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All Journal Jurnal Manajemen dan Agribisnis JEJAK Media Ekonomi dan Manajemen Serat Acitya Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Studi Komunikasi Jurnal EMT KITA JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Applied Information System and Management JURNAL PENDIDIKAN TAMBUSAI Journal on Education Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Mantik Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia Jurnal JURISTIC (JuJUR) Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Ekonomi Jurnal Penelitian Inovatif JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Wadiah : Jurnal Perbankan Syariah Jurnal Sistim Informasi dan Teknologi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Proceedings of The International Conference on Business and Economics International Journal of Economics and Management Research Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science Innovative: Journal Of Social Science Research Sanskara Manajemen dan Bisnis Jurnal Pengabdian West Science Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan West Science Business and Management Journal of Management and Creative Business West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies Journal of Contemporary Administration and Management (ADMAN) Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam West Science Interdisciplinary Studies West Science Social and Humanities Studies Science Information System and Technology El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam West Science Nature and Technology West Science Agro The Eastasouth Journal of Social Science and Humanities Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research Sciences du Nord Economics and Business
Frans Sudirjo
Universitas 17 Agustus 1945 Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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The Influence of Personal Branding, Influencer Endorsement, and Customer Engagement on Brand Affinity in the Cosmetics Industry in Indonesia Sudirjo, Frans; Darmiono, Darmiono; Muhtadi, Muhamad Ammar
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.825

Abstract

This quantitative study explores the influence of personal branding, influencer endorsement, and customer engagement on brand affinity within the cosmetics industry in Indonesia. A sample of 176 cosmetic consumers was surveyed, and data were analyzed using structural equation modeling (SEM) with partial least squares (PLS) path analysis. The findings reveal significant positive relationships between personal branding, influencer endorsement, customer engagement, and brand affinity. Specifically, personal branding and influencer endorsement were found to have strong positive effects on brand affinity, highlighting the importance of cultivating a distinct brand identity and leveraging influencer partnerships to resonate with consumers. Additionally, customer engagement emerged as a critical determinant of brand affinity, underscoring the value of fostering meaningful interactions and experiences with consumers. These findings provide valuable insights for cosmetic brands seeking to enhance consumer perceptions and behaviors, drive brand loyalty, and achieve long-term success in the Indonesian market.
The Effect of Green Branding, Relational Marketing, and Product Innovation on Perceived Customer Value in the West Java Tourism Industry Sudirjo, Frans; Yoga, Tirta; Mujib, Haqibul
West Science Interdisciplinary Studies Vol. 2 No. 06 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i06.1023

Abstract

This study examines the impact of Green Branding, Relational Marketing, and Product Innovation on Perceived Customer Value in the context of the West Java tourism industry. A quantitative approach using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was employed to analyze data collected from tourists visiting various destinations in West Java. The results indicate that Green Branding, Relational Marketing, and Product Innovation significantly influence tourists' perceptions of value. Specifically, Green Branding initiatives emphasizing environmental sustainability, relational strategies enhancing customer interactions, and innovative tourism products contribute positively to tourists' perceived value. These findings underscore the strategic importance of sustainability practices, customer relationship management, and continuous innovation in enhancing overall tourist satisfaction and loyalty in West Java. Practical implications for tourism stakeholders and directions for future research are discussed.
The Effect of Customer Relationship Management, Digital Advertising, and Discount Programs on Customer Loyalty at Start-ups in Jakarta Sudirjo, Frans; Faridah, Faridah; Astutik, Wahyuni Sri; Vandika, Arnes Yuli
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1101

Abstract

This study investigates the influence of Customer Relationship Management (CRM), digital advertising, and discount programs on customer loyalty at a start-up company in Jakarta. Utilizing a quantitative research methodology, data were collected from 180 respondents through a structured questionnaire employing a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings indicate that all hypotheses are positive and significant, demonstrating that effective CRM practices, strategic digital advertising, and attractive discount programs significantly enhance customer loyalty. Specifically, CRM showed a path coefficient of 0.293, digital advertising 0.223, and discount programs 0.351, with all paths being statistically significant. These results underline the critical role of integrated marketing strategies in fostering strong customer relationships and loyalty in the competitive start-up environment.
The Effect of Digital Transformation, User Experience, and User Interface on Customer Loyalty in Technology Startups in Bandung Sudirjo, Frans; Fajariana, Dewi Endah; Vandika, Arnes Yuli; Sagena, Unggul
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1305

