Articles
The Influence Of Marketing Mix On Purchasing Decisions On Umkm Products Malaysian Chips Reynia
Asyari, Bella Vedia;
Yulastri, Asmar;
Gusnita, Wiwik;
Insan, Ranggi Rahimul
Jurnal Pendidikan Tata Boga dan Teknologi Vol 5, No 2 (2024): Jurnal Pendidikan Tata Boga dan Teknologi
Publisher : Universitas Negeri Padang
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DOI: 10.24036/jptbt.v5i2.15499
This research is motivated by the researcher's observation of the marketing mix, which is a marketing strategy carried out to influence consumer purchasing decisions. This study aims to describe the marketing mix, purchasing decisions, and analyze the effect of marketing mix on purchasing decisions on Malaysian Reynia chips MSME products. The research method used in this research is a quantitative method with a causal associative approach. The population in this study were all Malaysian chip MSME customers with an unknown number. The sampling technique used was purposive sampling. Data collection was carried out with a Google form and using a Likert scale that had been tested for reliability validity. Data were analyzed by descriptive and correlation analysis. Based on the results of statistical calculations on marketing mix variables seen from product and price indicators with a percentage of 29%, the most dominant is the consideration of consumers in making purchasing decisions on Malaysian Reynia chips MSME products. The results of the research were conducted using Pearson product moment correlation analysis, it is known that the correlation coefficient of marketing mix (X) with purchasing decisions (Y) is 0.740 which is included in the strong category. The results of the hypothesis test obtained tcount> ttable, namely 8.926> 1.668 and a significance value of 0.000 <0.05. It can be concluded that there is a significant relationship between the marketing mix and purchasing decisions and the hypothesis results are Ha accepted and Ho rejected.
Employee Performance of the Lento 3t Cracker Small and Medium Industry in Koto XI Tarusan District, Pesisir Selatan Regency
Astilla, Maylanda;
Yulastri, Asmar
Jurnal Pendidikan Tata Boga dan Teknologi Vol 4, No 3 (2023): Jurnal Pendidikan, Tata Boga dan Teknologi
Publisher : Universitas Negeri Padang
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DOI: 10.24036/jptbt.v4i2.10973
The background of this research is observation through the results of observing problems that often occur, namely that employee performance is still low when getting lots of lento 3t cracker orders, employees can't fulfill these orders and the results are not in accordance with the goals desired by the industry. there are still many employees who play cellphones while working, such as opening various social media. This causes employees to be ineffective and inefficient in the 3t lento cracker production process. This study aims to describe the performance of employees of the Lento 3t Crackers Small and Medium Industry in Koto XI Tarusan District, Pesisir Selatan Regency.This type of research is descriptive research with a quantitative approach. The population of this study were all employees of the Lento 3t Crackers Small and Medium Industry in Koto XI Tarusan District, Pesisir Selatan Regency, totaling 45 people. The sampling technique uses a saturated sampling technique so that all populations become samples. Data collection techniques were carried out using a questionnaire (questionnaire) with a Likert scale that has been tested for validity and reliability. Furthermore, the data were analyzed through descriptive analysis with the assessment categorization method.The results of the study concluded that the performance of employees of the Lento 3t Crackers Small and Medium Industry in Koto XI Tarusan District, Pesisir Selatan Regency, found that employee performance was 49%, employees belonging to the medium category. So it can be concluded that the employee performance of the employees of the Lento 3t Cracker Small and Medium Industry in Koto XI Tarusan District, Pesisir Selatan Regency is moderate.
