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All Journal ACTA VETERINARIA INDONESIANA PROSIDING SEMINAR NASIONAL Jurnal Pembangunan Pendidikan: Fondasi dan Aplikasi BERKALA FISIKA Media Statistika Gorga : Jurnal Seni Rupa Jurnal Gaussian BERKALA SAINSTEK Jurnal Statistika Universitas Muhammadiyah Semarang Dinamika Hukum Abdimas Journal of Nonformal Education Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Hubungan Internasional Pedagogia: Jurnal Pendidikan Jurnal Sains & Teknologi Lingkungan Jurnal Ilmiah Peuradeun Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini SINERGI: Jurnal Ilmiah Ilmu Manajemen Animal Production : Indonesian Journal of Animal Production IJoLE: International Journal of Language Education Jurnal SOLMA Jurnal Purifikasi Edukasi Islami: Jurnal Pendidikan Islam Jurnal Penamas Adi Buana Wahana : Tridarma Perguruan Tinggi WAKTU: Jurnal Teknik UNIPA Martabe : Jurnal Pengabdian Kepada Masyarakat Journal of Dedicators Community JURNAL PENDIDIKAN TAMBUSAI Jurnal SPORTIF : Jurnal Penelitian Pembelajaran Jambura Journal of Sports Coaching Nation State : Journal of International Studies COMPTON: Jurnal Ilmiah Pendidikan Fisika Seminar Nasional Lahan Suboptimal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Inovasi Ilmu Sosial dan Politik Journal of Nonformal Education and Community Empowerment Jurnal Review Pendidikan dan Pengajaran (JRPP) Maker: Jurnal Manajemen JABI (Jurnal Akuntansi Berkelanjutan Indonesia) SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme KOLOKIUM: Jurnal Pendidikan Luar Sekolah Jurnal Ekonomi Manajemen Sistem Informasi Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Law and Policy Transformation Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Teras Fisika : Teori, Modeling, dan Aplikasi Fisika Jurnal Inovasi dan Teknologi Pembelajaran (JINOTEP) Kajian dan Riset Dalam Teknologi Pembelajaran Jurnal PORKES Enrichment : Journal of Management PUBLIKASI PENELITIAN TERAPAN DAN KEBIJAKAN Visual Heritage: Jurnal Kreasi Seni dan Budaya Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Bimas Islam Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan INCARE Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara International Journal Of Science, Technology & Management (IJSTM) Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Journal of Sharia Economics MAHESA : Malahayati Health Student Journal Tafkir: Interdisciplinary Journal of Islamic Education Journal of Physical Activity and Sports (JPAS) COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Olahraga Masyarakat Kontigensi: Jurnal Ilmiah Manajemen JUKESHUM: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Jurnal Serambi Abdimas Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Veritas Lux Mea (Jurnal Teologi dan Pendidikan Kristen) Prosiding Seminar Nasional Program Pengabdian Masyarakat Governance, Jurnal Ilmu Pemerintahan V-art: Journal of Fine Art Jurnal Dunia Pendidikan Journal of Community Service Devotion: Journal Corner of Community Service Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Ilmu Multidisplin Jurnal Pengabdian Masyarakat Tapis Berseri Jurnal Penelitian Ilmu Pendidikan Indonesia Journal of Artificial Intelligence and Digital Business Journal of Business, Social and Technology Journal Liaison Academia and Society Prosiding Seminar Nasional Teknologi Informasi dan Bisnis Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Innovative: Journal Of Social Science Research Jurnal Kedokteran Hewan The International Journal of Tropical Veterinary and Biomedical Research West Science Interdisciplinary Studies Journal of Livestock and Animal Health (JLAH) JURNAL PENDIDIKAN OLAHRAGA Jurnal Teknologi Lingkungan Talimi West Science Interdisciplinary Studies JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Antasena: Governance and Innovation Journal JSE: Jurnal Sharia Economica Malacca Pharmaceutics Jurnal Laboratorium Khatulistiwa Causa: Jurnal Hukum dan Kewarganegaraan Jurnal Ilmu Tarbiyah dan Keguruan Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Stasiun Geofisika Sleman (JSGS) Lingkar Ekonomika: Jurnal Ilmu Ekonomi dan Studi Pembangunan Jurnal Medika Veterinaria Qonun Iqtishad EL Madani Journal PANDALUNGAN : Jurnal Pengabdian kepada Masyarakat Jurnal Agripet Animal Production Jurnal Manajemen Dayasaing ABDIANDAYA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Multidisiplin Indonesia JURNAL REKAYASA KIMIA & LINGKUNGAN Jurnal Pengabdian Mahakarya Masyarakat Indonesia Jurnal Bioteknologi & Biosains Indonesia (JBBI) Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Progresif Journal Juridisch Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal) Jurnal Bioteknologi & Biosains Indonesia
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The Religious Dilemma of Prospective Hajj Pilgrims Facing Waiting Lists and Hajj Costs at the Ministry of Religious Affairs in Kudus Regency 2024 Khafidhoh, Khafidhoh; Suhada, Suhada; Sugito, Sugito; Anggoro, Sakli; Mujahidin, Imamul
Scaffolding: Jurnal Pendidikan Islam dan Multikulturalisme Vol. 7 No. 2 (2025): Pendidikan Islam dan Multikulturalisme
Publisher : Institut Agama Islam Sunan Giri (INSURI) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/scaffolding.v7i2.7224

