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All Journal Jurnal Manajemen dan Agribisnis JEJAK Media Ekonomi dan Manajemen Serat Acitya Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Studi Komunikasi Jurnal EMT KITA JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL PENDIDIKAN TAMBUSAI Journal on Education Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Mantik Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia Jurnal JURISTIC (JuJUR) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Ekonomi Jurnal Penelitian Inovatif JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Wadiah : Jurnal Perbankan Syariah Jurnal Sistim Informasi dan Teknologi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Proceedings of The International Conference on Business and Economics International Journal of Economics and Management Research Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science Innovative: Journal Of Social Science Research Sanskara Manajemen dan Bisnis Jurnal Pengabdian West Science Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan West Science Business and Management Journal of Management and Creative Business West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies Journal of Contemporary Administration and Management (ADMAN) Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam West Science Interdisciplinary Studies West Science Social and Humanities Studies Science Information System and Technology El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam West Science Nature and Technology West Science Agro The Eastasouth Journal of Social Science and Humanities Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Journal of Ekonomics, Finance, and Management Studies Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research Sciences du Nord Economics and Business
Frans Sudirjo
Universitas 17 Agustus 1945 Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Journal : west science interdisciplinary studies

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The Role of Food Distribution System and Product Innovation on Availability and Affordability of Functional Food in Sukabumi District Sudirjo, Frans; Lubis, Mitra Musika; Priyana, Yana
West Science Interdisciplinary Studies Vol. 2 No. 11 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i11.1449

Abstract

This study examines the role of the food distribution system and product innovation in enhancing the availability and affordability of functional foods in Sukabumi District. Using a quantitative approach, data were collected from 170 respondents through a structured questionnaire employing a Likert scale of 1 to 5. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was utilized to analyze the relationships between variables. The results reveal that the food distribution system has a strong positive effect on affordability and a moderate effect on availability, while product innovation significantly impacts both affordability and availability, with a stronger influence on the latter. The combined explanatory power for affordability and availability demonstrates the critical interplay between distribution efficiency and innovation in ensuring functional food accessibility. These findings provide actionable insights for policymakers, producers, and distributors to address logistical and innovation-related challenges, thereby promoting sustainable food systems in the region.
The Influence of Green Marketing Campaign, Sustainability Commitment, and Community-Based Marketing on Brand Preference in Bandung FMCG Sector Sudirjo, Frans; Sudarsono , Sudarsono; Usup, Usup
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1691

Abstract

This study investigates the influence of Green Marketing Campaigns, Sustainability Commitments, and Community-Based Marketing on Brand Preference in the FMCG sector in Bandung, using a quantitative analysis approach. Data were collected from 150 respondents using a Likert scale (1-5) and analyzed with SEM-PLS 3. The results reveal that all three variables significantly impact Brand Preference, with Community-Based Marketing showing the strongest effect. Green Marketing Campaigns and Sustainability Commitments also demonstrate substantial positive influences. These findings highlight the growing consumer preference for brands that prioritize environmental responsibility, sustainability, and community engagement. Practical implications include the need for FMCG companies to integrate these elements into their marketing strategies to enhance consumer loyalty and brand positioning.
The Effect of Recommendation Algorithms and Provision of Digital Facilities on Purchasing Patterns and Consumer Loyalty on E-Commerce Platforms in Jakarta Sudirjo, Frans; Apriyanto, Apriyanto; Muhtadi, Muhamad Ammar
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1692

Abstract

This study investigates the effect of recommendation algorithms and the provision of digital facilities on purchasing patterns and consumer loyalty in e-commerce platforms in Jakarta. Using a quantitative approach, data was collected from 180 respondents through a structured questionnaire utilizing a Likert scale (1-5). The data was analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS 3). The results show that recommendation algorithms have a significant positive impact on both consumer loyalty and purchasing patterns, with path coefficients of 0.454 and 0.419, respectively. Additionally, the provision of digital facilities also influences consumer loyalty (0.360) and purchasing patterns (0.405). The study found that enhancing both personalized recommendations and digital infrastructure can significantly improve customer retention and sales, emphasizing the importance of these factors for e-commerce platforms in Jakarta. The model’s R² values suggest that it explains a substantial portion of the variance in consumer loyalty (0.567) and purchasing patterns (0.580), with high predictive relevance. The findings provide practical insights for e-commerce businesses to optimize user experience and strengthen consumer relationships, contributing to improved competitive advantage in the digital market.
The Effect of Customer Experience and Video Marketing on Satisfaction Levels and Word-of-Mouth on TikTok in West Java Sudirjo, Frans; Setiyawan, Heri; Nurhasanah, Dila Padila
West Science Interdisciplinary Studies Vol. 3 No. 04 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i04.1871

