Article Per Year (5 Year)
p-Index From 2021 - 2026
16.828
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Psikologi Terapan Tekno - Pedagogi : Jurnal Teknologi Pendidikan Torani Journal of Fisheries and Marine Science Teknik Mesin "TEKNOLOGI" E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Promosi Pendidikan Ekonomi BIOTIK: Jurnal Ilmiah Biologi Teknologi dan Kependidikan Elkawnie JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Al-Qardh Jurnal Ilmiah Pendidikan Pancasila dan Kewarganegaraan Jurnal Ilmiah Ekonomi dan Bisnis Ikonomika : Jurnal Ekonomi dan Bisnis Islam Padjadjaran Journal of Dentistry Jurnal Pertanian Terpadu Indonesian Journal of Educational Research (IJER) ATTARBIYAH: Journal of Islamic Culture and Education Acta Aquatica: Aquatic Sciences Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) PRISMA JET (Journal of Electrical Technology) Cyberspace: Jurnal Pendidikan Teknologi Informasi Biosfer: Jurnal Pendidikan Biologi ELSE (Elementary School Education Journal) : Jurnal Pendidikan dan Pembelajaran Sekolah Dasar Jurnal Rekayasa Material, Manufaktur & Energi EKSAKTA : Jurnal Penelitian dan Pembelajaran MIPA KHOZANA: Jurnal Ekonomi dan Perbankan Islam Jurnal Commercium: Kajian Masyarakat Kontemporer Martabe : Jurnal Pengabdian Kepada Masyarakat Al-Riwayah: Jurnal Kependidikan Jurnal Ilmiah Mandala Education (JIME) JISIP: Jurnal Ilmu Sosial dan Pendidikan JUPE : Jurnal Pendidikan Mandala AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Technologia: Jurnal Ilmiah JURNAL PERSPEKTIF PENDIDIKAN Jurnal Agrium Bio-Inoved : Jurnal Biologi-Inovasi Pendidikan Jurnal Magrobis JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Darma Agung Reswara: Jurnal Pengabdian Kepada Masyarakat UTAMAX : Journal of Ultimate Research and Trends in Education TIN: TERAPAN INFORMATIKA NUSANTARA Journal of Computer Science, Information Technology and Telecommunication Engineering (JCoSITTE) Journal of Forest Science Avicennia LEGAL BRIEF Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Yumary: Jurnal Pengabdian kepada Masyarakat Widya Pranata Hukum : Jurnal Kajian dan Penelitian Hukum Journal of Coastal and Ocean Sciences MALLOMO: Journal of Community Service Jurnal Vokasi Informatika (JAVIT) BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Dharmas Education Journal (DE_Journal) Journal of Rural and Urban Community Empowerment Interdisciplinary Social Studies JSIP: Jurnal Studi Ilmu Pemerintahan Jurnal Ilmiah MADIYA: Masyarakat Mandiri Berkarya Jurnal Teknologi Rekayasa Jaringan Telekomunikasi (TRekRiTel) Share: Jurnal Ekonomi dan Keuangan Islam International Journal of Research in Vocational Studies (IJRVOCAS) Teaching English as a Foreign Language Overseas Journal (TEFLO) East Asian Journal of Multidisciplinary Research (EAJMR) AKADEMIK: Jurnal Mahasiswa Humanis Didaktika Religia Jurnal Ekonomika Dan Bisnis Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) ISTIQRA: JURNAL HASIL PENELITIAN Southeast Asian Journal of Islamic Education Jurnal Keuangan dan Akuntansi Terapan (KUAT) Al-Aulia: Jurnal Pendidikan dan Ilmu-Ilmu Keislaman Jurnal Educative: Journal of Educational Studies Kybernology : Journal of Government Studies Jurnal Ilmiah Ilmu Terapan Universitas Jambi Al Huwiyah: Journal of Woman and Children Studies Development Policy and Management Review SEHAT : JURNAL KESEHATAN TERPADU Aceh International Journal of Science and Technology Indonesian Research Journal on Education Jurnal Multidisiplin West Science Innovative: Journal Of Social Science Research Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Benefit : Journal of Bussiness, Economics, and Finance Jurnal Pendidikan West Science Jurnal Psikologi dan Konseling West Science Sanskara Pendidikan dan Pengajaran International Journal of Trends in Mathematics Education Research (IJTMER) Journal of Career Development West Science Interdisciplinary Studies Depik Jurnal Ilmu-Ilmu Perairan, Pesisir dan Perikanan The Manager Reveiew West Science Interdisciplinary Studies Journal International Journal of Teaching and Learning (INJOTEL) West Science Social and Humanities Studies Rona Teknik Pertanian West Science Islamic Studies Jurnal Pengabdian Masyarakat Journal of The Civil Engineering Student Depik Jurnal Ilmu-Ilmu Perairan, Pesisir, dan Perikanan PESARE: Science and Engineering Service Journal Kreativasi: Journal of Community Empowerment Jurnal Sains Sistem Informasi Economic: Journal Economic and Business The Indonesian Journal of Computer Science IEB: Journal of Islamic Economics and Business LA RIBA: Jurnal Perbankan Syariah PAMARENDA: Public Administration and Government Journal International Journal of Sustainable English Language, Education, and Science Jurnal Ilmu Multidisiplin Adabiyah Islamic Journal Acta Geoscience, Energy, and Mining Asian Journal of Science Education Jurnal Ilmiah Pendidikan Citra Bakti
Muhammad Rusdi
Ilmu Administrasi Negara Fisip-Unmus
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 177 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 177 Documents
Search

