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All Journal Ekonomi Bisnis Jurnal Sosial Ekonomi Pertanian JEJAK Hunafa: Jurnal Studia Islamika Al-Ulum Holistic Journal Of Management Research Islamic Ecomonics Journal I-ECONOMICS: A Research Journal on Islamic Economics EKSYAR: Jurnal Ekonomi Syari'ah & Bisnis Islam DERIVATIF Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Naturalistic : Jurnal Kajian dan Penelitian Pendidikan dan Pembelajaran Jurnal Akuntansi dan Pajak Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Jurnal Profesi Medika: Jurnal Kedokteran dan Kesehatan IJBE (Integrated Journal of Business and Economics) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah al-Uqud : Journal of Islamic Economics Jurnal Ekonomi Islam Jurnal SOLMA Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam Jurnal Aplikasi Bisnis Dinamis : Journal of Islamic Management and Bussiness Banque Syar'i : Jurnal llmiah Perbankan Syariah JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Islaminomics: Journal of Islamic Economics, Business and Finance Gorontalo Management Research Jesya (Jurnal Ekonomi dan Ekonomi Syariah) IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam Jurnal Al-Amwal Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Syarikat : Jurnal Rumpun Ekonomi Syariah FINANSIA : Jurnal Akuntansi dan Perbankan Syariah EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) JMB : Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA) Jurnal Ilmiah Edunomika (JIE) Jurnal Riset Akuntansi Politala Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal E-Bis: Ekonomi Bisnis Review of Islamic Economics and Finance RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL At-Tauzi: Jurnal Ekonomi Islam ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING MALIA: Journal of Islamic Banking and Finance JES (Jurnal Ekonomi Syariah Jurnal Dinamika Ekonomi Syariah Jurnal Pengabdian Masyarakat Asia JIEP: Jurnal Ilmu Ekonomi dan Pembangunan Economics and Digital Business Review Community Empowerment Journal of Islamic Economics and Philanthropy Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) DEMAnD Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Ilmiah Ekonomika EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Jurnal Manajemen dan Organisasi Review (MANOR) JIHBIZ :Global Journal of Islamic Banking and Finance. Bisnis Net : Jurnal Ekonomi dan Bisnis Forum Bisnis dan Kewirausahaan Indonesian Journal of Islamic Economics and Business An-Nisbah : Jurnal Perbankan Syariah Al-Iqtishod : Jurnal Ekonomi Syariah Jurnal Ekonomi dan Perbankan Syariah Berdikari : Jurnal Ekonomi dan Statistik Indonesia Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi juremi: jurnal riset ekonomi Journal of Law, Administration, and Social Science El Mudhorib Jurnal Kajian Ekonomi dan Perbankan Syariah Journal of Islamic Economics and Social Science (JIESS) Jurnal Neraca Peradaban Jurnal Bina Bangsa Ekonomika JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Innovation Studies Share: Jurnal Ekonomi dan Keuangan Islam Mutanaqishah: Journal of Islamic Banking Jurnal Ilmu Akuntansi dan Bisnis Syariah (AKSY) At Taajir : Jurnal Ekonomi, Bisnis dan Keuangan Syariah Jihbiz: Jurnal Ekonomi, Keuangan dan Perbankan Syariah ProBisnis : Jurnal Manajemen EKSYA: Jurnal Ekonomi Syariah Journal of Management and Islamic Finance Jurnal Ekonomika dan Bisnis Islam Salam (Islamic Economics Journal) Az Zarqa': Jurnal Hukum Bisnis Islam JIEPS: Jurnal Ilmiah Ekonomi Islam dan Perbankan Syariah Fakultas Agama Islam Universitas Muhammadiyah Aceh Bussman Journal : Indonesian Journal of Business and Management Labatila: Jurnal Ilmu Ekonomi Islam Jurnal Manajemen Economic Reviews Journal Dinamika Islamic Economics and Finance Journal Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Mutanaqishah: Journal of Islamic Banking Jeksyah At-Tamwil: Journal of Islamic Economics and Finance Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Neo Journal of economy and social humanities Best Journal of Administration and Management Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam Indonesian Journal of Islamic Economics and Finance PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Likuid: Jurnal Ekonomi Industri Halal Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Jurnal Ilmiah Pendidikan dan Keislaman Jurnal Adijaya Multidisiplin Islamic Economics and Business Review (IESBIR) Kartika: Jurnal Studi Keislaman Kalianda Halok Gagas Jurnal Ekonomi Islam GLORY Jurnal Ekonomi dan Ilmu Sosial Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Jurnal Pelita Manajemen Revenue: Lentera Bisnis Manajemen Indonesian Journal of Accounting and Business Jurnal Manajemen dan Bisnis (JMB) Jurnal Enterpreneur dan Bisnis (JEBI) Istithmar: Jurnal Studi Ekonomi Syariah Equilibrium: Jurnal Ekonomi Syariah Journal of Halal Research, Policy, and Industry SAUJANA : Jurnal Perbankan Syariah dan Ekonomi Syariah Jurnal Akuntansi Syariah Jurnal Manajemen, Akuntansi dan Logistik (JUMATI) Jurnal Media Akademik (JMA) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam EKSYDA: Jurnal Studi Ekonomi Syariah Tazkiyya: Jurnal Keislaman, Kemasyarakatan dan Kebudayaan Jurnal Intelek Dan Cendikiawan Nusantara International Journal of Islamic Economics (IJIE) MAXIMAL Journal of Social Science and Multidisciplinary Analysis Jurnal Intelek Insan Cendikia Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Inflasi : Jurnal Ekonomi, Manajemen dan Perbankan Journal of Ekonomics, Finance, and Management Studies Jurnal Riset Multidisiplin Edukasi Ecoducation Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Journal of Sharia Economy and Islamic Tourism JIEP: Jurnal Ilmu Ekonomi dan Pembangunan Jurnal Bersama Ilmu Ekonomi Al-Muamalah: Jurnal Ekonomi Islam, Filantropi dan Perbankan Syariah Jurnal Actual Organization Of Economic ( Jago-e) Al-Infaq : Jurnal Ekonomi Islam Journal of Loomingulisus ja Innovatsioon KREATIF: Jurnal Pengabdian Masyarakat Nusantara ZISWAF: Jurnal Zakat dan Wakaf Journal of Management Economics and Financial Accounting JURNAL ECONETICA: Jurnal Sosial, Ekonomi Dan Bisnis Jurnal Ilmiah Ekonomika (JIE) Advances In Education Journal LA RIBA: Jurnal Perbankan Syariah DEAL: International Journal of Economics and Business Al-Amwal: Jurnal Ekonomi dan Perbankan Syariah Kajian Hukum
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Pengaruh Kepuasan Nasabah Terhadap Loyalitas Nasabah Pengguna Produk Tabungan Easy Wadiah Pada PT. Bank Syariah Indonesia Tahun 2022 Febiola, Vani; Iqbal Fasa, Muhammad; Suharto, Prof
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 3 No 1 (2023): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi - Edisi Februari 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56870/ambitek.v3i1.73

