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Analysis of The Influence of Electronic Word of Mouth, Brand Awareness and Digital Accessibility on Purchase Decision of Sayurbox Consumers Sudirjo, Frans; Astuti, Ambar Kusuma; Parandy, La Mema; Kowey, Wylda Olivia; Transistari, Ralina
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.416

Abstract

Based on variables related to consumer behavior, the purpose of this study is to examine how brand awareness, electronic word-of-mouth (eWOM), and digital accessibility affect purchase decisions. Both quantitative and qualitative data are the kind of data that are employed. Both primary and secondary data sources are utilised. Customers of e-grocery who purchase fruit are sent a questionnaire via Google Form as part of the data collection process. The researcher came to the conclusion that there were 100 respondents in the sample. Both qualitative and quantitative analysis will be performed on the data collected from the questionnaire. In order to test the research concurrently, structural equation modeling (SEM) and partial least squares (PLS) analysis are utilized, with the smartPLS program. Drawing from the analysis and explanation presented above, the following deductions can be made: The behavior of consumers is not really impacted by brand awareness. Digital accessibility and electronic word-of-mouth (eWOM) have a genuine and substantial impact on e-grocery consumer behavior. It's probable that customer behavior is influenced by the lifestyle of internet buying. Purchase decisions are actually and significantly influenced by digital accessibility and brand awareness. Digital accessibility and electronic word-of-mouth have a genuine and substantial impact on customer behavior. Opinion leaders and reference groups may have an impact on customer behavior when it comes to emotional factors influencing purchase decisions.
The Influence of Insecurity, Perceived of Technology Innovativeness, Perceived Ease of Use and Perceived Usefulness on Consumers Intention to Use Electronic Toll Payment Cards Sudirjo, Frans; Tawil, Muhamad Risal; Imanirubiarko, Sabda; Judijanto, Loso; Fauzan, Tribowo Rachmat
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.421

Abstract

The purpose of this study is to examine how optimism, innovativeness, and insecurity affect perceptions of usefulness and ease of use, as well as how these perceptions affect behavioral intention to use. A descriptive research design was employed in this study. The participants in this study are Jakartan e-toll card customers. With a sample size of 100 respondents, this study combined the judgmental sampling technique with a non-probability sampling method. Questionnaires were randomly distributed using a non-probability sampling technique in order to obtain data. Based on the data processing and analysis outcomes, the following conclusions may be drawn from this study: Because optimism has a positive standard coefficient, it positively affects perceived ease of use. Because innovativeness has a positive standard coefficient, it positively affects perceived ease of use. Because insecurity has a positive standard coefficient, it positively affects how easy something is considered to be. Because perceived ease of use has a positive standard coefficient, it positively affects perceived usefulness. Because perceived ease of use has a standard coefficient of positive value, it positively influences behavioral intention.
Analysis of The Influence of Digital Advertising Attractiveness, User Satisfaction, and Digitalization Perceive Ease of Use on User Loyalty of Digital Payment Card E-Money Sudirjo, Frans; Binsar Kristian Panjaitan, Feliks Anggia; Yuniarti Utami, Eva; Judijanto, Loso; Widarman, Agung
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.422

Abstract

The purpose of this study is to examine if e-money users' loyalty is influenced by promotional attractiveness, satisfaction, and convenience. The people that use electronic money make up the group that this study used. Purposive sampling was the method employed in this study, and the sample size was one hundred participants. The measurement tools used in this study are ordered according to a Likert scale. In order to collect data for this study, questionnaires and a literature review were employed. Multiple linear regression analysis was employed in this study's data analysis. The following conclusions can be made in light of the analysis and conversation: According to the partial regression test (t-test) results, convenience, satisfaction, and the attractiveness of the campaign all significantly affect the loyalty of e-money users. It is known from the simultaneous regression (f-test) results that convenience, satisfaction, and promotional attractiveness all significantly affect e-money user loyalty at the same time. Then, because it has a higher value than the convenience and happiness variables, the promotion attractiveness variable has the most prominent influence on the loyalty of e-money users.
Application of The Unified Theory of Acceptance and Use of Technology Method to Analyze Customer Acceptance Level of Electronic Parking Payment Systems Sudirjo, Frans; Candra Dewi, Luh Komang; Dharmawan, Donny; Budiarto, Balla Wahyu; Amrin
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.442