Abstract

This study investigates the effect of customer experience and video marketing on satisfaction levels and word-of-mouth in the context of TikTok usage in West Java, Indonesia. Utilizing a quantitative approach, data were collected from 230 TikTok users through a structured questionnaire employing a Likert scale (1-5). The analysis, conducted using Structural Equation Modeling - Partial Least Squares (SEM-PLS 3), reveals that customer experience and video marketing significantly influence satisfaction levels and word-of-mouth. Customer experience emerges as the more influential factor in shaping user satisfaction and advocacy. These findings underscore the importance of optimizing both user experience and marketing strategies to enhance consumer engagement and loyalty. This study contributes to the growing body of literature on digital marketing and consumer behavior, offering actionable insights for businesses aiming to succeed on social media platforms.
The Effect of Circular Marketing and Storynomics on Brand Awareness and Profit Improvement of MSMEs in Bogor Sudirjo, Frans; Supriandi, Supriandi; Pahrijal, Rival
West Science Interdisciplinary Studies Vol. 3 No. 05 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i05.1902

Abstract

This study examines the impact of Circular Marketing and Storynomics on Brand Awareness and Profit Improvement among MSMEs in Bogor. A quantitative analysis was conducted with a sample of 160 MSME owners and managers, using a Likert scale survey and data analysis via Structural Equation Modeling (SEM-PLS 3). The results reveal that both Circular Marketing and Storynomics have a significant positive influence on Brand Awareness and Profit Improvement. Circular marketing enhances brand recognition by aligning marketing strategies with sustainable practices, while Storynomics improves profitability by fostering emotional connections with consumers through storytelling. The study underscores the importance of integrating sustainability and narrative-driven marketing strategies for MSMEs to enhance their market presence and profitability. These findings provide actionable insights for MSMEs aiming to thrive in competitive markets by adopting sustainable and innovative marketing practices.
Social Brand Dynamics in Green Marketing Literacy Sudirjo, Frans; Nailul, Muhammad
West Science Interdisciplinary Studies Vol. 3 No. 07 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i07.2084

Abstract

This study explores the evolving relationship between social brand dynamics and green marketing literacy through a comprehensive bibliometric analysis. Drawing on data from the Scopus database and visualized using VOSviewer, the research maps the intellectual structure, thematic clusters, temporal trends, and global collaboration networks within the field. The co-occurrence analysis reveals that core concepts such as green marketing, sustainability, and corporate social responsibility are central to the discourse, while recent attention has shifted toward social media, brand image, and trust-building strategies. Temporal mapping indicates a growing interest in digital engagement and participatory branding, suggesting that green marketing literacy is increasingly shaped by consumer interaction within online ecosystems. The author co-citation network highlights both foundational contributors and emerging thought leaders, while country collaboration mapping reflects a globalizing research agenda led by the United States, India, and China. The findings underscore the interdisciplinary and socially constructed nature of green marketing literacy and call for future research to examine the digital, behavioral, and contextual factors that influence consumer understanding and trust in green branding practices.
The Effect of Subscription Strategies, Personalized Offers, and Email Marketing on Perceived Usefulness through User Engagement and Its Impact on Conversion and Customer Retention in Local Indonesian Streaming Services Sudirjo, Frans; Priyana, Yana; Lesmana, Tera
West Science Interdisciplinary Studies Vol. 3 No. 08 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i08.2162