Abstract

This study investigates the influence of digital transformation, user experience (UX), and user interface (UI) on customer loyalty in technology startups in Bandung, Indonesia. A quantitative approach was employed, with data collected from 150 respondents using a Likert scale ranging from 1 to 5. The data were analyzed using SPSS version 26, and multiple regression analysis was used to determine the significance of the relationships between the variables. The results reveal that digital transformation, UX, and UI all have positive and significant effects on customer loyalty, with UX being the strongest predictor. These findings provide important insights for technology startups in Bandung, suggesting that enhancing digital processes, optimizing UX, and refining UI design can foster greater customer loyalty. This study contributes to the growing body of literature on the role of digital transformation and customer-centric design in building long-term customer relationships in the startup ecosystem.
Application of Omnichannel Strategy and Content Personalization to Customer Loyalty in the Fashion Retail Industry in Makassar Sudirjo, Frans; Saununu, Siska Jeanete; Harahapi, Taufik
West Science Interdisciplinary Studies Vol. 2 No. 10 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i10.1381

Abstract

This study explores the impact of an omnichannel strategy and content personalization on customer loyalty in the fashion retail industry in Makassar. Using a quantitative approach, data were collected from 60 respondents through a structured questionnaire and analyzed using SPSS version 26. The study measured the relationships between omnichannel strategy, content personalization, and customer loyalty using a Likert scale (1-5). Results from Pearson correlation and multiple regression analyses indicated significant positive relationships between omnichannel strategy and customer loyalty (r = 0.72, p < 0.01) as well as content personalization and customer loyalty (r = 0.68, p < 0.01). The regression model explained 62% of the variance in customer loyalty, confirming the combined influence of these strategies on fostering customer retention. The findings suggest that fashion retailers in Makassar can enhance customer loyalty by offering seamless omnichannel experiences and personalized content that meets individual preferences.
The Role of Food Distribution System and Product Innovation on Availability and Affordability of Functional Food in Sukabumi District Sudirjo, Frans; Lubis, Mitra Musika; Priyana, Yana
West Science Interdisciplinary Studies Vol. 2 No. 11 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i11.1449

Abstract

This study examines the role of the food distribution system and product innovation in enhancing the availability and affordability of functional foods in Sukabumi District. Using a quantitative approach, data were collected from 170 respondents through a structured questionnaire employing a Likert scale of 1 to 5. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was utilized to analyze the relationships between variables. The results reveal that the food distribution system has a strong positive effect on affordability and a moderate effect on availability, while product innovation significantly impacts both affordability and availability, with a stronger influence on the latter. The combined explanatory power for affordability and availability demonstrates the critical interplay between distribution efficiency and innovation in ensuring functional food accessibility. These findings provide actionable insights for policymakers, producers, and distributors to address logistical and innovation-related challenges, thereby promoting sustainable food systems in the region.
Analysis of Environmentally Friendly Product Selection by Millennials and Gen Z in the Indonesian Market Sudirjo, Frans; Padila, Dila; Auliya, Salwa
West Science Nature and Technology Vol. 2 No. 01 (2024): West Science Nature and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsnt.v2i04.753

Abstract

This research delves into the analysis of factors shaping the selection of environmentally friendly products by Millennials and Generation Z in the Indonesian market. Through a quantitative approach, data was collected via surveys to understand the influence of variables such as price sensitivity, brand reputation, convenience, product quality, and perceived environmental impact on product selection. The findings reveal significant insights into consumer preferences and behaviors, shedding light on the importance of sustainability considerations in driving purchasing decisions among younger demographics. The implications of this research extend to businesses aiming to align with eco-conscious trends and policymakers seeking to promote sustainable consumption patterns in Indonesia.
Understanding Psychological Dynamics in Consumer Decision-Making Processes in the Digital Marketing Era: A Review Sudirjo, Frans; Ausat, Abu Muna Almaududi; Suherlan, Suherlan; Azzaakiyyah, Hizbul Khootimah
Jurnal Penelitian Inovatif Vol 4 No 2 (2024): JUPIN Mei 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jupin.384