Abstract

This research aims to find out which variables most influence user acceptance of electronic payment systems. Researchers used a quantitative approach in their research. The students who used motorcycles and electronic payment methods made up the study's population. sampling strategy that combines purposive sampling with the non-probability sampling technique. There were one hundred responders in the study's entire sample. Researchers used observation, interviews, surveys, and related literature to gather the information they needed for this investigation. The elements that were demonstrated to have an impact on users' acceptance of electronic payment systems were behavioral intention, use behavior, social influence, performance expectancy, effort expectancy, and facilitating conditions, according to the research findings. The variable that most influences user acceptance of electronic payment systems is facilitating conditions for use behavior, which shows that users repeatedly use electronic payment systems because the management has adequate facilities and infrastructure and is commonly used in other public parking lots, such as card readers for tapping in and exit parking, as well as staff who help if there are difficulties and sufficient knowledge in using them.
Analysis of The Influence of Technology Perceived Quality, Digital Advertising and Technology Digital Experiental Marketing on Customers Intention to Purchase at Marketplace Platform Tokopedia Sudirjo, Frans; Nurbakti, Rezky; Hadi Nugroho, Isfauzi; Ekaputra, Adriansyah; Yuniarti Utami, Eva
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.454

Abstract

The study's goal is to examine how advertising, perceived quality, and experiential marketing affect consumers' decisions to buy. The judgment sampling approach is the sample technique employed in this study. Based on the assumption that respondents had shopped online, samples were chosen. One hundred samples will be collected for this study. In this study, the author employed two different types of data: primary and secondary. Using Cronbach's alpha, researchers assess a variable's dependability in this test. Multiple linear regression analyses are used in the examination of research data. Experience marketing, perceived quality, and advertising are found to have a major impact on the purchasing decisions of customers who actively use e-commerce applications, according to the research findings. The a-value of 13.4 shows the buyer's decision value when there is no influence from the experiential marketing, perceived quality, or advertising variables. The regression coefficients b1, b2, and b3 each show that a one-unit increase in the experiential marketing, perceived quality, and advertising variables will result in an increase in purchasing decisions by 0.24, 0.2, and 0.24 respectively.
Analysis of the Influence of Customer Perceptions of the Ease-of-Use Digital Electronic Money on Intention to Use Digital Wallet Application Ovo Sudirjo, Frans; Dharmawan, Donny; Hardayu, Audisty Prana; Nurcholifah, Ita; Kurniawan, Yohanes Jhony
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.461

Abstract

The purpose of this study is to ascertain how students' attitudes about electronic money affect their desire to use e-wallets. This study employs a descriptive-quantitative methodology. In this study, a survey method was employed. All of the participants in this study were students. A proportionate stratified random sample strategy was employed in this study. The following methods of gathering data were employed in this study: questionnaires, interviews, and documentation. The coefficients table shows that this study used the Windows version of SPSS to calculate the regression. The analysis and debate revealed that students' attitudes toward electronic money have a big impact on whether or not they are interested in utilizing e-wallets. The results of a basic linear regression analysis test demonstrate this, indicating that H0 is rejected if sig ≤ 0.05 with a sig value of 0.001. This is also consistent with the coefficient of determination test results, which indicate that the R square value is 0.16. It may be concluded that students' opinions about electronic money and enthusiasm in utilizing e-wallets are influenced by 16%. Technological innovation, perceived benefits, and perceived convenience all have a big impact on interest in utilizing e-wallets.
Application of The User Centered Design Method To Evaluate The Relationship Between User Experience, User Interface and Customer Satisfaction on Banking Mobile Application Sudirjo, Frans; Ratna Tungga Dewa, Dominica Maria; Indra Kesuma, Lucky; Suryaningsih, Lilik; Yuniarti Utami, Eva
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.465

