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The Influence Of Streamer Image On Purchasing Decisions With Product Quality As A Moderating Variable Riansyah, Ananda Adi; Magisa, Nurul Septya; Utami, Eva Yuniarti; Fuad Randy, Muhammad; Jusman, Ikhsan Amar
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14743

Abstract

Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksplanatori (Febriansyah & Triputra, 2021). Data yang digunakan dalam penelitian ini merupakan data primer yang peneliti peroleh dari sejumlah responden yang kredibel, yaitu 400 karyawan OVO yang tersebar di seluruh Indonesia (Putra et al., 2016). Pengumpulan data dilakukan melalui instrumen kuesioner online dengan cara pengisian kuesioner menggunakan smartphone dengan cara melakukan pemindaian QRIS terlebih dahulu. Kuesioner berisi 10 item pertanyaan, yaitu 4 pertanyaan variabel Independen, 4 pertanyaan variabel Dependen, dan 2 pertanyaan variabel Moderasi. Data dianalisis menggunakan alat analisis smart PLS 4.0. Hasil penelitian dalam artikel ini menunjukkan bahwa variabel Streamer Image dapat memiliki arah hubungan positif dan pengaruh signifikan terhadap variabel Keputusan Pembelian. Hal ini dikarenakan nilai P-Values ​​yang bernilai positif dan berada di bawah taraf signifikansi 0,05 yaitu 0,025. Hal ini menunjukkan bahwa Streamer Image merupakan salah satu faktor yang paling penting dalam memutuskan pembelian. Misalnya seseorang yang ingin membeli barang elektronik melirik seorang streamer yang kompeten di bidang elektronik seperti David Gadget dan sebagainya di bidang lainnya. Pada baris berikutnya, kreativitas peneliti dalam menambahkan variabel Kualitas Produk sebagai variabel moderasi juga berhasil. Hal ini ditunjukkan dengan nilai P-Values ​​yang juga positif dan berada di bawah taraf signifikansi 0,05 yaitu 0,000 yang lebih signifikan dibandingkan pengujian langsung sebesar 0,025. Artinya Streamer yang memiliki citra yang baik disertai dengan promosi produk yang berkualitas merupakan kombinasi yang tepat dalam mempengaruhi keputusan pembelian. Dengan demikian hipotesis pertama dan kedua dalam penelitian ini dapat diterima.
Analysis of the Impact of Government Policy, Technological Innovation, and Availability of Business Capital on the Growth of Small and Medium Enterprises in Indonesia Afif Syarifudin Yahya; Fikri, Maiza; Judijanto, Loso; Utami, Eva Yuniarti; Iskandar, Deni
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.697

Abstract

This research studies the complex relationships between government policies, technological innovation, availability of venture capital, and the growth of Small and Medium Enterprises (SMEs) in Indonesia. Using Structural Equation Modeling with Partial Least Squares (SEM-PLS), this research analyses data from a sample of 130 SMEs across different industries and regions. The measurement model assessment confirmed the reliability and validity of the constructs, while the structural model analysis revealed significant positive relationships between government policy effectiveness, technological innovation, venture capital availability, and SME growth. The robustness of the findings was confirmed through bootstrapping, and the model fit index validated the adequacy of the estimated model. The R-squared values indicate the ability of the model to explain most of the variance in SME growth. Hypothesis testing further corroborated the significant impact of Availability of Venture Capital, Government Policies, and Technological Innovation on SME growth. The implications of these findings extend to policymakers, business owners, and stakeholders, guiding the formulation of strategies that foster an enabling environment for SMEs in Indonesia.
Utilization of Social Media and Online Platforms in Improving Customer Engagement of Fashion SMEs in Bali Arjang, Arjang; Utami, Eva Yuniarti; Redjeki, Finny
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.698