Abstract

This study examines the influence of subscription strategies, personalized offers, and email marketing on perceived usefulness through user engagement, and their impact on conversion and customer retention in Indonesian local streaming services. Using a quantitative approach, data were collected from 300 respondents through a structured questionnaire using a 5-point Likert scale and analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results indicate that all three marketing strategies significantly enhance user engagement, with personalized offers having the strongest effect. User engagement strongly predicts perceived usefulness, which in turn significantly drives both conversion and customer retention. These findings confirm the mediating role of user engagement and perceived usefulness in the relationship between marketing strategies and business performance outcomes. The study contributes to the theoretical understanding of user behavior in digital entertainment services and provides practical recommendations for optimizing customer acquisition and loyalty in competitive streaming markets.
Analysis of Consumer Trust, Social Norms, and Economic Factors in Purchasing Decisions for Sustainable Products in Bandung City Sudirjo, Frans; Uyun, Zahrotul; Yusup, Yusup; Putra, Alfa Santoso Budiwidjojo
West Science Interdisciplinary Studies Vol. 1 No. 11 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i11.345

Abstract

This research investigates the complex interactions between consumer trust, social norms, and economic factors in shaping purchase decisions of sustainable products in Bandung City. Using quantitative analysis, a sample of 250 participants was surveyed, and data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The Measurement Model confirmed the reliability and validity of the latent constructs, and the Discriminant Validity analysis highlighted the distinctiveness of the variables. Hypothesis testing showed significant relationships between Agricultural Policy, Infrastructure, Market Quality, and Crop Farm Sustainability. The Coefficient Model showed strong explanatory power (R Square = 58.8%), and the Model Fit Test confirmed the adequacy of the model. Our findings contribute nuanced insights for policy makers, businesses, and researchers interested in promoting sustainable consumer behavior in urban areas.
Analysis of the Impact of Modern Livestock Technology Implementation, Resource Availability, and Marketing Strategy on the Sustainability of Chicken Farming Business in Central Java Sudirjo, Frans; Sahala, Josua; Abidin, Zainal; Baso, Andi Sabirin; Hamid, Sainul
West Science Interdisciplinary Studies Vol. 1 No. 12 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i12.494

Abstract

This research investigates the key determinants of sustainability in the chicken farming industry, focusing on the interplay between marketing strategy, modern livestock technology implementation, resource availability, and the overall sustainability of chicken farming businesses. Utilizing Structural Equation Modeling (SEM), data from a sample of chicken farmers in the study region were analyzed to assess the relationships among these variables. The results highlight the significant positive impacts of a well-executed marketing strategy, adoption of modern livestock technology, and resource availability on the sustainability of chicken farming operations. The findings provide actionable insights for industry stakeholders to enhance their strategies and practices, contributing to a more sustainable and resilient chicken farming sector.
Analysis of the Effect of Sustainable Marketing Strategy, Brand Image, and Customer Satisfaction on Customer Loyalty in the Manufacturing Industry in Karawang Sudirjo, Frans; Mu'min, Halek; Marjuki, Marjuki; Triyantoro , Andri
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.674

