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All Journal Pedagogi: Jurnal Ilmu Pendidikan Journal of Nonformal Education JURNAL KONFIKS Masyarakat, Kebudayaan dan Politik Jurnal Manajemen & Supervisi Pendidikan Al Ishlah Jurnal Pendidikan Tech-E CaLLs : Journal of Culture, Arts, Literature, and Linguistics Pendas mahakam : jurnal pendidikan dan pembelajaran Sekolah Dasar Ilmu Budaya: Jurnal Bahasa, Sastra, Seni, dan Budaya Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Administrasi dan Manajemen Pendidikan JURNAL BAHASA, SASTRA DAN PEMBELAJARANNYA Pendas : Jurnah Ilmiah Pendidikan Dasar Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Pedagogik Journal of Islamic Elementary School Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya Jurnal Basicedu Journal on Education EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Jurnal Basataka (JBT) Jurnal Dinamika Manajemen Pendidikan (JDMP) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat JAMP : Jurnal Administrasi dan Manajemen Pendidikan Loa : Jurnal Ketatabahasaan dan Kesusastraan Aksara: Jurnal Ilmu Pendidikan Nonformal Jurnal Scientia Jurnal Tinta: Jurnal Ilmu Keguruan dan Pendidikan Borneo Educational Journal (Borju) Didaktika: Jurnal Kependidikan Jurnal Cahaya Mandalika Buletin Poltanesa Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] CENDEKIA : Jurnal Ilmu Pengetahuan EduLine: Journal of Education and Learning Innovation Prosiding Seminar Nasional Sasindo Edu Cendikia: Jurnal Ilmiah Kependidikan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Waniambey: Journal of Islamic Education Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JUrnal Riset Ilmu Pendidikan AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Locus Penelitian dan Pengabdian Tarbiyah Wa Ta'lim: Jurnal Penelitian Pendidikan dan Pembelajaran Jurnal Diksatrasia : Jurnal Ilmiah Pendidikan Bahasa dan Sastra Indonesia Fikruna : Jurnal Ilmiah Kependidikan dan Kemasyarakatan Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Southeast Asian Journal of Islamic Education Journal of Educational Sciences Kajian Linguistik dan Sastra Jurnal Basicedu ALSYS : Jurnal Keislaman dan Ilmu Pendidikan Journal of Educational and Cultural Studies Communio: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmu Manajemen dan Pendidikan Adjektiva: Educational Languages and Literature Studies Media Bina Ilmiah Journal of Pedagogy and Education Science JOEL: Journal of Educational and Language Research Borneo Journal of Primary Educaton Borneo Journal of Islamic Education JS (Jurnal Sekolah) JBSI: Jurnal Bahasa dan Sastra Indonesia Journal of Educational Management Research Research Horizon AMMA : Jurnal Pengabdian Masyarakat EDUMALSYS Journal of Research in Education Management BEduManageRs Journal : Borneo Educational Management and Research Journal Journal of Literature and Education Educational Studies: Conference Series Nusantara Journal of Multidisciplinary Science Jurnal Manajemen Pendidikan Islam Advances In Social Humanities Research International Journal of Education, Vocational and Social Science Scientific Development Journal Jurnal Ragam Pengabdian Jurnal Pendidikan Progresif Doh Gisin Jurnal Studi Islam Indonesia (JSII) Disastra: Jurnal Pendidikan Bahasa dan Sastra Indonesia Aksara Edumaspul: Jurnal Pendidikan Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Jurnal Abdimas Mahakam
Widyatmike Gede Mulawarman
Universitas Mulawarman
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pesantren-Based Curriculum Management to Enhance the Quality of Learning at Al Azhar 46 Kindergarten, Samarinda Rika, Fajar Eriza Rikasari; Nurlaili, Nurlaili; Sudarman, Sudarman; Hidayanto, Dwi Nugroho; Gede Mulawarman, Widyatmike; Haryaka, Usfandi
Borneo Educational Journal (Borju) Vol. 7 No. 2 (2025): August
Publisher : Teacher Training and Education Faculty, Widya Gama Mahakam Samarinda University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/bej.v7i2.2114

