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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JURNAL LENTERA BISNIS Sebelas Maret Business Review Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia Journal of Management and Bussines (JOMB) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science The Es Economics and Entrepreneurship The Eastasouth Management and Business Journal of Economics, Entrepreneurship, Management Business and Accounting West Science Business and Management West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies West Science Accounting and Finance Jurnal REKOMEN (Riset Ekonomi Manajemen) West Science Social and Humanities Studies Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah West Science Islamic Studies Jurnal Manajemen Bisnis dan Terapan Sciences du Nord Economics and Business Fundamental and Applied Management Journal Pinisi Journal of Entrepreneurship Review INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Eva Yuniarti Utami
Sekolah Vokasi Universitas Sebelas Maret
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Analysis of the Effect Current Ratio on Return on Assets at PT Astra Otoparts TBK Ikhyanuddin Ikhyanuddin; Fatma Sarie; Andi Aris Mattunruang; Eva Yuniarti Utami; Fajriani Azis
Fundamental and Applied Management Journal Vol. 1 No. 2 (2023): December
Publisher : Global Research Collaboration

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Abstract

This study makes an important contribution in understanding the relationship between current ratio and return on assets at PT Astra Otoparts Tbk. Through the use of a simple linear regression test on financial statement data for the period 2015-2022, this study intends to explain the extent to which the current ratio affects the company's return on assets. Current ratio, as the independent variable, is used as an indicator of the company's ability to meet its short-term obligations, while return on assets, as the dependent variable, reflects the company's level of profitability. The results show that, although the current ratio has a positive influence on return on assets, the influence is not statistically significant. In other words, the increase in current ratio does not contribute significantly to the increase in return on assets at PT Astra Otoparts Tbk. The findings can provide valuable insights for company management in designing financial strategies, especially in terms of managing short-term assets and liabilities. In the context of the automotive and spare parts industry in Indonesia, where PT Astra Otoparts Tbk operates, an in-depth understanding of the factors that influence return on assets is crucial. The results of this study can serve as a basis for similar companies to evaluate and improve their financial performance, optimize asset allocation, and manage short-term liabilities more effectively. Further research and the integration of other factors in financial analysis can help shape a more holistic and sustainable business strategy amidst changing market dynamics.
Does Brand Image affect the Purchase Decision of the ASUS Brand Laptop among Students? Indah Wati; Soemarno Hidayatullah. S; Muhlis; Eva Yuniarti Utami; Ilma Wulansari Hasdiansa
Fundamental and Applied Management Journal Vol. 1 No. 2 (2023): December
Publisher : Global Research Collaboration