Abstract

The development of the banking world in Indonesia is very fast, dynamic and modern, both in terms of the variety of banking products as well as the quality of service and technology owned. Banking is increasingly dominating the economic and business development of a country, not only in developed countries but also in developing countries. The role of banks in the service sector has a very important role in improving service quality and satisfaction for its customers. For this reason, banking management can understand the factors that affect service quality. Islamic banks are financial institutions whose main business is to provide financing and other services in payment traffic and money circulation, whose operations are adjusted to the principles of Islamic law, namely based on the Qur'an and Hadith. , Bank Syariah Indonesia (IDX: BRIS; abbreviated BSI) is a bank in Indonesia that is engaged in Islamic banking. This bank is the result of the merger of Bank Syariah Mandiri, BNI Syariah, and BRIsyariah into one. Bank Syariah Indonesia became a sharia bank owned by HIMBARA (State-Owned Bank Association) with majority (controlling) shares held by Bank Mandiri, so it is considered a subsidiary company in the Mandiri Group.Islamic banks, especially Indonesian Islamic banks, have several superior products, one of which is sharia savings products. In sharia savings, Bank BSI has 2 types of contracts that can be chosen, namely by using wadiah and mudharabah contracts. Wadiah is an activity that includes the safekeeping of goods which is carried out between parties who want to do safekeeping and those who have the power to do safekeeping and gain trust with the aim of maintaining the safety, security, and integrity of the goods or money. Meanwhile, mudharabah is a form of cooperation agreement between the owner of the property and the manager of the property or mudharib. The owner of the property surrenders his property to another party for business. If it is profitable, the profits are divided between the owner of the property and the property manager in accordance with the agreement at the beginning of the agreement. The method used in this problem is descriptive method and associative method.. The results of this study are that there is a positive and quite strong influence between Customer Satisfaction and Customer Loyalty in the Easy Wadiah Savings product of PT. Indonesian Islamic Bank with a correlation value of (+) 0.503. This means that the higher the customer satisfaction, the higher the customer loyalty.
STUDI LITERATUR MENGENAI INTEGRASI NILAI-NILAI ETIKA BISNIS ISLAM DALAM PRAKTIK CORPORATE SOCIAL RESPONSIBILITY PADA LEMBAGA KEUANGAN SYARIAH DI ERA MODERN Fauziah Mutiara Leste; Ahmad Habibi; Muhammad Iqbal Fasa
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 10 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Oktober 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i10.1073