Abstract

This research investigates the dynamics of Sustainable Marketing Strategy, Brand Image, Customer Satisfaction, and their collective impact on Customer Loyalty in the manufacturing industry in Karawang. A quantitative analysis, employing Structural Equation Modeling (SEM-PLS), was conducted on a sample of 250 manufacturing firms. The results reveal statistically significant relationships: Sustainable Marketing Strategy positively influences Brand Image, Customer Satisfaction, and ultimately, Customer Loyalty. Brand Image and Customer Satisfaction also exhibit direct positive impacts on Customer Loyalty. The findings offer strategic insights for firms to navigate the competitive landscape by emphasizing sustainable practices, brand building, and a customer-centric approach. Policymakers can leverage these insights to advocate for sustainable development within the manufacturing sector, contributing to both economic and environmental sustainability.
Co-Authors A., Chevy Herli Sumerli Aat Ruchiat Nugraha Abu Muna Almaududi Ausat Adriansyah Ekaputra Agung Widarman Agus Nurofik Ahmad Buchori Ahmad Nur Budi Utama Ahmad Yani, David Ainil Mardiah Akmal Abdullah Aldila Septiana, Aldila Alfa Santoso Budiwidjojo Putra Alimin, Erina Ambar Kusuma Astuti Amrin Amrin Ana Rusmardiana Andi Muh Akbar Saputra Andreas Tigor Oktaga, Andreas Andriya Risdwiyanto Andy Ismail Annisa Risqi Sulistya Kusuma Wardhani Apri Wahyudi Apriyanto, Apriyanto Ar Rakhman Awaludin, Aulia Ari Apriani Arief Yanto Rukmana Arief, Ilham Arifai Ilyas Arini, Rani Eka Aris Mardiyono Arnes Yuli Vandika Arnold Sultantio Hutabarat Asep Deni Aslichah, Aslichah Asnawati Asri Ady Bakri Astutik, Wahyuni Sri Audisty Prana Hardayu Auliya, Salwa Ausat, Abu Muna Almaududi Azzaakiyyah, Hizbul Khootimah Baso, Andi Sabirin Basuki Toto Rahmanto Betty Rahayu Bilgies, Ana Fitriyatul Budi Utami Budiarto, Balla Wahyu bunga aditi Bunga Aditi Bunyamin, Ilham Akbar Careza Rizky Ayuningtyas Carl C.G. Dizon Catarina Cori Pradnya Paramita, Catarina Cori Pradnya Chairul Anam Chatarina Umbul Wahyuni Chevy Herli Sumerli Dadang Suhardi Damara Gugat, Rudy Max Darmiono, Darmiono Dasa Rahardjo Soesanto Desiyanti, Rika Desma Erica Maryati Manik Desty Febrian, Wenny Devy Sofyanty Dewa Oka Suparwata Dewi Endah Fajariana, Dewi Endah Diah Astuti, Enny Dian Artanti Arubusman Dian Indah Sari Djakasaputra, Arifin Djoko Widagdo Dody Tarihoran Donny Dharmawan Dorkas Susana Dorkas Susana Edhie Budi Setiawan, Edhie Budi Egidius Fkun Eka Hendrayani Ekasari, Silvia Elizabeth Emanuel Bai Samuel Kase Endang Silaningsih Enzovani, Senna Erina Alimin Estri Purwani Rahayu Etty Sri Hertini Eva Desembrianita Fachry Abda El Rahman Faisal Abubakar Fajri, Muhammad Iqbal Farida Akbarina Faridah Faridah Fatmawati Sabur Fauzan, Tribowo Rachmat Feliks Anggia Binsar Kristian Panjaitan Fikri Maulana, Muhammad Flora Grace Putrianti Fredrik Warwer Galih Nugraha Geofakta Razali Ghalib Suprianto Ghalib Suprianto Ginting, Helmina Br. Gita Sugiyarti Grace Martha Geertruida Bororing H Hantono Hadi Nugroho, Isfauzi Hamid, Sainul Haqibul Mujib Harahapi, Taufik Haruni Ode Haryono Haryono Helmy Syamsuri Hendayani, Nenden Hendratri, Bhaswarendra Guntur Hendrayani, Eka Henny Dwijayani Herry Nur Faisal, Herry Nur Hesti Eko Poerwaningrum Hilarius Wandan Hizbul Khootimah Azzaakiyyah I Nyoman Tri Sutaguna Ida Respatiningsih Ifadhila Ikbal Ilham Arief Imanirubiarko, Sabda Indarsyah Fitrah Tungkagi Indra Tjahyadi Indri Yani, Indri