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All Journal Psikologika : Jurnal Pemikiran dan Penelitian Psikologi AGRISAINS Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Jurnal Indo-Islamika Jurnal Kreatif Tadulako Online Kompak : Jurnal Ilmiah Komputerisasi Akuntansi JIKI Academica Jurnal Mudarrisuna: Media Kajian Pendidikan Agama Islam Jurnal Informatika dan Teknik Elektro Terapan AGRICOLA JURNAL ILMIAH PENDIDIKAN FISIKA AL BIRUNI Veritas et Justitia JIMKesmas (Jurnal Ilmiah Mahasiswa Kesehatan Masyarakat) Jurnal Kimia Mulawarman Al-Irsyad Al-Nafs Didacticofrancia: Journal Didactique du FLE QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Promotif: Jurnal Kesehatan Masyarakat Chimica et Natura Acta JURNAL ATOMIK Pendas : Jurnah Ilmiah Pendidikan Dasar KACANEGARA Jurnal Pengabdian pada Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Matematika (JUDIKA EDUCATION) INVENTORY: JURNAL AKUNTANSI Journal Research and Multidisciplinary (JRM) JURNAL PENDIDIKAN TAMBUSAI Creative Research Journal International Journal of Supply Chain Management Jurnal Kreativitas PKM YUME : Journal of Management Journal of Humanities and Social Studies JISIP: Jurnal Ilmu Sosial dan Pendidikan Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Jurnal Agritechno Jurnal Bidan Cerdas Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL EKSBIS Jurnal Proteksi Tanaman Tropika JURNAL ILMIAH OBSGIN : Jurnal Ilmiah Ilmu Kebidanan & Kandungan Jurnal Ilmiah Edunomika (JIE) Jurnal Medika Cendikia (e-Journal) JURNAL PENELITIAN PERAWAT PROFESIONAL Jurnal Ilmiah Pendidikan Matematika Al Qalasadi Journal of Dehasen Educational Review International Journal of Environment, Engineering, and Education Journal of Psychological Perspective Pena Medika : Jurnal Kesehatan International Journal of Environment, Engineering & Education Humanism : Jurnal Pengabdian Masyarakat Bivalen: Chemical Studies Journal Jurnal Kesehatan Tambusai Jurnal Manajemen Bisnis dan Keuangan Madu : Jurnal Kesehatan SCIENCE : Jurnal Inovasi Pendidikan Matematika dan IPA Jurnal Pengabdian Masyarakat (ABDIRA) Kognitif: Jurnal Riset HOTS Pendidikan Matematika Jurnal Kesehatan Gigi dan Mulut (JKGM) Kabanti : Jurnal Kerabat Antropologi DIKSI: Jurnal Kajian Pendidikan dan Sosial JASATHP: Jurnal Sains dan Teknologi Hasil Pertanian Journal of Applied Business, Taxation and Economics Reseach Jurnal Ilmiah MADIYA: Masyarakat Mandiri Berkarya International Journal of Management Science and Information Technology (IJMSIT) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Panrita: Jurnal Bahasa dan Sastra Daerah serta Pembelajarannya Edu Sociata : Jurnal Pendidikan Sosiologi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Al-MIKRAJ: Jurnal studi Islam dan Humaniora International Journal of Social Science, Education, Communication and Economics International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Mando Care Jurnal Jurnal Ekonomika Dan Bisnis WAHANA LITERASI: Journal of Language, Literature, and Linguistics Journal of Lex Theory (JLT) Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Jurnal Ilmiah Pendidikan Dasar (JIPDAS) Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Journal of Health and Nutrition Research The South East Asian Journal of Management Abdimas Indonesian Journal Jurnal Pengabdian Masyarakat Bhinneka ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar International Journal of Economics (IJEC) Pedagogia: Jurnal Ilmiah Pendidikan Journal Industrial Engineering and Management (JUST-ME) Journal of Artificial Intelligence and Digital Business Indonesian Journal of Applied and Industrial Sciences (ESA) Neologia: Jurnal Bahasa dan Sastra Indonesia Aceh Sanitation Journal (ASjo) Journal of Economics and Social Sciences Jurnal Edukasi dan Pengabdian kepada Masyarakat (JEPKM) Jurnal Pengabdian kepada Masyarakat Innovative: Journal Of Social Science Research Priviet Social Sciences Journal Education: Jurnal Sosial Humaniora dan Pendidikan Jurnal Pengabdian Pada Masyarakat METHABDI Wicara Journal of Economics and Business (JECOMBI) Paradoks : Jurnal Ilmu Ekonomi Jurnal Pengabdian West Science Jurnal MIPA dan Pembelajarannya Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Seminar Nasional Hasil Penelitian LP2M UNM DECISION : Jurnal Ekonomi dan Bisnis Jurnal Inovasi Teknologi dan Edukasi Teknik Jurnal Lentera Pengabdian Borneo Islamic Finance and Economics Journal (BIFEJ) TONGKONAN: Jurnal Pengabdian Masyarakat Kreativitas Pada Pengabdian Masyarakat (Krepa) International Journal of Environment, Engineering, and Education Al-Munazzam : Jurnal Pemikiran dan Penelitian Manajemen Dakwah Jurnal Inovasi Bisnis Indonesia (JIBI) Journal of Culture Accounting and Auditing Buletin Pengabdian Kapuas Proceeding International Pelita Bangsa Neraca Manajemen, Akuntansi, dan Ekonomi Cendikia Pendidikan Sulolipu: Media Komunikasi Sivitas Akademika dan Masyarakat Jurnal Pengabdian Sosial Jurnal Kepengawasan, Supervisi dan Manajerial (JKSM) Journal An-Nafs: Kajian Penelitian Psikologi Journal of Innovative and Creativity Inaba of Community Services Journal jurnal proteksi tanaman tropika Inspirasi: Jurnal Pengabdian Masyarakat Jurnal Penelitian Multidisiplin Bangsa Jurnal Audit, Pajak, Akuntansi Publik Jurnal Pengabdian Masyarakat Mentari Adidaya : Jurnal Aplikasi Pendidikan dan Sosial Budaya Jurnal Edukasi Terkini Eduprof Frasa: Jurnal Keilmuan Bahasa, Sastra dan Pengajarannya Jurnal Ilmiah Program Studi Bahasa Sunda Parewa Saraq: Journal of Islamic Law and Fatwa Review Jurnal Sinergi Manajemen Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Nubuwwah : Journal of Communication and Islamic Broadcasting Balance: Jurnal Ekonomi Fajar: Media Komunikasi dan Informasi Pengabdian Kepada Masyarakat Jurnal Balireso: Jurnal Pengabdian pada Masyarakat Jurnal Literasi Indonesia
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PENGEMBANGAN INOVASI UMKM IBU ENI TERHADAP PENINGKATAN PENDAPATAN DI DESA JATIREJA Putri, Icha Septiani; Badriyah, Amanda Laelatul; Ambarokah, Siti; Ramadhan, Zihad; Rismawati, Rismawati
Inspirasi: Jurnal Pengabdian Masyarakat Vol. 1 No. 4 (2024): Inspirasi: Jurnal Pengabdian Masyarakat
Publisher : Inspirasi: Jurnal Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572321/inspirasi.v1i4.4400