The Influence of Peers on Entrepreneurial Interests of Students of the Family Welfare Education Study Program Padang State University
Ulfa, Marisa;
Yulastri, Asmar
Jurnal Pendidikan Tata Boga dan Teknologi Vol 4, No 2 (2023): Jurnal Pendidikan, Tata Boga dan Teknologi
Publisher : Universitas Negeri Padang
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DOI: 10.24036/jptbt.v4i2.4291
This study aims to: 1) Describe the peer level of students of the Family Welfare Education Study Program, Padang State University, 2) Describe the interest in entrepreneurship of students of the Family Welfare Education Study Program, Padang State University, and 3) Analyze the level of influence of peers on the interest in entrepreneurship of Study Program students Padang State University Family Welfare Education. This type of research is classified into a quantitative type with a correlational approach. The population in this study were students of the Family Welfare Education Concentration Study Program on Culinary and Fashion Design, namely the 2018 and 2019 Classes with a total of 333 people. The sample of this research is 77 people with the sampling technique is simple random sampling. Data collection techniques were carried out using a questionnaire (questionnaire) using a Likert scale that has been tested for validity and reliability.The results of this study are: 1) Peer influence of students of the Padang State University's Family Welfare Education Study Program is in the medium category, with a percentage of respondents' achievement levels of 77%. 2) The interest in entrepreneurship for students of the Family Welfare Education Study Program, Padang State University, is in the high category with a percentage of respondents' achievement rate of 84%. 3) Peers have a significant effect on the interest in entrepreneurship of students of the Family Welfare Education Study Program, Padang State University, which has a high influence of 58.3%.
The Relationship Between The Learning Outcomes Of Entrepreneurship Courses And Student Entrepreneurial Motivation
Faiza, Ardiana;
Yulastri, Asmar;
Syarif, Wirnelis;
Siregar, Juliana
Jurnal Pendidikan Tata Boga dan Teknologi Vol 5, No 2 (2024): Jurnal Pendidikan Tata Boga dan Teknologi
Publisher : Universitas Negeri Padang
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DOI: 10.24036/jptbt.v5i2.15496
This research is motivated because the higher the learning outcomes of entrepreneurship courses, the higher the entrepreneurial motivation of students. The purpose of this study is to describe the learning outcomes of entrepreneurship courses with the entrepreneurial motivation of Family Welfare Education students. This type of research is Descriptive Quantitative with a Correlational Approach. The research was conducted at the Department of Family Welfare, Faculty of Tourism and Hospitality, Padang State University. The student population was 314 people and the sample was 76 people using the Random Sampling Sampling Technique. The source of the research data is students of the Family Welfare Education Study Program who have taken entrepreneurship courses. Data collection techniques using Questionnaires or Questionnaires are measured using Likert Scale. Data Analysis techniques are carried out by Correlation Coefficient Analysis and Correlation Coefficient Test. The results illustrate that the Entrepreneurship Learning Outcomes of Family Welfare Education Study Program students are in the Very Good Category, namely With Praise with Frequency Results of 29 (39%), and the Entrepreneurial Motivation of Family Welfare Education Students as a whole is included in the Medium Category of 26 (35%). Based on the hypothesis test, there is positive and significant relationship between the learning outcomes of the Entrepreneurship Course and the Entrepreneurial Motivation of Family Welfare Education Students with the results of the score obtaining a significant value of 0.03.
Students Mental Readiness for Entrepreneurship at SMK Negeri 6 Padang
Pertiwi, Ayunda;
Yulastri, Asmar;
Gusnita, Wiwik;
Siregar, Juliana
Jurnal Pendidikan Tata Boga dan Teknologi Vol 5, No 3 (2024): Jurnal Pendidikan Tata Boga dan Teknologi
Publisher : Universitas Negeri Padang
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DOI: 10.24036/jptbt.v5i3.16882
This research was motivated by the large number of students at SMK Negeri 6 Padang who graduated but faced difficulties in finding work or were even unemployed. This is due to a lack of desire to start a business. Students feel less confident in starting a business. The aim of this research is to describe the mental readiness of students for entrepreneurship at SMK Negeri 6 Padang. This type of research is quantitative with a descriptive approach. The population in this study were students at SMK Negeri 6 Padang, totaling 303 students. The sample consisted of 75 students. Sampling used the Proportional Random Sampling technique. The data collection technique uses questionnaires via Google Form which have been tested for validity and reliability. The data analysis technique was carried out using descriptive analysis. Data processing was carried out with the help of Microsoft Excel and the SPSS version 25 software program. First determine the frequency distribution, determine the percentage level and classification techniques. The research results showed that 26 students' mental readiness for entrepreneurship (35%) was in the medium category.