Irjanto, Bambang Iswahyu Pranawukir Ita Nurcholifah Iwan Harsono Joko Ariawan Joko Riyanto Josua Sahala Judijanto, Loso Juliana Juliana Juliana, Juliana Juminawati, Sri Kadarsih Kaharuddin Kalalo, Rieneke Ryke Kespandiar, Tengku Kesuma, Lucky Indra Kowey, Wylda Olivia Kraugusteeliana Kraugusteeliana Kunto Atmojo Kurniawan, Yohanes Jhony Kushariyadi Kusnadi, Iwan Henri Laksono Edhi Lukito Lamboy Sinaga, Victor Laratmase, Antonia Junianty LAUNTU, ANSIR Lely Indriani Lesmana, Tera Lestari, Mufida Diah Luckhy Natalia Anastasye Lotte Luh Komang Candra Dewi M Indre Wanof Ma’sum, Hadiansyah Magfira Mamonto Mardikawati, Budi Maria Assumpta Wikantari Marjuki Marjuki Martis, Andi Mas'ud Muhammadiah Maulana, Muhammad Fikri Maulana, Niqoo Maulina, Evaf Meldi Manuhutu Mila Diana Sari, Mila Diana Miranti Pradipta Utami Misrofingah Mitra Musika Lubis Mu'min, Halek Muhamad Ammar Muhtadi Muhamad Risal Tawil Muhamad, Lili Fadli Muhammad Aqib Shafiq Muhammad Hasan Lubis Muhammad Hery Santoso Muhammad Lukman Hakim Muhammad Subhan Iswahyudi Muhammad Syafral MUHAMMAD YUSUF Muhammad Yusuf Muhammadong Muhtadi, Muhamad Ammar mulyadi ar Mulyadi Nur Munir Tubagus Munir Tubagus Musprihadi, Ribut Musran Munizu Mustafa, Fahrina Muwafiqus Shobri Nailul, Muhammad Naim, Ifin Nana Hermana, Asep Nelvia Susmita Novilia, Fitri Novitasari, Salwa Aulia Nugroho, Iswanto Apri Nuraini Nuraini Nurbakti, Rezky Nurchayati Nurchayati Nurchayati Nurchayati Nurhasanah, Dila Padila Nurlaili Rahmi Nurwijayanti Nuryati Solapari Osman, Isnawati PA. Andiena Nindya Putri PA. Andiena Nindya Putri Padila, Dila Pahrijal, Rival Palembang, Septianti Permatasari Parandy, La Mema Permadi, Indra Petrus Jacob Pattiasina Pranata, Sudadi Prihatin Tiyanto Priyana, Yana Putra, Wira Pramana Putri Ekaresty Haes Rachmadi Indrapraja Radnan, Yokie Rahmat Joko Nugroho Rahmat Rahmat Ratna Tungga Dewa, Dominica Maria Ratnawati Dwi Putranti Honorata Ratnawati Ratnawati Ratnawita Ratnawita Ridwansyah Ridwansyah Riesna Apramilda Riko Mersandro Permana Rina Sovianti Rini Hadiyati Rini Novianti Robbani Romi Mesra Rony, Zahara Tussoleha Roza, Nelli Rubait Dasururi Rudi Kurniawan Saddam Hussaen Sagena, Unggul Sahari Sahari Sajali, Chusnatul Ulaela Samsul Ikhbar Sani, Indra Santosa, Sonny Sari, Dian Anggara Kartika Sari, Efti Novita Sarwo Hakim Sasono, Heri Saununu, Siska Jeanete Selvia Junita Praja Septianti Permatasari Palembang Setiyawan, Heri Setyo Oetomo, Dedy Siregar, Achiruddin Siti Nuridah Slamet Riyadi Slamet Sutrisno Solissa, Everhard Markiano Sonny Santosa Souisa, Wendy Sudarmanto, Eko Sudarsono , Sudarsono Suherlan Suherlan, Suherlan Sulistiyani Sulistiyani SULISTIYANI SULISTIYANI Sulistyaningsih, Elli Sumerli A., Chevy Herli Suparman, Ade Supriandi Supriandi, Supriandi Supriyatno, Mega Suroso, Amat Suryaningsih, Lilik Susanto Susanto Susatyo Adhi Pramono, Susatyo Adhi Susilo, Anton Suwarso, Bhaktiar Ghisa Syahputri, Anggraini Syahrial Rachim Lubis Syamsu Rijal Syarifuddin Syarifuddin Syarifuddin Syarifuddin Tanti Widia Nurdiani Tessa Handra Tirta Yoga Titik Haryanti Transistari, Ralina Triyantoro , Andri Umul Khasanah Usup, Usup Utami, Eva Yuniarti Vina Erdlan Noviani Vivid Violin Wa Ode Nur Ainun Wahyu Anugrah Manippi Wahyuningratna, Ratu Nadya Wartono, Tono Widarman, Agung Widia Nurdiani, Tanti Widyastuti Widyastuti Yana Priyana Yasir Riady Yulia Novita YULIANI Yuniarti Utami, Eva Yusuf Unggul Budiman Yusup, Yusup Zaenal Abidin Zahrotul Uyun Zainal Abidin Zunaidi, Arif Zunan Setiawan