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Marketing Public Relations Subway Indonesia Mengampanyekan Produk Ramah Lingkungan Junaedi, Junaedi; Marta, Rustono Farady; Olivia, Helen; Sudarsono, Achmad Budiman; Dwijayanti, Risqi Inayah
Jurnal Nomosleca Vol. 11 No. 2 (2025): Oktober, 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v11i2.16214

Abstract

Plastic takes hundreds of years to decompose in nature, leading to a buildup of waste that is difficult to manage. As a restaurant that produces a significant amount of plastic waste, Subway has launched a campaign to reduce plastic usage.  This study aims to explore how Subway Indonesia's Marketing Public Relations (MPR) campaigns promote environmentally friendly products. The theoretical foundation used in this study is Strategic Environmental Communication by Robert Cox. Strategic environmental communication refers to the practice of communication designed with a clear purpose, primarily to influence how people think and act regarding environmental issues. This research adopts a qualitative approach, based on a constructivist paradigm, using a case study method with a descriptive nature. Data collection techniques include observation, interviews, and documentation. The findings reveal that Subway’s MPR communicates environmentally friendly messages directly to customers through the role of operational staff. In addition, environmental campaign posters are also placed in strategic areas. Subway’s MPR activities in delivering environmental messages have successfully raised customer awareness about the global issue of excessive plastic use.
PEMBERDAYAAN KELOMPOK PKK MELALUI PELATIHAN PEMBUATAN DAN PENGEMASAN TELUR ASIN OVEN SEBAGAI OLEH-OLEH KHAS KABUPATEN SIDENRENG RAPPANG Nurhidayah, Asma'ul Fitriana; Sari, Anggun Permata; Syamsuddin, Syamsuddin; Hasman, Hasman; Ningrum, Endah Murpi; Hasrin, Hasrin; Wulandari, Sri Helda; Yamin, Abdul Alim; Chadijah, St.; Az-zahra, Rahmadani; Fauzan, Ahmad; Putri, Wira Lestari; Warman, Aditya; Junaedi, Junaedi; Sudarsono, Sudarsono
Jurnal Abdi Insani Vol 12 No 11 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i11.3244

Abstract

Sidenreng Rappang Regency is one of the duck production centers in South Sulawesi Province. However, most duck eggs are still marketed in fresh form with limited innovation in processing and packaging. The traditional management of existing processed products generally results in low competitiveness. This condition highlights the importance of innovation in processing and packaging to optimize local potential and contribute to improving community welfare. The purpose of this program was to empower PKK women’s groups in Manisa Village by enhancing their skills in producing oven-salted eggs and product packaging. The activities were carried out using a participatory approach through three stages: socialization, technical training on salted egg processing with an oven, and packaging training. The implementation showed a significant increase in participants’ knowledge across all aspects. Pre-test and post-test results indicated that basic knowledge of salted egg production increased from 37% to 76%, production using the wet method from 38% to 77%, and the use of ovens and packaging rose from 25–30% to 79%. This twofold increase reflects the effectiveness of practice-based training, where participants not only understood the concepts but were also able to apply the skills independently. Participants were also able to practice using vacuum plastic and attaching labels. The participants' response was very positive, as seen from their enthusiasm in the discussion and hands-on practice
Quality Management–Based Marketing Strategy for Kombucha ‘Rumah SCOBY DBA’: A Study at Yayasan Dharma Bintang Akademia Hari Mulia; Suca Rusdian; Junaedi Junaedi; Andri Muhamad Nuroni; Mia Kusmiati; Yeti Rosita; Dini Nurhayati; Sovian Aritonang; Avinash Pawar
Global Management: International Journal of Management Science and Entrepreneurship Vol. 1 No. 3 (2024): August : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v1i3.440

