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All Journal Katalogis Jurnal Anestesiologi Indonesia Warta Rimba TABULARASA LingTera Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) POROS TEKNIK MIX : Jurnal Ilmiah Manajemen Kanz Philosophia: A Journal for Islamic Philosophy and Mysticism Jurnal Dimensi Ilmu Dakwah: Academic Journal for Homiletic Studies JOIN (Jurnal Online Informatika) Journal of Economic Education Prosiding SI MaNIs (Seminar Nasional Integrasi Matematika dan Nilai-Nilai Islami) Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Sumberdaya Akuatik Indopasifik Jurnal Pendidikan Biologi Risâlah, Jurnal Pendidikan dan Studi Islam EnviroScienteae Jukung (Jurnal Teknik Lingkungan) PEDAGOGIA Jurnal Administrasi dan Manajemen Pendidikan JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Dinamisia: Jurnal Pengabdian Kepada Masyarakat Biosaintifika: Journal of Biology & Biology Education IHiS (Indonesian Historical Studies) Islamic Management: Jurnal Manajemen Pendidikan Islam Atthulab: Islamic Religion Teaching and Learning Journal JURNAL PENDIDIKAN TAMBUSAI Academic Journal Perspective : Education, Language, and Literature Research and Innovation in Language Learning Patria Artha Technological Journal IKRA-ITH EKONOMIKA JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Ensiklopedia of Journal YUME : Journal of Management Jurnal al-Murabbi JURNAL MANAJEMEN BISNIS Al-Ta'lim Tunas: Jurnal Pendidikan Guru Sekolah Dasar Wahana Sekolah Dasar Asian Journal of Agriculture Justisia Ekonomika Tropical Wetland Journal Jurnal Ilmiah Membangun Desa dan Pertanian Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian JURNAL EKSBIS Journal of Electronics, Electromedical Engineering, and Medical Informatics SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Journal of Information Systems and Informatics Ta'dib: Jurnal Pendidikan Islam TAJDID Dinasti International Journal of Management Science EDUTEC : Journal of Education And Technology Pelita Eksakta JAMP : Jurnal Administrasi dan Manajemen Pendidikan JPP (Jurnal Pendidikan dan Pembelajaran) Indonesian Journal of Electrical Engineering and Computer Science Hanifiya: Jurnal Studi Agama-Agama Community Development Journal: Jurnal Pengabdian Masyarakat Tarbiyah Al-Awlad: Jurnal Kependidikan Islam Tingkat Dasar Ta'lim al-'Arabiyyah: Jurnal Pendidikan Bahasa Arab dan Kebahasaaraban Jurnal Inovasi Pendidikan dan Sains SELODANG MAYANG Teknomekanik Teknomatika (Jurnal Teknologi dan Informatika) Jurnal Natural Journal of Anaesthesia and Pain Jurnal Ilmu Manajemen Terapan (JIMT) Economics and Digital Business Review Jurnal Anestesi Obstetri Indonesia Jurnal Mandala Pengabdian Masyarakat International Journal of Environmental, Sustainability, and Social Science Jurnal Manajemen dan Inovasi (MANOVA) Jurnal Riset Teknologi Pencegahan Pencemaran Industri JMI Bisnis Net : Jurnal Ekonomi dan Bisnis Journal La Lifesci Indonesian Journal of Innovation and Applied Sciences (IJIAS) Ascarya: Journal of Islamic Science, Culture and Social Studies Wanamukti : Jurnal Penelitian Kehutanan Al-Riwayah : Jurnal Kependidikan COMMUNITY : Jurnal Pengabdian Kepada Masyarakat JUSIE (Jurnal Sosial dan Ilmu Ekonomi) Journal Corner of Education, Linguistics, and Literature Proceeding Biology Education Conference Action Research Literate (ARL) Baselang: Jurnal Ilmu Pertanian, Peternakan, Perikanan dan Lingkungan Fruitset Sains : Jurnal Pertanian Agroteknologi Journal of Applied Nursing and Health Mechanical Engineering for Society and Industry Jurnal Aplikasi Pelayaran dan Kepelabuhanan International Journal of Humanities Education and Social Sciences Journal Of Human And Education (JAHE) Jurnal Locus Penelitian dan Pengabdian Jurnal Neuroanestesi Indonesia Fish Scientiae : Jurnal Ilmu-Ilmu Perikanan dan Kelautan Dinamika Academic Journal Perspective : Education, Language, and Literature Madani Institutte : Jurnal Politik, Hukum, Ekonomi, Pendidikan, sosial dan Budaya Journal of Comprehensive Science JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Jurnal Manajemen, Organisasi, Dan Bisnis Jurnal Manajemen Bisnis, Akuntansi dan Keuangan International Journal of Science and Environment Jurnal Pendidikan Islam International Journal of Education and Digital Learning (IJEDL) Jurnal Manajemen dan Dinamika Bisnis Jurnal Indonesia Sosial Sains El-Fata: Journal of Sharia Economics and Islamic Education Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi MDP Student Conference Enrichment: Journal of Multidisciplinary Research and Development FISHIANA Journal of Marine and Fisheries Science and Education Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Blantika : Multidisciplinary Journal Leuser Journal of Environmental Studies Jurnal Indonesia Mengabdi (JIM) Academic Hospital Journal Journal of Information System and Education Development Jurnal Inovasi Global Serat Acitya Agrifo: Jurnal Agribisnis Universitas Malikussaleh Jurnal Pengabdian Masyarakat Indonesia (JPMI) Advances in Management & Financial Reporting Jurnal Ilmu Pengetahuan dan Teknologi Bagi Masyarakat Jurnal Ekonomi dan Bisnis Jurnal Komplikasi Anestesi JER Involvement International Journal of Business SENMEA PITIMAS: Journal of Community Engagement in Health Proceeding Of International Conference On Education, Society And Humanity Amwaluna: Jurnal Ekonomi dan Keuangan Syariah ⁠International Journal of Sustainable Social Culture, Science Technology, Management, and Law Humanities Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Wasian International Journal of Accounting, Management, and Economics Research : Ijamer Elementary Education Research Atestasi : Jurnal Ilmiah Akuntansi TA’AWUN: Jurnal Pengabdian Journal of Modern Social and Humanities Jurnal Bersama Pengabdian Kepada Masyarakat
Mahmud Mahmud
Dosen Program Pascasarjana PPs Universitas Negeri Medan, Medan, Indonesia
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Tunneled Epidural Analgesia for Refractory Scrotal Cancer Pain: A Case-Based Evaluation of Therapeutic Efficacy Nur Azza, Kamala Kan; Tomo, Wahyu Kartiko; Darwito, Darwito; Puspitasari, Ika; Mahmud, Mahmud; Widyastuti, Yunita
Academic Hospital Journal Vol 7, No 2 (2025)
Publisher : Rumah Sakit Akademik Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ahj.v7i2.109434

