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Analysis of The Influence of Price, Digital Advertising and E-Service Quality on Digital Repurchase Intention of Online Travel Platform Users Sudirjo, Frans; Setyo Oetomo, Dedy; Grace Putrianti, Flora; Abubakar, Faisal; Lamboy Sinaga, Victor
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.493

Abstract

This study aims to assess the effects of price, e-service quality, and advertising on online travel agent users' propensity to repurchase. Convenience sampling was used to select 100 respondents to serve as study participants, giving us the research sample. Through observations, questionnaires, and interviews, we gathered data. The primary technique for data analysis employed by the researchers was multiple linear regression, and they employed a descriptive study design. Important results show that repurchase intention is significantly influenced by advertising. The price variable, which exhibits a strong influence on repurchase intention, experiences the same phenomenon. Repurchase intention is also significantly influenced by the quality of the e-service. These findings corroborate the hypothesis that consumers of online travel agencies have a propensity to repurchase based on factors such as price, advertising, and e-service quality. Additionally, the study's findings show that the combination of these three factors pricing, e-service quality, and advertising significantly affects repurchase intention. This suggests that consumers repurchase intentions on the online travel agent platform can be raised by a clever combination of advertising-based promotion, competitive pricing, and high-quality online services. The development of marketing and customer service initiatives in the online travel agency sector can benefit greatly from these findings.
Analysis of Customer Satisfaction Using the End User Computing Satisfaction Approach Toward Users of Digital Post-Payment Application Gopay Later Sudirjo, Frans; Geertruida Bororing, Grace Martha; Harsono, Iwan; Widia Nurdiani, Tanti; Naim, Ifin
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.496

Abstract

The purpose of this study is to identify and quantify the factors that affect consumers' satisfaction when they use pay later. This study uses a quantitative methodology. Researchers used questionnaires to get information. To pick 100 respondents from the research population, which was made up of pay later users who were actively using the service, the researchers used purposive selection approaches. Partial least squares structural equation modeling is the data analysis technique used in this study (PLS-SEM). The research findings indicated that there was a high degree of goodness and excellence in the data quality and the data outcomes acquired through the outer and inner models. All hypotheses tested in this study were accepted, indicating that the variables measured, such as content, accuracy, format, and ease of use, have a significant effect on the level of end-user satisfaction. Testing of the model structure also confirmed the acceptance of all hypotheses, with accuracy proven to have the greatest influence on ease of use. This research shows that the accuracy aspect of the use of a system or product has the most significant impact on user satisfaction. However, it is important to note that all variables, including content, format, and ease of use, also positively contribute and cannot be ignored. Therefore, even though accuracy has the greatest influence, the presence of all these factors remains an important aspect of analyzing customer satisfaction in this research.
Analysis of the Influence of Product Cost and Perceived Advertising Costs Through Digital Devices on Digital Brand Equity of American Fast-Food Products McDonalds Sudirjo, Frans; Fajri, Muhammad Iqbal; Ilyas, Arifai; Kespandiar, Tengku; Permadi, Indra
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.497

Abstract

The purpose of this research is to demonstrate and examine how perceived advertising budget and pricing deals affect perceived quality and brand image, as well as how brand loyalty, brand awareness, and brand image are affected. Descriptive research is what this study is doing. The research approach employed by the investigators was a cross-sectional design. In this study, a questionnaire is used to collect data. This study's target demographic consists of all individuals who have visited, seen, and bought merchandise. Scientists employed judgmental sampling, a non-probability sampling method. One hundred persons made up the research sample. This study makes use of the confirmatory factor analysis approach in conjunction with the SEM data processing technology. The analysis's findings indicated that perceived advertising spending positively impacted perceived quality. Brand loyalty is positively impacted by perceived ad spend. Brand recognition is positively impacted by perceived ad spending. Brand image benefits from perceived advertising expenditure. Discounts on prices positively impact the perception of quality. Discounts have a detrimental effect on a brand's reputation. Thus, these results provide important insights for companies in designing their marketing strategies. They need to carefully consider the allocation of their promotional funds, ensuring that investment in perceived advertising spending is balanced with the benefits derived while also being mindful of the risks associated with excessive use of price deals. By understanding the relationship between these factors, companies can optimize their marketing efforts to strengthen their brand image and improve their product performance in the marketplace.
Analysis of The Effectiveness of Integrated Customer Relationship Management Strategy Implementation on Loyalty of National Logistics Company Customers Sudirjo, Frans; Kushariyadi; Mustafa, Fahrina; Osman, Isnawati; Henri Kusnadi, Iwan
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.503

