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Analysis of The Influence of E-Customer Satisfaction, E-Service Quality and Digital Sales Promotion on Customers Repurchase Intention Through Digital Wallet Shopeepay Yuni Dharta, Firdaus; Risdwiyanto, Andriya; Herlandi Putra, Irsan; Utami, Eva Yuniarti; Ambarwati, Retnoning
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i4.335

Abstract

The purpose of this study is to determine whether e-service quality and sales promotion have an impact on e-customer satisfaction and repurchase intention. The precise sample size for this study is not available. However, it is comprised of residents of Indonesia's five biggest cities who have used the e-wallet app. Users of e-wallet applications who met the requirements of never using one and not utilizing the application for less than three months made up the study's sample. Purposeful sampling, a nonprobability sampling technique, was applied in this study. The study sample consisted of one hundred respondents in total. Papers, questionnaires, and a literature review gathered data for this study. This inquiry employed the path analysis method. Several inferences can be made in light of the study's findings and the following discussion, including the following: Sales promotions and online customer happiness are correlated. The caliber of e-services has some bearing on e-customer happiness. E-customer satisfaction is simultaneously influenced by sales marketing and the quality of service. Sales promotions have an impact on consumers' propensity to make further purchases. The caliber of the e-service partially influences repurchase intentions. E-customer satisfaction has some bearing on repurchase intentions. Repurchase intentions equally impact sales promotion, e-service quality, and e-customer satisfaction.
The Influence of Business Location and Word of Mouth on Purchasing Decisions Sudirjo, Frans; Paramita, Catarina Cori Pradnya; Yani, Indri; Marjuki, Marjuki; Utami, Eva Yuniarti
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.6178

Abstract

A strategic business location that is close to the target market is one of the factors that researchers believe can influence consumer purchasing decisions. This close location will make consumers decide to purchase, be satisfied, and communicate with other consumers to encourage enthusiastic other consumers to share purchasing decisions with producers who have sales points in strategic locations. Therefore, this research aims to analyze the influence of business location and word of mouth on consumer purchasing decisions. This research is quantitative research with an explanatory approach that uses a questionnaire method in collecting data. The questionnaire was distributed to Indomaret and Alfamart consumers spread throughout Indonesia with the criteria of having shopped at least 3 times. The questionnaire contains statements of agree, strongly agree, disagree, strongly disagree, and neither agree nor the same on the 16 question items asked. The result thi research show the Business Location variable can have a positive relationship and a significant influence on Purchasing Decisions because the P-Values value is positive and is below the significance level of 0.036. This is in line with the researcher's statement and the direction of the questionnaire questions above which shows that a strategic business location can increase purchasing decisions because it is easy to reach, close, and does not take a lot of time. Thus, the first researcher's hypothesis and beliefs can be justified and accepted. Apart from that, the results of the second research hypothesis and beliefs also show the same results if the Word of Mouth variable has a positive relationship and a significant influence on Perchase Decision because the P-Values value is positive and is below the 0.05 significance level, namely 0.029. It is reasoned that word of mouth or word of mouth communication between consumers can increase purchasing decisions and enthusiasm between consumers. Keywords: Business Location, Word of Mouth, Purchase Decision
The Influence Of Electronic Word Of Mouth On Purchasing Decisions With Customer Reviews As A Moderating Variable Daud, Anshar; Marasabessy, Nabila Cecilia; Utami, Eva Yuniarti; Hulu, Fatolosa; Baene, Eduar
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.6200