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Abstract

This research aims to find out whether brand image among students influences the decision to purchase Asus brand laptops. The sample in this research was consumers using Asus laptops, namely 96 people who were accidentally met by the researchers and deemed suitable as respondents, so the accidental sampling method was used. Data collection was carried out using questionnaires, interviews, and documentation methods. The data analysis technique used is multiple linear regression analysis using Statistical Product and Service Solution (SPSS) v.20 and hypothesis testing using the t test and F test. The results of the research show that partially the product image has a positive and significant influence on purchasing decisions regarding Asus laptops among students. Brand image consisting of company image, user image and product image simultaneously has a positive and significant influence on the decision to purchase Asus laptops among students. This means that the brand image of Asus laptops is one of the factors in consumer purchasing decisions.
THE INFLUENCE OF WEBSITE QUALITY ON PURCHASE INTENTION WITH BRAND REPUTATION AS A MODERATION VARIABLE Efendi Efendi; Eva Yuniarti Utami; Farida Akbarina; Ilham; Sri Wanti Belani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 9 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Researchers believe that the Website Quality variable can have a positive relationship and a positive influence on purchasing decisions because buyers can find out detailed information on the website, can bind buyers, and so on (Jonathan Sarwono, 2016). Apart from that, researchers believe that a brand's reputation can strengthen the relationship between website quality and purchasing decisions(Azhari, 2015). This research is quantitative research with an explanatory approach, namely research that uses previous research as a stepping stone to find new variations in future research(Sugiyono, 2019). The data in this research was obtained from distributing digital questionnaires to Tiktok shop consumers after being allowed to return with the criteria of at least one shopping trip, if not more than once, then they cannot be called consumers(Abdurahman, 2016). This data is also called pyramid data. The data in this study were analyzed using PLS 4.0. The result this research show the Website Quality variable has a positive relationship and has a significant influence on The reversal decision was due to being positive and the P- Values were below the 0.05 significance level, namely 0.002.In addition, the researcher's belief and subsequent experiments can be proven because the Brnad Reputation variable can moderate the relationship between the two variables above, indicated by the P- Values which are positive and are below the 0.05 significance level, namely 0.000, which is more significant than the direct test of 0.002. This means that with a quality website high and accompanied by a good brand reputation can further strengthen consumers in deciding to purchase a product being offered.
THE INFLUENCE OF EMOTIONAL MARKETING ON PURCHASE INTENTION WITH WORD OF MOUTH AS A MODERATING VARIABLE Alya Elita Sjioen; Hadiansyah Ma’sum; Eva Yuniarti Utami; Dewi Endah Fajariana; Andriya Risdwiyanto
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 10 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Backgrounds: Consumer purchasing decisions are something that a seller looks forward to because the more consumers who decide to buy, the healthier the company selling the product will be. There are several things that can influence purchasing decisions, including marketing emotions and word of mouth communication with good information. Objectives: Therefore, this research aims to analyze the influence of marketing emotions on purchasing decisions with word of mouth as a moderating variable. Methods: This research is quantitative research with an explanatory approach (Supriyanto, 2019). The data in this research was obtained through distributing online questionnaires to buyers from building partners spread throughout Indonesia consisting of 100 consumers and 200 producers. Such data can be called primary data (Farrell, 2016). These primary data were analyzed using the smart PLS 4.0 analysis tool. Results and Conclusions: Emotional Marketing variable can have a positive relationship direction and a significant influence on Purchasing Decisions due to the PV-value alues leads to positive and is below the significance level of 0.05, namely 0.039. Apart from that, the Word of Mouth variable can moderate the influence of the Emotional Marketing variable on Purchase Decision because the p-Values value is positive and is below the 0.05 significance level.
Analisis Penerapan Digital Marketing sebagai Strategi Pemasaran UMKM Eva Yuniarti Utami; Kartika Sari; Eva Desembrianita; Basnendar Herry Prilosadoso; Rudy Irwansyah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 2 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i2.7140

Abstract

Marketing strategy for MSMEs (Micro, Small, and Medium Enterprises) is a plan designed to promote and sell products or services offered by MSMEs. This study aims to analyze the application of digital marketing as a marketing strategy for MSMEs. This research method uses qualitative techniques, which can be applied in journals that consider the application of digital marketing as a marketing strategy for Micro, Small, and Medium Enterprises (MSMEs) can include a case study approach. The data used in this study are interview data, as well as internal documents such as sales reports and operational changes, which can provide a deep understanding of the real impact of digital marketing on MSME operations and competitiveness. The results of the study found that digital marketing strategies for MSMEs (Micro, Small, and Medium Enterprises) are very important for increasing visibility, expanding reach, and attracting new customers. By implementing this digital marketing strategy, MSMEs can more easily develop their business, reach a wider audience, and increase sales effectively. The key is consistency and a deep understanding of the target market you want to reach.
Peran Mediasi Orientasi Pasar Global Pada Pengaruh Human Capital Readiness Terhadap Kinerja Bisnis UMKM Eva Yuniarti Utami; Ramadhani Kirana Putra; Jemadi; Yusniar; Afni Yeni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7638

Abstract

This study aims to examine the mediating role of global market orientation on the influence of human capital readiness on the performance of MSME businesses. The number of samples in this study was 64 MSME units. The method used in determining the sample in this study was the saturated sampling technique (census). The data collection method used in this study was interviews and surveys conducted by distributing questionnaires. This study uses a structural equation model SEM (Structural Equation Model) based on PLS (Partial Least Square). The results of this study indicate that human capital readiness has a positive and significant effect on business performance. Human capital readiness has a positive and significant effect on global market orientation. Global market orientation has a positive and significant effect on business performance. Global market orientation is able to mediate the effect of human capital readiness on business performance.
Economic Behavior of Traditional Market Traders in Responding to the Existence of Modern Markets and Online Markets Dyah Ayu Suryaningrum; Eva Yuniarti Utami; Andi Naila Quin Azisah Alisyahbana
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 1 No 3 (2023): Volume 1, Issue 3, September-December 2023
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v1i3.168

