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All Journal Jurnal Manajemen dan Agribisnis JEJAK Media Ekonomi dan Manajemen Serat Acitya Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Studi Komunikasi Jurnal EMT KITA JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL PENDIDIKAN TAMBUSAI Journal on Education Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Mantik Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia Jurnal JURISTIC (JuJUR) Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Ekonomi Jurnal Penelitian Inovatif JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Brilliant International Journal of Management and Tourism (BIJMT) Wadiah : Jurnal Perbankan Syariah Jurnal Sistim Informasi dan Teknologi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Proceedings of The International Conference on Business and Economics International Journal of Economics and Management Research Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Sanskara Ekonomi dan Kewirausahaan Innovative: Journal Of Social Science Research Sanskara Manajemen dan Bisnis Jurnal Pengabdian West Science Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan West Science Business and Management Journal of Management and Creative Business West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies Journal of Contemporary Administration and Management (ADMAN) Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam West Science Interdisciplinary Studies West Science Social and Humanities Studies Science Information System and Technology El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam West Science Nature and Technology West Science Agro The Eastasouth Journal of Social Science and Humanities Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Journal of Ekonomics, Finance, and Management Studies Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research
Frans Sudirjo
Universitas 17 Agustus 1945 Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Analysis of the Effect of Sustainable Marketing Strategy, Brand Image, and Customer Satisfaction on Customer Loyalty in the Manufacturing Industry in Karawang Sudirjo, Frans; Mu'min, Halek; Marjuki, Marjuki; Triyantoro , Andri
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.674

Abstract

This research investigates the dynamics of Sustainable Marketing Strategy, Brand Image, Customer Satisfaction, and their collective impact on Customer Loyalty in the manufacturing industry in Karawang. A quantitative analysis, employing Structural Equation Modeling (SEM-PLS), was conducted on a sample of 250 manufacturing firms. The results reveal statistically significant relationships: Sustainable Marketing Strategy positively influences Brand Image, Customer Satisfaction, and ultimately, Customer Loyalty. Brand Image and Customer Satisfaction also exhibit direct positive impacts on Customer Loyalty. The findings offer strategic insights for firms to navigate the competitive landscape by emphasizing sustainable practices, brand building, and a customer-centric approach. Policymakers can leverage these insights to advocate for sustainable development within the manufacturing sector, contributing to both economic and environmental sustainability.
The Influence of Personal Branding, Influencer Endorsement, and Customer Engagement on Brand Affinity in the Cosmetics Industry in Indonesia Sudirjo, Frans; Darmiono, Darmiono; Muhtadi, Muhamad Ammar
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.825

Abstract

This quantitative study explores the influence of personal branding, influencer endorsement, and customer engagement on brand affinity within the cosmetics industry in Indonesia. A sample of 176 cosmetic consumers was surveyed, and data were analyzed using structural equation modeling (SEM) with partial least squares (PLS) path analysis. The findings reveal significant positive relationships between personal branding, influencer endorsement, customer engagement, and brand affinity. Specifically, personal branding and influencer endorsement were found to have strong positive effects on brand affinity, highlighting the importance of cultivating a distinct brand identity and leveraging influencer partnerships to resonate with consumers. Additionally, customer engagement emerged as a critical determinant of brand affinity, underscoring the value of fostering meaningful interactions and experiences with consumers. These findings provide valuable insights for cosmetic brands seeking to enhance consumer perceptions and behaviors, drive brand loyalty, and achieve long-term success in the Indonesian market.
The Effect of Green Branding, Relational Marketing, and Product Innovation on Perceived Customer Value in the West Java Tourism Industry Sudirjo, Frans; Yoga, Tirta; Mujib, Haqibul
West Science Interdisciplinary Studies Vol. 2 No. 06 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i06.1023