Abstract

Pesantren-based curriculum management is a blend of the national curriculum and the foundation’s curriculum, administered within an educational management system to provide continuous knowledge acquisition in both general sciences and Islamic studies. This study aims to describe the pesantren-based curriculum management, covering planning, organizing, implementation, and evaluation at Al Azhar 46 Kindergarten, Samarinda. The research employs a qualitative descriptive method through a case study approach, utilizing data collection techniques such as observation, interviews, and documentation, with data validity ensured through source triangulation. The findings reveal that: 1) Curriculum planning at Al Azhar 46 Kindergarten begins with an analysis of community needs, emphasizing religious education based on adab (Islamic manners) to instill religious and moral values from an early age. The curriculum is formulated on the philosophical foundation of the Qur’an and Hadith to ensure religious content aligns with Islamic teachings. 2) The pesantren-based curriculum development highlights tahfizh (Qur’an memorization) classes and adab learning, implemented continuously from kindergarten through junior high school to nurture noble character from an early age. 3) Curriculum management implementation at Al Azhar 46 Kindergarten is conducted through structured planning that integrates the national and religious curricula in a balanced manner. The learning process emphasizes teacher role modeling, habituation of religious values, and employs tahfizh methods such as Alsam and Tilawati. 4) The evaluation of pesantren-based curriculum management is carried out regularly and systematically, including annual work meetings, semester coordination meetings, and program evaluations every three months. 5) The implementation of pesantren-based curriculum management at Al Azhar 46 Kindergarten positively impacts the quality of learning. The curriculum management has been executed systematically, adhering to the functions of curriculum management through the development of technical guidelines and integrative modules that facilitate the balanced implementation of both the national and pesantren curricula
Evaluasi Kebijakan Pendidikan Inklusif di SMA Negeri 1 Penajam Paser Utara Theodora, Novieta Christina; Komariyah, Laili; Haeruddin; Mulawarman, Widyatmike Gede; Haryaka, Usfandi; Yahya, Masrur
Borneo Educational Journal (Borju) Vol. 7 No. 2 (2025): August
Publisher : Teacher Training and Education Faculty, Widya Gama Mahakam Samarinda University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/bej.v7i2.2135

Abstract

Inclusive education is an educational system that ensures equity and equality for all students, including those with special needs, within regular educational institutions. Although the implementation of inclusive education in schools is supported by legal frameworks and national policies, there remain gaps between the policy standards and actual practices in schools, including at SMA Negeri 1 Penajam Paser Utara. This study aims to: (1) describe the implementation of inclusive education policy at SMA Negeri 1 Penajam Paser Utara; (2) identify the barriers to its implementation; and (3) explore solutions to overcome these barriers. This research adopts a qualitative approach using an evaluation method. The findings reveal that: (1) the implementation of inclusive education policy at SMA Negeri 1 Penajam Paser Utara has not fully met the standards set by regulations; (2) the key barriers include the availability of special education teachers, initial assessments, infrastructure, and funding; and (3) proposed solutions involve strengthening resources, improving programs, and requesting additional funding. Inclusive education is expected to be implemented more effectively through systematic and comprehensive improvements at the school level, thereby providing fair and equal services to all students, including those with special needs.
PERENCANAAN PEMASARAN BERBASIS KOMUNITAS SEKOLAH DALAM MENUMBUHKAN LOYALITAS ORANG TUA Abeh, Yohanes Andy; Batang, Samson; Wan, Markus; Wibawa, Radhitya; Mebang, Desi Natalia; Fitriadi, Ahmad; Mulawarman, Widyatmike Gede; Komariyah, Laili; Nurlaili, Nurlaili
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 9 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i9.3392

Abstract

In an era of increasingly competitive schools, educational marketing has become a crucial strategy for attracting and retaining students. This study aims to analyze community-based marketing planning in schools and evaluate its effectiveness in building parental loyalty. The research was conducted using a descriptive qualitative approach in a school in Mahakam Ulu Regency, with data collection techniques including interviews, observations, and documentation. The results indicate that active involvement of the school community—including parents, alumni, and the community—in planning and implementing marketing strategies plays a vital role in increasing trust, a sense of belonging, and parental loyalty towards the educational institution. Strategies used include organizing community events, utilizing parental testimonials, leveraging alumni networks, and digital storytelling through community social media. These findings affirm that community-based marketing not only strengthens the school's image but also creates long-term relationships with parents as educational partners. Recommendations include the importance of fostering collaborative communication with parents, forming an active and inclusive school community, and optimizing the potential of alumni and social media as part of a sustainable promotion strategy.
School Principal’s Leadership Strategies in Building Collaboration Among the School, Parents, and Community at Madrasah Tsanawiyah Muslimin Indonesia Center Riana, Dewi; Sudarman, Sudarman; Akhmad, Akhmad; Gede Mulawarman, Widyatmike; Azainil, Azainil; Hidayanto, Dwi Nugroho
Borneo Educational Journal (Borju) Vol. 7 No. 2 (2025): August
Publisher : Teacher Training and Education Faculty, Widya Gama Mahakam Samarinda University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/bej.v7i2.2124