Abstract

This study aims to determine the economic behavior of traditional market traders in facing the existence of modern markets in Makassar City. This research uses qualitative research. Data collection techniques were carried out by observation, interviews, and documentation. The informants in this study were traditional market traders in Makassar City totaling 5 people as the object of research. The results of the research obtained are that the existence of modern markets greatly affects the income of traditional market traders which is marked by a drastic reduction in income. As for determining the price of traditional market traders using a bargaining system and an agreement between the seller and the buyer. In improving product quality, traditional market traders sort the goods taken from the camp to avoid damage to the product. While in improving the quality of service traditional market traders serve one by one buyers, that way buyers can also ask directly about the products to be purchased.
The implementation of a balanced scorecard perspective to SMEs performance Rosita Mei Damayanti; Eva Yuniarti Utami; Diah Pramesti; Dama Yuninata; Rohmawan Adi Pratama; Versiandika Yudha Pratama
Sebelas Maret Business Review Vol 8, No 2 (2023): December 2023
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v8i2.81155

Abstract

This paper aims to investigate the impact of implementing the balanced scorecard perspective on the performance of micro, small, and medium enterprises (SMEs) in the F&B, fashion, craft, and services sectors in Central Java and Yogyakarta. A total of 170 respondents participated in the online and offline survey, and after removing incomplete data, 164 observations were analysed. The balanced scorecard perspective, consisting of financial, customer, internal process, and organizational learning and growth perspectives, was used as an independent variable, while performance was used as a dependent variable. The research also included digitalization and control variables such as gender, education sector, and size of SMEs. The results suggest that customer satisfaction and loyalty significantly affect SMEs’ performance and profitability. Testing the implementation of the balanced scorecard across various sectors, the research finds that its effects are not significant in sectors such as fashion, craft, services, and others sectors. The research recommends emphasizing the importance of maintaining a positive relationship with customers to increase revenue and profitability. Though financial and learning variables did not have significant effects, SMEs should still consider them as they may lead to customer satisfaction.
THE EFFECT OF GREEN INVESTMENT, GOVERNMENT POLICY, AND RESOURCE MANAGEMENT ON THE FINANCIAL PERFORMANCE OF START-UPS IN CENTRAL JAWA Eva Yuniarti Utami; Risca Fitri Ayuni; Audita Nuvriasari; Nur Zarliani Uli; Rohmawan Adi Pratama
Jurnal Manajemen Bisnis dan Terapan Vol. 2 No. 2 (2024): MEISTER July 2024
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v2i2.1640

Abstract

Indonesia, has become a hub for such start-ups, aiming for both financial success and environmental consciousness. Green investments, which fund projects with environmental benefits, play a crucial role. These investments range from adopting energy-efficient technologies to implementing sustainable supply chains, leading to long-term cost savings and improved corporate reputation.Government policy is also vital, as supportive policies in Central Java include monetary rewards, tax breaks, and assistance programs that encourage start-ups to adopt sustainable practices. Effective resource management, which optimizes the use of human, financial, and material resources, is crucial for start-ups facing limited resources and intense competition. Efficient resource management can significantly impact a start-up’s operational efficiency and financial outcomes.This study examines how green investments, government policy, and resource management collectively influence the financial success of start-ups in Central Java. Data was collected from 40 start-ups across various industries using a quantitative approach, and multiple regression analysis was performed. The results show that higher financial performance is primarily due to green investments, supportive government policies, and efficient resource management, with a positive interaction between these factors leading to significant gains. The study provides factual proof that effective resource management, sustainable practices, and compliance with government regulations are essential for successful start-up operations. It highlights the complementary effects of these elements, suggesting that a comprehensive corporate strategy enhances financial results. This study offers insights for start-ups to enhance sustainability and performance and provides recommendations for policymakers to create a supportive entrepreneurial environment.
Export Market Concentration, Earnings Stability, and International Finance Risk: Evidence from Indonesia’s Non Oil Exports Eva Yuniarti Utami; Wahyu Agung Setyo; Nur Zarliani Uli; Sania Nuraziza; Novi Handayani Simbolon
The Es Economics and Entrepreneurship Vol. 4 No. 03 (2026): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v4i03.975

