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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Kebijakan Publik Elkom: Jurnal Elektronika dan Komputer Jurnal Natapraja : Kajian Ilmu Administrasi Negara Jurnal Borneo Administrator: Media Pengembangan Paradigma dan Inovasi Sistem Administrasi Negara Jurnal Pengabdian Kepada Masyarakat Sakai Sambayan Jurnal Informatika dan Teknik Elektro Terapan CESS (Journal of Computer Engineering, System and Science) Kanz Philosophia: A Journal for Islamic Philosophy and Mysticism Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Cosmogov: Jurnal Ilmu Pemerintahan Masyarakat, Kebudayaan dan Politik BIOMA : Jurnal Biologi Makassar Jurnal Manajemen Pelayanan Publik Policy & Governance Review JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area Jurnal Administrasi Publik : Public Administration Journal Jurnal Ilmiah Universitas Batanghari Jambi Nyimak: Journal of Communication Matra Pembaruan: Jurnal Inovasi Kebijakan Jurnal Bina Praja PERFORMA : Media Ilmiah Teknik Industri Publik (Jurnal Ilmu Administrasi) Jurnal Komunikasi MODELING: Jurnal Program Studi PGMI ELSE (Elementary School Education Journal) : Jurnal Pendidikan dan Pembelajaran Sekolah Dasar Prosiding Seminar Nasional Teknoka Jurnal Biologi Tropis IKRA-ITH Informatika : Jurnal Komputer dan Informatika Dinamisia: Jurnal Pengabdian Kepada Masyarakat Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Ilmu Administrasi Negara (JUAN) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan CARADDE: Jurnal Pengabdian Kepada Masyarakat JURNAL TEKNOLOGI DAN OPEN SOURCE QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT JUPE : Jurnal Pendidikan Mandala PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Tekno Kompak JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Meteor STIP Marunda Jurnal Ekonomi Manajemen Sistem Informasi International Journal of Communication and Society Journal of Governance and Local Politics (JGLP) Jurnal Administrative Reform Jurnal Paradigma Jurnal Abdi Insani JOURNAL OF INFORMATION SYSTEM MANAGEMENT (JOISM) International Journal of Demos Jurnal Akuntansi dan Keuangan Jurnal Sistem Komputer dan Informatika (JSON) Community Development Journal: Jurnal Pengabdian Masyarakat Kepariwisataan: Jurnal Ilmiah Jurnal Ekologi, Masyarakat dan Sains Al-Manhaj: Jurnal Hukum dan Pranata Sosial Islam TIN: TERAPAN INFORMATIKA NUSANTARA Jurnal Ilmiah Ilmu Administrasi Journal of Computer Networks, Architecture and High Performance Computing Journal of Contemporary Governance and Public Policy Jurnal Ekonomi dan Manajemen JURNAL BIOSHELL International Journal Of Science, Technology & Management (IJSTM) Jurnal Teknimedia: Teknologi Informasi dan Multimedia Alsina : Journal of Arabic Studies Jurnal Manajemen Publik dan Kebijakan Publik (JMPKP) Buletin Poltanesa Kalbiscientia Jurnal Sains dan Teknologi JPBM - Journal of Policy and Bureaucracy Management Jurnal Pengabdian kepada Masyarakat JUTECH : Journal Education and Technology Foremost Journal Journal of Government and Political Issues Jurnal Penelitian Inovatif Indo-MathEdu Intellectuals Journal Unram Journal of Community Service (UJCS) SRIWIJAYA JOURNAL OF ENVIRONMENT JSIP: Jurnal Studi Ilmu Pemerintahan International Journal of Science and Society (IJSOC) Edu Sociata : Jurnal Pendidikan Sosiologi Wisanggeni : Jurnal Pengabdian Masyarakat Jurnal Pajak Vokasi (JUPASI) Abiwara : Jurnal Vokasi Administrasi Bisnis Jurnal Riset Inossa : Media Hasil Riset Pemerintahan, Ekonomi dan Sumber Daya Alam Journal of Artificial Intelligence and Engineering Applications (JAIEA) Journal of Mathematics Instruction, Social Research and Opinion Jurnal Ilmiah Pendidikan Dasar (JIPDAS) An-Nizam: Jurnal Bakti Bagi Bangsa Jurnal Fuaduna: Jurnal Kajian Keagamaan dan Kemasyarakatan Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Kybernology : Journal of Government Studies Media Bina Ilmiah Literasi: Jurnal Pendidikan Guru Indonesia Jurnal Sintaks Logika (JSilog) Borneo Journal of Language and Education Jurnal Penelitian Ilmu Pendidikan Indonesia Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Kepada Masyarakat JURNAL BIOLOGI PAPUA Innovative: Journal Of Social Science Research JURNAL KESEHATAN, SAINS, DAN TEKNOLOGI (JAKASAKTI) Ranah Research : Journal of Multidisciplinary Research and Development Paradigma: Junal Kalam dan Filsafat Enrichment: Journal of Multidisciplinary Research and Development Jurnal Pengabdian Sosial GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Islamic Education (IJIE) ARKHAS: Journal of Arabic Language Teaching Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Jurnal Intelek Insan Cendikia Journal of Innovation in Teaching and Instructional Media Journal of Evrimata: Engineering and Physics Jurnal Kebidanan dan Kesehatan Jurnal Ilmu Administrasi Publik PESHUM JESS (Journal of Educational Social Studies) Jurnal Pendidikan Teknik Mesin Jurnal El-Thawalib JURNAL MANAJEMEN DAN BISNIS INDONESIA ABHATS: Jurnal Islam Ulil Albab Nemui Nyimah Jurnal Sinergi Sistem Informasi Pengabdian Masyarakat Ipso Jure Jurnal Manajemen FE-UB Jurnal Publikasi Ilmu Komputer dan Multimedia Jurnal Kendali Teknik dan Sains
Bambang Irawan
Universitas Mulawarman
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Customer Relationship Management sebagai Strategi Penciptaan Keunggulan Bersaing pada Sektor UMKM: Sistematis Literatur Review Nursaidah, Nursaidah; Suryaningsih, Ika Barokah; Irawan, Bambang
Jurnal Manajemen dan Bisnis Indonesia Vol. 11 No. 02 (2025): Edisi Bulan Desember
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v12i02.4121