Abstract

The aim of this research is to evaluate user satisfaction through UI/UX design in mobile banking and find out what kind of UI/UX appearance users want using the user-centered design method. This research uses a qualitative approach. In addition to the qualitative approach, this research also incorporates a quantitative approach. Data collection in this research used usability testing, interviews, and questionnaires. We calculated the data obtained from the questionnaire statistically using Microsoft Excel. The results of questionnaire data analysis can be in the form of graphs or numbers. Researchers create a list of required elements or features to maintain, add, improve, or remove after collecting and analyzing data. Researchers will implement the requirements list by providing prototype design recommendations. The research results showed that 90% of participants successfully completed the 10 task scenarios given during the evaluation of ongoing mobile banking usability testing. Furthermore, during the evaluation of mobile banking prototype recommendations, 99% of participants successfully completed the 10 task scenarios that had been given. The appearance that users want is a more attractive appearance by adding more icons and illustrations, as well as making the appearance more modern. Additional features that users want, namely adding an e-wallet top-up feature, not limiting the account mutations that can be seen, adding a share feature after transfer, adding fingerprint and face ID features in the login section, and adding a copy feature to be able to copy account numbers.
The Influence of Perceived Trust, Information Literacy and Perceived Validity on Netizens' Perception That social media is an Appropriate Instrument for The Information Deployment Sudirjo, Frans; Nugraha, Galih; Wahyono, Teguh; Grace Putrianti, Flora; Buchori, Ahmad
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.469

Abstract

The purpose of this study is to ascertain how information literacy, perceived validity, and perceived trust of the variables affect people's adoption of social media as a vehicle for information dissemination. In general, a quantitative method is used to conduct this research. Social media users that are active or inactive and reside in five major Indonesian cities make up the demographic used in this study. Using the purposive sampling strategy, researchers collected samples. 100 people made up the study's sample. Questionnaires were distributed as part of the data collection process. Two phases of measurement were done in this investigation by the researchers. Analyze the measurement model first, and then analyze the model structure second. According to the results, most people in five major Indonesian cities have a 70% degree of trust in information found on social media. Let us therefore suppose that 60% of the information on social media is accurate. Therefore, it can be said that most individuals have a good level of information literacy, which enables them to evaluate the veracity of the information they are given rather than blindly accepting it. Perceived validity, perceived usefulness, perceived simplicity of use, and perceived trust are all directly impacted by information literacy, and these factors will indirectly affect actual use. Through usage patterns and intentions, perceived validity influences actual use among AUs in an indirect manner. Through perceived validity, perceived trust influences actual use in an indirect manner.
The Measurement Analysis of Online Service Quality Toward State Banking Customers Using Structural Equation Modeling Sudirjo, Frans; Candra Dewi, Luh Komang; Desty Febrian, Wenny; Sani, Indra; Dharmawan, Donny
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.471

Abstract

The purpose of this study is to evaluate the level of customer care offered online so that users can keep using the e-banking system as they see fit. In order to gather data for e-banking system study, involved parties' questionnaire responses, interviews, and observations are used. Furthermore, it is necessary to perform a literature evaluation pertaining to this topic. Researchers both directly and indirectly distributed questionnaires as part of the data collection process. In the first stage, non-probability sampling is performed, and in the subsequent stage, purposive sampling is used based on predetermined criteria. 100 people made up the sample in this study. The Structural Equation Modeling (SEM) method was the data analysis technique used in this study. The study's findings demonstrated that users of the e-banking system were more likely to trust the caliber of the services offered. Customers can feel satisfied and assured when using the e-banking system because it provides what they need. Because the e-banking system's quality service has a relatively high value in relation to the probability value of its variable values, clients can feel confidence when transacting with it. The e-banking system is able to make clients feel content, hence it has a major influence on customer loyalty, even though the value is fairly tiny compared to the likelihood values for other variables.
Application of The End User Computing Satisfaction Method to Analyze User Satisfaction Toward the Quality of Mobile Banking Services Sudirjo, Frans; Ekasari, Silvia; Hendayani, Nenden; Dharmawan, Donny; Launtu, Ansir
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.490