Abstract

Background: Scrotal Squamous Cell Carcinoma (SCC) is a rare malignancy. Although SCC typically demonstrates slow progression, in advanced stages with significant size, it can cause considerable pain due to mass effect and local tissue invasion. The management of cancer-related pain encompasses a wide spectrum of approaches, ranging from pharmacologic to surgical interventions. In cases where patients become intolerant to the side effects of pharmacologic therapies and adequate pain relief cannot be achieved, while surgical options are either not feasible, interventional pain management may offer an effective alternative. Tunneled Epidural Analgesia represents one such interventional technique that can be considered for refractory pain. This case report aims to evaluate the efficacy of tunneled epidural analgesia administration in managing intractable pain associated with advanced scrotal SCC.Materials and methods: This case report is structured according to the CARE (Case Report) guideline. The study was conducted at UGM Academic Hospital, where the patient received evaluation and treatment.Case: A 65-year-old male diagnosed with SCC presented experiencing refractory cancer pain. Despite receiving conventional analgesic therapy, he experienced no significant pain relief and developed adverse effects. Pain management was subsequently escalated to an interventional approach using a bupivacaine 0.125% and fentanyl 25 mcg administered via a tunneled epidural drug delivery system. This intervention resulted in effective pain control, enabling him to do daily activities. With this modality, the pain remained well managed, although occasional breakthrough pain occurred, which was successfully managed with 1% lidocaine as a rescue analgesic.Conclusion: Tunneled epidural analgesia using a combination of opioid and bupivacaine has demonstrated effectiveness in the management of refractory scrotal cancer pain.
PUBLIC RELATION MANAGEMENT STRATEGY IN IMPROVING THE IMAGE OF ISLAMIC EDUCATIONAL INSTITUTIONS IN THE DIGITAL ERA Mahmud, Mahmud; Sahidah, Ahmad; Khoir, Muhammad Ilzamul
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

This research aims to examine the public relations management strategies implemented by Islamic educational institutions to improve their image in the digital era. The development of information technology, especially social media and digital platforms, has brought significant changes in the way educational institutions communicate with the public. This research uses a qualitative approach with a descriptive case study method, focusing on the implementation of public relations strategies in an Islamic educational institution. Data was collected through in-depth interviews with the madrasa head, deputy head of the madrasa for public relations, students' parents and alums. The research results show that the use of social media and websites as the main communication channels, quick response to negative issues through transparent clarification, and collaboration with stakeholders through digital technology are the main strategies implemented to improve the image of the institution. Public relations management in Islamic educational institutions also focuses on building close relationships with parents, alums and the community to obtain greater support. Overall, this research finds that digital technology-based public relations management strategies can significantly improve the image of Islamic educational institutions as long as they are carried out with effective communication, transparency and ongoing collaboration.
PUBLIC RELATION MANAGEMENT STRATEGY IN IMPROVING THE IMAGE OF ISLAMIC EDUCATIONAL INSTITUTIONS IN THE DIGITAL ERA Mahmud, Mahmud; Khoir, Muhammad Ilzamul; Munif, Muhamamd
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

