p-Index From 2021 - 2026
15.801
P-Index
This Author published in this journals
All Journal International Journal of Public Health Science (IJPHS) Jurnal Veteriner Jurnal Fakultas Ekonomi : OPTIMAL TEKNIK Jurnal Forum Nuklir Urania Jurnal Ilmiah Daur Bahan Bakar Nuklir Jurnal Sains dan Teknologi KURVA S JURNAL MAHASISWA SINTEK JURNAL: Jurnal Ilmiah Teknik Mesin Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) SALAM: Jurnal Sosial dan Budaya Syar-i Nomosleca Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Journal of Health Education Briliant: Jurnal Riset dan Konseptual Jurnal Mirai Management AKRUAL: Jurnal Akuntansi Syntax Literate: Jurnal Ilmiah Indonesia Empowerment : Jurnal Pengabdian Masyarakat Indikator: Jurnal Ilmiah Manajemen & Bisnis Farmasains : Jurnal Ilmiah Ilmu Kefarmasian JMM (Jurnal Masyarakat Mandiri) Jurnal SEGAR Jurnal Medik Veteriner JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Jurnal Basicedu EQIEN - JURNAL EKONOMI DAN BISNIS Unes Law Review Journal of Education, Humaniora and Social Sciences (JEHSS) JISIP: Jurnal Ilmu Sosial dan Pendidikan JUPE : Jurnal Pendidikan Mandala Jurnal Agritechno Agroplantae: Jurnal Ilmiah Budidaya dan Pengelolaan Tanaman Perkebunan JITMI (Jurnal Ilmiah Teknik dan Manajemen Industri) Musamus Journal of Livestock Science SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Indonesian Comparative Law Review alfazuna: Jurnal Pembelajaran Bahasa Arab dan Kebahasaaraban EKONOMI BISNIS Jurnal Informatika dan Rekayasa Perangkat Lunak SIGn Jurnal Hukum JURNAL KAJIAN VETERINER Abdi Masyarakat Jurnal Abdi Insani Res Nullius Law Journal Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Suara Hukum Jurnal Pengembangan Manajemen, Bisnis, Keuangan dan Perbankan Agrokompleks Jurnal Pengabdian Nasional International Journal of Business, Law, and Education Jurnal Riset dan Inovasi Pembelajaran Munaddhomah: Jurnal Manajemen Pendidikan Islam ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Tarjih Tropical Livestock Journal Al Khidma: Jurnal Pengabdian Masyarakat Jurnal Ilmu Ekonomi dan Sosial (JIES) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ilmiah Ibnu Sina (JIIS): Ilmu Farmasi dan Kesehatan Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Jurnal Pengabdian Ilung (Inovasi Lahan Basah Unggul) SIGn Journal of Social Science Jurnal Ilmiah Multidisiplin (JUKIM) Makara Journal of Science Indonesia Law Review (ILREV) Jurnal Basicedu Business Management Literacy : International Scientific Journals of Social, Education, Humanities International Journal of Entrepreneurship and Business Management Jurnal Riset Rumpun Ilmu Hewani (JURRIH) Jurnal Mahasiswa Mengabdi (JIMAWAbdi) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Public Representative and Society Provision Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management JURNAL PILAR KEADILAN Jurnal Kedokteran Hewan OMEGA: Jurnal Keilmuan Pendidikan Matematika Jurnal Pengabdian Ibnu Sina Jurnal Pengabdian Masyarakat Bangsa Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Journal of Public Power Al Itmamiy : Jurnal Hukum Ekonomi Syariah Margin: Jurnal Lentera Managemen Keuangan Scientica: Jurnal Ilmiah Sains dan Teknologi Jurnal Profesi Insinyur Indonesia International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Al-Jadwa: Jurnal Studi Islam Journal of Contemporary Law Studies Southeast Asia Journal of Business, Accounting, and Entrepreneurship JatiRenov: Jurnal Aplikasi Teknologi Rekayasa dan Inovasi Journal of Contemporary Local Politics Jurnal Riset Ilmiah AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Jurnal Penelitian dan Pengkajian Ilmiah Anthronomics: Jurnal Manajemen Sumber Daya Manusia Journal