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberdayakan ibu rumah tangga pelaku usaha kue di Desa Jatireja melalui pelatihan dan pendampingan dalam peningkatan keterampilan memasak, manajemen usaha, dan pemasaran digital. Pelatihan yang diberikan mencakup inovasi rasa, diversifikasi produk, perbaikan kemasan, serta pemanfaatan media sosial dan e-commerce untuk memperluas pasar. Metode yang digunakan adalah pelatihan langsung, workshop, serta pendampingan intensif. Hasil dari kegiatan ini menunjukkan adanya peningkatan kualitas produk, daya saing usaha, dan jangkauan pasar yang lebih luas. Selain itu, pendapatan keluarga peserta juga mengalami peningkatan signifikan. Kegiatan ini juga berhasil membangun jejaring antar pelaku usaha yang memperkuat komunitas UMKM di Desa Jatireja. Simpulan dari kegiatan ini adalah bahwa pelatihan dan pendampingan yang diberikan berhasil memberdayakan ibu rumah tangga untuk lebih mandiri, inovatif, dan produktif dalam mengelola UMKM, dengan dampak positif terhadap perekonomian keluarga dan komunitas. Rekomendasi ke depannya adalah pendampingan lebih lanjut dalam strategi branding dan pemasaran digital untuk meningkatkan daya saing produk di pasar yang lebih luas.
THE INFLUENCE OF UNDERSTANDING OF ACADEMIC RULES ON THE STUDENTS CONFLICT Muhajir, Muhajir; Rismawati, Rismawati; Latief, Abdul
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 5, No 2 (2021): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v5i2.3706