Abstract

This research investigates the intricate dynamics of social media utilization and online platform presence in shaping customer engagement for small and medium-sized fashion enterprises (SMEs) in Bali. A sample of 120 fashion SMEs participated in a cross-sectional survey, providing insights into their digital strategies and customer interactions. The study employs Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze the relationships between social media utilization, online platform presence, and customer engagement. Descriptive statistics, reliability, and validity analyses are conducted to ensure the robustness of the measurement model. The findings reveal a positive and significant impact of social media utilization on online platform presence and, subsequently, customer engagement. The mediating role of online platforms in enhancing customer interactions is highlighted. Practical implications and recommendations are provided for fashion SMEs seeking to optimize their digital strategies and foster meaningful customer engagements in the vibrant cultural context of Bali.
Sustainable Finance: A Bibliometric Analysis of Green Finance and its Role in Global Markets Judijanto, Loso; Qosim, Nanang; Syamsulbahri, Syamsulbahri; Utami, Eva Yuniarti; Afandy, Chairil
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1500

Abstract

This study conducts a comprehensive bibliometric analysis to map the evolution and scope of sustainable finance research from 2000 to 2024. Utilizing data sourced from Scopus, the analysis identifies major trends, themes, and contributions within the field, emphasizing the increasing integration of sustainability into financial practices. Key findings reveal a dramatic rise in publications over recent years, underscoring the growing academic and practical interest in sustainable finance. The research network analysis highlights significant global collaboration and the central role of technological innovations like fintech and artificial intelligence in advancing sustainable financial practices. The study also explores regional dynamics, showing robust contributions from both developed and emerging economies. Overall, this analysis provides crucial insights into how sustainable finance can be strategically advanced to meet global sustainability goals, offering directions for policy, practice, and future research.
Analisis Korelasi Manajemen Risiko dan Ketahanan Bisnis terhadap Keunggulan Kompetitif Perusahaan Sektor Jasa di Indonesia Utami, Eva Yuniarti; Fatchuroji, Acep; Kartika Devi, Erwina; Harsono, Iwan; Sutanto, Himawan
Sanskara Manajemen Dan Bisnis Vol. 2 No. 02 (2024): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v2i02.367

Abstract

Penelitian ini menyelidiki hubungan antara praktik manajemen risiko, ketahanan bisnis, dan keunggulan kompetitif dalam perusahaan-perusahaan sektor jasa di Indonesia. Dengan menggunakan pendekatan kuantitatif, survei dilakukan terhadap 150 perusahaan dengan fokus pada konstruk-konstruk utama: Ketahanan Bisnis, Manajemen Risiko, dan Keunggulan Kompetitif. Model persamaan struktural menunjukkan hubungan positif yang signifikan antara ketahanan bisnis dan keunggulan kompetitif (β = 0,553) dan manajemen risiko dan keunggulan kompetitif (β = 0,342). Indeks kecocokan model menunjukkan kecocokan yang masuk akal secara keseluruhan, mendukung kekokohan kerangka kerja yang diusulkan. Temuan-temuan ini menggarisbawahi pentingnya strategi untuk mengembangkan ketahanan bisnis dan manajemen risiko yang efektif untuk mendapatkan keunggulan kompetitif di sektor jasa Indonesia.
Pengaruh Kewirausahaan dan Inovasi Bisnis terhadap Penerimaan Pasar pada Industri Makanan dan Minuman di Indonesia Muhajir, Ali; Sinaga, Hommy Dorthy Ellyany; Utami, Eva Yuniarti; Karo-karo, Alex P.; Triadi, Defri
Sanskara Manajemen Dan Bisnis Vol. 2 No. 02 (2024): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v2i02.368