Abstract

ABSTRACT Researchers believe that word of mouth communication carried out online can influence employee purchasing decisions because it can attract the enthusiasm of other consumers and has broad, even infinite boundaries. Apart from that, researchers also believe that this influence will be more significant if it is accompanied by good customer reviews. Therefore, the research aims to analyze the influence of the Electronic-Word of Mouth variable on Purchasing Decisions with Customer Reviews as a moderating variable. This research is quantitative research with an explanatory approach. The data used in this research was distributed using an online questionnaire method to 100 sellers on TikTok and 200 consumers on TikTok with the minimum criteria of having shopped once. The questionnaire contains 14 question items containing statements of agree, strongly agree, normal, disagree, and strongly disagree on a number of questionnaires asked. This data can also be called primary data. The collected data was analyzed using the smart PLS 4.0 analysis tool. The result in this this research show word of mouth communication using the internet has its own advantages in increasing consumer purchasing decisions due to its wide reach, as informative material for consumers who are not familiar with the product, and increasing consumer enthusiasm. In line with this, the results of the first researcher's hypothesis and beliefs show that the Electronic Word of Mouth variable has a positive relationship and has a significant influence on purchasing decisions because the P-Values value is positive and is below the significance level of 0.05, namely 0.002. The second belief and also the second hypothesis in this research shows that good reviews from consumers can increase the influence of Word of Mouth Communication via the internet on Consumer Purchasing Decisions due to Word of Mouth Communication with quality product information, a comfortable place, and good service. from Consumer Reviews can make that influence even more significant. This can be proven from the results of the second hypothesis which shows the direction of the relationship is positive and the influence is more significant, namely 0.000 below 0.05, which is more significant than direct testing, namely 0.003. Thus, the first and second hypotheses in this research can be proven and accepted.
The Effects Of Customer Orientation, Competitor Orientation, And Promotion On The Marketing Performance Of Logistics Companies In Surakarta City Utami, Eva Yuniarti; Nuvriasari, Audita
International Journal of Social Service and Research Vol. 3 No. 6 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i6.421

Abstract

This study aims to explore the effects of customer orientation, competitor orientation, and promotion on marketing performance of logistics companies in Surakarta City. The research design employed a quantitative approach, utilizing a sample population of micro, small and medium-sized enterprises (MSMEs) in the expeditions or courier services sector. Data collection involved questionnaires and secondary data obtained from the Departement of Cooperatives, MSMEs, and Industry in Surakarta City. Descriptive statistics and regression analysis were used to analyze the data. The result of hypothesis testing revealed that customer orientatiom, competitor orientation, and promotion did not have a significant effect on the marketing performance of expedition services companies in Surakarta City. These findings contribute to the existing body knowledge and provide practical implications for logistics companie in Surakarta City to enhance their marketing strategies and overall performance. In conclusion, customer orientation, competitor oerientation, and promotion were found to be insignificant factors influencing the market performanceof logistics companies in Surakarta City. This reserach highlights the need for tailored strategies and futher investigations in the logistics industry. The implications of these findings provide insights for policy and practical in enhancing marketing strategies and suggest avenues for future studies in this context.
Pengaruh Pajak, Ukuran Perusahaan, dan Profitabilitas terhadap Keputusan Perusahaan Melakukan Transfer Pricing Olimsar, Fredy; Misidawati, Dwi Novaria; Marpaung, Rumintar J. H.; Setiawan, Heri; Utami, Eva Yuniarti
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 3 (September 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.888

Abstract

This research aims to test and obtain empirical evidence regarding the influence of taxes, company size, probability on transfer pricing. This research uses a sample of subsector manufacturing companies... listed on the Indonesia Stock Exchange in 2019-2023. The sampling method used in this research is the purposive sampling method using SPSS for data analysis. This type of research is quantitative with 150 companies used as research samples with observations for 5 years, so the total research sample is 70 samples. The analysis technique used is regression. The results of this research show that simultaneously, tax, company size, and probability have an influence on companies carrying out transfer pricing.
Pengaruh Pajak, Ukuran Perusahaan, dan Profitabilitas terhadap Keputusan Perusahaan Melakukan Transfer Pricing Olimsar, Fredy; Misidawati, Dwi Novaria; Marpaung, Rumintar J. H.; Setiawan, Heri; Utami, Eva Yuniarti
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 3 (September 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.888

Abstract

This research aims to test and obtain empirical evidence regarding the influence of taxes, company size, probability on transfer pricing. This research uses a sample of subsector manufacturing companies... listed on the Indonesia Stock Exchange in 2019-2023. The sampling method used in this research is the purposive sampling method using SPSS for data analysis. This type of research is quantitative with 150 companies used as research samples with observations for 5 years, so the total research sample is 70 samples. The analysis technique used is regression. The results of this research show that simultaneously, tax, company size, and probability have an influence on companies carrying out transfer pricing.
Green Supply Chain Finance: A Bibliometric Review of Financing Instruments, Challenges, and Opportunities Judijanto, Loso; Utami, Eva Yuniarti; Harsono, Iwan
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.745

