Articles
Pemilihan Akun Media Sosial INSTAGRAM oleh HOLIDAY INN Bandung
Satyadewi, Ajeng Jayanti;
Hafiar, Hanny;
Nugraha, Aat Ruchiat
Jurnal The Messenger Vol. 9 No. 2 (2017): July-December
Publisher : Universitas Semarang
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DOI: 10.26623/themessenger.v9i2.459
The development of information technology in the hospitality institute is very important to be adopted in order to improve the quality of service to prospective customers. The purpose of this study was to determine the communication planning, through the process of share, optimize, manage, and engage in @holidayinnbandung Instagram. The research method is descriptive qualitative research methods and the foundation of the concept is The Circular Model of SOME. The results showed, the planning of communication via Instagram @holidayinnbandung is quite optimal, sharing process of Instagram selection motivated by the successful use of hash tags by international IHG. Optimizing the planning process starting from the promo to be made by optimizing the content is done by looking at the aspects of a photo and caption. Engagement process planning is done using the brand influencers and create content that is attractive to be able to entertain and interact with the followers.
MODEL KOMUNIKASI PARIWISATA YANG BERBASISKAN KEARIFAN LOKAL
Nugraha, Aat Ruchiat;
Perbawasari, Susie;
Zubair, Feliza
Jurnal The Messenger Vol. 9 No. 2 (2017): July-December
Publisher : Universitas Semarang
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DOI: 10.26623/themessenger.v9i2.468
Cultural values will strengthen the attractions of a place. Viewed from the potential side, cultural values will provide benefits on social, ecological, and economic aspects. This research uses explorative method with data collection technique through in-depth interview, observation, and literature study. The results of research indicate that the elements of culture will strengthen the tourism sector if communicated well and sustainably among stakeholders in an effort to develop the object of tourism through local branding. The conclusion of this research resulted that the existence of culture applied through the display of arts and local wisdom that utilizes the beauty of natural panorama can strengthen and increase the popularity of a tourist attraction if it has established good communication between the government, capital owners, community and other interest groups.
Representation of Orientalism in Sunsilk Print Advertising
Nurcahya, Hilma Rizky;
Hafiar, Hanny;
Nugraha, Aat Ruchiat
Jurnal The Messenger Vol. 10 No. 2 (2018): July-December
Publisher : Universitas Semarang
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DOI: 10.26623/themessenger.v10i2.744
Using the qualitative method, the critical paradigm, and also Roland Barthes semiotic analysis, this study aims to find out the symbols contained in Sunsilk Co-creations print advertising, the meaning contained in the symbols and how the symbols subordinate the Eastern people. The results of this study indicate that there are seven symbols in Sunsilk Co-creations version print advertising that has unity meaning, i.e there are dominant people who are showed as more superior thus there are other people who are considered inferior. With the myth that the West is better seen as the superior and the East is seen as the inferior, then the symbols and meanings in Sunsilk Co-creations print advertising represent orientalism. The researchers suggest to pay attention to the symbols that will be aired so as not to be negative because it can affect the reputation of the company/institution concerned. Besides that, it is expected to the Eastern people especially Indonesian to be able to change their thought to be more proud and show their confidence.
Penerapan Teknik Non-Linear Editing dalam Pembuatan Film Dokumenter “Apocalyptic Tides”
Yabes Yedija Wesley;
Dimas Althalaric Mohammad Sultan;
Toto Sugito;
Aat Ruchiat Nugraha
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2025): Juli : SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS
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DOI: 10.56910/safari.v5i3.2652
The problem of waste dumping on Bali coast must be regarded as an ecological crisis which proves to be unseen under many perspectives. The article is about the making of a documentary film Apocalyptic Tides as an advocacy and educational tool bringing up this issue by means of the expository documentary style with highlights of poetry and performance elements in play. The method of field observation, semi-structured interviews with activist and scholars and visual documentation are also used in the research, followed by analysis and compiling of information with the help of non-linear editing tools by using Adobe Premiere Pro software. The film is set on a thematic narrative that shows the process of the waste as it goes upstream to downstream and how it affects the ecology and thoughts on the ecological consciousness. Techniques of non-linear editing were applied to organize the footage according to emotional echo and the schemes of meaning instead of the chronological order, thus creating an intellectually stimulating and reflective storyline. Apocalyptic Tides proves the power of documentary film to bridge the gap between art, science, and advocacy in case of creating the ecology-minded population.