Abstract

This study examines the impact of Green Branding, Relational Marketing, and Product Innovation on Perceived Customer Value in the context of the West Java tourism industry. A quantitative approach using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was employed to analyze data collected from tourists visiting various destinations in West Java. The results indicate that Green Branding, Relational Marketing, and Product Innovation significantly influence tourists' perceptions of value. Specifically, Green Branding initiatives emphasizing environmental sustainability, relational strategies enhancing customer interactions, and innovative tourism products contribute positively to tourists' perceived value. These findings underscore the strategic importance of sustainability practices, customer relationship management, and continuous innovation in enhancing overall tourist satisfaction and loyalty in West Java. Practical implications for tourism stakeholders and directions for future research are discussed.
The Effect of Customer Relationship Management, Digital Advertising, and Discount Programs on Customer Loyalty at Start-ups in Jakarta Sudirjo, Frans; Faridah, Faridah; Astutik, Wahyuni Sri; Vandika, Arnes Yuli
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1101

Abstract

This study investigates the influence of Customer Relationship Management (CRM), digital advertising, and discount programs on customer loyalty at a start-up company in Jakarta. Utilizing a quantitative research methodology, data were collected from 180 respondents through a structured questionnaire employing a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings indicate that all hypotheses are positive and significant, demonstrating that effective CRM practices, strategic digital advertising, and attractive discount programs significantly enhance customer loyalty. Specifically, CRM showed a path coefficient of 0.293, digital advertising 0.223, and discount programs 0.351, with all paths being statistically significant. These results underline the critical role of integrated marketing strategies in fostering strong customer relationships and loyalty in the competitive start-up environment.
The Effect of Digital Transformation, User Experience, and User Interface on Customer Loyalty in Technology Startups in Bandung Sudirjo, Frans; Fajariana, Dewi Endah; Vandika, Arnes Yuli; Sagena, Unggul
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1305

Abstract

This study investigates the influence of digital transformation, user experience (UX), and user interface (UI) on customer loyalty in technology startups in Bandung, Indonesia. A quantitative approach was employed, with data collected from 150 respondents using a Likert scale ranging from 1 to 5. The data were analyzed using SPSS version 26, and multiple regression analysis was used to determine the significance of the relationships between the variables. The results reveal that digital transformation, UX, and UI all have positive and significant effects on customer loyalty, with UX being the strongest predictor. These findings provide important insights for technology startups in Bandung, suggesting that enhancing digital processes, optimizing UX, and refining UI design can foster greater customer loyalty. This study contributes to the growing body of literature on the role of digital transformation and customer-centric design in building long-term customer relationships in the startup ecosystem.
Application of Omnichannel Strategy and Content Personalization to Customer Loyalty in the Fashion Retail Industry in Makassar Sudirjo, Frans; Saununu, Siska Jeanete; Harahapi, Taufik
West Science Interdisciplinary Studies Vol. 2 No. 10 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i10.1381

Abstract

This study explores the impact of an omnichannel strategy and content personalization on customer loyalty in the fashion retail industry in Makassar. Using a quantitative approach, data were collected from 60 respondents through a structured questionnaire and analyzed using SPSS version 26. The study measured the relationships between omnichannel strategy, content personalization, and customer loyalty using a Likert scale (1-5). Results from Pearson correlation and multiple regression analyses indicated significant positive relationships between omnichannel strategy and customer loyalty (r = 0.72, p < 0.01) as well as content personalization and customer loyalty (r = 0.68, p < 0.01). The regression model explained 62% of the variance in customer loyalty, confirming the combined influence of these strategies on fostering customer retention. The findings suggest that fashion retailers in Makassar can enhance customer loyalty by offering seamless omnichannel experiences and personalized content that meets individual preferences.
The Role of Food Distribution System and Product Innovation on Availability and Affordability of Functional Food in Sukabumi District Sudirjo, Frans; Lubis, Mitra Musika; Priyana, Yana
West Science Interdisciplinary Studies Vol. 2 No. 11 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i11.1449

Abstract

This study examines the role of the food distribution system and product innovation in enhancing the availability and affordability of functional foods in Sukabumi District. Using a quantitative approach, data were collected from 170 respondents through a structured questionnaire employing a Likert scale of 1 to 5. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was utilized to analyze the relationships between variables. The results reveal that the food distribution system has a strong positive effect on affordability and a moderate effect on availability, while product innovation significantly impacts both affordability and availability, with a stronger influence on the latter. The combined explanatory power for affordability and availability demonstrates the critical interplay between distribution efficiency and innovation in ensuring functional food accessibility. These findings provide actionable insights for policymakers, producers, and distributors to address logistical and innovation-related challenges, thereby promoting sustainable food systems in the region.
The Influence of Green Marketing Campaign, Sustainability Commitment, and Community-Based Marketing on Brand Preference in Bandung FMCG Sector Sudirjo, Frans; Sudarsono , Sudarsono; Usup, Usup
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1691