Abstract

This study aims to analyze the religious dilemmas experienced by these pilgrims in response to those challenges, including the influence of personal, economic, and religious factors on their decisions. Employing a qualitative descriptive approach with ethnographic methods, the research was conducted through observations and in-depth interviews with registered pilgrims and officials from the Ministry of Religious Affairs in Kudus. The primary data were obtained from field interviews with seven prospective pilgrims, two Hajj service officials, and three religious counselors. Additional data were gathered through participatory observation during official Hajj preparation meetings and religious counseling sessions. Document analysis was also conducted using official records from the Ministry. The data were analyzed using Miles and Huberman’s interactive model, which includes data reduction, data display, and conclusion drawing. The findings show three dominant behavioral responses: 85% of pilgrims remain committed to waiting for their scheduled departure, 5% choose to withdraw their savings and perform Umrah, and 10% cancel their plans entirely. These decisions are shaped by considerations such as age, health conditions, financial capacity, and levels of religious understanding. From the perspective of Islamic law, each response represents a different interpretation of istitha’ah (ability) and is evaluated within the framework of maslahat (benefit) and darurat (necessity). The study concludes that pilgrims' religious behavior is not solely influenced by administrative barriers but also reflects their internal spiritual judgment and adaptive understanding of Islamic teachings in dealing with contemporary challenges. These findings offer valuable insight for Hajj policymakers to accommodate religious needs while addressing practical limitations.
HUBUNGAN BILATERAL PASCA SENGKETA DAGING AYAM IMPOR (STUDI KASUS: BRASIL DAN INDONESIA TAHUN 2019-2022) Paputungan, Aissah Fitri Candra; Sugito, Sugito
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 12, No 1 (2023)
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v12i1.2773

Abstract

This study examines the post-trade dispute bilateral relationship between Brazil and Indonesia, which was triggered by the implementation of halal policies on imported poultry products. The study aims to analyze Indonesia's motives for maintaining a good bilateral relationship with Brazil and understand the rational reasons behind it. The method used in this study is a qualitative approach based on literature review, drawing from the rational choice theory and national interest perspective. Data sources include secondary data such as national and international journal articles, national online media reports, international organization websites, as well as official government documents and reports. The research findings indicate that following the trade dispute between Brazil and Indonesia regarding poultry imports, Indonesia has maintained its bilateral relationship based on four motives: economic benefits, an alternative source, political and diplomatic considerations, and long-term planning.Penelitian ini menjelaskan terkait hubungan bilateral pasca sengketa perdagangan daging ayam antara Brasil dan Indonesia yang dilatarbelakangi oleh penerapan kebijakan halal pada produk impor. Penelitian ini bertujuan menganalisis motif Indonesia dalam mempertahankan hubungan bilateral yang baik dengan Brasil dan memahami alasan rasional yang melatarbelakanginya. Metode yang digunakan dalam penulisan ini adalah metode kualitatif berbasis studi literatur berdasarkan teori rational choice dan kepentingan nasional. Adapun sumber data menggunakan data sekunder berupa artikel jurnal nasional dan internasional, berita media online nasional, website organisasi internasional, serta dokumen dan laporan resmi pemerintah. Hasil penelitian menunjukan bahwa setelah terjadi sengketa antara Brasil dan Indonesia terkait impor daging ayam, Indonesia tetap menjaga hubungan bilateral didasarkan pada empat motif yaitu keuntungan ekonomi, negara alternatif, pertimbangan politik dan diplomatik dan rencana jangka panjang.
Treatment for Landfill Leachate Utilize Coagulation-Flocculation Combined with Biofilter Ratnawati, Rhenny; Sugito, Sugito; Khoiriyah, Shobah Fauzul Ula
Jurnal Teknologi Lingkungan Vol. 25 No. 1 (2024)
Publisher : BRIN Publishing (Penerbit BRIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55981/jtl.2024.3560

