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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JURNAL LENTERA BISNIS Sebelas Maret Business Review Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia Journal of Management and Bussines (JOMB) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science The Es Economics and Entrepreneurship The Eastasouth Management and Business Journal of Economics, Entrepreneurship, Management Business and Accounting West Science Business and Management West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies West Science Accounting and Finance Jurnal REKOMEN (Riset Ekonomi Manajemen) West Science Social and Humanities Studies Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah West Science Islamic Studies Jurnal Manajemen Bisnis dan Terapan Sciences du Nord Economics and Business Fundamental and Applied Management Journal Pinisi Journal of Entrepreneurship Review INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Eva Yuniarti Utami
Sekolah Vokasi Universitas Sebelas Maret
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Development of Smart Village Tourism in Kemuning through Digital Marketing and Product Diversification Dama Yuninata; Rohmawan Adi Pratama; Novi Ria Rahmawati; Wahyu Agung P; Eva Yuniarti Utami
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.5555

Abstract

The development of Smart Village Tourism in Kemuning focuses on improving digital marketing strategies and diversifying tea products to improve the welfare of local communities and attract more tourists. Sumilir Valley, located in Kemuning Village, Ngargoyoso District, Karanganyar Regency, has considerable ecotourism potential because of its beautiful natural scenery and traditional tea plantations. Despite these assets, the village faces challenges such as limited market reach, inadequate infrastructure, and low digital literacy among the population, which hinders tourism and economic growth. This article describes the background, methods, results, and future plans for the project implemented in Lembah Sumilir, Kemuning Village. Utilizing a mixed-methods approach, data were collected through surveys, focus group discussions (FGDs). Through a series of targeted training modules, we aim to equip local communities with the skills necessary to effectively manage and promote their tea products, thereby driving economic growth and cultural preservation. Future plans include expanding this initiative to other regions and exploring additional growth opportunities in complementary sectors to ensure long-term sustainability and ongoing benefits to society.  
Microfinance Innovation For Strengthening Rural Economies And Its Implications On Community Welfare I Nengah Suarmanayasa; Rizal Perlambang CNAWP2; Hajar Mukaromah; Siti Aisyah; Eva Yuniarti Utami
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8074

Abstract

This qualitative study examines the role of microfinance innovations in strengthening rural economies and improving community welfare. Despite the critical importance of microfinance in promoting financial inclusion, traditional models often struggle to meet the unique needs of rural populations. Through in-depth interviews and focus group discussions conducted in three rural villages, this research explores how innovative financial products-such as digital lending platforms, flexible savings schemes, and group-based lending models-enhance access to financial services for underserved rural residents. The findings indicate that these innovations facilitate entrepreneurial activities, diversify income sources, and improve household welfare by enabling better access to education, healthcare, and nutrition. Additionally, the study highlights the social benefits of microfinance innovations, including strengthened community cohesion and mutual support networks. However, challenges such as limited digital literacy and infrastructural constraints remain significant barriers to fully realizing the potential of these innovations. The study underscores the necessity of context-specific financial solutions and complementary capacity-building initiatives to optimize the impact of microfinance in rural areas. Policy implications emphasize the need for integrated approaches involving microfinance institutions, local governments, and communities to scale sustainable and inclusive financial innovations. This research contributes to the broader discourse on rural development by demonstrating that innovative microfinance models can serve as effective tools for poverty alleviation and socio-economic empowerment in rural contexts.
STRATEGI PEMASARAN PRODUK HALAL DALAM MEMASUKI PASAR GLOBAL Imron Natsir; Kherayani Nur; Titik Purwati; Seno Lamsir; Eva Yuniarti Utami
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1584

