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Perubahan Digital dalam Pencitraan Bangsa selama Krisis: Tinjauan Sistematis atas Strategi Komunikasi Ukraina dalam Perang Rusia-Ukraina Reztrianti, Diajeng; Usep Suhud; Mohamad Rizan
JISOSEPOL: Jurnal Ilmu Sosial Ekonomi dan Politik Vol. 3 No. 2 (2025): JISOSEPOL : Jurnal Ilmu Sosial Ekonomi dan Politik, Edisi Juli-Desember 2025
Publisher : Samudra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61787/xafz3h03

Abstract

Since February 2022, the Russia-Ukraine war has intensified the urgency of nation branding, positioning digital marketing communication as a crucial tool for building and maintaining national brand equity. This study aims to systematically map strategies, key variables, and the outcomes achieved through digital marketing communication in Ukraine’s nation branding during wartime. Employing a PRISMA-based systematic literature review (SLR) of 42 Scopus-indexed articles published between 2022 and 2025, the study finds that the orchestration of digital communication via social media, online campaigns, and multichannel diplomacy is essential in constructing narratives of solidarity, public trust, and Ukraine’s global reputation. The main findings reveal strong collaboration among the state, local governments, diaspora, and global actors who leverage various platforms such as Twitter/X, TikTok, websites, crowdfunding, memes, and cloud services to disseminate national narratives, foster audience engagement, and manage public opinion in real time. The study further highlights a shift in nation branding strategies from conventional diplomacy to a digital-first approach, where success is driven by message consistency, technological adaptation, and multi-actor collaboration. This research contributes a conceptual framework for digital nation branding and offers practical recommendations for governments and digital communication practitioners seeking to build national image in times of conflict.
Digital transformation in volcano tourism:: A systematic review of marketing, engagement, risk, and sustainability Mohammad Wartaka; Usep Suhud; Sumardjono Sumardjono; Dede Suparman; Dadi Muhamad Hasan Basri
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 2 (2026): August 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i2.529

Abstract

Digital transformation increasingly shapes how tourism destinations are promoted, experienced, interpreted, and managed, yet evidence in volcano tourism remains fragmented across marketing, visitor engagement, safety, and sustainability research. This systematic literature review examined Scopus-indexed journal articles published within the 2015–2025 review period. Following PRISMA 2020, 80 records were identified and 14 studies met the final eligibility criteria. Descriptive bibliometric profiling and thematic synthesis showed that eligible publications emerged from 2020 onward and remained geographically concentrated. Three principal domains were identified: digital destination marketing and branding; technology-enabled visitor experience and interpretation; and digital safety, resilience, and visitor management. Across these domains, digital strategies contribute through four pathways: promotion and branding, interpretation and experience, safety and resilience, and responsible or sustainable tourism. The synthesis further identifies an attractiveness–risk duality, positions visitor–destination engagement as an integrative conceptual bridge, and highlights the hybrid digital–physical information environment as an important boundary condition. Sustainability emerges as a cross-cutting but insufficiently measured outcome. An integrative framework is proposed linking digital capabilities, functional domains, visitor–destination engagement, and responsible and sustainable volcano tourism. Future research should integrate the complete visitor journey, evaluate technology effectiveness, operationalize sustainability outcomes, and expand cross-destination comparisons.
Peran Strategi Pemasaran Digital Beauty Commerce terhadap Customer Satisfaction dan Repurchase Intention Jaehan Fairuz Zahran; Usep Suhud; Ryna Parlyna
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/aes3b781

