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Community Service in the Perspective of Social Innovation: Efforts to Enhance Value Added and Competitiveness of MSMEs Sudirjo, Frans; Muhamad, Lili Fadli; Suparwata, Dewa Oka
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 3 No 2 (2026): May 2026
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v3i2.338

Abstract

This study aims to enrich the literature on community service by examining the role of social innovation in enhancing value added and the competitiveness of Micro, Small, and Medium Enterprises (MSMEs). The study employs a qualitative approach using a literature review method and descriptive analysis. Data were collected from various sources, including Google Scholar and credible websites, covering the period from 1994 to 2026. From an initial pool of 50 articles, a rigorous selection process based on relevance and quality resulted in 31 articles for further analysis. The findings indicate that community service based on social innovation can enhance MSME capacity through participatory approaches, cross-sector collaboration, and the utilization of digital technology. The integration of theories such as Social Innovation Theory, Participatory Development Theory, and the Resource-Based View reinforces that program success is determined by active community involvement and the strengthening of innovation ecosystems. Furthermore, the analyzed case studies show that social innovation can increase product value added, expand market access, and sustainably strengthen MSME competitiveness. This study is expected to contribute to the development of more innovative, inclusive, and adaptive community service models in response to economic dynamics.
Community-Based Digital Marketing Strategies in MSME Development: Contributions to the Creative Economy through Community Service Sudirjo, Frans; Kraugusteeliana, Kraugusteeliana
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 3 No 2 (2026): May 2026
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v3i2.342

Abstract

The development of digital technology has encouraged significant changes in marketing patterns within the Micro, Small, and Medium Enterprises (MSMEs) sector, particularly through the utilization of social media and digital communities as instruments for business development. This study aims to analyze community-based digital marketing strategies in MSME development and their contribution to the creative economy through community service activities. The study employed a literature review method using a qualitative approach and descriptive analysis. Data sources were obtained from Google Scholar, scientific journals, proceedings, and credible websites published between 2019 and 2026. The data collection process initially identified 50 articles, which were then screened based on thematic relevance, source quality, and alignment with the research focus, resulting in 28 main articles used in the study. The findings indicate that community-based digital marketing strategies are capable of increasing MSME competitiveness through market expansion, improved consumer engagement, strengthened local product branding, and enhanced social collaboration among business actors. Community service programs based on digital mentoring also contribute to improving digital literacy, marketing capabilities, and technological adaptation among MSME actors.
The Role of Competitive Advantage Mediates Entrepreneurial Orientation and Product Innovation on Marketing Performance Frans Sudirjo; Sulistiyani Sulistiyani
Jurnal Manajemen Industri dan Logistik Vol. 7 No. 1 (2023): 14 original research articles were authored/co-authored by 41 authors from 1 co
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1141

Abstract

The purpose of this study is to analyze the entrepreneurial orientation partially affects competitive advantage. The entrepreneurial orientation and product innovation simultaneously affect competitive advantage, and competitive advantage partially affects marketing performance. This study uses saturated sampling with a total sample of 107 lubricating oil managers in the city of Semarang. The data analysis technique in this study uses path analysis techniques, with the help of the Statistical Package for Service Solution (SPSS) program 22. The results show that entrepreneurial orientation partially has a positive and insignificant effect on competitive advantage, product innovation partially has a positive and significant effect on competitive advantage, entrepreneurial orientation and product innovation simultaneously have a positive and significant effect on competitive advantage, competitive advantage partially affects marketing performance.
Kapabilitas Pemasaran Digital dan Pengaruhnya terhadap Kinerja Kewirausahaan UMKM di Surabaya Frans Sudirjo; Evaf Maulina; Estri Purwani Rahayu
Jurnal Multidisiplin West Science Vol 5 No 05 (2026): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v5i05.3402

