Article Per Year (5 Year)
p-Index From 2021 - 2026
24.223
P-Index
This Author published in this journals
All Journal International Journal of Public Health Science (IJPHS) Sodality: Jurnal Sosiologi Pedesaan JDM Jurnal Manajemen Terapan dan Keuangan Tekno - Pedagogi : Jurnal Teknologi Pendidikan Agrotrop : Journal on Agriculture Science Jurnal Kebijakan Publik Jurnal Ekonomi Daerah (JEDA) Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal JSIKA KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE E-Journal Graduate Jurnal Ilmu Sosial dan Ilmu Politik Journal of English and Arabic Language Teaching Al-Manar : English and Arabic Journal Jurnal Ushuluddin Jurnal Al-Iqtishad Indonesian Journal of Integrated English Language Teaching SALAM: Jurnal Sosial dan Budaya Syar-i GRADIEN Jurnal Antropologi: Isu-Isu Sosial budaya Jurnal Fisika Unand Jurnal Riset Kimia Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Ijtimaiyya JAKU (Jurnal Akuntansi & Keuangan Unja) (e-journal) CHEMPUBLISH JOURNAL INVOTEC Jurnal Zarah Jurnal Manajemen Pendidikan Teras Jurnal Al Ishlah Jurnal Pendidikan JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Jurnal Ilmiah Universitas Batanghari Jambi Islamic Counseling : Jurnal Bimbingan dan Konseling Islam JURNAL AKADEMIKA Jurnal Selat Syntax Literate: Jurnal Ilmiah Indonesia AL-USWAH: Jurnal Riset dan Kajian Pendidikan Agama Islam Jurnal Noken: Ilmu-Ilmu Sosial JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora EKONOMIS : Journal of Economics and Business Kemudi Gelanggang Olahraga: Jurnal Pendidikan Jasmani dan Olahraga (JPJO) Jurnal Rekayasa Sipil NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Amerta Nutrition Ensiklopedia of Journal Acintya Jambura Journal of Health Sciences and Research Jurnal Inovator JIK- JURNAL ILMU KESEHATAN JKPK (Jurnal Kimia dan Pendidikan Kimia) Al-Maslahah Menara Ilmu Ruhama : Islamic Education Journal Jurnal Perspektif Turast: Jurnal Penelitian dan Pengabdian International Journal of Agricultural Sciences AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam Diklat Review : Jurnal manajemen pendidikan dan pelatihan JURNAL LENTERA BISNIS Jurnal Analis Farmasi Contagion: Scientific Periodical Journal of Public Health and Coastal Health Jurnal Socius: Journal of Sociology Research and Education Indonesian Journal of Religion and Society Jurnal Ilmiah Edunomika (JIE) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Ners Journal of Telenursing (JOTING) Enrichment : Journal of Management Jurnal Sisfotek Global JSES : Journal of Sport and Exercise Science Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Current : Jurnal Kajian Akuntansi dan Bisnis Terkini Jurnal Ranah Komunikasi Jurnal Ilmiah Ar-Risalah: Media Ke-Islaman, Pendidikan, dan Hukum Islam Jurnal Sosiologi Andalas Jurnal Surya Teknika Indonesian Journal of Law and Economics Review Jurnal Anugerah: Jurnal Pengabdian Kepada Masyarakat Bidang Keguruan dan Ilmu Pendidikan Wedana: Jurnal Kajian Pemerintahan, Politik, dan Birokrasi PAMPAS: Journal of Criminal Law ARSY : Jurnal Aplikasi Riset kepada Masyarakat Jurnal Cahaya Mandalika International Journal of Social and Management Studies (IJOSMAS) Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Kesehatan Tambusai ENGLISH FRANCA : Academic Journal of English Language and Education Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Journal of Maritime Empowerment Jurnal Kesehatan Saintika Meditory Kafa’ah: Journal of Gender Studies International Journal of Social Science Indonesian Journal of Counseling and Development Widya Publika Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Unram Journal of Community Service (UJCS) MAKILA: Jurnal Penelitian Kehutanan International Journal of STEM Education for Sustainability Baselang: Jurnal Ilmu Pertanian, Peternakan, Perikanan dan Lingkungan JAF (Jurnal Analis Farmasi) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Jurnal Al-Fikrah Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Gurindam: Jurnal Bahasa dan Sastra COVIT Mediastima East Asian Journal of Multidisciplinary Research (EAJMR) Quality : Jurnal Kesehatan JKP (Jurnal Kajian Pemerintah: Journal of Government Social and Politics) JOLMA Jurnal Pengabdian Teratai Formosa Journal of Multidisciplinary Research (FJMR) Instruktur: Jurnal Pendidikan Guru Madrasah Ibtidaiyah Balance : Jurnal Akuntansi dan Manajemen Formosa Journal of Applied Sciences (FJAS) Jurnal Ilmu Sosial dan Humaniora Journal of Malikussaleh Public Economics Alfuad: Jurnal Sosial Keagamaan Jurnal El-Thawalib Abdimas Indonesian Journal Jurnal Tren Bisnis Global INDONESIAN JOURNAL OF URBAN AND ENVIRONMENTAL TECHNOLOGY Publicness: Journal of Public Administration Studies Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Maqdis: Jurnal Kajian Ekonomi Islam Jurnal Karya Abdi Masyarakat Jurnal Ilmiah Ilmu Terapan Universitas Jambi International Journal of Entrepreneurship and Business Management JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) QISTINA: Jurnal Multidisiplin Indonesia International Journal of Educational Research Excellence (IJERE) Mamangan Social Science Journal Jambi Accounting Review (JAR) Jurnal Multidisiplin West Science Innovative: Journal Of Social Science Research Jurnal Dialektika Politik Jurnal Pengabdian Masyarakat Bangsa Dharma Ekonomi Jurnal Ilmu Komputer (JIK) International Journal of Economics, Management and Accounting Nexus Synergy: A Business Perspective Community Service Journal Of Economic Education Journal of Law & Policy Review Journal of Humanities and Social Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Pengembangan Ilmu dan Praktik Kesehatan Alfuad: Jurnal Sosial Keagamaan RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Pendekar Nusantara USRATY : Journal of Islamic Family Law Borneo Journal of Pharmacy Journal of Management, Economic, and Financial South East Asian Management Concern Journal Journal of Educational Technology and Instruction Seroja Husada: Jurnal Kesehatan Masyarakat JER Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research CONSTITUO: Jurnal Riset Hukum Kenegaraan dan Politik Jurnal Kimia Unand Society Akademika Fortech : Journal of Information Technology Ameena Journal Masyarakat: Jurnal Pengabdian Jurnal Greenation Ilmu Akuntansi Dhana Ulil Albab Inventor: Jurnal Inovasi dan Tren Pendidikan Teknologi Informasi Jurnal Gladiator International Conference On Social Science Education Proceeding Jurnal Teknologi Sumberdaya Mineral Jurnal El-Thawalib ILLAT-J AICOS Midaduna: Journal of Islamic Studies Jurnal Cakrawala Akuntansi Jurnal Ilmu Kesehatan Masyarakat
Afrizal Afrizal
Department Of Sociology, FISIP, Universitas Andalas, Padang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 262 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 262 Documents
Search