Abstract

Air lindi yang dihasilkan dari Tempat Pemrosesan Akhir (TPA) Sampah mengandung bahan organik dan nutrien yang tinggi. Metode koagulasi-flokulasi terpadukan biofilter aerobik-anaerobik merupakan salah satu alternatif teknologi untuk pengolahan air lindi. Penelitian bertujuan untuk mengkaji efisiensi kombinasi koagulan Al2(SO4)3 dan FeCl3 pada proses koagulasi-flokulasi terpadukan biofilter dalam penurunan kadar Biological Oxygen Demand (BOD) dan Total Suspended Solid (TSS) pada pengolahan air lindi TPA. Metode pengumpulan data dilakukan dengan cara metode eksperimen air lindi dengan dua langkah pengolahan, yaitu koagulasi-flokulasi dan dilanjutkan dengan biofilter secara aerobik dan aerobik. Koagulan yang digunakan yaitu aluminium sulfat dan feri klorida dengan variasi komposisi 12 g/L:3 g/L (R.K1), 12 g/L:7 g/L (R.K2), 16 g/L:3 g/L (R.K3), dan 16 g/L:7 g/L (R.K4). Hasil penelitian didapatkan bahwa komposisi koagulan pada K4 mampu menurunkan konsentrasi BOD dengan efisiensi sebesar 87,99% dari konsentrasi 2.331 mg/L menjadi 280 mg/L dan konsentrasi TSS dengan efisiensi 81,48% dari konsentrasi 108 mg/L menjadi 20 mg/L. anfaat dari penelitian ini yaitu menjadi alternatif yang mudah diterapkan untuk menurunkan tingkat polutan pada air lindi agar tidak mencemari lingkungan. Kedepan, masih perlu diupayakan inovasi teknik untuk dapat menurunkan BOD sesuai ketentuan baku mutu. Abstract Landfill leachate contains high organic matter and nutrients. The coagulation-flocculation method integrated aerobic-anaerobic biofilter is one of the technological alternatives for leachate treatment. This research aimed to examine the effect of the combination of Al2(SO4)3 and FeCl3 coagulants on the coagulation-flocculation process integrated with biofilters. The data were collected from two-stage leachate experiments (coagulation-flocculation), followed by aerobic and anaerobic biofilter. The coagulants used are aluminum sulfate and ferric chloride with composition variations of 12 g/L:3 g/L (R.K1), 12 g/L:7 g/L (R.K2), 16 g/L:3 g/L (R.K3), and 16 g/L:7 g/L (R.K4). The results showed that the coagulant composition in K4 was able to reduce BOD concentration with an efficiency of 87.99% from a concentration of 2,331 mg/L to 280 mg/L and TSS concentration with an efficiency of 81.48% from a concentration of 108 mg/L to 20 mg/L. The benefit of this research is that it is an alternative that is easily applied to reduce the level of pollutants in leachate water so as not to pollute the environment. In the future, it is still necessary to seek technical innovations to be able to reduce BOD according to quality standards.
Pola Pembelajaran Science di Prasekolah Putri, Chintia Eka; Sugito, Sugito
Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini Vol. 6 No. 2 (2022)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/obsesi.v6i2.1571

Abstract

Pembelajaran sains selama ini dipandang sebagai suatu pembelajaran yang menyulitkan dan memerlukan banyak bahan serta pengetahuan yang cukup luas sehingga masih sangat perlu dicari pola implementasinya. Tujuan penelitian ini adalah mengkaji tentang pola pembelajaran Science yang berkembang di Prasekolah. Metode yang digunakan ialah penelitian kualitatif yang bersifat studi pustaka. Jenis analisis yaitu deskriptif kualitatif melalui proses telaah literatur yang berasal dari penelusuran database jurnal nasional dan internasional. Artikel kemudian diambil melalui seleksi dengan kriteria tertentu. Lima belas artikel ilmiah memenuhi kriteria yaitu : (a) Fokus di model pembelajaran sains(b)Hasil stimulasi (c)Anak usia dini. Hasil penelitian menunjukkan bahwa ada dua pola pembelajaran sains yang sering diterapkan yaitu pola pembelajaran direct dan indirect. Selain itu pembelajaran sains efektif untuk menstimulasi perkembangan pada tiga ranah utama yaitu kognitif, psikomotorik dan afektif
PENGOLAHAN LIMBAH CAIR LABORATORIUM DENGAN ADSORPSI SERTA PRETREATMENT NETRALISASI DAN KOAGULASI Nurhayati, Indah; Sugito, Sugito; Pertiwi, Ayu
Jurnal Sains & Teknologi Lingkungan Vol. 10 No. 2 (2018): SAINS & TEKNOLOGI LINGKUNGAN
Publisher : Teknik Lingkungan Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jstl.vol10.iss2.art5

