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Journal : Journal of Accounting and Business

Pengaruh Iklan dan Promosi Penjualan di Instagram terhadap Keputusan Pembelian Produk Serum Wajah Scarlett Whitening Yohanah Natalia; Herman; Chasan Azari
Journal Of Accounting and Business Volume 1 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v1i1.76

Abstract

Advertising and sales promotion is one of the promotional activities that may be carried out during the Covid-19 pandemic. Scarlett Whitening is a local skincare brand that is in great demand by Instagram users. Currently, Scarlett Whitening is the brand with the most Instagram followers compared to other local skincare Instagram followers. This study aims to determine how much influence advertising and sales promotions on Instagram have on purchasing decisions for Scarlett Whitening facial serum products. The population in this study are Scarlett Whitening consumers. The sample in this study were 100 respondents. This type of research is quantitative. Sources of data used are primary data and secondary data. Data collection techniques using a questionnaire with five alternative answers. The stages carried out in this research are validity and reliability tests. Then to test the hypothesis, multiple linear regression tests were carried out, then the individual parameter significance test (t statistical test), simultaneous significance test (f statistical test), the coefficient of determination (R2) and multiple correlation coefficients were carried out. The results of the regression analysis in this study indicate that advertising and sales promotions have an effect on purchasing decisions with the equation Y= 2.531 + 0.236 X1 + 0.534 X2. Sales promotion variable is the most influential variable on purchasing decisions, which is equal to 0.534. The advertising variable is the variable that has the least effect on purchasing decisions, which is 0.236. The results of the f (simultaneous) test show that the advertising and sales promotion variables have an effect on purchasing decisions
Pengaruh Komunitas dan Ekuitas Merek Terhadap Minat Pembelian Ulang Motor Sport Kawasaki di Sidoarjo (Studi Pada Komunitas SINEVO) Shofi Asyaduddin Sakti; Febrina Hambalah; Herman
Journal Of Accounting and Business Volume 1 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v1i1.82

Abstract

This study aims to examine the influence of brand community and equity on the intention to repurchase Kawasaki motorcycle sport products in Sidoarjo in the study of the SINEVO (Sidoarjo Ninja Evolution) community. The data analysis technique used multiple linear regression technique, saturated sampling technique. Data collection techniques used observation or observation techniques, and questionnaires (questionnaires). Furthermore, the research data was processed using SPSS version 23. The results of multiple linear regression analysis showed that the coefficient of determination was 0.789 so that it was stated that brand community and brand equity were able to influence repurchase interest by 79%. The regression coefficient values are all positive, namely 3.180 for the constant, 0.221 for the brand community, and 0.282 for the brand equity. While the results of the F test showed a significance value of 0.000 <0.05, indicating that this regression model was feasible to use. The results of the hypothesis test explain that the t-test of the brand community variable obtained a significance value of 0.010, and the brand equity variable of 0.000 so that it can be concluded that brand community and brand equity have a positive and significant effect on repurchasing interest in Kawasaki sport motorbikes in Sidoarjo, a case study on the SINEVO community (Sidoarjo Ninja Evolution).
Analisis Perilaku Konsumen Produk Fashion Local Brand Erigo dalam Memutuskan Pembelian Online melalui E-commerce Shopee Fahmi, Muhammad Ruslan Zamzami; Winarto; Herman
Journal Of Accounting and Business Volume 2 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v2i1.89