Abstract

This study analyzes the strategic role of quality-based marketing models in enhancing the competitiveness of kombucha products, with a specific focus on Rumah SCOBY DBA, produced by the Yayasan Dharma Bintang Akademia. By integrating Total Quality Management (TQM), Quality Assurance (QA), and Quality Control (QC), the research explores how quality-driven frameworks contribute to marketing effectiveness, consumer trust, brand positioning, and sustainable performance in the functional beverage industry. Employing a Systematic Literature Review (SLR) combined with conceptual analysis, the study systematically examined publications from 2015 to 2025 across leading academic databases, focusing on themes of quality management, functional beverage marketing, kombucha production, consumer behavior, and digital strategies. The findings reveal that product quality—characterized by fermentation stability, microbiological safety, and nutritional consistency—serves as the primary driver of consumer purchase intention. Process quality, through standardized SOPs, hygiene protocols, and traceability systems, reinforces credibility, while service quality, including transparent labeling, health education, and digital engagement, strengthens brand trust. Integrating TQM principles into marketing fosters consumer loyalty, differentiates brands in competitive markets, and supports long-term sustainability. This study provides practical guidance for producers, community-based enterprises, and policymakers to adopt quality-driven marketing models, offering a novel conceptual framework tailored to kombucha products and mapping future research directions in functional beverage innovation.
Harmonization of Electricity Construction Claim Prevention Mechanisms: Integration of Pre-Construction Documents, FIDIC Standards, and Standing Dispute Boards Junaedi, Junaedi; Sebastian, Reza Rafly; Rahmiko, Eko; Yanuar, Riko; Hardjomuljadi, Sarwono; Sami’an, S.
SIGn Journal of Social Science Vol 6 No 2: Desember 2025 - Mei 2026
Publisher : CV. Social Politic Genius (SIGn)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37276/sjss.v6i2.562

Abstract

Construction disputes in national strategic electricity projects often hinder cost and time efficiency. This problem is fundamentally rooted in pre-construction document uncertainty and the regulatory gap between national contracts and international standards. This research aims to analyze the juridical implications of incomplete Employer’s Requirements documents on claim validity. It also evaluates gaps in notification mechanisms and differences in work between SOE contract standards and the FIDIC Silver Book, and constructs a dispute-prevention harmonization model. The research method used is normative legal research, with statutory, comparative, and case approaches, applied to the Asahan 3 HEPP project. The results show that disputes in the execution phase are residues of errors in concept design in the pre-construction phase. This condition creates information asymmetry and injures the principle of good faith. Comparative analysis reveals significant gaps in variation and substantiation procedures. Bureaucratic rigidity in national contracts due to the disharmony between Law Number 2 of 2017 and the state finance regime hinders rapid resolution compared to the FIDIC early warning system. However, empirical evidence shows that SDB activation can effectively mitigate conflict escalation. The research concludes that the ideal harmonization model must transform the paradigm from dispute resolution to dispute prevention. This is achieved by integrating SDB institutionalization with the validity of BIM digital data as indisputable primary evidence. This step is necessary to guarantee legal certainty and the sustainability of national strategic projects.
PENINGKATAN PENGETAHUAN KADER PKK DASAWISMA KELURAHAN JOHAR BARU TENTANG BAHAN KOSMETIKA YANG AMAN MELALUI VIDEO & BOOKLET Elisya, Yetri; Junaedi, Junaedi; Surahman, Surahman; Puspita, Nanda
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 1 (2024): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i1.20357