Abstract

The liquid waste of the UNIPA Surabaya Environmental Engineering laboratory has not fulfilled the requirements of the Minister of Environment Regulation Number 5 of 2014, so it needs to be processed so as not to pollute the Environment. This study aims to examine the effect of the coagulant dose of Poly Alum Chloride (PAC) on decreasing Pb, Cr, and TDS, assessing the quality of wastewater after neutralization, coagulation and adsorption especially for Pb, Cr, TDS, and pH parameters. The variables of this study were PAC doses of 150 mg / L, 225 mg / L and 300 mg / L. The research was carried out on a laboratory scale with a continuous system with downflow. The adsorption media used are fibers, coconut fiber, bagasse activated carbon and multilevel zeolites in the reactor from the PVC pipe. Adsorption process is carried out for 2 hours and sampling every 15 minutes. The results of this study showed that the PAC 300 mg / L produced the highest reduction efficiency, namely TDS 13.7% Cr 97%, Pb 93.5%, and the quality of waste after neutralization, coagulated and adsorbed in the 15th minute having TDS 1.810 levels ppm, Cr total 0.36 ppm, Pb 0.66 ppm so that wastewater has met the quality standards in accordance with Regulation of the Minister of Environment No. 5 of 2014 while the pH of 5.42 does not meet the quality standard.
Pengaruh Pemberian Ampas Kedelai dan Bungkil Inti Sawit (AKBIS) yang Difermentasi dengan Aspergillus niger terhadap Kadar Lemak dan Kolesterol Daging Dada Broiler Syafrizal, Syafrizal; Nurliana, Nurliana; Sugito, Sugito
Jurnal Agripet Vol 18, No 2 (2018): Volume 18, No. 2, Oktober 2018
Publisher : Faculty of Agriculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17969/agripet.v18i2.8109

Abstract

ABSTRAK. Penelitian ini bertujuan mengetahui efek penurunan kadar lemak dan kolesterol pada broiler yang diberikan AKBIS yang difermentasi dengan A. niger. Dalam penelitian ini digunakan 80 ekor broiler. Sampel daging bagian dada diperoleh dari 20 ekor broiler yang diambil secara acak. Sampel diperiksa kadar lemak dengan uji proksimat dan pemeriksaan kolesterol dengan uji Liebermann Burchard. Data yang diperoleh dianalisis dengan uji ANOVA dilanjutkan dengan uji regresi. Hasil penelitian menunjukkan bahwa pakan pemberian AKBIS fermentasi mampu menurunkan kadar lemak dan kolesterol daging dada broiler secara signifikan (P0,05). Penurunan kadar lemak dan kolesterol sangat dipengaruhi oleh serat kasar dan kandungan enzim yang terdapat dalam pakan fermentasi. Dari penelitian ini dapat disimpulkan pemberian AKBIS fermentasi sangat efektif untuk menurunkan kadar lemak dan kolesterol pada daging broiler sehingga aman dikonsumsi serta tidak membahayakan kesehatan.(The administration effect of soybean dregs and palm kernel meal fermented with Aspergillus niger on fat and cholesterol levels of broiler meat)ABSTRACT. This study aims to determine the effect of decreasing levels of fat and cholesterol in broiler given fermented feed with A. niger. This study used 80 broilers. Chest meat samples obtained from randomly 20 broilers. Samples were examined by proximate test and cholesterol with Liebermann Burchard method. Data were analyzed by ANOVA followed by regression. The results showed that fermented feed could significantly decrease fat and cholesterol level in broiler breast meat (P 0.05). The decreased levels of fat and cholesterol is strongly influenced by the content of crude fiber and enzymes found in fermented feed. This study concluded that the administration of fermented feed able to reduce levels of fat and cholesterol in broiler meat and it is safe for consumption and not harmful to health.
Integrasi Tasawuf Dalam Pendidikan Islam dii Pondok Pesantren Triana, Neni; Yahya, M. Daud; Nashihin, Husna; Sugito, Sugito; Musthan, Zulkifli
Edukasi Islami: Jurnal Pendidikan Islam Vol. 12 No. 01 (2023): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v12i01.2917