Abstract

The digital era has fundamentally transformed marketing paradigms. This shift underscores the need to understand how consumer psychology interacts within the digital environment. This research aims to provide deeper insights into how consumer psychology plays a role in decision-making processes in the digital marketing era, along with its implications for marketing practices. The research methodology employed is a literature review using qualitative approaches and descriptive analysis. Data for the literature review were gathered from Google Scholar for the period 2015-2024. The study findings indicate that in the continually evolving digital marketing era, a profound understanding of consumer psychological dynamics is crucial for business success. Factors such as perception, attitude, motivation, and emotion play key roles in consumer decision-making processes. Marketers need to pay attention to how digital content and interactions influence consumer preferences and behaviors. Additionally, external factors such as social and cultural contexts also shape consumer psychological dynamics.
Analysis of the Influence of Social Capital, Innovation, and Market Orientation on the Growth of Micro and Small Enterprises in the Special Region of Jakarta Sudirjo, Frans; Hendratri, Bhaswarendra Guntur; Desiyanti, Rika; Sudarmanto, Eko
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1276

Abstract

This study examines the effects of social capital, innovation, and market orientation on the growth of Micro and Small Enterprises (MSEs) in the Special Capital Region of Jakarta. Using a quantitative research approach, data were collected from 160 MSEs through a structured questionnaire, and the relationships between the variables were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results reveal that all three factors—social capital, innovation, and market orientation—significantly contribute to the growth of MSEs. Innovation was identified as the most critical factor, followed by social capital and market orientation. The findings highlight the importance of fostering innovation, adopting market-oriented strategies, and leveraging social networks for the sustainable growth of MSEs. This study provides valuable insights for entrepreneurs and policymakers on how to support the development of MSEs in competitive urban environments.
Purchasing Decision Behaviours of Health Insurance Products and The Determinants of Competitive Advantage Sudirjo, Frans; Sulistiyani, Sulistiyani
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 1 (2023): IJBE, Vol. 9 No. 1, January 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.1.163