of Education Sciences (Edusci) Asian Journal of Social and Humanities Jurnal ARSI : Administrasi Rumah Sakit Indonesia Epaper Bisnis: International Journal Entrepreneurship and Management International Journal of Law, Crime and Justice Jurnal Sosialita: Jurnal Kajian Sosial dan Pendidikan Pinisi Journal Pendidikan Guru Sekolah Dasar Journal of Public STIKes BBM Mengabdi: Jurnal Pengabdian Masyarakat Jurnal Government of Archipelago Global Management: International Journal of Management Science and Entrepreneurship Green Social: International Journal of Law and Civil Affairs Jurnal Pendidikan Islam An-Nahdloh: Journal of Education and Islamic Studies Jurnal Balireso: Jurnal Pengabdian pada Masyarakat
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Nomosleca

Marketing Public Relations Subway Indonesia Mengampanyekan Produk Ramah Lingkungan Junaedi, Junaedi; Marta, Rustono Farady; Olivia, Helen; Sudarsono, Achmad Budiman; Dwijayanti, Risqi Inayah
Jurnal Nomosleca Vol. 11 No. 2 (2025): Oktober, 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v11i2.16214

Abstract

Plastic takes hundreds of years to decompose in nature, leading to a buildup of waste that is difficult to manage. As a restaurant that produces a significant amount of plastic waste, Subway has launched a campaign to reduce plastic usage.  This study aims to explore how Subway Indonesia's Marketing Public Relations (MPR) campaigns promote environmentally friendly products. The theoretical foundation used in this study is Strategic Environmental Communication by Robert Cox. Strategic environmental communication refers to the practice of communication designed with a clear purpose, primarily to influence how people think and act regarding environmental issues. This research adopts a qualitative approach, based on a constructivist paradigm, using a case study method with a descriptive nature. Data collection techniques include observation, interviews, and documentation. The findings reveal that Subway’s MPR communicates environmentally friendly messages directly to customers through the role of operational staff. In addition, environmental campaign posters are also placed in strategic areas. Subway’s MPR activities in delivering environmental messages have successfully raised customer awareness about the global issue of excessive plastic use.
Co-Authors A.Muhammad, Ilham A.W, M Djumidar Abadi, Slamet Abdi Fithria Abdul Azis Abdul Hakim Fattah Abdul Wahab Abdullah Abdullah Adi Pratama, Adi ADI SAPUTRO Adistina Fitriani Aditiya Hermawan Aditya Warman Afa, Musadia Ahmad Affandi Ahmad Ahmad Ahmad Fauzan AHMAD RIDUAN Aji, Dhekis Baskoro Aji, Singgih Suto Aliem Bahri, Aliem Alimuddin, Andi Ariandi Almughni, Muhammad Afdha Alif Alwansyah, A Amin, Muhtar Amirul Mustofa Andi Baso Muammar Andi Takdir Andri Muhamad Nuroni Andri, Gusti Yosi Anita Maharani Anton, Nurfadillah Anwar, Sairil Aqmal Reza Amri Arfa Agustina Rezekiah Arfandika Putra Ari Wibowo Aris Triwiyatno Aritonang, Yanti Anggraini Ashan, Muh. Dzulkifly Aslina Br. Ginting Aswadi Aswadi Avinash Pawar Az-zahra, Rahmadani Azhar, Muh. Azim, Muhammad Bachtiar, Machdum Budiarti, Wiwik Cahyadi , M. Indra Chadijah, St. Dahlia Dahlia Dahlia Nauly Darmawan Darmawan Deni Rustandi Desnatria, Desnatria Dewanti, Rully Nur Dewi Shinta Dibyo Pramono Diding Rahmat Dimyati, Asep Rohman Dinantara, Mohamad Duddy Dini Nurhayati Djajaputra, Gunawan DOLIH GOZALI Dudung Hidayat Edi Supriyadi edy Effionora Anwar Elisya, Yetri Fadilah, Firman Maulana Fajri, Barlian Fajri, Chotamul Fajri, Purnama Fandir, A Fernando, Albert Fibriyono, M. Wisnu Firliana Maulafahry Gunawan, Yudi Gustaf Said, Try H. Hastuti Habeahan, Rasman Hafidh Anwar, Aditiar