Abstract

Abstrak: Permintaan pasar akan kosmetik menjadi terus meningkat akan mendorong perkembangan industri kosmetika di Indonesia. Namun, maraknya bermacam jenis kosmetika tanpa ijin edar membawa resiko bagi penggunanya. Sejumlah studi menyebutkan bahwa beberapa sediaan produk kosmetika menunjukkan adanya kandungan pewarna berbahaya rhodamine B. Di samping itu, pemeriksaan pada lotion pemutih juga menunjukkan adanya kandungan logam berat merkuri di atas ambang batas persyaratan dari BPOM. Oleh karena itu, pada kegiatan pengabdian masyarakat ini dilakukan kegiatan penyuluhan pada 23 orangbagi ibu-ibu kader PKK dan dasawisma tentangagar memahami cara memilih kosmetika yang tepat dan aman. KMetode yang digunakan dalam kegiatan pengabdian dilakukan dengan metodeini adalah ceramah presentasi dibantu video dan pemberian booklet berisi informasi tentang bahan kimia berbahaya pada kosmetik ilegal, tanya jawab dan diskusi juga membagikan kueisoner untuk menilai tingkat pemahaman ibu-ibu. Pada awal dan setelah penyuluhan, dilakukan evaluasi Hasil pretest dan postest terhadap pengetahuan kader. tentang kosmetika yang amanHasil evaluasi menunjukkan diketahui adanya penyuluhan dapat meningkatkanpeningkatan pengetahuan skor posttest 19% lebih tinggi dari skor pretest (p=0,01)para ibu PKK dalam memilih kosmetika yang aman. Kegiatan ini sangat diapresiasi oleh para ibu dan pemangku kepentingan, dikarenakan ibu-ibu adalah pengguna kosmetik sehingga diharapkan dapat untuk meminimalkan resiko kesehatan akibat menggunakan penggunaan kosmetik dengan kandungan bahan berbahaya.Abstract: Market demand for cosmetics continues to increase, encouraging the development of the cosmetics industry in Indonesia. However, the proliferation of various cosmetics without distribution permits carries risks for users. Some studies state that several cosmetic product preparations contain the dangerous dye rhodamine B. In addition, examination of whitening lotions also shows that the content of the heavy metal mercury is above the threshold requirements of the BPOM. Therefore, in this community service activity, 23 women from PKK and Dasawisma cadres provided counselling on how to choose safe cosmetics. Community service activities are carried out using the lecture method and giving booklets containing information about dangerous chemicals in illegal cosmetics. At the beginning and after counselling, an evaluation of the cadres' knowledge is carried out. The evaluation results showed an increase in the posttest score, which was 19% higher than the pretest score (p=0.01). This activity is highly appreciated by mothers and stakeholders because mothers are cosmetic users, so it is hoped that they can minimize the risk of using dangerous cosmetics.
Co-Authors A.Muhammad, Ilham A.W, M Djumidar Abadi, Slamet Abdi Fithria Abdul Azis Abdul Hakim Fattah Abdul Wahab Abdullah Abdullah Adi Pratama, Adi ADI SAPUTRO Adistina Fitriani Aditiya Hermawan Aditya Warman Afa, Musadia Ahmad Affandi Ahmad Ahmad Ahmad Fauzan AHMAD RIDUAN Aji, Dhekis Baskoro Aji, Singgih Suto Aliem Bahri, Aliem Alimuddin, Andi Ariandi Almughni, Muhammad Afdha Alif Alwansyah, A Amin, Muhtar Amirul Mustofa Andi Baso Muammar Andi Takdir Andri Muhamad Nuroni Andri, Gusti Yosi Anita Maharani Anton, Nurfadillah Anwar, Sairil Aqmal Reza Amri Arfa Agustina Rezekiah Arfandika Putra Ari Wibowo Aris Triwiyatno Aritonang, Yanti Anggraini Ashan, Muh. Dzulkifly Aslina Br. Ginting Aswadi Aswadi Avinash Pawar Az-zahra, Rahmadani Azhar, Muh. Azim, Muhammad Bachtiar, Machdum Budiarti, Wiwik Cahyadi , M. Indra Chadijah, St. Dahlia Dahlia Dahlia Nauly Darmawan Darmawan Deni Rustandi Desnatria, Desnatria Dewanti, Rully Nur Dewi Shinta Dibyo Pramono Diding Rahmat Dimyati, Asep Rohman Dinantara, Mohamad Duddy Dini Nurhayati Djajaputra, Gunawan DOLIH GOZALI Dudung Hidayat Edi Supriyadi edy Effionora Anwar Elisya, Yetri Fadilah, Firman Maulana