Abstract

Upaya pengembangan UMKM seringkali dihadapkan pada kendala dan hambatan lemahnya kemampuan pemasaran serta persaingan yang ketat. Customer Relationship Management (CRM) merupakan strategi yang komprehensif dan proses memperoleh, mempertahankan, dan berkolaborasi dengan pelanggan untuk menciptakan nilai (value) bagi perusahaan dan pelanggan. Banyak penelitian tentang CRM telah mencapai kemajuan signifikan di beberapa bidang seperti telekomunikasi, perbankan, dan manufaktur, tetapi penelitian khusus untuk UMKM masih sangat terbatas. Tujuan systematic literature review (SLR) ini adalah untuk mengidentifikasi, mengkaji, dan memberikan kerangka model tentang CRM dan kaitannya dengan penciptaan keunggulan bersaing pada sektor UMKM. Literatur yang digunakan terbit pada tahun 2015-2024 dan basis data referensi adalah Scopus. Metode SLR menggunakan PRISMA dan visualisasi data menggunakan software VOS viewer. Temuan penelitian ini menunjukkan bahwa CRM memainkan peran penting dalam konteks UMKM dengan meningkatkan kepuasan pelanggan, menumbuhkan hubungan jangka panjang, dan pada akhirnya mendorong keberlanjutan bisnis dan keunggulan kompetitif. CRM telah menjadi strategi penting untuk menjaga organisasi tetap fokus pada kebutuhan pelanggan, meningkatkan tingkat layanan dan kepuasan pelanggan serta membina hubungan jangka panjang dengan pelanggan, yang dapat menghasilkan keuntungan dan keberlanjutan organisasi. Hasil VOS viewer menyebutkan delapan cluster yang terbentuk dengan CRM sebagai titik fokus terkait dengan topik penelitian.
Community Service as a Driving Force for MSME Empowerment in a Sustainable Economic Ecosystem Irawan, Bambang; Suherlan; Aris, Valentino
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 3 No 1 (2026): January 2026
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v3i1.322