Abstract

The global Islamic finance industry is experiencing exponential growth that demands the integration of corporate social responsibility based on Islamic ethical values. This research aims to analyze the conceptualization of Islamic business ethics values within the maqasid al-shariah framework, evaluate CSR implementation practices, identify challenges, and analyze implications for the sustainability of Islamic financial institutions. Library research method with qualitative-descriptive analytical approach was employed through content analysis of academic literature from 2020-2025. The results indicate that Islamic Corporate Social Responsibility (ICSR) based on maqasid al-shariah has fundamental differences from conventional CSR through the integration of tawhid, justice, amanah, and ihsan principles in economic empowerment programs, Islamic financial literacy, and social welfare. Internal challenges include limited organizational capacity and complexity of sharia compliance, while external challenges encompass the absence of global standardization and diverse stakeholder expectations. The integration of Islamic ethical values provides positive implications for sustainable performance, competitive advantage, and social legitimacy of Islamic financial institutions. Strengthening human resource capacity, developing holistic measurement instruments, and standardizing ICSR are necessary to optimize contributions to sustainable development.
Analisis Strategi Promosi Terhadap Pengembangan Produk Perbankan Syariah Widyawati, Sagita; Fasa, Muhammad Iqbal; Suharto
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 1 No. 3 (2022): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.605 KB) | DOI: 10.61930/jebmak.v1i3.25

Abstract

Strategi pemasaran adalah tata cara dalam memasarkan suatu produk atau jasa yang terencana dam disusun dalam rangka mencapai tujuan perusahaan. Seiring berkembangnya berbagai lembaga-lembaga perbankan atau perusahaan, maka persaingan antar perusahaan tidak dapat dihindari lagi. Maka dari itu untuk menghadapi persaingan-persaingan tersebut sebuah perusahan memerlukan suatu proses pemahaman terhadap situasi internal perusahaan itu sendiri dan lingkungan eksternal dimana perusahaan akan bersaing. Kajian ini bertujuan untuk mengetahui bagaimana perbankan syariah menentukan strategi pemasaran produk-produknya untuk masa sekarang atau yang akan datang. Metode yang digunakan dalam penulisan ini adalah kualitatif dimana menggunakan pendekatan deskriptif. Hasil pembahasan menunjukan strategi promosi berpengaruh terhadap pengembangan produk perbankan syariah. Dengan adanya strategi promosi bagi pihak perbankan dapat memperluas target marketing perbangkan, dapat menarik nasabah sebanyak-banyaknya, meningkatkan jumlah nasabah serta membuat citra baik dimata public. Bagi nasabah dapat dijadikan sebagai nilai pedoman dalam memilih produk bank yang sesuai dengan keinginan dan kemampuannya.
Strategi Pemasaran Pada Kualitas Produk Dalam Meningkatkan Jumlah Nasabah Bank Syariah Salsabilah, Trisna Dwi; Fasa, Muhammad Iqbal; Suharto
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 1 No. 3 (2022): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.924 KB) | DOI: 10.61930/jebmak.v1i3.26

