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All Journal Jurnal Mirai Management Indonesian Journal of Artificial Intelligence and Data Mining Journal on Education Jurnal Informasi dan Teknologi JSMA (Jurnal Sains Manajemen dan Akuntansi) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Manajemen Kesatuan Jurnal Scientia ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Komversal: Jurnal Komunikasi Universal Economics and Digital Business Review Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Ekonomi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Sistim Informasi dan Teknologi Malcom: Indonesian Journal of Machine Learning and Computer Science Literacy : International Scientific Journals of Social, Education, Humanities Journal of Research and Development on Public Policy Journal of Management and Social Sciences International Journal of Economics and Management Research Transformasi: Journal of Economics and Business Management Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Penelitian Ekonomi Manajemen dan Bisnis Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science The Eastasouth Management and Business The Es Accounting and Finance Innovative: Journal Of Social Science Research Sanskara Manajemen dan Bisnis Eastasouth Journal of Impactive Community Services Jurnal Pendidikan West Science Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) West Science Business and Management West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies International Journal of Management Research and Economics Jurnal REKOMEN (Riset Ekonomi Manajemen) The Eastasouth Journal of Learning and Educations West Science Interdisciplinary Studies West Science Social and Humanities Studies Jurnal Penelitian Pendidikan Indonesia E-CLUE Journal of English Culture, Language, Literature and Education The Eastasouth Journal of Social Science and Humanities Jurnal Ilmiah Manajemen Dan Kewirausahaan International Journal of Economics and Management Research Journal of Management KREATIF: Jurnal Pengabdian Masyarakat Nusantara ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Arief Yanto Rukmana
Sekolah Tinggi Ilmu Ekonomi STAN IM; Universitas Pendidikan Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Training on Business Planning Using Business Canvas Models I Nyoman Tri Sutaguna; Akhmad Nur Zaroni; Erlina Pakki; Arief Yanto Rukmana; Puspita Puji Rahayu
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 3 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i3.1389

Abstract

The business world is expanding in Indonesia right now, especially among millennials and start-ups in this case. They must, however, have a mature and well-defined corporate plan because of the intense rivalry and challenging obstacles they encounter. Because the Business Model Canvas can summarize a business strategy on a dialog box page with 9 items, it is believed to be simple, comprehensive, and effective for business planning. The purpose of this service project is to offer BMC model-based business advice and training to Taruna Bakti Bandung Senior High School students. Counseling methods included the lecture style and focus group discussions (FGD). As a result of their community service projects, students are able to develop company ideas using the BMC model.
THE EFFECT OF BRAND AWARENESS AND ELECTRONIC SERVICE QUALITY ON LOYALTY OF E-COMMERCE CUSTOMERS Frans Sudirjo; Arief Yanto Rukmana; Syarifuddin Syarifuddin; Sudadi Pranata; Munir Tubagus
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to ascertain how client loyalty in the marketplace is impacted by brand awareness and the caliber of electronic services. Research of this kind is referred to as quantitative research. The sample for this study included up to 100 respondents who were students who had utilized e-commerce at least twice. Both incidental sampling and nonprobability sampling were used in the sampling strategy. Results of questionnaires that were delivered to respondents online through Google Form were used as the major source of data for this study. While this is happening, secondary data takes the shape of linked documentation. Then, multiple linear regression analysis, the classical assumption test, and instrument test analysis were used to analyze the data that had been obtained. The findings of this study suggest that customer loyalty is positively and significantly influenced by brand awareness and the quality of electronic services. This is demonstrated by the t test results, which have significance levels of 0.000 0.05 for the brand awareness variable and less than 0.05 for the electronic service quality variable
Industrial Revolution Ideas 4.0 for Professional Development Anizira Anizira; Chevy Herli Sumerli A; Rizki Alfadillah Nasution; Zarkasi Zarkasi; Arief Yanto Rukmana
Jurnal Manajemen Riset Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i4.1810

Abstract

The company strives to achieve the development of human resources and employee work abilities in the era of the industrial revolution 4.0 in order to achieve appropriate employee work efficiency. The achievement of employee work efficiency is seen based on what kind of employee development takes place. how the company places employees in positions that match what the employee has. By using brainstorming variables using a quantitative approach method with data in the form of primary and secondary data, the sample used was 76 employees. Based on the results of direct and indirect hypothesis testing, there is development of human resources and employee work abilities in the era of the 4th industrial revolution.
Social Media Marketing And Customer Satisfaction Almansyah Rundu Wonua; Rina Sovianti; Andriya Risdwiyanto; I Nyoman Tri Sutaguna; Arief Yanto Rukmana
Jurnal Manajemen Riset Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i4.1817