 22   23   24   25   26 
FACTORS INFLUENCING STIGMA AGAINST PEOPLE WITH MENTAL DISORDERS IN INDONESIA: A SYSTEMATIC REVIEW Maximilianus Dasril Samura; Afrizal; Amel Yanis; Hardisman
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4488

Abstract

Stigma against People with Mental Disorders (ODGJ) remains a major challenge in Indonesia's mental health system. This stigma affects various aspects of their lives, from social discrimination to limited access to mental health services. This study aims to identify the factors influencing stigma against ODGJ in Indonesia through a systematic review of literature published in the last ten years. The analysis focuses on individual, familial, socio-cultural, and structural factors contributing to stigma. The findings indicate that stigma is influenced by the public's lack of understanding of mental health, social pressure experienced by ODGJ families, cultural norms linking mental disorders to mystical beliefs, and limited government policies supporting mental health services. A comprehensive approach, including mental health education, family empowerment, community-based interventions, and improved mental health policies, is needed to reduce stigma and enhance the quality of life for individuals with mental disorders.
Performance Analysis of Government Regional Revenue and Expenditure Budget (APBD) Management Ismiyana, Ulydhatul; Parinduri, Ramadha Yanti; Awaliah, Andi Urfia; Riduan, Akhmad; Afrizal, Afrizal
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1636