Abstract

The principal’s leadership strategy in building collaboration is a series of planned and structured steps taken by the principal to encourage, empower, and unite the school, parents, and the community to actively participate in the educational process at school. This study aims to identify and analyze the principal’s leadership strategies in building effective collaboration between the school, parents, and the community at Madrasah Tsanawiyah Muslimin Indonesia Center (MIC) Samarinda City. This research uses a qualitative approach with data collection techniques through observation, interviews, and documentation. The results show that: (1) The principal implements adaptive and participatory leadership strategies, such as establishing open communication, holding regular meetings, and involving parents and the community in decision-making and school program implementation. (2) The obstacles and challenges faced include a lack of awareness and time from parents, minimal two-way communication, and limited community resources. (3) To overcome these obstacles, the principal conducts communication initiatives, designs attractive collaborative programs, and provides training for parents and the community to better understand their important role in education. (4) The principal also optimizes the role of parents and the community by empowering them in various school activities. The conclusion of this study is that effective and contextual leadership strategies have proven capable of building a solid partnership between the school, parents, and the community, thus contributing positively to improving the quality of learning and strengthening students’ character. Strong collaboration among these three parties is essential to support the improvement of education quality and the holistic development of students. However, the involvement of parents and the community in school activities remains low and is not yet optimally structured, thus requiring the active role of the principal as a leader and facilitator
Strategic Management of the Quality Control Group (GKM) in Preparing Program Study Accreditation at the Faculty of Teacher Training and Education, Widya Gama Mahakam University, Samarinda: Strategic Management of the Quality Control Group (GKM) in Preparing Program Study Accreditation at the Faculty of Teacher Training and Education, Widya Gama Mahakam University, Samarinda Prilia Putri, Aldila; Gede Mulawarman, Widyatmike; Bahzar, Moh; Azainil, Azainil; Hidayanto, Dwi Nugroho; Akhmad, Akhmad
Borneo Educational Journal (Borju) Vol. 7 No. 2 (2025): August
Publisher : Teacher Training and Education Faculty, Widya Gama Mahakam Samarinda University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/bej.v7i2.2128

Abstract

Strategic management of the Quality Control Circle (QCC) is a quality control approach that emphasizes active participation, collaboration, and creativity of group members in systematically and continuously solving quality problems to achieve improvements in work quality and organizational productivity. The QCC is responsible for carrying out the quality assurance process, primarily through monitoring, evaluation, and control of the implementation of education and teaching, with the main objective of achieving the quality standards set by the educational institution. The purpose of this study is to describe and analyze the management strategy of the Quality Control Circle (QCC) in optimizing the preparation for study program accreditation at the Faculty of Teacher Training and Education, Widya Gama Mahakam University Samarinda. The research focuses on four managerial aspects: planning, organizing, implementation, and supervision in the context of quality improvement through the QCC strategy. This research uses a qualitative approach with a case study method. Data were collected through in-depth interviews, observation, and documentation involving relevant parties, such as faculty leaders, lecturers, and the QCC team. The results of the study show that: 1) The QCC strategy in preparing for accreditation at the Faculty of Teacher Training and Education, Widya Gama Mahakam University Samarinda begins with planning based on SWOT analysis, resulting in a targeted work plan for improving the quality of the study program. 2) Organization is carried out participatively with a clear structure, involving lecturers, staff, and students according to their competencies. 3) Implementation has proven effective through improvements in learning quality, utilization of technology, and the involvement of all faculty elements, which are evaluated using the PPEPP cycle and accreditation achievement indicators. 4) Supervision is conducted through regular evaluation, internal quality audits, and follow-up actions, ensuring that the QCC strategy remains adaptive to changing standards and is able to address the challenges of educational quality in a sustainable manner.
Cognitive Leap or Digital Divide? A Comparative Study on AI-Driven Learning and Student Analytical Capacity in Samarinda and Aceh Anita, Anita; Mulawarman, Widyatmike Gede; Susilo, Susilo
Jurnal Pendidikan Progresif Vol 15, No 3 (2025): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpp.v15i3.pp1811-1828

