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Usep Suhud
Universitas Negeri Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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Analisis Faktor-faktor yang Mempengaruhi Customer Trust dan Repurchase Intention Pada Aplikasi Quick Commerce Panca Ardhio Saputra; Usep Suhud; Diena Noviarini
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

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Abstract

This study analyzes the influence of e-service quality, product quality, and brand image on customer trust and repurchase intention among users of the ASTRO quick commerce application. The rapid development of quick commerce has increased competition, making customer trust a key factor in encouraging repeat purchases. This research uses a quantitative approach with a survey method conducted through online questionnaires distributed via Google Forms. The sample consists of 240 respondents aged at least 17 years, domiciled in DKI Jakarta, and having made at least one purchase using the ASTRO application. The data collected are primary data and were analyzed using SPSS version 29 and AMOS version 23 with Structural Equation Modeling. The results show that e-service quality, product quality, and brand image have a positive and significant effect on customer trust. These variables also have a positive and significant influence on repurchase intention. Additionally, customer trust is proven to have a positive and significant effect on repurchase intention, highlighting its important role in driving repeat purchase behavior in quick commerce services. This study provides managerial implications for improving service quality, product quality, and brand image to strengthen customer trust and repurchase intention.   Keywords: Brand Image; Customer Trust; E-service Quality; Product Quality; Repurchase Intention   Abstrak Penelitian ini menganalisis pengaruh e-service quality, product quality, dan brand image terhadap customer trust dan repurchase intention pada pengguna aplikasi quick commerce ASTRO. Perkembangan layanan quick commerce yang semakin pesat mendorong persaingan yang ketat antar platform, sehingga customer trust menjadi faktor penting dalam mendorong repurchase intention. Tujuan penelitian ini adalah untuk mengetahui sejauh mana e-service quality, product quality, dan brand image memengaruhi customer trust serta repurchase intention. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner daring menggunakan Google Form. Sampel penelitian terdiri atas 240 responden yang berusia minimal 17 tahun, berdomisili di DKI Jakarta, dan pernah melakukan setidaknya satu kali pembelian melalui aplikasi ASTRO. Data yang digunakan merupakan data primer yang dianalisis menggunakan SPSS versi 29 dan AMOS versi 23 dengan metode Structural Equation Modeling. Hasil penelitian menunjukkan bahwa e-service quality, product quality, dan brand image berpengaruh positif dan signifikan terhadap customer trust. Selain itu, ketiga variabel tersebut juga berpengaruh positif dan signifikan terhadap repurchase intention. Penelitian ini memberikan implikasi manajerial bagi perusahaan dalam meningkatkan e-service quality, product quality, dan brand image guna memperkuat customer trust serta repurchase intention.   Kata kunci: Brand Image; Customer Trust; E-service Quality; Product Quality; Repurchase Intention
Sustainable Herbal Hair Tonic for Middle-Aged Health and Wellness Ridho Iswandi; Usep Suhud
Economic, Management, Business and Accountancy International Journal Vol. 2 No. 1 (2025): Economic, Management, Business and Accountancy International Journal
Publisher : MJK PUBLISHER

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In order to address hair health issues associated with aging and hormonal decline, this study investigates the creation of a natural hair tonic for individuals between the ages of 40 and 60. The purpose of the study is to evaluate how well herbal compounds, such as ginseng, aloe vera, and rosemary, can promote hair growth, strengthen the scalp, and improve general health. The study determines how these key ingredients support blood circulation, follicle nourishment, and DHT hormone regulation through a qualitative examination of scholarly literature and case studies. The results show that a natural hair tonic improves psychological well-being by boosting confidence and self-image in addition to reducing hair loss and strengthening hair structure. Additionally, by providing a safe and environmentally friendly substitute for items based on chemicals, this innovation advances Sustainable Development Goal (SDG) 3. According to the study's findings, using herbal formulations in the manufacturing of hair tonics has advantages for the environment and human health, making it a smart move for middle-aged people' overall wellbeing.
The Role of Tumbler Products In Supporting Sustainable Consumption and Production in Generation Z Dinda Suchi Wulandari; Usep Suhud
Economic, Management, Business and Accountancy International Journal Vol. 2 No. 1 (2025): Economic, Management, Business and Accountancy International Journal
Publisher : MJK PUBLISHER