Abstract

The purpose of this study is to determine the marketing strategy of halal products in entering the global market. This research approach collects data through literature studies, which involve reading literature from various sources including books, reports, articles, and journals using qualitative and deductive approaches. The findings in this study are that there are several stages in entering the global market, including no foreign marketing, infrequent foreign marketing, regular foreign marketing, and global marketing operations. In addition, there are also steps in entering the global market, namely market segmentation, global marketing research process, and strategy selection. There are several marketing strategies for halal products in entering the global market, namely product strategy, pricing strategy, distribution strategy, promotion strategy, responsive and adaptive global branding strategy, compliance strategy with international regulations, and international collaboration and partnership strategy.
Application of Integrated Logistics Networks in Improving the Efficiency of Distribution and Delivery of Goods in Indonesia a Literature Review Loso Judijanto; Nunut Asniar; Kushariyadi Kushariyadi; Eva Yuniarti Utami; Eliagus Telaumbanua
Sciences du Nord Economics and Business Vol. 1 No. 01 (2024): Sciences du Nord Economics and Business
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sneb.v1i1.6

Abstract

This research delves into the implementation of integrated logistics networks in Indonesia, a nation marked by its archipelagic geography and diverse logistical challenges. Through a systematic literature review, empirical case studies, and rigorous research methods, the study unravels the intricate dynamics of challenges, strategies, benefits, and drawbacks associated with integrating logistics networks. The identified challenges encompass infrastructural inadequacies, regulatory complexities, and technological barriers, while strategies focus on public-private partnerships, technological integration, and workforce capacity building. The potential benefits of integrated networks, including cost reduction and improved customer satisfaction, are balanced against drawbacks such as initial implementation costs and technological risks. Real-world case studies provide tangible examples of successful and unsuccessful implementations, offering practical insights for stakeholders. The synthesis of findings underscores the interconnected nature of these elements and provides recommendations for policymakers, industry practitioners, and avenues for future research. This research contributes to a nuanced understanding of the logistics landscape in Indonesia, guiding stakeholders in navigating challenges and optimizing the efficiency of distribution and delivery networks.
The Effect of Digital Economy Networks on the Growth of Small and Medium Enterprises in West Java Case Study on E-commerce Platforms Loso Judijanto; Eva Yuniarti Utami; Eko Sudarmanto; Nurlina Aris; Ahmadun Ahmadun
Sciences du Nord Economics and Business Vol. 1 No. 01 (2024): Sciences du Nord Economics and Business
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/d4wzqb76

Abstract

This research investigates the impact of the digital economy network on the growth of Small and Medium Enterprises (SMEs) operating on e-commerce platforms in West Java. Utilizing a quantitative research design, data was collected from 110 SMEs through structured questionnaires, focusing on digital economy components such as Broadband Infrastructure, Digital Skills, Online Payment Systems, and Policy Support. The analysis, conducted using regression and correlation studies with SPSS 26, unveiled significant relationships between these components and SME growth indicators—Revenue Growth, Market Expansion, and Employment Generation. The results highlight the pivotal role of Broadband Infrastructure, emphasizing its positive influence on SME performance. The interconnectedness of digital economy components underscores the need for comprehensive strategies to foster a conducive ecosystem for SMEs in the evolving digital landscape. Policymakers, businesses, and stakeholders can leverage these insights to shape interventions and strategies that support the sustainable growth of SMEs in West Java's e-commerce sector.
The Effect of Regional Financial Networks on Banking System Stability in Indonesia: A Literature Review of Linkages, Risks, and Impacts in a Macroeconomic Context Loso Judijanto; Eva Yuniarti Utami; Eko Sudarmanto; Nova Erliyana; Saida Said
Sciences du Nord Economics and Business Vol. 1 No. 01 (2024): Sciences du Nord Economics and Business
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sneb.v1i1.8

Abstract

This research conducts a comprehensive literature analysis to explore the linkages, risks, and impacts of regional financial networks on banking system stability in Indonesia within the broader macroeconomic context. The systematic review synthesizes findings from diverse studies, examining both positive and negative dynamics associated with regional financial integration. Positive linkages include enhanced risk-sharing mechanisms and improved access to financial resources, while negative linkages encompass susceptibility to contagion effects and systemic risks. The associated risks, such as credit, market, and operational risks, are identified and discussed. Additionally, the research delves into the multifaceted impacts of regional financial networks on economic growth, financial inclusion, and the resilience of Indonesia's banking sector to external shocks. The synthesis of these findings provides valuable insights for policymakers, financial institutions, and researchers to navigate the challenges and leverage opportunities presented by regional financial networks.
Quantitative Analysis of the Effect of Marketing Networks in Increasing Sales and Market Share in Indonesia Case Study on the E-commerce Industry Eri Mardiani; Eva Yuniarti Utami; A Idun Suwarna; Arizal Hamizar; Jacsy Tubalawony
Sciences du Nord Economics and Business Vol. 1 No. 01 (2024): Sciences du Nord Economics and Business
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sneb.v1i1.9