Abstract

Community service is one of the strategic pillars of the higher education Tri Dharma that holds significant potential in promoting the empowerment of Micro, Small, and Medium Enterprises (MSMEs) as the foundation of a sustainable economic ecosystem. This study aims to expand and enrich scholarly references on community service by examining its role as a driving force for MSME empowerment within the framework of sustainable economic development. The research employs a literature review method using a qualitative approach and descriptive analysis. Data were collected from Google Scholar and selected credible websites, covering publications from 2014 to 2026. Of the 50 articles initially identified, a rigorous selection process based on relevance, methodological quality, and source credibility resulted in 31 articles being analyzed further. The findings indicate that community service significantly contributes to enhancing MSME capacity through the strengthening of human capital, social capital, business innovation, and the integration of economic, social, and environmental sustainability principles. This study confirms that community service functions as a strategic instrument in building an inclusive, resilient, and sustainable MSME ecosystem.
EPISTEMOLOGICAL POLEMICS IN DIGITAL RELIGION: MAPPING APPROACHES IN THE DIGITAL SPHERE Rohmatin, Tien; Binaningrum, Banun; Irawan, Bambang; Iman, Muhamad Tamamul; Rahmawati, Firda Devi
Kanz Philosophia: A Journal for Islamic Philosophy and Mysticism Vol. 11 No. 2 (2025): December
Publisher : Sekolah Tinggi Agama Islam Sadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20871/kpjipm.v11i2.448

Abstract

Digital religion is where religious beliefs meet digital media. Networked technologies have changed how people share, interpret, and practice their faith. These technologies shift authority away from traditional institutions, allowing ordinary people and even algorithms to help create sacred content. Objectives: This study maps and critically analyzes the main debates about religious knowledge online. It proposes frameworks to handle issues of authority, authenticity, and research methods in digital faith settings. Methods: We used a qualitative approach by reviewing scholarly studies, reports, news articles, and online material up to mid‑2025. We applied phenomenological and hermeneutic analyses to examine how digital media are changing the production and understanding of religious knowledge, using case studies from multiple faith traditions. Results: We identified important tensions in digital religion: sacred vs profane spaces; reason vs revelation; authority vs authenticity; insider vs outsider viewpoints; mystical vs empirical knowledge; pluralism vs normativity; and transcendence vs immanence. We also highlight issues such as algorithmic influence, digital inclusion, environmental sustainability, and research challenges. Additionally, we explore new debates on topics like colonialism, gender, and diaspora. We conclude that addressing digital religion requires better religious and digital literacy, inclusive dialogue, ethical technology design, and interdisciplinary research to build a strong, inclusive ecosystem of religious knowledge. By combining existing research with current examples, this article provides a broad overview of the changing knowledge landscape in digital religion.
Penguatan Karakter Religius Peserta Didik di Era Digital: Tantangan dan Strategi Implementasi di Sekolah Ballianie, Novia; Mardeli, Mardeli; Dewi, Mutia; Irawan, Bambang; Efriliyanti, Lia
Indo-MathEdu Intellectuals Journal Vol. 7 No. 1 (2026): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v7i1.4885

Abstract

This study aims to analyze the strengthening of students’ religious character in the digital era in terms of challenges and implementation strategies in schools. The research employs a literature review method using secondary data sources, including textbooks, reputable national and international journals, conference proceedings, research reports, and educational policy documents. Data were collected through the inventory, selection, and documentation of relevant literature. Data analysis utilized content analysis through the stages of data reduction, data presentation, and conclusion drawing. The findings indicate that strengthening students’ religious character in the digital era faces multidimensional challenges arising from technological developments and changes in social behavior. Exposure to digital content that is inconsistent with religious values, invalid religious information, and excessive gadget use weakens spiritual awareness, worship practices, empathy, and mutual respect. These conditions are exacerbated by predominantly cognitive-oriented learning, low digital literacy among educators, and inconsistencies in school religious culture. Therefore, strengthening religious character requires holistic, adaptive, and sustainable strategies within the context of modern education.
Implementation of Smart City Program Policy on The Use of Samagov Application in Digital Sub-District of Samarinda Seberang Lisdawati Lisdawati; Enos Paselle; Kus Indarto; Bambang Irawan
Poltanesa Vol 26 No 1 (2025): June 2025
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v26i1.3389