Abstract

In this online and digital world, shopping can also be done online, such as at Shopee. As we already know, along with the development of technology and information, nowadays many online shops have sprung up in various groups, from teenagers to adults. The business sector currently experiencing intense competition is the fashion business sector, one of which is the local brand Erigo. This research uses descriptive research with qualitative methods using a case study approach that explains phenomena through data collection without prioritizing population size or sampling. to get depth data. The research subjects consisted of five Adm study program students. Business Faculty of Social and Political Sciences, Hang Tuah University, Surabaya. Consumer behavior refers to the purchase decision process which consists of five stages, namely problem recognition, information search, alternative evaluation, purchase decision, and post- purchase behavior. Therefore, the decision making made by some students looks different. Even so, all their needs and desires to get Erigo brand products are still fulfilled by choosing shopee to make purchase transactions  because transactions are more  convenient, complete information,  easier searching, more affordable prices, more flexible time and good consumer confidence. Meanwhile, the consumer's process of deciding to purchase Erigo products online is based on reviews, prices, ratings, as well as the existence of flash sales programs, extra free shipping and discounts. On the other hand, the trust of the informants remains loyal in buying Erigo products using Shopee involving friends and needs related to fashion.
Analisis Penilaian Kinerja Karyawan Studi pada Waiters Cafe Belly Buddy dengan Metode Behaviorally Anchor Rating Scale (BARS) Rizal Nazarudin A; Herman; Arie Ambarwati
Journal Of Accounting and Business Volume 1 Nomor 2
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v1i2.106

Abstract

In the world of work, employee performance appraisal has an important role. This relates to decisions that will be taken by the company, related to the performance of its employees. As is the case with Cafe Belly Buddy, which is one of the culinary business ventures in Surabaya, is a company that of course conducts performance appraisals or evaluations for its employees. The method used by the current management of Cafe Belly Buddy is to carry out an evaluation process once every 3 (three) months, and the basis for the assessment has not used a structured method, so it is felt that it is still considered ineffective. This is because there are still many employees who consider formality, assessment is subjective, there are no clear and measurable standards, as well as feedback on employee performance achievements. As a result, employees feel uncomfortable and unmotivated at work. To overcome this, the authors compiled an employee performance assessment based on the method, namely using the Behaviorally Anchor Rating Scale (BARS) method. The Behaviorally Anchor Rating Scale (BARS) method can overcome the problem of evaluating employee performance which tends to be subjective in this case it can be used to meet the company's need for standards and feedback in employee performance appraisals. For this reason, the Behaviorally Anchor Rating Scale (BARS) method will be implemented for the waiters/waitress division which currently requires review and improvement in its performance process. By using this method, it is expected to be able to solve the problem of assessing the performance of waiters at Cafe Belly Buddy, so that finally employees can work comfortably and full of motivation and enthusiasm in carrying out their performance.
Pengaruh Sponsorship dan Brand Ambassador terhadap Purchase Intention dengan Brand Image sebagai Variabel Intervening: Shopee sebagai Sponsor Utama Liga 1 Indonesia dan Cristiano Ronaldo sebagai Brand Ambassador Diza Nur Alinda; Herman; Febrina Hambalah
Journal Of Accounting and Business Volume 1 Nomor 2
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v1i2.108

Abstract

This study aims to determine the effect of sponsorship and brand ambassador on purchase intention with brand image as an intervening variable at Shopee as the Main Sponsor of Liga 1 Indonesia and Cristiano Ronaldo as a Brand Ambassador. The method used in this research is quantitative research with explanatory research type. The research was conducted on residents of eastern Surabaya with the criteria that they have never purchased Shopee, know the Shopee League 1 football match, and know Cristano Ronaldo as Shopee's Brand Ambassador with a total of 90 research respondents. The sampling technique for nonprobability sampling was purposive sampling technique and used sample size guidelines according to Hair et al (2014). The data collection technique used a questionnaire using the Structural Equation Modeling (SEM) data analysis technique with the student version of the SmartPLS 3.2.7 analysis tool. The results of this study indicate that: 1. Sponsorship affects Purchase Intention 2. Brand Ambassador does not affect Purchase Intention 3. Sponsorship does not affect Brand Image 4. Brand Ambassador affects Brand Image 5. Brand Image affects Purchase Intention. 6. Brand Image as an integration variable does not indirectly affect the relationship of Sponsorship and Purchase Intention 7. Brand Image as an integration variable indirectly affects the relationship between Brand Ambassador and Purchase Intention.
Analisis Penilaian Kinerja Karyawan Studi Pada Waiters Cafe Belly Buddy dengan Metode Behaviorally Anchor Rating Scale Rizal Nazarudin A; Herman; Arie Ambarwati
Journal Of Accounting and Business Volume 2 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v2i1.110