Abstract

The Regional Revenue and Expenditure Budget (APBD) is the primary instrument used by local governments to achieve development goals and enhance community welfare. Through the APBD, local governments plan and manage regional revenues and expenditures in a budget year. Therefore, the effectiveness and efficiency of APBD management are important indicators in assessing local government performance. This type of research uses a qualitative descriptive approach. The objective of this research is to examine the financial performance of the Indonesian government, specifically the Performance Analysis Report on the Management of the Regional Revenue and Expenditure Budget (APBD) of the Indonesian government. This research utilizes secondary data sourced from official government documents in Indonesia. The data analysis technique employed in this research utilizes the Balanced Scorecard method. The results of this study have found that by using the Balance Scorecard method, namely: (1) Based on the independence ratio, the City government has shown delegative results. (2) Based on the revenue effectiveness ratio, the City government has succeeded in achieving targets or objectives effectively. (3) The Customer Satisfaction Perspective uses the public satisfaction index (IKM) of government. (4) The Internal Process Perspective of Bureaucratic Reform uses the bureaucratic reform index (IRB) of the city in 2023 - 2025, which shows a significant increase. From 2023 to 2025, Indonesia is expected to see an increase in the percentage of SMEs. (4) The growth and learning perspective using the city employee quality index in 2023 – 2025 shows that the quality of employees who have participated in training and development is very high.
STUDI KOMPARATIF STRATEGI INVESTASI GROWTH INVESTING DAN VALUE INVESTING DI PASAR MODAL INDONESIA Na'afi, Septiana; Afrizal, Afrizal; Wijaya, Sean Michael Owen; Lukito, Laksono Edhi; Agustina, Wiwit
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2046

Abstract

This study aims to analyze and compare the implementation of growth investing and value investing strategies in the Indonesian capital market. The research approach used is a qualitative comparative study method. Data were obtained through in-depth interviews with investors, capital market analysts, and academics, supported by literature and documentation in the form of issuer financial reports and publications from the Indonesia Stock Exchange. Informant selection was conducted using purposive sampling, while data analysis used the Miles and Huberman interactive analysis model, which includes data reduction, data presentation, and conclusion drawing. The results show that both growth investing and value investing are applied in the Indonesian capital market with various adjustments to the volatile market characteristics dominated by retail investors. Growth investing focuses more on a company's future growth potential and offers the opportunity for high returns, but is accompanied by significant volatility risks. Meanwhile, value investing emphasizes finding stocks that promise to be below their intrinsic value with a relatively lower level of risk, although requiring a longer investment period. This study also found that no investment strategy is absolutely superior, as the effectiveness of each strategy is strongly influenced by market conditions, investor characteristics, and investment objectives and horizons. This study concludes that understanding the characteristics of the Indonesian capital market and implementing investment strategies are crucial factors for investors in optimizing portfolio performance. These findings are expected to contribute theoretically to the study of investment strategies and serve as a practical reference for capital market investors in Indonesia.
Analysis of Students’s Higher-Order Skills through Project-Based Learning on Acid-Bases Topic Paristiowati, Maria; Afrizal, Afrizal; Nainggolan, Icha Ananda
International Journal of Social and Management Studies Vol. 4 No. 1 (2023): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i1.266

Abstract

This study aims to analyze higher order thinking skills through a project-based learning model on acid-base material. The project being carried out is to make natural acid-base indicators and to be able to determine the acid-base properties of solutions from the natural acid-base indicators that have been made.This research was conducted from January 2021 to June 2021. This research used a qualitative research method, an interpretive paradigm with 40 students in class XI IPA in Jakarta as subjects. Data collection techniques were carried out by class observation, student and teacher reflective journals, student worksheets and tests of higher order thinking skills.Based on observations, the dominant skill is analyzing skill which is equal to 83.33%, the second skill is evaluating skill which is equal to 79.16%, and the third skill is creating skill amounting to 77.50%. Based on the test results, the dominant skill is analyzing skills by 75.44%, the second skill is evaluating skills by 70.36%, and the third skill is evaluating skills by 69.58%.
Digital Literacy Analysis through Flipped Classroom Learning using Web-Edmodo on Buffer Solution Material Setyorini, Triyana Wahyu; Paristiowati, Maria; Afrizal, Afrizal
International Journal of Social and Management Studies Vol. 4 No. 1 (2023): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i1.267