Penelitian ini bertujuan untuk mengkaji strategi manajemen hubungan masyarakat yang diterapkan oleh lembaga pendidikan Islam untuk meningkatkan citranya di era digital. Perkembangan teknologi informasi, khususnya media sosial dan platform digital, telah membawa perubahan signifikan dalam cara lembaga pendidikan berkomunikasi dengan publik. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus deskriptif, dengan fokus pada penerapan strategi hubungan masyarakat di lembaga pendidikan Islam. Pengumpulan data dilakukan melalui wawancara mendalam dengan kepala madrasah, wakil kepala madrasah bidang hubungan masyarakat, orang tua siswa, dan alumni. Hasil penelitian menunjukkan bahwa penggunaan media sosial dan situs web sebagai saluran komunikasi utama, respons cepat terhadap isu-isu negatif melalui klarifikasi yang transparan, dan kolaborasi dengan pemangku kepentingan melalui teknologi digital merupakan strategi utama yang diterapkan untuk meningkatkan citra lembaga. Manajemen hubungan masyarakat di lembaga pendidikan Islam juga berfokus pada membangun hubungan yang erat dengan orang tua, alumni, dan masyarakat untuk mendapatkan dukungan yang lebih besar. Secara keseluruhan, penelitian ini menemukan bahwa strategi manajemen hubungan masyarakat berbasis teknologi digital dapat meningkatkan citra lembaga pendidikan Islam secara signifikan asalkan dilakukan dengan komunikasi yang efektif, transparansi, dan kolaborasi yang berkelanjutan. 
Peran Website Bimbingan Konseling dalam Menangani Pelanggaran Tata Tertib Siswa dengan Tinjauan Psikologis Pendidikan di SMK 5 Palembang S, Asiawatie; Abdullah, Zet; Rahma Sari, Indah; Mahmud, Mahmud; Aryo Pramuditho, Anggoro
Journal of Information System and Education Development Vol. 3 No. 3 (2025): Journal Of Information System And Education Development
Publisher : Manna wa Salwa Foundation (Yayasan Manna wa Salwa)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62386/jised.v3i3.144

Abstract

The development of information technology provides great opportunities for the world of education, especially in supporting Guidance and Counselling (BK) services. This study aims to examine the role of the Guidance and Counselling website in handling student disciplinary violations at the high school/vocational school level with a psychological approach. The method used in this study is descriptive qualitative with data collection techniques through interviews, observations, and documentation in several high schools/vocational schools that have implemented a website-based BK system. The results of the study indicate that the use of the BK website can increase the effectiveness of communication between BK teachers, students, and parents, as well as facilitate data collection and monitoring of violation cases. In addition, the psychological approach applied through features such as self-assessment, online counselling, and digital education has a positive impact on students' understanding of the consequences of their behaviour. Thus, the BK website not only functions as an administrative tool, but also as a preventive and rehabilitative media in handling student disciplinary violations. This study recommends the development of a more interactive and integrated digital BK system to support sustainable student character building
Perencanaan Strategis Kantor Urusan Agama Kecamatan Ciracap dalam Optimalisasi Pelayanan Wakaf sebagai Instrumen Dakwah Pemberdayaan Umat Mahmud, Mahmud; Saepulloh, Uwoh; Iwan Setiawan, Asep
Ilmu Dakwah: Academic Journal for Homiletic Studies Vol 9 No 2 (2015): Ilmu Dakwah: Academic Journal for Homiletic Studies
Publisher : Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung

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Abstract

Waqf when viewed from the Islamic social aspect has the aim of realizing social welfare. However, this goal is sometimes not well realized due to obstacles in realizing this goal. This study aims to describe KUA Forecasting, Establishing Objectives, Scheduling, and Budgeting in order to answer the question of how KUA planning in an effort to improve waqf service programs at the Ciracap District KUA. The method used is descriptive method with qualitative approach. The results showed that KUA planning in improving waqf service programs at the Ciracap District KUA has been carried out well, by following steps such as, the KUA forecasting stage is carried out using demand forecasting, demand forecasting, qualitative forecasting and market survey techniques in collecting data. Establishing objectives follows George T. Doran's SMART goals method and is not set unilaterally. Scheduling is set by considering the situation and conditions of the community, and finally budgeting is set by considering previous financial reports so that program budgeting can be arranged as well as possible.
The Factor of Influence on Purchasing Decision on Iphone Mobile Cases of Tokopedia Widikasari, Siti Fauniza; Setiawan, Aries; Mahmud, Mahmud; Aqmala , Diana
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 7 No. 2 (2024): July
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v7i2.1657