Abstract

This study examines how export market concentration shapes export earnings stability from an international finance perspective. Using secondary data compiled from ITC Trade Map for Indonesia’s non oil exports during 2022-2025, the paper evaluates export value dynamics, destination market concentration, and the stability of foreign exchange generating export earnings. The analysis combines descriptive trend analysis, market share decomposition, the Herfindahl Hirschman Index (HHI), and the coefficient of variation (CV) of export earnings. The results indicate three main findings. First, Indonesia’s export earnings remained resilient despite global tightening, commodity price normalization, and exchange rate uncertainty. Second, export destinations were still moderately concentrated in a limited set of large markets, especially China, the United States, and India, implying exposure to partner specific demand shocks. Third, moderate diversification across secondary markets helped cushion aggregate earnings volatility, although sectoral dependence on a few commodities linked products remained visible. The study contributes to the international finance literature by showing that trade structure is not only a competitiveness issue but also a financial risk issue because export concentration affects foreign exchange inflows, external liquidity, and macro financial resilience. Policy implications include deeper market diversification, export upgrading, and broader use of trade finance and hedging instruments.
Co-Authors -, Diah Pramesti - . Syamsulbahri A Idun Suwarna A Ratna Sari Dewi A. Ary Setyawan Aan Adiazmil Abdul Rasyid Acep Fatchuroji Ade Onny Siagian Adit Mohammad Aziz Afif Syarifudin Yahya Afni Yeni Agung Zulfikri Agus Yulistiyono Ahmad Sidiq Dzikri Ahmadun Ahmadun Ainil Mardiah Akhyar, Chairil Alfiana Andi Aris Mattunruang Andi Naila Quin Azisah Aliasyahbana Andika Isma Andri Triyantoro Andriya Risdwiyanto Anggraini Syahputri Anugriaty Indah Asmarany Arief Fahmi Lubis Arief Yanto Rukmana Arif Nurhakim Arizal Hamizar Arjang Arjang Asep Supriadi Asri Ady Bakri Audita Nuvriasari Badirun Basir Baren Sipayung Basnendar Herry Prilosadoso Baso Iwang Bekti Utomo Budi Sulistiyo Nugroho Chairil Afandy CNAWP, Rizal Perlambang Dama Dama Dama Yuninata Dama Yuninata DARMAN Darmawan Listya Cahya Degdo Suprayitno Deni Iskandar Deri Apriadi Desma Erica Maryati Manik Dewi Endah Fajariana, Dewi Endah Deysyelin Y.T.J. Wongkar Dhety Chusumastuti Diawati, Prety Dominica Maria Ratna Tungga Dewa Dyah Ayu Suryaningrum Efendi Efendi Eka Hendrayani Eka Immamah Ekbal Santoso Eko Budi Lestari Eko Sudarmanto Eliagus Telaumbanua Elly Yuniar Nitawati Erasma Eri Mardiani Erwina Kartika Devi Esti Tri Endarwati Eva Andriani Eva Desembrianita Fajriani Azis Farida Akbarina Farida Arinie Soelistianto Fatma Sarie Fenny Fenny Ferry Arfiansyah Finny Redjeki Frans Sudirjo Frans Sudirjo H. M. Anwar Hadiansyah Ma’sum Hajar Mukaromah Halek Mu'min Halek Mu'min Halomoan Hutajulu Haribowo, Rio Harjoni Harjoni Hartin Kurniawati Hayu Lusianawati Hendi Budiman Hendra, Joni Heri Setiawan