Abstract

This research investigates the intricate dynamics between marketing network strategies, sales performance, and market share in the Indonesian e-commerce industry. Employing a quantitative research design, the study integrates descriptive statistics, correlation analysis, and multiple regression analysis to discern the impact of social media marketing, influencer collaborations, affiliate marketing, and traditional advertising. The findings, based on survey data collected from consumers and e-commerce businesses, reveal influencer collaborations as a pivotal driver, with social media marketing and affiliate marketing playing complementary roles. Traditional advertising faces challenges in the contemporary landscape. These insights offer actionable guidance for businesses seeking to optimize their marketing strategies in the rapidly evolving Indonesian e-commerce ecosystem.
Quantitative Analysis of the Effect of Research and Development (R&D) Networks on Innovation and Competitive Advantage in Indonesia Case Studies in the Manufacturing Industry Widalicin Januarty; Eva Yuniarti Utami; Badirun Basir; Eliagus Telaumbanua
Sciences du Nord Economics and Business Vol. 1 No. 01 (2024): Sciences du Nord Economics and Business
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sneb.v1i1.10

Abstract

This research investigates the dynamic interplay between Research and Development (R&D) networks, innovation, and competitive advantage within the manufacturing sector of Indonesia through a quantitative analysis. A sample of 150 manufacturing firms participated in the study, providing valuable insights into the relationships among these critical variables. Confirmatory factor analysis ensured the validity and reliability of the survey instrument, and subsequent structural equation modelling uncovered direct effects and mediating mechanisms. The results reveal a significant positive impact of R&D network participation on both innovation and competitive advantage. Mediation analysis further illuminates the roles of knowledge transfer and collaboration intensity in shaping these relationships. The findings offer practical implications for policymakers and industry practitioners seeking to leverage R&D networks strategically. This study contributes to the growing body of knowledge on the dynamics of collaborative R&D efforts and their implications for innovation and competitiveness in the Indonesian manufacturing context.
How do Innovation and Entrepreneurial Orientation affect Competitive Advantage through Product Quality of Culinary Sector MSMEs? Eva Yuniarti Utami; Rina Destiana; Rawi Rawi; Tri Neliana; Muhlis Muhlis
Pinisi Journal of Entrepreneurship Review Vol. 1 No. 3 (2023): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of innovation and entrepreneurial orientation on competitive advantage through product quality in Micro, Small and Medium Enterprises (MSMEs) in the culinary sector in Makassar City. Data was collected from culinary MSMEs through questionnaire distribution surveys, and then analyzed using statistical methods. The research population is culinary MSMEs in the city of Makassar which amounts to 1500 MSMEs. While the sampling technique uses the Proportional Random Sampling technique, which is calculated using from Slovin with a sample result of 102 respondents or 22% of the population. These results show the importance of innovation, entrepreneurial orientation, and focus on improving product quality as a strategy to increase the competitive advantage of culinary MSMEs in Makassar City. The practical implication of this research is the importance of culinary MSMEs to continue to encourage innovation and entrepreneurial orientation and improve the quality of their products to win the competition in a competitive market.