Abstract

This study investigates the influence of Green Marketing Campaigns, Sustainability Commitments, and Community-Based Marketing on Brand Preference in the FMCG sector in Bandung, using a quantitative analysis approach. Data were collected from 150 respondents using a Likert scale (1-5) and analyzed with SEM-PLS 3. The results reveal that all three variables significantly impact Brand Preference, with Community-Based Marketing showing the strongest effect. Green Marketing Campaigns and Sustainability Commitments also demonstrate substantial positive influences. These findings highlight the growing consumer preference for brands that prioritize environmental responsibility, sustainability, and community engagement. Practical implications include the need for FMCG companies to integrate these elements into their marketing strategies to enhance consumer loyalty and brand positioning.
The Effect of Recommendation Algorithms and Provision of Digital Facilities on Purchasing Patterns and Consumer Loyalty on E-Commerce Platforms in Jakarta Sudirjo, Frans; Apriyanto, Apriyanto; Muhtadi, Muhamad Ammar
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1692

Abstract

This study investigates the effect of recommendation algorithms and the provision of digital facilities on purchasing patterns and consumer loyalty in e-commerce platforms in Jakarta. Using a quantitative approach, data was collected from 180 respondents through a structured questionnaire utilizing a Likert scale (1-5). The data was analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS 3). The results show that recommendation algorithms have a significant positive impact on both consumer loyalty and purchasing patterns, with path coefficients of 0.454 and 0.419, respectively. Additionally, the provision of digital facilities also influences consumer loyalty (0.360) and purchasing patterns (0.405). The study found that enhancing both personalized recommendations and digital infrastructure can significantly improve customer retention and sales, emphasizing the importance of these factors for e-commerce platforms in Jakarta. The model’s R² values suggest that it explains a substantial portion of the variance in consumer loyalty (0.567) and purchasing patterns (0.580), with high predictive relevance. The findings provide practical insights for e-commerce businesses to optimize user experience and strengthen consumer relationships, contributing to improved competitive advantage in the digital market.
The Effect of Sustainable Agricultural Practices, Product Diversification, and Digital Marketing on the Economic Performance of Organic Vegetable Farmers in Bali Sudirjo, Frans; Lestari, Mufida Diah; Haryono, Haryono; Faisal, Herry Nur; Sajali, Chusnatul Ulaela
West Science Agro Vol. 2 No. 04 (2024): West Science Agro
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsa.v2i04.1453