Abstract

This research aims to find out how to analyze user satisfaction with the quality of mobile banking application services using the end-user computing satisfaction model. This research adopts a quantitative approach. Use of questionnaires as a data collection tool. Sampling was done using the purposive sampling technique, with a sample size of 100 respondents. Researchers conducted demographic, outer, and inner model analyses using the PLS-SEM approach via Smart-PLS. This research indicates that most mobile banking application users were satisfied with their overall use. The four hypotheses proposed, namely ease of use, perceived usefulness, and timeliness, were all accepted with solid evidence. The results of hypothesis testing show that three hypotheses have a highly significant influence on user satisfaction, namely H5 (perceived usefulness), H4 (format), and H3 (ease of use). These factors, such as user-perceived usefulness, format quality, and ease of use, provide a positive experience for users to feel satisfied with the application. However, two hypotheses are not accepted, indicating that the accuracy variable (accuracy) and content variable (content) do not significantly influence user satisfaction. The purpose of adding the perceived usefulness variable to this research is to obtain information about how practical the application is for users, and the results of the t-test show that this variable has a significant relationship with user satisfaction.
Co-Authors Aat Ruchiat Nugraha Abu Muna Almaududi Ausat Abu Muna Almaududi Ausat Adriansyah Ekaputra Agung Widarman Agus Nurofik Ahmad Buchori Ahmad Yani, David Ainil Mardiah Akmal Abdullah Aldila Septiana, Aldila Alfa Santoso Budiwidjojo Putra Ambar Kusuma Astuti Amrin Amrin Ana Rusmardiana Andi Muh Akbar Saputra Andreas Tigor Oktaga, Andreas Andriya Risdwiyanto Andy Ismail Annisa Risqi Sulistya Kusuma Wardhani Apri Wahyudi Apriyanto, Apriyanto Ar Rakhman Awaludin, Aulia Ari Apriani Arief Yanto Rukmana Arief Yanto Rukmana Arief, Ilham Arifai Ilyas Arnes Yuli Vandika Arnold Sultantio Hutabarat Asep Deni Asnawati Asri Ady Bakri Astutik, Wahyuni Sri Baso, Andi Sabirin Basuki Toto Rahmanto Betty Rahayu Bilgies, Ana Fitriyatul Binsar Kristian Panjaitan, Feliks Anggia Budi Utama, Ahmad Nur Budi Utami Budiarto, Balla Wahyu bunga aditi Careza Rizky Ayuningtyas Carl C.G. Dizon Catarina Cori Pradnya Paramita, Catarina Cori Pradnya Chairul Anam Chevy Herli Sumerli Dadang Suhardi Damara Gugat, Rudy Max Darmiono, Darmiono Desma Erica Maryati Manik Desty Febrian, Wenny Devy Sofyanty Dewa Oka Suparwata Dewi Endah Fajariana, Dewi Endah Diah Astuti, Enny Dian Artanti Arubusman Dian Indah Sari Didik Sugeng Widiarto Djakasaputra, Arifin Djoko Widagdo Dody Tarihoran Donny Dharmawan Dorkas Susana Dorkas Susana Edhie Budi Setiawan, Edhie Budi Egidius Fkun Eka Hendrayani Ekasari, Silvia Elizabeth Emanuel Bai Samuel Kase Endang Silaningsih Enzovani, Senna Erina Alimin Etty Sri Hertini Eva Desembrianita Fahrina Mustafa Faisal Abubakar Fajri, Muhammad Iqbal Farida Akbarina Faridah Faridah Fatmawati Sabur Fauzan, Tribowo Rachmat Fikri Maulana, Muhammad Flora Grace Putrianti Fredrik Warwer Galih Nugraha Geofakta Razali Ghalib Suprianto Ghalib Suprianto Gita