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All Journal JAM : Jurnal Aplikasi Manajemen International Journal of Artificial Intelligence Research Syntax Literate: Jurnal Ilmiah Indonesia Journal on Education Journal of Midwifery and Nursing Jurnal Mantik JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Jurnal Ners Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kesehatan Tambusai International Journal of Social Service and Research Jurnal EduHealth Jurnal Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Business Analytics (IJBA) Journal Of Human And Education (JAHE) Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Sistim Informasi dan Teknologi Jurnal Multidisiplin West Science Innovative: Journal Of Social Science Research Jurnal Psikologi dan Konseling West Science Sahabat Sosial: Jurnal Pengabdian Masyarakat International Journal of Health Sciences Journal of Information System, Technology and Engineering Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Pendidikan Indonesia Maneggio TECHNOVATE Asian Journal of Management, Entrepreneurship and Social Science Journal of Ekonomics, Finance, and Management Studies JCRIM (Journal of Current Research In Multidisciplinary) Jurnal Kesehatan Masyarakat Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory Maneggio INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Journal of Law and Nation
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SOCIAL PROOF AND URGENCY CAN MEDIATE THE INFLUENCE OF TIKTOK ADS ON PURCHASING DECISIONSOF BANK SYARIAH INDONESIA IN THE MAKASSAR AREA 2021-2025 Arif Riyanto; Muhamad Risal Tawil; Adhitya Chandra Setyawan; Bagus Ananda Kurniawan; Petrus Valentino Baunsele
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.19677

Abstract

The rapid evolution of digital marketing has transformed how financial institutions engage with potential customers, particularly within the Islamic banking sector. This study aims to analyze the mediating role of Social Proof and Urgency in the relationship between TikTok Ads and Purchasing Decisions of Bank Syariah Indonesia (BSI) products among customers in the Makassar area between 2021 and 2024. As the largest Sharia bank in Indonesia, BSI faces the challenge of maintaining relevance among a younger, digitally native demographic. Using a quantitative research design, this study examines how the visual and algorithmic nature of TikTok advertisements triggers psychological mechanisms—specifically social validation and the fear of missing out (urgency)—to accelerate the decision-making process. Data were gathered through structured questionnaires distributed to 400 respondents in Makassar, selected using purposive sampling. The results indicate that TikTok Ads have a positive and significant direct influence on purchasing decisions. Furthermore, Social Proof and Urgency act as partial mediators, significantly strengthening the impact of digital advertising on customer acquisition. These findings suggest that for Islamic banks, the combination of creative content on TikTok and psychological triggers can overcome the traditional barriers of complex banking products. This study provides strategic implications for BSI to optimize its digital marketing budget by focusing on community-driven content and time-sensitive offers to foster trust and immediate action in a competitive market. Keywords: TikTok Ads, Social Proof, Urgency, Purchasing Decisions, Bank Syariah Indonesia, Sharia Marketing.
THE IMPLEMENTATION OF PUBLIC HEALTH LAW IN STRENGTHENING HEALTH PROMOTION AND DISEASE PREVENTION Muhamad Risal Tawil
JOURNAL OF LAW AND NATION Vol. 4 No. 3 (2026): Journal of Law and Nation
Publisher : INTELIGENSIA MEDIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Public health law plays an important role in regulating health efforts, promoting healthy behavior, and preventing diseases within modern health systems. This study aims to analyze the implementation of public health law to strengthen health promotion and disease prevention through a literature review. The research employs a qualitative method, drawing on library research to examine scholarly articles, academic publications, and international health reports on public health regulation and implementation practices. The findings indicate that effective public health regulations help control health risks, improve preventive health services, and encourage healthier public behavior. However, successful implementation depends on institutional capacity, law enforcement mechanisms, and community participation. In the era of global health challenges, adaptive regulatory frameworks and coordinated policy implementation are essential to strengthen health systems and ensure sustainable public health protection.