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran Bank Syariah dalam meningkatkan jumlah nasabah. Konsep yang digunakan untuk menganlisis menggunakan STP (segmentation, targeting, positioning) dan SWOT untuk melihat keadaanpada Bank Syariah. Metode penelitian ini adalah metode kualitatif dengan sumber data yaitu data sekunder, kemudian jenis penelitiannya berupa kajian kepustakaan, selanjutnya teknik pengumpulan data yang digunakan yaitu mencari literaturliteratur yang berkorelasi atau sejalan dengan inti bahasan penelitian yang berupa buku-buku dan jurnal-jurnal ilmiah, serta analisis data yang digunakan yaitu deksriptif dimana data-data yang terkumpul dideskripsikan, kemudian dianalisis dan ditarik kesimpulan dari anlisi yang dilakukan tersebut. Analisis SWOT strategi pemasaran untuk memberikan alternatif strategi untuk meningkatkan strategi pemasaran pada produk Bank Syariah. Strategi SO untuk meningkatkan harmonisasi yang sudah terjalin, melakukan kerjasama kepada lembaga pendidikan. Strategi WO untuk membuka kantor cabang atau kas, meningkatkan jumlah marketing. Strategi ST, menentukan harga yang kompetitif, strategi WT untuk meningkatkan kualitas SDM, pelayanan yang terbatas.
Analisis Implementasi Strategi Bauran Pemasaran Perbankan Syariah Dalam Perspektif Ekonomi Islam Shifa Sabilla; Iqbal fasa, Muhammad; Suharto
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 1 No. 3 (2022): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.04 KB) | DOI: 10.61930/jebmak.v1i3.29

Abstract

Pemasaran bank adalah suatu proses untuk menciptakan dan mempertukarkan produk atau jasa bank yang ditujukan untuk memenuhi kebutuhan dan keinginan nasabah dengan cara memberikan kepuasan. Bauran pemasaran merupakan kegiatan pemasaran yang dilakukan secara terpadu. setiap elemen tidak dapat berjalan sendiri-sendiri tanpa dukungan dari elemen lain. Elemen-elemen yang ada dalam bauran pemasaran adalah produk (product), Harga (Price), Lokasi (Place) dan promosi (promotion). Implementasi marketing mix sangat mempengaruhi tingkat pemasaran perbankan syariah. Strategi bauran pemasaran (marketing mix) perbankan suariah di dalamnya meliputi kebijakan produk, harga, promosi, tempat dan saluran distribusi, pelayanan pegawai, proses pelayanan, dan bentuk fisik kantor Bank Syariah itu sendiri. Penelitian ini bertujuan untuk memberikan kajian dan analisis mengenai strategi bauran pemasaran dalam persepktif ekonomi islam. Jenis penelitian ini adalah studi pustaka, data dikumpulkan dengan mengadakan studi penelaan terhadap jurnal-jurnal penelitian sebelumnya yang relevan dengan penelitian ini.
Artikel Strategi Pemasaran Bank Syariah; Upaya Meningkatkan Minat Generasi Milenial di Era Serba Digital Febriani, Indah; Fasa, Muhammad Iqbal; Suharto
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 1 No. 3 (2022): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.537 KB) | DOI: 10.61930/jebmak.v1i3.30

Abstract

Penelitian ini di latar belakangi dengan adanya Peningkatan minat generasi milenial di era serba Digital, serta pengenalan Bank Syariah di dalam era Digital. Setiap bank syariah memiliki beragam produk dan layanan syariah yang ditawarkan sesuai dengan kebutuhan masyarakat. Dalam mempromosikan produknya selalu ada kerjasama antar bank, maka dari itu perlunya strategi di dalam pemasaran masing-masing bank. Dunia digital selalu dikaitkan dengan pemasaran.
Analysis of The Influence of Sharia Financial Institutions on Economic Growth in The Top Global Islamic Economy Index (GIEI) Countries Leny Indahsari; Heni Noviarita; Muhammad Iqbal Fasa
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.4774

Abstract

The high level of Muslim growth has resulted in increased spending by Muslims on sharia goods or services. One of them is the increase in demand for sharia financial institutions in 2020/2021, which can be seen from the increase in performance, namely 17 billion or the equivalent of 246% from the previous year. The aim of this research is to determine and analyze the influence of sharia financial institutions on economic growth in 10 Global Islamic Economy Index (GIEI) countries. This research uses a descriptive quantitative research approach with spatial analysis in 2017-2022. The results of this research show that in the short and long term there is spatial dependence on economic growth in the 10 Global Islamic Index (GIEI) countries. The results of the spatial regression analysis show that the independent variables that have a significant influence are the asset value of sharia banks, the value of sukuk assets and the value of takaful assets with spatially correlated values ​​between regions. The asset value of sharia banks and sukuk has a positive effect, this is due to the implementation of the sharia system and the investment made by sharia banks and sukuk which can increase productivity and investment is dominated by sustainable development while takaful has a negative effect on economic growth, this is because most of the assets takaful is invested in the capital market and the public's literacy level regarding takaful is still low.
IMPLEMENTASI MANAJEMEN PEMASARAN SYARIAH DALAM MENJALANKAN MARKETING YANG BAIK Sari, Ike Meilinda; Fasa, Muhammad Iqbal; Suharto, Suharto
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 2 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jiemas.v3i2.55