Abstract

Green Supply Chain Finance (GSCF) has emerged as a pivotal approach for businesses to reconcile financial objectives with environmental sustainability imperatives. This bibliometric review synthesizes the evolving landscape of GSCF literature, analyzing financing instruments, challenges, and opportunities. Leveraging data from 967 papers spanning 1992 to 2024, the review reveals a substantial scholarly interest with a cumulative citation count of 82,996. Through network visualizations and citation analyses, key themes such as sustainable practices, financial innovations, and technology integration are identified. The review underscores the significance of GSCF in advancing sustainable supply chain management and calls for continued research and collaboration to address emerging challenges and capitalize on opportunities.
THE INFLUENCE OF CEO POWER ON COMPANY PERFORMANCE WITH GOOD CORPORATE GOVERNANCE AS A MODERATING VARIABLE Susilawati, Made; Dewa, Saroja Sari; Utami, Eva Yuniarti; Maulana, Yasir; Iman, Nurul
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13568

Abstract

Abstract This research is quantitative research with an explanatory approach, namely an approach that uses several previous studies as the main focus in exploring in more depth the research being carried out. The data used in this research is primary data that researchers distributed to Wulling leaders and employees spread throughout Indonesia. The data distributed using an online questionnaire instrument contains 4 statements out of 16 statements on the dependent variable, 6 questions, the independent variable, 6 questions, and the moderate variable, 4 questions. The data must go through several stages first, starting with the validity test, reliability test and path coefficient. From the characteristics of the explanation that the researcher describes, it can be seen that the analysis tool used is smart PLS 4.0. Thereult show that the CEO Power variable has a positive relationship and has a significant influence on the Company Performance variable because superior policies, superior power, superior networks, and superior behavior can change everything to the point that it has an impact. on Company Performance. The results that the researcher concluded were caused by the P-Values which were positive and were below the 0.05 significance level, namely 0.017. Apart from that, the Good Corporate Governance variable can strengthen the influence of the CEO Power variable on company performance because good policies issued by the leadership are part of Good Corporate Governance and good governance is the result of good superior policies as well. This means that both Good Corporate Governance and CEO Power are two things that influence each other. The results that the researchers concluded were caused by the same thing because the P-Vlaues value was positive and was below the 0.05 significance level, namely 0.017. Thus, the first and second hypotheses in this research can be accepted and proven. Keywords: CEO Power, Good Corporate Governance, Company Performance
PERCEIVED USEFULNESS CAN MEDIATE THE INFLUENCE OF PERCEIVED EASE OF USE ON CUSTOMER DECISIONS IN USING BCA MOBILE Violita, Chynthia Eka; Wenats, AG Eka; Utami, Eva Yuniarti; Putra, Johni Eka; Ariwibowo, Prasetio
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16333

Abstract

 AbstractThis research is a quantitative study with an explanatory approach. The data used in this article is primary data that researchers obtained from 500 BCA Bank customers spread throughout Indonesia with the criteria of being 22 to 40 years old which is the productive age to understand and use the BCA Mobile application effectively. The data used in this article was analyzed using the smart PLS 4.0 analysis tool. The result in this article show the Perceived Ease of Use variable can have a positive relationship direction and a significant influence on Customer Decisions. The first hypothesis can be proven because the P-Values are positive and below the significance level of 0.05, namely 0.006These results are because the Perceived Ease of Use can easily demand a customer to decide to use BCA mobile because it can make all the work and challenges they face easier. The next hypothesis, namely the perception of usefulness, can strengthen the influence of the Perceived Ease of Use on Customer Decisions, can also be proven because the same thing, namely the P-Values are below the significance level of 0.05, namely 0.000, more significant than direct testing, namely 0.006. This is because a customer can happily do anything that will benefit him, both morally and materially, including deciding to use BCA mobile Keywords: Investment, Econmic Growth, Exports
THE INFLUENCE OF FINANCIAL LITERACY ON INVESTMENT INTEREST WITH FINANCIAL BEHAVIOR AS A MODERATING VARIABLE Tarjono, Tarjono; Atiqah, Raden Roro; Utami, Eva Yuniarti; Herawati, Herawati; Anggraini, Asterina
JURNAL ILMIAH EDUNOMIKA Vol 9, No 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.16407

