Rohmawan Adi Pratama Rohmawan Adi Pratama Rohmawan Adi Pratama Roosganda Elizabeth Roosganda Elizabeth Roosganda Elizabeth Rosita Mei Damayanti RR Roosita Cindrakasih Rudi Kurniawan Sabil Mokodenseho Sabil Sabil Said Hamzali Saida Said Salamatun Asakdiyah Samalua Waoma Sandi Setiadi Sania Nuraziza Sari, Efti Novita Sarwo Eddy Wibowo Seno Lamsir Silvester Adi Surya Herjuna Sisca Cletus Lamatokan Siti Aisyah Siti Annisa Wahdiniawati Siti Komariah Hildayanti Soemarno Hidayatullah. S Soni Suharmono Sri Juminawati Sri Wanti Belani Sugeha, Moh. Fresal Sulistyo Budi Utomo Sunarto Suparman Supriandi Supriandi Suriadi Suryati Suryati Suseno Hendratmoko Suyanto Suyanto Syahidin Syahidin Syamsu Rijal Syarifuddin Syarifuddin Taufiqurokhman Taufiqurokhman Teddy Oswari Tera Lesmana Tera Lesmana Tia Nurapriyanti Tienni Mariana Simanjorang Titi Yuniarti Titik Purwati Tri Neliana Tsaalis Bachtiar Tuti Sulastri Tuti Sulastri Usman Tahir Utami, Desy Cahyaning Utomo, Bekti Versiandika Yudha Pratama Wahyu Agung P Wahyu Agung Setyo Wahyu Agung Setyo Wahyu Agung Setyo Wanda Laksniyunita Wati Rosmawati Wendy Wendy Weni Indah Doktri Agus Tapaningsih Widalicin Januarty Widyatmoko Widyatmoko Wira Pramana Putra Yenik Pujowati Yoseb Boari Yulia Ningsih Yulian Sahri Yulistiyono, Agus Yusniar Yusuf Ronny Edward Zainol Hasan Zakaria Zakaria Zulkifli Zulkifli Zunan Setiawan