The Role of Employee Engagement in Increasing Millennial and Gen Z Employee Retention
Wibaselppa, Anggawidia;
Santosa, Tomi Apra;
Batjo, Siti Nurjana;
Fauzi, Rizal Ula Ananta;
Nugraha, Aat Ruchiat;
Sinaga, Hommy Dorthy Ellyany;
Wulandari, Andi Sri Rezky
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai
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DOI: 10.31004/riggs.v4i2.450
This study aims to examine the role of employee engagement in increasing employee retention of Millennials and Gen Z in modern organizations. The research background is based on the high challenges in retaining a young workforce that is dynamic and easily switchable. The research method uses a quantitative approach with a survey of 30 respondents of Millennial and Gen Z employees from various industry sectors. Data were analyzed using multiple linear regression to test the influence of the employee engagement dimension—including emotional engagement, cognitive commitment, and social attachment—on employee retention intention. The results showed that all dimensions of employee engagement had a positive and significant influence on employee retention, with emotional engagement as the most dominant factor (β = 0.68; p < 0.01). The practical implications of this study emphasize the importance of developing holistic engagement programs, such as personalization training and interactive internal communication platforms, to increase employee loyalty of Millennials and Gen Z. The theoretical contributions of the research include an in-depth understanding of engagement mechanisms in the demographic context of the younger generation and Human Resources policy recommendations to strengthen retention strategies in the digital age.
PEMETAAN EKOSISTEM BISNIS DESTINASI WISATA MELALUI PEMANFAATAN KONTEN KEARIFAN LOKAL SEBAGAI MEDIA BRANDING
Diah Fatma Sjoraida;
Aat Ruchiat Nugraha;
Iriana Bakti;
Trie Damayanti;
Evi Novianti;
Ari Agung Prastowo
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3: Agustus 2025
Publisher : Bajang Institute
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Kawasan Bendungan Jatigede Sumedang memiliki potensi sebagai tujuan wisata berbasis kearifan lokal yang dapat meningkatkan perekonomian daerah. Pengembangan destinasi wisata Jatigede dapat diawali dengan memetakan peranan UMKM sebagai supporting system terbentuknya pariwisata yang berkelanjutan. Mengingat pentingnya keberadaan dan peranan UMKM dalam pengembangan destinasi wisata Jatigede diperlukan suatu pemetaan ekosistem bisnis UMKM dan pelatihan pemanfaatan media sosial yang dapat menjadi acuan rantai pasok produk ekonomi lokal. Metode yang digunakan dalam rangka memetakan bisnis UMKM bersifat deskriptif kualitatif yang meliputi pemetaan masalah, perumusan konsep, pelaksanaan kegiatan, serta evaluasi dan monitoring. Dalam pelaksanaan kegiatan pengabdian menunjukkan bahwa hasil pemetaan bisnis UMKM menunjukkan sebagian besar bergerak di jasa kuliner sehingga diperlukan penguatan branding kawasan Jatigede sebagai daerah tujuan wisata yang mengedepankan kearifan lokal sebagai kekuatan terbentuknya eksosistem bisnis UMKM yang berkelanjutan.
Penerapan Teknik Non-Linear Editing dalam Pembuatan Film Dokumenter “Apocalyptic Tides”
Yabes Yedija Wesley;
Dimas Althalaric Mohammad Sultan;
Toto Sugito;
Aat Ruchiat Nugraha
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3 (2025): Agustus : NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen
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DOI: 10.55606/nusantara.v5i3.5838
The problem of waste dumping on Bali coast must be regarded as an ecological crisis which proves to be unseen under many perspectives. The article is about the making of a documentary film Apocalyptic Tides as an advocacy and educational tool bringing up this issue by means of the expository documentary style with highlights of poetry and performance elements in play. The method of field observation, semi-structured interviews with activist and scholars and visual documentation are also used in the research, followed by analysis and compiling of information with the help of non-linear editing tools by using Adobe Premiere Pro software. The film is set on a thematic narrative that shows the process of the waste as it goes upstream to downstream and how it affects the ecology and thoughts on the ecological consciousness. Techniques of non-linear editing were applied to organize the footage according to emotional echo and the schemes of meaning instead of the chronological order, thus creating an intellectually stimulating and reflective storyline. Apocalyptic Tides proves the power of documentary film to bridge the gap between art, science, and advocacy in case of creating the ecology-minded population.