Abstract

Penelitian ini mengkaji dampak keterampilan pemasaran digital terhadap kinerja kewirausahaan Usaha Mikro, Kecil, dan Menengah (UMKM) di Surabaya, Indonesia. Di era digital, kemampuan memanfaatkan alat pemasaran digital sangat penting bagi kesuksesan bisnis, namun banyak UMKM yang menghadapi tantangan dalam memanfaatkan sumber daya tersebut secara efektif. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari 145 pemilik dan manajer UMKM melalui kuesioner terstruktur yang didasarkan pada skala Likert. Data dianalisis menggunakan SPSS versi 25, dengan hasil menunjukkan korelasi positif yang kuat antara keterampilan pemasaran digital dan kinerja kewirausahaan. Analisis regresi lebih lanjut mengungkapkan bahwa keterampilan pemasaran digital berkontribusi signifikan terhadap kinerja bisnis, menjelaskan 51% varians dalam kinerja kewirausahaan. Temuan ini menyoroti pentingnya keterampilan pemasaran digital dalam mendorong pertumbuhan penjualan, akuisisi pelanggan, dan kesadaran merek. Studi ini menekankan perlunya pemilik dan manajer UMKM berinvestasi dalam pelatihan pemasaran digital untuk meningkatkan keunggulan kompetitif dan kesuksesan bisnis secara keseluruhan.
Co-Authors A., Chevy Herli Sumerli Aat Ruchiat Nugraha Abu Muna Almaududi Ausat Adriansyah Ekaputra Agung Widarman Agus Nurofik Ahmad Buchori Ahmad Nur Budi Utama Ahmad Yani, David Ainil Mardiah Akmal Abdullah Aldila Septiana, Aldila Alfa Santoso Budiwidjojo Putra Alimin, Erina Ambar Kusuma Astuti Amrin Amrin Ana Rusmardiana Andi Muh Akbar Saputra Andreas Tigor Oktaga, Andreas Andriya Risdwiyanto Andy Ismail Annisa Risqi Sulistya Kusuma Wardhani Apri Wahyudi Apriyanto, Apriyanto Ar Rakhman Awaludin, Aulia Ari Apriani Arief Yanto Rukmana Arief, Ilham Arifai Ilyas Arini, Rani Eka Aris Mardiyono Arnes Yuli Vandika Arnold Sultantio Hutabarat Asep Deni Aslichah, Aslichah Asnawati Asri Ady Bakri Astutik, Wahyuni Sri Audisty Prana Hardayu Auliya, Salwa Ausat, Abu Muna Almaududi Azzaakiyyah, Hizbul Khootimah Baso, Andi Sabirin Basuki Toto Rahmanto Betty Rahayu Bilgies, Ana Fitriyatul Budi Utami Budiarto, Balla Wahyu Bunga Aditi bunga aditi Bunyamin, Ilham Akbar Careza Rizky Ayuningtyas Carl C.G. Dizon Catarina Cori Pradnya Paramita, Catarina Cori Pradnya Chairul Anam Chatarina Umbul Wahyuni Chevy Herli Sumerli Dadang Suhardi Damara Gugat, Rudy Max Darmiono, Darmiono Dasa Rahardjo Soesanto Desiyanti, Rika Desma Erica Maryati Manik Desty Febrian, Wenny Devy Sofyanty Dewa Oka Suparwata Dewi Endah Fajariana, Dewi Endah Diah Astuti, Enny Dian Artanti Arubusman Dian Indah Sari Djakasaputra, Arifin Djoko Widagdo Dody Tarihoran Donny Dharmawan Dorkas Susana Dorkas Yufice Ariyanti Kale Edhie Budi Setiawan, Edhie Budi Egidius Fkun Eka Hendrayani Ekasari, Silvia Elizabeth Emanuel Bai Samuel Kase Endang Silaningsih Enzovani, Senna Erina Alimin Estri Purwani Rahayu Etty Sri Hertini Eva Desembrianita Evaf Maulina Fachry Abda El Rahman Faisal Abubakar Fajri, Muhammad Iqbal Farida Akbarina Faridah Faridah Fatmawati Sabur Fauzan, Tribowo Rachmat Feliks Anggia Binsar Kristian Panjaitan Fikri Maulana, Muhammad Flora Grace Putrianti Fredrik Warwer Galih Nugraha Geofakta Razali Ghalib Suprianto Ghalib Suprianto Ginting, Helmina Br. Gita Sugiyarti Grace Martha Geertruida Bororing H Hantono Hadi Nugroho, Isfauzi Hamid, Sainul Haqibul Mujib Harahapi, Taufik Haruni Ode Haryono Haryono Helmy Syamsuri Hendayani, Nenden Hendratri, Bhaswarendra Guntur Hendrayani, Eka Henny Dwijayani Herry Nur Faisal, Herry Nur Hesti Eko Poerwaningrum Hilarius Wandan Hizbul Khootimah Azzaakiyyah I Nyoman Tri Sutaguna