Abstract

The reason of the study was to determine the impact of product quality, price, brand image and online customer reviews on purchasing decisions for Iphone mobile caseing on Tokopedia with a case study of Dian Nuswantoro University understudies. The research method utilized was quantitative method, with a test of 100 Dian Nuswantoro University students. Tools to analyze the information has been collected, analysts use the Smart PLS program version 3.0. The results appeared that item quality has an impact on purchasing decisions, cost has no impact on purchasing decisions, brand image has an impact on purchasing decisions, and online customer reviews have no impact on purchasing decisions. The sum of coeficient of determination (adjusted R2) is 0.652 or 65.2%, which suggests that the independent variables consisting of product quality, cost, brand image and online customer reviews can contribute an impact of 65.2% to purchasing decisions, whereas the rest (100%-62.2% = 34.8%) is clarified by other variables not included in this study.
The Concept of God's Ability (Qudratullah) in Islamic Education Khambali, Khambali; Mahmud, Mahmud; Suhartini, Andewi
TA'DIB: JURNAL PENDIDIKAN ISLAM Vol 11, No 2 (2022): Ta'dib: Jurnal Pendidikan Islam
Publisher : Pusat Penerbitan Universitas (P2U) Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/tjpi.v11i2.10068

Abstract

The purpose of this study is to describe the concept of qudratullah (the ability that Allah determines) or it can be said as destiny in relation to Islamic education based on explanations by commentators/ mufassirin and theologians in the study of kalam science, so as to straighten understanding of the concept of God's destiny. in the world of Islamic Education. This research is library research (library research) where the sources that are used as references in this research are taken from the library, such as books, books, articles, and others. This study also uses the maudhu'i interpretation method. The results of this study indicate that the verses that use the word Qadar describe the creation of the universe and everything in it and all its contents and all its provisions that apply to it is God's qadar through a just law, God also enforces it in the hereafter. All Muslims and schools of Islamic theology agree that Allah is God Almighty and Most Just in determining destiny and wills. However, when discussing the issues of free will (free will) and predestination (destiny, fatalism) they become the subject of very fierce debate among theologians. In Islamic education, the success of the educational process is not only determined by the human effort itself but is also determined by the X factor, namely biqudratillah.
Modeling the Drivers of Online Purchase Decisions: An Empirical Study of Shopee Users in Indonesia Hikmah, Ananda Mutiara; Mahmud, Mahmud; Darodjat, Tubagus Achmad
Jurnal Telekomunikasi dan Informatika Lbh. 3 Àir. 1 (2025): International Journal Of Accounting, Management, And Economics Research (IJAME
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v3i1.164

Abstract

This study aims to analyze the factors influencing consumer purchasing decisions on the Shopee marketplace. Shopee was chosen as the research object because it is one of the largest e-commerce platforms in Indonesia, rapidly growing through digital marketing strategies, free shipping promotions, and interactivefeatures such as customer reviews and live chat. Given its extensive user base, particularly among university students, it is essential to examine the role of online reviews, trust, ease of use, and service quality in shaping purchasing decisions on Shopee.The research employed a quantitative approach using a Likert -scale questionnaire as the main instrument. Data were collected from 150 student respondents in Semarang who had purchased products from Shopee more than twice, with an age range of 20–23 years. Purposive sampling was applied, and the data were analyzed usingSPSS through validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing (t-test and F-test) to assess the relationships among variables.The findings reveal that all four independent variables—online reviews, trust, ease of use, and service quality—have a positive and significant effect on consumer purchasing decisions on Shopee. Collectively, these variables explained 88.7% of the variance in purchasing decisions, with trust and service quality emerging as the most influential factors. These results emphasize that strengthening consumer trust, ensuring credible online reviews, and enhancing service quality are crucial strategies for Shopee to maintain customer loyalty and improve competitiveness in the e-commerce industry.
Scalp block untuk Kraniotomi dan Penanganan Nyeri Membandel Pasca Kraniotomi Rahardjo, Sri; Mahmud, Mahmud
Jurnal Neuroanestesi Indonesia Vol 9, No 1 (2020)
Publisher : https://snacc.org/wp-content/uploads/2019/fall/Intl-news3.html

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2580.341 KB) | DOI: 10.24244/jni.v9i1.255

