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Analisis Pengaruh Citra Merek Institusi Pendidikan terhadap Keputusan Pendaftaran Siswa Chairul Anwar; Widyatmike Gede Mulawarman
Journal on Education Vol. 7 No. 2 (2025): Journal on Education: Volume 7 Nomor 2 Tahun 2025 In Progress (Januari-Februari
Publisher : Mathematics Education Study Program

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Abstract

This study aims to analyze the influence of an educational institution's brand image on student enrollment decisions. A strong brand image can enhance institutional appeal and reduce prospective students' sensitivity to factors such as cost and location. This research employs a qualitative method with a literature review approach to identify key factors shaping brand image and how they influence student and parent choices. The analysis reveals that a positive brand image is influenced by academic quality, faculty reputation, facilities, and digital marketing strategies. Additionally, the impact of brand image varies across educational levels, where parents play a more dominant role in decision-making for elementary and middle schools, whereas prospective university students prioritize accreditation and alumni networks. This study provides insights for educational institutions to develop more effective and sustainable branding strategies. Further research is needed to understand how evolving trends and educational policies may impact brand image in the long term.
Co-Authors Abdul Rahmat Abdullah S Abdullah S Abeh, Yohanes Andy Afriani, Rika Afriyanti Afriyanti, Afriyanti Agus saputra Ahmad Mubarok AKHMAD Akhmad Akhmad Akhmad Akhmad Akhmad Samsuri Alfian Rokhmansyah Alfira, Jihan Ali Kusno Ali Kusno Alya Puspita Zahra Alza, Tiara Ambar Putri Srihandari Ambar Sri Pratiwi Amina Amina Anak Agung Gede Sugianthara Andi Aslindah Andri Andri Anggra Prima Anggra Prima Anissaa Alhaqqoh Darwis Anita Anita Anita Anita Anjayani, Dewi Anugrah Anugrah Ari Wardani, Yulinda Arie Ekayudhistira Arifin, M Bahri Arifin, Syaiful Arifin, Syawal Aris Ananta ARIYANTI, YENI Arruan, Ariantho Asnan Hefni Asriani, Nur Asyarah, Wulan Noviyanti Atin Nuryadin Aulia, Ami Ayu Erwin H Azainil Azainil Azlina Idris Bahri Arifin Bahzar, Moh Basri Basri Basuni, Basuni Batang, Samson Berman Hutahaean Bibit Suhadmady Bibit Suhatmadi Bibit Suhatmady Cahyana Adi, Eka Catur Prida Retnivia Chairul Anwar Chelda Yuliana Darwis, Anissaa Alhaqqoh Dedy Hartanto Dewi Anjayani Diah Astuty Didit Wahyu Putra Dina Ayu Rachma Ilmiana Djulaikah, Siti Dwi Nugroho Hidayanto Dwi Oktora Rahayu N. Dwi Rijaya Hakiki Dwi Rijaya Hakiki Dwiyono, Yudo Efa Herlina Batubara Elkana April Lia Endang Dwi Sulistyowati Eva Rosdiana Br Sitepu Evi Aryanti Tombi Evi Muliani Fachrul Rozie Farawita, Ria Fauziyyah Fernando, Victhor Feti Fahmimroah Fitriadi, Ahmad Fitriani Friska Umi Puspita Sari Gamar Al Haddar Geleuk, Maria Benga Hadika Azizul Ala Haeruddin Haeruddin Haeruddin Hakiki, Dwi Rijaya Halimatusya’diyah Hamini Hanik Wahyu Ningsi Hanum, Irma Surayya Haryaka, Usfandi Haryaka, Usfandy HASANAH, FARIDATUL Hediati Mahardika Helmina Helvika Desmilianti Hendra Putra Sastranegara Henny Henny Pagoray Henny Suharyati Herdita Noor Wanda Herianti Herianti Heriman Heriman Herliah, Endang Herni Johan Herwin Herwin, Herwin I Gusti Bagus Didie M. Ilham Ilham Imam Syafi'i Imanuddin, Hamzah Nur Imas Komala Imas Komala Imran Imran indah Indriyawati, Lilyn Irtantia, Evitamara Iskandar, Andi Firdaus Jafar Haruna Jeremi Tombi Layuk Tulak Josephin Wowor Judijanto, Loso Karyani Tri Tialani Karyani Tri Tialani Kaswadi Kaswadi Khaairun Nisyah