Abstract

Researcher This employs a scientific method. A case study at the Upnormal shop in Jatinangor, Sumedang Regency, served as the design for this project. This study intends to ascertain the impact of online delivery services and social media marketing on consumer satisfaction. The study was carried out between April and July 2023. The Upnormal Shop in Jatinangor, Sumedang Regency, which houses a number of MSMEs, particularly in the food sector, was chosen as the study's venue. Consumers who buy food in Jatinangor, Sumedang Regency, make up the study's population.
Influence Of Instagram Advertising On Millenial Purchase Intention PA. Andiena Nindya Putri; Mutiara Shifa; I Nyoman Tri Sutaguna; Slamet Maryoso; Arief Yanto Rukmana
International Journal of Management Research and Economics Vol. 1 No. 4 (2023): November : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i4.902

Abstract

The study aims to analyze the factors that influence the effectiveness of advertising on Instagram and its impact on the buying interests of the Millennial Generation. The factors used are: Credibility, Value, Informative, Emotion, and Entertainment. The analysis was carried out using confirmatory factor analysis based on data collected through cousions adopted from previous research. Data was then analyzed using the SmartPLS statistical program. Significant influences were found on the credibility, informative, emotion, and social media advertising factors. The results of this research can be useful for entrepreneurs who will do advertising on Instagram and also be a reference for students who take digital marketing or consumer behavior courses.
Employee Performance And Motivation Harun Samsuddin; Rasty Yulia; Soni Suharmono; Syamsu Rijal; Arief Yanto Rukmana
International Journal of Management Research and Economics Vol. 1 No. 4 (2023): November : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i4.932

Abstract

This research approach is quantitative. The types of data used in this research are primary data and secondary data. Employees of PT Lotus Lingga Pratama receive questionnaires to collect primary data. Secondary data are collected indirectly, except from others or documents and journals related to this researcher. The population in this study is the entire permanent employee base of PT Lotus Lingga Pratama, which totals 153 employees. Motivation has a positive and significant influence on the performance of employees at PT. Lotus Lingga Pratama. Motivation is crucial and serves as a driving force for effort and goal achievement. Someone's doing something because of motivation. It can be understood that the higher the motivation, the higher the employee's performance.
Indonesian Skin Care Stores' Emotional Marketing Akhmad Nur Zaroni; Sofia Maulida; Heny Herawati; Syamsu Rijal; Arief Yanto Rukmana
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 2 No. 3 (2023): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.2144

Abstract

The purpose of this study is to determine how Scarlett Skincare Store patronage is influenced by emotional and experiential marketing strategies. With a sample of 91 clients, the population of this study is all Scarlett Skincare Store patrons. In this study, unintentional sampling is used. Using IBM SPSS 20, multiple linear regression analysis tools (multiple correlation, determination, F test, and t test) were used to conduct a quantitative study of this research. The study's findings demonstrate how consumer psychology, marketing emotions, and experiential marketing affect Indonesia Skincare Store patron loyalty.
Trends and Influential Works in Sustainable Crop Management: A Bibliometric Study Kunu, Pieter J.; Elizabeth, Roosganda; Sulandjari, Kuswarini; Rukmana, Arief Yanto
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.237

Abstract

This bibliometric study examines how the field of sustainable crop management research is developing through an analysis of publications and their citations. We use VOSviewer software and sophisticated bibliometric approaches to find emergent research subjects, co-authorship networks, trends, and influential publications. Our data shows a significant increase in research publications over the course of four decades, which is indicative of the growing understanding of the significance of sustainable agriculture. Key publications by well-known writers offer fundamental information, and co-authorship networks emphasize cooperative research initiatives. Agroecology and climate-resilient agriculture are two emerging study subjects that provide insights into the field's future orientations. Through an awareness of these trends and key publications, this research helps to support well-informed decisions about food security and sustainable agriculture.
Improving Trust and Accountability in AI Systems through Technological Era Advancement for Decision Support in Indonesian Manufacturing Companies Mardiani, Eri; Judijanto, Loso; Rukmana, Arief Yanto
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.301

Abstract

This study explores how technological developments in Artificial Intelligence (AI) decision support systems within Indonesian manufacturing organizations interact with the intricate dynamics of trust, accountability, and technology. The study employed a cross-sectional quantitative research approach to gather responses from a representative sample of professionals spanning different organizational levels, age groups, and functions. The results show that there is a high degree of trust in AI systems, which is largely impacted by dependability and transparency. Strong perceived accountability frameworks encourage prudent decision-making. Technological developments have a big impact on trust and responsibility, especially in Explainable AI and bias prevention. A nuanced interpretation is ensured by the study's demographic analysis, which provides practitioners and policymakers with practical insights to support ethical AI integration in Indonesia's industrial sector.
The Influence of Social Media Influencers on Generation Z Consumer Behavior in Indonesia Erwin, Erwin; Saununu, Siska Jeanete; Rukmana, Arief Yanto
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.317