 5   6   7   8   9 
PENGARUH PENGGUNAAN MEDIA ANIMASI DAN KESIAPAN BELAJAR TERHADAP MINAT BELAJAR IPA SISWA KELAS V Sutria, Dewi; Murbojono, Rahmat; Rusdi, Muhammad
Tekno - Pedagogi : Jurnal Teknologi Pendidikan Vol. 2 No. 1 (2012): Tekno-Pedagogi Vol 2 No.1 Maret 2012
Publisher : Program Magister Teknologi Pendidikan Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/teknopedagogi.v2i1.2235

Abstract

This research aims to know the differences of interest in learning through the application of media animation and conventional learning in IPA learning. Sample of this research is determined by quasi experimental design and take two classes samples, namely experiment class use media animation and control class use the conventional learning models. The research instrument is used: 1) the learning design by using the media animation and conventional learning design, 2) learning readiness questionnaire, 3) evaluation in the form interest questionnaire. Analysis of the data used is analysis of covariant (ANCOVA). The result of this research showed that: 1) interests in learning IPA, the student who have a high readiness, higher when compared with the interest in learning IPA that student have a low readiness. 2) Interest in learning IPA students are taught by media animation is no different with interest in learning IPA that student is taught by conventional. The result of this research when analyzed by ANCOVA can be concluded that: 1) there is a linear relationship between learning readiness and interest in learning IPA, 2) there is no difference between interest in learning IPA in experiment class with in learning IPA in control class. Kata kunci: media animation, learning readiness, interest in learning
EVALUASI PELAKSANAAN PROGRAM REMEDIAL DENGAN MENGGUNAKAN MODEL FORMATIF-SUMATIF PADA PELAJARAN MATEMATIKA KELAS V Sianipar, Mariska; Rusdi, Muhammad; Suratno, Suratno
Tekno - Pedagogi : Jurnal Teknologi Pendidikan Vol. 3 No. 2 (2013): Tekno-Pedagogi Vol 3 No.2 September 2013
Publisher : Program Magister Teknologi Pendidikan Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/teknopedagogi.v3i2.2244