Abstract

- This study aims to determine students' digital literacy through Flipped Classroom learning on buffer solution material using web-Edmodo. The research was conducted at SMA N 1 Padangan, East Java. This research method is a qualitative method. The learning model used is the flipped classroom, while the Edmodo web is a platform that can be used in the teaching and learning process anywhere and anytime. Data collection techniques include distributing digital literacy questionnaires, observation, interviews, reflective journals, and documentation. The digital literacy dimensions analyzed in this study consist of information, communication, content-creation, safety, and problem-solving. The results showed that the students had a very good category in the dimensions of information, communication, content creation, and safety, while in problem-solving they had a good category. Thus it can be concluded that the use of the Edmodo web in buffer solution learning through the flipped classroom can foster students' digital literacy
Integration Of Technology In Problem-Based Learning To Improve Students Computational Thinking: Implementation On Polymer Topics Nurasiah, Nurasiah; Paristiowati, Maria; Erdawati, Erdawati; Afrizal, Afrizal
International Journal of Social and Management Studies Vol. 4 No. 2 (2023): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i2.280

Abstract

This research is motivated by the importance of developing computational thinking skills for students in facing the challenges of the 21st century. Computational thinking is described as a thinking process in formulating problems and solving problems computationally through computers, humans or machines. Its skills can be measured during the learning process of students with the approach of basic computational thinking strategies as follows: Are students able to decompose complex problems into simpler problems? (Decomposition), can students create problem patterns? (Pattern recognition), are students able to focus on issues that are considered important? (Abstraction), and whether students can solve problems systematically (Algorithm) with SMART (specific, measurable, attainable, relevant, time-based). The research aims to improve students' computational thinking skills through the integration of technology in problem-based learning models on polymer topics. This study uses a quasi-experimental quantitative method with none equivalent control group design. The subjects in this study were students of SMAN 1 South Tangerang City, totaling 66 students of class XII. The results showed that the computational thinking skills of students increased after the implementation of the problem-based learning model integrated with technology. This is indicated by the average N-Gain Score for the experimental class which is 56.65%, which is included in the quite effective category, and based on the independent sample t-test. The Sig value is obtained. (2-tailed) 0.007. This indicates Sig. (2-tailed) <, it can be concluded that there is a significant positive effect of the use of technology integration in the problem-based learning model on polymer topics.
AN ANALYSIS OF THE READABILITY OF ENGLISH TEXTBOOKS USED BY THE STUDENTS Nurdiana, Nurdiana; Fiprinita, Rizki; Afrizal, Afrizal; Efendi, Susmitra Muhammad
Journal of English and Arabic Language Teaching Vol 16, No 2 (2025): J/E/A/L/T (December)
Publisher : State Islamic University of Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Investigating the students’ readability level of the English Textbook used in the second grade of SMK Negeri 1 Kelayang was the objective of this research. There were 25 students in the sample. This research used a content analysis method with a quantitative approach. In collecting the data, the researchers distributed a test named the Cloze test. The research finding was that the mean score of the Cloze test was 18. Based on the judgment of the students’ readability level, a score below 40 is classified as a frustration level. In conclusion, the English textbook for second-grade students of SMK Negeri 1 Kelayang is not appropriate for the students.
Pengaruh Kompetensi Sumber Daya Manusia, Pemanfaatan Teknologi Informasi dan Efektivitas Sistem Informasi Akuntansi terhadap Kualitas Laporan Keuangan pada Pemerintah Kabupaten Tebo Putri, Shelsa Moertiriany; Afrizal, Afrizal; Wahyudi, Ilham
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 3 (2025): Desember 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i3.1169