Abstract

Pemberian anestesi lokal dari saraf kulit kepala disebut sebagai Scalp block. Teknik ini telah diperkenalkan beberapa abad lalu, sempat tidak popular kemudian popular kembali pada era anestesi modern dalam manajemen anestesi intra operatif dan post operatif. Indonesia telah memasuki era pelayanan kesehatan dengan universal health coverage melalui Badan Penyelenggara Jaminan Sosial (BPJS), menyebabkan pemberi layanan anestesi harus familiar dengan prinsip dasar ekonomi medis dan ikut berperan aktif dalam mengendalikan biaya untuk tata kelola anestesi. Pelayanan anestesi memiliki banyak kesempatan mengendalikan biaya, tentu saja dengan tetap menjaga keseimbangan antara keselamatan dan pembiayaan pasien. Scalp block adalah salah satu teknik pilihan yang dapat dikombinasikan dengan pembiusan umum. Disini akan ditinjau penggunaan Scalp block untuk operasi kraniotomi dan penanganan nyeri membandel pasca kraniotomi dengan dasar anatomi, evolusi histori, teknik yang berkembang saat ini, potensi keuntungan dan kekurangannya. Kami mendukung penggunaan teknik ini untuk penggunaan secara luas pada masa depanScalp Block for Craniotomy and Intractable Pain Management Post CraniotomyAbstract Using local anesthesia of the nerves of the scalp is referred as scalp block. This technique was introduced more than a century ago, but has undergone a modern rebirth in intraoperatif and postoperative anesthetic management. Indonesia has entered the era of health services which universal health coverage BPJS (Heath Social Organizing Agency), this causes the provider to be familiar with the basic principles of medical economics and participate actively in controlling costs for anesthesia service. Providers of anesthesia services have many opportunities to reduce these costs, with the aim of maintaining balance between profit, patient safety and costs. Scalp block is an alternative option that can be combined with general anesthesia. Here, we review the use of scalp block during craniotomy and refractory post craniotomy pain with its anatomic basis, historical evolution, current technique, potential advantages, and pitfalls. We also address its current and potential future applications
Pengaruh Customer Relationship Management (Crm), Promosi Media Sosial Dan Harga Terhadap Loyalitas Pelanggan The Influence Of Customer Relationship Management, Social Media Promotion, And Price On Customer Loyalty In Tokobeta.Shop Culinary Business Diah Permatahati, Yuliastuti; Mahmud, Mahmud; Sentosa, Endri; Rinaldi, Rinaldi
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v8i3.5303