Abstract

The remedial is a learning system which is taken based on a comprehensive diagnosis referred to find what is necessary to the students. One of the remedial activity is called an improvement given to the students. SDN 47 Kota Jambi is one of the school that remedial program is applied. This research examines the implementation of remedial program on mathematic subject, obstacles to the implementation of remedial program, intentions, and the effectiveness of teaching remedial on mathematics. This research applies descriptive approach. Interview, observation, and documentation were used to collect data. Interactive analysis model are connected with four interrelated components such as data collection, data reduction, data presentment and conclusion. These four criteria were used as validity data checking: level of credence, diversions, dependence, and the level of certainty. The results of this research have shown that (1) The implementation of remedial formative and summative program in SD 47 Kota Jambi has been accomplished as well. The school is also support the implementation of this program. As for the parents, the remedial program means giving a chance to the students to improve their mark. (2) This research found that student’s character, family, and society are the problems in the implementation of remedial program. As for the teachers, it is quite difficult to set the implementation time whereas as for the students, they are facing difficulties when dealing with narrative text, have lack of attention to the subject explained by the teacher and some of them are less-prepared when facing the remedial. (3) This remedial program has produced students who are diligent and built confident within themselves, getting more and more accurate when they have to dealing with their task and problems. (4) Still there are some improvements that needs to be achieved such as they are not develop their attitude and habits that encourage the sense of self-studious and confidence. Thus, sometimes they did not do their homework given by their teacher. (5) Remedial teaching on mathematics is very effective and brings good effect to the students both in school and home. Keyword : program evaluation, remedial, formative-summative model
THE CONSTRUCTION AND VALIDATION OF INSTRUCTIONAL DESIGN MODEL FOR ENGLISH AS FOREIGN LANGUAGE INSTRUCTION Ervina, Ervina; Saharudin, Saharudin; Rusdi, Muhammad
Tekno - Pedagogi : Jurnal Teknologi Pendidikan Vol. 4 No. 1 (2014): Tekno-Pedagogi Vol 4 No.1 Maret 2014
Publisher : Program Magister Teknologi Pendidikan Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/teknopedagogi.v4i1.2250

Abstract

The objectives of this research are to propose a specifically designed Instructional Design (ID) model for English as foreign language instruction. The method adopted in developing the proposed ID model is by studying the existing models that have been proposed by many experts and identifying the components of these models. Various theories and perspectives are considered in designing the proposed ID model and integrating the components into the model and their sequences. An ID model for English as foreign language instruction developed in this research consists of seven components which are arranged in mix sequence approach. The components that are connected to the instructional design model are learners needs analysis, learning objectives, instructional materials and sequence, instructional media, instructional strategis, authentic assessment, and performance improvement. The components of the model are arranged following a mix model approach, and thus the model application and use are more flexible. The ID model was validated by two experts through expert reviews and four teachers’ perception. These two experts have indicated that the model has fulfilled internal validation in terms of the components and sequence. Teachers’ perception has given an indication that the model on conceptual basis could be implemented successfully for English as foreign language instruction. Keyword: Instructional Design (ID) model, English as Foreign Language (EFL) instruction
PENGARUH PENDEKATAN RME DAN AQ TERHADAP KEMAMPUAN KOGNITIF MATEMATIKA SISWA KELAS VII SMP Yosheva, Novi; kamid, Kamid; Rusdi, Muhammad
Tekno - Pedagogi : Jurnal Teknologi Pendidikan Vol. 3 No. 1 (2013): Tekno-Pedagogi Vol 3 No.1 Maret 2013
Publisher : Program Magister Teknologi Pendidikan Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/teknopedagogi.v3i1.2296

Abstract

The objective of this study is show how significant the influence of the use of RME approach and AQ to mathematics achievenment in SMP Negeri 2 Muaro Jambi. The study used exsperimental 2 × 3 factorial design and was applied to two groups of this study is the second semester student in class VII SMP N 2 Muaro Jambi 2011/2012 which consist of 6 classes. Samples are taken randomly. Class VII-A is the experimen class and class VII-B is used for controlling. After learning shows that cognitif abilities differ siqnifikan both groups and the results of learning posttest experimental class Climber category earned an average yield learning (82) for the experimental class and average class learning outcomes for the control (68.36), which means that student cognitif abilities in learning RME approach is better than the student cognitif abilities using conventional approaches. Based on these results it can be concluded that the role of AQ climbers in the learning process by using the RME approach can improve cognitive ability math students. Keyword: Realistic Mathematics Education (RME) Approach, Adversity Quotient, Students’ cognitive achievement
Chemistry Learning Revolution: Interactive Multimedia E-Learning with a Problem Based Learning Approach Triyasmina, Triyasmina; Rusdi, Muhammad; Asyhar, Rayandra; Dachia, Hassan Abdullahi; Rukondo, Nyanjiga
Tekno - Pedagogi : Jurnal Teknologi Pendidikan Vol. 12 No. 2 (2022): Tekno-Pedagogi
Publisher : Program Magister Teknologi Pendidikan Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/teknopedagogi.v12i2.32521

