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All Journal Jurnal Mirai Management Indonesian Journal of Artificial Intelligence and Data Mining Journal on Education Jurnal Informasi dan Teknologi JSMA (Jurnal Sains Manajemen dan Akuntansi) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Manajemen Kesatuan Jurnal Scientia ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Komversal: Jurnal Komunikasi Universal Economics and Digital Business Review Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Ekonomi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Ilmiah Manajemen dan Kewirausahaan CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Sistim Informasi dan Teknologi Malcom: Indonesian Journal of Machine Learning and Computer Science Literacy : International Scientific Journals of Social, Education, Humanities Journal of Research and Development on Public Policy Journal of Management and Social Sciences International Journal of Economics and Management Research Transformasi: Journal of Economics and Business Management Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Penelitian Ekonomi Manajemen dan Bisnis Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science The Eastasouth Management and Business The Es Accounting and Finance Innovative: Journal Of Social Science Research Sanskara Manajemen dan Bisnis Eastasouth Journal of Impactive Community Services Jurnal Pendidikan West Science Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) West Science Business and Management West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies International Journal of Management Research and Economics Jurnal REKOMEN (Riset Ekonomi Manajemen) The Eastasouth Journal of Learning and Educations West Science Interdisciplinary Studies Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat West Science Social and Humanities Studies Jurnal Penelitian Pendidikan Indonesia E-CLUE Journal of English Culture, Language, Literature and Education The Eastasouth Journal of Social Science and Humanities Jurnal Ilmiah Manajemen Dan Kewirausahaan International Journal of Economics and Management Research Journal of Management KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Arief Yanto Rukmana
Sekolah Tinggi Ilmu Ekonomi STAN IM; Universitas Pendidikan Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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The Influence of Social Media Strategy, Customer Interaction, and Word of Mouth on E-commerce Purchase Intention Arief Yanto Rukmana; Moh Gifari Sono; Lina Affifatusholihah; Dewi Putri Anjar Wulan
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1283

Abstract

This study investigates the effects of social media strategy, customer interaction, and word of mouth on e-commerce purchase intention. Utilizing a quantitative approach, data were collected from 360 respondents using a structured questionnaire with a Likert scale ranging from 1 to 5. The analysis employed Structural Equation Modeling with Partial Least Squares (SEM-PLS 3) to assess the relationships among the variables. The findings reveal that a well-implemented social media strategy significantly enhances customer interaction and positively influences word of mouth, which in turn drives purchase intention in the e-commerce sector. These results underscore the importance of strategic social media engagement and effective customer communication in fostering consumer intent to purchase online. The study provides valuable insights for e-commerce businesses seeking to optimize their marketing strategies and enhance customer engagement.
Enhancing the development of technology and partnership-based business incubator models in indonesia: the role of human resource availability, industry connections, and access to finance Rukmana, Arief Yanto; Barliana, Mokhamad Syaom; Widiaty, Isma; Hamdani, HR. Aam; Abdullah, Ade Gafar; Harnani, Nining; Meltareza, Ridma; Harto, Budi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244282

Abstract

This study aims to analyze the development of technology and partnership-based business incubator models in Indonesia is the subject of this study, which focuses on the importance of relationships with industry, the availability of funds, and the availability of human resources. Using a quantitative approach, with a random sampling technique of 300 samples representing start-ups and business incubators in various industries and regions in Indonesia, the study was analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) 4. The findings show a strong correlation between human resource availability and technological advancement, industry ties and partnership-based business models, and startup growth and financing availability. These results highlight how innovation and entrepreneurial success in the Indonesian ecosystem can be encouraged by investing in human capital, fostering collaboration among industry stakeholders, and building a climate that supports startup financing.
Adaptation of Agile Project Management to Small Scale Projects in the Indonesian MSME Sector Judijanto, Loso; Prananingrum, Dwi Kartika; Rukmana, Arief Yanto; Amalia, Mei Rani; Syailendra, Siera; Djuanda, Gustian
The Eastasouth Management and Business Vol. 3 No. 02 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i02.418