Abstract

Cognitive Leap or Digital Divide? A Comparative Study on AI-Driven Learning and Student Analytical Capacity in Samarinda and Aceh. Objective: The purpose of this study is to investigate the impact of artificial intelligence (AI) on teaching methods on students' analytical thinking abilities in Aceh and Samarinda, two distinct regions of Indonesia. This study explores whether AI functions as a reflective cognitive stimulant or simply as a way to speed up students' assignments. Method: This study employed a descriptive qualitative analysis, utilizing data collection methods such as semi-structured interviews with 80 participants, comprising 20 teachers and 60 high school students from Aceh and Samarinda. In addition, analytical tools such as NVivo 14 also supported the data management process, such as selective, axial, and open coding. Purposive sampling was used to select participants representing diverse educational environments and varying digital literacy levels. Through researcher triangulation, peer debriefing, and member checking, thematic saturation was ensured, and rigor was upheld. Findings: The results show significant regional variations in the use of AI. AI is utilized as a tool for introspection, argument construction, and investigation of various viewpoints in Samarinda, where educators demonstrate higher levels of digital and pedagogical literacy. Students actively utilize ChatGPT and related sites to develop their critical thinking skills. On the other hand, due to a lack of teacher supervision and limited exposure to technology, AI is primarily used in Aceh to automate tasks with minimal critical engagement. Students often turn to AI for quick responses, which can hinder their ability to think critically and develop their analytical skills. Conclusion: This study concluded that the quality of teacher mediation and the pedagogical context have a greater influence on students' analytical abilities than access to technology. Reflective learning techniques, teacher digital competence, and an educational culture that prioritizes critical thinking over task completion are all necessary for effective AI integration. Keywords: artificial intelligence, analytical thinking, teacher literacy, digital education, ChatGPT, pedagogical approach.
EMPOWERING DIGITAL TRANSFORMATION IN EDUCATIONAL MANAGEMENT: A COMMUNITY SERVICE PROGRAM AT UNISSA, BRUNEI DARUSSALAM Fitriadi, Ahmad; Mulawarman, Widyatmike Gede; Azainil, Azainil; Warman, Warman; Susilo, Susilo
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 3 (2025): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i3.2936

Abstract

The rapid advancement of digital technologies has fundamentally reshaped educational systems worldwide, compelling higher education institutions to adopt adaptive management strategies that align with evolving pedagogical and operational demands. In this context, a community service program (Pengabdian kepada Masyarakat – PKM) was implemented at Universiti Islam Sultan Sharif Ali (UNISSA), Brunei Darussalam, to strengthen institutional capacity for digital transformation in educational management. The program specifically targeted UNISSA’s administrators, lecturers, IT personnel, and selected student representatives, fostering a comprehensive understanding of digital governance, smart campus systems, Learning Management System (LMS) optimization, and the integration of artificial intelligence (AI) in higher education. Using a combination of public seminars, interactive workshops, hands-on demonstrations, mentoring sessions, and knowledge-sharing activities, the initiative facilitated bilateral learning between Universitas Mulawarman (UNMUL) and UNISSA. The program’s outcomes included improved comprehension of digital management frameworks, heightened awareness of the role of digital leadership and robust infrastructure, and the identification of strategic pathways for sustaining transformation. Additionally, cross-institutional exchange enriched participants’ perspectives by integrating global best practices with localized policy and cultural contexts. The PKM not only advanced UNISSA’s readiness for digital innovation but also strengthened long-term academic collaboration between Indonesia and Brunei Darussalam.
MANAJEMEN KEPEMIMPINAN KEPALA SEKOLAH DALAM PENINGKATAN KOMPETENSI PEDAGOGIK GURU SD NEGERI 021 SUNGAI KUNJANG SAMARINDA : MANAJEMEN KEPEMIMPINAN KEPALA SEKOLAH DALAM PENINGKATAN KOMPETENSI PEDAGOGIK GURU SD NEGERI 021 SUNGAI KUNJANG SAMARINDA Ratnasari, Wienda; Komariyah, Laili; Masruhim, Amir; Gede Mulawarman, Widyatmike; n, Nurlaili; Dwiyono, Yudo
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Build
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.34267

