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Kinerja Penyuluh Pertanian dalam Meningkatkan Kapasitas Petani di Kabupaten Bone Kecamatan Barebbo Desa Carowalie Salman Salman; Helda Ibrahim; Musdalipa Musdalipa
Jurnal Riset Rumpun Ilmu Tanaman Vol. 4 No. 2 (2025): Oktober : JURRIT: Jurnal Riset Rumpun Ilmu Tanaman
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrit.v4i2.7827

Abstract

Agricultural extension workers play a strategic role in supporting agricultural development by enhancing farmers’ capacity as the main actors in the agricultural sector. The success of this process is strongly influenced by the performance of extension workers in delivering extension services that are responsive, accountable, and oriented toward service quality. This study aims to analyze the performance of agricultural extension workers in improving farmers’ capacity in Bone Regency, Barebbo District, Corawalie Village. The research employed a descriptive design using a qualitative approach supported by simple quantitative analysis. Data were collected through observation, interviews, documentation, and questionnaires involving 45 farmer respondents, and were analyzed using thematic analysis and a Likert scale percentage index. The results indicate that the overall performance of agricultural extension workers is categorized as high, with an average score of 80.76%. Service quality achieved the highest score, followed by responsiveness and responsibility. These findings demonstrate that extension workers have effectively provided services, assistance, and problem-solving support, which contribute to improving farmers’ capacity in managing their farming activities. The study implies that strengthening the performance of agricultural extension workers is essential to enhance farmers’ independence and professionalism in achieving sustainable agricultural development.
Implementasi E-Relationship Marketing melalui Media Sosial dalam Menjaga Loyalitas Jemaah di Era Digital pada PT. Al-Amar Madani Masyhur Medan: Laporan Hasil Magang Nur Madiah Harahap; Indah Salsabila Harahap; Salman Salman; Mhd. Habib Alhabsyi; Muhammad Irhamsyah; Hafis Hanafi Nasution
Jurnal Riset Rumpun Agama dan Filsafat Vol. 3 No. 2 (2024): Oktober: Jurnal Riset Rumpun Agama dan Filsafat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrafi.v3i2.8649

Abstract

This study aims to analyze the E-Relationship Marketing strategy implemented by PT. Travel Al-Amar Madani Masyhur Medan through social media in an effort to maintain pilgrim loyalty amidst the increasingly competitive Umrah travel industry in the digital era. The research method used is descriptive qualitative with a case study approach. Data collection was conducted through in-depth interviews with management and pilgrims, observation of social media activities (Instagram, Facebook, and WhatsApp), and documentation. Data analysis used data reduction, data display, and conclusion drawing techniques. The results show that the implementation of E-Relationship Marketing is carried out through four main dimensions: service personalization, digital community building, responsive interaction, and consistency of Islamic brand character. The use of social media is proven effective in increasing trust and emotional closeness of pilgrims, leading to loyalty in the form of repeat orders and recommendations (advocacy). The main obstacle found is the digital literacy gap among elderly pilgrims, which the company addressed through simpler and more intensive communication approaches on the WhatsApp platform.
Co-Authors AA Sudharmawan, AA ABDUL ROHMAN Aditya Alqamal Alianta Afni Putri Hairani Agus Dwi Catur Ahmad Tamrin Sikumbang Ahsanal Kasasiah Alfaridzi Ibnu Syamsudin Alinna Alinna Angga Prayuda Anisa Octavia Anisa Putri Ardana Annisah Rahma Palupi Arpillia Ariska Asyifa Yan Balqis Aysyah Lulu Fuadina Azhoma Gumala Azizah Tulfauziah Deprizon, Deprizon Dhea Adrianda Dinda Nugrahan Dwiki Rahmadhana Elidahanum Husni Elsa Badriyah Encep Syarifudin Erizal Zaini Faiz Budi Hakim Fajar Fajar Fithri, Radhiyatul Fitri Ani Lubis Hafis Hanafi Nasution Hardian Syahputra Helda Ibrahim Hendry Sakke Tira, Hendry Sakke Henny Lucida Ima Kurniati Imel Ramelia Hudaya Indah Ayu Fitriani Indah Laily Hilmi Indah Salsabila Harahap Iskar Prayoga Ivan Idul Jana Junipranto Silitonga Kamila Kamila Khairunnisya Khairunnisya Latifatul Fajriyah M. Darul Amin Sitorus M. Fatih Naufal M. Qairul Rodzikin M. Rizky Hidayat M. Yogi Riyantama Isjoni Mally Ghinan Sholih Mally Sholih Meyer Nixon Nelwan Mhd. Habib Alhabsyi Muhammad Irhamsyah Muhammad Rizky Musdalipa Musdalipa Najamuddin Najamuddin Nanda Putri Maileni Nur Madiah Harahap Nurbaya Harahap Nurhabibah Harahap Nurjannah Nurjannah Nurlaila Hanum Puja Silvia Puti Andiny Radhiyatul Fitri Rahma Tilla Indah Rahmi Nofita Rani Sugiarti Rifka Rifka Rustini Rustini sakban sakban Sekar Ayu Maharani Syarif Ramadi Syolahudin Sahariawi T. Mauliyanda Tia Salsabilla Tiara Ramadhani Tibrani Tibrani Tsani Arsy Mura Tumarjiyanto Tumarjiyanto USWATUN HASANAH Wismanto Wismanto Yesung Allo Padang Yoanda Eka Putera Yufri Aldi Yusaini Kamal Yusnidar Siregar Yusrizal Yusrizal Zamzami Zulfa