Abstract

This research investigates the implementation of the Smart City program policy through the application of Samagov within the digital sub-district initiative in Samarinda Seberang. The study aims to examine the extent to which the policy has been realized in practice, as well as to identify the supporting and inhibiting factors influencing its effectiveness. Employing a qualitative descriptive approach, the data were collected through in-depth interviews, document analysis, and field observations. The research framework is grounded in George C. Edward III’s policy implementation model, which emphasizes four core variables: communication, resources, disposition of implementers, and bureaucratic structure. The findings reveal that although the application represents a strategic effort in modernizing public service delivery, several significant obstacles remain. These include ineffective communication between stakeholders, lack of clarity in information dissemination, insufficient trained human resources, and a bureaucratic structure that is not yet adaptive to digital transformation. Additionally, the supporting Standard Operating Procedures (SOPs) are still under development, which has led to inconsistencies in service execution. On the other hand, some enabling factors were identified, such as leadership commitment, availability of digital infrastructure, and collaboration with technology providers. The study concludes that a more structured and inclusive implementation strategy is needed, particularly by improving inter-agency coordination, simplifying SOPs, providing regular technical training, and increasing community digital literacy. The establishment of digital service units at the sub-district level is also recommended to ensure service consistency and accessibility. Effective policy implementation in this context is expected to accelerate digital governance practices and contribute to more transparent, efficient, and inclusive public service delivery in line with the Smart City vision.
The Effect Of Teacher Performance On Learning Quality At Sdn Pasir Putih 02 Putri, Nadia Ananda; Irawan, Bambang
JUPE : Jurnal Pendidikan Mandala Vol 11, No 1 (2026): JUPE : Jurnal Pendidikan Mandala (Februari)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jupe.v11i1.10331

Abstract

This study aims to analyze the effect of teacher performance on learning quality in a public primary school. Teacher performance is considered a crucial factor in determining the effectiveness of the learning process, including lesson planning, instructional implementation, classroom management, and evaluation. This research employed a quantitative approach using a survey method. The research subjects consisted of teachers and students at SDN Pasir Putih 02. Data were collected through validated questionnaires and analyzed using simple linear regression techniques. The results indicate that teacher performance has a significant effect on learning quality, as evidenced by a significance value of p < 0.05. The coefficient of determination shows that teacher performance contributes substantially to the improvement of learning quality. These findings emphasize the importance of enhancing teacher performance as a strategic effort to improve learning quality in primary education.
Persepsi Mahasiswa Dalam Pemanfaatan Artificial Intellegence (AI) ChatGPT Sebagai Sumber Informasi Sari, Tiara Puspita; Yoka, Yoka; Fitri, Yunika; Utami, Intan; Irawan, Bambang
Journal of Innovation in Teaching and Instructional Media Vol 6 No 2 (2026): Journal of Innovation in Teaching and Instructional Media
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jitim.v6i2.1451

Abstract

This study was conducted on students of the Islamic Religious Education Study Program at Fatmawati Sukarno State Islamic University of Bengkulu from the 2022, 2023, and 2024 cohorts. The purpose of this study is to determine the perceptions of students and teaching staff regarding the use of AI ChatGPT as a source of information. This research is qualitative in nature with a descriptive approach. The data collection techniques include interviews, participant observation, and documentation. Meanwhile, data analysis techniques are carried out through data reduction, data display, data verification, and drawing conclusions in accordance with this research. The results of this study consist of two main findings. First, students’ perceptions of the use of AI ChatGPT as a source of information show various opinions and experiences. Students assess that ChatGPT provides a considerable positive impact, especially in facilitating access to information, answering questions, understanding learning materials, and helping to complete academic tasks. However, there are also negative aspects, namely causing dependency, reducing motivation to read books, and weakening critical thinking skills. Second, the perceptions of teaching staff indicate that lecturers consider ChatGPT as a technological innovation that provides many benefits for both lecturers and students, especially in accelerating information searches, helping to simplify concepts, and supporting the preparation of teaching materials. AI ChatGPT is considered to have a positive impact of around 80–85% as long as it is used wisely. However, ChatGPT can have negative effects if students do not develop and validate the information provided by ChatGPT, which can lead to dependency, reduced critical thinking, and decreased originality.
Implementasi Metode Scrum dalam Pengembangan Aplikasi Course Online Berbasis Web Prasetiyo, Daniel; Jusman, Darren; Yahya, Samuel; Hanif, Athal; Sabrina, Najwah; Irawan, Bambang
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6166