Abstract

This study examines the impact of sustainable agricultural practices, product diversification, and digital marketing on the economic performance of organic vegetable farmers in Bali. Employing a quantitative approach, data were collected from 210 farmers using a structured questionnaire with a 5-point Likert scale. The analysis was conducted using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results reveal that product diversification has the strongest positive influence on economic performance, followed by sustainable agricultural practices and digital marketing. Product diversification enhances income stability and market expansion, while sustainable practices improve cost efficiency and product quality. Digital marketing, although less impactful, provides significant benefits by increasing market reach and customer engagement. These findings highlight the synergistic effects of these strategies in improving the economic resilience of organic farmers. The study concludes with actionable recommendations for farmers, policymakers, and stakeholders to foster sustainable and profitable organic farming.
Co-Authors A., Chevy Herli Sumerli Aat Ruchiat Nugraha Abu Muna Almaududi Ausat Abu Muna Almaududi Ausat Adriansyah Ekaputra Agung Widarman Agus Nurofik Ahmad Buchori Ahmad Nur Budi Utama Ahmad Yani, David Ainil Mardiah Akmal Abdullah Aldila Septiana, Aldila Alfa Santoso Budiwidjojo Putra Alimin, Erina Ambar Kusuma Astuti Amrin Amrin Ana Rusmardiana Andi Muh Akbar Saputra Andreas Tigor Oktaga, Andreas Andriya Risdwiyanto Andy Ismail Annisa Risqi Sulistya Kusuma Wardhani Apri Wahyudi Apriyanto, Apriyanto Ar Rakhman Awaludin, Aulia Ari Apriani Arief Yanto Rukmana Arief Yanto Rukmana Arief, Ilham Arifai Ilyas Aris Mardiyono Arnes Yuli Vandika Arnold Sultantio Hutabarat Asep Deni Aslichah, Aslichah Asnawati Asri Ady Bakri Astutik, Wahyuni Sri Audisty Prana Hardayu Auliya, Salwa Ausat, Abu Muna Almaududi Azzaakiyyah, Hizbul Khootimah Baso, Andi Sabirin Basuki Toto Rahmanto Betty Rahayu Bilgies, Ana Fitriyatul Binsar Kristian Panjaitan, Feliks Anggia Budi Utami Budiarto, Balla Wahyu bunga aditi Bunga Aditi Bunyamin, Ilham Akbar Careza Rizky Ayuningtyas Carl C.G. Dizon Catarina Cori Pradnya Paramita, Catarina Cori Pradnya Chairul Anam Chatarina Umbul Wahyuni Chevy Herli Sumerli Dadang Suhardi Damara Gugat, Rudy Max Darmiono, Darmiono Dasa Rahardjo Soesanto Desiyanti, Rika Desma Erica Maryati Manik Desty Febrian, Wenny Devy Sofyanty Dewa Oka Suparwata Dewi Endah Fajariana, Dewi Endah Diah Astuti, Enny Dian Artanti Arubusman Dian Indah Sari Didik Sugeng Widiarto Djakasaputra, Arifin Djoko Widagdo Dody Tarihoran Donny Dharmawan Dorkas Susana Dorkas Susana Edhie Budi Setiawan, Edhie Budi Egidius Fkun Eka Hendrayani Ekasari, Silvia Elizabeth Emanuel Bai Samuel Kase Endang Silaningsih Enzovani, Senna Erina Alimin Etty Sri Hertini Eva Desembrianita Fachry Abda El Rahman Faisal Abubakar Fajri, Muhammad Iqbal Farida Akbarina Faridah Faridah Fatmawati Sabur Fauzan, Tribowo Rachmat Fikri Maulana, Muhammad Flora Grace Putrianti Fredrik Warwer Galih Nugraha Geofakta Razali Ghalib Suprianto Ghalib Suprianto Ginting, Helmina Br. Gita Sugiyarti Grace Martha Geertruida Bororing H Hantono Hadi Nugroho, Isfauzi Hamid, Sainul Haqibul Mujib Harahapi, Taufik Haruni Ode Haryono Haryono Helmy Syamsuri Hendayani, Nenden Hendratri, Bhaswarendra Guntur Hendrayani, Eka Henny Dwijayani Herry Nur Faisal, Herry Nur Hesti Eko Poerwaningrum Hilarius Wandan Hizbul Khootimah Azzaakiyyah I Nyoman Tri Sutaguna Ida Respatiningsih