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Kompetensi Sumber Daya Manusia, Pemanfaatan Teknologi Informasi, dan Efektivitas Sistem Informasi Akuntansi terhadap Kualitas Laporan Keuangan pada Pemerintah Kabupaten Tebo. Kerangka teori penelitian didasarkan pada Resource-Based View (RBV) yang menekankan pentingnya optimalisasi sumber daya internal organisasi, serta model keberhasilan sistem informasi DeLone & McLean sebagai landasan dalam menilai efektivitas sistem informasi akuntansi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 125 responden yang merupakan pegawai pengelola keuangan pada Organisasi Perangkat Daerah (OPD) Kabupaten Tebo. Teknik analisis data yang digunakan adalah regresi linear berganda untuk menguji pengaruh masing-masing variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa secara simultan Kompetensi SDM, Pemanfaatan Teknologi Informasi, dan Efektivitas Sistem Informasi Akuntansi berpengaruh signifikan terhadap Kualitas Laporan Keuangan. Namun secara parsial, hanya Efektivitas Sistem Informasi Akuntansi yang berpengaruh positif dan signifikan, sedangkan Kompetensi SDM dan Pemanfaatan Teknologi Informasi tidak berpengaruh signifikan. Temuan ini menunjukkan bahwa efektivitas sistem informasi akuntansi merupakan faktor utama dalam meningkatkan kualitas laporan keuangan pemerintah daerah.   This study examines the influence of Human Resource Competence, Information Technology Utilization, and the Effectiveness of Accounting Information Systems on the Quality of Financial Reports within the Tebo Regency Government. The theoretical foundation draws on the Resource-Based View (RBV), which underscores the strategic importance of optimizing internal organizational resources, alongside the DeLone and McLean Information System Success Model, which provides a framework for evaluating the effectiveness of accounting information systems. A quantitative approach was employed using a survey method, in which questionnaires were administered to 125 financial management personnel across the Regional Government Organizations (OPD) of Tebo Regency. Multiple linear regression analysis was conducted to assess the individual and simultaneous effects of the independent variables on the dependent variable. The results show that Human Resource Competence, Information Technology Utilization, and Accounting Information System Effectiveness collectively exert a significant influence on the Quality of Financial Reports. However, when tested individually, only the Effectiveness of the Accounting Information System demonstrates a positive and significant effect, whereas Human Resource Competence and Information Technology Utilization do not exhibit significant impacts. These findings indicate that the effectiveness of the accounting information system serves as the key determinant in enhancing the quality of financial reporting within regional government entities.  
Factors Influencing Financial Distress in Jakarta Islamic Index (JII) Companies Listed on the Indonesia Stock Exchange, 2014-2019 Agryadini, Roselika; Afrizal, Afrizal; Jumaili, Salman
Jurnal Cakrawala Akuntansi Vol. 15 No. 1 (2023): Jurnal Cakrawala Akuntansi
Publisher : Faculty of Economics and Business Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jca.v15i1.46753

Abstract

This study was conducted to determine the effect of price earning ratio, inventory turn over (ITO), audit committee size, frequency of audit committee meetings, inflation, and exchange rates on financial distress in Jakarta Islamic Index (JII) companies listed on the Indonesia Stock Exchange. 2014-2019 period. The independent variables used in this study are price earning ratio, inventory turn over (ITO), audit committee size, frequency of audit committee meetings, inflation, and exchange rates. The dependent variable in this study is financial distress. This type of research is quantitative research. The population in this study is the Jakarta Islamic Index (JII) companies listed on the Indonesia Stock Exchange for the 2014-2019 period. The sample in this study was taken using purposive sampling method with a total sample of 11 companies. The data analysis used in this study is multiple linear regression analysis with the help of the SPSS program. The data in this study are secondary data obtained from the official website of IDX. The results of this study indicate that the frequency of audit committee meetings has a significant negative effect on financial distress, and the price earnings ratio has a significant positive effect on financial distress. Meanwhile, inventory turnover, audit committee size, inflation and exchange rate have no significant effect on financial distress
Penerapan Digital Marketing Sebagai Sarana Pemasaran Produk UMKM Afrizal, Afrizal; Soetjipto, Ken Sabardiman; Sumarna, Agus
ARSY : Jurnal Aplikasi Riset kepada Masyarakat Vol. 6 No. 3 (2025): ARSY : Jurnal Aplikasi Riset kepada Masyarakat
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/arsy.v6i3.2035