Fajri, Barlian Fajri, Chotamul Fajri, Purnama Fandir, A Fernando, Albert Fibriyono, M. Wisnu Firliana Maulafahry Gunawan, Yudi Gustaf Said, Try H. Hastuti Habeahan, Rasman Hafidh Anwar, Aditiar Hanun Asrohah Hardi, Rudi Hari Mulia HARI PURNOMO Haryanto, Lorenta In Haryati, Eny Hasanah, Nurachdiani Hasman, Hasman Hasrin, Hasrin Hastiningsih, Wahyu Tri Hastuti Hastuti Hasyim, Fuad Hawing, Hardianto Hayatunisa, Hayatunisa Helfi Gustia Heri Iswandi Hermawansyah, Hermawansyah Hidayat, Rumanul Hijrianti, Ilma Ika Kartika Ilham, M. Nur Ilman Ilham, Nur Ilman Iman, Aziz Nurul Irmayani, Resbi Irwansyah Irwansyah Isnaniah, Isnaniah Isria, Tazkiyatan Istiqomah, Winda Maysa Jawid Marwat, Mohammad Jowensen, Indrico Joyo, Ericko Ongko Karmenita, Karmenita Kasmin, Muhammad Obi Khaeriah, Miftahul Khaeruddin Khaeruddin Khaeruddin Khaeruddin Khairunnisah, Noni Antika Komariah, Engkom Kristanty, Ruth Elenora Kustina, Lisa Kusuma, Muhamad Reza La Ode Muhammad Aswad Salam Lala, Andi Lila Alwyah Lilis Imamah Ichdayati Lola Rahmadona, Lola M.Imamuddin, M.Imamuddin Mahfuz, Muhammad Mahmud, Ramlan Maman Kartaman A. Maman Kartaman Ajiriyanto Maratu Saleha Marsigit, Didik Maskuri, Ali Maslam, Maslam Mas’ud, Ali Maulana, Antoni Maulida, Irma Meisanti, Meisanti Mellysanovitasari, Mellysanovitasari Mia Kusmiati Millenia, Tasya Mudjib Mustain, Mohammad Muh. Aidil Sudarmono R Muh. Amin Muh. Azhar Muhammad Afifudin Dimyathi MUHAMMAD ALI Muhammad Amin Muhammad Erik Kurniawan Muhammad Halim Natsir Muhammad Tahir Muhammad Thohir Muhtar Muhtar Mulyono , Doddy Muqit, Abdul Mushafaat, La Ode Mustapa, Ade Saputra Mustikawati, Intan Silviana Mutia Sari, Dian Aulia Najib Najib Narwi, Aji nia kurniasih Nida, Khairun Ningrum, Endah Murpi Ni’mah, Khoirotun Noer Arfah, Iqbal NR, Ade Dian Nuridha Nu'man, Mohammad Nur Aeni Nuralamsah Ramadhan, Dandhy Nurdin, Edil Nurfidah, Nurfidah Nurhidayah, Asma'ul Fitriana Nurmiaty, Nurmiaty Nursalam Nursalam Nurul Isnaini NURUN NAZAH, FARIDA Nuryanti Mustari, Nuryanti Oktaviani, Hanni Olivia, Helen Ozzamma Syahputra Parawu, Hafiz Elfiansya Patihul Husni Permana, Deni Yusup Prastowo, Ichwan Pratiwi, Rita Dian Prayitno, Arief Prihantini, Campina Illa Puspita, Nanda Putri, Wilares Putri, Wira Lestari Raden Mohamad Herdian Bhakti Rahardjo, Adhinda Maharani Rahmatika, Qais Ainu Rahmiko, Eko Ramadhani, Rani Ramdhan, Dendy Syahru Rinaldi Dwijantanto, Asep Risnawati Risnawati Risqi Inayah Dwijayanti Rizki Sadikin, Mochamad Rizqiyyah, Hindun Rochmawati, Dewi Rohani, Eva Sri Rohim , Abdur Rosdiana Rosdiana Rosdiyanti, Evi Rosita, Yeti Rustono - Sadikin, Mochamad Rizki Saefudin Saefudin Saepudin Saepudin Sami’an, S. Samsuar, Samsuar Sanusi Sanusi Saputra, Aan Endaniyar Saputra, Atang Sari, A Anditha Sari, Anggun Permata Sari, Rizki Adi Puspita Sarwono Hardjomuljadi Sawitri, Wiwied Sayfudin , Ahmat Rizki Sebastian, Reza Rafly Setiawati, Yanti Hasbian Shamurti, Jamaludin Suhada Shiba, Yasinta Nur Sholikin, Ahmad Siti Sajaah Sofyan, Soleh Sovian Aritonang Sri Damayanti Sri Ismarwanti Sri Wulandari Standsyah, Rahmawati Erma Suca Rusdian suci ramadhani putri Sudarsono Sudarsono, Achmad Budiman Sugeng Wiyono Sukrianto, Sukrianto Sumardi . Suparman Suparman Suprijati, Jajuk Supriyantoro Supriyantoro Surahman Surahman Suyanto Suyanto Syafar, Syahrul Syafi'i, Imam Syahrir Syahrir Syahruni Thamrin, Syahruni Syaifuddin Syaifuddin Syamsuddin Syamsuddin Syamsunasir, Syamsunasir Syamsuryadi, Bahri Syarif Darmawan, Syarif Syukri, Ulfiah Tanjung, Dian Diani Tengku Riza Zarzani N Titik TriwulanTutik Uli, Aprilla Sinta Ummah, Amalia Miftahatul Valentina, Evelyn Azaria Wicaksana , Andre Wulandari, Sri Helda Yamin, Abdul Alim Yanuar, Riko Yasep Setiakarnawijaya Yasinta Nur Shiba Yasmin Yasmin Yeti Rosita Yetri Elisya Yosi Andri, Gusti Yusuf Nampira Yusuf Yusuf Yusuf, Anas Yusuf, Muhammad Faried yusuf, muhammad maulana Zaenal Arifin Zahra, Annisa Zohriah, Anis Zulkarnain, La Ode Muhammad Iskandar