Abstract

Penelitian ini menyelidiki dinamika kewirausahaan dan inovasi bisnis yang rumit dalam konteks industri Makanan dan Minuman (F&B) di Indonesia. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari sampel yang terdiri dari 220 partisipan, termasuk wirausahawan, pemilik bisnis, dan konsumen. Studi ini mengeksplorasi hubungan antara kegiatan kewirausahaan, praktik inovasi bisnis, dan faktor penerimaan pasar, dengan menggunakan kerangka kerja pemodelan persamaan struktural (SEM) yang kuat. Temuan-temuannya menunjukkan kecenderungan kewirausahaan dan strategi inovatif yang tinggi di sektor makanan dan minuman di Indonesia. Efek langsung yang signifikan diamati, menekankan peran berpengaruh dari kewirausahaan dan inovasi bisnis terhadap penerimaan pasar. Studi ini lebih lanjut mengungkap peran mediasi praktik inovasi bisnis dalam hubungan antara kegiatan kewirausahaan dan penerimaan pasar. Analisis kecocokan model dan pemeriksaan ketahanan menegaskan keandalan dan validitas model struktural yang diusulkan. Penelitian ini memberikan kontribusi wawasan yang berharga bagi para pemangku kepentingan industri, pembuat kebijakan, dan peneliti yang ingin menavigasi dan meningkatkan lanskap kewirausahaan dan inovasi di industri mamin Indonesia.
THE EFFECT OF GREEN INVESTMENT, GOVERNMENT POLICY, AND RESOURCE MANAGEMENT ON THE FINANCIAL PERFORMANCE OF START-UPS IN CENTRAL JAWA Utami, Eva Yuniarti; Ayuni, Risca Fitri; Nuvriasari, Audita; Uli, Nur Zarliani; Pratama, Rohmawan Adi
Jurnal Manajemen Bisnis dan Terapan Vol. 2 No. 2 (2024): MEISTER July 2024
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v2i2.1640

Abstract

Indonesia, has become a hub for such start-ups, aiming for both financial success and environmental consciousness. Green investments, which fund projects with environmental benefits, play a crucial role. These investments range from adopting energy-efficient technologies to implementing sustainable supply chains, leading to long-term cost savings and improved corporate reputation.Government policy is also vital, as supportive policies in Central Java include monetary rewards, tax breaks, and assistance programs that encourage start-ups to adopt sustainable practices. Effective resource management, which optimizes the use of human, financial, and material resources, is crucial for start-ups facing limited resources and intense competition. Efficient resource management can significantly impact a start-up’s operational efficiency and financial outcomes.This study examines how green investments, government policy, and resource management collectively influence the financial success of start-ups in Central Java. Data was collected from 40 start-ups across various industries using a quantitative approach, and multiple regression analysis was performed. The results show that higher financial performance is primarily due to green investments, supportive government policies, and efficient resource management, with a positive interaction between these factors leading to significant gains. The study provides factual proof that effective resource management, sustainable practices, and compliance with government regulations are essential for successful start-up operations. It highlights the complementary effects of these elements, suggesting that a comprehensive corporate strategy enhances financial results. This study offers insights for start-ups to enhance sustainability and performance and provides recommendations for policymakers to create a supportive entrepreneurial environment.
Implementation of Balanced Scorecard in Corporate Strategic Management Utami, Eva Yuniarti; Damayanti, Rosita Mei; Pramesti, Diah; Yuninata, Dama; Pratama, Rohmawan Adi
West Science Journal Economic and Entrepreneurship Vol. 1 No. 02 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i02.266

Abstract

This study looks into how the Balanced Scorecard (BSC) was implemented in a West Javan manufacturing company and how it affected strategic management and organizational performance. A mixed-methods approach was used, integrating quantitative data obtained from surveys and performance measures with qualitative data from in-depth interviews and document analysis. The qualitative results draw attention to the intricate implementation process, which includes communication tactics, strategic goal-setting, and ongoing modification. Difficulties were noted, including resistance to change and worries about an increase in workload. Positive employee attitudes, greater alignment with company goals, and advancements in financial and operational measures are all indicated by the quantitative outcomes. The study offers insightful information to companies thinking about implementing BSC, highlighting the significance of open communication, staff involvement, and ongoing adaption for success.
Application of Lean Manufacturing Principles in Increasing Factory Productivity Utami, Eva Yuniarti; Rijal, Syamsu; Iwang, Baso
West Science Journal Economic and Entrepreneurship Vol. 1 No. 10 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i10.290