Abstract

This study aims to analyze the influence of Customer Engagement, Product Diversity, and Loyalty Program on Customer Satisfaction and their implications for Repurchase Intention among SOCO App by Sociolla users. This study employs a quantitative approach involving 250 respondents selected through purposive sampling. Data were collected through online questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS. The results indicate that Customer Engagement has a positive and significant effect on both Customer Satisfaction and Repurchase Intention. Product Diversity also has a positive and significant effect on Customer Satisfaction but does not significantly affect Repurchase Intention. Meanwhile, Loyalty Program and Customer Satisfaction are not proven to have significant effects on Repurchase Intention. These findings suggest that customer engagement is the most dominant factor in shaping satisfaction and repurchase intention, while product diversity plays a greater role in enhancing satisfaction without directly driving repurchase behavior. The loyalty program offered has not been effective as a determinant of satisfaction or repurchase intention in the beauty commerce context. This study contributes to beauty commerce platform managers in designing digital marketing strategies oriented toward customer engagement and product diversification.  
Telaah Product Quality, Brand Image, dan Brand Trust dalam Membentuk Customer Satisfaction dan Brand Switching Konsumen BBM Non-Subsidi dari Pertamina ke SPBU Swasta di DKI Jakarta Dzaid Harris Putra Fahyat; Usep Suhud; Daru Putri Kusumaningtyas
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5ft47039

Abstract

This study aims to analyze the influence of product quality, brand image, and brand trust on customer satisfaction and brand switching among non-subsidized fuel consumers switching from Pertamina to private gas stations in DKI Jakarta. The research employs a quantitative associative-causal design with a cross-sectional time horizon. Data were collected through questionnaires distributed to 210 respondents selected via purposive sampling, comprising consumers residing in DKI Jakarta, aged at least 17 years, owning a private motor vehicle, and having used non-subsidized fuel from both Pertamina and private gas stations. Data were analyzed using covariance-based Structural Equation Modeling (SEM) with AMOS, preceded by validity and reliability tests using SPSS. The results show that product quality, brand image, and brand trust have no significant direct effect on brand switching, and that product quality and brand image likewise have no significant effect on customer satisfaction. Brand trust, however, has a positive and significant effect on customer satisfaction, which in turn has a positive and significant effect on brand switching. These findings suggest that customer satisfaction serves as the key mediating factor linking brand trust to brand switching, since the direct effects of the three independent variables on brand switching were not significant, while the indirect path through customer satisfaction proved significant. This study is expected to contribute theoretically to consumer behavior research in the energy sector, and practically to PT Pertamina, private gas station operators, and the government in formulating strategies to enhance satisfaction and loyalty among non-subsidized fuel consumers.
Peran Experiential Marketing terhadap Perceived Value, Tourist Satisfaction, dan Destination Image dalam Mendorong Revisit Intention pada Desa Wisata Cisadon, Sentul Ardo Hawari; Usep Suhud; Dewi Agustin Pratama Sari
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/y3zjj649