Abstract

ABSTRACTThis research is a quantitative study with an explanatory approach. The data used in this article is primary data that researchers obtained from various credible sources and have been used in every existing study. The primary data obtained by the study came from 300 employees of PT Sampurna spread throughout Indonesia. The researcher distributed an online questionnaire containing 10 questions from four statements. The data obtained were analyzed using the smart PLS 4.0 analysis tool. The result in this article show that the Financial Literacy variable can have a positive relationship direction and a significant influence on the Investment Interest variable, namely 0.016 which is smaller than 0.05. This is because good Financial Literacy can make employees' thinking good and ultimately interested in investing. The next hypothesis also shows the same results that the Financial Behavior variable can moderate the influence of the Financial Literacy variable on the Investment Interest variable. This is because the P-Values are positive and below the significance level of 0.05, namely 0.000 which is smaller than the direct test of 0.016. Thus, the first and second hypotheses in this article can be accepted.  Keywords: Investment Interest, Financial Literacy, Financial Behavior
Co-Authors - Afrizal . Syamsulbahri AA Sudharmawan, AA Abrar Hiswara Acep Fatchuroji Adiazmil, Aan Adiwijaya, Saputra Adriant, Riki Afif Syarifudin Yahya Ahmad Nur Budi Utama Ainil Mardiah Akhyar, Chairil Akib Akib, Akib Alfiana , Alfiana Alfiana Alfiana Ali muhajir, Ali Alisyahbana, Andi Naila Quin Azisah Alvionita, Agnes Ambarwati, Retnoning Amruddin, Amruddin Andika Isma Andri Ardhiyansyah Andriya Risdwiyanto Anggraini, Asterina Anshar Daud Apriyanto, Apriyanto Arfiansyah, Ferry Ari Purwanti Arief Fahmi Lubis ARIWIBOWO, PRASETIO Arjang, Arjang Asep Supriadi Atiqah, Raden Roro Audita Nuvriasari Awwal, Muhammad Al Faridho Azis, Rizal Abdul Aziz, Adit Mohammad Azizi, Muhammad Hakim Bachtiar, Tsaalis Bambang Purwoko Berutu, Edi Putra Boari, Yoseb Budi Utomo, Sulistyo Budiman, Hendi Catarina Cori Pradnya Paramita, Catarina Cori Pradnya Chairil Afandy Chusumastuti, Dhety Damara Gugat, Rudy Max Damayanti, Rosita Mei Darmawan Listya Cahya Degdo Suprayitno Dendy K. Pramudito Deni Apriadi Deni Iskandar Deri Apriadi Devi Susiati Dewa, Saroja Sari Dewi, A Ratna Sari Diah Apriliani Djami Rane, Melvin Krisdiana Donny Dharmawan Dyah Ayu Suryaningrum Edy Sambodja Effendi, Marwan Ella Masita Endarwati, Esti Tri Erwina Kartika Devi Farooq Mujahid, Muhammad Umer Fatolosa Hulu Fenny Fenny Fikri, Maiza Firdaus Yuni Dharta Fitria, Arie Frans Sudirjo Fredy Olimsar Fuad Randy, Muhammad Gatot Wijayanto Hafidurrahman, Moh Hamzali, Said Hanasi, Raihan A. Harahap, Irwan Musriza Haribowo, Rio Harjoni Harjoni Hartati Hartati Hasan, Zainol Hendra, Joni Hendratmoko, Suseno Hendrayani, Eka Herawati Herawati