Abstract

Penelitian ini termasuk penelitian pustaka yang menggunakan metode pengumpulan data dokumentasi terhadap buku, jurnal, dan makalah. Analisis data yang digunakan yaitu analisis konteks, yaitu analisis yang mencoba menginterpretasikan data secara kontekstual. Ada 3 (tiga) latar belakang masalah yang menjadikan penelitian ini urgen dilaksanakan, yaitu tasawuf sebagai kekhasan pondok pesantren sangat relevan dijadikan sebagai basis pendidikan Islam di pondok pesantren, perlunya desain pendidikan Islam berbasis tasawuf pada pondok pesantren, sehingga mampu mewujudkan revitalisasi pondok pesantren sebagai pencetak kiai dan dai, dan diperlukannya nilai-nilai tasawuf untuk ditanamkan dalam pendidikan Islam berbasis tasawuf di pondok pesantren. Hasil penelitian ini menunjukkan bahwa konsep tirakat sebagai bagian penting yang tidak terpisahkan dari tasawuf harus menjadi basis pelaksanaan pendidikan Islam di pondok pesantren. Tasawuf tidak bisa dilepaskan dari tirakat sebagai jalan yang ditempuh guna mencapai tujuan wushul kepada Allah Swt. Filosofi pendidikan Islam berbasis tasawuf yaitu pengembangan aspek spiritual santri guna menggapai wushul kepada Allah Swt. Nilai-nilai tasawuf yang ditanamkan dalam pendidikan Islam berbasis tasawuf antara lain muroqobah (mawas diri), mahabbah (cinta) kepada Allah Swt, khauf (takut) kepada Allah Swt, raja’ (berharap) kepada Allah Swt, ‘uns, dan yakin. Kurikulum pendidikan Islam berbasis tasawuf di pondok pesantren terdiri dari kegiatan tirakat dan riyadhoh.
PENDAMPINGAN UMKM DALAM MENINGKATKAN DAYA SAING DI SUKARESMI CIANJUR, JAWA BARAT Manap, Abdul; Buana, Lilik Swarnata Angga; Pujiningsih, Diana; Julina, Sinta; Lubis, Zurlina; Sugito, Sugito; Pujadi, Arko
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.36500