Abstract

The purpose of this study is to examine the effects of: (1) Experiential Marketing on Perceived Value, (2) Experiential Marketing on Tourist Satisfaction, (3) Experiential Marketing on Destination Image, (4) Perceived Value on Revisit Intention, (5) Tourist Satisfaction on Revisit Intention, (6) Destination Image on Revisit Intention, and (7) Experiential Marketing on Revisit Intention. Data were collected through a survey using questionnaires distributed both online and offline. The respondents of this study were individuals who had visited Cisadon Tourism Village, Sentul, Bogor Regency, West Java, at least once within the last three months and were at least 18 years of age. This study employed a non-probability sampling method with a purposive sampling technique. A total of 302 respondents participated in this study. The data were analyzed using Statistical Package for the Social Sciences (SPSS) and Structural Equation Modeling (SEM) with the assistance of AMOS software. The results of this study, based on hypothesis testing, indicate that the hypothesis regarding the effect of Experiential Marketing on Perceived Value is accepted and significant, the effect of Experiential Marketing on Tourist Satisfaction is accepted and significant, the effect of Experiential Marketing on Destination Image is accepted and significant, the effect of Perceived Value on Revisit Intention is rejected and not significant, the effect of Tourist Satisfaction on Revisit Intention is rejected and not significant, the effect of Destination Image on Revisit Intention is accepted and significant, and the effect of Experiential Marketing on Revisit Intention is accepted and significant.
Co-Authors Abdullah, Muhamad Al Faruq Abimanyu Pratama Arifianto Ade Putri Dwiandini Ade Rizki Shabiha Adinda Puspita Sari Adnan Kasofi Adristy Yumi Andini Ady Kurnia Adzkia, Syifa Afif Khairi Afnan, Hanani Agnes Niela Agung Dharmawan Buchdadi Agung Kresnamurti Rivai Prabumenang Agung Wahyu Handaru Agus Wibowo Agus Wibowo Agus Wibowo Ahmad Fahmi Ahmad Jidan Abrar Ahmad Nurkhin Ahmadi, Alyssa Putri Aidha Savitri Al Fajri, Faiz Aldrian Alex Juan Daniel Alfiansyah Ali Afief Kurniadi Aliffiya Nur Oktafianie Sanusi Alifya Yuniar Alsa Yuda Putri Alvin Ferdiansyah Alya Chantika Alzagladi, Dinda Afifah Amalia Putri Maharani Amalya, Riza Amin Tatik Uswatun Khasanah Anak Agung Alvian Prasetya Putera Anastasia Anggi Fernanda Andena Noviyati Nabila Andi Juanna Andi M Sadat Andi Muhammad Sadat Andi Muhammad Sadat Andria, Heny Andrie Yuswanto Andriyas Elfandi Andy Hamzah Permana Anggraeni, Heni Ani Rahmawati Anisa Maharani Anisah Fardila Anita Annisa Lutfia Annisa Retno Utami Apriana, Anjas Aprilia Wahyu Budiarti Ardaninggar, Sasmita Sari Ardo Hawari Ari Warroka Arifianto, Abimanyu Pratama Arifin Wibowo Arifin Wibowo, Arifin Arini Tazkia Putri Indana Armiyati Putri , Vernanda Arvinta Monoarfa, Terrylina Astuti, Widia Puji ATI SUMIATI, ATI Atmojo, Rizky Tri Aulia Dwi Kumala Aulia Nurizky, Sherly Aulia, Indah Putri Ayu Qirana Ayu Siti Ayu Fauziah Bagas Fiqri Kamil Bagas Mufhtie Bagas Mufhtie Haifa Bagaskara, Bima Bara Berutu, Meta Berlinda Christi, Yosephine Berutu, Meta Berutu, Meta Bara Bismoaziiz Bryant Hans Channing Panjaitan Cantika Firyal Thifally Cattleya