Abstract

In the world of work, employee performance appraisal has an important role. This relates to decisions that will be taken by the company, related to the performance of its employees. As is the case with Cafe Belly Buddy, which is one of the culinary business ventures in Surabaya, is a company that of course conducts performance appraisals or evaluations for its employees. The method used by the current management of Cafe Belly Buddy is to carry out an evaluation process once every 3 (three) months, and the basis for the assessment has not used a structured method, so it is felt that it is still considered ineffective. This is because there are still many employees who consider formality, assessment is subjective, there are no clear and measurable standards, as well as feedback on employee performance achievements. As a result, employees feel uncomfortable and unmotivated at work. To overcome this, the authors compiled an employee performance assessment based on the method, namely using the Behaviorally Anchor Rating Scale (BARS) method. The Behaviorally Anchor Rating Scale (BARS) method can overcome the problem of evaluating employee performance which tends to be subjective in this case it can be used to meet the company's need for standards and feedback in employee performance appraisals. For this reason, the Behaviorally Anchor Rating Scale (BARS) method will be implemented for the waiters/waitress division which currently requires review and improvement in its performance process. By using this method, it is expected to be able to solve the problem of assessing the performance of waiters at Cafe Belly Buddy, so that finally employees can work comfortably and full of motivation and enthusiasm in carrying out their performance.
Analisis Attraction, Amenities, Accessability dan Ancillary Dalam Penawaran Produk Ekowisata di Pantai Klayar Edhy Purwanto, Firdiansyah Nugroho; Agus Subianto; Herman
Journal Of Accounting and Business Volume 2 Nomor 2
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v2i2.145

Abstract

Klayar Beach is one of the tourist destinations in Pacitan Regency which is being developed in the form of ecotourism through collaboration between stakeholders and strengthening their interactions. The number of visitors to Klayar Beach in the last 4 years has seen an increase and decrease in unstable tourists, but it is still the highest number of tourists in Pacitan Regency. This is inseparable from the management of the Klayar Panti which can attract tourist visits related to the aspects of offering 4A tourism products (attraction, amenities, accessibility, and ancillary). The purpose of this research is to describe and analyze the aspects of ecotourism product offerings at Klayar Beach. The approach used in this research is qualitative by using descriptive method. The data used in this study are primary data and secondary data, namely the results of interviews, observations, and documentation. The result of the research is that there is a tourist attraction which is an unspoiled natural resource with an ocean flute icon which is the hallmark of Klayar Beach. In terms of the amenities component of Klayar Beach, it seems that it has not met the needs of tourists due to the lack of adequate accommodation infrastructure development, such as hotels and restaurants that do not yet exist on Klayar Beach. Likewise, access to Klayar Beach can only be accessed by land travel, lack of transportation such as airports and ports, the last component that supports tourist activities, namely Klayar Beach, has been managed by the local government through the Pacitan DISPARBUDPORA in collaboration with POKDARWIS in Sendang Village. The supporting factors are in the attraction because there is an oceanic flute as an icon of Klayar Beach while the inhibiting factors are still not fulfilled from the aspects of amenities, ancillary and accessability.
Pengaruh Labelisasi Halal dan Harga Terhadap Keputusan Pembelian: Studi Pada Produk Susu Sapi Merek Tharwa Ramadhani, Nurul; Herman; Febrina Hambalah
Journal Of Accounting and Business Volume 2 Nomor 2
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v2i2.151