Abstract

This research aims to develop interactive multimedia e-learning based on problem-based learning in chemistry learning. Research is the development of multimedia that can be a solution in the form of e-learning. Web learning is expected to function as a virtual teacher, virtual classrooms, and learning resources that can be accessed easily. The media was tested in terms of the attractiveness, ease of use, efficiency, and effectiveness. Development carried out by Lee and Owen adaptation models consisting of analysis, design, development, and evaluation. Evaluation phase is done by testing the expert to be validated. Validation is done by a designexperts, media specialist, and a chemistry expert. The products have been valid then tested on students and chemistry teachers in a small group.Based on group tests, it was found that the learning media products developed were liked and received positive responses, so they could be declared good for use as chemistry learning media.
Exploring Physics: Engaging Inquiry-Based Labs for SMAN 1 Muaro Jambi's Class X Munthomimah, Ririn; Yamin, Martinis; Rusdi, Muhammad
Tekno - Pedagogi : Jurnal Teknologi Pendidikan Vol. 12 No. 2 (2022): Tekno-Pedagogi
Publisher : Program Magister Teknologi Pendidikan Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/teknopedagogi.v12i2.32523

Abstract

This research is a research development which aims to meet the availability of of physic learning materials based inquiry laboratory activities that can improve the effectiveness and attractiveness of the teaching of physics in class X SMAN 1 Muaro Jambi. This research method to adapt the model ADDIE which consists of five main stages of the Analysis, Design, Development, Implementation, and Evaluation. The resulting product has been evaluated through a process of expert validation of learning materials, learning technologies expert validation, testing peers, individual testing, small group testin, and testing of large groups. Data was collected through questionnaires, interviews, and assessment of learning outcomes. From the results of questionnaires and interviews showed that the developed teaching materials physics has been well categorized and fit for use. From the assessment of learning outcomes in the cognitive, psychomotor, and affective successively obtained an average value of students 76, 80, and 80 were categorized as having good learning outcomes.
Theoretical construction of the microteaching model-based PjBL and blended learning for prospective biology teachers Sadikin, Ali; Rusdi, Muhammad; Hasibuan, Muhammad Haris Effendi; Siburian, Jodion
BIO-INOVED : Jurnal Biologi-Inovasi Pendidikan Vol 6, No 2 (2024): June 2024
Publisher : Master Program of Biology Education, Universitas Lambung Mangkurat, Banjarmasin, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/bino.v6i2.19337