Heri Susanto Herry Ramadhani Hommy Dorthy Ellyany Sinaga I Nengah Suarmanayasa I Wayan Adi Pratama Ikhyanuddin Ikhyanuddin, Ikhyanuddin Ikram Yakin Ilham Ilma Wulansari Hasdiansa Imam Hanafi Imron Natsir Indah Wati Indra Permana Indra Wijaya Indriana Indriana Irwan Moridu Irwan Suryadi Irwansyah, Rudy Iwan Harsono J Fuji Inzani SL Jacob, Jufri Jacsy Tubalawony Jamaluddin Majid Jasman Jata, I Wayan Jemadi Johanes P Kumagaya Jumui Kartika Sari Kiki Farida Ferine KRT. Akhir Lusono Kushariyadi Kushariyadi Kushariyadi Kushariyadi Kushariyadi Laili Savitri Noor Landebawo, Akib Lastika Ary Prihandoko Latifah Latifah Listiana Sri Mulatsih Lita Limpo Loso Judijanto Lukman Hakim Luthfi Nuraini M.M, Besse Faradiba Mahmudin, Tono Maiza Fikri Marwan Asri Marwan Effendi Masri Ramadhan Mega Ilhamiwati Merlin Swantamalo Magna Mislan Sihite, Mislan Moh Gifari Sono Moh Gifari Sono Moh Rohim Suharyadi Mohammad Gifari Sono Muhamad Ammar Muhtadi Muhamad Risal Tawil Muhammad Aga Sekamdo Muhammad Amsal Nasution Muhammad Hakim Azizi Muhammad Lucky P Muhammad Umer Farooq Mujahid Muhlis Muhlis Muhlis Mulyadi Musran Munizu Muthi’atul Khasanah Najdah Thalib Nanang Qosim Ni Luh Kardini Nourma Wulanda Nova Erliyana Novela Deva Puasa Sucifa Fitriansyah Novi Handayani Simbolon Novi Ria Rahmawati Novi Ria Rahmawati Nunur Nuraeni Nunut Asniar Nur Aisyah Qadri Saiful Nur Zarliani Uli Nur, Kherayani Nurdjanah Hamid Nurlaila Syarfiah Asfo Nurlina Aris Octaviani, Reni Dian Paulus Laratmase Ramadhani Kirana Putra Ramiati Ramiati Ratih Primandari, Novegya Rawi Rawi Rawi Rena Augia Putrie Rendi Randika Reza Fahlevi Lubis Reza Nurul Ichsan Rianti Setyawasih Rieneke Ryke Kalalo Riki Adriant Rina Destiana Risca Fitri Ayuni Rival Pahrijal Riztrya Novedliani Rohmawan Adi Pratama Rohmawan Adi Pratama Rohmawan Adi Pratama Rohmawan Adi Pratama Roosganda Elizabeth Roosganda Elizabeth Roosganda Elizabeth Rosita Mei Damayanti RR Roosita Cindrakasih Rudi Kurniawan Sabil Mokodenseho Sabil Sabil Said Hamzali Saida Said Salamatun Asakdiyah Samalua Waoma Sandi Setiadi Sania Nuraziza Sari, Efti Novita Sarwo Eddy Wibowo Seno Lamsir Silvester Adi Surya Herjuna Sisca Cletus Lamatokan Siti Aisyah Siti Annisa Wahdiniawati Siti Komariah Hildayanti Soemarno Hidayatullah. S Soni Suharmono Sri Juminawati Sri Wanti Belani Sugeha, Moh. Fresal Sulistyo Budi Utomo Sunarto Suparman Supriandi Supriandi Suriadi Suryati Suryati Suseno Hendratmoko Suyanto Suyanto Syahidin Syahidin Syamsu Rijal Syarifuddin Syarifuddin Taufiqurokhman Taufiqurokhman Teddy Oswari Tera Lesmana Tera Lesmana Tia Nurapriyanti Tienni Mariana Simanjorang Titi Yuniarti Titik Purwati Tri Neliana Tsaalis Bachtiar Tuti Sulastri Tuti Sulastri Usman Tahir Utami, Desy Cahyaning Utomo, Bekti Versiandika Yudha Pratama Wahyu Agung P Wahyu Agung Setyo Wahyu Agung Setyo Wahyu Agung Setyo Wanda Laksniyunita Wati Rosmawati Wendy Wendy Weni Indah Doktri Agus Tapaningsih Widalicin Januarty Widyatmoko Widyatmoko Wira Pramana Putra Yenik Pujowati Yoseb Boari Yulia Ningsih Yulian Sahri Yusniar Yusuf Ronny Edward Zainol Hasan Zakaria Zakaria Zulkifli Zulkifli Zunan Setiawan