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Lukman Hakim

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Pengaruh Iklan dan Brand Ambassador Idol Korea Terhadap Minat Beli Konsumen yang Dimediasi oleh Brand Image Pada Produk Samsung Salsa Bela Fitri Anggita Susanti; Lukman Hakim
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7732

This study aims to examine The Influence of Advertising and Korean Idol Brand Ambassadors on Consumer Purchase Intention Mediated by Brand Image in Samsung Products. A quantitative approach was employed using a simple random sampling technique involving teenagers in the Solo Raya region as respondents. Primary data were collected through an online questionnaire with a five-point Likert scale and analyzed using Structural Equation Modelling (SEM) via SmartPLS 3.0. The independent variables are advertising and brand ambassador, the mediating variable is brand image, and the dependent variable is purchase intention. The results indicate that advertising and Korean idol brand ambassadors have a positive and significant effect on consumer purchase intention, both directly and indirectly through brand image. Engaging and informative advertisements build a strong brand image, while the presence of Korean idols as brand ambassadors enhances emotional appeal, strengthening Samsung's brand image. Brand image plays a crucial mediating role, reinforcing the influence of advertising and brand ambassadors on consumers’ purchasing decisions.

Dampak Sales Promotion dan Emotions Terhadap Impulse Buying pada Konsumen Shopee: Studi Kasus pada Konsumen Shopee di Surakarta Shabilla Cahya Masitha; Lukman Hakim
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7427

This study examines the effect of Sales Promotion on Impulse Buying, with Emotions as a mediator among Shopee consumers in Surakarta. A quantitative descriptive method was used, collecting data through an online questionnaire. The sample was selected using a non-probability sampling technique with specific criteria: residing in Surakarta, at least 17 years old, and having previously shopped on Shopee. Data analysis included validity and reliability tests, classical assumption tests, and hypothesis testing using t-tests, F-tests, and the coefficient of determination (R²). The findings reveal that Sales Promotion has a positive and significant impact on both Emotions and Impulse Buying, with Emotions acting as a mediator. Effective promotional strategies by Shopee enhance consumers’ positive emotions, leading to increased impulsive buying behavior and customer satisfaction. However, this study is limited by its narrow scope and the exclusion of other factors that may influence Impulse Buying. Future research should consider additional variables such as psychological conditions, environmental influences, product categories, as well as demographic and personality factors. Expanding the study area is also recommended to improve result validity and provide a broader understanding of consumer behavior in e-commerce.

Pengaruh Brand Image, dan Sales Promotion Terhadap Keputusan Berbelanja di Matahari Departement Store Pakuwon Mall Solo yang di Mediasi Brand Trust Lulu Amira Zulfa; Lukman Hakim
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.7673

This study aims to examine the influence of brand image and sales promotion on consumers’ purchase decisions at Matahari Department Store Pakuwon Mall Solo, with brand trust as a mediating variable. The research employed a quantitative approach using a survey method and purposive sampling technique. Respondents were individuals aged 17 and above, residing in Solo City, and had experience shopping for clothing at the research site. Data were analyzed using structural equation modeling. The results reveal that brand image significantly affects purchase decisions, while sales promotion and brand trust do not have a significant influence. Furthermore, brand image and sales promotion positively influence brand trust. However, brand trust fails to mediate the relationship between both brand image and sales promotion with purchase decisions.