Abstract

This research about of understanding of academic rules which aimed to the describe the understanding the students of Muhammadiyah University of Makassar toward academic rules and to describe the influence of the students' understanding of academic rules and the occurrence of conflict between students in Muhammadiyah University of Makassar. This research is ex-post facto research, also known as a retrospective study because this research is a research of returning to an event or an event and then tracing back to know the factors that can cause the incident. Based on data analysis, it can be concluded that (1) students understanding of academic rules and perceptions about the conflict with the occurrence of conflict between students at the Muhammadiyah University of Makassar are in the medium category, (2) There is a positive influence on the students' understanding of academic rules with the occurrence of conflict between students at the Muhammadiyah University of Makassar
A Proposed Design of Ketapang Fruit Breaker Tool: Proposed Design of Ketapang Fruit Breaker Tool Rismawati, Rismawati; Thitin Binalopa
Jurnal Agritechno Jurnal Agritechno Vol. 17, Nomor 2, Oktober 2024
Publisher : Depertemen Teknologi Pertanian Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70124/at.v17i2.1385

Abstract

Based on research from experiments carried out, the use of a ketapang fruit breaker design tool is more efficient than a simple cracker. The approach used is by technical analysis and the stages of tool design, including: (1) The design stage, namely the stage that identifies consumer needs, the specifications of the design tool and the preparation of concepts using the goal tree method and function analysis (2) Concept Design, which is the stage regarding the functional and structural design in the design of the ketapang fruit breaker (3) The performance of the ketapang fruit breaker is the testing of the results of the fruit breaker design Ketapang with a comparison of existing simple tools, where the efficiency level reaches 20%. Keywords: Ketapang Fruit, Tool Design, Efficiency
Pengaruh Harga Dan Fasilitas Terhadap Keputusan Pembelian Tiket Event Konser Deliland Medan Manullang, Cornelia Febe; Rismawati, Rismawati
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17769

Abstract

Deliland adalah konser musik yang akan diadakan di Pangkalan Udara Suwon (dulu Bandara Polonia) di Medan pada tanggal 18 dan 19 Maret 2023. Acara ini akan menampilkan 65 seniman termasuk seniman lokal, nasional, Asia Tenggara, dan internasional. Harga dan fasilitas adalah dua dari banyak faktor yang memengaruhi keputusan untuk membeli tiket konser Deliland Medan. target sumber studi ini bertujuan untuk mengkaji dampak harga serta fasilitas pada penentuan pembelian karcis suatu acara. Pendekatan studi itu digunakan adalah kuantitatif dan melibatkan penyusunan informasi dengan cara survei kuesioner dan tinjauan pustaka. informasi itu didapat diteliti memakai tes standar informasi, tes hipotesis klasik, pemeriksaan regresi linier berganda, uji koefisien determinasi, dan uji pemeriksaan. Ada 100 peserta. Hasil penelitian ini menunjukkan bahwa harga dan fasilitas berpengaruh positif dan signifikan terhadap keputusan pembelian tiket konser Deliland Medan. Pada saat yang sama, kedua faktor tersebut juga menunjukkan pengaruh positif dan signifikan dengan kontribusi sebesar 81,2%, sedangkan sisanya sebesar 18,8% dipengaruhi oleh faktor lain yang tidak diperhitungkan dalam penelitian ini.
SIMBOL BUDAYA DALAM NOVEL TIBA SEBELUM BERANGKAT KARYA FAISAL ODDANG (TINJAUAN SEMIOTIKA CHARLES SANDERS PIERCE) Rismawati, Rismawati; Tang, Muhammad Rapi; Juanda, Juanda
Neologia: Jurnal Bahasa dan Sastra Indonesia Vol 2, No 2 (2021): June
Publisher : Fakultas Bahasa dan Sastra Indoensia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (439.967 KB) | DOI: 10.59562/neologia.v2i2.26648