Abstract

ABSTARKPersaingan yang semakin ketat dalam industry kuliner digital mendorong pelaku usaha untuk menerepakan strategi pemasaran yang efektif dalam mempertahankan loyalitas pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh customer relationship management (CRM), Promosi media social dan harga terhadap loyalitas pelanggan pada bisnis kuliner Tokobeta.shop. Metode yang digunakan dalam penelitian ini adalah kuantitatif asosiatif dengan pendekatan survei. Data dikumpulkan melalui kusioner kepada 364 responden pelanggan Tokobeta.shop dan analisis menggunakan Structural Equation Modeling (SEM) berbasis SmartPLS. Hasil penelitian menunjukkan bahwa ketiga variabel independen secara simultan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Secara parsial, CRM berpengaruh positif dan signifikan terhadap loyalitas pelanggan dengan nilai path coefficient sebesar 0,437, t-statistic 6,122 dan p-value 0,000. Promosi media sosial juga berpengaruh signifikan dengan nilai path coefficient 0,308, t-statistic 3,998 dan p-value 0,000. Sementara itu, harga memiliki pengaruh paling dominan terhadap loyalitas pelanggan dengan nilai path coefficient 0,679, t-statistic 8,749 dan p-value 0,000.Kesimpulan dari penelitian ini adalah bahwa strategi CRM, promosi yang tepat melalui media sosial, dan penetapan harga yang sesuai berkontribusi signifikan dalam meningkatkan loyalitas pelanggan Tokobeta.shop. Implikasi praktis dari penelitian ini mengindikasikan perlunya peningkatan personalisasi layanan CRM, intensifikasi konten media sosial yang menarik, serta penyesuaian strategi harga agar sesuai dengan persepsi nilai pelanggan.ABSTRACTThe increasingly fierce competition in the digital culinary industry urges business actors to implement effective marketing strategies to maintain customer loyalty. This study aims to analyze the influence of Customer Relationship Management (CRM), social media promotion, and price on customer loyalty in the Tokobeta.shop culinary business. The research method used is associative quantitative with a survey approach. Data were collected through questionnaires distributed to 100 Tokobeta.shop customers and analyzed using Structural Equation Modeling (SEM) with the SmartPLS software.The results show that all three independent variables simultaneously have a positive and significant effect on customer loyalty. Partially, CRM has a positive and significant influence on customer loyalty with a path coefficient value of 0.437, a t-statistic of 6.122, and a pvalue of 0.000. Social media promotion also shows a significant impact, with a path coefficient of 0.308, a t-statistic of 3.998, and a p-value of 0.000. Price emerges as the most dominant factor influencing customer loyalty, with a path coefficient of 0.679, a t-statistic of 8.749, and a p-value of 0.000.The conclusion of this study indicates that CRM strategies, effective social media promotion, and appropriate pricing contribute significantly to improving customer loyalty at Tokobeta.shop. The practical implication suggests the need to enhance personalized CRM services, increase the quality and frequency of engaging content on social media, and adjust pricing strategies to align with customer-perceived value.
Co-Authors Aan Hasanah Aang Mahyani Abda Abda Abdul Basit Abdul Ghani, Rhafiq Abdul Ghofur Abdul Khaliq Abdullah, Zet Adah Aliyah Ade Irma Suryani Aden Rosadi ADHAR, ADHAR Adriantoni, Adriantoni Adryan, Ravi Nuki Ady Ferdian Noor Afrahamiryano Afrahamiryano Afrini, Delsi Agung Mahendra, Agung AGUNG SEDAYU Agus Wirabhakti Agustine, Anggi Ahmad Kurnain, Ahmad Ahmad Sahidah Aidin, Sri Wanayati Ajat Sudrajat Akbar Wibowo, Akbar Aladdin, Ashinida Alamsyah - Albert Efendi Pohan Ali, Atif Muhammad Aliyanti, Alya Dita Alpino Susanto, Alpino Alzami, Farrikh Amal, Dewi Natalia, Andi Sutomo, Ambar Kusumandari Amelia Anggraini Amiah, Rusnathul Amron Amron, Amron Andewi Suhartini, Andewi Andi Agusniati Andi Asikin Muchtar Andi Niartiningsih Andi Nuddin Angel Sulistyo, Helen Anggoro Aryo Pramuditho Anggraeni Rara Wati Anggraeni, Dini Ani Herniawati Anwar, Desy