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All Journal Dinamika Pendidikan EKONOMIS : Journal of Economics and Business YUME : Journal of Management Jurnal Ilmiah Ecosystem Jurnal Review Pendidikan dan Pengajaran (JRPP) Social, Humanities, and Educational Studies (SHEs): Conference Series Mudir : Jurnal Manajemen Pendidikan Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi PINISI Discretion Review Journal of Applied Science, Engineering, Technology, and Education Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Aktiva : Riset Akutansi dan Keuangan Mattawang: Jurnal Pengabdian Masyarakat Quantitative Economics and Management Studies Jurnal Dedikasi Pinisi Business Administration Review International Journal of Health, Economics, and Social Sciences (IJHESS) Panrannuangku Jurnal Pengabdian Masyarakat EduLine: Journal of Education and Learning Innovation Daengku: Journal of Humanities and Social Sciences Innovation Journal of Applied Business, Taxation and Economics Reseach Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Jurnal Multidisiplin West Science Journal of Economic Education and Entrepreneurship Studies IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Bata Ilyas Journal of Accounting Journal of Economics, Entrepreneurship, Management Business and Accounting Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pendidikan Terapan Vokatek : Jurnal Pengabdian Masyarakat Journal of Embedded Systems, Security and Intelligent Systems Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat West Science Social and Humanities Studies Prosiding Seminar Nasional Dies Natalis Universitas Negeri Makassar Jurnal MediaTIK Media Elektrik Malaqbiq : Jurnal Pengabdian kepada Masyarakat. Proceedings International Conference on Marine Tourism and Hospitality Studies Jurnal Sipakatau Journal of Vocational, Informatics and Computer Education Journal of Applied Artificial Intelligence in Education Fundamental and Applied Management Journal Journal of Economic Education and Entrepreneurship Studies Indonesian Journal of Business and Entrepreneurship Research Pinisi Journal of Entrepreneurship Review Indonesian Journal of Enterprise Architecture Indonesian Journal of Education (INJOE)
Andika Isma
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : Fundamental and Applied Management Journal

 1 
Contribution of Marketing Mix and its Impact on Purchasing Decisions of Siantano Furniture Products Eva Yuniarti Utami; Nurlaila Syarfiah Asfo; Rudi Kurniawan; Kushariyadi Kushariyadi; Andika Isma
Fundamental and Applied Management Journal Vol. 1 No. 2 (2023): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

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Abstract

This study aims to determine the effect and contribution of the marketing mix on purchasing decisions for Siantano Furniture Products that exist and are sold at PT Mega Indah Saru Timor (Misi Depo Bangunan) in Makassar City. The sample in this study were 96 Siantano furniture consumers who were coincidentally met by researchers and deemed suitable as respondents so that the Accidental Sampling method was used. Data collection was carried out using questionnaire, interview and documentation methods. The data analysis technique used is multiple linear regression analysis using Statistical Product and Servise Solution (SPSS) Version 25 and hypothesis testing using the F test and t test. The results of the study prove that part of the independent variables of the Marketing Mix, namely Product, Price, Place and Promotion have a positive and significant influence on the dependent variable, namely the Decision to Purchase Siantano Furniture Products at the Building Depot Mission in Makassar City. Products are the most dominant variable and have a significant effect on Purchasing Decisions for Siantano Furniture Products at the Building Depo Mission in Makassar City and are proven to be acceptable. Product is one of the variables that become the image of Siantano furniture which attracts consumers to buy these products.
How does Organizational Communication affect Job Satisfaction among Employees of Automotive Companies? Fasiha; Fatma Sarie; Suharto; Andi Naila Quin Azisah Alisyahbana; Andika Isma
Fundamental and Applied Management Journal Vol. 1 No. 2 (2023): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

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Abstract

This research aims to find out how organizational communication influences job satisfaction among automotive company employees. The population in this study were all internal employees of companies operating in the automotive sector, or in this case PT Hadji Kalla Toyota, totaling 80 people. The instruments used in the research were observation, documentation, and questionnaires. The data analysis technique used is simple linear regression analysis and partial hypothesis testing using the IBM Statistical for Product and Service Solution (SPSS) version 21 program. Based on the results of statistical tests, it shows that partially the organizational communication variable has a positive and significant effect on employee job satisfaction. Based on the results of this research, PT Hadji Kalla Toyota should maintain and improve organizational communication by creating a work environment that is not rigid, because a rigid work environment can cause communication between employees to decrease. By establishing good communication, this variable can increase job satisfaction employee.
Prioritizing Service Quality Levers in a Business Hotel: Empirical Evidence from SERVQUAL Hajar Dewantara; Andika Isma; Soussou Raharimalala
Fundamental and Applied Management Journal Vol. 3 No. 1 (2025): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v3i1.462