Abstract

This study aims to describe the cultural aspects in terms of icons, indexes, and symbols in Faisal Oddang's Tiba Before Berangkat novel by studying the semiotic theory of Charles Sanders Pierce. This research is a descriptive qualitative research type. The data source for this research is the novel Arrive Before Departure by Faisal Oddang. The data of this research are quotations containing cultural aspects based on a review of Charles Sanders Pierce's semiotic theory consisting of 3 signs. The data were collected using library techniques. The results showed that the cultural aspects in terms of icons, indexes and symbols are contained in Faisal Oddang's novel Tiba Before Berangkat.
The Influence of Motorized Vehicle Tax Incentives on Regional Tax Revenue of West Java Province During the Covid-19 Pandemic Rismawati, Rismawati
Maksi Vol 1 No 2 (2022): Jurnal Audit, Pajak, Akuntansi Publik (AJIB) - Desember
Publisher : Program Studi Magister Akuntansi, Direktorat Pascasarjana, Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/ajib.2022.1.2.1825

Abstract

This research is to find out how much influence the motor vehicle tax incentive program has on the regional income of West Java Province during Covid-19. The sample of this research is as many as216 observational data during the motor vehicle tax incentive period from August to December 2021. The method used is descriptive and the verification method. Data processing using Eviews-12. The results of the research on the condition of vehicle taxes, the abolition of tax fines, the free transfer of motorized vehicle transfer fees and local tax revenues have increased. Motor vehicle tax, the abolition of motor vehicle tax fines and the free transfer of motor vehicle title fees had a significant effect on the direction of a positive relationship to regional tax revenues in West Java Province during the Covid-19 pandemic. Partially, motor vehicle tax, abolition of motor vehicle tax fines, free transfer of motor vehicle title fees during the Covid-19 pandemic had a significant effect on the direction of a positive relationship to regional taxes in West Java Province.
The Impact of Rights Issues on Capital Structure and Profitability of Banking Companies Listed on the Indonesia Stock Exchange: A Comparative Analysis Before and After Rights Issues: A Comparative Analysis Before and After Rights Issues Irma, Irma; Antong, Antong; Rismawati, Rismawati
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 3 (2025): February 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i3.412

Abstract

This study investigates the impact of rights issues on the financial performance of banking companies listed on the Indonesia Stock Exchange (IDX) from 2019 to 2023. Using a comparative analysis of key financial ratios—Current Ratio (CR), Debt-to-Equity Ratio (DER), Return on Assets (ROA), Net Profit Margin (NPM), and Price-to-Earnings Ratio (PER)—the research aims to determine whether significant differences exist before and after rights issues. The findings reveal that rights issues significantly improve liquidity (CR) and market valuation (PER) while reducing reliance on debt (DER). However, profitability ratios (ROA and NPM) decline, indicating inefficiencies in asset utilization and operational performance. The results align with the Signaling Theory and Pecking Order Theory, suggesting that rights issues send positive market signals but require better capital management to enhance profitability. This study contributes to the literature by providing sector-specific insights into the banking industry in an emerging market context, offering valuable implications for management and investors.  Abstrak: Penelitian ini mengkaji dampak rights issue terhadap kinerja keuangan perusahaan perbankan yang terdaftar di Bursa Efek Indonesia (BEI) periode 2019-2023. Dengan menggunakan analisis komparatif terhadap rasio keuangan utama—Current Ratio (CR), Debt-to-Equity Ratio (DER), Return on Assets (ROA), Net Profit Margin (NPM), dan Price-to-Earnings Ratio (PER)—penelitian ini bertujuan untuk mengetahui apakah terdapat perbedaan signifikan sebelum dan setelah rights issue. Hasil penelitian menunjukkan bahwa rights issue secara signifikan meningkatkan likuiditas (CR) dan valuasi pasar (PER) serta mengurangi ketergantungan pada utang (DER). Namun, rasio profitabilitas (ROA dan NPM) mengalami penurunan, mengindikasikan inefisiensi dalam pemanfaatan aset dan kinerja operasional. Temuan ini sejalan dengan Signaling Theory dan Pecking Order Theory, yang menyatakan bahwa rights issue memberikan sinyal positif kepada pasar namun memerlukan manajemen modal yang lebih efektif untuk meningkatkan profitabilitas. Penelitian ini memberikan kontribusi literatur dengan menyajikan wawasan spesifik sektor perbankan dalam konteks pasar berkembang, serta implikasi penting bagi manajemen perusahaan dan investor
Character Education as An Antidote to Racism Among Generation Z Rismawati, Rismawati; Muhammad Yahya Muhaimin Syarifuddin; Samudra Sanur, Ilham; Ahmadin, Ahmadin; Aba, Akbar; Khaer , Fajrul
Jurnal Edukasi Terkini Vol. 2 No. 1 (2025): JET-Maret
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jet.2025.02010375

