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Journal : JURNAL LENTERA BISNIS

ANALISIS PENGARUH CONTENT MARKETING, DIGITAL PROMOTION DAN BRAND TRUST TERHADAP REPURCHASE INTENTION KONSUMEN SHOPEE INDONESIA Kushariyadi Kushariyadi; Vivid Violin; Ichwan Rahmanu Widjaja; Fedianty Augustinah; Muhamad Risal Tawil; Saipul Al Sukri
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1574

Abstract

Repurchase is an important indicator that a bond has been established between the product brand and customer trust. Over time, repurchase behavior can lead to consumer loyalty. Positive experiences that consumers have after using a particular product or receiving quality service help to build emotional bonds and trust. These elements become crucial when consumers decide to make future purchases to fulfill their needs and desires. This research is qualitative in nature, involving interviews and analysis of the influence of each independent variable—namely content marketing, digital promotion, and brand trust—on repurchase intention. The study involved 30 respondents who are Shopee consumers in Indonesia. The results indicate that content marketing, digital promotion, and brand trust all have an influence on repurchase intention. The recommendation for company management is to provide training to enhance competence, innovation, and creativity, especially for the digital marketing team, so they are capable of designing high-quality digital content that can also be used effectively for digital promotional activities. Another suggestion is to tighten the system related to product and service quality, in order to build consumer trust in the brand.
STRATEGI TALENT MANAGEMENT DALAM MENINGKATKAN RETENSI KARYAWAN BERPOTENSI TINGGI Dewi, Susantriana; Yusuf, Ramdan; Tawil, Muhamad Risal; Tammubua, Milcha Handayani; Agustina, Wiwit
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2182

