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Marketing Strategy in Improving Product Competitiveness in the Global Market Sudirjo, Frans
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 2 (2023): August 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i2.24

Abstract

The global market is an increasingly competitive and dynamic business environment. Technological developments, globalisation, and internet access have changed consumer patterns and opened up opportunities and challenges for companies in marketing their products internationally. In such a market environment, companies are required to have effective marketing strategies in order to increase the competitiveness of their products in the global market. This research aims to examine marketing strategies in improving product competitiveness in the global market. The current research type is qualitative. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The study results show that the global market offers great opportunities for companies to achieve growth and success at the international level. However, fierce competition and complex market dynamics also require companies to have the right marketing strategy.
The Role of MSME Product Innovation in Enhancing Competitiveness, Economic Independence, and Family Welfare in the Creative and Digital Economy Era Sudirjo, Frans; Suparwata, Dewa Oka; Irjanto, Bambang
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 2 No 3 (2025): September 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v2i3.294

Abstract

This study aims to analyze the role of MSME (Micro, Small, and Medium Enterprises) product innovation in enhancing competitiveness, economic independence, and family welfare in the era of the creative and digital economy. The method employed is a literature review with a qualitative approach, primarily focused on enriching references related to community service. Data were obtained from scholarly articles on Google Scholar and credible websites covering the period 1962–2025. Out of a total of 50 articles retrieved, only 24 were selected through a rigorous screening process based on relevance and quality. Analysis was conducted descriptively by examining relevant theories, previous studies, and real-world case studies of MSMEs in Indonesia. The findings indicate that product innovation plays a strategic role in creating competitive advantages, strengthening economic independence through the utilization of local resources, and improving family welfare of entrepreneurs through income growth and business sustainability. These findings confirm that product innovation not only impacts business success but also serves as an essential instrument in community service programs to reinforce the role of MSMEs as drivers of the creative and digital economy.
The Central Java Province Case Study: The Function of Entrepreneurial Marketing During the Covid-19 Pandemic Frans Sudirjo
Brilliant International Journal Of Management And Tourism Vol. 3 No. 1 (2023): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i1.1288

Abstract

The entrepreneurial marketing method is a strategic option that business micro small medium enterprises players might use to survive, particularly in the face of the Covid-19 pandemic. The purpose of this research is to determine which entrepreneurial marketing factors are crucial in enhancing business micro small medium enterprises customer satisfaction in the creative economy business during the Covid-19 pandemic. This study specifically investigates whether the elements of entrepreneurial marketing such as proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, customer intensity, resource leveraging, and value creation have an effect on customer satisfaction. An online survey method was used to obtain primary data from 249 business micro small medium enterprises in the creative economy industry in Central Java who were conducting their enterprises before and during the Covid-19 pandemic. The sample approach includes nonprobability sampling via the purposive sampling methodology.
Co-Authors Aat Ruchiat Nugraha Abu Muna Almaududi Ausat Abu Muna Almaududi Ausat Adriansyah Ekaputra Agung Widarman Agus Nurofik Ahmad Buchori Ahmad Yani, David Ainil Mardiah Akmal Abdullah Aldila Septiana, Aldila Alfa Santoso Budiwidjojo Putra Ambar Kusuma Astuti Amrin Amrin Ana Rusmardiana Andi Muh Akbar Saputra Andreas Tigor Oktaga, Andreas Andriya Risdwiyanto Andy Ismail Annisa Risqi Sulistya Kusuma Wardhani Apri Wahyudi Apriyanto, Apriyanto Ar Rakhman Awaludin, Aulia Ari Apriani Arief Yanto Rukmana Arief Yanto Rukmana Arief, Ilham Arifai Ilyas Arnes Yuli Vandika Arnold Sultantio Hutabarat Asep Deni Asnawati Asri Ady Bakri Astutik, Wahyuni Sri Baso, Andi Sabirin Basuki Toto Rahmanto Betty Rahayu Bilgies, Ana Fitriyatul Binsar Kristian Panjaitan, Feliks Anggia Budi Utama, Ahmad Nur Budi Utami Budiarto, Balla Wahyu bunga aditi Careza Rizky Ayuningtyas Carl C.G. Dizon Catarina Cori Pradnya Paramita, Catarina Cori Pradnya Chairul Anam Chevy Herli Sumerli Dadang Suhardi Damara Gugat, Rudy Max Darmiono, Darmiono Desma Erica Maryati Manik Desty Febrian, Wenny Devy Sofyanty Dewa Oka Suparwata Dewi Endah Fajariana, Dewi Endah Diah Astuti, Enny Dian Artanti Arubusman Dian Indah Sari Didik Sugeng Widiarto Djakasaputra, Arifin Djoko Widagdo Dody Tarihoran Donny Dharmawan Dorkas Susana Dorkas Susana Edhie Budi Setiawan, Edhie Budi Egidius Fkun Eka Hendrayani Ekasari, Silvia Elizabeth Emanuel Bai Samuel Kase Endang Silaningsih Enzovani, Senna Erina Alimin Etty Sri Hertini Eva Desembrianita Fahrina Mustafa Faisal Abubakar Fajri, Muhammad Iqbal Farida Akbarina Faridah Faridah Fatmawati Sabur Fauzan, Tribowo Rachmat Fikri Maulana, Muhammad Flora Grace Putrianti Fredrik Warwer Galih Nugraha Geofakta Razali Ghalib Suprianto Ghalib Suprianto Gita Sugiyarti Grace Martha Geertruida Bororing H Hantono Hadi Nugroho, Isfauzi Hamid, Sainul Haqibul Mujib Harahapi, Taufik Hardayu, Audisty Prana Helmy Syamsuri Hendayani, Nenden Henny Dwijayani Hesti Eko Poerwaningrum Hilarius Wandan Hizbul Khootimah Azzaakiyyah I Nyoman Tri Sutaguna Ida Respatiningsih Ifadhila Ikbal Ilham Arief Imanirubiarko, Sabda Indarsyah Fitrah Tungkagi Indra Tjahyadi Indri Yani, Indri Irjanto, Bambang Iswahyu Pranawukir Ita Nurcholifah, Ita Iwan Harsono Iwan Joko Prasetyo Joko Ariawan Joko Riyanto Josua Sahala Judijanto, Loso Juliana, Juliana Juminawati, Sri Kadarsih Kaharuddin Kespandiar, Tengku Kesuma, Lucky Indra Kowey, Wylda Olivia Kunto Atmojo Kurniawan, Yohanes Jhony Kushariyadi Kusnadi, Iwan Henri La Mema Parandy Laksono Edhi Lukito Lamboy Sinaga, Victor Laratmase, Antonia Junianty LAUNTU, ANSIR Lely Indriani Lesmana, Tera Loso Judijanto Lubis, Mitra Musika Luckhy Natalia Anastasye Lotte Luh Komang Candra Dewi M Indre Wanof Magfira Mamonto Maria Assumpta Wikantari Marjuki Marjuki Martis, Andi Mas'ud Muhammadiah Meldi Manuhutu Miranti Pradipta Utami Misrofingah Moh. 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