Abstract

As a company that provides services in managing risks, coverage for the uncertainties faced by potential customers in the future makes the insurance business utilize several marketing models, such as personal selling combined with competitive premium prices and service quality. This study aimed to analyze the effect of competitive price strategies, service quality, and personal selling on purchasing decisions for health insurance products in Indonesia by implementing the role of mediating competitive advantage. This research was conducted using a random sampling technique using a sample of 220 respondents from customers of health insurance products in Greater Semarang, Central Java, Indonesia. Data was collected by distributing questionnaires, which were processed and analyzed using PLS (Partial Least Square) with SEM Structural Equation Modeling (SEM) with WarpPLS software. The results of the study show that personal selling, competitive price strategies and service quality positively affect competitive advantage and purchasing decisions. The findings also confirm the mediating role of competitive advantage in bridging the relationship between independent variables and purchasing decisions. Practically, these findings underscore the importance of health insurance uniqueness as an important part of the formation of purchasing decisions by custumers. Keywords: personal selling, competitive price, service quality, competitive advantage, purchasing decision
Co-Authors A., Chevy Herli Sumerli Aat Ruchiat Nugraha Abu Muna Almaududi Ausat Adriansyah Ekaputra Agung Widarman Agus Nurofik Ahmad Buchori Ahmad Nur Budi Utama Ahmad Yani, David Ainil Mardiah Akmal Abdullah Aldila Septiana, Aldila Alfa Santoso Budiwidjojo Putra Alimin, Erina Ambar Kusuma Astuti Amrin Amrin Ana Rusmardiana Andi Muh Akbar Saputra Andreas Tigor Oktaga, Andreas Andriya Risdwiyanto Andy Ismail Annisa Risqi Sulistya Kusuma Wardhani Apri Wahyudi Apriyanto, Apriyanto Ar Rakhman Awaludin, Aulia Ari Apriani Arief Yanto Rukmana Arief, Ilham Arifai Ilyas Aris Mardiyono Arnes Yuli Vandika Arnold Sultantio Hutabarat Asep Deni Aslichah, Aslichah Asnawati Asri Ady Bakri Astuti, Enny Diah Astutik, Wahyuni Sri Audisty Prana Hardayu Auliya, Salwa Ausat, Abu Muna Almaududi Azzaakiyyah, Hizbul Khootimah Baso, Andi Sabirin Betty Rahayu Bilgies, Ana Fitriyatul Budi Utami Budiarto, Balla Wahyu bunga aditi Bunga Aditi Careza Rizky Ayuningtyas Carl C.G. Dizon Catarina Cori Pradnya Paramita, Catarina Cori Pradnya Chairul Anam Chevy Herli Sumerli Dadang Suhardi Darmiono, Darmiono Dasa Rahardjo Soesanto Desiyanti, Rika Desma Erica Maryati Manik Desty Febrian, Wenny Devy Sofyanty Dewa Oka Suparwata Dewi Endah Fajariana, Dewi Endah Dian Artanti Arubusman Dian Indah Sari Djakasaputra, Arifin Djoko Widagdo Dody Tarihoran Donny Dharmawan Dorkas Susana Dorkas Yufice Ariyanti Kale Edhie Budi Setiawan, Edhie Budi Egidius Fkun Eka Hendrayani Ekasari, Silvia Eko Sudarmanto Elizabeth Elli Sulistyaningsih Emanuel Bai Samuel Kase Endang Silaningsih Enzovani, Senna Erina Alimin Estri Purwani Rahayu Etty Sri Hertini Eva Desembrianita Evaf Maulina Faisal Abubakar Fajri, Muhammad Iqbal Farida Akbarina Faridah Faridah Faridah Fatmawati Sabur Fauzan, Tribowo Rachmat Feliks Anggia Binsar Kristian Panjaitan Fikri Maulana, Muhammad Flora Grace Putrianti Fredrik Warwer Galih Nugraha Geofakta Razali Ghalib Suprianto Ghalib Suprianto Ginting, Helmina Br. Gita Sugiyarti Grace Martha Geertruida Bororing Gugat, Rudy Max Damara H Hantono Hadi Nugroho, Isfauzi Hamid, Sainul Haqibul Mujib Harahapi, Taufik Haruni Ode Haryono Haryono Helmy Syamsuri Hendayani, Nenden