Rahmawati Aprilian Lestaluhu, Santi Aprizal, Yarza Aqil, Ibnu Aqmal, Diana Aqmala , Diana Ariani, Mahrida Dwi Ariati Anomsari Arif, Andi Muhammad Arifin, Bambang Samsul Armelia Putri, Safina Arromy, Muhammad Miqdad Arsanti, Galuh Arsanti, Sahda Julia Aryanto, Wahyu Sendi Asep Nursobah, Asep Ashari , Muhammad Farhan Asmawati Asmawati Asrulla Assyaifi, Zaini L Astawira, Astawira Astuti, Sih Dari Aulia Suseno, Nabillah Awaliyah Fitri, Sofia Ratna Awanis Linati Haziroh Aynin Mashfufah Ayu Wulandari, Ikrawanty Azalia, Talitha Aziz, Muhammad Ridwan Baharuddin, Raja Bara Yudhistira, Bara Basith, Fardan Abdul Basyar, Abdul Bau Toknok Bella Paramita Buana, Tjandra Budiyanto, Cepi Cahya, Asriani Dwi Cahyani, Novita Chaeruel, M Chairul Abdi Chania Arefti, Vyola Chaniago, Fransisko Chasanah, Amalia Nur Clarensia, Regina Antonius Collins, Valentina Dadan Mardani Darnius, Said Darno, Linda Rofikoh Darodjat, Tubagus Achmad Darwito, Darwito Dedi Junaedi, Dedi Deni Darmawan Desi, Natsar Desy Kurniawati Desy Rahmawati Anwar Dewi Jayagma Ilham Dewi Puspita Sari Dewi Yuliati Dewi, Puti Andam Dewi, Revi Citra DewiMelta Putri, Berlian Diah Permatahati, Yuliastuti Diana Aqmala Dias Firmansyah, Oktavian Dirman, Eris Nur Djaman, Herminda Dunda, Mohammad Adrian Dwi Kartini, Dwi Dwiranti, Febriza Efrianto Efrianto, Efrianto Elinda, Friza Emmy Sri Mahreda Enceng Iip Syaripudin Enggelina Natalia Sumnaikubun Erihadian, Muhammad Erik Erik, Erik Erniati Bachtiar Ervin Nora Susanti, Ervin Nora Evi Evi Evi Fadilah, Evi Fadhlan, Muhammad Ashari Fadila, Syalsa Fadlillah, Fadlillah Fahmin, Nursyahrani Fahrezy, Albany Raka Fakhrurrazi, Muhammad Farah Diena, Nurin Nisa Fatchurahman, M Fathuloh, Fathuloh Fatma Indriani Fatmawati , Iska Fatmawati, Elia Resha Fauzi Fauzi Fauziyah Harahap Fazira, Era Febriana, Lulu Febrianur Ibnu Fitroh Sukono Putra Febriyanti, Dini Ferdy . Ferry Sobatnu, Ferry Fikri, Miftahul Firnando, Edi Forina, Nora Fransisko Chaniago Furkony, Deni Konkon Furkony Galu, Ade Gandhi Sutjahjo Gito Supriadi Gusty, Sri Habibi, M Fadly Habibi, Riki Hafid Hafid, Hafid Hafriana, Noerhaetty Hamanrora, Muhammad Dio Hamdani, Dwi Haryanto Hamjah, Hamjah HARIADI, AGUNG Haris Budiana Harissatria, Harissatria Harisstha, Nur Ahmat Zaim Harun, A. Muh. Yusuf haryadi, Guruh Taufan Hasbiyallah, Hasbiyallah Hasriliandi Halim Hasruddin HB, Zulfahmi Helmayuni, Helmayuni Herminda, Herminda Hesti, Diani Hestianah, Sudiah Hezam, Motea Naji Dabwan Hijaz, Zulkifly Hikmah Maulani Hikmah, Ananda Mutiara Ida Farida Iin Nurbudiyani Ika Puspitasari Ilman Zuhri Yadi Imelia Puspitasari, Fransiska Indah Rahma Sari Irwan Budiman IRWANSYAH Irwansyah Irwansyah Ishardiyanti, Aulia Ismail Bin Mohd Ismail Marzuki Ismanto, Widodo Iwan Setiawan Iwan Setiawan, Asep Izma Daud, Izma Jamilah Jamilah Jaufillaili, Jaufillaili John Hendri Jonelvi, Shilfia Dewi Kaluku, Khartini karman karman Kasful Anwar Kesaulija, Francina Frenshegty Khairunnisa, Nur Afrina Khambali, Khambali KHANT, THANT THET OO Khilmi, Muhamad khoir, Muhammad ilzamul Kiki Amelia, Kiki Kohar, D Abdul Kristian, Billy Kultsum, Ummu Kusmindar, Arif Kusmiyati*, Kusmiyati Kusuma, Pradana Jati Kusumawati, Uun Lakehu, Amalia LANAWAANG, YEHUDA MARCEL Lismawati, Lismawati Lukmanul Hakim Lutfi , Atep Muhammad M. Shalahuddin Mafulla, Dian Magga, Hermin A. Mahendra , I.G.N. Andhika Mahmud, Dini Rosyada Maimunah, Maimunah Malawat, Ratna Mardianto Mardianto Maria Veronica Mariyah Mariyah, Mariyah MARLINA, LILIS Marsela, Neni Marshanti, Lina Martha, Rahma Dyan Masalam , Fatmawati Masitha Fahmi Wardhani Masithoh, Fitria Nur Mastiadi Tamjidillah, Mastiadi Mattarima Mattarima Maulana, Faisal Arif Mauzu, Fahrul Ma’ruf, Ma’ruf Melinda, Elsin Mijani Rahman, Mijani Mira Mira Miranda, Miranda Moeljono, Soetjipto Mohamad Erihadiana, Mohamad Mohammad Ridwan Muchlas Suseno Muhammad Ain Raafi’ud Darajaat Muhammad Chaerul Muhammad Reza Faisal, Muhammad Reza Muhammad Zalnur Muhlis, La ode Muhtasib, Muhtasib Mukhammad, Mukhammad Mukhtar Muliawati, Teti Mulyana Mulyana Munif, Muhamamd Munzir, T. Muslim, Muh. Mustalifah, Fitri Ria Mustapha Salisu, Ibrahim