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All Journal Media Komunikasi FPIPS Jurnal Bahasa dan Sastra JeLAST : Jurnal Teknik Kelautan , PWK , Sipil, dan Tambang Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Jurnal Reka Lingkungan Berkala Ilmiah Pendidikan Biologi (BioEdu) Jurnal Prima Edukasia SCHOOL EDUCATION JOURNAL PGSD FIP UNIMED AGRIVITA, Journal of Agricultural Science PIONIR: Jurnal Pendidikan Mutiara Medika: Jurnal Kedokteran dan Kesehatan JURNAL PENGABDIAN KEPADA MASYARAKAT Berkala Kedokteran IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Public Health of Indonesia Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini JURNAL INDRIA (Jurnal Ilmiah Pendidikan Prasekolah dan Sekolah Awal) BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks AL-ATHFAL : JURNAL PENDIDIKAN ANAK Jurnal Ilmiah POTENSIA JCES (Journal of Character Education Society) Jurnal Keperawatan Muhammadiyah Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya JPMI (Jurnal Pendidikan Matematika Indonesia) Martabe : Jurnal Pengabdian Kepada Masyarakat Cakrawala Dini : Jurnal Pendidikan Anak Usia Dini ABDIMAS SILIWANGI JURNAL PENDIDIKAN TAMBUSAI Jurnal Basicedu International Journal of Elementary Education Jurnal Keperawatan Komprehensif (Comprehensive Nursing Journal) PubBis : Jurnal Pemikiran dan Penelitian Administrasi Publik dan Administrasi Bisnis PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal TAMBORA Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Acuity : Journal of English Language Pedagogy, Literature and Culture Atfaluna: Journal of Islamic Early Childhood Education Jurnal Studi Guru dan Pembelajaran Jurnal 'Aisyiyah Medika JURNAL ILMIAH OBSGIN : Jurnal Ilmiah Ilmu Kebidanan & Kandungan Jurnal Ilmiah Sains dan Teknologi (SAINTEK) Babul Ilmi Jurnal Ilmiah Multi Science Kesehatan Jurnal Medika Cendikia (e-Journal) Malahayati International Journal of Nursing and Health Science Best Journal (Biology Education, Sains and Technology) El Banar: Jurnal Pendidikan dan Pengajaran Al-Azkiya : Jurnal Pendidikan MI/SD JIIP (Jurnal Ilmiah Ilmu Pendidikan) JURNAL MANAJEMEN PENDIDIKAN Jambura Early Childhood Education Journal Abdimasku : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat INDONESIA: Jurnal Pembelajaran Bahasa dan Sastra Indonesia International Journal of Asian Education Journal of Early Childhood Education (JECE) FORUM PAEDAGOGIK Civics Education And Social Science Journal (CESSJ) JURNAL TEKNOLOGI TECHNOSCIENTIA Nusantara Science and Technology Proceedings GUYUB: Journal of Community Engagement JURNAL ABDIMAS TRIDHARMA MANAJEMEN Amsir Law Jurnal (ALJ) Jurnal Ilmiah Pharmacy Jurnal Kesehatan Tambusai Batulis Civil Law Review Jurnal Perspektif Journal of Midwifery and Nursing Studies Poros Onim Jurnal Riset dan Inovasi Pembelajaran Jurnal Pengabdian kepada Masyarakat Cokroaminoto Journal of Primary Education International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Ilmiah Pendidikan Visioner (JIPV) JURNAL ILMIAH GLOBAL EDUCATION Education Achievement: Journal of Science and Research PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Jurnal Ilmu Manajemen Advantage Arus Jurnal Sosial dan Humaniora Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Prosiding Seminar Nasional Program Pengabdian Masyarakat International Journal of Multidisciplinary Research and Literature (IJOMRAL) Lentera Perawat Jurnal PRIMED:Primary Education Journal atau Jurnal Ke-SD An Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Jurnal Konsepsi Procedia of Social Sciences and Humanities Jurnal Litigasi Amsir Jurnal Paris Langkis Jurnal Ilmiah Pendidikan Dasar (JIPDAS) Lux Mensana: Journal of Scientific Health Jurnal Basicedu Jurnal Mahasiswa Mengabdi (JIMAWAbdi) Prima Wiyata Health KOLONI EJOIN : Jurnal Pengabdian Masyarakat Indonesian Research Journal on Education Priviet Social Sciences Journal Journal of Research and Publication