Abstract

This research aims to determine how the IDIC model of customer relationship management strategy is implemented to create brand loyalty. This research uses post-positivism. This research uses a qualitative and descriptive approach. This research method uses the case-study method. The data collection technique in this research is interviewing. This research uses construct validity. The relevant technique for analyzing data in this research is pattern matching. From the results of the research conducted, it was found that the company had succeeded in implementing an effective customer relationship management (CRM) strategy to create brand loyalty. The company also successfully implemented the IDIC model concept in its CRM strategy, which includes identifying customers, differentiating services based on needs, interacting intensively, and adapting services to customer needs through technology. Apart from that, this company has also succeeded in measuring the effectiveness of its CRM strategy through the Net Promoter Score. Furthermore, this research shows that, in contrast to other sectors, B2B logistics companies emphasize service quality and company value more than providing discounts or promotions to increase customer loyalty. As a result, this company gained customer loyalty, which is reflected in its success in extending contracts with its customers.
Analysis of the Influence of Agents' Credibility Through Digital Media and Digital Promotions on Purchase Decisions Toward Insurance Products Sudirjo, Frans; Adhi Pramono, Susatyo; Arief, Ilham; Nana Hermana, Asep; Sulistya Kusuma Wardhani, Annisa Risqi
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.514

Abstract

This research aims to see the influence of interpersonal communication by insurance agents on customers' decisions to purchase products and whether the agent's credibility impacts customers' purchasing decisions regarding insurance service products. This type of research is quantitative. Data collection using questionnaires. The method used in taking this sample was simple random sampling. The sample in this study was 100. The data analysis technique used was multiple regression analysis. The analysis found that interpersonal communication and the credibility of insurance agents significantly influence customers' purchasing decisions when purchasing insurance service products. The study's results also show that the hypothesis proposed in this research has been proven: interpersonal communication and insurance agent credibility significantly influence customer purchasing decisions. Thus, insurance companies need to pay attention to and improve interpersonal communication strategies and strengthen the credibility of insurance agents to enhance customer purchasing decisions and their sales performance.
The Role of Customer Trust Toward Digital Sales and Website Visitor Satisfaction on Customer Loyalty of Zara Indonesia Sudirjo, Frans; Novita Sari, Efti; Yuliani; Hendra; Apramilda, Riesna
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.517

Abstract

This study examines the variables that affect e-trust and e-satisfaction and how they affect e-loyalty. This study employs a conclusive and descriptive research design, gathering data through survey-based methodologies. Researchers utilize a particular kind of survey called a questionnaire. Only one cross-sectional research design was used in this study. Non-probability sampling combined with a judgmental sampling strategy is the method employed for sampling. LISREL is used in this study to process data utilizing SEM methods. According to the research, e-satisfaction is significantly positively impacted by perceived delivery efficiency. It was discovered, nevertheless, that e-satisfaction was not considerably affected by website design. Aside from that, e-trust is not significantly impacted by website design. However, e-trust is significantly positively affected by online privacy and security perceptions. Furthermore, it was discovered that e-loyalty is significantly positively affected by e-satisfaction. Ultimately, it was found that e-trust significantly improves e-loyalty as well.
Increasing The Competitive Advantage Of Sharia Rural Financing Banks (BPRS) Products Through A Marketing Mix Strategy: The Approach Of Hermawan Kartajaya And Muhammad Syakir Sula Sudirjo, Frans; Zunaidi, Arif; Septiana, Aldila
WADIAH Vol. 8 No. 2 (2024): Wadiah: Jurnal Perbankan Syariah
Publisher : Program Studi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/wadiah.v8i2.1355