Heri setiawan Herlandi Putra, Irsan Hermiyetti Herry Ramadhani Himawan Sutanto, Himawan Ibadurrahman Ibadurrahman Ikram Yakin Ilhamiwati, Mega Imron Natsir, Imron Indra Permana, Indra Indrawati, R.A. Indri Yani, Indri Indriastiningsih, Erna Inzani SL, J Fuji Istianah Muslim Iwan Harsono Iwang, Baso Jacob, Jufri Jamaluddin Majid Jasman Jasman Jasmin, Jasmin Jata, I Wayan Judijanto, Loso Juminawati, Sri Junaedi, I Wayan Junaedi Jusman, Ikhsan Amar Kalalo, Rieneke Ryke Kardini, Ni Luh Karo-karo, Alex P. Kartika Devi, Erwina Kartika Wulandari Kiki Farida Ferine Kumagaya, Johanes P Kushariyadi Laksniyunita, Wanda Laksono, Muflih Adi Latifah Latifah Lesmana, Tera Lestari, Eko Budi Limpo, Lita LISTIANA SRI MULATSIH Lucky P, Muhammad Luh Komang Candra Dewi Lusianawati, Hayu Made Susilawati Mahmudin, Tono Mamusung, Robby Tanod Marasabessy, Nabila Cecilia Mardiani, Eri Marjuki Marjuki Marpaung, Rumintar J. H. Martis, Andi Maryati M, Desma Erica Misidawati, Dwi Novaria Moh Fresal Sugeha Mokodenseho, Sabil Mu'min, Halek Muhamad Risal Tawil Muhlis Musran Munizu Nanang Qosim Nasrudin Nasution, Muhammad Amsal Neliana, Tri Nitawati, Elly Yuniar Noor, Laili Savitri Novedliani, Riztrya Nugroho, Budi Sulistiyo Nur Zarliani Uli Nuraeni, Nunur Nuraini, Luthfi Nurdjanah Hamid Nurhakim, Arif Nurina, Lia Nurlia Nurlia Nurriqli, Arifia Nurul Iman, Nurul Nurul Septya Magisa Octaviani, Reni Dian P, Muhammad Lucky Pahrijal, Rival Paulus Laratmase Pramesti, Diah Pratama, Arizal Putra Pratama, I Wayan Adi Pratama, Rohmawan Adi Pujowati, Yenik Purnomo, D Putra, Johni Eka Putra, Wira Pramana Putrie, Rena Augia Rachman, Azis Ramadhan, Masri Ramiati Ramiati Ratih Primandari, Novegya Rawi Redjeki, Finny Regina Regina Reza Nurul Ichsan Riansyah, Ananda Adi Rianti Setyawasih Rina Destiana Rini Nuraini, Rini Risca Fitri Ayuni ROOSGANDA ELIZABETH Rosmawati, Wati Rumbiati, Rumbiati Safari, Apay Sahri, Yulian Said, Saida Sandrayati Sandrayati Sari, Efti Novita Sarmiati Sarmiati Sekamdo, Muhammad Aga Setiadi, Sandi Setyawan, A. Ary Sijoen, Alya Elita Sinaga, Hommy Dorthy Ellyany Sisca Cletus Lamatokan Siti Komariah Hildayanti, Siti Komariah Soelistianto, Farida Arinie Sono, Moh Gifari Sono, Mohammad Gifari Sudarmanto, Eko Sudiana, Urip Sumerli A, Chevy Herli Supriandi Supriandi, Supriandi Suryadi, Irwan Suryati Suryati syahid, mar Syahidin Syahidin, Syahidin Syahputri, Anggraini Syamsu Rijal Syamsu Rijal Syarifuddin Syarifuddin Tarjono, Tarjono Teddy Oswari Thalib, Najdah Tobari . Triadi, Defri Triyantoro, Andri Umpusinga, Hasrun Afandi Utami, Desy Cahyaning Utomo, Bekti Utomo, Sulistyo Budi Violita, Chynthia Eka Wenats, AG Eka Wendy Widalicin Januarty Widiawati, Wilda Widyatmoko Widyatmoko Wijaya, Indra Wijayanti, Indah Oktari Wildoms Sahusilawane Wongkar, Deysyelin Y.T.J. Wulanda, Nourma Yasir Maulana, Yasir Yovita Yovita Yulia Ningsih Yuninata, Dama Zulfikri, Agung Zulkifli Zulkifli ‪Irna Dwi Destiana