Innovation Jurnal Pendidikan dan Pengabdian Masyarakat Journal of Sustainable Community Service Jurnal Manajemen Sistem Informasi ILTEK : Jurnal Teknologi JAPB Heca Journal of Applied Sciences Prosiding Seminar Nasional dan Call For Paper Kebidanan Universitas Ngudi Waluyo Jurnal Pembelajaran Bahasa dan Sastra Jurnal Aksara Raga Jurnal Riset Ilmiah Jurnal Riset dan Inovasi Pendidikan Sains (JRIPS) Amsir Community Service Journal Journal Fatmawati Laboratory & Medical Science JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Journal of Social and Scientific Education Educational Journal of Learning Technology JUMANDIK Unnes Science Education Journal Andragogi Kesehatan Jurnal Manajemen & Pendidikan Journal of Indonesian Public Health Service International Journal of Social Science and Community Service Jurnal Pendidikan Refleksi Jurnal Pengabdian Tangerang Selatan Jurnal Abdimas Sains Socratika Journal of Management Branding APMa Jurnal Pengabdian Masyarakat Journal of Food and Agricultural Technology
Lilis Suryani
Bagian Mikrobiologi, Fakultas Kedokteran dan Ilmu Kesehatan, Universitas Muhammadiyah Yogyakart
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : Prosiding Seminar Nasional Program Pengabdian Masyarakat

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INOVASI WIRAUSAHA UNTUK MENINGKATKAN KUALITAS HIDUP MASYARAKAT DI DUSUN NUMPUKAN Putra, Bagas Sumarno; Sukmawati MN, Pita; Roihan, Dafa; Najib, Nauval; Miftahuljannah, Anindita; Al Ichsani, Muhammad Husen; Angelitta, Putri; Sari, Riri Aulia; Anggono, Marshanda Reynaya Nur; Walidain, Isna Hifdzi .; Suryani, Lilis
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 7 No. 1 (2024): SIBISA - Seminar Nasional Pengabdian kepada Masyarakat UMY 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.71.1257

Abstract

Dalam era globalisasi yang terus berkembang, kualitas hidup menjadi fokus utama bagi masyarakat di berbagai belahan dunia, termasuk di Dusun Numpukan Karangtengah Imogiri. Pemberdayaan masyarakat melalui inovasi wirausaha menjadi sebuah strategi yang dapat mengubah paradigma masyarakat dari yang pasif menjadi aktif. UMKM yang ada di Dusun Numpukan karangtengah Imogiri sangat bervariatif mulai dari keripik tempe, batik, bakpia, dan makanan ringan lainnya. Permasalahan yang dihadapi para UMKM Dusun Numpukan Karangtengah Imogiri adalah pemasaran yang masih tradisional. Meskipun mayoritas mereka telah memiliki gadget dan terdapat akses internet yang mudah, namun mereka belum bisa menjual produknya keluar dari desa karangtengah. Pemasaran yang biasa mereka lakukan hanya melalui mulut ke mulut dan juga mengunggahnya lewat story whatsapp, sehingga produk yang dihasilkan dan keuntungan yang diperoleh masih sangat kurang. Selain itu, permasalahan lainnya yang dihadapi oleh pelaku UMKM adalah kurangnya modal dalam melakukan promosi. Permasalahan tersebut dapat diatasi dengan cara melakukan pemasaran melalui pemanfaatan Digital marketing. Tujuan sosialisasi ini adalah mengenalkan dan melatih Digital marketing pada pelaku UMKM di Dusun Numpukan Karangtengah Imogiri. Kegiatan Sosialisasi dan pelatihan Digital Marketing kepada masyarakat ini dilaksanakan di Limasan RT 3, Padukuhan Numpukan, Kelurahan Karang Tengah. Pelaksanan kegiatan ini dilaksanakan dengan metode sosialisasi, diskusi, dan pelatihan. Peserta yang mengikuti kegiatan ini terdiri dari pengelola wisata Among Tani dan pelaku UMKM Padukuhan Numpukan, beberapa tahapan yang runtut dengan dimulai dari tahapan observasi lapangan, pelaksanaan kegiatan, sampai dengan pelaporan hasil. Hasil dari pelatihan menunjukkan bahwa kepemilikan internet yang tinggi sebesar 87%, sebanyak 90% orang memiliki gadget dan 90% peserta menggunakan media sosial. Keseluruhan peserta yang memiliki gadget mendukung aplikasi digital marketing yang mencakup praktik dan komunikasi dapat dilakukan secara real time serta bisa diakses sewaktu-waktu.