Abstract

This research aims to analyze the marketing strategy implemented by BPRS Lantabur Tebuireng Gresik Branch to increase the competitive advantage of Tadhabbur savings products by considering the approaches of Hermawan Kartajaya and Muhammad Syakir Sula. The research method used involved interviews with BPRS marketing managers, direct on-site observation, and literature studies to understand relevant marketing principles. Research found that BPRS Lantabur Tebuireng was successful in implementing a holistic marketing strategy. They offer products that suit customer needs, set competitive prices, carry out promotions through sharia financial education, provide responsive service, utilize technology, and implement social engagement programs. The success of this strategy is supported by high service quality, synergy with local communities, a focus on ethical values, and a humanist approach to marketing. These findings indicate that this approach can be used as an effective model for other Islamic financial institutions to increase the competitive advantage of their products. Thus, implementing a marketing strategy that is holistic and based on sharia values and community welfare can be the basis for strengthening the market position of sharia financial institutions in the banking industry.
The Influence of Business Location and Word of Mouth on Purchasing Decisions Sudirjo, Frans; Paramita, Catarina Cori Pradnya; Yani, Indri; Marjuki, Marjuki; Utami, Eva Yuniarti
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.6178

Abstract

A strategic business location that is close to the target market is one of the factors that researchers believe can influence consumer purchasing decisions. This close location will make consumers decide to purchase, be satisfied, and communicate with other consumers to encourage enthusiastic other consumers to share purchasing decisions with producers who have sales points in strategic locations. Therefore, this research aims to analyze the influence of business location and word of mouth on consumer purchasing decisions. This research is quantitative research with an explanatory approach that uses a questionnaire method in collecting data. The questionnaire was distributed to Indomaret and Alfamart consumers spread throughout Indonesia with the criteria of having shopped at least 3 times. The questionnaire contains statements of agree, strongly agree, disagree, strongly disagree, and neither agree nor the same on the 16 question items asked. The result thi research show the Business Location variable can have a positive relationship and a significant influence on Purchasing Decisions because the P-Values value is positive and is below the significance level of 0.036. This is in line with the researcher's statement and the direction of the questionnaire questions above which shows that a strategic business location can increase purchasing decisions because it is easy to reach, close, and does not take a lot of time. Thus, the first researcher's hypothesis and beliefs can be justified and accepted. Apart from that, the results of the second research hypothesis and beliefs also show the same results if the Word of Mouth variable has a positive relationship and a significant influence on Perchase Decision because the P-Values value is positive and is below the 0.05 significance level, namely 0.029. It is reasoned that word of mouth or word of mouth communication between consumers can increase purchasing decisions and enthusiasm between consumers. Keywords: Business Location, Word of Mouth, Purchase Decision
The Influence Of Marketing Mix And Brand Awareness On Banking Customers' Interest In Using Home Ownership Credit Services Sudirjo, Frans; Wahyu Anugrah Manippi; Flora Grace Putrianti; Ratu Nadya Wahyuningratna; Muhammad Syafral
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 2 (2024): April 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i2.2379

Abstract

The purpose of this study is to ascertain whether social influence, brand awareness, and sharia marketing mix influence the choice of sharia house ownership financing. Customers who select Sharia KPR items make up the research population. Purposive sampling was the method of sampling employed by the researchers. 100 persons were chosen as the sample size by the researchers. In this study, a questionnaire was utilized as an instrument by the researcher to collect the required data. In this study, the researcher used a quantitative research methodology. data interpretation and analysis with SPSS 23.0 software. The analysis results indicate that the three variables studied, namely social, brand awareness, and sharia marketing mix, significantly influence the decision process for selecting sharia bank customers. Brand awareness also has a significant effect, with a significance level of 0.000. Likewise, the sharia marketing mix variable also has a significant impact. In addition, the F test results show that simultaneously, social variables, brand awareness, and the sharia marketing mix have a significant influence on the decision process for selecting sharia bank customers, as evidenced by the F value of 35.5. These findings illustrate that the combination of these factors as a whole has a strong role in shaping customer preferences for Islamic banking products or services. The author suggests that future research add other variables so that this research can further develop for the academic world in the future. So in this case, it is hoped that the bank needs to understand the social conditions of the target market as a form of marketing research to win the sharia banking market share. Can increase brand awareness in the community to win market share.
Pengaruh Kemudahan dan Harga Terhadap Keputusan Pembelian Mahasiswa Secara Online dengan Diskon sebagai Moderasi Frans Sudirjo; Ikbal; Muhammad Hasan Lubis; Laksono Edhi Lukito; Saddam Hussaen
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 8 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i8.4612