Dewi Puter Cedaryana, Cedaryana Chika Dwy Citra Chikita Putri Prameswari Choirul Anwar Cholifah, Fismayatni Christian Wiradendi Wolor Cikal Akbar Prabowo Dadi Muhamad Hasan Basri Dafara Nur TsaniFitria Daru Putri Kusumaningtyas Daru Putri Kusumaningtyas Dede Suparman Dedi Perwana Dedi Purnawa Dennis Trama Karindra Deva Devita Devita Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dewi Gathmyr Dewi Linda Sari Dewi Nur Indah Safitri Dewi Susita Diajeng Reztrianti Diana Diana Dinanti, Altisya Putri Dinda Suchi Wulandari Diva Fahsya Ardana Diyah Wulandari Doni Triono Dwita, Febrisi Dzaid Harris Putra Fahyat Edith Windy Zulfida Ekajaya, Tresno Eko Tama Putra Saratian Elena Puspita Candra Elistia, Elistia Erriska Rahma Putri Estu Handayani Fadhilah, Jihan Fadillah Fadillah Fajar Andika Prabowo Fajri Harahap Fakhrunnisa Fakhrunnisa Fanny Anastasiah Farastia Salsabilah Farelluddien, Muhammad Fariha Kamalia, Naila Farizka Hayyu Artanti Fathin Aliaa Hamdi Faunillah Oktavia Fauzy Rahman Kosasih Fauzy Rahman Kosasih Fayza Abia Kamila Feinnudin, A Agung Firdausa, Faza Ruziqyani Fismayatni Cholifah Fitri Handayani Freddy Pungky Putra Fuadiyah, Alda Ghina Ardhillah Gita Safitri Hadi Nugroho Halimah, Winda HAMIDAH Hamidah . Hamidah Hamidah Hamidah, Hamidah Hana Nuraini Hana Zyadzya Hanifah Ananda Putri Hanipah Hanna Christina Hanny, Rissa Harahap, Fajri Harahap, Irwan Leo Putra Haryati, Dinda Hasanah, Hani Hasti Oktafiani Haykal, Azzahrah Putri Hendrian Henry Eryanto Herlisa Febriyanti Herlitah Herlitah, Herlitah Hermansyah Hermansyah Hermawan, Teguh Herstanti, Ghassani Hidayah, Nanda Sari Hilmiyah, Syarifah Hoo, Wong Chee Husein Tuasikal Husen Hutagalung I Dewa Ayu Agung Tantri P I Ketut R. Sudiarditha Ika Febrilia Ika Kartika Indra Pahala Indria Widya Dhana Inomjon Qudratov Irawan Wijaya Ismi Ihsanniyah Ivan Putranto Jaehan Fairuz Zahran Jannati Adeni Yuha Ja’farush Shiddiiq Jelita Lanmora Lubis Julian Erlangga Juliana Juliana Juliana, Sartika Kasofi, Adnan Kasra Jaru Munara Kemal H Simanjuntak Khairunnisa, R.A Aliyah Khosyatillah Musfikhuna Kinthan Arum Rengganis Setiyadjid Kisko Bintang Mahesa Kosasih, Fauzy Rahman Krisna Mukti, Reynaldi Bagas Krissanya, Nofriska Kuntadi Adi Setyawan Kurniaty Kurniawan, Ilhan Kurniawan, Ramdhan Kusdickayati, Aliya Desy Lamhot Keegan P Lazuardi Imani Hakam Li Guang Yu Lili Adi Wibowo M. Alimardi Hubeis Mahar Rangga Prasetyo Soekarso Maharani Putri Mahasta Patricia Divyna Mahesa Nala Dwiputra Malya Nadhira Azra Maniur Pane Manullang, Elia Berliana Marleene Ratu Fiorentina Marlina Wijayanti, Ranni Marsellina Giofani, Seyva Martha Maharany Maulana Afifudin Maulana Amirul Adha Maulana, Ananda Riza Maulida Rahma Nabila Maulidyah Ahza Mawaddah, Difa Anna Mayar Soeryo Prayogo Meira Handayani Melfina Nurul Azizah Melianti Saruksuk Meta Bara Berutu Meta Bara Berutu Michael Lambok Mohamad Rizan Mohammad Pribadi Angga Putra Mohammad Rizan Mohammad Wartaka Mohd Yussni Hashim MONICA DEWI Monica Grace Purba Monoarfa, Terrylina Arvinta Mualim, Adam Muhamad Arief Erdavit Muhamad Rafli Putra Santosa Muhamad Suharjo Muhammad Akmal Hatami Muhammad Albi Muhammad Arifin Ridwan Muhammad Fawaiq Muhammad Fawaiq, Muhammad muhammad junaid kamaruddin Muhammad Luthfi Akbar Muhammad Raihan Al Abror Murdianningsih, Asri