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Abstract

The purpose of this study is to investigate how using tumblers might promote sustainable production and consumption, especially among Generation Z. By examining pertinent studies on green marketing, the Theory of Planned Behaviour, and sustainable consumption, the study takes a conceptual approach. According to the research, tumblers have changed from being basic drinking vessels to representing young people's ecologically sensitive way of life. Purchase intention and tumbler uptake are greatly impacted by a few important influencing variables, including as accessibility, social influence, favorable environmental views, and green marketing strategies. Using tumblers not only helps reduce plastic waste but also supports Sustainable Development Goal (SDG) 12 by reinforcing youth's social identity as change agents. According to the study's findings, tumblers are a major factor in changing consumer habits and are a long-term solution to reduce dependency on single-use plastics.
The Implementation of Green Business in Coffee Shops to Support SDG 12 Alvin Ferdiansyah; Usep Suhud
Economic, Management, Business and Accountancy International Journal Vol. 2 No. 1 (2025): Economic, Management, Business and Accountancy International Journal
Publisher : MJK PUBLISHER

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Abstract

The increasing environmental impact caused by the coffee shop industry has raised the urgency for adopting sustainable business practices. This study aims to examine the implementation of green business practices in coffee shops as a strategy to support Sustainable Development Goal 12 (Responsible Consumption and Production). Using a qualitative-descriptive method based on secondary data analysis and literature review, this paper explores various sustainability initiatives including waste reduction, sustainable sourcing, energy and water efficiency, and consumer education. The findings reveal that adopting green business strategies not only helps reduce environmental footprints but also enhances customer loyalty, brand competitiveness, and operational efficiency. However, challenges such as high initial investment costs, limited sustainable supply chains, and low consumer awareness remain significant obstacles. To overcome these challenges, the study suggests strategic collaborations with communities and governments, offering incentives to eco-conscious customers, and utilizing digital technologies to optimize sustainability efforts. This study contributes to enriching insights into how coffee shops can create added value while achieving environmental, economic, and social benefits simultaneously.
Co-Authors Abdullah, Muhamad Al Faruq Abimanyu Pratama Arifianto Ade Putri Dwiandini Ade Rizki Shabiha Adinda Puspita Sari Adnan Kasofi Adristy Yumi Andini Ady Kurnia Adzkia, Syifa Afif Khairi Afnan, Hanani Agnes Niela Agung Dharmawan Buchdadi Agung Kresnamurti Rivai Prabumenang Agung Wahyu Handaru Agus Wibowo Agus Wibowo Ahmad Fahmi Ahmad Jidan Abrar Ahmad Nurkhin Ahmadi, Alyssa Putri Aidha Savitri Al Fajri, Faiz Aldrian Alex Juan Daniel Alfiansyah Ali Afief Kurniadi Aliffiya Nur Oktafianie Sanusi Alifya Yuniar Alsa Yuda Putri Alvin Ferdiansyah Alzagladi, Dinda