Abstract

Agile Project Management (APM) offers a flexible and adaptive approach to managing projects, making it particularly relevant for the dynamic environment of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This study explores the adaptation of APM for small-scale projects within the MSME sector through qualitative analysis. Data were collected from five informants actively involved in project management and analyzed using N-VIVO software. The findings highlight that APM can enhance adaptability, team collaboration, and customer satisfaction. However, challenges such as limited resources, resistance to change, and lack of expertise were identified. Strategies, including incremental adoption, training, and external consultancy, were proposed to overcome these barriers. This research contributes to the understanding of Agile's applicability in MSMEs, offering practical insights for practitioners and policymakers to foster innovation and competitiveness in the sector.
The Effect of Digitalization of the Recruitment Process, Use of Data Analysis Tools, and Generational Diversity on Workforce Quality at Technology Start-up Companies in West Java Apriyanto Apriyanto; Arief Yanto Rukmana; Ilham Akbar Bunyamin
West Science Social and Humanities Studies Vol. 3 No. 02 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i02.1718

Abstract

This study examines the impact of three critical factors—Digitalization of the Recruitment Process, Generational Diversity, and Use of Data Analysis Tools—on Workforce Quality in technology start-up companies in West Java. Using a quantitative approach, data were collected from 150 respondents with a Likert scale (1-5) and analyzed using Structural Equation Modeling (SEM-PLS 3). The results indicate that all three factors positively influence workforce quality, with Generational Diversity having the most substantial effect. Specifically, the digitalization of recruitment processes enhances workforce quality by improving candidate selection, while data analysis tools contribute to informed decision-making in talent management. The findings highlight the importance of integrating digital technologies and fostering a diverse workforce to optimize workforce quality in start-up environments. The study provides actionable insights for practitioners seeking to improve workforce performance through technological and diversity initiatives.
Antam Marketing Mix Strategy Group Frans Sudirjo; I Nyoman Tri Sutaguna; Kaharuddin Kaharuddin; Arief Yanto Rukmana; Betty Rahayu
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 1 No. 4 (2023): Oktober : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v1i4.1259

Abstract

As a result, the goal of this article is to examine the marketing mix used by Antam's Padjadjaran Branch Group to market gold savings products, to evaluate the limitations and challenges faced by the marketing mix within the Antam Group Pajajaran Branch, and to develop marketing strategy recommendations to address both internal and external challenges encountered during the process of marketing gold savings products at the Antam Group Pajajaran Branch. Data for this study was acquired through interviews, observations, and recording using a qualitative descriptive methodology. The Antam Pajajaran Group Branch Managers, the Antam Pajajaran Branch Group Marketing Department, and the Gold Savings Products Pajajaran Bandung Branch's clients served as the study's informants. This study used the marketing mix theory as a guide. The study's conclusions include the marketing tactics used by Antam Group's Pajajaran Branch, which apply segmentation, targeting, and positioning principles, as well as the marketing mix, which includes product, price, place, promotion, people, processes, and facilities.
Training on Business Planning Using Business Canvas Models I Nyoman Tri Sutaguna; Akhmad Nur Zaroni; Erlina Pakki; Arief Yanto Rukmana; Puspita Puji Rahayu
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 3 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i3.1389

Abstract

The business world is expanding in Indonesia right now, especially among millennials and start-ups in this case. They must, however, have a mature and well-defined corporate plan because of the intense rivalry and challenging obstacles they encounter. Because the Business Model Canvas can summarize a business strategy on a dialog box page with 9 items, it is believed to be simple, comprehensive, and effective for business planning. The purpose of this service project is to offer BMC model-based business advice and training to Taruna Bakti Bandung Senior High School students. Counseling methods included the lecture style and focus group discussions (FGD). As a result of their community service projects, students are able to develop company ideas using the BMC model.
Indonesian Skin Care Stores' Emotional Marketing Akhmad Nur Zaroni; Sofia Maulida; Heny Herawati; Syamsu Rijal; Arief Yanto Rukmana
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 2 No. 3 (2023): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.2144