Abstract

Pelaksanaan pengabdian pada masyarakat ini bertujuan untuk mengintegrasikan konsep keuangan ke dalam pengembangan usaha mikro, kecil, dan menengah (UMKM). Kegiatan ini difokuskan pada toko kelontong di Sukaresmi, Kabupaten Cianjur, dengan tujuan meningkatkan kinerja bisnis serta mencapai kesuksesan yang lebih besar. Melalui kegiatan yang melibatkan usaha mikro kecil dan pengecer, kendala-kendala yang dihadapi dalam pengembangan usaha akan diatasi dengan pendekatan yang mengintegrasikan konsep , seperti pengetahuan manajemen bisnis dan kewirausahaan, kreativitas, dan inovasi. Pengembangan ini diwujudkan dengan menyelaraskan konsep-konsep manajemen keuangan, yang meliputi pengarahan pengetahuan bisnis dan peningkatan kualitas kewirausahaan terhadap kesuksesan perusahaan. Integrasi konsep manajemen keuangan diharapkan mampu memberikan dampak positif yang signifikan bagi usaha kecil dan menengah dalam mengembangkan bisnis mereka. Dengan demikian diharapkan perusahaan dapat lebih efisien dalam mengelola sumber daya finansialnya dan mengambil keputusan yang lebih tepat dalam penggunaan dana. Hal ini secara keseluruhan akan meningkatkan kinerja dan daya saing perusahaan dalam pasar yang semakin tajam
The Influence of Service Quality On Behavioral Intentions with Perceived Value as An Intervening Variable at the Kok Tong Café Tebing Tinggi Sugito, Sugito
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the effect of service quality on behavioral intentions with Perceived Value as an Intervening Variable p at Café Kok Tong Tebing Tinggi. The research method used is a quantitative method using SPSS version 25.00 which was collected from the results of distributing questionnaires to 100 employees. The analytical method used in this research is using instrument tests, namely validity and reliability tests. Classic assumption tests are normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, analysis of the coefficient of determination (R2), hypothesis testing namely T test and path analysis ( Path analysis ). The results of SPSS in this research are that the service quality variable (X) influences the perceived value level variable (Z) . Service quality (X) has no effect on the behavioral intentions variable (Y). The variable perceived value (Z) influences behavioral intentions (Y), and the path analysis of equation I shows that the calculation results obtained show that the indirect influence through the perceived value level variable (Z) is greater than the direct influence on the behavioral intentions variable (Y ), then the perceived value level variable can mediate the influence of service quality on behavioral intentions.
Marketing Strategy For Matahari.Com Customers In Medan: A Study Of Online Fashion Product Sugito, Sugito
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of this research is to investigate the online marketing strategies for fashion products to customers of Matahari.com in Medan.  The research was conducted using a qualitative descriptive approach and data was collected through observation, interviews, and documentation techniques. The research findings indicate that online marketing methods utilize electronic media and internet network access. Currently, online product marketing predominantly employs smartphones, as many consumers prefer the convenience of shopping from home rather than braving the heat outside. To effectively market fashion products on Matahari.com, a strategy must consider the four Ps: product, place, distribution, and price.
