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Journal : Tarjih: Agribusiness Development Journal

Palm Sugar Marketing Strategy in Improving Community Welfare in Kunyi Village, Anreapi Sub-District Kasmawati; Dambe, Jumriani; Hikmah, Aulia Nurul
Tarjih : Agribusiness Development Journal Vol. 5 No. 01 (2025): VOLUME 05, NOMOR 01, JUNI 2025
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v5i01.925

Abstract

Palm sugar is one of the commodities that has the potential to be developed in West Sulawesi, especially in Polewali Mandar Regency This study aims to determine and analyze the marketing strategy of palm sugar in Kunyi Village, Anreapi District, Polewali Mandar Regency. This study uses a qualitative method with primary and secondary data collection with the data analysis method used in this study, namely the 7P Marketing Mix analysis. The results of the study indicate that palm sugar farmers in Kunyi Village do not yet have an effective marketing strategy to increase palm sugar sales. They face marketing constraints such as unstable selling prices and want to improve their marketing capabilities. This study recommends the development of effective marketing strategies, mentoring training programs, improving infrastructure, cooperation with stakeholders, and developing more diverse and quality palm sugar products to increase palm sugar sales and improve the welfare of the Kunyi Village community.
Co-Authors A. Rahmaeni M Abdan Syakur, Abdan Afdaliah, Athira Ahmad Rafii Ahmad Zazili Aisyah Aldi Ali Padang Siregar Amirah Mustarin Amri Andi Makbul Syamsuri Anidi Anto, Sahril Aopmonaim, Nur Haizah Ariyanti Saleh Aryanti asepmahadan Ashari, Iman Asrijal Astati Augustinah, fedianty Aulia Nurul Hikmah Baizah, Zahratul Chairan Zibar L. Parisu Cindy Puspitafuri Dahlan, Rosmidah Rezki Dambe, Jumriani Danti Indriastuti Purnamasari Dede Endang Mascita Dedi Azhari STM Dewi, Fitri Dhea Aulia Putri Dyah Aini Purbarani Ekadayanti, Waode Elissa Evawani Tambunan Eni Sumanti Nasution Eni Sumanti Nasution Fadli Fauziah Nasution Fitrawahyudi Gaffar, Farida Handina, Windi Putri Harahap, Selvina Harahap, Tinur Rahmawati Hariani Hasrul Hasrul, Hasrul Hendra Hsb, Putri Nadya Husain, Itsnain Alfajri I Gede AB Wiranata Imanuddin Imanuddin, Imanuddin Imron Musthofa Ince Nasrullah Indriyanti Ita Suryaningsih Juwairiyah, Arna Khaerun Nisa Khafifah, Andi Nurul Koto, Saifuddin Kusumawati, Evi LAMUSA , ROMI Lestari, Damajanti Sri Listyawati, Liling M. Gema Maulana Madinah Mahrani Mastur Mas’adi Merpatih Muh. Kiswa Muhammad Adjiz Zuhri Muhammad Wiharto Muhtadi Murti Mustamin Mustamin Mustari, Wardan Mustazim Nur Ismirawati, Nur Nur Isriani Nur Konita Nurfadilah Nurhikmah Amalia Nurjaya Nurmila Nurul Fadillah, Ainun Pandu Apriliansyah Pellu, Mitha Rahmawati Permatasari, Sri Jumiaty Puspitafuri, Cindy Putriwanti Rafii, Ahmad Rahmad Fadila Ritonga Rahmita Randi, Nur Zakiyah Rangga Putera Boroallo Ria Wierma Putri, Ria Wierma Rika Kurnia Risma Asriati Rizki Fadilah Robinson Harahap Romaito Harahap Rosmini Rosmini Rosnah Rusdin Sabania Sahdia, Munni Sarpin Seftiawan N, Muh Jusuf Sepriyadi Adhan S Siregar, Evitamala Sisi, La Sri Utami Khoilla Mora Siregar Sri Utami Kholilla Mora Siregar Sri Utami kholilla Mora Siregar Sri Wahyuni Yunus Kanang Sudarsono, I Made Rai Sukri Sunaryo Syamsuddin, Usman Syamsuri, Andi Makbul Takdir Tahir Wery Aslinda Wongsopatty, Eca Yusida Gloriani