The News Value Information Management Training for Local Government Officials of Pangandaran District in 2016
Nugraha, Aat Ruchiat;
Rahmat, Agus;
Damayanti, Trie;
Sani, Anwar
MITRA: Jurnal Pemberdayaan Masyarakat Vol. 2 No. 1 (2018): MITRA: Jurnal Pemberdayaan Masyarakat
Publisher : Institute for Research and Community Services
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DOI: 10.25170/mitra.v2i1.27
The natural resources potential at Pangandaran has become strategic since its status as a district is definitive. Being a new district, Pangandaran has a number of challenges that must be faced in the era of free trade that is getting closer. That is, it requires qualified skills from the government officials. One of these skills is related to information management for the public. The purpose of this community service is to describe and explain how to improve the knowledge and skills of civil servants engaged in the field of information services in Pangandaran district, especially those related to information management techniques that have news value. The implementation of community service was conducted by lecture, question and answer, and simulation. The results of the activities show that state civil servants engaged in information services for the community in Pangandaran district did not appear to have sufficient knowledge and skills in terms of information management needed by the community. This is evident from the lack of information on the website in government agencies regarding the updating of activities in the district of Pangandaran. Based on our community service activities, we conclude that there has been an increase in knowledge and skills shown by the many questions and discussions of participants on how to find, manage and pack information into valuable news needed by the community. It is suggested that the implementation of community service activities should be in the form of assistance so that speakers would be able to inculcate the values of professionalism in the management of information that is important for the community in Pangandaran district through continuous capacity building and empowerment of professional civil servants in the field of communication.
THE INFLUENCE OF EXPERIENTIAL MARKETING, SATISFACTION ON CUSTOMER LOYALTY: A STUDY ON THE HOTEL INDUSTRY IN INDONESIA
Saehu, Muh. Syaiful;
Efendi, Bahtiar;
Wibowo, Teguh Setiawan;
Nugraha, Aat Ruchiat
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)
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DOI: 10.29040/ijebar.v7i4.11654
This quantitative research investigates the relationship between Experiential Marketing (X1), Satisfaction (X2), and Customer Loyalty (Y) in the hotel industry. Data was collected through a questionnaire via goggle form with questions and statements related to the third variable. The research sample was selected based on hotels with a -+ 4 star rating. The data analysis method used multiple linear regression, T test, and F test using SPSS software. The research results revealed: 1). Experiential Marketing (X1) and Satisfaction (X2) have a significant positive influence on Customer Loyalty (Y) in multiple linear regression analysis. 2). The T test shows that both X1 and X2 separately have a significant effect on Customer Loyalty with the appropriate level of significance. 3). The results of the F test state that X1 and X2 together have a significant effect on Customer Loyalty. This research underscores the importance of creating engaging experiences for customers and ensuring their satisfaction to maintain and increase customer loyalty in the hotel industry. The implications of this research strengthen the role of these two variables in competition in the hotel industry and customer retention strategies.
Hak Asasi Manusia dalam Perspektif Islam: Kajian Terhadap Prinsip-prinsip HAM dalam Al-Qur'an
Syarifuddin, Syarifuddin;
Widagdo, Haidi Hajar;
Masyhadi, Ahmad Aziz;
Hasan, Zainol;
Nugraha, Aat Ruchiat
Indonesian Research Journal on Education Vol. 4 No. 2 (2024): irje 2024
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai
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DOI: 10.31004/irje.v4i2.819
Artikel ini membahas prinsip-prinsip Hak Asasi Manusia (HAM) dalam Al-Qur'an dan tantangan-tantangan dalam penerapannya dalam konteks modern. Melalui metode tinjauan kepustakaan, artikel ini menganalisis ayat-ayat Al-Qur'an yang relevan, interpretasi ulama, dan aplikasi praktisnya dalam masyarakat Muslim saat ini. Tantangan utama termasuk perbedaan interpretasi, konflik dengan hukum nasional dan internasional, isu gender, kebebasan beragama, pendidikan, dan pengaruh politik. Penelitian ini bertujuan untuk mendalami pemahaman tentang nilai-nilai universal HAM yang terdapat dalam ajaran Islam serta upaya untuk memperkuat implementasinya di era modern.