Abstract

This study looks into how a manufacturing company in Indonesia might increase factory productivity by implementing Lean Manufacturing concepts. Employing a mixed-methods approach that blends quantitative surveys and qualitative interviews, the study investigates employee awareness, adoption, and perceptions of the effects of Lean techniques. The quantitative findings show that there is a significant increase in productivity, a high degree of awareness, and partial implementation. Additional correlation analysis demonstrates a strong positive association between increases in important production metrics and the degree of Lean implementation. Qualitative results emphasize the value of cultural adaptation, implementation difficulties, and successful communication outcomes. A comprehensive conversation highlights the relationship between high awareness and implementation status, highlighting the necessity of focused training and change management. The study ends with practical suggestions for maximizing Lean tactics within businesses, emphasizing the need of cultural adaptability and viewing obstacles as chances for growth.
Transformation of Traditional Food and Beverage Industry with Industry 4.0 Approach: Case Study on Culinary Business in Bandung Area Effendi, Marwan; Jasman, Jasman; Utami, Eva Yuniarti; Judijanto, Loso
West Science Journal Economic and Entrepreneurship Vol. 1 No. 04 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i04.390

Abstract

The advent of Industry 4.0 has precipitated transformative changes in traditional industries globally. This research investigates the impact of Industry 4.0 on the traditional food and beverage sector in Bandung, Indonesia, with a focus on technological adoption, operational efficiency, customer engagement, and business performance. Through a quantitative approach involving 121 culinary establishments, the study employs Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze the complex interplay of these factors. The results indicate a positive and significant relationship between technological adoption and operational efficiency. Operational efficiency, in turn, correlates positively with customer engagement, leading to improved business performance. The study provides nuanced insights into the varied dynamics across different culinary segments and emphasizes the pivotal role of Industry 4.0 in shaping the competitive landscape of Bandung's culinary businesses.
Co-Authors - Afrizal . Syamsulbahri AA Sudharmawan, AA Abrar Hiswara Acep Fatchuroji Adiazmil, Aan Adiwijaya, Saputra Adriant, Riki Afif Syarifudin Yahya Ahmad Nur Budi Utama Ainil Mardiah Akhyar, Chairil Akib Akib, Akib Alfiana , Alfiana Alfiana Alfiana Ali muhajir, Ali Alvionita, Agnes Ambarwati, Retnoning Amruddin, Amruddin Andika Isma Andri Ardhiyansyah Andriya Risdwiyanto Anggraini, Asterina Anshar Daud Apriyanto, Apriyanto Ari Purwanti Arief Fahmi Lubis ARIWIBOWO, PRASETIO Arjang, Arjang Asep Supriadi Atiqah, Raden Roro Audita Nuvriasari Awwal, Muhammad Al Faridho Azis, Rizal Abdul Aziz, Adit Mohammad Azizi, Muhammad Hakim Bachtiar, Tsaalis Bambang Purwoko Berutu, Edi Putra Boari, Yoseb Budiman, Hendi Catarina Cori Pradnya Paramita, Catarina Cori Pradnya Chairil Afandy Chusumastuti, Dhety Damara Gugat, Rudy Max Damayanti, Rosita Mei Darmawan Listya Cahya Degdo Suprayitno Dendy K. Pramudito Deni Apriadi Deni Iskandar Deri Apriadi Devi Susiati Dewa, Saroja Sari Dewi, A Ratna