Abstract

Marketing is part of the main activities that need to be carried out by companies, both service and goods companies in an effort to maintain the viability of their business. This is because marketing is one of the company's activities, which is directly related to consumers. Implementation of marketing management is necessary, because the more advanced a country is, many can commit fraud if it is not balanced with the existence of sharia. This study aims to reduce unwanted things in marketing in Indonesia due to lack of knowledge about the importance of good marketing management. This research uses descriptive method. The results show that the implementation of marketing management is needed because there are many things that need to be known.  
ANALISIS STRATEGI PEMASARAN YANG EFEKTIF UNTUK MENINGKATKAN MUTU PENJUALAN PADA PRODUK KOSMETIK DI ERA DIGITAL ANALYSIS OF EFFECTIVE MARKETING STRATEGIES TO IMPROVE SALES QUALITY OF COSMETIC PRODUCTS IN THE DIGITAL ERA Agustina, Renita; Fasa, Muhammad Iqbal
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 2 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jiemas.v3i2.67

Abstract

This study aims to analyze effective digital marketing strategies in improving the quality of cosmetic product sales in the digital era. With the rapid development of technology, digital marketing has become an important instrument for cosmetic companies to reach consumers more widely without geographical limitations. This study uses a qualitative approach with a descriptive type to examine the implementation of various digital strategies such as social media, influencer marketing, interactive content, and email marketing in an effort to increase sales. The results of the study show that the right digital marketing strategy can significantly increase brand awareness, competitiveness, and the quality of cosmetic product sales. Digitalization of marketing also helps companies build stronger relationships with consumers through more personal and targeted interactions.
ANALISIS PENTINGNYA MENINGKATKAN STRATEGI PEMASARAN SYARIAH DI ERA DIGITAL ANALYSIS OF THE IMPORTANCE OF IMPROVING SYARIAH MARKETING STRATEGIES IN THE DIGITAL ERA Wati, Dwi Indar; Fasa, Muhammad Iqbal
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 2 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jiemas.v3i2.68