Abstract

The purpose of this study is to determine how Scarlett Skincare Store patronage is influenced by emotional and experiential marketing strategies. With a sample of 91 clients, the population of this study is all Scarlett Skincare Store patrons. In this study, unintentional sampling is used. Using IBM SPSS 20, multiple linear regression analysis tools (multiple correlation, determination, F test, and t test) were used to conduct a quantitative study of this research. The study's findings demonstrate how consumer psychology, marketing emotions, and experiential marketing affect Indonesia Skincare Store patron loyalty.
Implementation Social Media Marketing Implementation in MSMEs I Nyoman Tri Sutaguna; Norvadewi Norvadewi; Betty Rahayu; Arief Yanto Rukmana; Maria Lusiana Yulianti
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 3 (2023): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i3.436

Abstract

One of the regencies in West Java Province with a sizable number of MSMEs is Sumedang. In the village of Kutamandiri, there is one prospective SMEs. According to the survey results, one MSME actor producer named Basreng Masrifah has never used social media marketing to grow his company. Remembering that social media marketing has a favourable association with future business continuity, MSMEs need to implement it immediately. Students from and the Office of Cooperatives and Micro Small Enterprises of Sumedang Regency worked together to complete this act of community service. By making the Tokopedia marketplace one of the marketplaces that is heavily used by the larger community, this community service project aims to help address problems while also offering aid to MSME players connected to the vicinity of social media marketing. The process of putting this activity into action is broken down into three stages: outreach, training, and mentorship of the MSME in question. The desired outcome of this activity is that MSME actors will be able to comprehend the significance of social media marketing and be able to apply it to their businesses.
Bibliometric Analysis of the Development of Women's Entrepreneurship Literature in Indonesia Judijanto, Loso; Rukmana, Arief Yanto; Maryam, Maryam; Prabowo, Bagus; Adoe, Vera Selviana
West Science Journal Economic and Entrepreneurship Vol. 3 No. 02 (2025): West Science Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i02.1895