Abstract

Microteaching as a learning model must be updated for the future, especially in preparing prospective biology teachers with the 4C skills required in the 21st century. This study aims to develop a microteaching model-based Project-based Learning (PjBL) and blended learning to enhance the 4C skills of prospective biology teachers. The research method uses a Research & Development approach with the ADDIE framework. The research subjects are the Biology Education Study Program students who take the microteaching course. This model integrates PjBL and blended learning, including the following stages: (1) Project orientation (synchronous), (2) Module development (asynchronous), (3) Peer review (asynchronous), (4) Presentation of peer review results (synchronous), (5) First teaching practice and peer review (asynchronous), (6) Presentation of first teaching practice results (synchronous), (7) Second teaching practice and peer review (asynchronous), (8) Presentation of second teaching practice results (synchronous), (9) Collection of project videos (synchronous), and (10) Project evaluation (synchronous). Data collection techniques include questionnaires, validation sheets, observation sheets, and tests, with data analysis using a t-test. The results show that model enhances the 4C skills of prospective biology teachers. In conclusion, this model effectively improves 4C skills with the guidance of a logbook and LMS. Still, lecturers must encourage and facilitate student learning activities through direct communication or instant messaging. This research impacts the quality of education for prospective biology teachers in the future.Abstrak. Microteaching sebagai model pembelajaran perlu diperbaharui untuk masa depan, khususnya dalam menyiapkan calon guru biologi dengan keterampilan 4C yang dibutuhkan pada abad 21. Penelitian ini bertujuan mengembangkan model microteaching berbasis project-based learning (PjBL) dan blended learning bagi calon guru biologi. Metode penelitian ini menggunakan pendekatan Research & Development dengan kerangka ADDIE. Subjek penelitian adalah mahasiswa Program Studi Pendidikan Biologi yang mengambil mata kuliah microteaching. Model microteaching yang dikembangkan mengintegrasikan PjBL dan blended learning, meliputi tahapan: (1) Orientasi proyek (sinkronus), (2) Pengembangan modul (asinkronus), (3) Peer review (asinkronus), (4) Presentasi hasil peer review (sinkronus), (5) Praktik mengajar pertama dan peer review (asinkronus), (6) Presentasi hasil praktik mengajar pertama (sinkronus), (7) Praktik mengajar kedua dan peer review (asinkronus), (8) Presentasi hasil praktik mengajar kedua (sinkronus), (9) Pengumpulan video proyek pembelajaran (sinkronus), dan (10) Evaluasi dan penilaian proyek (sinkronus). Teknik pengumpulan data menggunakan angket, lembar validasi, lembar observasi, dan tes. Teknik analisis data menggunakan t-test.  Hasil menunjukkan bahwa model ini meningkatkan keterampilan 4C pada calon guru biologi. Kesimpulannya, moel ini efektif meningkatkan keterampilan 4C dengan panduan logbook dan LMS, Namun, dosen perlu mendorong dan menfasilitasi kegiatan belajar mahasiswa melalui komunikasi langsung atau pesan instan. Penelitian ini berdampak pada peningkatan kualitas pendidikan calon guru biologi di masa depan.
PERAN KECUKUPAN MODAL ATAS PENGARUH RISIKO PEMBIAYAAN DAN LIKUIDITAS TERHADAP PROFITABILITAS (STUDI PADA BANK UMUM SYARIAH PERIODE 2016-2018) Yushinta, Ryan; Rusdi, Muhammad; Desiana, Lidia
LA RIBA: Jurnal Perbankan Syariah Vol. 2 No. 01 (2020): Desember 2020
Publisher : Program Studi Perbankan Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53649/lariba.v2i01.196

Abstract

This study aims to analyze and determine the influence of financing and liquidity risks on profitability with capital adequacy as an intervening variable in Islamic Commercial Banks in Indonesia for the period of 2016-2018. The population in this study were 14 Islamic Commercial Banks in Indonesia in the 2016-2018 period. The technique used in sampling is purposive sampling. The sample used is the 2016-2018 quarterly report on 7 Sharia Commercial Banks. The type of data used is secondary data. Data analysis techniques in this study used SPSS 21 software, which consisted of descriptive statistical analysis, classic assumption tests, multiple regression analysis, and mediation testing using the causal step and sobel test methods. By using multiple regression analysis, the results of the study show that the financing risk (NPF) has a negative and significant effect on profitability (ROA). Liquidity (FDR) has a positive and significant effect on profitability (ROA). Capital adequacy (CAR) doesn’t affect profitability (ROA). Financing risk (NPF) has a negative and significant effect on capital adequacy (CAR). Liquidity (FDR) doesn’t affect capital adequacy (CAR). Then based on the results of the analysis using the causal step and sobel test methods, capital adequacy (CAR) mediates the effect of financing risk (NPF) and liquidity (FDR) on profitability (ROA).
Tipologi Inovasi dalam Layanan Publik : Implementasi dan Tantangan Mall Pelayanan Publik di Kabupaten Sinjai Megawati, Megawati; Ahmad, Badu; Rusdi, Muhammad
PAMARENDA : Public Administration and Government Journal Vol. 4 No. 2 (2024): Edisi November
Publisher : Program Studi Ilmu Pemerintahan, FISIP - Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/pamarenda.v4i2.50