Sugiyarti Grace Martha Geertruida Bororing H Hantono Hadi Nugroho, Isfauzi Hamid, Sainul Haqibul Mujib Harahapi, Taufik Hardayu, Audisty Prana Helmy Syamsuri Hendayani, Nenden Henny Dwijayani Hesti Eko Poerwaningrum Hilarius Wandan Hizbul Khootimah Azzaakiyyah I Nyoman Tri Sutaguna Ida Respatiningsih Ifadhila Ikbal Ilham Arief Imanirubiarko, Sabda Indarsyah Fitrah Tungkagi Indra Tjahyadi Indri Yani, Indri Irjanto, Bambang Iswahyu Pranawukir Ita Nurcholifah, Ita Iwan Harsono Iwan Joko Prasetyo Joko Ariawan Joko Riyanto Josua Sahala Judijanto, Loso Juliana, Juliana Juminawati, Sri Kadarsih Kaharuddin Kespandiar, Tengku Kesuma, Lucky Indra Kowey, Wylda Olivia Kunto Atmojo Kurniawan, Yohanes Jhony Kushariyadi Kusnadi, Iwan Henri La Mema Parandy Laksono Edhi Lukito Lamboy Sinaga, Victor Laratmase, Antonia Junianty LAUNTU, ANSIR Lely Indriani Lesmana, Tera Loso Judijanto Lubis, Mitra Musika Luckhy Natalia Anastasye Lotte Luh Komang Candra Dewi M Indre Wanof Magfira Mamonto Maria Assumpta Wikantari Marjuki Marjuki Martis, Andi Mas'ud Muhammadiah Meldi Manuhutu Miranti Pradipta Utami Misrofingah Moh. Zaini Mu'min, Halek Muhamad Ammar Muhtadi Muhamad Risal Tawil Muhammad Aqib Shafiq Muhammad Hasan Lubis Muhammad Hery Santoso Muhammad Lukman Hakim Muhammad Subhan Iswahyudi Muhammad Syafral MUHAMMAD YUSUF Muhammad Yusuf Muhtadi, Muhamad Ammar mulyadi ar Mulyadi Nur Munir Tubagus Munir Tubagus Musran Munizu Mustafa, Fahrina Muwafiqus Shobri Nailul, Muhammad Naim, Ifin Nana Hermana, Asep Nelvia Susmita Nurbakti, Rezky Nurchayati Nurchayati Nurhasanah, Dila Padila Nurlaili Rahmi Nurwijayanti Nuryati Solapari Osman, Isnawati PA. Andiena Nindya Putri Pahrijal, Rival Panjaitan, Feliks Anggia Binsar Kristian Parandy, La Mema Permadi, Indra Petrus Jacob Pattiasina Praja, Selvia Junita Pranata, Sudadi Prihatin Tiyanto Priyana, Yana Putri Ekaresty Haes Rachmadi Indrapraja Rahmat Joko Nugroho Rahmat Rahmat Ratna Tungga Dewa, Dominica Maria Ratnawati Dwi Putranti Honorata Ratnawati Ratnawati Ratnawita Ratnawita Ridwansyah Ridwansyah Riesna Apramilda Riko Mersandro Permana Rina Sovianti Rini Hadiyati Rini Novianti Robbani Romi Mesra Rony, Zahara Tussoleha Roza, Nelli Rubait Dasururi Saddam Hussaen Sagena, Unggul Samsul Ikhbar Sani, Indra Sari, Efti Novita Sarwo Hakim Saununu, Siska Jeanete Septianti Permatasari Palembang Setiyawan, Heri Setyo Oetomo, Dedy Siska Armawati Sufa Siti Nuridah Slamet Riyadi Solissa, Everhard Markiano Sonny Santosa Sudarsono , Sudarsono Suherlan Suherlan, Suherlan Sulistiyani SULISTIYANI SULISTIYANI Suparman, Ade Supriandi Supriandi, Supriandi Suroso, Amat Suryaningsih, Lilik Susanto Susanto Susatyo Adhi Pramono, Susatyo Adhi Suwarso, Bhaktiar Ghisa Syahrial Rachim Lubis Syamsu Rijal Syamsu Rijal Syarifuddin Syarifuddin Syarifuddin Syarifuddin Tanti Widia Nurdiani Tessa Handra Tirta Yoga Transistari, Ralina Triyantoro , Andri Umul Khasanah Usup, Usup Utami, Eva Yuniarti Vina Erdlan Noviani Vivid Violin Wa Ode Nur Ainun Wahyu Anugrah Manippi Wahyuningratna, Ratu Nadya Widarman, Agung Widia Nurdiani, Tanti Widyastuti Widyastuti Yana Priyana Yasir Riady Yulia Novita YULIANI Yuniarti Utami, Eva Yusuf Unggul Budiman Yusup, Yusup Zaenal Abidin Zahrotul Uyun Zainal Abidin Zunaidi, Arif Zunan Setiawan