Abstract

Through a quantitative approach, this study examines how social media influencers affect Indonesian Generation Z consumer behavior. A heterogeneous group of 450 participants, ranging in age from 16 to 24, was involved, reflecting a range of genders, socioeconomic backgrounds, and geographic locations. The results show that social media influencers have a big influence on people's decisions to buy, as 85% of participants acknowledged. The majority platform, Instagram, accounted for 75% of the total, with individuals using social media for two hours a day on average. The most popular content categories (65%) were product and lifestyle reviews, highlighting the significance of authenticity. Transparency (72.5%) and authenticity (67.5%) were important trust-building qualities; on the other hand, inconsistent brand endorsements (30%) and a lack of financial transparency (22.5%) eroded confidence. Sponsored material worked very well (80%), and 60 percent of users preferred partnerships that were authentic. Strong positive correlations between sponsored content, consumer behavior, and influencer engagement were found via regression analysis (R-squared = 0.754). The findings offer significant perspectives for marketers seeking to maneuver through the impactful terrain of Generation Z in Indonesia.
Co-Authors . Syamsulbahri Aam Hamdani, Aam Abdul Aziz Assayuti Abdul Chalim ABDUL MANAP Abdul Muiz Abdul Rozak Ade Gafar Abdullah, Ade Gafar ADE RISNA SARI Ade Sobandi Adi Nugroho Susanto Putro Adih Supriadi Adit Mohammad Aziz Agung Zulfikri Agus Yulistiyono Ahmad Muktamar B Akbar Nuur Purnama Darma Wahana Akhmad Al Aidhi Akhmad Nur Zaroni Al Halik Aldi Bastiatul Fawait Fawait Alfa Santoso Budiwidjojo Putra Almansyah Rundu Wonua Amaludin Amaludin Andina Dwijayanti Andriani , Eva Andriya Risdwiyanto Ani Kusumaningsih Anis Okta Cahyaningrum Anizira Anizira Antoni Antoni Antoni Antoni Apriyanto Apriyanto Apriyanto, Apriyanto Ari Apriani Arijanti, Susi Arnes Yuli Vandika Asep Saepullah Aslichah Asri Ady Bakri Asri Ady Bakri Astri, Fitriyah Ayu Ngurah Quintina Asthiti Bagus Prabowo Bakri, Asri Ady Bakti, Rizal Bambang Eko Prayetno Bambang Winardi Betti Widianingsih Betty Rahayu Betty Rahayu Budi Harto Budi Harto Budi Harto Budi Harto Budi Harto Bunyamin, Ilham Akbar Chairul Hakim Chevy Herli Sumerli Dani Sopian Darmawati Manda Dendy K. Pramudito Desma Erica Maryati Manik Desty Endrawati Subroto Dhety Chusumastuti Dian Artanti Arubusman Diana Pujiningsih Dila Padila Nurhasanah Disman Dito Anurogo Djoko Widagdo Dwi Kartika Prananingrum EFENDI Efendi Efendi Egidius Fkun Eko Sudarmanto Eko Sudarmanto Eliyanti Agus Mokodompit Ema Yudiani Ema Yudiani, Ema Endang Supriatna Eri Mardiani Erlina Pakki Erna Erna Erwin Erwin Erwin Erwin Erwin Parega Etty Sri Hertini Eva Andriani Eva Yuniarti Utami evan jaelani Fachrurazi Fadloli Fadloli Farida Akbarina Febry Lodwyk Rihe Riwoe Fitriansyah, Novela Deva Puasa Sucifa Frans Sudirjo Frans Sudirjo Geofakta Razali Gustian Djuanda Hadiansyah Ma’sum Hamzah, Ramadhani Hamzali, Said Hana Rengganawati Harnani, Nining Harnavela Sofyan Hartatik Hartatik Harun Samsuddin Harun Samsuddin Haruni Ode Hasibuan, Faisal Umardani Helda Yusita Hendra Gunawan Hendra, Joni Hendri Khuan Henny Dwijayani Heny Herawati Heriyana Heriyana Herry