Co-Authors A.A. Ketut Agung Cahyawan W Abdul Aziz Abdul Hafidz Abdul Hamid Abdulrahman Pais Nasution Abdurrachman Abdurrahman, Rezi Achdiar Redy Setiawan Achmad Abdillah Achmad Faqih Achmad Faqih Achmad Izzul Hisyam Achmad Junaidi Achmad Yunus Achmad, Shafiyah Mirza Adam Amrullah Wijaya Ade Herlina Adelina Adelina Aditya Nanda Anugrah Afidah Zuroida Afifatur Rohimah Afilia Ulfa Afrilian Kurniawan Agus Riyadi Agus Zainal Arifin Agustina Arida Ahmad Afandi Ahmad Fauziannur Ahmad Hermawan Ahmad Musyaffa Ahmad Ridhwanul Chalim Ahmad Syukri Ahmad Tarmizi Ahmad Zainuddin Ahmad, Ahmad Firdaus Perdana Ahmat Nizar Ahmat Zaini Ai Halimah Aini Shalihah Aizzatul Inayah Akhmad Khanif Zyen Al-Amin Aldi Sebastian Aldy Alfaraby Alfian Rusdy Alfiani, Syafira Alfizar Alfizar Ali Martondi Ali Murtadho Alma Aulia Amalia Dwi Putri Amalia Syauket Amaral, Hanifiyah Darna Fidya Amelia Apriliani Amelia Citranatasya Aminul Wahib Anas Wahab Andhika Bayu Pranata Anggreany Haryani Putri Anisma Fahmi Anita Wijayanti Annisa Fauziah Masfufah ANNISA VADA FEBRIANI Aprillia Maharani Susepi Aqilah Anisah Parkha Siregar Ariyanto Adhi Nugroho Arum Andary Ratri, Arum Andary Arum Andary Ratry Arya Nanda Perdana Asep Jajang K Asep Toyib Hidayat Aswan Jaya Atika Atika Aulia Rozalia Avifahtur Nur Rohma Awati Fane Ayu Wulandari Wulandari Azwar Riza Habibi, Azwar Riza B. Busaini, B. Badawi Murai Baho, Irowe Irno Baiq Ismiwati Basuki, Hyan Oktodia Baudica Setia Noveluis Benny Prasetiya Benny Prasetya Berwin Anggara Budi Santoso Chamdan Purnama Chandra Wiharya Christina Roos Etty Cici Tri Jayanti Cindy Amrina Rosyada Cut Faradilla Daviq Rizqi Zawwa El Sofya Dede Sri Kartini Dede Suleman Dedi Hanwar Dela Ayu Firnanda Della Ariani Dessy Artina Devika Nur Khoirunnisa Dewa Ayu Kirana Puspita Dewi Sudira Dewi oktayani Dewi Sriwani Dewi Yustiana Dhimas Dhesah Kharisma Dina Sri Nindiati Dini Nur Alpiah Dito Wahyutomo Djaffar Lessy Djoko Wahyudi donal nababan Dony Rano Virdaus DWI PUSPITASARI Dyah Octavia Dyah Pitaloka Dyas Dwi Azhar Rumeksa Edlin Yanuar Nugraheni Eka Agustiani Eka Putri Nur Azizah Eko Sugiyanto Ella Juwitasari Ellyda Retpitasari Elsa Jeynita Agustias Emyah Kampina Endang Hadrian Ermawati Ermawati Erwin Owan Hermansyah esty apridasari Esy Karina Ethan J. Callahan Eva Kurnia Yulyawan Eva Nadia Fadiyah Ayuningtias Fadli Husein Wattiheluw Fahmi Kamal Fahmi Kamal Faiqoh Naufalia Arrozi Faisal Syahputra Faizah, Hanim Nur Fajri Fajri Faridatul Yusriah Fathuddin, Muhammad Fathurrahman Muhtar Fatkhurohman - Fatmah, Dinda Fatmariani Fatmariani fauzi bowo Ferdi Dwi Novanto Fikri Hasfita Fikri Izzuddin Noer, Achmad Firdaus Firdaus Firdaus Firdaus Firdaus Muji Andika Prasetya Fitrah Sugiarto Fitriani Fitriani Fransiska Leny Aweq Frida Lina Tarigan Fringgi Pranata Galuh Prawestri Citra Handani Galuh Prawestri Citra Handani Gatot Adi Susilo Gibran Kemenangan Jihad Gusnita, Erlina Hadi Santoso Haji Mustaqim Handri Hartanto Hariz Santoso, Asfari Harjan Samal Hartanti Hartanti Hasan Bashori Hasnah Hasnah heldi BZ Helmy Ivan Taruna Hendry, Baringin Henny Arwina Bangun Hery Sulistyo Jati Hety Devita Hilyatul Auliya Himawan Sutanto Husni