Co-Authors - Fakhrurrazi Abdul Harris Abdul Hoyyi Abdul Rosyid Abdulatif, Raden Farzand Abu Suud, Abu Adin Ariyanti Dewi Aditya Mahatidanar Hidayat Affifatuzahara, Affifatuzahara AFIFAH, ZAHRA Agum Prafindhani Putri, Agum Prafindhani Agum, Dexa Agung Pratama, Budiman Agung Putu Swabawa, A. Agung, Yosep Roro Agus Rusgiyono Agus Wijaya Agustina Ahmad Sahila, Rochmandy Ainiyah, Luluk Qurrotul Ajironi Akbar, M Ramadhan Akbari, Windusiwi Asih Akil, Azzahra Akram, Saydul Alan Prahutama Alan Prahutama AlFath, Ayatullah Muhammadin Alhail, Hadi Allsabah, M. Akbar Husein AllSabah, Muhammad Akbar Husein Aminah Aminah Amir Danis Ammara, Avilda Afrin Andek Prabowo Anggoro, Sakli Anggraini, Anggun Nur Anisa Alfiani Rahayu Anjelica, Benedikta Anny Yanuriati Anwar Efendi Appin Purisky Redaputri Ardyes, Rizki Arfianda P A, Velly Ika Arham Arham, Arham Ari Gunawan Arif Widagdo Asmarida - Asrul Asrul ASWAN PANGONDIAN Atika Resty Handani Ayu Nurdiana, Fitria Ayu Pertiwi AZHAR - Azis, Adek Cerah Kurnia Aziz Rifa’i, Andika AZMI, AZMI Bastian, Antoni Bhakti, M Aditya Wira Bilalodin Bilalodin Brigita P Manohara Buana, Lalang Cakra Buana, Lilik Swarnata Angga Budhi Waskito Budi Warsito Budiarti, Nugraheni Dwi Budiyanto Budiyanto Burstiando, Rizki Cahyatilmasamah, Sofia Candra Silvia, Candra Caprityan, Revin Chofifah, Ulya D.M.T, Immaculata Dafid Slamet Setiana Dahrul Siregar DAMAYULI, SRI E1032161024 Darmawi . Dasrul Dasrul Daud AK, M Daulay, Dina Khairani Dede Indra Setiabudi Deden Tarmidi Defi Vianika Sri Ambarwati Defira, Citra Delli Lefiana, Delli Deni Hardianto Dewa Gede Ari Pemayun, I Dewi Novitasari Dewi Safitri Dhantriviana, Indah Dhedhy Yuliawan Di Asih I Maruddani Dian Majid Dina Rosmaneliana Dj, Herlinda Djohan Djohan, Herlinda Dwi Ispriyanti Dwinna Aliza Eka Lidiasari Elpalina, Srimutia Elyasa, Fatiya Rahmita Emirza Henderlan Harahap Erdiansyah Rahmi Erma Kusumawardani Ersita, Vika Erwin Erwin Etriwati E Fadilla, Irdo Fadrial Karmil Fahra Pracendi Astrelita, Fahra Pracendi Faisal Mustafa Fakhrurrazi - Faqih, Ghazi Muhammad Faria Ruhana Fauyan, Muchamad Fauziyyah, Fida Febrianto, Niko Febrianty, Resty Ferdian, Riyan Filli Pratama Firdaus, Mokhamad FIRMANSYAH, ANDI Fitrah Khairi Fitriana, Rizky Fitriani, Arifah Devi Fitta Ummaya Santi Gamal Kartono Gatot Priyanto Gunawan, Roni Hadi, M. Kamal Hamdani Budiman Harahap, Indah Angraini harahap, zety shafitri Harmono, Setyo Hartabela, Dadang Hartono Hartono Haryadi - Hasan, Denny Irmawati Hasan, Nur Aini Hasbi Yasin Hasby, Esa Pallewi Hati Wau, Kerinus Helmi, Habib Mustofa Henni Vanda Hermanto Hermanto Hermawanto, Ifan Herrialfian - Hesti Rahayu Hilmi, Mulkiah Husein Allsabah, Muhammad Akbar Husein, M Akbar Ichsan, Onne Akbar Nur Ida Zulfida, Ida Idham Idham Idham Khalid Ihsan Effendi Iis Susiawati Ika Maulita Ilham Ilham Ilmy, Rintan Aulal Imanuddin, Ahmad Fauzi Indah Nurhayati Indra Permana Jati Indrawan, Surya Indria Tsani Hazhiah Ipung Permadi Irnani, Christina Irsyad, Alhafidz Islamia, Fadlia Nurul Ismail Nasution Jessica Anggun Safitri Joko Sutrisno Juliani Julina, Sinta Kamaliya, Niha Karim, Iksan Ketut Suarta, I Khafidhoh Khafidhoh, Khafidhoh Khoirin, Lukman Khoiriyah, Shobah Fauzul Ula Khoirul Faizin Khoirunisa, siti Kholis, Muh. Nur Krismayasari, Damiyana Kurniawan, Wing Prasetya Kurniawati, Galuh Nurvinda kusminto , joko budi poernomo, kusminto Kustini Kustini Laba, Vinsensius Fereri Laksita, Anindya Linda Triana Love, Jein Eyllafan B Lubis, Zurlina Ludbiyanto, Orell Xalansa Luksmana, Roby Lusianti, Septyaning Lutfia Septiningrum M. Daud Yahya, M. Daud M. Hanafiah M. Isa M. Nur Salim Made S, Desak Maghfiroh, Fatkhiyatul Maharani, Regina Ayu Mahdi Abrar Mahmud Mahmud Mahuli, Jenda Ingan Majid, Dian Makmur, Ali Makmur, Ali Manap, Abdul Mangaraja Manurung Mardianto, Ardhi Marissa Fauzia Marlina, Amalia Dwi Marsanda, Meliy Masrul Efendi Umar Harahap Maulana, Bintang Adrian Ma’rifah, Siti Merlia Yustiti Merynda Indriyani Syafutri MESRA MESRA, MESRA MIFTAKHUL JANNAH Moch Abdul Mukid Moch. Abdul Mukid Moch. Mahsun Mohammad Firdaus, Mohammad Mohammad Rafli Luqmanul Hakim Monalisa, Anggi Muhamad Mahfud, Muhamad Muhammad Al Kholif Muhammad Amirulloh, Tifan Muhammad Faizin Muhammad Hambal Muhammad Hasan Muhammad Zulhilmi Mujahidin, Imamul Munardi, Fhatia Natasya Muslim Akmal Muslim Muslim Mutahajjid, Zul Azmi Nabila Latifa Hafizsha Nashihin, Husna Nashrulloh, Moch. Haris Nastiti, Wahyuningsih Nasution, Burhanuddin Natalia Natalia Natasya, Ananda Neni Triana, Neni Nia Puspita Sari Nisa, Mukrimatun Noviyanti Noviyanti, Noviyanti Nur Ahmad Muharram Nur Kholis Nur Nahar Hutabarat Nurdin Saidi Nurhidayah, Aulia Nurliana - NURLIANA NURLIANA Nurul