Abstract

This research was conducted to find out how much influence Halal Labeling and Prices have on Purchasing Decisions for Tharwa Brand Cow's Milk products. This research was conducted using quantitative methods. This research was conducted in Surabaya with the criteria of respondents being all buyers of Tharwa Cow Milk. The sampling technique was carried out using non-probability sampling and accidental sampling techniques with a sample of 96 respondents, and data analysis using multiple linear regression analysis with the help of SPSS (Statistical Program for Social Science) Version 25.0. The results of this study can be concluded that: 1) halal labeling has no significant effect on purchasing decisions; 2) price has a significant effect on purchasing decisions; 3) Halal labeling and price together have a significant effect on product purchasing decisions on Cow's Milk
Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Berwisata Pada Taman Hiburan Pantai (THP) Kenjeran Surabaya Samulana, Vela; Herman; Chasan Azari
Journal Of Accounting and Business Volume 3 Nomor 2
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v3i2.158

Abstract

Traveling decisions for tourists are influenced by various marketing mix factors including Product, Price, Location, Promotion, People, Process, and Physical Evidence. Of these various factors have an important role in improving travel decisions. The problem in this study is the effect of the service marketing mix on travel decisions at the Kenjeran Surabaya Beach Amusement Park (THP) both partially and simultaneously. The purpose of this study was to determine and analyze the effect of the service marketing mix on travel decisions at Kenjeran Surabaya Beach Amusement Park (THP) both partially and simultaneously. The population used in this study were all tourists at Kenjeran Surabaya Beach Amusement Park (THP). The sample used amounted to 96 respondents. This study uses quantitative methods with an associative approach, the sampling technique used is Incidental Sampling. The statistical analysis used in this study is the data instrument test, classical assumption test, multiple linear regression test, hypothesis testing using the t-test, f test, and the coefficient of determination using SPSS 25 for Windows. The results of testing with the t-test and f-test concluded that the variables of Product, Price, Location, Promotion, People, Process, and Physical Evidence simultaneously and partially had a significant effect on travel decisions. The test results with the Coefficient of Determination (R2) using Multiple Regression concluded that the influence of the seven variables, namely Product, Price, Location, Promotion, People, Process, and Physical Evidence was 92.1%.