Co-Authors Abd. Jalil M. Abdul Halim Abdul Halim Abdul Malik Abdurrahman Sadikin Adhitya Chandra Setyawan Adi Soeprapto Adiaksa, Baso Witman Adrian Polim Afni Yeni Afrizal Zein Agung Supriyadi Agustian Zen Agustina, Wiwit Ahmad Amiruddin Ahmad Mokan Ahmad Salabi Ahmatang Ahmatang Ahmatang Ahmatang Ainil Mardiah Ajeng Andriani Hapsari, Ajeng Andriani Akhirianto, Pas Mahyu Akhmad Ramli Akhmad, Noor Akmal Umar Akmal Umar Aleksander Sakalessy Alfa Santoso Budiwidjojo Putra Alfiraza, Ery Nourika Ali, Helmi Ali, St. Aminah Alimin, Erina Amri, Andi Anantadjaya, Samuel PD Andi Amri Andriya Risdwiyanto Anita Anita Ansar Ansar Ansar Ansar Anwar, M. Arief, Ilham Arif Riyanto Arvida Bar Asdi ASHADI, FIRMAN Asmita Wulansari Dg. Liwang Asri Ady Bakri Astuti, Enny Diah Atikah Dewi Utami Ayunda Fatmasari Bagus Ananda Kurniawan Baharuddin Baharuddin Baharuddin Baharuddin Bambang Suseno Basuki Winarno, Basuki Bayu Purbha Sakti Bian Raharjo, Itot Buamonabot, Irfandi Budi Sulistiyo Nugroho Budiono, Martha Cahyadi Supyansuri Clara NM. Rotinsulu Damayanti, Yusnika darwis darwis, darwis Dedi Wahyudi Deewar Mahesa Dendy K. Pramudito Deni Gunawan Desi Ulpa Anggraini, Desi Ulpa Dewi Parwati Dewi, Chitra Dewi, Susantriana Dheri Febiyani Lestari Diah Astuti, Enny Dian Arisanti Diana Anggraini Kusumawati Diawati, Prety Diki Prayugo Wibowo Dikky Mooy Dikky Mooy Dimas Realino Dinesh Basti Farani Dorothy, Natasha Auriel Dwi Asa Verano Dwi Irnawati Dyah Handayani Dewi Eko Susanto Emi Yulia Siska Endarwati, Esti Tri Erika Erika Erina Alimin Esi Sriyanti Esti Tri Endarwati Eulis Sri Rosyidatul Badriyyah Eva Yuniarti Utami Eva Yuniarti Utami Evi Gusliana Evi Sirait Fadli, Khalikul Fahad Ramadhan Fahamsya, Arifina Fatimah Malini Lubis Fatkhuri Fatkhuri Fauzan, Tribowo Rachmat Fedianty Augustinah Fitriyatul Bilgies, Ana Frans Sudirjo Frans Sudirjo Fransiska Ekobelawati Fredi Ari Nugraha Ganoko, Marwan Ahmad Giatika Chrisnawati Gilang Pranajasakti Haidir Syafrullah Halimatussa'diah, Halimatussa'diah Hamdany, Mohammad Azharie Hamzah, Abd Natsir Haniwijaya Pahlawansah Harahap, Subur Harahap, Subur Hardiansyah Hardianty, Sri Haribowo, Rio Hartono Hartono Hasmirati Hasmirati Hasmirati Helmi Ali Helmi Ali Helson Hamid Hendrik ES Samosir Heri Fitriadi Hermawan Hermawan Hermawan Hermawan Hermila A Hisarma Saragih Hondor Saragih Hosaini Hosaini, Hosaini Hugo Prasetyo Winotoatmojo I Wayan Aditya Tariana Ichwan Rahmanu Widjaja Ifadhila Ifadhila, Ifadhila Imanirubiarko, Sabda Islami, Nurul Ariffaeni Itot Bian Raharjo Jeffri Wuisan Lontaan Gumerung Jeffri Wuisan Lontaan Gumerung Jenny Nancy Kaligis Joulanda A. 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Rawis Judijanto, Loso Jusatria Kalalo, Rieneke Ryke Kamaruddin, Ilham Karyono Karyono Karyono Karyono Kasmara, Dwi Pratiwi Kevin Indajang Khairunnisa Khairunnisa Khairunnisa Khairunnisa Khrisna Agung Cendekiawan Kraugusteeliana Kraugusteeliana Kristina Sujila Kukuh Lukiyanto Kurniawaty Kurniawaty Kushariyadi Kushariyadi , Kushariyadi Kushariyadi Kushariyadi Kusnadi, Iwan Henri Kusnanto Darmawan Kusuma Aghdi Rahwana Kuswinton Lazuardy Alief Lenda Lumentah lenda Lumentah Leo Nardo Setia Budi Djojo Lianti Lianti LIANTI, LIANTI LISTIANA SRI