Pelatihan Digitalisasi Dan Branding Umkm Di Dusun Jayan Imogiri Yogyakarta Zenobia, Zhillan Fadhillah; Gunawan, Taufik; Susanti, Putri Selvia Ghita; Qoyyimah, Isfalana Firli Nur; Maharani, Intan; Micola, Imanda Julian; Aditya, Kastka; Agustin, Sinta Dwi Febri; Wati, Adinda Ranicha; Triadiyansyah, Arif; Suryani, Lilis
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1372

Abstract

In the midst of increasingly fierce business competition, the use of digital platforms is a tool that we must make the most of. Digitalization has become a fundamental factor in the development of Micro, Small and Medium Enterprises (MSMEs) in the modern era. The main problem of MSMEs in Jayan Hamlet is the lack of understanding of the utilization of digital platforms such as social media and e-commerce that allow MSMEs to reach a wider range of customers without geographical boundaries. The purpose of this activity is to increase the capacity and skills of MSME players through training and mentoring, in order to compete in local and regional markets. In addition, digitalization helps MSMEs in improving transparency and efficiency of business management as the automation of business processes becomes more assured with the proper application of technology. Therefore, support in the form of digital training is very necessary. The method used in this Community Service Activity is to train MSME actors in Dusun Jayan, Kebon Agung, Imogiri through participatory mentoring. The activity was carried out from January to February 2025. The speakers were UMY students who were involved in the Community Service Activity. There were 3 MSME participants with various types of businesses ranging from culinary businesses, making salted eggs, and bakpia. In this program, participants were given training on digital marketing, using social media for promotion and introducing products more widely. In addition, participants were also guided to create branding to create a strong product identity. The result of this activity is that MSME actors in Dusun Jayan have been able to create logos for their MSME products to be displayed on social media such as TikTok, Instagram, Facebook. Participants also increased their knowledge, especially in understanding the benefits of digital marketing in creating local product marketing strategies. Attractive product branding will increase the number of consumers so that MSME products in Dusun Jayan are increasingly known among the wider community
Peningkatan Produktivitas UMKM Melalui Pelatihan Dan Strategi Pengembangan Produk Lokal Di Dukuh Kalangan Ihsan, Farhan Taufiqul; Atmaja, Ragil Nugroho Danu; Mayesti, Reza Tri; Agustina, Putri; Sari, Risa Hentika; Nurlailayah, Prima Diaz Eka; Prasetyo, Edy; Amaludin, Ilham; Alqarnist, Abdul Waiz; Suryani, Lilis
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1380

Abstract

The main issue faced by MSMEs in Kalangan Hamlet, Kebon Agung, Imogiri, is the limited knowledge of digital marketing and the lack of innovation in product design. This hinders their competitiveness in the market. The program on digital marketing and product design for MSME actors in Kalangan Hamlet was conducted as an effort to enhance entrepreneurs' understanding and skills in developing more effective and innovative marketing strategies. The goal of this Community Service program is to provide insights into the importance of digital marketing, utilizing social media, and applying attractive product designs to increase sales value. The method used in this program is socialization, which includes delivering materials, interactive discussions, and providing examples of marketing strategies and product designs that align with market trends. The training participants are residents