Abstract

This study investigates whether the SERVQUAL dimensions tangibles, reliability, responsiveness, assurance, and empathy—explain customer satisfaction in an independent full-service hotel and identifies the most influential levers. A cross-sectional survey of 100 staying guests recruited via accidental (intercept) sampling was administered using validated Likert-scale items. Construct validity and reliability were established prior to hypothesis testing. Multiple regression with standardized coefficients was employed to estimate the partial effects of each dimension and to assess their relative importance. Results indicate that all dimensions exhibit positive associations with satisfaction; empathy emerges as the strongest predictor, followed by assurance, reliability, and responsiveness, while tangibles show the weakest effect. These findings highlight the primacy of human-contact factors—attentiveness, credibility, and individualized care in shaping satisfaction within hospitality settings, while signaling improvement opportunities in physical cues and facilities. Managerially, the hotel should sustain strengths in empathy and assurance (e.g., staff sensitivity, clear guarantees, consistent fulfillment of promises) and systematically uplift tangibles through visible quality cues, facility upkeep, and amenity standards. The study contributes firm-level evidence to the hospitality literature by clarifying the relative weights of SERVQUAL dimensions for satisfaction and by underscoring that people-centric capabilities remain decisive even when tangible attributes lag.
My Mosque, My Business Hub: The Mediating Power of Product Innovation in Mosque Based SME Performance Asmayanti, Asmayanti; Dewantara, Hajar; Nurhikmah, Andi Reski; Hamdat, Aminuddin; Isma, Andika
Fundamental and Applied Management Journal Vol. 4 No. 1 (2026): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i1.600