The Influence Of Learning Motivation And Independence On Learning Outcomes Of Creative Project And Entrepreneurship (PKK) Subjects In SMK N 6 Padang
Annisa, Desfiarini;
Yulastri, Asmar;
Gusnita, Wiwik;
Andriani, Cici
Jurnal Pendidikan Tata Boga dan Teknologi Vol 5, No 3 (2024): Jurnal Pendidikan Tata Boga dan Teknologi
Publisher : Universitas Negeri Padang
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DOI: 10.24036/jptbt.v5i2.15596
This research aims to describe and analyze the influence of motivation and learning independence on learning outcomes in the Creative Entrepreneurship Project (PKK) subject in the culinary department of SMK N 6 Padang. In this research, measurements will be carried out to determine the influence of motivation and learning independence on learning outcomes in the Creative Entrepreneurship Project (PKK) subject. This research uses a type of correlation research using a quantitative approach. In this study, the population and sample were the same, namely class XI students majoring in culinary, totaling 101 people. The sampling technique used is saturated sampling. Data collection was carried out via Google form and used a Likert scale whose validity and reliability had been tested. The data analysis techniques used are descriptive analysis tests, normality tests, linearity tests, multicollinearity tests, multivariate tests and correlation significance tests. The results of the research show that: 1) the correlation coefficient of motivation and learning independence on learning outcomes in PKK subjects is 0.256 which is included in the low category, 2) there is a significant influence between motivation and learning outcomes in PKK subjects with a sig value of 0.00 < 0, 05 so it can be concluded that H1 is accepted, 3) there is an influence between independence and learning outcomes in PKK subjects with a sig value of 0.002 < 0.05 so it can be concluded that H2 is accepted, 4) there is a simultaneous influence between motivation and independence on learning outcomes in PKK subjects with sig 0.000 < 0.05 and Fcount 8.659 > Ftable 3.09 .
Analysis Of The Intensity Of Gadget Use By Class Xi Culianry Students In Pastry And Bakery Subjects At Smkn 9 Padang
Armel, Bunga Melati;
Siregar, Juliana;
Yulastri, Asmar;
Andriani, Cici
Jurnal Pendidikan Tata Boga dan Teknologi Vol 5, No 1 (2024): Jurnal Pendidikan, Tata Boga dan Teknologi
Publisher : Universitas Negeri Padang
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DOI: 10.24036/jptbt.v5i1.11599
This research is motivated by the emergence of positive and negative impacts in the use of gadgets in the learning process. Apart from the positive impact, the use of gadgets in the learning process has a negative impact, namely disrupting concentration when studying, students being more individual or closed, preferring to be alone with gadgets, which can reduce their ability to socialize in the school environment. This research aims to describe the intensity of gadget use and the learning outcomes of class XI Culinary students in pastry and bakery subjects. This research method is a quantitative correlational approach. The population in this study was class XI Culinary students with a total of 134 students. The research sample consisted of 57 people with the sampling technique being simple random sampling. The data collection technique was carried out using a questionnaire using a Likert scale which has been tested for validation and reliability. Data analysis uses descriptive analysis and correlational analysis.
The Relationship Between The Use Of Youtube Media And The Learning Outcomes Of Students At SMKN 6 Padang.