Sari Diah Apriliani Djami Rane, Melvin Krisdiana Donny Dharmawan Dyah Ayu Suryaningrum Edy Sambodja Effendi, Marwan Ella Masita Endarwati, Esti Tri Erwina Kartika Devi Farooq Mujahid, Muhammad Umer Fatolosa Hulu Fenny Fenny Ferry Arfiansyah Fikri, Maiza Firdaus Yuni Dharta Fitria, Arie Frans Sudirjo Fredy Olimsar Fuad Randy, Muhammad Gatot Wijayanto Hafidurrahman, Moh Hamzali, Said Hanasi, Raihan A. Harahap, Irwan Musriza Haribowo, Rio Harjoni Harjoni Harsono, Iwan` Hartati Hartati Hasan, Zainol Hendra, Joni Hendratmoko, Suseno Hendrayani, Eka Herawati Herawati Heri setiawan Herlandi Putra, Irsan Hermiyetti Herry Ramadhani Himawan Sutanto, Himawan Ibadurrahman Ibadurrahman Ikram Yakin Ilhamiwati, Mega Imron Natsir, Imron Indra Permana, Indra Indrawati, R.A. Indri Yani, Indri Indriastiningsih, Erna Inzani SL, J Fuji Istianah Muslim Iwan Harsono Iwang, Baso Jacob, Jufri Jamaluddin Majid Jasman Jasman Jasmin, Jasmin Jata, I Wayan Judijanto, Loso Juminawati, Sri Junaedi, I Wayan Junaedi Jusman, Ikhsan Amar Kalalo, Rieneke Ryke Kardini, Ni Luh Karo-karo, Alex P. Kartika Devi, Erwina Kartika Wulandari Kiki Farida Ferine Kumagaya, Johanes P Kushariyadi Laksniyunita, Wanda Laksono, Muflih Adi Latifah Latifah Lesmana, Tera Lestari, Eko Budi Limpo, Lita LISTIANA SRI MULATSIH Lucky P, Muhammad Luh Komang Candra Dewi Lusianawati, Hayu Made Susilawati Mahmudin, Tono Mamusung, Robby Tanod Marasabessy, Nabila Cecilia Mardiani, Eri Marjuki Marjuki Marpaung, Rumintar J. H. Martis, Andi Maryati M, Desma Erica Misidawati, Dwi Novaria Moh Fresal Sugeha Mokodenseho, Sabil Mu'min, Halek Muhamad Risal Tawil Musran Munizu Nanang Qosim Nasrudin Nasution, Muhammad Amsal Nitawati, Elly Yuniar Noor, Laili Savitri Nugroho, Budi Sulistiyo Nur Zarliani Uli Nuraeni, Nunur Nuraini, Luthfi Nurdjanah Hamid Nurhakim, Arif Nurina, Lia Nurlia Nurlia Nurriqli, Arifia Nurul Iman, Nurul Nurul Septya Magisa Octaviani, Reni Dian P, Muhammad Lucky Pahrijal, Rival Paulus Laratmase Pramesti, Diah Pratama, Arizal Putra Pratama, I Wayan Adi Pratama, Rohmawan Adi Pujowati, Yenik Purnomo, D Putra, Johni Eka Putra, Wira Pramana Putrie, Rena Augia Rachman, Azis Ramadhan, Masri Ramiati Ramiati Ratih Primandari, Novegya Redjeki, Finny Regina Regina Reza Nurul Ichsan Riansyah, Ananda Adi Rianti Setyawasih Rina Destiana Rini Nuraini, Rini Risca Fitri Ayuni Riztrya Novedliani ROOSGANDA ELIZABETH Rosmawati, Wati Rumbiati, Rumbiati Safari, Apay Sahri, Yulian Said, Saida Sandrayati Sandrayati Sari, Efti Novita Sarmiati Sarmiati Sekamdo, Muhammad Aga Setiadi, Sandi Setyawan, A. Ary Sijoen, Alya Elita Sinaga, Hommy Dorthy Ellyany Sisca Cletus Lamatokan Siti Komariah Hildayanti, Siti Komariah Soelistianto, Farida Arinie Sono, Moh Gifari Sono, Mohammad Gifari Sudarmanto, Eko Sudiana, Urip Sulistyo Budi Utomo Sumerli A, Chevy Herli Supriandi Supriandi, Supriandi Suryadi, Irwan Suryati Suryati syahid, mar Syahidin Syahidin, Syahidin Syahputri, Anggraini Syamsu Rijal Syamsu Rijal Syarifuddin Syarifuddin Tarjono, Tarjono Teddy Oswari Thalib, Najdah Tobari . Triadi, Defri Triyantoro, Andri Umpusinga, Hasrun Afandi Utami, Desy Cahyaning Utomo, Bekti Violita, Chynthia Eka Wenats, AG Eka Wendy Widalicin Januarty Widiawati, Wilda Widyatmoko Widyatmoko Wijaya, Indra Wijayanti, Indah Oktari Wildoms Sahusilawane Wongkar, Deysyelin Y.T.J. Wulanda, Nourma Yasir Maulana, Yasir Yovita Yovita Yulia Ningsih Yuninata, Dama Zulfikri, Agung Zulkifli Zulkifli ‪Irna Dwi Destiana