Abstract

Kemajuan teknologi telah mendorong transformasi dalam melakukan pembelajaran secara daring atau online. Banyak cara untuk melakukan pembelajaran pada era modern ini seperti dari berbagai platform online. Course atau kelas online menjadi pilihan bagi sebagian banyak orang untuk melakukan pembelajaran karena dinilai lebih terstruktur dan sesuai dengan kebutuhan. Berdasarkan penelitian “Effects of Payment on User Engagement Online Courses”, keterlibatan  pengguna meningkat 8%-9% karena efek sertifikasi dan 17%-20% karena Sunk-Cost Effect walaupun Sunk-Cost Effect hanya berlangsung sementara beberapa minggu setelah pembayaran. Penelitian ini membahas proses pengembangan aplikasi Course Online menggunakan metodologi Scrum sebagai pendekatan agile karena kemampuannya dalam mengelola proyek secara adaptif dan iteratif. Metodologi Scrum juga dapat meningkatkan kolaborasi tim dan meminimalisir resiko pengembangan. Proyek ini dilaksanakan dalam beberapa sprint termasuk dalam manajemen tim untuk pengembangan secara efektif. Hasil yang diperoleh terbukti dapat mengatasi kebutuhan pengguna seperti sertifikasi dalam melakukan pembelajaran secara online.
Penguatan Nilai-Nilai Islam melalui Pembelajaran Pendidikan Agama Islam Berbasis Digital: Kajian Literatur Sukadi, Erpon; Satrisno, Hengki; Irawan, Bambang; Raditio, Eriko; Syaputra, Ravista Meizen
Jurnal Penelitian Ilmu Pendidikan Indonesia Vol. 5 No. 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpion.v5i1.1011

Abstract

Perkembangan teknologi digital telah membawa perubahan signifikan dalam dunia pendidikan, termasuk dalam pembelajaran Pendidikan Agama Islam (PAI). Transformasi ini menuntut adanya inovasi pembelajaran yang tidak hanya berorientasi pada pemanfaatan teknologi, tetapi juga mampu memperkuat internalisasi nilai-nilai Islam pada peserta didik. Penelitian ini bertujuan untuk mengkaji secara komprehensif penguatan nilai-nilai Islam melalui pembelajaran PAI berbasis digital berdasarkan kajian literatur. Penelitian menggunakan pendekatan kualitatif dengan metode kajian literatur terhadap buku referensi, artikel jurnal ilmiah nasional dan internasional, prosiding, serta dokumen kebijakan pendidikan yang relevan dalam lima tahun terakhir. Hasil kajian menunjukkan bahwa pembelajaran PAI berbasis digital memiliki potensi besar dalam memperkuat nilai akidah, ibadah, dan akhlak apabila dirancang secara sistematis, kontekstual, dan berorientasi pada pendidikan nilai. Pemanfaatan media digital mampu meningkatkan keterlibatan peserta didik, memperluas ruang refleksi keagamaan, serta mendukung pembentukan karakter Islami yang adaptif terhadap perkembangan zaman. Namun demikian, integrasi teknologi dalam pembelajaran PAI harus tetap berada dalam koridor nilai dan etika Islam agar tidak menghilangkan substansi pendidikan keislaman. Oleh karena itu, pembelajaran PAI berbasis digital perlu dikembangkan secara bijaksana sebagai strategi penguatan nilai-nilai Islam di era digital.
Pelatihan manajemen pemasaran dan produksi kopi robusta di kelompok tani Sidomulyo - Jember Masnilah, Rachmi; Irawan, Bambang; Alfarisy, Fariz Kustiawan; Pradana, Ankardiansyah Pandu
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 1 (2026): February
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i1.35160