Rahayu Murdiono, Jatmiko Mustofah, Nofi Dewi Muthia Nabila Andre Nabila, Rifqah Nabilla Ramadhani Nadia Rizkiana Namira Putri Rinjani Nazar Muhammad Fadlullah Ni Ketut Kahar Tunjung Santi Dewi Nina Tarja Halonen Nofriska Krissanya Nofriska Krissanya Nopridawati Novitasari, Syadela Nur Faizi Nur Kholifah Nur Wahyu , Arumdani Nurjana Fitri Romadhon Nurranto, Heri Nursyirwan , Vivi Iswanti Nurul Azizeh Nurul Izzah Az Zahra Ichtiar Octavia Basuki Putra Octaviana, Samsinar Oktavian, Sandy Osly Usman Paddy, Paddy Pamungkas, Ilham Dwi Prasetya, Argo Wiranata Pratiwi Wulandari Probosini, Dewi Amalia Puana Putri Maharani Puji Wahono Purnamasari, Laelah Purwana E.S., Dedi Puspo Dewi Dirgantari Puter, Cattleya Dewi Puteri, Amanda Safira Putra, Octavia Basuki Putri, Ajeng Hartanti Putri, Dinda Triana Putri, Intania Mareta Qudratov, Inomjon Rababah, Mahmoud Ali Rachmat Prasetya, Febriansyah Rahma Khoirunnisa Rahmanita, Patricia Putri Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Ramdhan Kurniawan Ramdhan Kurniawan Ramdhan Kurniawan Rani Wulandari Ratna Asih Asih Raza Wardani Rd. Tuty Sariwulan Reni Sukistianingsih Ricky Humisar Siahaan Ridha Alfia Zachra Ridho Iswandi Ridho Rafqi Ilhamalimy Rifdah, Salsabila Rifqi Raihandhika Rinny Dharma Diani Riska Denia Risma Callista A Rivaldi Ikhsan Riyadi, Salsabila Annisa Rizki Fajar, Mohammad Rizky Fazri Dlis Robiudin, Fachreza Ahmad Rochyati Rochyati Roni Faslah Rosmauli, Dede Ryna Parlyna Sadat, Andi Muhammad Sadjadah, Aisyah Nur Safariningsih, Ratna Tri Hari Safira Balqis Siahaan Safira Citra Fatina Safitri Eka Lestari Salsabila Putri Ramadhanti Salsabila Rechan Diny Salwa Salsabila, Julia Samsinar Octaviana Santosa, Muhamad Rafli Putra Saparuddin Saparuddin Mukhtar Saptono, Ari Sari, Dewi Agustin Pratama Sari, Widya Mutiara Savitri, Aidha Scorita, Kurnia Budhy Septiamah, Sindyh Septikache, Dian Setiyawarso, Dwi Setyo Ferry Wibowo Setyo Ferry Wibowo Setyowati, Indah Amelia Putri Shafira Nuraini Shalma, Alissa Shandy Aditya Shandy Aditya Shandy Aditya, Shandy Sheila Maryam Bajunaid Shela Nalita Shelylla Aprilydia Putri Shofiyah Azizah Ali Shofiyah Nurul Idzni Sholikhah, Sholikhah Siahaan, Ricky Humisar SIHOTANG, DONI SUGIANTO Sindi Noviyati Sintya, Lisna Siti Nikmaturofiqoh siti nurjannah Siti Salsabila Sitorus, Mido Ester Sofia Hartati Sri Indah Nikensari Sri Zulaihati Steven Steven Suherdi Suherdi, Suherdi Sulyati, Alisa Tirta Dwi Sumardjono Sumardjono Sumirat, Uum Suprihatin, Erni Syafira Ahsanti Syam, Adinda Ravianty Syarifah Nadira Assegaf Terrylina Arvinta Monoarfa Terrylina Arvinta Monoarfa Teuku Fajar Shadiq Tezar Putra Nugraha Tia Novitasari Tresno Eka Jaya Triono, Doni Ulandari, Ayu Umi Widyastuti Umi Widyastuti Unggul Purwohedi Untung La Paudi Valentika, Nina Varez Widharto Mahdi Viky Effendi Vinco Valerio Vira Kurniasih Vydiamanta, Vanya Waheeda, Umi Warda, Hana Ainunnissa Wastuti, Wahyu Wati Anggraini Wawan Rudi Berlianto Wei Zhi Widiastuti, Umi Widya Parimita, Widya Widya Pramesti Wilson, Joseph Winarta, Dinda Ayuningtyas Windy Feriyawati Wong Chee Hoo Wulan Oktila Sarin Yanto, Wahyu Budi Yeni Sedyoningsih Yeye Suhaety Yulia Fitriani, Yulia Yulius Yuwono Saputra Zahra Fahriza Zakiah, Rizka Zakiya, Hani Fildzah Zalma, Sucika Putri Zulfida, Edith Windy Zulmi Ramdani