Ramadhani Hilarius Wandan HR. Aam Hamdani I Nyoman Tri Sutaguna Idam Wahyudi Ilham Akbar Bunyamin Ilham Ilham Indah Wahyuni Indri Yani Irwan Sugiarto Iskandar Iskandar Isma Widiaty Jamaluddin Majid Jan Horas Veryady Purba Jasman Jasmin Jasmin Jasmin, Jasmin Judijanto, Loso Kaharuddin Khuan, Hendri Kraugusteeliana Kraugusteeliana Krishernawan, Indra Kurniawan, Ramdhan Kusumaningsih, Ani Lasino J.W. Putro Lau, Elfreda Aplonia Lina Affifatusholihah Lina Affifatusholihah, Lina Loso Judijanto Loso Judijanto Loso Judijanto Lulu Ulfa Sholihannnisa M. Rafid Marwal M. Wahab Khasbulloh Manda, Darmawati Maqfirah, Poetri AL-Viany Mardiani, Eri Maria Ermilinda Dua Lering Maria Lusiana Yulianti Maryam Maryam MASHUDI HARIYANTO Mei Rani Amalia Mislan Sihite, Mislan Moch Arif Hernawan Mochamad Suryadharma Moh Gifari Sono Moh Gifari Sono Mohamad Rohim Mokhamad Syaom Barliana Mokhamad Syaom Barliana Mokodenseho, Sabil Muhammad A'ffar Muhammad Ade Kurnia Harahap Muhammad Amsal Nasution Muhammad Lukman Hakim MUHAMMAD YUSUF Muhammad Yusuf Muhammad Yusuf Muhammad Yusuf AR muji Rahayu Muji Rahayu Munir Tubagus Munir Tubagus Murthada Murthada Mustafa, Fahrina Mutiara Shifa Najdah Thalib Nanang Qosim Napu, Fithriah Nasaruddin Siregar Nasruji, Nasruji Nasution, Annio Indah Lestari Nasution, Rizki Alfadillah Nia Dharma Pertiwi Norvadewi Novela Deva Puasa Sucifa Fitriansyah Nur Hayati Nur Syariatin Nur Widiastuti Nursyamsi , Sari Endah Oetomo, Dedy Setyo Okta Karneli, Okta Oom Komalasari PA. Andiena Nindya Putri PA. Andiena Nindya Putri Panji Pramuditha Parlina, Lina Pieter J Kunu Pitono Pranata, Sudadi Prayetno, Bambang Eko PRIA MITRA PURBA Puji Hastuti Purnamasari, Etika Puspita Puji Rahayu Ramdhan Kurniawan Rasty Yulia Reniawati, Dewi Ricky Suzano Ridma Meltareza Riesna Apramilda Rika Lidyah Riko Mersandro Permana Rina Destiana Rina Sovianti Rio Wirawan Rodiyal Ihsan Rohim, Mohamad Romi Mesra Roosganda Elizabeth ROOSGANDA ELIZABETH Rovanita Rama Rovanita Rama Rulam Ahmadi Rully Fildansyah Rusydi Fauzan Sabalius Uhai Sabil Mokodenseho Said Hamzali Saiyed, Rahma Saununu, Siska Jeanete Sekamdo, Muhammad Aga Septianti Permatasari Palembang Sidrotun Naim Siera Syailendra Siska Jeanete Saununu Siska Yulia Defitri Siti Chadijah Siti Chadijah Sitti Rahmah Sitti Rahmah Slamet Maryoso Sofia Maulida Soni Suharmono Sono, Moh Gifari Souisa, Wendy Sri Gustini Subasman, Iman Subroto, Desty Endrawati Sugiarto Sugiarto S Sulandjari, Kuswarini Sulistianingsih Sulistianingsih Sulistyo Andarmoyo Sulistyowati, Nur Wahyuning Sumarni, Teti Supriadi, Adih Supriandi Supriandi Supriandi Supriandi Supriandi Supriandi, Supriandi Suprianus Pian TA Suprianus Pian TA Supriyanto Suroso Suroso Syahrial Rachim Lubis Syamsu Rijal Syamsu Rijal Syariatin, Nur Syarifuddin Syarifuddin Syarifuddin Syarifuddin Tanti Widia Nurdiani tapaningsih, weni indah doktri agus Tera Lesmana Teti Sumarni Thalib, Najdah Tirta Mulyadi Titien Agustina Tjutju Yuniarsih, Tjutju Tri Febrina Melinda Tri Yusnanto Usup, Usup Utami , Eva Yuniarti Utomo, Jepri Vera Selviana Adoe Victor Prasetya, Hartoyo Wahana, Akbar Nuur Purnama Darma Wahyudi Sofyan Wahyudin Wahyudin Wandi Kurniadi Widjaja, Warkianto Wirawan, Rio Wulan, Dewi Putri Anjar Yana Priyana Yuli Rohmiyati Yuli Rohmiyati Zahra Fitriana Putri Zamratul Aini Zarkasi Zarkasi Zulkifli