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi inovasi pada Mall Pelayanan Publik (MPP) di Kabupaten Sinjai berdasarkan lima tipologi inovasi: produk/layanan, proses pelayanan, metode pelayanan, kebijakan, dan sistem. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa inovasi produk di MPP Sinjai meliputi digitalisasi layanan, seperti aplikasi mobile, sistem antrian berbasis teknologi, dan kios interaktif, telah mempermudah masyarakat dalam mengakses layanan publik sekaligus meningkatkan kenyamanan dengan fasilitas tambahan. Dalam aspek proses, digitalisasi alur kerja berhasil meningkatkan efisiensi dan transparansi. Pada metode pelayanan, pendekatan layanan satu atap memungkinkan integrasi berbagai layanan publik dalam satu lokasi, sementara aplikasi elektronik memperluas jangkauan layanan. Kebijakan inovatif mendukung transparansi dan inklusivitas, memastikan akses bagi kelompok rentan. Keberhasilan inovasi sistem di MPP Sinjai tercermin dari integrasi layanan antar instansi melalui teknologi digital yang mempercepat alur kerja dan meningkatkan partisipasi publik. Namun, koordinasi antarinstansi dan hambatan budaya organisasi masih memerlukan perhatian lebih lanjut. Penelitian mendatang dapat mengeksplorasi dampak inovasi ini terhadap kepuasan masyarakat, strategi mengatasi kesenjangan digital, dan studi komparatif dengan MPP di wilayah lain guna memahami praktik terbaik dan tantangan serupa.
Pemanfaatan Media Sosial (Facebook) Terhadap Peningkatkan Penjualan Di Apotek Indah Kelurahan Lalebata Kabupaten Sidenreng Rappang Agustina, Agustina; B., Sofyan; Rusdi, Muhammad
Jurnal Ilmu Multidisiplin Vol. 2 No. 2 (2024): Jurnal Ilmu Multidisiplin
Publisher : Jurnal Ilmu Multidisiplin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53935/jim.v2.i2.16