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian nasional, namun masih banyak pelaku UMKM yang menghadapi keterbatasan dalam pemasaran produk, khususnya pada pemanfaatan teknologi digital. Program Kreativitas Mahasiswa (PKM) ini bertujuan untuk menerapkan strategi digital marketing sebagai sarana peningkatan pemasaran produk UMKM. Metode pelaksanaan meliputi identifikasi kebutuhan UMKM, pelatihan penggunaan media digital, pendampingan pembuatan konten promosi, serta optimalisasi platform pemasaran daring seperti media sosial dan marketplace. Kegiatan ini juga mencakup evaluasi efektivitas digital marketing melalui indikator peningkatan jangkauan pemasaran, interaksi konsumen, dan penjualan produk. Hasil yang diharapkan dari program ini adalah meningkatnya kemampuan pelaku UMKM dalam mengelola pemasaran digital secara mandiri, memperluas jangkauan pasar, serta meningkatkan daya saing produk UMKM. Penerapan digital marketing diharapkan menjadi solusi berkelanjutan dalam mendukung pengembangan UMKM di era ekonomi digital.
Co-Authors , Miftahul Jannah - Montesqrit -, Norman Ferdinal Abdi Dharma Adang Bachtiar Adang Bachtiar Adang Bachtiar Ade Dasrial Adha, Dedi Adi Putri, Indah Adlis Santoni Afrida Sary Puspita Agnia, Wini Agryadini, Roselika Agus, Azwar Agustina, Wiwit Ahmad Louis, Ahmad Ahmad Ridwan ahmad rizal Ahmad Syakur Ahyar Ahyar Ainul Mardhiah, Ainul Akbar, Kevin Naufal Akmal, Sirajuddin Akmilatunnisa, Akmilatunnisa Alen Saprika Alfiandi, Bob Alfitri Alfitri Alfitri Alfitri Alfred Alfred Almh. Ike Sri Redjeki Amalia, Hafizha Azra AMBARWATI, ANNISA Amel Yanis Aminah Aminah Amri Amir Amri, Mila Amrulloh, M. Sholahuddin Amry, Zul Ana Ana Andi Urfia Awaliah Andria, Rama Aniza Octoviani Anjik Sukmaaji Annisa Wulandari Antono, Rudi April, Muhammad Ardiyansyah Ardiyansyah Ardo, Okilanda Ariandini, Dinda Ariani, Rini Arifin Zainal Aris Tristanto Aris Tristanto Aris Tristanto Arman, Juni Arum Dwi Anjani Aryadie Adnan Asdi Agustar Asep Machpudin Asep Riswoko Asriani Asriani, Asriani Asrinaldi Asrinaldi Astuti, Elya Asy-Syiffa, Adinda Mutiara Auradian Marta Aurin, Rizkiza Ayuni, Nadya Qurrota Aziz, Ishak Azmi, Fahrul Azwar * Azwar Azwar Azwar, Azwar Azwarsjah, Tengku Azril Balqis, Natasya Sabilla Balqis, Natasya Sabillah Bambang Satriawan Binti Mohd Afendi, Siti Hajar Bismar Arianto Bob Alfiandi Budiyanti, Fatwa Bustanul Arifin Cahyana, Agung Chaereyranba Sholeh Chendra Perdana Putra Clara Liany Tampubolon Claudia, Feby Dadan Sundara Dadang Mashur Dahlan, Dasrizal Dahlia Dahlia David Sarana Defi Fradila Sari Defrima Oka Surya Delmi Sulastri Delvina, Delvina Dermawan, Bagas Dermawan, Rezki Des Indri Prihantony Deseria, Rita DESI NATALIA, DESI Devi Susana, Devi Dewi, Arisa Dewi, Dian Kharisma Diah PA, Enggar Dian Maulana Diana, Nurdiana Diandi, Akmaluddin Dianita, Oktia Risa Dikjayanti, Melia Dinarni, Dian Diyetmawati, Diyetmawati Donny Haris Dwi Pujiastuti Eddy Marheni Edi Gunawan Edyyul, Ilham Akerda Efendi, Susmitra Muhammad Efendi, Zulham Efrinaldi Efrinaldi Eki Darmawan Eko Martono Eko Martono Eko Purnomo Ekowati Rahajeng Elfia Elfia Elfitra Elfitra Elzas Elzas, Elzas Emilzon Taslim Emriadi - Endang Purwaningsih Enggar Diah Puspa Arum Erawati, Misni Erdawati Erdawati, Erdawati Erehandri, Rivaldo Erfani, Danti Erlina Burhan Erlina