Abstract

This study discusses the importance of improving sharia marketing strategies in the digital era, where sharia companies are faced with the challenge of adapting to increasingly complex changes in consumer behavior due to advances in information and communication technology. The purpose of this study is expected to contribute to the development of more effective marketing strategies for sharia companies and provide a better understanding of sharia consumer behavior in the digital era. The method used is a descriptive qualitative method with secondary data collection to analyze important elements in sharia marketing strategies, including products, prices, places, and promotions. It is emphasized that honesty, fairness, and openness in transactions are the main principles, based on the concept of Islamic trade or commercial agreements according to sharia. Various digital marketing strategies, such as online advertising, email marketing, and social media platforms, are identified as effective tools for communicating with consumers and promoting products. In addition, the importance of conducting employee training and using online advertising in accordance with Islamic principles. In conclusion, sharia companies need to develop effective digital marketing strategies to maximize opportunities in the digital era while adhering to Islamic values, as well as complying with Islamic ethical principles in business, including transparency, legal compliance, and social responsibility.
Co-Authors A. Khumaidi Ja’far A. Khumedi Ja'far A. Kumedi Ja’far Abdul Qodir Zaelani Abdullah Umar Abeng Suhendra Adi Nurman Saputra Adib Fachri Adinda Cahya Maharani Adinda Thaliya Adinda, Reychel Celara Aditya Lingga Margama Afida Rahmawati Afifah, Amatulloh Nur Afriyan Arya Saputra Aftina Halwa Hayatika Agnes Kurnia Agus Kurniawan AGUSTINA MELIA NURBAITI Agustina, Nanda Agustina, Renita ahmad habibi Ahmad Habibi Ahmad Habibi Ahmad Hazas Syarif Ahmad Syauki Ahmad Syauki Ahmad Zuhri Edo Ajeng Febri Setyarini Akhmad Affandi Mahfudz Akhmad Affandi Mahfudz Al Hashfi, Rizqi Umar Aldri Frinaldi Alfin Aziz Alfina Shafira Alifandi, Tomi Alinni May Indry Saputri Aliyah Permata Mulana Putri Alma Tita Assyfa Alpajar Ramadhan Amanda Natasya Amanda Taskia Rahmah Amanda Veronica Amatulloh Nur Afifah Amelia Amelia Amini, Anisa Ana Latifatuz Zahro Ana Latipah Ananda, Annisa Septri Andi Hanifah Nurhikmah Andini Cahya Putri Andini Septiani Angga Maulana Anggista Marbella Anggreini, Nava Anggun Okta Fitri Anggun Okta Fitri Anggun Okta Fitri Angraeni, Erike Ani Laelasari Anisa Amini Anisa Meilita Anita Tri Milza Anjelia Ariesta Wibowo Annisa Alhadi Annisa Nur Ramadhani Annisa Nur Safitri Annisa Nur Safitri Annisa Putri Maharani Any Eliza Arda Jiter Nurda Ardhi Barkah Apandi Ari Wibowo Arifa Kurniawan Arini Maharani Aryanti, Wanda Eflinda As'ad Fuadi Asriani Asriani, Asriani Athira Ajrina Gustya Audara Laili Aufa Rabbani Ayu Gusmawanti Ayu Rizki Ayu, Zaula Putri Ayunita Kurnia Ambali Azzahra, Amelia Azzahra, Fathia Afra Annisa Badawi, Badawi Bagas Dwi Arifin Bagas Oges Bryan Pratama Bagus Galih Satriyo Bayu Luthfi Alfarisi Bintang Kartika Budimansyah Budimansyah Bunga Nitami Cahya Komala Dewi Cania Anggita Putri Choirunisa Salsabila Cindi Novita Sari Cindi Cindi Safitri Citra Maharani David Novaldi Dea Riyanti Paramitha Dedi Junaedi Deha, Damai Dela Lorenza Dela Novita Sari Della Safira Della Safira Deri Norita Desi Ratnasari Desta Asmara Hadi Devi Devi, Devi Devi Restiana Devi Restiana Devitasari Devitasari Dewi Fitriana dewi nur rahmawati Dewi Puspita Apsari Dewi Risyantika Dewi Utari Dhaffi Rizwan Azhari Dhidhin Noer Ady Rahmanto