Islamia, Fadlia Nuzul Asmilia Nuzul Asmilia Octavian Kusdardjanto, Fakhri Oesman, Nastiti Maharani Pangeran, Pangeran Pangestu, Adhi Paputungan, Aissah Fitri Candra Parwiyanti Parwiyanti, Parwiyanti Paula, Wita Permatasari, Nidya Phani, Chika Padila Pramitasari, Anisa Praptomo, Muhammad Nauval Prasetya, Genta Adi Pratama, Budiman Agung Pratiwi, Citra Prayogi, Wempy Puja Cikal Bangsa Pujadi, Arko Puji Rahayu Puji Yanti Fauziah Pujiningsih, Diana Pujiono Pujiono Pungut, Pungut Purwanto A T, Purwanto A Puspodari, Puspodari Puspodari, Puspodari Puspodari Putra, M Iqbal Syah Pratama Putra, Muhammad Uke Dwi Putra, Rendhitya Prima Putra, Rengga Khatulistiwa Putri Milenia, Erin Novela Putri, Chintia Eka Rachim, Febyani Radhica, Dicky Dwi Rafiqah, Thara N Rahmad Firnanda Rahmaniah*, Rahmaniah Rahmi Eka Putri Rahmi, Aisyah Rahmi, Ulfa Rajiman Rajiman Rajudin, Rajudin Ramadhan, Alga Anur Rambe, Robiatun Rasyida Ulfa Ratnawati, Rhenny Ratnawaty, Gervacia Jenny Razali Daud Razali Daud Razali Razali Reza Hanafi Lubis Rianda, Teguh Richy Priyambodo Rieuwpassa, Jessica Athalia Rinidar - Rinidar Rinidar, Rinidar Rita Rahmawati Rivaldi, Mukhamad Hafiz Riyanto, Hariz Nur Aziz Rizky, Muhammad Yanuar Rizqiyono, M. Fahmi Rizqullah, Afif Mu’tashim Rohmadiani, Linda Dwi Ronny Hasudungan Purba Rosa, T Shaddiq Rosidah, Umi Roslizawaty - Roslizawaty Roslizawaty, Roslizawaty Rukun Santoso Ruruh Andayani Bekti, Ruruh Andayani Ruslina, Ayuni Sadad, Imam Akmal Saefurohmah, Mufti Sairun, Aryani Sakira, Dila Saleh, Khaerul Salma, Anugrah Rawiyah Samadi Samadi Sandi Andaryadi Sanitoria Nadeak, Sanitoria Santoso, Agung Dwi Trawasa Saputra, Yoga Saputri, Ani Funtika Saputro, Jessica Aulia Sari, Loren Ardana Sari, Titis Lukita Sari, Wahyu Eka Saskia, Dewi Saut Mardame Simamora Sa’adah, Ardiana Alifatus Sehah Sehah Sehah, Muhammad Sekianti, Atik Sembiring, Adina S Serafin Wisni Septiarti Setyawan, Irwan Shafira, Siti Nur Azizah Sidiq, Alfino Validita Sinta Maulida Hapsari, Sinta Maulida Siregar, Dian Maya Sari Sita Awalunisah Siti Julaeha, Siti Siti Khoirunnisa, Siti Siti Komariyah Siti Rahmadhani Siregar Sitomurang, Rosalina Aprilda Sitti Rahmah Slamet . Slamet Junaidi Sofia Naning Hertiana Soimah, Siti Maghfirotin Solechah, Warhidatun Maratus Solly Aryza Sri Ramadhani Sri Widyastuti Sri Widyastuti Subandowo, Marianus Sudarmanto , Fery Sudarmanto, Fery Sudarno Sudarno Sudjarwanto, Sudjarwanto Suhada Suhada, Suhada Suharta, Robertus Belarminus Suharyanto Sujendra, Bima Sukanianto, Eko Adyan Sukmana, Abdian Asgi Sulastri Irbayuni Sumarti Suryaningsih Suparti Suparti Supriyadi, Endang Supriyanto Supriyanto Susanti, Dwi Budi Susilowati Susilowati Susilowati Susy Sriwahyuni Sutismawati Sirait, Lincaria Sutriswanto, Sutriswanto Suwandi, Edy Suwitho, Suwitho Swasti, Ika Korika Switarto, Bambang Syafaati, Naini Siseptya Syafrizal Syafrizal Syafruddin Syafruddin Syafutri, Merynda I Syah, Nada Yulian Syahdilla, Ade Syaifuddin Syaifuddin Syaiful, Friska Syari, Jajar Sya’diyah, Lailatus Syinta Ramadhani Tamrin Tamrin Tarigan, Nelson Tarno Tarno Tatang Tatang Tatik Widiharih Taufiq Taufiq Teuku Reza Ferasyi Thedjo, Melawati Tia Zalia Btb Tika Nur Resa Utami, Tika Nur Resa Tina Miniawati Barusman Tri Wardani Widowati Triastuti Wuryandari Tristanti Tristanti Tristiana, Dwi Sari Triwardani Widowati Tumpuk, Sri Ulfatun Nisa, Tafrida Ummu Balqis Utami, Krisdiana Nur Uyuni Widiastuti Vara Tassa Sutari Virnanda, Nandita Aprilia Ayu Wahid, Ahmad Wahyuni, Sigma Waluyo, Subagio S wasis himawanto, wasis Wati, Dewi Ayu Trisno Wati, Serly Widya Weda, Weda Wibowo, Bagus Tri Widayanto, Muhammad Fajar Alamsyah Widiyana, Made Dimas Wihantoro Wihantoro Wirapratama, Bima Ilham Yahya, Rian Ainun Yain, Ahmad Yanuriati, Anny Yarmaliza Yasir Abdad, Muhammad Yuciana Wilandari Yudan Hermawan Yulfriwini, Yulfriwini Yulia Agnis Sutarno Yuliana, Widya Ayu Yulingga Nanda Hanief Yumielda, Vivi Destri Yusak Maryunianta Yusnindar, Yusnindar Zainuddin - Zainuddin, Zainuddin Zamzami, Rumi Sahara Zaroh Irayani Zawawi, M. Anis Zidny Taqiyya Zuhrawati - Zulkifli Musthan, Zulkifli Zuraidawati Zuraidawati, Zuraidawati