Abstract

Women’s entrepreneurship has gained recognition as a critical factor in promoting inclusive economic development, particularly in emerging economies such as Indonesia. This study presents a bibliometric analysis of scholarly publications on women’s entrepreneurship, focusing on trends, thematic structures, and collaboration networks from 2000 to 2025. Using data retrieved from the Scopus database and analyzed through VOSviewer, the study maps co-authorship patterns, co-citation networks, keyword co-occurrence clusters, and temporal evolution of research themes. The findings highlight dominant scholars, countries, and themes such as gender roles, empowerment, entrepreneurial intention, and sustainability. The overlay and density visualizations indicate a growing shift toward system-level and empowerment-related topics in recent years. However, the analysis also reveals underrepresentation of Indonesian research in global discourse. The study concludes by recommending greater international collaboration, diverse methodologies, and deeper contextual engagement to enrich the field and inform effective policy interventions.
THE EFFECT OF BRAND AWARENESS AND ELECTRONIC SERVICE QUALITY ON LOYALTY OF E-COMMERCE CUSTOMERS Frans Sudirjo; Arief Yanto Rukmana; Syarifuddin Syarifuddin; Sudadi Pranata; Munir Tubagus
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to ascertain how client loyalty in the marketplace is impacted by brand awareness and the caliber of electronic services. Research of this kind is referred to as quantitative research. The sample for this study included up to 100 respondents who were students who had utilized e-commerce at least twice. Both incidental sampling and nonprobability sampling were used in the sampling strategy. Results of questionnaires that were delivered to respondents online through Google Form were used as the major source of data for this study. While this is happening, secondary data takes the shape of linked documentation. Then, multiple linear regression analysis, the classical assumption test, and instrument test analysis were used to analyze the data that had been obtained. The findings of this study suggest that customer loyalty is positively and significantly influenced by brand awareness and the quality of electronic services. This is demonstrated by the t test results, which have significance levels of 0.000 0.05 for the brand awareness variable and less than 0.05 for the electronic service quality variable
Co-Authors . Syamsulbahri Aam Hamdani, Aam Abdul Aziz Assayuti Abdul Chalim ABDUL MANAP Abdul Rozak Ade Gafar Abdullah, Ade Gafar ADE RISNA SARI Ade Sobandi, Ade Adi Nugroho Susanto Putro Adih Supriadi Adit Mohammad Aziz Adoe, Vera Selviana Agung Zulfikri Ahmad Muktamar B Akbar Nuur Purnama Darma Wahana Akhmad Al Aidhi Akhmad Nur Zaroni Al Halik Aldi Bastiatul Fawait Fawait Alfa Santoso Budiwidjojo Putra Almansyah Rundu Wonua Amaludin Amaludin Andina Dwijayanti Andriani , Eva Andriya Risdwiyanto Ani Kusumaningsih Anis Okta Cahyaningrum Anizira Anizira Antoni Antoni Antoni Antoni Apriyanto Apriyanto Apriyanto, Apriyanto Ari Apriani Arijanti, Susi Arnes Yuli Vandika Asep Saepullah Aslichah Asri Ady Bakri Asri Ady Bakri Astri, Fitriyah Ayu Ngurah Quintina Asthiti Bakri, Asri Ady Bakti, Rizal Bambang Eko Prayetno Bambang Winardi Betti Widianingsih Betty Rahayu Budi Harto Budi Harto Budi Harto Budi Harto Bunyamin, Ilham Akbar Chairul Hakim Chevy Herli Sumerli Dani Sopian Darmawati Manda Dendy K. Pramudito Desma Erica Maryati Manik Desty Endrawati Subroto Dhety Chusumastuti Dian Artanti Arubusman Diana Pujiningsih Disman Dito Anurogo Djoko Widagdo EFENDI Efendi Efendi Egidius Fkun Eko Sudarmanto Eliyanti Agus Mokodompit Ema Yudiani Ema Yudiani, Ema Endang Supriatna Eri Mardiani Erlina Pakki Erna Erna Erwin Erwin Erwin Erwin Etty Sri Hertini