Mutakim, Mutakim Muthia Elma Najikh, Mukhamad Nasrul, Herni Widiyah Nasrullah Nasrullah Nasution, Faisal Hakim Nasutioni, David Natalia, Dewi Nathania, Caroline Evanthe Natsir, Andi Wirandani Nelvi, Yusmi Nika, Nika Nirwana, Nirwana Nisma Iriani Nofri Yuhelman Nopi Stiyati Prihatini Nordiman, Adi Novan Habiburrahman Novanda Hafisudin, Ganang Noviary, Allyn Nugroho, Akbar Nunuk Supriyatno Nur Azza, Kamala Kan Nuraeni Nuraeni Nuraeni, Anita Nuraini Nuraini Nurhalizah, Siti Nurhayati Nurhayati Nurjanah, Isnawi Nurul Awaliah Nurul Huda Oktaviani, Cindi Oktavianti Oktavianti Oktoriza, Linda Ayu Opik Abdurrahman Taufik Pangesti Wiedarti Parbuntari, Hesty Paroli Paroli Perdana, Muh. Jihan Perdana, Parrisca Indra Piji Pakarti Pramudhito, Anggoro Aryo Pratama, Reza Satria Kelik Pratiwi, Elsa Nadia Puji Purwatiningsih, Aris Purusa, Nanda Adhi Purwandi, Ayi Dini Putra, Febrianur I F S Putri, Rizky Meisa R., Karaya Nuril M. Rachmat Subagyo Raditya Pratama Rahma Sari, Indah Rahma, Aulia Rahmadini, Ina Natasya Rahmah, Faridah Rahmanto, Syaiful Rahmat, Amri Nur Rahmi, Desvia Raissa Rosadi, Raissa Ramadhan, Muh Syahru Ramadhona, Nuzulur Ramanda, Ramanda Rampun, Erdina Lulu Atika Rasyid, Muhammad Nur Ratih Kumala Fajar Apsari Razilu, Zila Rendra, Muhammad Yusuf Alfian Renfiyeni Retno Palupi Reza Fauzi Rezki, Mita Riani Richard, Hendrik Ridha, Haji Muhammad Ridwan, Ahmad Hasan Rinaldi Rinaldi Riska Sucianti Risma Yana Rium Hilum, Rium Hilum Riyanto, Fery Riza Miftahul Khair Rizki Ilahi, Oktavian Rizkijanto, Damar Rizky Ramadhan, Rizky Rohanda Rohanda Romadhon, Fajar Rony Riduan Rosalina, Des Winanda Roy, Royani Roymon Panjaitan Roza, Helvita Rozaq, Hasri Akbar Awal Rudi Siswanto, Rudi Rumanintya Lisaria Putri, Rumanintya Lisaria Rusdiansyah, Achmad Ruslani, Ruslani Ruwaida, Laiya Ruwaida, Ruwaida S, Asiawatie Sa’diah, Titin Saepulloh, Uwoh Saepurrohman, Aep Safitri, Maria Sahliah Sahliah, Sahliah Samsi Setiadi Sanca, Alam Santi Santi Saphira, Tatu Nanda Sapitri, Wulan Sarbini Sarbini, Sarbini Sari, Adilla Setia Sari, Tia Permata Sariah Mawarni Sartika, Desta Pasura Sasongko, Dimas Fauzan Aji Sastra Tamami, Sastra SATRIYAS ILYAS Satu, Azhararin Ratu Etria Sentosa, Endri Serliyawati, Ellicia Setiawan, Aries Setiawan, Sigit Aji Shakti, Niko Wildhan Shoalihin Shoalihin Shofia Lubis, Shofia Sigit Muryanto, Sigit Sihombing, Jonmaianto Siti Raudhatul Jannah Sjahruddin, Herman Solehudin, Deni Sopwan, Agus Sri Endayani Sri Endayani, Sri Sri Langgeng Ratnasari Sri Rahardjo Sri Wahyuni Stefano, Andrew Subhan, Ega Saiful Sudadi Sudadi Sudarmadji Sudarmadji Sudarmiatin Sufari, Fadila Suherman, U Suhita Whini Setyahuni Sukmawati Sukmawati Sunardi Sunardi Suntana, Ija Supendi, Pepen Supendi, Pepen Supiana, Supiana Supriani, Yuli Suryananda, Triska Marta Suryawijaya, Tito Wira Eka Susianti, Noor Alia Susilo Budi Husodo Susriyati Mahanal Syafrudin Syafrudin Syamsul Alam, Syamsul Syamsul Arifin, Bambang Syarif, Rinaldi Tanrasula, Muh. Agung Tirtayasa G. Taufiqur Rohman Thoriqotul A'iniyah Tibrani Tibrani, Tibrani Tjahyono, Antonio Immanuel Surya Tomo, Wahyu Kartiko Tri Wulan Sari, Tri Wulan Triawati, Indri Trijayanti, Christiana Trisna, Andika Trisnawati, Nana Tuti Indriyani Ucok, Ucok Ulfah, Noor Anita Ulul Azmi UMAN SUHERMAN, UMAN Umi Baroroh Lili Utami Umi Hanik Unang Wahidin, Unang Wahyu Caesarendra Wahyudi Putera Wahyudi Wahyudi Wahyullah, Wahyullah WAHYUNI, ANISA Wardah Wardah Widaryanto, Ardhito Raditya Rifqi Widikasari, Siti Fauniza Wijanarko, Danang Wijaya , Muhammad Bayu Aldi wijaya, Indra agung Wijayanti, Yuniarti Wahyu Winoto, Djarot Wirawan, Angga Aditya Wolfram Yahya Mofu Wulandari, Apriliyani Wunawarsih, Ima Astuty Yani, Akhmad Yanti, Dyah Agustin Widhi Yasykur, Luthfi Yesi Novaria Kunang YILDIZ, Oktay Yohan Wismantoro Yora, Muharama Yudas, Chiko Yuardan Yudho Pratomo, Bhirowo Yuniar Rahmadieni, Risky Yuniarga, Wanda Yunita Widyastuti Yusmein Uyun Yusuf Hidayat Yusuf, Nurdin Zainimal, Zainimal Zakaria, Fakhmi Zaki, Dhimas Ekky Zaghlul Zufriyatun, Zufriyatun Zulkifli Zulkifli Zulmuqim Zulmuqim, Zulmuqim Zulvia Trinova Zumailah, Elly