Abstract

With the increasing development of technology, buying and selling businesses also follow technological development trends by using the internet network. Business people must always understand customer needs in order to attract customers' interest in buying, one of which is always following changes and rapid developments in business tastes. This type of research is quantitative research. This research aims to determine the effect of convenience and price on students' online purchasing decisions with discounts as moderation. The sampling technique in quantitative research is carried out randomly, data collection uses research instruments, statistical data analysis with the aim of testing predetermined hypotheses. The population in this study were students who had shopped online, consisting of 160 respondents. The results of this research found that convenience and price influence students' online purchasing decisions. Discounts as moderation are able to moderate the influence of convenience and price on students' online purchasing decisions.
Co-Authors Aat Ruchiat Nugraha Abu Muna Almaududi Ausat Abu Muna Almaududi Ausat Adriansyah Ekaputra Agung Widarman Agus Nurofik Ahmad Buchori Ahmad Yani, David Ainil Mardiah Akmal Abdullah Aldila Septiana, Aldila Alfa Santoso Budiwidjojo Putra Ambar Kusuma Astuti Amrin Amrin Ana Rusmardiana Andi Muh Akbar Saputra Andreas Tigor Oktaga, Andreas Andriya Risdwiyanto Andy Ismail Annisa Risqi Sulistya Kusuma Wardhani Apri Wahyudi Apriyanto, Apriyanto Ar Rakhman Awaludin, Aulia Ari Apriani Arief Yanto Rukmana Arief Yanto Rukmana Arief, Ilham Arifai Ilyas Arnes Yuli Vandika Arnold Sultantio Hutabarat Asep Deni Asnawati Asri Ady Bakri Astutik, Wahyuni Sri Baso, Andi Sabirin Basuki Toto Rahmanto Betty Rahayu Bilgies, Ana Fitriyatul Binsar Kristian Panjaitan, Feliks Anggia Budi Utama, Ahmad Nur Budi Utami Budiarto, Balla Wahyu bunga aditi Careza Rizky Ayuningtyas Carl C.G. Dizon Catarina Cori Pradnya Paramita, Catarina Cori Pradnya Chairul Anam Chevy Herli Sumerli Dadang Suhardi Damara Gugat, Rudy Max Darmiono, Darmiono Desma Erica Maryati Manik Desty Febrian, Wenny Devy Sofyanty Dewa Oka Suparwata Dewi Endah Fajariana, Dewi Endah Diah Astuti, Enny Dian Artanti Arubusman Dian Indah Sari Didik Sugeng Widiarto Djakasaputra, Arifin Djoko Widagdo Dody Tarihoran Donny Dharmawan Dorkas Susana Dorkas Susana Edhie Budi Setiawan, Edhie Budi Egidius Fkun Eka Hendrayani Ekasari, Silvia Elizabeth Emanuel Bai Samuel Kase Endang Silaningsih Enzovani, Senna Erina Alimin Etty Sri Hertini Eva Desembrianita Fahrina Mustafa Faisal Abubakar Fajri, Muhammad Iqbal Farida Akbarina Faridah Faridah Fatmawati Sabur Fauzan, Tribowo Rachmat Fikri Maulana, Muhammad Flora Grace Putrianti Fredrik Warwer Galih Nugraha Geofakta Razali Ghalib Suprianto Ghalib Suprianto Gita Sugiyarti Grace Martha Geertruida Bororing H Hantono Hadi Nugroho, Isfauzi Hamid, Sainul Haqibul Mujib Harahapi, Taufik Hardayu, Audisty Prana Helmy Syamsuri Hendayani, Nenden Henny Dwijayani Hesti Eko Poerwaningrum