Abstract

Penelitian ini bertujuan untuk menganalisis pemanfaatan media sosial, khususnya Facebook, dalam meningkatkan penjualan di Apotek Indah yang terletak di Kelurahan Lalebata, Kabupaten Sidenreng Rappang. Penelitian ini menggunakan pendekatan kualitatif dengan metode wawancara mendalam terhadap karyawan dan konsumen Apotek Indah. Data yang diperoleh dianalisis berdasarkan empat aspek pemanfaatan media sosial, yaitu konteks, komunikasi, kolaborasi, dan koneksi. Hasil penelitian menunjukkan bahwa pemanfaatan media sosial berperan signifikan dalam meningkatkan interaksi dengan konsumen, mempercepat penyebaran informasi produk, serta memperluas jangkauan pasar. Selain itu, promosi melalui Facebook memberikan dampak positif terhadap peningkatan kesadaran konsumen terhadap produk, yang berujung pada peningkatan penjualan, khususnya produk vitamin, perawatan kulit, dan obat-obatan herbal. Penelitian ini juga mengidentifikasi bahwa penggunaan media sosial mampu mengurangi biaya promosi tradisional dan meningkatkan efisiensi operasional. Secara keseluruhan, pemanfaatan media sosial oleh Apotek Indah terbukti dapat meningkatkan penjualan serta mempererat hubungan dengan konsumen.
Co-Authors ., Cholish A.A. Ketut Agung Cahyawan W AA Sudharmawan, AA Abbas, Risma Abdul Azis Abdul Chalim Abdullah Abdullah Abdullah Abdullah Abdullah, Muh Tang Abubakar Karim Adelina, Putri Adiyono admin admin, admin Adnan, Amri Agus Nugroho, Agus agusria, yelfi Agussabti Agussabti Agussalim, Muhammad Ilham Agustina AGUSTINA, SYLVIA Ahmad Ahmad Ahmad Difa Awlia Aslim Ahmad Ridwan Ahmad, Badu Akhmad Baihaqi Akil, Muh. Yahya Al Maraghy, Muhammad Al-Ikhlas Alfah, Rina Alfajri, Amad Zaki Ali Imron Ali Sadikin Ali Sadikin Ali Sarong Aliza, Nur Alvarizi, Imam Amiren, Muslim Amirullah -, Amirullah Amprin Amprin Anisum Ansyar, Raynadra Aprianty, Aprianty Ar Rasyid, Ulfa Hansri Ardiansyah . Ardiansyah, Feri Ariani, Andi Arijuddin, Arijuddin Armelly, Armelly Asegaff, Aulia Rizky Muhammad Hendrik Noor Ashari, A. Muh. Ikbal Asni Johari Asri Gani Atriana Djabbar Aty Mulyani Azhar Aziz, Azhar AZIZ H, ABDUL B, Sofyan B., Sofyan Balqis, Salsabila Bambang Setiawan Banurea, Waldemar Basri*, Hairul Budiarti, Retni S Bulba, Alfa Taras Cahaya, Cahaya Chaliluddin, Makwiyah A Chaliluddin, Makwiyah A. Cholish Cut Nurmaliah Dachia, Hassan Abdullahi Damanik, Muhammad Zein Darma, Revi Yulia Darnawati, Darnawati Dasriansyah, Dasriansyah Daulay, M. Sukri Habibi Deli, Anwar Desiana, Lidia Devi Syafrianti, Devi Devita, Rischa Dewi Sutria Dharma, Revi Yulia Diem, M. Junestrada Djaing, Hamsinah Djufri - Dody Dharmawan Trijuno, Dody Dharmawan Edy Miswar, Edy Efriyeldi, Efriyeldi Elisa Elisa Emdat Suprayitno Endro Baruno, Yosep Heristyo Ervina Ervina Ervina Mukharomah, Ervina Erwin Erwin Evita Anggereini Faisal Abdullah Fajar Akbar Fajri Fajri Fakhrana, Siti Zahrina Fatma Suryani Harahap Fazlina, Yulia Dewi Febriani, Fransiska Febrin Aulia Batubara Gagarin, Yuri Haerunnisa Haerunnisa, Haerunnisa Halim Akbar, Halim Hamonangan, Domu Hamsu Hanafi, Hamsu Hamza, Amiruddin Hanafi, Hasdar Handayani, Ira Haning, Mohammad Tahir Hartati Hartati Hartini, Suji Hartono, Arif Haryati Haryati Hasan, Faisal Fahmi Hasanuddin Hasanuddin Haslindah, Haslindah Hasman, Haryaji Catur Putera Hasniati, Hasniati Hasnidar Hasnidar Hayati, Durrah Hendra Syahputra Hendrik Noor Asegaff, Aulia Rizky Muhammad Heni Mulyani Pohan Heri Junaidi Herlina, Besse Herman, Bahtiar Hesti Meilina Hidayati Hidayati Hugo Aries Suprapto Hulu, Fitria Nova Humam Hamid, Ahmad Husnayani, Husnayani I Gusti Bagus Wiksuana Ibrahim, Muh Akmal Ibrahim, Muh. Akmal Ichsan Setiawan Ihsan, Afriadi Ilham Ilham Ilyas, Fithriady Indah, Syahnifa Nur Indra Indra Indra Tjahyadi Irawan Saputra Irawan, Shahril Irham*, Muhammad Irmawati Irmawati Irwan Islahunnufus Islahunnufus Ismadi Ismadi