Burhan Erwin Erwin Fachrurrozi Fachrurrozi Fachruzzaki, Fachruzzaki Fadel, Fadel Fadilah Hasan Fadjar Goembira Fahrizal Fahrizal Fairuza, Inaya Faisal Yunus Fajri, Rizki Fasdarsyah Fasdarsyah Fathiah, Adha Fatia Fatimah Fauzan . Fauzi, Rizal Ula Ananra Febri Tory Febriana, Michelle Febry Maharani, Annisa Felisya, Suci Rahmatul Fernanda, Hengki fhajri, m Finola, Monicha Aulia fiprinita, rizki Firdaus, Nanda Rizky Firdawati Firdawati Fitri Rahayu Fitria Alisa Fitrini Mansur Fredy Olimsar Fuadi Fuadi G Gunawarman, G Gaurifa, Yulia Setiawati Ghasani, Almas Sabrina Gibran, Muhammad Nur Gusmuliana, Paidi Hafifa, Nur Hairunnas Hairunnas Hamdan Hamdan Hamdika, Wahyu Hanasi, Raihan A. Handrisal Hardisman Hari Permadi Harman Amir Harmayani, Ria Hartono, Makmur Hasmiwati Hasnirwan Hasnirwan Hatidja, St. Hayati, Irma Isra Haykal, Muhammad Helmi Helmi Heriyani, Heriyani Herlina Suciati Herlina, Nelli Hermazoni, Hermazoni Hery Widijanto Hildayatul Rizki Hospita, Wira Hsb, Aminah Rahmah Hsb, Siti Agustina Hudaeni, Nurul Huvaid, Sevilla Ukhtil I GEDE PUTU WIRAWAN Ibnu Hajar Ida Ayu Putri Darmawati Ikhsan Muharma Putra Ikhwanul Arifan Ilahi, Taufiq Ilham Wahyudi IMAM, CHOIRUN Imelda Imelda Indah Damayanti, Indah Indah, Dini Permata Indraddin Indradin Indradin Indrawan, Mohamad Gita Indrawan, Mohammad Gita Indriarahmadani, Indria Rahmadani Indryani, Indryani Intania Permata Irawan, Alfha Rizi Irawan, M. Alfa Rizi Irfan Oktavianus Irma Suryani IRSAN RYANTO Irsan Ryanto Irwan Irwan Ismiyana, Ulydhatul Istika, Tissi Maulidea J, Gilang Ramadhani Jarullah, Jarullah Jayawarsa, A.A. Ketut Jeki Haryanto Jelly Jelly Jelly, Jelly Jendrius Jendrius Juli Hendrita Julianti, M. Ramaddan Junias Robert Gultom Kalalo, Rieneke Ryke Karokaro, Tati Kartinah Kartinah, Kartinah Kaysi, Nisa Khairani, Nerli Khairil Anwar Khairuddin - Khairunnisa Khairunnisa Kharsela, Yeni Kholid Hidayatullah, Kholid khusnul khotimah Komaini, Hayatullah Kontesa, Meria Lahmi, Ahmad Lucky Zamzami Lukito, Laksono Edhi M Ridwan, M. ridwan M. Shabri Abd. Majid M. Yusuf Mahroza, Jonni Mahyuddin, Meriwati Mahyudin Ritonga Mai Efdi Maidarman, Maidarman Maidelwita, Yani Maihasni Maihasni Maihasni Maihasni Maria Paristiowati Markum Marleni Marleni Marliyah, Marliyah Marzuki Marzuki Maskota Delfi Masrun masrun Maulana, Dian Maximilianus Dasril Samura Mega Fatimah Rosana Melinda Noer Mia Aina Miko, Alfan Mimin Sundari Nasution Misni Erwati Mohamad Reza Muammar Alkadafi Muammar Khaddafi Muhammad Ridwan Muhammad Ryu Syaputra Muhammad Tahir Muhammad Zainal Abidin Mukhzarudfa, Mukhzarudfa Muktiarni, Muktiarni Musdalifa Musdalifa Muslim Muslim Mustofa , Samsul Muthia, Gina Mutiara Asy Syiffa, Adinda Na'afi, Septiana Nabila ismi Nainggolan, Icha Ananda Nana Adriana Naufal, Muhammad Dzakwan Nazaki Nazaki Nazri, Nazri Nela Safelia nelsi arisandy arisandy, nelsi arisandy Netty Herawaty Ngaliman, Ngaliman Ningrat, R. W. S. Ningsih, Yanisa Fitria Norini, Norini Nova Susanti Novigator, Hendri Nur Hafifa Nur Indrawati Lipoeto Nurasiah Nurasiah Nurdiana Nurdiana Nurfidari, Nurfidari Nurhayati Nurhayati Nuridin Widya Pranoto Nurmadia, Nurmadia Nurnajmi, Nurnajmi Nursafiah, Nursafiah Nursyirwan Effendi, Nursyirwan Nuzulia Irawati Oktaf Rina Oktora, Ria Ophiyandri, Taufika Ophiyandri, Taufika P.A Kodrat Pramudho