Abstract

This research investigates mosque-based entrepreneurship and the mediating role of product innovation on business performance in Indonesia. The study highlights the significant contribution of entrepreneurship to economic growth, while noting challenges faced by SMEs in Indonesia, such as access to capital and intense competition. The research aims to assess the implementation of mosque-based entrepreneurship and how product innovation can enhance business performance, measured through profitability, productivity, and market share. The quality of service and human resources are also examined for their impact on business performance and product innovation. Data was collected through questionnaires from 425 mosque SMEs in Indonesia and analyzed using Partial Least Square (PLS). The findings show that service quality and human resources positively influence business performance, both directly and through product innovation. This study underscores the importance of innovation in improving competitiveness and the performance of SMEs.
Co-Authors A. Nurul Uswatun Hasanah abu, ilham Achmad Zahruddin Adhelia Dwi Rismawani Risal Adi Isma Adio, Matthew Olufemi Adistia, Ainun Zahra Adit Mohammad Aziz Aditya Alamsyah Syarif Adrie Oktavio Afriza, Lia Agung, Eka Adnan Agus Hermawan Agus Syam Ahmad Faris Al Faruq Ahmad Luthfi Ahmad Shofi Mubarok Ahmar, Ansari Saleh Ainun Fadillah Agus Ainun Zahra Adistia Akbar Akbar Akbar Akbar, Muh. Akhmad Affandi Akhmad Affandi Akhmad Ramli Akmal Hidayat Akmal Hidayat Alam, Andi Rifqah Purnama Aldy Kurniawan Muhlis Aldy Kurniawan Muhlis Alfian Pasomba Alfira Alisyahbana, Andi Naila Quin Azisah Alisyahbana, Andi Naila Quin Azsisah Alyah Rahayu Amatullah, Amatullah Aminuyati Amiruddin Ananta Tri Mahardika Andi Ahmad Jalal Syamsir Andi Anggi Kemalasari Andi Anggi Kemalasari Andi Fauziah Yahya Andi Hidayatullah Andi Mulyadi Radjab Andi Naila Quin Azisah Aliasyahbana Andi Naila Quin Azisah Alisyahbana Andi Naila Quin Azisah Alisyahbana Andi Naila Quin Azisah Alisyahbana Andi Nailah Quin Azisah Alisyahbana Andi Rifqah Purnama Alam Andi Shelma Putri Azzahra Andri Ardhiyansyah Andriani, Rusni Anhar Januar Malik Annajmi Rauf Annisa Nabilah Hasan Annisa Paramaswary Aslam Aprilia Manda Putri Aprilianti Nirmala S Araz, Rezty Amalia Ardian Isma Ardiansyah Ardiansyah Ardiansyah Ari Purwanti Arief Zikry Arif Setiawan Syam Arif Setiawan Syam Aris Baharuddin Arnelin Anggraini Arteurt Yoseph Merung Arya Putra Abshari Ashabul Kahfi Ashabul Kahfi Ashabul Kahfi, Ashabul Asham Bin Jamaluddin Asis Nojeng Asizah, Andi Balqis Mutiara Aslam, Annisa Paramaswary Asmayanti ASMAYANTI, ASMAYANTI Asri Ismail Asriadi Asriadi Asriadi Asriadi Asriayani Asriayani Asriayani Aswan Isma Atirah Awalia, Andi Dio Nurul Awaliah Fitri Nur Ananda Ayu Hasra Nurfaiza Azis, Fajriani Azisah Alisyahbana, Andi Nailah Quin Azzahra, Andi Shelma Putri Bakri, Asri Ady Bakry Bakry Bakry Balo, Maulana Rumi Irwan Baso, Fadhlirrahman Basri Bado, Basri Betania Kartika Muflih Betania Kartika Muflih Dary Mochamad Rifqie Dary Mochamad Rifqie Della Fadhilatunisa Devi Miftahul Jannah Dewi Fatmarani Surianto Dian Arishandy Imansyah Dian Arishandy Imansyah Diarra, Salim Dimas Prayoga Dindin Abidin Dito Anurogo Dzakiyyah Alfaaizah Eliana Eliana Eliana Eliana Elma Nurjannah ER. UMMI KALSUM Eri Mardiani Ernawati Ab Erwin Erwin Eva Yuniarti Utami Eva Yuniarti Utami Fachry Abda El Rahman Fajriani Azis Fajriani Azis Fajriani Azis Farah Ivana Fardan, Muhammad Fardhani, Muhammad Faris Faruq, Ahmad Faris Al Fasiha Fasiha Fasiha Faslul Rahman Fathiah Fatimah Nur Arifah Fatimah Zahra Fatma Sarie Fatma Sarie Fatmawati, Fatmawati Fauziah Rahmasari Fiskia Rera Baharuddin Fitra Ramadani Fitrianti, Retno Gusti Ayu Sri Adinda Prameswari Hajar Dewantara Hajar Dewantara Halek Mu'min Haliana Halim Halim, Nur Hamdan Juhannis Hamdan, Muhammad Nurfaizy Hamdat, Aminuddin Hapsari Widayani Hapsari Widayani Hartono Hartono