Contribution of Marketing Mix and its Impact on Purchasing Decisions of Siantano Furniture Products Eva Yuniarti Utami; Nurlaila Syarfiah Asfo; Rudi Kurniawan; Kushariyadi Kushariyadi; Andika Isma
Fundamental and Applied Management Journal Vol. 1 No. 2 (2023): December
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect and contribution of the marketing mix on purchasing decisions for Siantano Furniture Products that exist and are sold at PT Mega Indah Saru Timor (Misi Depo Bangunan) in Makassar City. The sample in this study were 96 Siantano furniture consumers who were coincidentally met by researchers and deemed suitable as respondents so that the Accidental Sampling method was used. Data collection was carried out using questionnaire, interview and documentation methods. The data analysis technique used is multiple linear regression analysis using Statistical Product and Servise Solution (SPSS) Version 25 and hypothesis testing using the F test and t test. The results of the study prove that part of the independent variables of the Marketing Mix, namely Product, Price, Place and Promotion have a positive and significant influence on the dependent variable, namely the Decision to Purchase Siantano Furniture Products at the Building Depot Mission in Makassar City. Products are the most dominant variable and have a significant effect on Purchasing Decisions for Siantano Furniture Products at the Building Depo Mission in Makassar City and are proven to be acceptable. Product is one of the variables that become the image of Siantano furniture which attracts consumers to buy these products.
Co-Authors -, Diah Pramesti - . Syamsulbahri A Idun Suwarna A Ratna Sari Dewi A. Ary Setyawan Aan Adiazmil Abdul Rasyid Acep Fatchuroji Ade Onny Siagian Adit Mohammad Aziz Afif Syarifudin Yahya Afni Yeni Agung Zulfikri Ahmad Sidiq Dzikri Ahmadun Ahmadun Ainil Mardiah Akhyar, Chairil Alfiana Andi Aris Mattunruang Andi Naila Quin Azisah Aliasyahbana Andika Isma Andri Triyantoro Andriya Risdwiyanto Anggraini Syahputri Anugriaty Indah Asmarany Arief Fahmi Lubis Arief Yanto Rukmana Arif Nurhakim Arizal Hamizar Arjang Arjang Asep Supriadi Asri Ady Bakri Audita Nuvriasari Badirun Basir Baren Sipayung Basnendar Herry Prilosadoso Baso Iwang Bekti Utomo Budi Sulistiyo Nugroho Chairil Afandy CNAWP, Rizal Perlambang Dama Dama Dama Yuninata Dama Yuninata DARMAN Darmawan Listya Cahya Degdo Suprayitno Deni Iskandar Deri Apriadi Desma Erica Maryati Manik Dewi Endah Fajariana, Dewi Endah Deysyelin Y.T.J. Wongkar Dhety Chusumastuti Diawati, Prety Dominica Maria Ratna Tungga Dewa Dyah Ayu Suryaningrum Efendi Efendi Eka Hendrayani Eka Immamah Ekbal Santoso Eko Budi Lestari Eko Sudarmanto Eliagus Telaumbanua Elly Yuniar Nitawati Erasma Eri Mardiani Erwina Kartika Devi Esti Tri Endarwati Eva Andriani Eva Desembrianita Fajriani Azis Farida Akbarina Farida Arinie Soelistianto Fatma Sarie Fenny Fenny Ferry Arfiansyah