Diana Ambarwati Diana Ambarwati Diana Puspita Sari Diana Puspita Sari dianhidayatii03 Diky Rahmansyah Dimas Galih Saputra Dimas Kurniawan Dinar Fithriya Hanjadi Dinar Fithriya hanjani Dini Anggraini Dini Intan Veronica Dwi Kurniasari Dwi Lestari Dwi Melati, Jean Vania Dwi Mutiara Sari Dwi Nurhayati Dwi Putri Octavianni Dyah Rosmala Efriyanti, Novia Ega Belahag Yusuf Eky Maona Lia Elfa Duwina Elva Dira Shabiha Elva Zubkhair Elvira Damayanti Elvri Ranjani Elvri Ranjani Erike Angraeni Erma Kusumawati Erma Kusumawati ernawati, dewi fitriana Erniza Apnianingsih Erniza Ersi Sisdianto Esmeralda, Kristina Estiana, Isni Nuriyah Evi Ekawati Fadilla, Mutia Faisal, Ignal Fani Aristianti Farah Salsabilla Farhah Lailatul Mustaghfiroh Fauziah Mutiara Leste Fauzul Hanif Noor Athief Febiola, Vani Febrian Maulana Putra Febrian Maulana Putra, Febrian Maulana Felia Maghfira Femei Purnamasari, Femei Feni Nurul Hidayah Feri Ardiansyah Fika Oktariana Saputri Firqotus Sa'idah Fitri Afifah Fitri Sucia Wati Fitriyani, Putri Ghina Mayta Ashillia Ghina Ulfah Saefurrohman Gita Olivia Gita Putri Oktaviani Gusthia Wahyuni Gusthia Wahyuni Gustika Nurmalia Gustin Rianita Hadri Kusuma Hana Mentari Aprilia Hanafi, Syafiq Mahmadah Handayani, Tia Sari Hanif Hanif Hanif Hanif . Hanjani, Dinar Fithriya Hayati, Leni Riski Hendri, Loni Heni Noviarita Heni Verawati Hidayat, Ahmad Wahyu Hidayati, Dian Ibnu Ghufron Jadzuli Ikhwan Udin Ilham rizoni Imelda, Eza Indah Febriani, Indah Indah Harum Rezeki Indahsari, Leny Indra Al Fitara Intan Kesuma Ratu Iqbal Iqbal Iqbal, Muhammad Irinne Sukardi Is Susanto Is Susanto Ismalia, Silfa Itsla Yunisva Aviva Iva Faizah Iviola Sabila Avandi Jeby Fahira Jeby Fahira Jeni Fitriyanti Jezica Natazza Jezica Natazza Jhody Wiraputra jihan Silvi Tria Perdana Jiter, Arda Jovita Ika Julaika Juwita Nur Safitri Khairunnisa, Riska Khoirul Rijal Khotimah, Dwi Khusnul Khumaidi Ja'far Khumaidi Ja’far Kirana, Marshella Sukma Komaria, Desi Kuryani Saputra Laelasari, Ani Laila Azhari Lailatul Ananta Febriyanti Lathifah Rahma Sakhi Ledi antoni Lella Anita Leni Riski Hayati Leny Indahsari Leny Indahsari Lia Hanisa Rahmawati Lita Monalysa Lita Monalysa Lovina Meyresta Lovina Meyresta Wijaya M Arsyil Azhim Arsyil M. Arip Marta Dewa M. fikrul Umam M. Fikrul Umam Al Jupri Madnasir Madnasir Maharani, Arini Mardhiyah Hayati Mariska, Yeni Mariyam Ulfa Marshella Sukma Kirana Mar’atun Tursinah Maulida, Reska Mela Anggraini Melani Pratiwi Dipoyanti Melati, Jean Vania Dwi Melga Sari, Diny Melinia Melisa Ariani Putri Melisa Trinanda Faisal Meri Febri Sha Fitri Merlyn Anggraini Miftahudin, Aris Miftahudin Miranda, Julia Moh. Mukri Moh. Mukri Mohammad Nur Rianto Al Arif Mohd Syahril Ahmad Razimi Mona Falla Manza Muhamad Hasan Mafruh Muhammad Angka Widjaya Muhammad Iksan Purnomo Muhammad Ilham Syarif Muhammad Kurniawan Muhammad Priyoso Choirawan Muhammad Reza Saputra Muhammad Rizal Arsyad Muhammad Wira Ganda Munawaroh Muthiatu Thoyibah Mutia Fadilla Mutia Ramadhani Mutiara Meiyana Mutiara Puspa Garini Nabila Arifa Aprilia Putri David Nabilah Syafithri Nadhea Jelita Pertiwi Nadia Damayanti nadia emlya Nadila, Nadila Nadilah, Siti Nahdatul Karimah Naina Zulfa Nurhadi Nasruddin Nasruddin Nasruddin Nasruddin Ningsih, Fitri Ayu Nisa Alfira Nisa Arista Nofrianto Nofrianto Nora Helda Sari Norita, Deri Normasyhuri, Khavid Northa Idaman Northa Idaman Northa Idaman Novita Ayu Ningtyas Novita Sari Novyta sari susiana effendi Nur Alhidayah Nur Aulia, Risa Nur Hasanah Dewi Nur Laili Nur Samsiyah, Nur Nurhayati Nurhayati Nurhikmah, Andi Hanifah Nurlaili Nurman Ferdiana Nurmawati, Elly Nurul Hidayah Nurwijayanti Ogi Marsenal Ipando Okta Dwi