MULATSIH Listiana Sri Mulatsih Lucky, Muhammad Lukiyanto, Kukuh Machin Machin Machin, Machin Made Susilawati Mahendika, Devin Martha Budiono Mattalatta Mattalatta Mattalatta Mattalatta, Mattalatta MAURITZ PANDAPOTAN MARPAUNG Meillisa Carlen Mainassy Melati Dama Melati Dama Melinda Melinda Melinda Melinda Mila Diana Sari Mila Diana Sari, Mila Diana Misbah, Sitti Rachmi Moch Arif Hernawan Moh Gifari Sono Mohammad Rizky Yahya Mohzana Muarif Leo Muhammad Amsal Nasution Muhammad Amsal Nasution Muhammad Fatkhurohman Albashori Muhammad Irsyad Elfin Mujtaba Muhammad Lucky Muhammad Lukman Hakim Muhammad Prasha Risfi Silitonga Muhammad Subandi Muhammad Syafri Muhammad Taufik Rusydi Muhammad Yusuf Muhammad Yusuf Musfirah Musfirah Musiana, Musiana Musran Munizu Mustafa, Fahrina Mustamin, Rini Naim, Sidrotun Nasution, Annio Indah Lestari Nawangwulan, Irma M Nawiyah Nawiyah Nenden Hendayani Nersiwad Ngurah Pandji Mertha Agung Durya Nina Triolita Ningsih, Warti Niska Salsiani Sinta Noor Akhmad Nooraisyah Nooraisyah Nova Ch. Mamuaya Nugraha, Fredi Ari Nugroho Djati Satmoko Nugroho, Budi Sulistiyo Nur Alam Nur Asmah, Nur Nur Sitti Khumairoh Nurul Ariffaeni Islami Octaviani, Reni Dian Octaviani, Reni Dian P, Nur Triningtias Pannyiwi, Rahmat Petrus Valentino Baunsele Putranto, Samuel Aditya Eko Putri, Noviyanti Rahardjo Putrie, Rena Augia Rahagia, Rasi Rahmat, Rezqiqah Aulia Ramli, Akhmad Rasty Yulia Ratnawita Ratnawita Rena Augia Putrie Renaldi, Vikky Rensi Suryanti Ridho Muhammad Ridwan, Ridwan Rieneke Ryke Kalalo Rieneke Ryke Kalalo Riesna Apramilda Rika Lidyah Rini Nuraini, Rini Riski Eko Ardianto Ristati Ristati Ristati, Ristati Riyanti, Apriani Rizal R. Manullang Rongre, Yohanis Roza, Nelli Ruagadi, Henry A. Rumaolat, Wiwi S.Pettalongi, Sagaf Safridha Kemala Putri Saipul Al Sukri Salim, Brian Sebastian Samosir, Hendrik ES Sandi Setiadi Saputra, Eka Kurnia Saraswati, Dika Sardi Anto Sari, Chitra Indah Sari, Efti Novita Saryanto Saryanto Setiadi, Sandi Setyo, Tri Setyowulan, Endang Sarwiningsih Sidjabat, Sonya Sipayung, Baren Sirait, Evi Siska, Emi Yulia Siti Aisyah Siti Nuryani, Siti Solkhah Mufrikhah Sri Purwati, Sri Stellamaris Metekohy Subroto, Desty Endrawati Sudirman Pabokori Sunarni Sunarni Sunarni Sunarni Surya, Sara Suryanti, Rensi Suseno Hendratmoko Susi Susanti Sutama Wisnu Dyatmika suwarsito suwarsito Syamsul Syamsul T, Taryana Tahapary, Grace Hobertina Tammubua, Milcha Handayani Tanti Widia Nurdiani Tarigan, Nanarita Taryana Taryana, Taryana Taufik, Deni Ahmad Teguh Setiawan Wibowo Teguh Setiawan Wibowo Teheni, Muhammad Tasjidin Thahrim, Muhammad Tiryono Ruby Titin Titin Titin Titin Titin, Titin Toalu, Apdiyani Treasa, Adisty Dwi Tri Setyo Turyandi, Itto Tuti Sulastri Tyahya Whisnu Hendratni Umi Rahmawati Umi Rahmawati Universitas Nurul Hasanah Kutacane, Siska Putri Usmar Usmar, Usmar Utami, Eva Yuniarti Vikky Renaldi Violin, Vivid Vivid Violin Warkianto Widjaja Wati, Yenny Wendy Wendy Wendy Wibowo, Teguh Setiawan Wicaksono, Rizky Rahadian Wilanda, Alifah Wilda Fatmala Wirman, Wirman Wisnu Dyatmika, Sutama WULANDARI Wulandari Wulandari Yoesoep Edhie Rachmad Yusuf, Ramdan Zaenal Zaenal, Zaenal Zainuddin Zainuddin, Zainuddin Zulkifli Z Zulkifli Zulkifli