Finny Redjeki Frans Sudirjo Frans Sudirjo H. M. Anwar Hadiansyah Ma’sum Hajar Mukaromah Halek Mu'min Halek Mu'min Halomoan Hutajulu Haribowo, Rio Harjoni Harjoni Hartin Kurniawati Hayu Lusianawati Hendi Budiman Hendra, Joni Heri Setiawan Heri Susanto Herry Ramadhani Hommy Dorthy Ellyany Sinaga I Nengah Suarmanayasa I Wayan Adi Pratama Ikhyanuddin Ikhyanuddin, Ikhyanuddin Ikram Yakin Ilham Ilma Wulansari Hasdiansa Imam Hanafi Imron Natsir Indah Wati Indra Permana Indra Wijaya Indriana Indriana Irwan Moridu Irwan Suryadi Irwansyah, Rudy Iwan Harsono J Fuji Inzani SL Jacob, Jufri Jacsy Tubalawony Jamaluddin Majid Jasman Jata, I Wayan Jemadi Johanes P Kumagaya Jumui Kartika Sari Kiki Farida Ferine KRT. Akhir Lusono Kushariyadi Kushariyadi Kushariyadi Kushariyadi Kushariyadi Laili Savitri Noor Landebawo, Akib Lastika Ary Prihandoko Latifah Latifah Listiana Sri Mulatsih Lita Limpo Loso Judijanto Lukman Hakim Luthfi Nuraini M.M, Besse Faradiba Mahmudin, Tono Maiza Fikri Marwan Asri Marwan Effendi Masri Ramadhan Mega Ilhamiwati Merlin Swantamalo Magna Mislan Sihite, Mislan Moh Gifari Sono Moh Gifari Sono Moh Rohim Suharyadi Mohammad Gifari Sono Muhamad Ammar Muhtadi Muhamad Risal Tawil Muhammad Aga Sekamdo Muhammad Amsal Nasution Muhammad Hakim Azizi Muhammad Lucky P Muhammad Umer Farooq Mujahid Muhlis Muhlis Muhlis Mulyadi Musran Munizu Muthi’atul Khasanah Najdah Thalib Nanang Qosim Ni Luh Kardini Nourma Wulanda Nova Erliyana Novela Deva Puasa Sucifa Fitriansyah Novi Handayani Simbolon Novi Ria Rahmawati Novi Ria Rahmawati Nunur Nuraeni Nunut Asniar Nur Aisyah Qadri Saiful Nur Zarliani Uli Nur, Kherayani Nurdjanah Hamid Nurlaila Syarfiah Asfo Nurlina Aris Octaviani, Reni Dian Paulus Laratmase Ramadhani Kirana Putra Ramiati Ramiati Ratih Primandari, Novegya Rawi Rawi Rawi Rena Augia Putrie Rendi Randika Reza Fahlevi Lubis Reza Nurul Ichsan Rianti Setyawasih Rieneke Ryke Kalalo Riki Adriant Rina Destiana Risca Fitri Ayuni Rival Pahrijal Riztrya Novedliani Rohmawan Adi Pratama Rohmawan Adi Pratama Rohmawan Adi Pratama Rohmawan Adi Pratama Roosganda Elizabeth Roosganda Elizabeth Roosganda Elizabeth Rosita Mei Damayanti RR Roosita Cindrakasih Rudi Kurniawan Sabil Mokodenseho Sabil Sabil Said Hamzali Saida Said Salamatun Asakdiyah Samalua Waoma Sandi Setiadi Sania Nuraziza Sari, Efti Novita Sarwo Eddy Wibowo Seno Lamsir Silvester Adi Surya Herjuna Sisca Cletus Lamatokan Siti Aisyah Siti Annisa Wahdiniawati Siti Komariah Hildayanti Soemarno Hidayatullah. S Soni Suharmono Sri Juminawati Sri Wanti Belani Sugeha, Moh. Fresal Sulistyo Budi Utomo Sunarto Suparman Supriandi Supriandi Suriadi Suryati Suryati Suseno Hendratmoko Suyanto Suyanto Syahidin Syahidin Syamsu Rijal Syarifuddin Syarifuddin Taufiqurokhman Taufiqurokhman Teddy Oswari Tera Lesmana Tera Lesmana Tia Nurapriyanti Tienni Mariana Simanjorang Titi Yuniarti Titik Purwati Tri Neliana Tsaalis Bachtiar Tuti Sulastri Tuti Sulastri Usman Tahir Utami, Desy Cahyaning Utomo, Bekti Versiandika Yudha Pratama Wahyu Agung P Wahyu Agung Setyo Wahyu Agung Setyo Wahyu Agung Setyo Wanda Laksniyunita Wati Rosmawati Wendy Wendy Weni Indah Doktri Agus Tapaningsih Widalicin Januarty Widyatmoko Widyatmoko Wira Pramana Putra Yenik Pujowati Yoseb Boari Yulia Ningsih Yulian Sahri Yulistiyono, Agus Yusniar Yusuf Ronny Edward Zainol Hasan Zakaria Zakaria Zulkifli Zulkifli Zunan Setiawan