Hartono Hasbiah, Sitti Hasisa Haruna Hasisa Haruna Hasyim, Sitti Hajerah Hermaliah Hasanah Putri Herni Ramayanti Hidayat M., Wahyu Ibrahim Al khalil Ibrani, Juan Veron ilham abu Ilham Abu Ilma Wulansari Hasdiansa Imansyah, Dian Arishandy Inanna Indah Merakati Indah Wati Indra Kesuma Intan Aulia Intan Novia Astuti Iradat Rayhan Sofyan Irfan, A. Muh. Irwan Suryadi Irwan Suryadi Irwandi Irwandi Sihombing Iwan Harsono Jannah, Devi Miftahul Jasruddin Daud Malago Jatmiko Wahyu Nugroho Joshua Juan Veron Ibrani Juan Veron Ibrani Judijanto, Loso Juharman, Muh. Karangan, Winda Kemalasari, Andi Anggi Khusnul Khatimah Kushariyadi Kushariyadi Kushariyadi Kushariyadi Loso Judijanto M. Gilang Ramadhan M. Ilham Nur M. Miftach Fakhri M. Yusri Maizul Rahmizal Majid, Asmarani Marhawati Maryam Salampessy Masud Maulana Rumi Irwan Balo Maulana Rumi Irwan Balo Melati Suci Melati Suci Miftahul Janna Awaliyah Mihrab Afnanda Monika Sutarsa Mu'min, Halek Mubin, Muh. Ibnu Mufida, Nurul Muflih, Betania Kertika Muh Fadel Mubarak Muh Juharman Muh Taufik Muh Yahya Muh. Abi Faturohman Muh. Ibnu Mubin Muh. Ibnu Mubin Muh. Juharman Muh. Rasbi Muh. Yahya Muh. Yahya Muh. Yahya Muh. Yusuf K Muh. Yusuf Kholiq M Muhadjir Suni Muhajir, Muhammad Nur Alam Muhammad Alif Leo Muhammad Bitrayoga Muhammad Fajar B Muhammad Fardan Muhammad Faris Fardhani Muhammad Faris Fardhani Muhammad Fikri Aqil Muhammad Ikhwan Rauf Muhammad Ikhwan Rauf Muhammad Jufri Muhammad Jufri Muhammad Jufri Muhammad Muhammad Muhammad Muhammad Muhammad Nurfaizy Hamdan Muhammad Rahmattullah Muhammad Rakib Muhammad Rakib Muhammad Rakib Muhammad Rakib Muhammad Rakib Muhammad Rakib Muhammad Satrio Mubaraq Muhammad Satrio Mubaraq Muhammad Zuhdi Muhammad Zuhdi Muhammad Zuhdi Mutmainnah Nasrullah Nasrullah Nasrullah Nasution, Mohamad Nur Afriliandi Nirmala S., Aprilianti Novia Fitri Ramadani Novita Sari Novita Sari Novita, Yulia Nur Andini Sudirman Nur Astaman Putra Nur Farah Fajriaty Muchlis Nur Halim Nur Halim Nur Halim Nur Yahya Akhmad Nurafni Oktaviyah Nurdin Nurdin Nurdin Nurhayani Nurhayani nurhayani Nurhikmah, Andi Reski Nurikhlas Noerpa Gunawan Nuril Huda Nurlaila Syarfiah Asfo Nurlaila Syarfiah Asfo Nurrahmah Agusnaya Nurul Aditya Pratiwi Nurul Afiqah Annas Nurul Aulia Mentari NURUL AZIZAH Nurul Azizah NURUL AZIZAH Nurul Azizah Nurul Fadhilah Nurul Fadilah Aswar Nurul Fadilah Aswar Nurul Fathiah Annisa D Nurul Husna Nurul Husna Nurzabrina Anugrani Oky Nur Pratiwi Johansyah Pada, Andi Tenri Paramita, A. Jamiati Poerwanto, Bobby Pramudya Asoka Syukur Putri Nanda Sari Putri Nirmala Putri Nirmala Rachmawati Kadir Raden Mohamad Herdian Bhakti Radha Hasda Halfis Raharimalala, Soussou Rahayu, Alyah Rahayu, Widuri Rahmat Hidayat Rahmatillah, Andi Aisyiah Rahmatullah Rahmawati Rahmawati Rahmawati, Rahmawati Ramadani, Fitra Ratna Dewi Rauf, Annajmi Rauf, Muhammad Ikhwan Regina Rendy. C. E. Pesiwarissa Ririn Mardhani Syakur Riska Aisyah Nurjanna Rizka Aisyah Nurjannah Roinah Roinah Roman Febrian Dasmasela Rosidah Rosidah Rosidah Rosidah Rosidah Rudi Kurniawan Rudi Kurniawan Ryketeng, Masdar sa Diarra Salim Diarra Salim Diarra Salim Diarra Septiani, Ina Setialaksana, Wirawan - Sholihah, Mahmudatus Sigit Sahalik Rahman Sigit Sahalik Rahman Siryayasa, I Nyoman Sisca Cletus Lamatokan Sisca Mediyanti Siska Yulia Defitri Siti Nuridah Sitti Hajerah Hasyim Sitti Hajerah Hasyim Sitti Hasbiah Slamet Riyadi Soussou Raharimalala Soussou Raharimalala Soussou Raharimalala Soussou Raharimalala Soussou Raharimalala Sri Undai Nurbayani Sri Yuniarti Suardi, Soni Sucipto, Kiki Resky Ramdhani Sudarmanto, Eko Suharto SUHARTO Sulfa Inriani Sumarsih . . Sumiati Tahir Syafrida Damanik Syam, Agus Syamril, Syamril Syamsul Bahri Syarief, Rahmat Ummul Khaerani Utami, Eva Yuniarti Valentino Aris Widuri Rahayu Widuri Rahayu Windarsari, Wiwin Riski Windasari, Wiwin Riski Yasrul Yayuk Chayatun Machsunah Yunita Alfira Liadi Zulham Zulham Zulkifli Zulkifli Zulkifli Zulkifli