Ismail, Zarina Binti Jasman Jasman Jodion Siburian Judijanto, Loso Juellyan*, Juellyan Jumiati Jumiati Jumriadi Kahar Kahar, Kahar Kalsum, Anastasia Ummu Kamal, Syafruddin Kamid Kamid Kamisnuddin, Kamisnuddin Karim*, Abubakar Kherunnisa, Kherunnisa Khusrizal Khusrizal L, Syahrir Laila Nazirah Latif, Adam Lemiyana Lestari, Sri Ayu Lubis, Faizal Lubis, Putra Fisabilillah Luther Sonda M, Nurul Husna. M.S, Sufardi Mahalisa, Galih Maharani Maharani, Maharani Mahdi, Ammar Mahyuddin Mahyuddin Manfarizah Manfarizah MARIA BINTANG Mariska Sianipar Martinis Yamin Masroito, Masroito Maula, Rizka Maulia, Umrah Mekar Mayasari, Nanny Mazah, Fiqih Abdul Megawati - Mei Fita Asri Untari Merti Triyanti Mhd Daud Pinem Miftah Chairani Hairuddin Miftahul Arifin, Moh. Minarni Misbullah, Alim Mitrolia, Romi Mohd Sanusi S. Ahamad, Mohd Sanusi S. Mubaraq, Awwalul Muhammad Haris Effendi Hasibuan Muhammad Irham Muhammad Riandi, Muhammad Muhammad Yanis Muhammadong Muhardian, Munar Muhareni, Iin Muhtadi, Muhamad Ammar Mujiyono Wiryotinoyo Munawar Khalil Munte, Anisah Risle Munthomimah, Ririn Murni Murni Murtadha*, Amir Musawir, Iwan MUSLIM MUSLIM Muttaqin, M. Zainul Muyyasir, Muyyasir Myna Agustina Yusuf N, Safriyanti Nadimisia, Tiara Dwisca Nadiya Hijriana, Nadiya Naldi, Anri Nasirsah, Nasirsah Nasruddin Nasruddin Nasution, Nurdila Nazhifah, Sri Azizah Nisa, Liza Choirun Nisoh, Anan Niswar, Muh. Nizamuddin Noer Fadhly Nopiah, Ririn Novi Yosheva Novie Ary Priyanti Nurjannah Ginting, Litna Nurjannah Nurjannah Nurmaini Ginting Nurmi Nurmi, Nurmi Othman, Zulkifli Otong Sulaeman, Otong Palla, Rahmat Anggung PAMUJI Pamuji, Slamet Paryono Pasaribu, Esti Pattiasina, Petrus Jacob Pratama, Farrel Pratiwi, Haslindah Pratiwi, Zulhaini Desi Priyana, Yana Pulungan, M Anhar Pulungan, M. Anhar Purwaningrum, Evi Kurniasari Puspa, Vivera Ruselli Puteri, Ade Dita Putra, Muhammad Amril Pratama Putri, Andriani Putri, Anindah Ghaestiara Putri, Maharani Raden Mohamad Herdian Bhakti Rahadian Zainul Rahayu, Putri Rahma, Aulia Rahmat Murbojono Rahmat, Agi Sugi Rahmatillah, Lia Fitria Rahmawaty, Rahmawaty Rahmin W, Wa Ode Ramlan, Pratiwi Rante, Margaretha Wadid Rasyid Ridha Rasyid, Andi Tabrani Rayandra Asyhar Rd. Selvy Handayani Rini, Willia Novita Eka Risma Risma, Risma Rismayanti Rismayanti Rizqy, Irhas Romano Romano Ruhizal Roosli, Ruhizal Rukondo, Nyanjiga Rusdina, Rusdina Safiatur Rahman, Safiatur SAFIRA Safitri, Rosanda Zuly Saharudin Saharudin Salaminawati, Salaminawati Salminawati Sam Hermansyah Samiri, Muliani Samsul Kamal Sangkala Saprizal Hadisaputra Sapta Samudera, Regina Saputra, Kurnia Sara, Yuni Sarira, Matthew Tinna Saumi Syahreza Sehan Rifky Septiani, Azisah Septriani Septriani Setiawan, Kholik Setyawati, Neng Ina Shalihah, Bunga Mar'atush Sihombing, Jimmy Thandrio Jaya Silvana, Silvana Silvinia Silvinia Sinaga, Guiraldi Huzaini SIRAJUDDIN, HAJI Siregar, Rahmat Fauzi Siti Fatimah Sitorus, Antoni Sofyan Sofyan Solly Aryza Sri Rezeki, Happy Sri Susilawati Sri Wahyuni Sua, Andi Tenri Sugianto Sugianto Suherman Sujatmiko, Wandi sukiakhy, kikye martiwi Sulton Nawawi Sumarni Sumarni Supriandi Supriandi, Supriandi Suratno Suratno Syafaruddin, Andi Riska Andreani SYAHRIAL SYAHRIAL Syahruddin, Asri Syamsiah, Syamsiah Syamsiar, Syamsiar Syukri, Muhammad Rafli T. Tikson, Deddy Tasrip, Tasrip Taswin, Apriana Tatag Muttaqin Teti Arabia Thamrin Thamrin Thursina, Fazrian Tri Ariani Tri Haryati Triyasmina, Triyasmina Ulfi, Hangra Traverma Ummi Kalsum Upik Yelianti Usiono Usiono Utami, Renita Dian Wahab, Fajar Islam Wahyu, Tri Dedy Waskito Waskito, Waskito Wibowo, Muhammad Arif Wirasari, Riza Ria yadi, indra Yakub, Rahman Yani, Achmad Yayan Sudrajat Yayuk Astuti Yoga Achmad Ramadhan Yulia Khairunnisa, Yulia Yushinta Fujaya Yushinta, Ryan yuvina Zaenuddin Zaenuddin, Zaenuddin Zainal Usman Zainuddin, Akmal Zariansyah, Zariansyah