Abstract

School principal leadership management is important in the process of managing and leading school resources to improve teacher competence and learning quality effectively through planning, organizing, implementing, and evaluating. The purpose of this study is to describe the planning, organizing, implementing, and supervising carried out by the principal in improving teachers' pedagogical competence at SD Negeri 021 Sungai Kunjang, Samarinda City. This study uses a qualitative approach with a case study method. Data were collected through in-depth interviews, observations, and documentation involving the principal, teachers, and other related parties. Data analysis was carried out interactively through stages of data collection, data reduction, data presentation, and conclusion drawing. To maintain data validity, the researcher used source triangulation and technique triangulation techniques. The results of the study show: 1) The principal's leadership planning in improving teachers' pedagogical competence by collecting data from teacher performance evaluations. 2) Organization is carried out through a clear division of tasks, coordination with school partners, and the empowerment of senior teachers as mentors to support teacher professional development, 3) Implementation includes technical guidance programs, in-house training, learning communities, webinars, and independent training on the Merdeka Mengajar platform, supported by regular academic supervision. 4) Supervision in the form of monitoring and evaluation is carried out periodically through classroom observation, evaluation meetings, monitoring, and constructive feedback for continuous improvement of the teacher competency improvement program. The principal actively provides guidance and supervision, and develops a data-based evaluation system for a more effective teacher competency development program
Analisis Puisi “Kamu Tidak Istimewa” Karya Natasha Rizky dengan Pendekatan Struktural Nurul Maghfirah; Yusak Hudiyono; Nina Queena Hadi Putri; Widyatmike Gede Mulawarman
Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Vol. 11 No. 2 (2025)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/onoma.v11i2.5729

Abstract

Penelitian ini bertujuan untuk menganalisis struktur puisi Kamu Tidak Istimewa karya Natasha Rizky dengan menggunakan pendekatan struktural. Metode yang digunakan adalah metode deskriptif kualitatif, dengan teknik pengumpulan data melalui studi pustaka, yaitu dengan membaca buku Kamu Tidak Istimewa karya Natasha Rizky dan mencatat bagian-bagian puisi yang mencerminkan struktural yang membentuk keseluruhan karya. Hasil penelitian terhadap puisi Kamu Tidak Istimewa karya Natasha Rizky mengungkap sembilan data yang mencerminkan elemen-elemen struktural dalam puisi ini. Data-data tersebut berasal dari analisis terhadap struktur fisik dan batin puisi yang terdiri dari beberapa aspek penting. Struktur fisik puisi mencakup analisis diksi, pengimajinasian, kata konkret, majas, dan tipografi yang digunakan oleh penyair untuk menyampaikan pesan dan makna. Sementara itu, struktur batin puisi dianalisis melalui tema, perasaan, nada dan suasana, serta amanat yang terkandung di dalamnya. Melalui analisis kedua struktur ini, penelitian ini mampu menggali makna mendalam dan hubungan harmonis antara elemen-elemen dalam puisi sehingga menciptakan kesatuan yang utuh dalam karya, sekaligus menunjukkan bahwa struktur puisi memberikan kontribusi besar dalam menyampaikan pesan dan estetika yang diinginkan oleh penulis.
Pentingnya Kompetensi Komunikasi SDM Pendidikan dalam Mendukung Strategi Pemasaran Institusi Novarita; Nurlaili; Widyatmike Gede Mulawarman
BEduManagers Journal : Borneo Educational Management and Research Journal Vol. 6 No. 1 (2025): BEduManagers Journal : Borneo Educational Management and Research Journal
Publisher : Manajemen Pendidikan Program Doktor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/bedu.v6i1.5460