Husni Ibrahim Ichsan Anwary Ichsan Yoga Pratama Ida Bagus Putra Pramana Ida Zuniarti Ika Yuniwati, Ika Ikram Al Ghifari Imron Ridzki Indah Fatmala Indah Pangestu Amaritasari Indah Permata Sari Indah Putri Amelia INDANA ZULFA Indira Nuansa Ratri Irawan Fakhrudin Mahali Zikri Irawan Fakhrudin MahalliZikri Irfan Hidayat Irfan Zikri Irnawati Apriliya Irsyad Kamal Ishak Ibrahim Isma Nurrokhim Ivan Suaidi Iwan Supriyanto Jaki Daniyudin Jalaluddin Jalaluddin Jamrizal Jamrizal Jasmen Manurung Jayawarsa, A.A. Ketut jek managerxot Johadi Joko Sriwidodo Junaidi Junaidi Junaidi Junaidi Kadi, Kadi Kamelia Quzwain Karina Meidayanti Karyo Karyo Karyono Karyono Kasful Anwar Kautsar Ramadhan Mubarok Khairunnisa, Fani Rahma Khaliza Azzahra Chairrunnisa Khaliza Azzahra Chairunnisa Kharis Arwana Khoiriyah Khoirul Umam Kholil Kholil Kiki Aryaningrum Krisna Putra Kristiyuana Kusno Ferianto, Kusno La Olo Nuru Lailiyah Mas’udah Laksono Trisnantoro Lala M Kolopaking Lalu Muhammad Nurul Wathoni Larastika Armili Ledy Diana Lefudin Lefudin Lefudin Leni Maulinda Linda Lia Lindawati Lindawati Lintang Rahayu Loso Judijanto Lulu Amira Zulfa Lutfi Hakim M Alif Fahlefi M Idris M. Aras M. Arfa M. Rif’at Dzulfikar An-noer M. Sapuan M. Sukrisno Mardiyanto M. Yogi Riyantama Isjoni Mahendra, Rafit Mahfud Aziz Dhulkurnaen Husein Maisah Maisah Maktum, L. Gde M. Rahiqil Maliki, Noval Mardianto, Totok Marlina Marlina Marliyah Martina Herliana Martinis Yamin Maryamah Maudy Fatimatuzzahro Mega Prasrihamni Mei Widiawati Mei Widyawati Melisa Melisa Melly Anggraini Meriatna Meriatna Mia Meilina Mia Widia S Mico Prastio Minna El Widdah Moch. Muwaffiqillah, Moch. Mochammad Erfian Ramadhan Moh Shofiyul Huda MF Moh Sholihudin Moh. Izharil Ulul ‘Azmi Mohammad Magroby Al hamdany Mohd. Agus Nashri Abdullah Monalisa Monalisa Mone, Ansyari Montana Maruli Pakpahan MUAIDY YASIN, MUAIDY Mudrikah, Saringatun Mufid Andrianata Mufidatul Islamiyah Muh. Sujudi Muhamad Hafitz Muhammad Arief Furqon Muhammad Bagus Sistriatmaja Muhammad Daud Muhammad Elsa Tomisa Muhammad Ikhsan Ramadhan Muhammad Lutfi Al Fatih Muhammad Maulana Muhammad Radhi Pangestu Muhammad Ridho Rizki Setiawan Muhammad Sabandi Muhammad Sayuthi Muhammad Syarif Hidayatullah Elmas Muhammad Yasar Muhammad Yusuf Indra Purnama Mulyanto Mulyanto Mulyanto Mustahiqur rahman Muzdalifah, Nadifah Pratiwi Nafik Sa’adatul Karimah Naila Amanyya Muhibin Najmul Hayat Nashrul Hakiem Nasrul ZA Nayya Uswa Qonita Rahman Nelly Khairani Daulay Nisrina Isnaini Nono Ifantono Nora Nora Nova Suryani Novan Fithrianto Novi Rizikiyani Novi Sylvia Numan Musyaffa Nur Aida El-fitri Nur Anisa Nur Mala Ika Faizah Nur Rasdianah Nurahma, Sabela Nurcahyaning Dwi Kusumaningrum nurhadi, mokhamad Nurhayaty, Ety Nurma Enjelita Nurmahadi Nurmahadi Nurmatias . Nursadimah Brutu Nurul Alfiyah Nurul Nadia Zufit Santika Nurusydiyati Nurwijayanti Nurzalinar Joesah Nurzuriatna Nyaris Pambudiyatno Oki Iqbal Khair Oktavia Miftahul Farah Olivia Yonata Otto Yudianto Parlindungan Sinaga Paundra Afif Zamroni Pertiwi Hidayati, Panca Popong Effendrik Prasetyo, Afif Singgih Priya Surya Harijanto Puji Astutik Puput Ariyanti Purwanti, Kusuma