Hilarius Wandan Hizbul Khootimah Azzaakiyyah I Nyoman Tri Sutaguna Ida Respatiningsih Ifadhila Ikbal Ilham Arief Imanirubiarko, Sabda Indarsyah Fitrah Tungkagi Indra Tjahyadi Indri Yani, Indri Irjanto, Bambang Iswahyu Pranawukir Ita Nurcholifah, Ita Iwan Harsono Iwan Joko Prasetyo Joko Ariawan Joko Riyanto Josua Sahala Judijanto, Loso Juliana, Juliana Juminawati, Sri Kadarsih Kaharuddin Kespandiar, Tengku Kesuma, Lucky Indra Kowey, Wylda Olivia Kunto Atmojo Kurniawan, Yohanes Jhony Kushariyadi Kusnadi, Iwan Henri La Mema Parandy Laksono Edhi Lukito Lamboy Sinaga, Victor Laratmase, Antonia Junianty LAUNTU, ANSIR Lely Indriani Lesmana, Tera Loso Judijanto Lubis, Mitra Musika Luckhy Natalia Anastasye Lotte Luh Komang Candra Dewi M Indre Wanof Magfira Mamonto Maria Assumpta Wikantari Marjuki Marjuki Martis, Andi Mas'ud Muhammadiah Meldi Manuhutu Miranti Pradipta Utami Misrofingah Moh. Zaini Mu'min, Halek Muhamad Ammar Muhtadi Muhamad Risal Tawil Muhammad Aqib Shafiq Muhammad Hasan Lubis Muhammad Hery Santoso Muhammad Lukman Hakim Muhammad Subhan Iswahyudi Muhammad Syafral MUHAMMAD YUSUF Muhammad Yusuf Muhtadi, Muhamad Ammar mulyadi ar Mulyadi Nur Munir Tubagus Munir Tubagus Musran Munizu Mustafa, Fahrina Muwafiqus Shobri Nailul, Muhammad Naim, Ifin Nana Hermana, Asep Nelvia Susmita Nurbakti, Rezky Nurchayati Nurchayati Nurhasanah, Dila Padila Nurlaili Rahmi Nurwijayanti Nuryati Solapari Osman, Isnawati PA. Andiena Nindya Putri Pahrijal, Rival Panjaitan, Feliks Anggia Binsar Kristian Parandy, La Mema Permadi, Indra Petrus Jacob Pattiasina Praja, Selvia Junita Pranata, Sudadi Prihatin Tiyanto Priyana, Yana Putri Ekaresty Haes Rachmadi Indrapraja Rahmat Joko Nugroho Rahmat Rahmat Ratna Tungga Dewa, Dominica Maria Ratnawati Dwi Putranti Honorata Ratnawati Ratnawati Ratnawita Ratnawita Ridwansyah Ridwansyah Riesna Apramilda Riko Mersandro Permana Rina Sovianti Rini Hadiyati Rini Novianti Robbani Romi Mesra Rony, Zahara Tussoleha Roza, Nelli Rubait Dasururi Saddam Hussaen Sagena, Unggul Samsul Ikhbar Sani, Indra Sari, Efti Novita Sarwo Hakim Saununu, Siska Jeanete Septianti Permatasari Palembang Setiyawan, Heri Setyo Oetomo, Dedy Siska Armawati Sufa Siti Nuridah Slamet Riyadi Solissa, Everhard Markiano Sonny Santosa Sudarsono , Sudarsono Suherlan Suherlan, Suherlan Sulistiyani SULISTIYANI SULISTIYANI Suparman, Ade Supriandi Supriandi, Supriandi Suroso, Amat Suryaningsih, Lilik Susanto Susanto Susatyo Adhi Pramono, Susatyo Adhi Suwarso, Bhaktiar Ghisa Syahrial Rachim Lubis Syamsu Rijal Syamsu Rijal Syarifuddin Syarifuddin Syarifuddin Syarifuddin Tanti Widia Nurdiani Tessa Handra Tirta Yoga Transistari, Ralina Triyantoro , Andri Umul Khasanah Usup, Usup Utami, Eva Yuniarti Vina Erdlan Noviani Vivid Violin Wa Ode Nur Ainun Wahyu Anugrah Manippi Wahyuningratna, Ratu Nadya Widarman, Agung Widia Nurdiani, Tanti Widyastuti Widyastuti Yana Priyana Yasir Riady Yulia Novita YULIANI Yuniarti Utami, Eva Yusuf Unggul Budiman Yusup, Yusup Zaenal Abidin Zahrotul Uyun Zainal Abidin Zunaidi, Arif Zunan Setiawan