Abstract

This study aims to analyze talent management strategies for increasing the retention of high-potential employees. The approach used was qualitative, with descriptive research. Data were collected through in-depth interviews, observations, and documentation with informants consisting of organizational leaders, human resource managers, and high-potential employees selected using purposive sampling techniques. Data analysis was conducted using an interactive model encompassing data reduction, data presentation, and conclusion drawing. Its validity was tested through triangulation of sources and methods. The results indicate that talent management strategies, including talent identification, competency development, and career and success planning, have a significant influence on increasing the retention of high-potential employees. Supporting factors such as effective leadership, competitive reinforcement, and a positive organizational culture contribute to retention success. However, implementation challenges remain, such as the lack of an integrated system and suboptimal program development. Therefore, organizations need to develop a comprehensive, sustainable talent management strategy that focuses on individual employee needs to improve organizational loyalty and performance.
Co-Authors Abd. Jalil M. Abdul Halim Abdul Halim Abdul Malik Abdurrahman Sadikin Adhitya Chandra Setyawan Adi Soeprapto Adiaksa, Baso Witman Adrian Polim Afni Yeni Afrizal Zein Agung Supriyadi Agustian Zen Agustina, Wiwit Ahmad Amiruddin Ahmad Mokan Ahmad Salabi Ahmatang Ahmatang Ahmatang Ahmatang Ainil Mardiah Ajeng Andriani Hapsari, Ajeng Andriani Akhirianto, Pas Mahyu Akhmad Ramli Akhmad, Noor Akmal Umar Akmal Umar Aleksander Sakalessy Alfa Santoso Budiwidjojo Putra Alfiraza, Ery Nourika Ali, Helmi Ali, St. Aminah Alimin, Erina Amri, Andi Anantadjaya, Samuel PD Andi Amri Andriya Risdwiyanto Anita Anita Ansar Ansar Ansar Ansar Anwar, M. Arief, Ilham Arif Riyanto Arvida Bar Asdi ASHADI, FIRMAN Asmita Wulansari Dg. Liwang Asri Ady Bakri Astuti, Enny Diah Atikah Dewi Utami Ayunda Fatmasari Bagus Ananda Kurniawan Baharuddin Baharuddin Baharuddin Baharuddin Bambang Suseno Basuki Winarno, Basuki Bayu Purbha Sakti Bian Raharjo, Itot Buamonabot, Irfandi Budi Sulistiyo Nugroho Budiono, Martha Cahyadi Supyansuri Clara NM. Rotinsulu Damayanti, Yusnika Darmun darwis darwis, darwis Dedi Wahyudi Deewar Mahesa Dendy K. Pramudito Deni Gunawan Desi Ulpa Anggraini, Desi Ulpa Dewi Parwati Dewi, Chitra Dewi, Susantriana Dheri Febiyani Lestari Diah Astuti, Enny Dian Arisanti Diana Anggraini Kusumawati Diawati, Prety Diki Prayugo Wibowo Dikky Mooy Dikky Mooy Dimas Realino Dinesh Basti Farani Dorothy, Natasha Auriel Dwi Asa Verano Dwi Irnawati Dyah Handayani Dewi Eko Susanto Emi Yulia Siska Endarwati, Esti Tri Erika Erika Erina Alimin Esi Sriyanti Esti Tri Endarwati Eulis Sri Rosyidatul Badriyyah Eva Yuniarti Utami Eva Yuniarti Utami Evi Gusliana Evi Sirait Fadli, Khalikul Fahad Ramadhan Fahamsya, Arifina Fatimah Malini Lubis Fatkhuri Fatkhuri Fauzan, Tribowo Rachmat Fedianty Augustinah Fitriyatul Bilgies, Ana Frans Sudirjo Frans Sudirjo Fransiska Ekobelawati Fredi Ari Nugraha Ganoko, Marwan Ahmad Giatika Chrisnawati Gilang Pranajasakti Haidir Syafrullah Halimatussa'diah, Halimatussa'diah Hamdany, Mohammad Azharie Hamzah, Abd Natsir Haniwijaya Pahlawansah Harahap, Subur Harahap, Subur Hardiansyah Hardianty, Sri Haribowo, Rio Hartono Hartono Hasmirati Hasmirati Hasmirati Helmi Ali Helmi Ali Helson Hamid Hendrik ES Samosir Heri Fitriadi Hermawan Hermawan Hermawan Hermawan Hermila A Hisarma Saragih Hondor Saragih Hosaini Hosaini, Hosaini Hugo Prasetyo Winotoatmojo I Wayan Aditya Tariana Ichwan Rahmanu Widjaja Ifadhila Ifadhila, Ifadhila Imanirubiarko, Sabda Islami, Nurul Ariffaeni Itot Bian Raharjo Jeffri Wuisan Lontaan Gumerung