Puspita Okta Sari Okta Supriyaningsih Okta, Okta Dwi Puspita Palupi Pratiwi Palupi, Rosela Pradita Putri, Berliana Pranika, Ranita Pransiska Dewi Prayoga, Rangga Rachmad Prof Suharto prof. Suharto - Puji Try Rahayu Wulandari Purwanti, Epi Puteri Mutiara Dita Putra, Riyan Putri Ayu Lestari Putri Ayu Lestari Putri Fitriyani Putri Imaniar Putri Salma putri yuanti Putri, Asri Oktama Putri, Azizah Aprilia Putri, Febby Mutiara Putri, Galuh Nadiya Putri, Hamisah Ramadhania Putri, Mistika Dina Putri, Mutiara Eka Putri, Revita Pratama Putu Eka Arimbawa Rafli Faisal Firdaus Rahmadewi, Riska rahmah, naila aulia Rahman, Nabilli Randy Riananda Rantika Septiana Sari Redi Anggara Rena Kusuma Ayu Rendi Dwi Prabowo Rendi Feprian Saputra Reni Alsakinah Reska Maulida Resta Nur Handayani Restiana, Devi Restu Wulan Daru Restu Wulan Daru Ria, Desma Rianita, Gustin Ricki Febrian Syah Rida Kartika Ridwan Muchromi Ridwansyah Ridwansyah Ridwansyah Ridwansyah Rifki Karta Surya Rijal, Khoirul Riki Saputra Riko Mahesa Pratama Rinaldo, Rico Rolan Rindy Valentini Rio Kartika Supriyatna Risa Nur Aulia Riska Puspita Dewi Riska Puspita Dewi Riski Kurniawan Risma Wati Risna Wati Rista, Nur Rizka Batara Siregar Rizki Kurniawan Rizki Maulana Andriansyah Rizki Puspa Yanti Rizki Tri Sulam Rizki Tri Sulam Rizky Arnando Pratama Rizkya Yunita Anggraini Rohmatil 'Izza, Lya Naiyatur Ronaldo, Reza Rosalia Wilda Cahyani Ruslan Abdul Ghofur Sabila, Tamam Safira, Della Salman Al Farisi Salsa Fika Ananda Salsa Nabila Salsa Nabila Salsabila Rafi’Syaiim Salsabila, Amalia Salsabilah, Trisna Dwi Salsabilla Izzati Salsabilla, Farah Salwanisa, Nabila Sam’udin, Sam’udin Sandi Irawan Sandy Septiano Winas Sapta Arief Danu Atmaji Saputri, Nelsa Ummi Saputri, Silvani Sari, Dela Novita Sari, Dwi Mutiara Sari, Erni Puspita Sari, Ike Meilinda Sari, Putri Wulan SARI, YESSI AVITA sarii, norahelda Sartika trirahmadhini Saskia Putri Satriya Ramayuda Sefiza Syahrani Sefiza Syahrani Sela Lestari Selvi Novita Sari Selvia, Riska sentia Risnawati septia, elia Sherly Puspa Dewi Shifa Sabilla Sholeah, Diah Aska Silvani Saputri Sinta Dewi Sintia, Linda Siska Lusia Putri Siti Amelia Siti Arifah Siti Asyira Anandya Siti Khodijah Siti Khodijah Siti Khodijah SITI NADILAH Siti Susanti Siti Susanti, Siti Soeharto Soeharto Soeharto Soeharto Sonia Mariska S Sopiyanti, Vina Sri Nurhayati Sri Winarsih Suci Hartini Suharto SUHARTO Suharto Suharto suharto Suharto suharto Suharto Suharto Suharto Suharto Suharto, Prof Supaijo Supaijo, Supaijo Susanti , Yeni Susanto, Is Susila Andriyati Sutajri Sutajri Sutajri Suyoto Arief Syafithri, Nabilah Syahrani, Sefiza Syam Fitri Nur Cahyani Syam Fitri Nur Cahyani Syamsul Hilal Syamsul Hilal Syania Alifia Nurlita Syara Dwi Afiana Thoyibah, Muthiatu Tiara Adelia Putri Titi Herawati Tomi Alifandi Tria Anggraini Tsabitah Nada Amirah Tulus Suryanto Tursinah, Mar’atun Ujang Hanief Musthofa Ulfa Nurhasanah Umi Latifa Umi Puspita Sari Vani Febiola Veriadi Veriadi Vika Ayunda Vina Fithriana Wibisono Viona Ramaditta Vioneta Nabela Riananda Vio Vitriani, Nur wahyuni wahyuni Wahyuni, Ika Meliyana Wartana Putra, I Gusti Ngurah Agung Windra Wati, Dwi Indar Wawan Mulyawan Widia Rahmadani Widjaya, Muhammad Angka Widyawati, Sagita Wika Kalista Wika Kalista Wiwit Putri Utami Wulan Anggreini Wulan Ramadani Trisnaudy Wulandari, Puji Try Rahayu Yanti, Rizki Puspa Yayan Firmansah Yessi Avita Sari Yudhistira Ardana, Yudhistira Yuli Yana Fitri Yulia Andriani Yulia Andriani, Yulia Yulistia Devi Yuniar, Halmaita Selvy Yuniarti, Rosearistavia Yunita Rahayu yuyun oktarina Zahra Salsabila Fani Zahra, Dwi Noviatul Zakia Al Idrus Zathu Restie Utamie zubkhair, elva