Afifah Amalia Putri Maharani Amalya, Riza Amin Tatik Uswatun Khasanah Anak Agung Alvian Prasetya Putera Anastasia Anggi Fernanda Andena Noviyati Nabila Andi M Sadat Andi Muhammad Sadat Andria, Heny Andrie Yuswanto Andriyas Elfandi Anggraeni, Heni Ani Rahmawati Anisa Maharani Anisah Fardila Anita Annisa Lutfia Apriana, Anjas Aprilia Wahyu Budiarti Ardaninggar, Sasmita Sari Ari Warroka Arifianto, Abimanyu Pratama Arifin Wibowo, Arifin Arini Tazkia Putri Indana Armiyati Putri , Vernanda Arvinta Monoarfa, Terrylina Astuti, Widia Puji ATI SUMIATI, ATI Atmojo, Rizky Tri Aulia Nurizky, Sherly Aulia, Indah Putri Ayu Qirana Ayu Siti Ayu Fauziah Bagas Fiqri Kamil Bagas Mufhtie Bagas Mufhtie Haifa Bagaskara, Bima Bara Berutu, Meta Berlinda Christi, Yosephine Berutu, Meta Berutu, Meta Bara Bismoaziiz Bryant Hans Channing Panjaitan Cantika Firyal Thifally Cattleya Dewi Puter Cedaryana, Cedaryana Chantika, Alya Chika Dwy Citra Chikita Putri Prameswari Choirul Anwar Cholifah, Fismayatni Christian Wiradendi Wolor Cikal Akbar Prabowo Dafara Nur TsaniFitria Daru Putri Kusumaningtyas Dedi Perwana Dedi Purnawa Deva Devita Devita Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dewi Gathmyr Dewi Linda Sari Dewi Susita Diana Diana Diena Noviarini Dinanti, Altisya Putri Dinda Suchi Wulandari Diyah Wulandari Doni Triono Edith Windy Zulfida Ekajaya, Tresno Eko Tama Putra Saratian Elena Puspita Candra Elistia Erriska Rahma Putri Estu Handayani Fadhilah, Jihan Fajar Andika Prabowo Fakhrunnisa Fakhrunnisa Fanny Anastasiah Farastia Salsabilah Farelluddien, Muhammad Fariha Kamalia, Naila Fathin Aliaa Hamdi Faunillah Oktavia Fauzy Rahman Kosasih Fauzy Rahman Kosasih Febrisi Dwita Feinnudin, A Agung Firdausa, Faza Ruziqyani Fitri Handayani Freddy Pungky Putra Fuadiyah, Alda Ghina Ardhillah Gita Safitri Hadi Nugroho Halimah, Winda HAMIDAH Hamidah . Hamidah Hamidah Hamidah, Hamidah Hana Nuraini Hana Zyadzya Hanifah Ananda Putri Hanipah Hanna Christina Hanny, Rissa Harahap, Fajri Harahap, Irwan Leo Putra Haryati, Dinda Hasti Oktafiani Haykal, Azzahrah Putri Henry Eryanto Herlisa Febriyanti Herlitah Herlitah, Herlitah Hermawan, Teguh Herstanti, Ghassani Hidayah, Nanda Sari Hilmiyah, Syarifah Hoo, Wong Chee Husein Tuasikal Husen Hutagalung I Ketut R. Sudiarditha Ika Febrilia Ika Kartika Indra Pahala Ismi Ihsanniyah Jannati Adeni Yuha Ja’farush Shiddiiq Julian Erlangga Juliana, Sartika Karindra, Dennis Trama Kasofi, Adnan Kasra Jaru Munara Kemal H Simanjuntak Khairunnisa, R.A Aliyah Khosyatillah Musfikhuna Kisko Bintang Mahesa Kosasih, Fauzy Rahman Krisna Mukti, Reynaldi Bagas Krissanya, Nofriska Kuntadi Adi Setyawan Kurniaty Kurniawan, Ilhan Kurniawan, Ramdhan Kusdickayati, Aliya Desy Lambok, Michael Lamhot Keegan P Lili Adi Wibowo M. Alimardi Hubeis Mahar Rangga Prasetyo Soekarso Maharani Putri Mahasta Patricia Divyna Mahesa Nala Dwiputra Malya Nadhira Azra Maniur Pane Manullang, Elia Berliana Marleene Ratu Fiorentina Marlina Wijayanti, Ranni Marsellina Giofani, Seyva Martha Maharany Maulana Amirul Adha Maulana, Ananda Riza Maulida Rahma Nabila Maulidyah Ahza Mawaddah, Difa Anna Mayar Soeryo Prayogo Meira Handayani Melianti Saruksuk Meta Bara Berutu Mohamad Rizan Mohammad Pribadi Angga Putra MONICA DEWI Monica Grace Purba Monoarfa, Terrylina Arvinta