Hendratri, Bhaswarendra Guntur Hendrayani, Eka Henny Dwijayani Herry Nur Faisal, Herry Nur Hesti Eko Poerwaningrum Hilarius Wandan Hizbul Khootimah Azzaakiyyah I Nyoman Tri Sutaguna Ida Respatiningsih Ifadhila Ikbal Ilham Arief Imanirubiarko, Sabda Indarsyah Fitrah Tungkagi Indra Tjahyadi Indri Yani, Indri Irjanto, Bambang Iswahyu Pranawukir Ita Nurcholifah Iwan Harsono Joko Ariawan Joko Riyanto Josua Sahala Judijanto, Loso Juliana Juliana Juliana, Juliana Kadarsih Kaharuddin Kalalo, Rieneke Ryke Kespandiar, Tengku Kesuma, Lucky Indra Kowey, Wylda Olivia Kraugusteeliana Kraugusteeliana Kunto Atmojo Kurniawan, Yohanes Jhony Kushariyadi Kusnadi, Iwan Henri La Mema Parandy Laksono Edhi Lukito Lamboy Sinaga, Victor Laratmase, Antonia Junianty LAUNTU, ANSIR Lely Indriani Lesmana, Tera Lestari, Mufida Diah Luckhy Natalia Anastasye Lotte Luh Komang Candra Dewi M Indre Wanof Ma’sum, Hadiansyah Magfira Mamonto Mardikawati, Budi Maria Assumpta Wikantari Marjuki Marjuki Martis, Andi Mas'ud Muhammadiah Maulana, Muhammad Fikri Meldi Manuhutu Mila Diana Sari, Mila Diana Miranti Pradipta Utami Misrofingah Mitra Musika Lubis Moses Odhiambo Okombo Mu'min, Halek Muhamad Ammar Muhtadi Muhamad Risal Tawil Muhammad Aqib Shafiq Muhammad Hasan Lubis Muhammad Hery Santoso Muhammad Lukman Hakim Muhammad Subhan Iswahyudi Muhammad Syafral MUHAMMAD YUSUF Muhammad Yusuf Muhammadong Muhtadi, Muhamad Ammar mulyadi ar Mulyadi Nur Munir Tubagus Munir Tubagus Musran Munizu Mustafa, Fahrina Muwafiqus Shobri Nailul, Muhammad Naim, Ifin Nana Hermana, Asep Nelvia Susmita Novilia, Fitri Nugroho, Iswanto Apri Nuraini Nuraini Nurbakti, Rezky Nurchayati Nurchayati Nurchayati Nurchayati Nurhasanah, Dila Padila Nurlaili Rahmi Nurwijayanti Nuryati Solapari Osman, Isnawati PA. Andiena Nindya Putri PA. Andiena Nindya Putri Padila, Dila Pahrijal, Rival Palembang, Septianti Permatasari Permadi, Indra Petrus Jacob Pattiasina Pranata, Sudadi Prihatin Tiyanto Priyana, Yana Putra, Wira Pramana Putri Ekaresty Haes Rachmadi Indrapraja Radnan, Yokie Rahmat Joko Nugroho Rahmat Rahmat Ratna Tungga Dewa, Dominica Maria Ratnawati Dwi Putranti Honorata Ratnawati Ratnawati Ratnawita Ratnawita Ridwansyah Ridwansyah Riesna Apramilda Riko Mersandro Permana Rina Sovianti Rini Hadiyati Rini Novianti Robbani Romi Mesra Rony, Zahara Tussoleha Roza, Nelli Rubait Dasururi Rudi Kurniawan Saddam Hussaen Sagena, Unggul Sahari Sahari Sajali, Chusnatul Ulaela Samsul Ikhbar Sani, Indra Santosa, Sonny Sari, Dian Anggara Kartika Sari, Efti Novita Sarwo Hakim Sasono, Heri Saununu, Siska Jeanete Selvia Junita Praja Septianti Permatasari Palembang Setiyawan, Heri Setyo Oetomo, Dedy Siregar, Achiruddin Siti Nuridah Slamet Riyadi Solissa, Everhard Markiano Sonny Santosa Souisa, Wendy Sudarsono , Sudarsono Suherlan Suherlan Suherlan, Suherlan Sulistiyani SULISTIYANI SULISTIYANI Sumerli A., Chevy Herli Suparman, Ade Supriandi Supriandi, Supriandi Supriyatno, Mega Suroso, Amat Suryaningsih, Lilik Susanto Susanto Susatyo Adhi Pramono, Susatyo Adhi Susilo, Anton Suwarso, Bhaktiar Ghisa Syahputri, Anggraini Syahrial Rachim Lubis Syamsu Rijal Syamsuri Syamsuri Syarifuddin Syarifuddin Syarifuddin Syarifuddin Tanti Widia Nurdiani Tessa Handra Tirta Yoga Titik Haryanti Transistari, Ralina Triyantoro , Andri Umul Khasanah Usup, Usup Utami, Eva Yuniarti Vina Erdlan Noviani Vivid Violin Wa Ode Nur Ainun Wahyu Anugrah Manippi Wahyuningratna, Ratu Nadya Wartono, Tono Widarman, Agung Widia Nurdiani, Tanti Widyastuti Widyastuti Yana Priyana Yasir Riady Yulia Novita YULIANI Yuniarti Utami, Eva Yusuf Unggul Budiman Yusup, Yusup Zaenal Abidin Zahrotul Uyun Zainal Abidin Zunaidi, Arif Zunan Setiawan