Abstract

AbstrakKabupaten Jember, Jawa Timur merupakan salah satu sentra kopi Robusta, namun Kelompok Tani Sidomulyo masih menghadapi kendala manajemen produksi dan pemasaran, terutama pada pencatatan usaha tani, penataan fasilitas pascapanen, penerapan standar mutu, serta pemasaran yang masih bertumpu pada konsumen lokal sehingga nilai tambah ekonomi belum optimal. Kegiatan pengabdian ini bertujuan meningkatkan kapasitas manajerial petani dalam manajemen produksi dan strategi pemasaran kopi Robusta, termasuk penguatan branding produk. Pendekatan yang digunakan adalah pemberdayaan masyarakat (community empowerment) dan capacity building melalui tahapan identifikasi masalah (wawancara dan diskusi dengan pengurus), pelatihan berbasis diskusi yang mencakup manajemen produksi (pencatatan biaya-hasil, perencanaan panen, standardisasi mutu) dan manajemen pemasaran (branding, pengemasan, promosi digital, diversifikasi saluran distribusi), dilanjutkan pendampingan agar praktik dapat diterapkan. Evaluasi dilakukan secara partisipatif melalui diskusi, tanya jawab, dan perbandingan praktik sebelum-sesudah kegiatan. Kegiatan menghasilkan peningkatan kesadaran dan praktik awal pada pencatatan usaha tani, penataan lokasi produksi (pemisahan area pengeringan dan penyimpanan), serta pengenalan SOP sederhana untuk kendali mutu dan penerapan standar pascapanen. Dari sisi pemasaran, kelompok mulai mengenal diversifikasi saluran distribusi, pemanfaatan media digital/marketplace, dan pemetaan peluang akses pasar internasional, disertai penguatan branding melalui kemasan dan identitas produk yang mendorong pergeseran orientasi dari penjualan curah menuju produk bernilai tambah. Kedepannya, diperlukan fasilitasi sertifikasi mutu, pendampingan digital marketing lanjutan, serta penguatan jejaring dengan konsumen dan mitra dagang. Kata kunci: agribisnis; branding; pascapanen; pemberdayaan; rantai pasok. AbstractJember Regency, East Java, is one of the main centers of Robusta coffee production; however, the Sidomulyo Farmer Group continues to face constraints in production and marketing management, particularly in farm record-keeping, organization of postharvest facilities, application of quality standards, and marketing that remains largely dependent on local buyers, resulting in suboptimal value addition. This community service program aimed to enhance farmers’ managerial capacity in Robusta coffee production management and marketing strategies, including the strengthening of product branding. The approach adopted was community empowerment and capacity building, implemented through stages of problem identification (interviews and discussions with group leaders), discussion-based training covering production management (cost-output recording, harvest planning, and quality standardization) and marketing management (branding, packaging, digital promotion, and diversification of distribution channels), followed by mentoring to support practical implementation. Evaluation was conducted participatively through discussions, question-and-answer sessions, and comparisons of practices before and after the activities. The program resulted in improved awareness and initial adoption of farm record-keeping, better organization of production areas (separation of drying and storage facilities), and the introduction of simple standard operating procedures for quality control and postharvest standards. In terms of marketing, the group began to recognize diversified distribution channels, the use of digital media and marketplaces, and the mapping of opportunities for access to international markets, accompanied by strengthened branding through packaging and product identity that encouraged a shift from bulk commodity sales toward value-added products. For future sustainability, facilitation of quality certification, advanced digital marketing assistance, and strengthened networking with consumers and trading partners are required. Keywords: agribusiness; branding; postharvest; empowerment; supply chain.
Co-Authors Abdul Khamid Abdul Kolik Abdullah Karim Abdullah Karim Achmad Djumlani Achmad Fikri Achmad Nurmandi Adam Idris Adam Malik Adelia, Nur Hidayah Adhani, Karenina Dwi Adigunawan, Adigunawan Affan, Muhammad Agung Prayitno Agustin, Dania Safira Agustinus Lejiu Agustinus Suryantoro Ahmad Faqih Aisa Tri Agustini Ajeng Pratiwi Akbar, Paisal Albertus Maqnus Soesilo Alfarisy, Fariz Kustiawan Alfiandri Alfiandri Alfiandri, Alfiandri Algopeng, Zozi Alifiansyah, Roby Fathan Amanda, Jesi Amar, Zafran Arifah Amelia Putri Dewi Nilam Sari Ananda, Alfin Andi Hafidz Khanz Andika Saputra Andin Ayu Oksilia Ramadhani Andri Prasetyo Angela, Bigael Yunisca Angelia, Monica Angger Bagus Prasetiyo Ani Purwati Ankardiansyah Pandu Pradana Anthonius Margono Apriyadi, Muchsin Ardian Nugraha Putra Ardiano, Muhammad Rayyan Ardyansyah, Luthfi Arief Fahmi Lubis Arieyasmieta, Wildan Lutfi Arisandi, Bobi Ariz , Naufal Arniti, Ni Ketut Ary Prabowo Aryasatya, Muhammad Fathi Aryo Wibisono Asep Maulana, Asep Astriani, Linda Attaufiqi, Agil Fahmi Axel Prasetyo Sudiro azharia, Jenny Clarisa azis, santowi Azizah, Enur Azizah, Maharani Azzahra, Fitriyani Badarita, Badarita Ballianie, Novia Bambang Suharno Bamer, Ircha Altri Banun Binaningrum Barelang, Syaeful Bachri Bato, Bulan Erika Bhimo Rizky Samudro Budi Rahayu Budi Tjahjono Cathas Teguh Prakoso Chairi, Minal Charles Raymond Jeffrey CHIANI, SARASWATI HAYLIAN Christina Nugroho Ekowati, Christina Nugroho Christover, Deandlles Cicih Ratnasih Cin, Muksin Cornelia, Geby Dan Buntu Paranoan Darmawan , Ade Daryono Daryono, Daryono Dayutama, Theodorus Dedy Miswar Desi Permata Sari Didik Bagus Setiawan Dini Zulfiani Djumadi . 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