of Kalangan Hamlet who have home-based industries. The socialization and training took place on February 8, 2025, at the Kendalisada Arts Center, Kalangan. The instructors were faculty members and students from UMY. The results of the socialization and training showed that participants gained a better understanding of how to utilize social media as a marketing tool, create engaging content strategies, and the importance of product design that aligns with brand identity. Most participants recognized the need to adapt to technological advancements and began considering the implementation of digital strategies in their businesses. However, challenges arose in direct implementation, particularly the limited access to technology and the readiness of resources. Therefore, follow-up actions such as mentorship or the formation of an MSME community are necessary to ensure the sustainability of the strategies that have been socialized. With this program, it is expected that MSMEs in Kalangan Hamlet will be better prepared to face increasingly competitive market challenges and enhance the sustainable growth of their businesses
Co-Authors - Firdaus -, Lili Halimah Aarif, Mohd Abdul Latief Abadi Abdul Malik Abdul Pirol Abdussamad . Aditya, Kastka Adji, Ardhiva Fachrul Adriani, Fitri Agustin, Sinta Dwi Febri Ahmiranti, Ahmiranti Akbar, Novfit Frima Akhbar Akrom, Akrom Al Ichsani, Muhammad Husen Alfanisah, Nur alfira, alfira Alia Rahayu, Maria Alqarnist, Abdul Waiz Amalia, Salsabila Amaludin, Ilham Ambarwati Andani, Rayhan Fadhlan Andriyati, Novi Anfas, Anfas Angela, Ella Nur Angelitta, Putri Anggono, Marshanda Reynaya Nur Anggrayni , Rice Angraeni, Ningsi Anjarwati, Dhiah Anjas Sari, Wahyu Anjas Apriliyanti, Dewi Listia Apriningrum, Nelly Arifah, Dwi Fitrianti Arifianto, Budi Arifin Noor Sugiharto Arikah Abiyyah, Najwa Arsyad, Jihan Fadilla Asri, Yoana Nurul Astuti, Retno Zen Astuti, Yoni Astuty, Yoni Aswar, Nurul Atmaja, Ragil Nugroho Danu Aulia Rahman Aulia, Rachmasari Auliya, Hafizhah Rahmiati Ayu, Johana Putri Ayu, Nida Puspita Azharghany, Rojabi Baderiah Baderiah Baderiah Banu Setyo Adi Barokah, Najjah Beti Musparlina Bonar Sihite, Frans Brahmana, Ivanna Beru Budi Dharma, Bayu Candradewi Wahyu Anggraeni Dahlan, Musfira Danil Danil Daud, Fadly De Yesus, Aljira Kristina Devi Andriyani Devianti, Rika Dewi, Shinta Dewi, Yunita Fourina Dian Hardika, Mufida Dianita Ekawati Dwi Oktaviana Dwi Retno Wati Dwi Sartika, Dwi Dwita Haliem, Theresa Edy Prasetyo Eka Saputri, Eka Elyana, Wina Emerita, Emerita Ernawidiastuti, Ernawidiastuti Eti Salafas Faaizah, Neng Lailatul Fad'ilul Hariri Fahruji Rahman Faiz Nur Hanum Fajrin, Astri Ivanali Fardiansyah, Hardi Farida Agus Setiawati Fathia GR, Fyrensha Fathia Maulida Fatmawati, Istiada Fatmawati, Zeny Febrian, Jufri Firdaus, - Firdaus, Atiqa Firman Firman Firman Fitri Fitri Yenni Fitri, Ichlasia Ainul Frans Sihite, Bonar Galuh Ratnagung, Catur Gempi Tri Sumini Ghozali, Ade Ahmad Ghullam Hamdu Gunawan, Taufik Gusfianti, Elsa Haerani, Eva Hafsah Hajjul Kamil Haliem, Theresa Dwita Hamdayani P, Irma Hamdayani, Irma Hannie Hany Aryani Puspita Hariestya Viareco Harjito - Harokan, Ali Hartatik, Naning Hasanuddin Hasanuddin Hasgimianti, Hasgimianti Hasna, Zulfa Nadila Haviana, Evan Hayati, Vivi Heri, Vinsensius Hery Kresnadi Hidayat, Mutmainna Hijriah, Fitrah Nur Hikmah, Septiana Nur Hilmiah, Yayah Hisyam, Fauziah Hoyyar, Mohammad Hutagalung, Winny Laura Christina Ichlasia Ainul Fitri Ihsan, Farhan Taufiqul Ikhlasul Ardi Nugroho Indrasari, Mislia Ira Mutiaraningrum Ira Setyaningsih Irma Yanti irma yunita Irnawati Irnawati Isni, Fitri Jahra, Repita Jais, Ahmad Janna, Raodatul Jarudin Jarudin JAUHAN BUDIWAN, JAUHAN Jelita Joni Devitra, Joni Junita Kapriany, Medi