Jeffri Wuisan Lontaan Gumerung Jenny Nancy Kaligis Joulanda A. M. Rawis Judijanto, Loso Jusatria Kalalo, Rieneke Ryke Kamaruddin, Ilham Karyono Karyono Karyono Karyono Kasmara, Dwi Pratiwi Kevin Indajang Khairunnisa Khairunnisa Khairunnisa Khairunnisa Khrisna Agung Cendekiawan Kraugusteeliana Kraugusteeliana Kristina Sujila Kukuh Lukiyanto Kurniawaty Kurniawaty Kushariyadi Kushariyadi , Kushariyadi Kushariyadi Kushariyadi Kusnadi, Iwan Henri Kusnanto Darmawan Kusuma Aghdi Rahwana Kuswinton Lazuardy Alief Lenda Lumentah lenda Lumentah Leo Nardo Setia Budi Djojo Lianti Lianti LIANTI, LIANTI Listiana Sri Mulatsih LISTIANA SRI MULATSIH Lucky, Muhammad Lukiyanto, Kukuh Machin Machin Machin, Machin Made Susilawati Mahendika, Devin Martha Budiono Mattalatta Mattalatta Mattalatta Mattalatta, Mattalatta MAURITZ PANDAPOTAN MARPAUNG Meillisa C. Mainassy Melati Dama Melati Dama Melinda Melinda Melinda Melinda Mila Diana Sari Mila Diana Sari, Mila Diana Misbah, Sitti Rachmi Moch Arif Hernawan Moh Gifari Sono Mohammad Rizky Yahya Mohzana Muarif Leo Muhammad Amsal Nasution Muhammad Amsal Nasution Muhammad Faizul Husnayain Muhammad Fatkhurohman Albashori Muhammad Irsyad Elfin Mujtaba Muhammad Lucky Muhammad Lukman Hakim Muhammad Prasha Risfi Silitonga Muhammad Subandi Muhammad Syafri Muhammad Taufik Rusydi Muhammad Yusuf Muhammad Yusuf Musfirah Musfirah Musiana, Musiana Musran Munizu Mustafa, Fahrina Mustamin, Rini Naim, Sidrotun Nasution, Annio Indah Lestari Nawangwulan, Irma M Nawiyah Nawiyah Nenden Hendayani Nersiwad Ngurah Pandji Mertha Agung Durya Nina Triolita Ningsih, Warti Niska Salsiani Sinta Noor Akhmad Nooraisyah Nooraisyah Nova Ch. Mamuaya Nugraha, Fredi Ari Nugroho Djati Satmoko Nugroho, Budi Sulistiyo Nur Alam Nur Asmah, Nur Nur Sitti Khumairoh Nurul Ariffaeni Islami Octaviani, Reni Dian Octaviani, Reni Dian P, Nur Triningtias Pannyiwi, Rahmat Petrus Valentino Baunsele Putranto, Samuel Aditya Eko Putri, Noviyanti Rahardjo Putrie, Rena Augia Rahagia, Rasi Rahmat, Rezqiqah Aulia Ramli, Akhmad Rasty Yulia Ratnawita Ratnawita Rena Augia Putrie Renaldi, Vikky Rensi Suryanti Ridho Muhammad Ridwan, Ridwan Rieneke Ryke Kalalo Rieneke Ryke Kalalo Riesna Apramilda Rika Lidyah Rini Nuraini, Rini Riski Eko Ardianto Ristati Ristati Ristati, Ristati Riyanti, Apriani Rizal R. Manullang Rongre, Yohanis Roza, Nelli Ruagadi, Henry A. Rumaolat, Wiwi S.Pettalongi, Sagaf Safridha Kemala Putri Saipul Al Sukri Salim, Brian Sebastian Samosir, Hendrik ES Sandi Setiadi Saputra, Eka Kurnia Saraswati, Dika Sardi Anto Sari, Chitra Indah Sari, Efti Novita Saryanto Saryanto Setiadi, Sandi Setyo, Tri Setyowulan, Endang Sarwiningsih Sidjabat, Sonya Sipayung, Baren Sirait, Evi Siska, Emi Yulia Siti Aisyah Siti Nuryani, Siti Solkhah Mufrikhah Soni Suardi Sri Purwati, Sri Stellamaris Metekohy Subroto, Desty Endrawati Sudirman Pabokori Sunarni Sunarni Sunarni Sunarni Surya, Sara Suryanti, Rensi Suseno Hendratmoko Susi Susanti Sutama Wisnu Dyatmika suwarsito suwarsito Syamsul Syamsul T, Taryana Tahapary, Grace Hobertina Tammubua, Milcha Handayani Tanti Widia Nurdiani Tarigan, Nanarita Taryana Taryana, Taryana Taufik, Deni Ahmad Teguh Setiawan Wibowo Teguh Setiawan Wibowo Teheni, Muhammad Tasjidin Thahrim, Muhammad Tiryono Ruby Titin Titin Titin Titin Titin, Titin Toalu, Apdiyani Tono Wartono Treasa, Adisty Dwi Tri Setyo Turyandi, Itto Tuti Sulastri Tyahya Whisnu Hendratni Umi Rahmawati Umi Rahmawati Universitas Nurul Hasanah Kutacane, Siska Putri Usmar Usmar, Usmar Utami, Eva Yuniarti Vikky Renaldi Violin, Vivid Vivid Violin Warkianto Widjaja Wati, Yenny Wendy Wendy Wendy Wibowo, Teguh Setiawan Wicaksono, Rizky Rahadian Wilanda, Alifah Wilda Fatmala Wirman, Wirman Wisnu Dyatmika, Sutama WULANDARI Wulandari Wulandari Yoesoep Edhie Rachmad Yusuf, Ramdan Zaenal Zaenal, Zaenal Zainuddin Zainuddin, Zainuddin Zulkifli Z Zulkifli Zulkifli