Co-Authors -, Moehamad Ridhwan ., Andi Hepy Susanti A Suci Rahmadani Abd. Muis Abdireviane, Indraswati Tri Abdul Choliq Abdul Fadlil Abdul Fadlil Abdul Rahman Abdul Wahab Abdullah, Syapril Achmad Zainul Rozikin Ade Irma Adha Sofianti Adhi Prabowo, Basit Adiwirman Ady Ferdian Noor Afandi , Idris Herkan Agung Tri Lestari, agungyappi Agus Subianto Ahmad Jalaluddin Akbar, Muhammand Almaida, Maria Amelia Dwi Astuti amin, asrianti Amransyah An'nisa Pratama Putri Andi Tadjuddin Andik Yulianto ANDRIANSYAH Andy Angelica Napitupulu Anggriyani Angreini, Dewi Angri Lismayani Anis Akhwan Dhafin Anis Akhwan Dhafin Anjani Nur Febriyanti Anthony Anton Yudhana Aqla, Syarifah Ardiansyah Arie Ambarwati Arief Andika Putra Arief Prayoga, Krisna Arief Priyadi Arijanto, Rudy Aristiawan, Danul Arman Effendi Armansyah Armansyah Armansyah Armansyah, Armasyah Arna Purtina Asfira Yuniar Asharyati.R Askar Asngadi Asngadi Asri Sarif Asriadi Augusuriyanti, Grace Avianty, Astri Ayu Widya Ningsih AZIZAH AMAL Azmi, Irfan Bachrul Bactiar, Yusri Bahagiya, Multika Untung Bahraen Rinaldi Bayu Benedictus Budiono, Deanne Yoshe Fidela Cahyati, Isa Endar Candra, Andi Rumaydha Salsabila Chaidir, Randy Chandra Kurniawan, Gusti Chasan Azari Daril Willianson Hakim Darren Huang Dea Monika Deni Kuswandani Desyana Ghafarunnisa Dewi Angreini Dewi Indriyani Roslim Dhamayanti, Wina Dibyo Waskito Guntoro Didik Didik Aryanto Dion, Sandy Alferro Diza Nur Alinda Duma Simanjuntak Dumaris, Atri E.F., Hengky Edhy Purwanto, Firdiansyah Nugroho Edi Ismanto Effendi Eka Khairunnisa Ellyani Abadi Elpisah Elsa Mahardika Putri endah widyastuti Endang Sri Suyati ENDRI ENDRI Erwin Eti Ambarsari Dadi Evi Nurul Hidayati Fahmi, Muhammad Ruslan Zamzami Faiz Fajri Chairawati Farhan, M Rizki Fariwati Fatri Fatri Ardiansyah Febria Ditha Rosalina Febrianti, Asri Febrianti, Eka Lia Febrianto Syam Febrina Hambalah Fendy Fendy Prasetyawan Fidela Naomi Fikram Firman Firmansyah Fitriani Fradiato, Ikbal Frans Panjaitan Gerard Andito GITA SURYANI LUBIS Golan Hasan Gunadi Hadi Susanto Hadi Wijaya Hafizah, Haerani Hajerah Halimatun Sakdiya Hambalah, Febrina Hamjah Diha Hamzah Hamzah Hamzah, Muhammad Ilham Hamzah, Zeze Zakaria Happydinata, Gary Hardi Warsono HARIS MUNANDAR Haryani Hasbullah Hasnawati Hatmah, Nurul Hendriani, Ria Herdianti Darwis Herdianti Herdianti, Herdianti Herispon Herlina Heru Soetanto Putra Hery Widijanto Heryanti Hidayah, Yoda Taruna Hikmawan, Baso Didik Huangsajaya, Evelyne Ibrahim, Arsyik Ibtisam Idham, Rido Ihsanu Rozikin Ihsanuddin Ihwana As’ad Iin Nurbudiyani Iin Nurbudiyani Ika Puji Rahayu ILHAM Ilyas, Sitti Nurhidayah Imam Mukhlis Imam Riadi Imawan Imba, Farhan Indah Susilowati Intan Fadillah Intan Syifa Irawati Isnil Musaffah Istigfaris Rezki Iswari, Nopia Jamilatun, Putri Jansen Wiratama Jonathan Christopher Wiliem Jufri Dewa Junita Batubara, Junita Kadek Yudi Murdana Kadir, Mujtahid Bin Abd Kamaluddin Mantasa Kameliastri Kartius Karyawan Karyawan Putraidi Kencanawati, Inayah Kirana, Anggita Fadia Kunatan, Henni Kurnia R, Rika Kurniati La Ode Rusadi Lambang Basri Said Larisang Leonard, Dhamma Cahyadi Lestari, Ayu Dwi LI Cen Liang, Suwarno Lilis Nur Hayati lilis nurhayati Linda Novita Liper Siregar Lokapitasari Belluano, Poetri Lestari Lusi Risnadi M. Ansyar Bora M. Ziaurrahman Maemunah Maharani