Abstract

Purpose-This research aims to analyze the role of character education in addressing racism among Generation Z, who are frequently exposed to racial issues through social media. Research Methodology/Design/Approach- A descriptive qualitative approach was used with a library research method. Various relevant literature sources were examined to understand both the phenomenon of racism and strategies for implementing character education. Findings-The study finds that character education—emphasizing values such as tolerance, empathy, justice, and equality—plays a crucial role in fostering an inclusive mindset within Generation Z. These values can be integrated into curricula, extracurricular activities, and digital platforms to support anti-racism efforts. However, challenges such as cultural resistance and unequal access to quality education remain significant obstacles. Addressing these requires collaboration among educators, parents, communities, and social institutions. Originality/value-This research highlights the strategic importance of strengthening character education as a foundation for building an inclusive society free from racial discrimination. It offers insights into integrating anti-racism values within educational programs tailored for the digital era’s unique challenges faced by Generation Z
AKUNTANSI PERTANGGUNGJAWABAN DAN KINERJA KARYAWAN TELAAH QS. AL-AHZAB:72 STUDY KASUS PERUMDA AIR MINUM-TIRTA MANGKALUKU (PAM-TM KOTA PALOPO) Fausan, Muh; Rismawati, Rismawati; Anwar, Suhardi M
Jurnal Inovasi Bisnis Indonesia (JIBI) Vol. 2 No. 3 (2025): March
Publisher : PT. Tangrasula Tekno Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61896/jibi.v2i3.89