Panchadria, Pramana Anwas Parinduri, Ramadha Yanti Perdana, Taslim Permata Jali Dimasiosz Prabowo, Rahayu Adi Prakoso, Lukman Yudho Prayunita Sari, Novalia Niken Pribadi, Ikhsan Abdi Prihantony, Des Indri Priyanto Priyanto Purwaningsih , Endang Putra, Dios Nugraha putra, jefry aprizal Putra, Johni Eka Putra, Juanda Putra, Juli Ishaq Putri Nelly Syofiah Putri, Dhea Salsabila Putri, Faura Chandra Aditya Putri, Novica Putri, Shelsa Moertiriany R. Hariyani Susanti Rahma Hayati Harahap Rahmad Firdaus Rahmad Gurusinga Rahmad Gurusinga Rahman Hidayu Rahmat Hidayat Rakhmawati, Dessy Ramadani, Mery Raniasa Putra Ratih Kusumastuti Ratih Ratnasari Ratna Lestari Redho Rama Putra Reni Yustien Reni, Ises Reviza, Liza Rico Wijaya Z Ridho Afalda Riduan, Akhmad Rika Ampuh Hadiguna Riki Saputra, Riki Rima Semiarty Rimanto, Rimanto Rina Lestari Rinaldo, Rio RINEL MA FITLAYENI S.Sos Ririn Handayani Risky Setiawan Rita Handayani, Rita Rivan , Muhammad Rizanda Machmud Rizkiyah, Ananda Putri Rizky Setiawan Robi Rendra Tribuana Roni Permana Roswati, Roswati Rudi Febriamansyah Rusfa, Dilla Dwi Rahmatin Rusydi Rusydi Sabyan, Muhammad Safitri, Dian Prima Saharani, Adelia Sahrul Gunadi Sahuri Lasmadi Saliman Saliman Salma Salma Salma Wati Salman Jumaili Salsabila, Mutiara Samsul Mustofa Santosa, Tomi Apra Saputra, Alziad Sari , Elvina Mutia Sari , Sintia Eka Puspita Sari, Elvina Mutia Sari, Naura Juwita Sari, Sintia Eka Puspita Sari, Suci Kurnia Sarmiati Sarmiati Sawaluddin Sawaluddin, Sawaluddin Sawaludin, Sawaludin Sayfulloh, Usman Hamid Scheilla Aprilia Murnidayanti Sefrianti, Riski seswandi, agus Setia Budi Setiawan, Budhy Setyorini, Triyana Wahyu Shabri Abd. Majid, M Sholeh , Chaereyranba Sihombing, Hanissa Wandansari Sijabat, Jannes Simarmata, Joner Siregar, Elizabeth Siringo-ringo, Juwita Juliana Siska Adhariani Siska, Lira Tri Siswahyudianto Siti Aisyah SITI MARIYAH Slamet Raharjo Slamet Raharjo Soetjipto, Ken Sabardiman sofia, nur zarit Sofyan Sofyan Solihat, Iis Solly Aryza Soniawan, Vega Srg, Syahruddin Sri Anggraini Sri Budi Purwaningsih Sri Kurniawati Sri Patmi, Sri SRI RAHAYU Sri Setiawati Suaip, Suaip Sudarmanto Budi Nugroho Sugiman, Ranon Suhardi Suhardi SUMARIYATI, RINA RUSDIANA Sumarna, Agus Suriani, Halisah Surtika, Memi Suryadi, A. Fitriani Suryati Suryati Suryawahyuni Latief Susfayetti, Susfayetti Sutrisna, Sela Syafda, Rohadatul Aisy Syahriyanti, Mita Syamsiar, Syamsiar Syaprianto, Syaprianto Syaputra, Fendi Agus Syawaluddin Syawaluddin, Syawaluddin Sylvia Kartika Dhamayanti Tamrin Tamrin Tamrin Tamrin Tarigan, Selvi Br Tarissaputra, Retdian Teguh Sutanto Thoiyibi, M Thong Anh Tran Tinni Trihartini Maskoen Tona Aurora Lubis Trisno Afandi Ulmy, Adella Yauma Utami, Cleofatra Utami, Eva Yuniarti Uz–Zaky, M. Rafi Van Huynh Thanh Pham Van Huynh Thanh Pham Vira Sovita Vonny Indah Mutiara Wahyu Hamdika Wahyu, Milde Wazirman, Wazirman Wijaya, Sean Michael Owen Winda, Rahma Wirma, Sucy Lestari Wirmie Eka Putra Witarsyah, Witarsyah Yandrizal Yandrizal Yani, H. Ahmad Yenni Darvina Yoggi Harmaidi Yogi Arnaldo Putra Yogi Setiawan Yulia Setiawati Gaurifa Yulitri, Rina Yulmardi Yulmardi Yuniar Lestari Yunita Yunita Yupita, Sles Yusirwan Yusuf Yusriana Yusriana, Yusriana Zainal Arifin Zainal Zainal Zaini Ali Zetra, Aidinil Zurmayeni, Zurmayeni Zusmelia Zusmelia