Abstract

Global competition among educational institutions demands marketing strategies that rely not only on formal promotional efforts but also on the communication competence of human resources (HR). Lecturers, administrative staff, and public relations personnel play a pivotal role as the frontliners in conveying the institution’s values, both directly and through digital media. This study employs a qualitative approach with a case study design at a private university in East Kalimantan. Data were collected through in-depth interviews, observation of promotional activities, and documentation of institutional communication content. The analysis was conducted through data reduction, thematic categorization, and source triangulation. Three main aspects were identified as significant contributions of communication competence to institutional marketing strategies: (1) Effective interpersonal communication (85%) contributes to strengthening student loyalty and attracting prospective students; (2) Adaptive digital communication (78%) expands information outreach and enhances the institution’s reputation through social media, email marketing, and promotional videos; (3) Internal branding through communicative services (73%) shapes a positive public perception of the institution’s quality and work culture. Communication competence of educational HR plays a strategic role in shaping the institution’s image and competitiveness. Therefore, developing interpersonal and digital communication soft skills must be integrated into educational HR management policies in a sustainable manner.
Co-Authors Abdul Rahmat Abdullah S Abdullah S Abeh, Yohanes Andy Afriani, Rika Afriyanti Afriyanti, Afriyanti Agus Santosa Agus saputra Ahmad Fauzi Ahmad Fitriadi Ahmad Mubarok AKHMAD Akhmad Akhmad Akhmad Akhmad Akhmad Akhmad Akhmad Akhmad Akhmad Akhmad Samsuri Alfian Rokhmansyah Alfira, Jihan Ali Kusno Ali Kusno Allo, Aris Ringgi Alya Puspita Zahra Alya Puspita Zahra Ambar Putri Srihandari Ambar Sri Pratiwi Ambar Sri Pratiwi Ami Aulia Amina Amina Anak Agung Gede Sugianthara Anang Arief Abdillah Andi Aslindah Andi Aslindah Andi Aslindah Andri Andri Anggra Prima Anggra Prima Anggrayani Anggrayani, Anggrayani Anggunan Tunggal Anggy Hanggara Anis Widayati Anissaa Alhaqqoh Darwis Anita Anita Anita Anita Anjayani, Dewi Anugrah Anugrah Apriliyani Apriliyani Ardiansyah, Sulfi Ari Wardani, Yulinda Arie Ekayudhistira Arie EkaYudhistira Kirana Tejawati Arifin, M Bahri Arifin, Syaiful Aris Ananta ARIYANTI, YENI Arruan, Ariantho Arwiah Arwiah, Arwiah Asnan Hefni Asriani, Nur Asyarah, Wulan Noviyanti Atin Nuryadin Ayu Erwin H Azainil Azainil Azlina Idris Bahri Arifin Bahzar, Moh Basri Basri Basri Basuni, Basuni Batang, Samson Berman Hutahaean Bibit Suhadmady Bibit Suhatmadi Bibit Suhatmady Bibit Suhatmady Budiawati, Syifa' Hanum Cahyana Adi, Eka Catur Prida Retnivia Catur Prida Retnivia Chairul Anwar Chelda Yuliana Chelda Yuliana Cut Nurjannah Darwis, Anissaa Alhaqqoh Dedy Hartanto Dewi Anjayani Diah Astuty Didit Wahyu Putra Dila, Ramika Dina Ayu Rachma Ilmiana Dinda Ruszayanthi Dini Aulia Mahmud Dwi Nugroho Hidayanto