Khadijah, Desy Sitti Khairun Nisyah Khayatuti, Nur Khoiriyatul Fajriyah, Khoiriyatul Komariah, Laili Krista Alisa Meyliani Kristiyani, Nihan Kundori Kurai, Asunta Laili Komariyah, Laili Lapaiku, Heriman Lebang, Rita Lidya, Salma Linda Apriati Listiyowardany, Yunia Hardiani Lumban, Yunita Lusy Tunik Muharlisiani M. Alief Ramadhany M. Ilyas M. Rusydi Ahmad, M. Rusydi Made Susilawati Marajo Marajo Marajo, Marajo Mariano Setiawan Marsha Angelina US Marwiah, Marwiah Masdiana Masdiana Masmudah Masmudah Masruhim, Amir Masruhim, Muh. Amir Mawardiani, Ainun Mebang, Desi Natalia Midiaty, Midiaty Mohammad Ilyas Mohammad Siddik Monica, Metta Virya Mudiawati, Rinda Cahya Mugirotin Mugirotin Mugirotin, Mugirotin Muhammad Siddik Muhlis Muhlis Muhlis Muhlis Muhlis Muji Rahayu Muliyani Rosanthi Mulyono Mulyono Musdalifah Musdalifah Mustafa, Ivni Alfrisqa n, Nurlaili Nanang Robiyanto Nanda Noviyanti Nihan Kristiyani Nihan Kristiyani Nina Queena Hadi Putri Ninthia, Devita Sindy Nisyah, Khairun Norkumala Dewi Noryani Novarita Novayanti Novayanti Novita Nupa Nur Bety NUR HARYANTI Nur Izatul Yazidah Nur Jamilah Nur Nabilla Sarah Nur, Muhammad Ma'rifan Nurjannah, Cut Nurlaelah Nurlaelah Nurlaelah Nurlaili Nurlaili Nurlaili Nurul Maghfirah Nuryasmi, Nuryasmi Okke Rosmala Dewi Oktaviani, Suci Orin, Elizabeth Angela Paramita Candra Devi Perdy Karuru Pertiwi, Ila Indah Pesiliani, Tri Pitriyani, Agustina Pratisa Martha Sari Pratiwi Dwi Karjati Prilia Putri, Aldila Prima Adi Pratama Prima, Anggra Purwanti PURWANTI PURWANTI Purwoko Purwoko Purwoko Purwoko Purwoko Puspitasari, Ni Luh Gede Dian Putri, Devi Wahana Qorib, Zubaidillah Fadqul R Rugaiyah Rachim, Abd. Rahayu Novita Rahma, Nadia Rahmadhani, Descha Rahmat Soe’oed Ramadhanti, Azizah Ramadhany, Muhammad Alief Ranem Ratna Purwanti, Indah Ratnasari, Wienda Ratnawati, Eny Regina Seffina Ardhyaningrum Remi, Scolastika Nene Riana, Dewi Rika Afriani Rika Afriani Rika, Fajar Eriza Rikasari Rinda Cahya Mudiawati Rinda Cahya Mudiawati Rinda Rinda Rini Dwi Yuliani Ristani Widya Inti Rizki Gagah Perkoso Rizky Akhfina Husda Robbi Rahim Romaida Efrianti Br Situmorang, Yustina Rosmini Rosmini Rudinah, Mahesa Nur Iman Ruszayanthi, Dinda S Suwarni Santi, Arina Santian Datulayuk Sari, Amalia Sari, Hanita Yunia Sari, Mwar Sariana, Sae SATRIYAS ILYAS Sawiah Siagian, Lailan Septyana Endang Herwilis Syukur Setiawati, Wiwik Siddik, Mohammad siti bariroh Siti Halijah Siti Halimah Siti Nur Azizah Sitti Inniyah Sri Hadijati Sri Wahyuni Sri Wartini St. Hasnah Stevani, Liana Sinta Sudadi Sudadi Sudarman Sudarman Sudarman Sukarni Candra Sukur, Puji Sulaiman Sulityowati, Endang Dwi Sunarti, Titi Supri Hartini, Supri Supriadi Suprihartini Suryaningsi Suryaningsi Susilo Susilo Susilo Susilo Susiyanti Susiyanti Sutriyati Swadia Gandhi Mahardika Syaiful Arifin Syalma Faradila Nur Syamsuddin Syamsul Rijal Syamsul Rijal Syifa Hanum Budiawati Taqdiraa Taqdiraa, Taqdiraa Tasmawati Theodora, Novieta Christina Tialani, Karyani Tri Triwahyuningsih, Triwahyuningsih Tubagus, Munir Tumanan, Siska Ummi May Syarhoh Usanto S Usfandi Haryaka Veronika Hanyaq Himang Wahyu setiyaningrum Wahyudi, Nova Wahyuni, Desna Try Wan, Markus Wardhana, Evi Warman Warman Warman Warman Warman Warman Warman Wasis Sirutama Wibawa, Radhitya Wifa Wildan Saugi Winaryati Windy Maria Walphin Palit Wisnujatia, Nugrahini Susantinah Yahya, Masrur Yasinta Monitasari Yeni Suryani Yeri Iswanto Yesepa, Yesepa Yudo, Yudo Yuli Wulandari, Yuli Yuliana Yuliana Yuliani, Rini Dwi Yulianingrum, Aullia Vivi Yusak Hudiyono Yusak Hudiyono, Yusak Yustinus Sanda Zaenab Hanim Zahra, Alya Puspita Zahra Zainal Pahmiyadi Zeni Haryanto