Abstract

ABSTRAK Akuntansi pertanggungjawaban memiliki peranan penting dalam membentuk keribadian karyawan sehingga diharapkan kinerjanya meningkat dan rasa tanggungjawabnya meningkat pula. Penelitian ini merupakan penelitian kualitatif yang menggunakan pendekatan fenomenologi. Penelitian ini bertujuan untuk mengetahui dan menganalisis akuntansi pertanggungjawaban dan kinerja karyawan telaah QS. Al-Ahzab 72. Lokasi penelitian berada di perusahaan Air Minum Tirta Mangkaluku Kota Palopo. Penelitian ini mengambil 4 orang yang dijadikan sebagai responden yang terdiri asisten manajer akuntansi, kepala SPI, asisten manajener personalia, operator sekretariat. Adapun metode pengumpulan data yaitu observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa makna akuntansi pertanggungjawaban telaah QS. Al-Ahzab:71 dari hasil wawancara dapat disimpulkan bahwa sistem akuntansi yang berlaku di perusahaan tersebut benar-benar mengikuti standar atau prosedur yang ada. Pertanggungjawabannya benar, itu dibuktikan pada bagian akuntansi tidak pernah melakukan manipulasi laporan keuangan atau melakukan fraud. Kemudian bagian SPI, yang melakukan pemeriksaan juga mengemukakan hal sama. Nilai amanah pada diri pegawai sangat dijaga dengan baik. Salah satu faktornya adalah karena pegawai selalu menghadirkan tuhan di dalam aktivitasnya. Pegawai meyakini bahwa tuhan selalu mengawasi kita dan semua kerjaan akan dipertanggungjawabkan kepadanya kelak. Kata Kunci: Akuntansi Pertanggungjawaban, kinerja karyawan, QS. Al-Ahzab 72 ABSTRACT Responsibility accounting has an important role in shaping the personality of employees so that it is expected that their performance will increase and their sense of responsibility will also increase. This research is a qualitative research using a phenomenological approach. This study aims to identify and analyze the accountability accounting and performance of the QS review employees. Al-Ahzab 72. The research location is at the Tirta Mangkaluku Drinking Water Company, Palopo City. This research was conducted from July to September 2021. This research took 4 people who were used as respondents consisting of accounting assistant managers, heads of SPI, assistant personnel managers, secretariat operators. The data collection methods are observation, interviews and documentation. The results of the research show that the meaning of responsibility accounting is examined by QS. Al-Ahzab: 71 from the interview results it can be concluded that the accounting system that applies in the company really follows the existing standards or procedures. The accountability is true, it is proven in the accounting department that it has never manipulated financial reports or committed fraud. Then the SPI section, which carried out the inspection, also stated the same thing. The value of trust in employees is very well maintained. One of the factors is because employees always present God in their activities. Employees believe that God is always watching over us and all work will be accountable to him later. Keywords: accountability accounting, employe performance, Qs. Al-Ahzab 72
Analisis Hedonic Shopping Motivation terhadap Impulse Buying pada Pembelian Bunga Anggrek Secara Online di Shoppe Yuliati, Eka; Rismawati, Rismawati
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 1 (2025): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i1.1168