Hanun Asrohah Hardi, Rudi Hari Mulia HARI PURNOMO Haryanto, Lorenta In Haryati, Eny Hasanah, Nurachdiani Hasman, Hasman Hasrin, Hasrin Hastiningsih, Wahyu Tri Hastuti Hastuti Hasyim, Fuad Hawing, Hardianto Hayatunisa, Hayatunisa Helfi Gustia Heri Iswandi Hermawansyah, Hermawansyah Hidayat, Rumanul Hijrianti, Ilma Ika Kartika Ilham, M. Nur Ilman Ilham, Nur Ilman Iman, Aziz Nurul Irmayani, Resbi Irwansyah Irwansyah Isnaniah, Isnaniah Isria, Tazkiyatan Istiqomah, Winda Maysa Jawid Marwat, Mohammad Jowensen, Indrico Joyo, Ericko Ongko Karmenita, Karmenita Kasmin, Muhammad Obi Khaeriah, Miftahul Khaeruddin Khaeruddin Khairunnisah, Noni Antika Komariah, Engkom Kristanty, Ruth Elenora Kustina, Lisa Kusuma, Muhamad Reza La Ode Muhammad Aswad Salam Lala, Andi Lila Alwyah Lilis Imamah Ichdayati Lola Rahmadona, Lola M. Imamuddin Mahfuz, Muhammad Mahmud, Ramlan Maman Kartaman A. Maman Kartaman Ajiriyanto Maratu Saleha Marsigit, Didik Maskuri, Ali Maslam, Maslam Mas’ud, Ali Maulana, Antoni Maulida, Irma Meisanti, Meisanti Mellysanovitasari, Mellysanovitasari Mia Kusmiati Millenia, Tasya Mudjib Mustain, Mohammad Muh. Aidil Sudarmono R Muh. Amin Muh. Azhar Muhammad Afifudin Dimyathi MUHAMMAD ALI Muhammad Amin Muhammad Erik Kurniawan Muhammad Halim Natsir Muhammad Tahir Muhammad Thohir Muhtar Muhtar Mulyono , Doddy Muqit, Abdul Mushafaat, La Ode Mustapa, Ade Saputra Mustikawati, Intan Silviana Mutia Sari, Dian Aulia Najib Najib Narwi, Aji nia kurniasih Nida, Khairun Ningrum, Endah Murpi Ni’mah, Khoirotun Noer Arfah, Iqbal NR, Ade Dian Nuridha Nu'man, Mohammad Nur Aeni Nuralamsah Ramadhan, Dandhy Nurdin, Edil Nurfidah, Nurfidah Nurhidayah, Asma'ul Fitriana Nurmiaty, Nurmiaty Nursalam Nursalam Nurul Isnaini NURUN NAZAH, FARIDA Nuryanti Mustari, Nuryanti Oktaviani, Hanni Olivia, Helen Ozzamma Syahputra Parawu, Hafiz Elfiansya Patihul Husni Permana, Deni Yusup Prastowo, Ichwan Pratiwi, Rita Dian Prayitno, Arief Prihantini, Campina Illa Puspita, Nanda Putri, Wilares Putri, Wira Lestari Raden Mohamad Herdian Bhakti Rahardjo, Adhinda Maharani Rahmatika, Qais Ainu Rahmiko, Eko Ramadhani, Rani Ramdhan, Dendy Syahru Rinaldi Dwijantanto, Asep Risnawati Risnawati Risqi Inayah Dwijayanti Rizki Sadikin, Mochamad Rizqiyyah, Hindun Rochmawati, Dewi Rohani, Eva Sri Rohim , Abdur Rosdiana Rosdiana Rosdiyanti, Evi Rosita, Yeti Rustono - Sadikin, Mochamad Rizki Saefudin Saefudin Saepudin Saepudin Sami’an, S. Samsuar, Samsuar Sanusi Sanusi Saputra, Aan Endaniyar Saputra, Atang Sari, A Anditha Sari, Anggun Permata Sari, Rizki Adi Puspita Sarwono Hardjomuljadi Sawitri, Wiwied Sayfudin , Ahmat Rizki Sebastian, Reza Rafly Setiawati, Yanti Hasbian Shamurti, Jamaludin Suhada Shiba, Yasinta Nur Sholikin, Ahmad Siti Sajaah Sofyan, Soleh Sovian Aritonang Sri Damayanti Sri Ismarwanti Sri Wulandari Standsyah, Rahmawati Erma Suca Rusdian suci ramadhani putri Sudarsono Sudarsono, Achmad Budiman Sugeng Wiyono Sukrianto, Sukrianto Sumardi . Suparman Suparman Suprijati, Jajuk Supriyantoro Supriyantoro Surahman Surahman Suyanto Suyanto Syafar, Syahrul Syafi'i, Imam Syahrir Syahrir Syahruni Thamrin, Syahruni Syaifuddin Syaifuddin Syamsuddin Syamsuddin Syamsunasir, Syamsunasir Syamsuryadi, Bahri Syarif Darmawan, Syarif Syukri, Ulfiah Tanjung, Dian Diani Tengku Riza Zarzani N Titik TriwulanTutik Uli, Aprilla Sinta Ummah, Amalia Miftahatul Valentina, Evelyn Azaria Wicaksana , Andre Wulandari, Sri Helda Yamin, Abdul Alim Yanuar, Riko Yasep Setiakarnawijaya Yasinta Nur Shiba Yasmin Yasmin Yeti Rosita Yetri Elisya Yosi Andri, Gusti Yusuf Nampira Yusuf Yusuf Yusuf, Anas Yusuf, Muhammad Faried yusuf, muhammad maulana Zaenal Arifin Zahra, Annisa Zohriah, Anis Zulkarnain, La Ode Muhammad Iskandar