Dwi Pratiwi Maharani Dwi Pritiwi Mahka, Muh. Fachrur Razy Mandra, Mohammad Ahsan S Mardi Maria Ulfa Marthen Paloboran Marto Silalahi Mashud, Mashud Masruri Mastura, Syarifah Maximillian, Filbert Megat Norulazmi Megat Mohamed Noor Meita Sondang Riski Mirfan Misbahuddin MISYKAT MALIK IBRAHIM Mita Moehamad Ridhwan Moehamad Ridhwan, Moehamad Mohammad Fikri Mohammad Fikri, Mohammad Muammar Muh Yahya Muh. Akib D muh. Dahlan Muh. Shaleh Muhammad Akil Musi Muhammad Dzul Asmi Alhamdi Muhammad Iskandar Musa Muhammad Nur Akbar Rasyid Muhammad Nur Yamin Muhammad Razaq Fajar Muhammad Rizki Muhammad Sahrain Muhammad Syukran Muhammad Yusri Bachtiar, Muhammad Yusri Mujito Mukhtar Murinto Mutmainnah Jabar Muzakkir Mu’fidatul Nurul Hajjad Nadia Wati Aprianti Nandar Cundara, Nandar Nasir, Haidawati Nengsih, Inda Ayu Netania Saragih Nilam Tri Astuti Nor Hairani Normalina Saragih Novayanti Sopia Rukmana Nur Annisa Nur Maharani Islami, Andi Nur Miswar Nur Rahmi Nur Shilah Nur, Tajuddin Nuraeni, Eneng Nuraisyah Nursakina Nurul Aprila Safira Nurul Azkia Nurul Hilda Nurul Hudah Nurul Ramadhani Okki Intan Mawarni Okky Intan Mawarni Oman Sukmana Partohap S. R Sihombing, Partohap S. R Parwoto Purwaty Putri, Elsa Mahardika Rachmad Kristiono Dwi Susilo Raffa Adi Galuh Rahim, Ismail Rahman Hasima Rahmatia Rakyan Paranimmita Sappurisa Kamanitra Ramadan Kiro Ratri Pramudita Razak, Farhan Radhiansyah Retno Martanti Endah Lestari Retno Sunu Astuti Ria Hendriani Ridwin Purba Ridwin Purba Rika Kurnia Rinday Zildjiani Salji Rino Indira Gusniawan Rio Subandi Ririt Dwiputri Permatasari Risnawati Rizal Nazarudin A Rizki Prakasa Hasibuan Rizkiyah, Putri Rodi Aswandi Rolyke Gonie Ronald, Azza Azahra Rosjidi, Cholik Harun Rosmita Royanow, Achlan Fahlevi Rully, Tutus Rusman, Arman Rusmayadi Sabirullah Sadli Syam Safitri, Nuralia Safri, Indra Saiful Fahmi, Saiful Salati Asmahasanah Salmasfattah, Novyananda Samsul Bahri Samsul Bahri Samulana, Vela Santi, Maya Sanusi Sanusi Sarbana, Baban Sartika Sarwadi Satrio, Muhammad Saudjhana, Audrey savitri, Lisa Sa’adah, Ainun Robi’ah Lailah Septiansyah, Sy Indra Setiya Rahayu, Setiya Setyawan, Ferdinta Daniasta Sherly Shofi Asyaduddin Sakti Siahaan, Agus Maringan Simanjuntak, Fredian Sintia Tampubolon Sitompul, Otmar Mangara Sobita Sobiyanto Sonia Sri Gustiani Suandi Subandi, Rio Suhaimi Suhono Suhono, Suhono Sukarni Sulaeman Miru Sulmiah Supriatna, Irfan Suriadi Suryani Sinaga Suwandi Suwarno Syahdan Syahrudin, Muhamad Syahrul Ramadan Syaifullah Syakuro, Qoid Abrori Syamsuardi Saodi Syarah, Maya Syarif, Farrah Syarkawi, Mukhtar Thahir Tadjuddin, Andi tanjung, rona Tanusantoso, Gabriela Teya Agustina Toyyibah, Herliana Solihatun Tri Wahono Triyanti, Vivie Tua, Maruli Usman Uswatun Hasanah Wahid Akbar Basudani Wahyu Lestari Wahyu Safitri Wardani, Alika Naziera Wardhani, Amita Whenjaya, Calvin Winartiana WINARTO Winarto, Agung Tri Wistiani Astuti Wulandari, Priastuti Yati Heryati Yiska hosana Yohanah Natalia Yuli Eka Wati YULIANI Yulianto, Andik Yuneka Saristiana Zakrah, Siti Zulkifli