Dolla, Resti Tri;
Zulfikar, Dikki;
Yulastri, Asmar;
Indrayeni, Wiwik
Jurnal Pendidikan Tata Boga dan Teknologi Vol 5, No 2 (2024): Jurnal Pendidikan Tata Boga dan Teknologi
Publisher : Universitas Negeri Padang
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DOI: 10.24036/jptbt.v5i2.12948
This research aims to: 1) Analyzing how the use of Youtube media in SMKN 6 Padang, 2) Analyzing how the learning outcomes of students in class Xl Pasrty and Bakery subjects at SMKN 6 Padang, 3) Analyzing the relationship between the use of YouTube media on the learning outcomes of students in class Xl Pastry and Bakery subjects at SMKN 6 Padang. This type of research is quantitative research with a correlational approach. The population in this study were Xl culinary class students with 101 people. The research sample amounted to 50 people with the sampling technique was simple random sampling. The data collection technique was carried out using a questionnaire (questionnaire) using a Likert scale that had been tested for validity and reliability. Data analysis using descriptive analysis. The results showed that: 1) The use of Youtube media is in the moderate category (73.25%), 2) Student learning outcomes are in the moderate category (78.78%), 3) Based on the results of the research analysis, the correlation value rxy 0.603 was obtained and the tcount value (5.242)> t table 1.667. So it can be said that there is a positive relationship between the use of YouTube media and student learning outcomes.
Prediction of Student Entrepreneurship Future Work based on Entrepreneurship Course using the Naïve Bayes Classifier Model
Hasan, Hanapi;
Yulastri, Asmar;
Ganefri;
Tansa Trisna Astono Putri;
Marta, Rizkayeni
Sinkron : jurnal dan penelitian teknik informatika Vol. 8 No. 1 (2024): Articles Research Volume 8 Issue 1, January 2024
Publisher : Politeknik Ganesha Medan
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DOI: 10.33395/sinkron.v9i1.13293
Entrepreneurs are critical to a country's economic progress and job creation. Few people felt schools have much to offer with business a generation ago. Students are expected to be an entrepreneur as the outcome of the course. The goal of this study is building a model to predict students' future employment, particularly in the field of entrepreneurship, using big data analysis and data mining. Various educational institutions can use data mining methodologies to identify hidden patterns in data contained in databases. The feature selection technique was utilised in this study to select and assess the significance of each element. The model was built using the final parameters determined by the feature selection technique (Correlation Based Feature Selection). Using the 10-fold cross validations for training and testing dataset distribution, the Naïve Bayes classifier was used to forecast the students' future of work. The dataset for the study was gathered from a student's performance report at Universitas Negeri Medan's engineering department. The effectiveness of using feature selection algorithms was compared to the effectiveness of not using feature selection algorithms, and the results are discussed. According to the findings of this study, the accuracy of Naïve Bayes with Correlation Based Feature Selection is 87.4%, which is higher than the model that did not use any feature selection. It was also discovered that the overall accuracy of the Correlation Based Feature Selection and Naïve Bayes Classifier models appears to be higher than that of the other treatments.
Entrepreneurship-Based School Management Model to Increase Entrepreneurship Interest of Vocational Education Students
Saputri, Annisa;
Yulastri, Asmar;
Yuliana, Yuliana;
Saputra, Hadi Kurnia;
Fiandra, Yudha Aditya
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 18, No. 5 : Al Qalam (September 2024)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan
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DOI: 10.35931/aq.v18i5.3897
The aim of this research is to determine the perceptions of students, teachers and school principals regarding the entrepreneurship-based management model that is planned to be implemented at SMK Negeri 1 Lembah Melintang and to find out their hopes regarding increasing students' interest in entrepreneurship. Qualitative research with a case study approach. Data sources were obtained through observation and interviews with students, teachers and principals of SMK Negeri 1 Lembah Melintang. The entrepreneurship-based management model is believed to be able to create a learning environment that is conducive to the development of an entrepreneurial spirit. However, commitment and support from all stakeholders is needed, including improving facilities, to achieve the goal of increasing students' interest in entrepreneurship. Implementing a comprehensive entrepreneurship-based management model along with strengthening infrastructure support can motivate students' interest in entrepreneurship at SMK Negeri 1 Lembah Melintang.