Ifadhila Ikbal Ilham Arief Imanirubiarko, Sabda Indarsyah Fitrah Tungkagi Indra Tjahyadi Indri Yani, Indri Irjanto, Bambang Iswahyu Pranawukir Ita Nurcholifah, Ita Iwan Harsono Joko Ariawan Joko Riyanto Josua Sahala Judijanto, Loso Juliana Juliana Juliana, Juliana Juminawati, Sri Kadarsih Kaharuddin Kalalo, Rieneke Ryke Kespandiar, Tengku Kesuma, Lucky Indra Kowey, Wylda Olivia Kunto Atmojo Kurniawan, Yohanes Jhony Kushariyadi Kusnadi, Iwan Henri La Mema Parandy Laksono Edhi Lukito Lamboy Sinaga, Victor Laratmase, Antonia Junianty LAUNTU, ANSIR Lely Indriani Lesmana, Tera Lestari, Mufida Diah Loso Judijanto Luckhy Natalia Anastasye Lotte Luh Komang Candra Dewi M Indre Wanof Ma’sum, Hadiansyah Magfira Mamonto Mardikawati, Budi Maria Assumpta Wikantari Marjuki Marjuki Martis, Andi Mas'ud Muhammadiah Maulana, Muhammad Fikri Meldi Manuhutu Mila Diana Sari, Mila Diana Miranti Pradipta Utami Misrofingah Mitra Musika Lubis Mu'min, Halek Muhamad Ammar Muhtadi Muhamad Risal Tawil Muhammad Aqib Shafiq Muhammad Hasan Lubis Muhammad Hery Santoso Muhammad Lukman Hakim Muhammad Subhan Iswahyudi Muhammad Syafral MUHAMMAD YUSUF Muhammad Yusuf Muhammadong Muhtadi, Muhamad Ammar mulyadi ar Mulyadi Nur Munir Tubagus Munir Tubagus Musran Munizu Mustafa, Fahrina Muwafiqus Shobri Nailul, Muhammad Naim, Ifin Nana Hermana, Asep Nelvia Susmita Novilia, Fitri Nugroho, Iswanto Apri Nuraini Nuraini Nurbakti, Rezky Nurchayati Nurchayati Nurchayati Nurchayati Nurhasanah, Dila Padila Nurlaili Rahmi Nurwijayanti Nuryati Solapari Osman, Isnawati PA. Andiena Nindya Putri PA. Andiena Nindya Putri Padila, Dila Pahrijal, Rival Palembang, Septianti Permatasari Panjaitan, Feliks Anggia Binsar Kristian Parandy, La Mema Permadi, Indra Petrus Jacob Pattiasina Praja, Selvia Junita Pranata, Sudadi Prasetyo, Iwan Joko Prihatin Tiyanto Priyana, Yana Putra, Wira Pramana Putri Ekaresty Haes Rachmadi Indrapraja Radnan, Yokie Rahmat Joko Nugroho Rahmat Rahmat Ratna Tungga Dewa, Dominica Maria Ratnawati Dwi Putranti Honorata Ratnawati Ratnawati Ratnawita Ratnawita Ridwansyah Ridwansyah Riesna Apramilda Riko Mersandro Permana Rina Sovianti Rina Sovianti Rini Hadiyati Rini Novianti Robbani Romi Mesra Rony, Zahara Tussoleha Roza, Nelli Rubait Dasururi Rudi Kurniawan Saddam Hussaen Sagena, Unggul Sahari Sahari Sajali, Chusnatul Ulaela Samsul Ikhbar Sani, Indra Santosa, Sonny Sari, Dian Anggara Kartika Sari, Efti Novita Sarwo Hakim Sasono, Heri Saununu, Siska Jeanete Septianti Permatasari Palembang Setiyawan, Heri Setyo Oetomo, Dedy Siregar, Achiruddin Siska Armawati Sufa Siti Nuridah Slamet Riyadi Solissa, Everhard Markiano Sonny Santosa Souisa, Wendy Sudarmanto, Eko Sudarsono , Sudarsono Suherlan Suherlan, Suherlan Sulistiyani Sulistiyani SULISTIYANI SULISTIYANI Sumerli A., Chevy Herli Suparman, Ade Supriandi Supriandi, Supriandi Supriyatno, Mega Suroso, Amat Suryaningsih, Lilik Susanto Susanto Susatyo Adhi Pramono, Susatyo Adhi Susilo, Anton Suwarso, Bhaktiar Ghisa Syahputri, Anggraini Syahrial Rachim Lubis Syamsu Rijal Syarifuddin Syarifuddin Syarifuddin Syarifuddin Tanti Widia Nurdiani Tessa Handra Tirta Yoga Titik Haryanti Transistari, Ralina Triyantoro , Andri Umul Khasanah Usup, Usup Utami, Eva Yuniarti Vina Erdlan Noviani Vivid Violin Wa Ode Nur Ainun Wahyu Anugrah Manippi Wahyuningratna, Ratu Nadya Wartono, Tono Widarman, Agung Widia Nurdiani, Tanti Widyastuti Widyastuti Yana Priyana Yasir Riady Yulia Novita YULIANI Yuniarti Utami, Eva Yusuf Unggul Budiman Yusup, Yusup Zaenal Abidin Zahrotul Uyun Zainal Abidin Zunaidi, Arif Zunan Setiawan