Dwi Oktora Rahayu N. Dwi Rijaya Hakiki Dwi Rijaya Hakiki Dwiyono, H. Yudo Dwiyono, Yudo Dyah Retno Sulistyani Efa Herlina Batubara Eka Selvi Handayani Elkana April Lia Endang Dwi Sulistyowati Endang Herliah Eny Ratnawati Eva Rosdiana Br Sitepu Evi Aryanti Tombi Evi Muliani Fachrul Rozie Fachrul Rozie Farawita, Ria Fauzi Ahmad Muda Fauziyyah Fernando, Victhor Feti Fahmimroah Firmansyah Firmansyah Fitriadi, Ahmad Fitriani Friska Umi Puspita Sari Galih Yudha Saputra Gamar Al Haddar Geleuk, Maria Benga Hadika Azizul Ala Haeruddin Haeruddin Haeruddin Haeruddin Hajer Abdallah Albshkar Hakiki, Dwi Rijaya Halimatusya’diyah Hamidah Hamidah Hamini Hanif Saifullah Hanik Wahyu Ningsi Hanum, Irma Surayya Haryaka, Usfandi HASANAH, FARIDATUL Hasbi Sjamsir Hediati Mahardika Helmina Helvika Desmilianti Hendra Putra Sastranegara Henny Henny Pagoray Henny Suharyati Herdita Noor Wanda Herianti Herianti Heriman Heriman Herliah, Endang Herlina Herni Johan Herpina Martangi Sianturi Herwin Herwin, Herwin Hilaria C. Aba Wowoseko I Gusti Bagus Didie M. Ila Indah Pertiwi Ilham Ilham Ilham Imam Syafi'i Imanuddin, Hamzah Nur Imanuel Yosua Lonteng Imas Komala Imas Komala Imran Imran indah Indang Rusmini Indri Indriyawati, Lilyn Irmawati Irriyanti Irtantia, Evitamara Iskandar, Andi Firdaus Ivni Alfrisqa Mustafa Jafar Haruna Jeremi Tombi Layuk Tulak Josephin Wowor Joy Cristine Juliansyah Juliansyah Karyani Tri Tialani Karyani Tri Tialani Kasmal, Kasmal Kaswadi Kaswadi Khaairun Nisyah Khadijah, Desy Sitti Khairun Nisyah Khalid Rahman Khayatuti, Nur Khoiriyatul Fajriyah, Khoiriyatul Khoirul Anwar Khusnul Khotimah Komariah, Laili Krista Alisa Meyliani Krista Alisa Meyliani Kristiyani, Nihan Kundori Kurai, Asunta laila Lailan Sawiah Siagian Lailan Sawiyah Siagian Laili Komariyah Laili Komariyah, Laili Lapaiku, Heriman Lebang, Rita Lidya, Salma Linda Apriati Listiyowardany, Yunia Hardiani Lonteng, imanuel Yosua Loso Judijanto Lumban, Yunita Lustin Putri Lusy Tunik Muharlisiani M. Alief Ramadhany M. Ilyas M. Rusydi Ahmad, M. Rusydi Made Susilawati Marajo Marajo Marajo, Marajo Mariano Setiawan Marsha Angelina US Marwiah, Marwiah Masdiana Masdiana Masmudah Masmudah Masruhim, Amir Masruhim, Muh. Amir Masrur Yahya Mawardiani, Ainun Mebang, Desi Natalia Midiaty, Midiaty Mohammad Bahzar Mohammad Ilyas Mohammad Siddik Monica, Metta Virya Mugirotin Mugirotin Mugirotin, Mugirotin Muhammad Bahri Arifin Muhammad Ibnu Sa'ad Muhammad Ibnu Saad Saad Muhammad Ma'rifan Nur Muhammad Siddik Muhlis Muhlis Muhlis Muhlis Muji Rahayu Mukhamad Nurhadi Mukhamad Nurhadi Mukhamad Nurhadi, Mukhamad Muliani, Evi Muliyani Rosanthi Mulyono Mulyono Munir Tubagus Murgantara, Hafid Musdalifah Musdalifah n, Nurlaili Nanang Robiyanto Nanda Noviyanti Nanda Putri Amelia Santoso Nihan Kristiyani Nihan Kristiyani Nina Queena Hadi Putri Ninthia, Devita Sindy Nisyah, Khairun Noor Rachmawaty Norkumala Dewi Norkumala Dewi Noryani Nova Wahyudi Novarita Novayanti Novayanti Novita Nupa Nur Bety Nur Haryanti Nur Izatul Yazidah Nur Jamilah Nur Nabilla Sarah Nur, Muhammad Ma'rifan Nur, Syalma Faradilla Nurcahyanie, Yunia Nurhadi Nurhadi , Mukhamad Nurlaelah Nurlaelah