Mualim, Adam Muhamad Arief Erdavit Muhamad Rafli Putra Santosa Muhamad Suharjo Muhammad Akmal Hatami Muhammad Albi Muhammad Arifin Ridwan Muhammad Fawaiq Muhammad Fawaiq, Muhammad muhammad junaid kamaruddin Muhammad Luthfi Akbar Muhammad Raihan Al Abror Murdianningsih, Asri Rahayu Murdiono, Jatmiko Mustofah, Nofi Dewi Muthia Nabila Andre Nabila, Rifqah Nabilla Ramadhani Nadia Rizkiana Namira Putri Rinjani Nazar Muhammad Fadlullah Ni Ketut Kahar Tunjung Santi Dewi Nina Tarja Halonen Nofriska Krissanya Nofriska Krissanya Nopridawati Novitasari, Syadela Nur Faizi Nur Kholifah Nur Wahyu , Arumdani Nurjana Fitri Romadhon Nurranto, Heri Nursyirwan , Vivi Iswanti Nurul Azizeh Nurul Izzah Az Zahra Ichtiar Octavia Basuki Putra Octaviana, Samsinar Oktavian, Sandy Osly Usman Paddy, Paddy Pamungkas, Ilham Dwi Panca Ardhio Saputra Prasetya, Argo Wiranata Pratiwi Wulandari Probosini, Dewi Amalia Puana Putri Maharani Purnamasari, Laelah Purwana E.S., Dedi Puspo Dewi Dirgantari Puter, Cattleya Dewi Puteri, Amanda Safira Putra, Octavia Basuki Putri, Ajeng Hartanti Putri, Dinda Triana Putri, Intania Mareta Qudratov, Inomjon Rababah, Mahmoud Ali Rachmat Prasetya, Febriansyah Rahma Khoirunnisa Rahmanita, Patricia Putri Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Ramdhan Kurniawan Ramdhan Kurniawan Rani Wulandari Ratna Asih Asih Raza Wardani Rd. Tuty Sariwulan Reni Sukistianingsih Ridha Alfia Zachra Ridho Iswandi Ridho Rafqi Ilhamalimy Rifdah, Salsabila Rifqi Raihandhika Riska Denia Risma Callista A Rivaldi Ikhsan Riyadi, Salsabila Annisa Rizki Fajar, Mohammad Rizky Fazri Dlis Robiudin, Fachreza Ahmad Rochyati Rochyati Roni Faslah ROSMALINA ROSMALINA, ROSMALINA Rosmauli, Dede Sadat, Andi Muhammad Sadjadah, Aisyah Nur Safariningsih, Ratna Tri Hari Safira Citra Fatina Safitri Eka Lestari Safitri, Dewi Nur Indah Salsabila Putri Ramadhanti Salsabila Rechan Diny Salwa Salsabila, Julia Samsinar Octaviana Santosa, Muhamad Rafli Putra Saparuddin Saparuddin Mukhtar Saptono, Ari Sari, Dewi Agustin Pratama Sari, Widya Mutiara Savitri, Aidha Scorita, Kurnia Budhy Septiamah, Sindyh Septikache, Dian Setiyawarso, Dwi Setyo Ferry Wibowo Setyowati, Indah Amelia Putri Shafira Nuraini Shalma, Alissa Shandy Aditya Shandy Aditya Shandy Aditya, Shandy Sheila Maryam Bajunaid Shela Nalita Shelylla Aprilydia Putri Shofiyah Azizah Ali Shofiyah Nurul Idzni Sholikhah, Sholikhah Siahaan, Ricky Humisar SIHOTANG, DONI SUGIANTO Sindi Noviyati Sintya, Lisna Siti Nikmaturofiqoh siti nurjannah Siti Salsabila Sofia Hartati Sri Indah Nikensari Sri Zulaihati Steven Steven Suherdi Suherdi, Suherdi Sulyati, Alisa Tirta Dwi Suprihatin, Erni Syafira Ahsanti Syam, Adinda Ravianty Terrylina Arvinta Monoarfa Terrylina Arvinta Monoarfa Tezar Putra Nugraha Tia Novitasari Tresno Eka Jaya Triono, Doni Ulandari, Ayu Umi Widyastuti Umi Widyastuti Unggul Purwohedi Untung La Paudi Valentika, Nina Viky Effendi Vira Kurniasih Vydiamanta, Vanya Waheeda, Umi Warda, Hana Ainunnissa Wastuti, Wahyu Wati Anggraini Wawan Rudi Berlianto Widiastuti, Umi Widya Parimita, Widya Widya Pramesti Wilson, Joseph Winarta, Dinda Ayuningtyas Wulan Oktila Sarin Yanto, Wahyu Budi Yeni Sedyoningsih Yulia Fitriani, Yulia Zahra Fahriza Zakiah, Rizka Zakiya, Hani Fildzah Zalma, Sucika Putri Zulfida, Edith Windy Zulmi Ramdani