Kaso, Nurdin Khaerul, Khaerul Kholisa, Kholisa Kunna, Nadia A. Kurhayadi Kurhayadi Kurniawan, Muhammad Hendri Kurniawati, Rani Dwi Kusumaningsih, Eva Lanida, Bella Putri Latif, Asriyadi Legi Elfitra Lestari Rahayu Lestari, Okti Dewi Libriyani, Octavia Lindayani, Linlin Luqman Qurata Aini M Yusuf Maharani, Intan Mahmudah, Dewi Mailina, Winda Malagunna, Filda Angriani Manaf, Salmiani Abdul Mansor, Norwati Binti Marini, Yulis Marlina Marsuki, Erika Masmulyadi Masmulyadi, Masmulyadi Maulani, Adinda Diar Mayesti, Reza Tri Meidawati Suswandari, Meidawati Meilania, Desinca Micola, Imanda Julian Miftahul Jannah Miftahuljannah, Anindita Misnah Misnah Mohammad Ali Yafi Muhammad Kadri, Muhammad Muhammad Tahir Muhede, Rohaya Mumun, Nyai Munir Yusuf, Munir Mustalifah, Fitri Ria Muthia Elma Mutmainnah, Zurhainun Najah Soraya Niah Najib, Nauval Najmah, Najmah Nani Sari Murni nasir, muh Ndun, Marlina Nevara, Gita Addelia Ningtyas Orilina Argawati Ninik Christiani Nita Syamsiah, Nita Nopriyeni Nurdin K, Nurdin Nureda, Nureda Nurhayati Nurhayati Nurhayati, Ai Sri Nurizzati Nurizzati Nurlailasari, Ella Nurlailayah, Prima Diaz Eka Nurmiah, Nurmiah Nurmiyati Nurmiyati Nursyamsi Nursyamsi Nursyamsi Nur’asiah, Siti Oktah Junanda, Muhammad Pangastuti, Dindha Pazaziran, Hera Perdani, Agni Laili Pitriani, Dia Pratama, Yuga Purwanda, Nur Widia Putra, Bagas Sumarno Putra, Danis Aprianto Putri Agustina Putri Utami, Praditya Putri, Aspia Winalda Putri, Cut Laras Dwi Hendia Putri, Dea Ananda Putri Putri, Zakiah Surya Qoyyimah, Isfalana Firli Nur Rahayu Condro Murti Rahayu Puji Haryanti Rahayu, Nina Rahma, Aulia Rahmadani, Ervi Rahman Rahman Rahman, Fadhli Raja Ahmad, Raja Rahima Munawarah Rakhmawati, Sari Rampun, Erdina Lulu Atika Rasyid, Muh Fadli Faisal Ratnasih, Pancagaluh Ratnawati, Whina Retno Wati, Dwi Reza, Andi Muhamamd Rina Mardiana, Heppy Rina Marlina Rini Dianti Fauzi Rivaldi, Fajar Riverra, Kevin M Rizka Puri Utami, Nuralya Rizkia, Nanda Dwi Rodhiyah, Zuli rohayati rohayati Rohmat, Fauziah Nur Roihan, Dafa Rosdiana Rubiati, Rica Runiatin Rustam, Edhy Rustan, Edhy Sahrir, Salman Sahrul, Sahrul Saiman, Rusliah Sakti, Ali Zulfa Rois Arifa Salmah Orbayinah Salmilah Salmilah, Salmilah Salsabila, Mautiya Salsabilla, Azizah Balqis Sari, Puspita Kurnia Sari, Riri Aulia Sari, Risa Hentika Sarwadhamana, Raden Jaka Sayahadatun Ain, Ummara Selly Stepriyani Senen Senen septi puspita sari Seriana, Irma Setiawan Edi Wibowo Setiawati, Riska Setya Resmini Shinta Shinta Sihite, Bonar Frans Sinta Wulandari Sisca Cletus Lamatokan Sisca Rahmadonna Siti Fatimah Sofa Qurrata A'yun Sopiah, Oon Sri Mulia Astuti Sri Watini Sriwati Sriwati Sriyanti, Cut Stepriyani, Selly Sucita Lestari Natalina Sugeng Widodo Sugiyanta Suhardi Suhartini, Leni Sukati Sarmin Sukmawati MN, Pita Sulaimiah, Sulaimiah Sularmi, Lili Sulastri Sulastri Sulistyowati , Endang Suparminah, Mimin Suprapto Suprapto Susana, Eva Susanti, Putri Selvia Ghita Susilawati, Tri Suwati, Suwati Sya'rani, Ilvina Syahfitri, Jayanti Syahrizal, Trisnendri Tanal, Ali Nahruddin Taninas, Ewalde Maria Tessa Dwi Leoni Thomas Thomas Titiek Suhardi Haripurnomo Kushadiwijaya Hidayati Tri Sartika Tri Wulandari Kesetyaningsih Triadiyansyah, Arif Uswatun, Uswatun Uway Wariah Veronica, Diny Vika Habsari Budi Utami Vika Habsari Budi Utami, Vika Habsari Budi W, Widhiyanto Wahyu Anjas Sari Walidain, Isna Hifdzi . Wariyah, Uway Wati, Adinda Ranicha Welana, Welana Wiladatika Winarsasi, Putri Ayi Wiratman, Arwan Wulandari, Syuriati Wulandari, Syuriati yadin yadin, yadin Yahya, Mustanir Yani, Ega Yanti, Windi Yenny Febrianty Yohanes Bayu Yomi Romlah, Oom Yuniwati, Cutyuniwati Yusnilasari, Yusnilasari Zainab Zainab Zaitun Zaitun, Siti Zaman, Chairil Zenobia, Zhillan Fadhillah Zulkarnain, Mohammad