Nurlaelah Nurlaili Nurlaili Nurlaili Nurlaili Nurlaili Nurlaili Nurlaili, Nurlaili Nurul Hidayah Nurul Maghfirah Nuryasmi, Nuryasmi Okke Rosmala Dewi Oktaviani, Suci Orin, Elizabeth Angela Paramita Candra Devi Perdy Karuru Pesiliani, Tri Phiniel Kurung Pabita Pitriyani, Agustina Pratisa Martha Sari Pratisa Martha Sari Pratiwi Dwi Karjati Prilia Putri, Aldila Prima Adi Pratama Prima, Anggra Purwanti PURWANTI PURWANTI Purwoko Purwoko Purwoko Purwoko Purwoko Puspitasari, Ni Luh Gede Dian Putri, Devi Wahana Qorib, Zubaidillah Fadqul R Rugaiyah Rachim, Abd. Rahayu Novita Rahmadhani, Descha Rahmat Soe’oed Ramadhanti, Azizah Ramadhany, Muhammad Alief Ramika Dilla Ranem Ratna Purwanti, Indah Ratnasari, Wienda Ratnawati, Eny Regina Seffina Ardhyaningrum Remi, Scolastika Nene Ria Farawita Riana, Dewi Rika Afriani Rika Afriani Rika Afriani Rika, Fajar Eriza Rikasari Rinda Cahya Mudiawati Rinda Cahya Mudiawati Rinda Cahya Mudiawati Rinda Rinda Rini Dwi Yuliani Ristani Widya Inti Rizki Gagah Perkoso Rizky Akhfina Husda Robbi Rahim Robiatul Adawiyah Romaida Efrianti Br Situmorang, Yustina Rosmini Rosmini Rosmita Mustajab Rudinah, Mahesa Nur Iman Rujianto Rujianto, Rujianto Rusdiana Rusdiana Rusliani, Lili Ruszayanthi, Dinda Santi, Arina Santian Datulayuk Sari, Amalia Sari, Mwar Sariana, Sae SATRIYAS ILYAS Septyana Endang Herwilis Syukur Setiawati, Wiwik Shaskia Anastasya Siddik, Mohammad Sirajuddin, Andi Siswahyudianto Sitepu, Eva Rosdiana Br siti bariroh Siti Djulaikah Siti Halijah Siti Halimah Siti Halimah Siti Halimah Siti Novi Coalliani Siti Nur Azizah Sitti Anggraini Sitti Inniyah Sri Hadijati Sri Wahyuni Sri Wartini St. Hasnah Stevani, Liana Sinta Sudadi Sudadi Sudarman Sudarman Sudarman Sudarman Sukarni Candra Sukur, Puji Sulaiman Sulistyani, Dyah Retno Sulityowati, Endang Dwi Sunarti, Titi Supri Hartini, Supri Supriadi Suprihartini Suryaningsi Suryaningsi Suryaningsi Suryaningsi Susilo Susilo Susilo Susilo Susiyanti Susiyanti Sutriyati Suwarni Swadia Gandhi Mahardika Syaharudin Syaian, Syaian Syaiful Arifin Syalma Faradila Nur Syamsuddin Syamsul Rijal Syamsul Rijal Syawal Arifin Syifa Hanum Budiawati Taqdiraa Taqdiraa Taqdiraa Taqdiraa, Taqdiraa Tasmawati Theodora, Novieta Christina Tialani, Karyani Tri Tiara Alza Tri Wahyuni tri wahyuni Triwahyuningsih, Triwahyuningsih Tumanan, Siska Ummi May Syarhoh Usanto S Usfandi Haryaka Usfandi Haryaka Usfandy Haryaka Verina Lala C.P Veronika Hanyaq Himang Wahyu Setiya Ningrum Wahyu setiyaningrum Wahyuni, Desna Try Wan, Markus Wardhana, Evi Warman Warman Warman Warman Warman Warman Warman Warni Juwita Wasis Sirutama Wibawa, Radhitya Wifa Wildan Saugi Winaryati Windy Maria Walphin Palit Wisnujatia, Nugrahini Susantinah Wulan Noviyanti Asyarah Yahya, Masrur Yasinta Monitasari Yasinta Monitasari Yeni Suryani Yeri Iswanto Yesepa, Yesepa Yudo, Yudo Yuli Wulandari Yuli Wulandari, Yuli Yuliana Yuliana YULIANAH, SITI Yuliani, Rini Dwi Yulianingrum, Aullia Vivi Yusak Hudiyono Yusak Hudiyono, Yusak Yustina Romaida Efrianti BR Situmorang Yustinus Sanda Zaenab Hanim Zahra, Alya Puspita Zahra Zain, Hanif Saifullah El Afrinuddin Zainal Pahmiyadi Zeni Haryanto