Eva Andriani Eva Yuniarti Utami evan jaelani Fachrurazi Fadloli Fadloli Farida Akbarina Febry Lodwyk Rihe Riwoe Fildansyah, Rully Fitriansyah, Novela Deva Puasa Sucifa Frans Sudirjo Frans Sudirjo Geofakta Razali Gustian Djuanda Hadiansyah Ma’sum Hamzah, Ramadhani Hamzali, Said Hana Rengganawati Harnani, Nining Harnavela Sofyan Hartatik Hartatik Harun Samsuddin Harun Samsuddin Haruni Ode Hasibuan, Faisal Umardani Hendra Gunawan Hendri Khuan Henny Dwijayani Heny Herawati Heriyana Heriyana Herry Ramadhani Hilarius Wandan HR. Aam Hamdani I Nyoman Tri Sutaguna Idam Wahyudi Ilham Akbar Bunyamin Ilham Ilham Indah Wahyuni Indri Yani Irwan Sugiarto Iskandar Iskandar Isma Widiaty Jamaluddin Majid Jan Horas Veryady Purba Jasman Jasmin Jasmin Jasmin, Jasmin Joni Hendra Judijanto, Loso Kaharuddin Khuan, Hendri Kraugusteeliana Kraugusteeliana Krishernawan, Indra Kurniawan, Ramdhan Kusumaningsih, Ani Lasino J.W. Putro Lau, Elfreda Aplonia Lina Affifatusholihah Lina Affifatusholihah, Lina Loso Judijanto Loso Judijanto Loso Judijanto Lulu Ulfa Sholihannnisa M. Rafid Marwal M. Wahab Khasbulloh Manda, Darmawati Maqfirah, Poetri AL-Viany Mardiani, Eri Maria Ermilinda Dua Lering Maria Lusiana Yulianti Maryam Maryam MASHUDI HARIYANTO Mei Rani Amalia Mislan Sihite, Mislan Moch Arif Hernawan Mochamad Suryadharma Moh Gifari Sono Moh Gifari Sono Mohamad Rohim Mokhamad Syaom Barliana Mokhamad Syaom Barliana Mokodenseho, Sabil Muhammad A'ffar Muhammad Ade Kurnia Harahap Muhammad Amsal Nasution Muhammad Lukman Hakim Muhammad Yusuf Muhammad Yusuf MUHAMMAD YUSUF Muhammad Yusuf AR muji Rahayu Muji Rahayu Munir Tubagus Munir Tubagus Murthada Murthada Mustafa, Fahrina Mutiara Shifa Najdah Thalib Nanang Qosim Napu, Fithriah Nasaruddin Siregar Nasruji, Nasruji Nasution, Annio Indah Lestari Nasution, Rizki Alfadillah Nia Dharma Pertiwi Norvadewi Novela Deva Puasa Sucifa Fitriansyah Nur Hayati Nur Syariatin Nur Widiastuti Nursyamsi , Sari Endah Oetomo, Dedy Setyo Okta Karneli, Okta Oom Komalasari PA. Andiena Nindya Putri PA. Andiena Nindya Putri Panji Pramuditha Parlina, Lina Pieter J Kunu Pitono Prabowo, Bagus Prananingrum, Dwi Kartika Pranata, Sudadi Prayetno, Bambang Eko PRIA MITRA PURBA Puji Hastuti Purnamasari, Etika Puspita Puji Rahayu Ramdhan Kurniawan Rasty Yulia Reniawati, Dewi Ricky Suzano Ridma Meltareza Riesna Apramilda Rika Lidyah Riko Mersandro Permana Rina Destiana Rina Sovianti Rina Sovianti Rio Wirawan Rodiyal Ihsan Rohim, Mohamad Romi Mesra Roosganda Elizabeth ROOSGANDA ELIZABETH Rovanita Rama Rovanita Rama Rulam Ahmadi Rusydi Fauzan Sabalius Uhai Sabil Mokodenseho Said Hamzali Saiyed, Rahma Saununu, Siska Jeanete Sekamdo, Muhammad Aga Septianti Permatasari Palembang Sidrotun Naim Siera Syailendra Siska Jeanete Saununu Siska Yulia Defitri Siti Chadijah Siti Chadijah Sitti Rahmah Sitti Rahmah Slamet Maryoso Sofia Maulida Soni Suharmono Sono, Moh Gifari Sri Gustini Subasman, Iman Subroto, Desty Endrawati Sudarmanto, Eko Sugiarto S Sugiarto Sugiarto Sulandjari, Kuswarini Sulistianingsih Sulistianingsih Sulistyo Andarmoyo Sulistyowati, Nur Wahyuning Sumarni, Teti Supriadi, Adih Supriandi Supriandi Supriandi Supriandi Supriandi Supriandi, Supriandi Suprianus Pian TA Suprianus Pian TA Supriyanto Suroso Suroso Syahrial Rachim Lubis Syamsu Rijal Syamsu Rijal Syariatin, Nur Syarifuddin Syarifuddin Syarifuddin Syarifuddin Tanti Widia Nurdiani tapaningsih, weni indah doktri agus Tera Lesmana Thalib, Najdah Tirta Mulyadi Titien Agustina Tjutju Yuniarsih, Tjutju Tri Febrina Melinda Tri Yusnanto Usup, Usup Utami , Eva Yuniarti Utomo, Jepri Victor Prasetya, Hartoyo Wahana, Akbar Nuur Purnama Darma Wahyudi Sofyan Wandi Kurniadi Wendy Souisa Wendy Souisa Widjaja, Warkianto Wirawan, Rio Wulan, Dewi Putri Anjar Yana Priyana Yuli Rohmiyati Yuli Rohmiyati Yulistiyono, Agus Zahra Fitriana Putri Zamratul Aini Zarkasi Zarkasi Zulkifli