Abstract

Perkembangan teknologi dan digitalisasi telah mengubah pola konsumsi masyarakat, terutama dalam aktivitas belanja online. Studi ini bertujuan untuk menganalisis pengaruh hedonic shopping motivation terhadap impulse buying dalam pembelian bunga anggrek secara online melalui platform Shopee. Penelitian ini menggunakan metode kualitatif deskriptif dengan melibatkan 120 responden yang merupakan pecinta tanaman anggrek. Data dikumpulkan melalui kuesioner dan wawancara mendalam guna memahami faktor-faktor yang mempengaruhi pembelian impulsif. Hasil penelitian menunjukkan bahwa motivasi belanja hedonis berperan signifikan dalam mendorong perilaku impulse buying, yang diperkuat oleh strategi pemasaran live shopping dan diskon yang menarik perhatian konsumen. Selain itu, faktor eksternal seperti tampilan produk, harga yang tampak lebih murah, dan pengaruh sosial dari pembeli lain juga berkontribusi dalam keputusan pembelian impulsif. Studi ini memberikan wawasan bagi pelaku bisnis e-commerce untuk mengoptimalkan strategi pemasaran dalam meningkatkan konversi penjualan, serta bagi konsumen untuk lebih menyadari pola belanja impulsif agar dapat mengelola pengeluaran secara lebih bijaksana.
Co-Authors ., Mariana A, Ainul Auliyah A.A. Ketut Agung Cahyawan W AA Sudharmawan, AA Aba, Akbar Abdul Azis Abdul Halim Anshor Abdul jalil Abdul Latief Abraham Sanny Datatuwu Aditya, Febrian adityantoro, Mirza Afrita Harlianty, Rully Agustin, Alvianti Agustin, Mirza Adityantoro,, Alvianti Agustira, Deden Ahmad Firman Ahmad Fudhail  Majid Ahmad Sofyan Ahmad Syamsul Bahri, Ahmad Syamsul Ahmadin Ahmadin Aitirahima, Aitirahima AJ., Andi Agussalim Ajmalunnas M Al-Ghozali, Muhammad Iqbal Alamsari , Putri Utami Alfi Laila Maghfiroh Alifia Putri Nurliani Allania Hanung Putri Sekar Ningrum Althafa, Feliza Clairine Amar, Muh. Ambarokah, Siti Amelia, Tri Aminarwati, Dian Aminudin, Aminudin Aminuyati Amir, Muhammad Amy Fidyaningsih Anak Agung Gede Sugianthara Ananda Putri, Ananda Andarwati Andarwati Andi Anirah Andi Fatimah Yunus Andi Imrah Dewi Andi Paida, Andi Andi Saifah Andini, Andini Andriani, Kris Andriani, Sheny Sonia Anggraieda, Annisa Rahma Anita Rahmiwati Anjani, Nayla Fitri Anny Widiasmara Anthie, Irma Antong Antong, Antong Aprillia, Mela Apriyanti, Vadiah Apsari, Nurlaila Aqsa, Muhammad Arbila, Meisya Ardiani Sulistiani Ardina, Khoirunnisa Ardiyanto , Luqman Arfay Rahmawan Ari Sartinah, Ari Arianto Arianto Arieanti, Dian Dinarafika Arini Purnamasari Arini, Dewi Ulfah Arinta, Illa Armadany, Fery Indradewi Arsad, Sarah Widia Arsyad, Kamaruddin Asmak UI Hosnah Asriwati,, Asriwati Astari Nurisani Atin Nuryatin Awaludin, Muhammad Taufik Ayuni Rachmawati D Badriyah, Amanda Laelatul Bahiroh, Eloh Bahruddin Bahruddin Besse Yuliana Birowalidain, Wa Ode Bismillah, Alif Bisri , Hasan budiyono saputro, budiyono Daniel Daniel DAP, Fajar Daspar Daspar Dede Nasrullah Dedy Mainata Destrianeu, Diendha Novia Dewi Urip Wahyuni Dewi, Ririn Andriani Kumala Diah Vitri Widayanti Dikdik Kurnia Dwi Febriyanti Dzakiyyah, Nuha Edy Edy Elvianto, Damas Enda Yunita Surbakti Erfendy, Ulfa Erna Setiany Ernawati Ernawati Erniyati Caronge, Erniyati Caronge Estu, Bekti Eva Marliana, Eva Fahlevi, Muhammad Iqbal Faizah K, Nurul Fajriani, Alfiah Fajriyah, Umi Farahdinny Siswajanthy Faridiana, Faridiana Farmasita, Galuh Pradnya Fathahillah Fathahillah Fatkhiyani, Kiki Fatkur Huda Fatmalina Febry Faturahman, Fauzan Fausan, Muh Fauziah, Sitti Fauziyah, Syahwatul Khalda Febiyanti, Febiyanti Fera, Baiti Fina Siti Safuroh Firdiana, Rizka Farah Firman Firman Fitri, Anisa FITRIA HANDAYANI Fitria, Etika Fadhilah Fixi Intansari Geordy, Kevin Gidermi, Yonathan Ginting, Yanti Mayasari Givency, Samuel Habid Al Hasbi Haedar Haedar, Haedar Hafiz, Ahsan Putra Hafiz, Ersanda Hajar, Nurfahmi Hamzah, Hadzmawaty Handayani, Dwini Handayani, Sri Handoyo, Kusworo Sri Hanna Utami, Aisyah Hardianti, Khustiah Hardianto Djanggih, Hardianto Hari Purwanto Hariroh, Fiqih Maria Rabiatul HARIS MUNANDAR Harmanpreet, Harmanpreet Hartono Hartono Hasan, Alfiana Haslindah, Andi Helviani, Helviani Hendra Nelva Saputra Heni Wijayanti, Heni Herman, Sriyana Hidayat, Irwin Hidayat, Muhamad Rosyadi Hidayat, Novi Hoesny, Munafrin Hoesny, Rezkiyah Huda, Miftakul I Ketut Patra, I Ketut Ida Ayu Putu Sri Widnyani Idayati, Farida Ikhlasul Amal Iklima, Faradila Nur Ikromi, Ziyadi Ali Indradewa, Rhian Irianti, Mustika Irma Irma Isbon Pageno Iskandar, Tasya Cesarina Ismail Ismail Ismed Setya Budi Ismu Purwaningsih, Dewi Istiani Putri, Alfia Nur Iswandi, Galih Utama J. 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