Ida Respatiningsih Ifadhila Ikbal Ilham Arief Imanirubiarko, Sabda Indarsyah Fitrah Tungkagi Indra Tjahyadi Indri Yani, Indri Irjanto, Bambang Iswahyu Pranawukir Ita Nurcholifah Iwan Harsono Joko Ariawan Joko Riyanto Josua Sahala Judijanto, Loso Juliana Juliana Juliana, Juliana Juminawati, Sri Kadarsih Kaharuddin Kalalo, Rieneke Ryke Kespandiar, Tengku Kesuma, Lucky Indra Kowey, Wylda Olivia Kraugusteeliana Kraugusteeliana Kunto Atmojo Kurniawan, Yohanes Jhony Kushariyadi Kusnadi, Iwan Henri Laksono Edhi Lukito Lamboy Sinaga, Victor Laratmase, Antonia Junianty LAUNTU, ANSIR Lely Indriani Lesmana, Tera Lestari, Mufida Diah Luckhy Natalia Anastasye Lotte Luh Komang Candra Dewi M Indre Wanof Ma’sum, Hadiansyah Magfira Mamonto Mardikawati, Budi Maria Assumpta Wikantari Marjuki Marjuki Martis, Andi Mas'ud Muhammadiah Maulana, Muhammad Fikri Maulana, Niqoo Meldi Manuhutu Mila Diana Sari, Mila Diana Miranti Pradipta Utami Misrofingah Mitra Musika Lubis Mu'min, Halek Muhamad Ammar Muhtadi Muhamad Risal Tawil Muhamad, Lili Fadli Muhammad Aqib Shafiq Muhammad Hasan Lubis Muhammad Hery Santoso Muhammad Lukman Hakim Muhammad Subhan Iswahyudi Muhammad Syafral Muhammad Yusuf MUHAMMAD YUSUF Muhammadong Muhtadi, Muhamad Ammar mulyadi ar Mulyadi Nur Munir Tubagus Munir Tubagus Musprihadi, Ribut Musran Munizu Mustafa, Fahrina Muwafiqus Shobri Nailul, Muhammad Naim, Ifin Nana Hermana, Asep Nelvia Susmita Novilia, Fitri Novitasari, Salwa Aulia Nugroho, Iswanto Apri Nuraini Nuraini Nurbakti, Rezky Nurchayati Nurchayati Nurchayati Nurchayati Nurhasanah, Dila Padila Nurlaili Rahmi Nurwijayanti Nuryati Solapari Osman, Isnawati PA. Andiena Nindya Putri PA. Andiena Nindya Putri Padila, Dila Pahrijal, Rival Palembang, Septianti Permatasari Parandy, La Mema Permadi, Indra Petrus Jacob Pattiasina Pranata, Sudadi Prihatin Tiyanto Priyana, Yana Putra, Wira Pramana Putri Ekaresty Haes Rachmadi Indrapraja Radnan, Yokie Rahmat Joko Nugroho Rahmat Rahmat Ratna Tungga Dewa, Dominica Maria Ratnawati Dwi Putranti Honorata Ratnawati Ratnawati Ratnawita Ratnawita Ridwansyah Ridwansyah Riesna Apramilda Riko Mersandro Permana Rina Sovianti Rini Hadiyati Rini Novianti Robbani Romi Mesra Rony, Zahara Tussoleha Roza, Nelli Rubait Dasururi Rudi Kurniawan Saddam Hussaen Sagena, Unggul Sahari Sahari Sajali, Chusnatul Ulaela Samsul Ikhbar Sani, Indra Santosa, Sonny Sari, Dian Anggara Kartika Sari, Efti Novita Sarwo Hakim Sasono, Heri Saununu, Siska Jeanete Selvia Junita Praja Septianti Permatasari Palembang Setiyawan, Heri Setyo Oetomo, Dedy Siregar, Achiruddin Siti Nuridah Slamet Riyadi Slamet Sutrisno Solissa, Everhard Markiano Sonny Santosa Souisa, Wendy Sudarmanto, Eko Sudarsono , Sudarsono Suherlan Suherlan, Suherlan Sulistiyani Sulistiyani SULISTIYANI SULISTIYANI Sulistyaningsih, Elli Sumerli A., Chevy Herli Suparman, Ade Supriandi Supriandi, Supriandi Supriyatno, Mega Suroso, Amat Suryaningsih, Lilik Susanto Susanto Susatyo Adhi Pramono, Susatyo Adhi Susilo, Anton Suwarso, Bhaktiar Ghisa Syahputri, Anggraini Syahrial Rachim Lubis Syamsu Rijal Syarifuddin Syarifuddin Syarifuddin Syarifuddin Tanti Widia Nurdiani Tessa Handra Tirta Yoga Titik Haryanti Transistari, Ralina Triyantoro , Andri Umul Khasanah Usup, Usup Utami, Eva Yuniarti Vina Erdlan Noviani Vivid Violin Wa Ode Nur Ainun Wahyu Anugrah Manippi Wahyuningratna, Ratu Nadya Wartono, Tono Widarman, Agung Widia Nurdiani, Tanti Widyastuti Widyastuti Yana Priyana Yasir Riady Yulia Novita YULIANI Yuniarti Utami, Eva Yusuf Unggul Budiman Yusup, Yusup Zaenal Abidin Zahrotul Uyun Zainal Abidin Zunaidi, Arif Zunan Setiawan