Puspasari, Aprilia Putri Arisma PUTRO, TETUKO RAWIDYO Putu Karismawan Qurrotun Nikmah Rafli Ainun Prasetya Rahma Fitri Choirunnisa Rahmaddiansyah Rahmaddiansyah Rahmah, Mirhamida Rahmah, Zakiyah Zulfa Rahman Azis Prasojo Rahman Nur Fahri Rahmat Raja Adila Rahman Rahmatullah Bin Arsyad Rahmwati Raharjo Rama Ramadhan Reisa Himmatul Ulya Rentianto, Tresnarai Juniarizky Resti Yulistria Retpitasari, Ellyda Richadt Al Austin Ricki Sastra Rifqi Priatama Rita Juniarni Gultom Rita Sulistyowati Rita Sulistyowati Riwi Sumantyo Riya Asmita Dewi Rizki Audina Putri Robiatul Auliyah Rohmanita Duanaputri Romano Romano Rusdianti, Dian Rustandi, Adi Rustianawati, Mutimmah S Endang Prasetyawati S. Sugiharto Sabna Sabilla Sabrienda Najwa A Salsa Bela Fitri Anggita Susanti Salsabila, Unik Hanifah Salwa Dama Nazila Samadi Samadi Sandik Prayitna Magara Saptono Putro Sari Handayni Sarwido Satriya Permana Harnawan Seri Wulandari Seriani Annisa Sevierda Raniprima Shabilla Cahya Masitha Shinta Nurma Ababil Si Putri A Pramudinta Silvy Shaleha Yulianti Sinaga, Muhammad Zulham Efendi Sindi Fatica Sari Sinta Kusuma Wardani Sipayung, Rosetty Sitepu, Sukma Aditya Siti Aisyah Tri Rahayu Siti Alfiatun Hasanah siti hardiana daulay Siti Khoirunnisa Siti Nur Soleha Siti Safira Asyasiah Situmorang, Immanuel Siun Soediatmoko Soediatmoko Sofia Nadiva Sofyan Adi Pranata Sofyan Marwansyah Solehah, Mar’atun Sopamena, Patma Sri Rusiyati Sri Winarni Subki Subki Suci Imani Putri Sugiarto Sugiarto Suharsono, Judi Suhartono Suhartono Suhartono Suhartono Sujadi Sujudi, Muhammad Sukarno Sukarno Sulthani Mukhlis Sumarli, Farouk Sumasno Hadi Sunan Sukmanagara Suraiya Nazlia Surya Wulandari Suryati Suryati Suryati Susanto Susanto Susi Soviana Suwaldi . Suwandi Suyanti Kasimin Suyatmi Sya'Roni Syafira Alfiani syafrizal Syahraini Puspa Daulay Syaiful Hasani Syamsiah Kurniawan Syamsul Bahri Syarifuddin T, Dahlia Taat Kuspriyono, Taat Tania Pertiwi Tarisa Rawanda Teni Agustina Tiara Putri Ryandini TJUT CHAMZURNI Tomy Perdana Tri M. Andayani Tri Murwaningsih Tri Nurjanah Tri Wahyu Sarwiyata Tria Susiawati Tsuroyya Fillah , Syifa' Ugung Dwi Ario Wibowo Ummul Karimah Untung Prayitno Upik Kesumawati Hadi Utami, Yuni Putri Utari Utomo, Agus Priyo Vaudhan Fuady Venni Syauqiyatul Amiq Vera Agustina Yanti Vera Oktavia Subardja Vidi Yonatan Vina Afelia Vina Saroya Vivi Aida Fitria Wagiono Wahidianti wahjoe djatisoesanto Wahyu Sahri Rhamadhan Wahyuniar, Maulia Wening Afqoh Fhaizyah Widiyatmo Ekoputro Widyati Widyati Widyawati Widyawati Wijaya Kusuma Winda Kustiawan Wira Hadianto Wiwid Suryono Wiwik Handayani Wulandari Retno Ningsih Wusnah Yeni Kurnia Putri Yana Yuan Alfinsyah Sihombing Yudistira, Mohammed Rheyhan Yulia Novita Sari Yuliana Saridewi Kusumastuti Yulisa Yulisa Yuni Putri Utami Yuntafiani Mufidatu Rahmawati Yurisdichristiawan, Deogoza Yurliasni Yurliasni Yusriyah Rahmah Zahrotul Inayah Zaidiyah Zaidiyah Zainuddin Ginting Zakariya Anshor, Muhammad Zakiah Zakiah Zakki Muhtaram Zulfa Irawati Zulfah Hannum Bahri Zuliani . Zulkarnain Zulkarnain Zulkarnain Zulkifli Lubis Zulnazri, Z

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