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All Journal Jurnal Manajemen dan Agribisnis JEJAK Media Ekonomi dan Manajemen Serat Acitya Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Studi Komunikasi Jurnal EMT KITA JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL PENDIDIKAN TAMBUSAI Journal on Education Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Mantik Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia Jurnal JURISTIC (JuJUR) Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Brilliant International Journal of Management and Tourism (BIJMT) Wadiah : Jurnal Perbankan Syariah Jurnal Sistim Informasi dan Teknologi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Proceedings of The International Conference on Business and Economics International Journal of Economics and Management Research Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Sanskara Ekonomi dan Kewirausahaan Innovative: Journal Of Social Science Research Sanskara Manajemen dan Bisnis Jurnal Pengabdian West Science Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan West Science Business and Management Journal of Management and Creative Business West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies Journal of Contemporary Administration and Management (ADMAN) Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam West Science Interdisciplinary Studies El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Journal of Ekonomics, Finance, and Management Studies Brilliant International Journal of Management and Tourism
Frans Sudirjo
Universitas 17 Agustus 1945 Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Analysis of the Influence of Product Quality, Brand Image and Country of Origin on Purchase Decision of Xiaomi Mobile Phone Products Frans Sudirjo; Henny Dwijayani; Ana Fitriyatul Bilgies; Andriya Risdwiyanto; Nurlaili Rahmi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1485

Abstract

This study aims to determine how nation of origin, product quality, and brand image affect purchasing decisions. This study uses quantitative case study research techniques. Primary data were gathered for this study through questionnaires and incidental sampling methods. Multiple linear analysis utilizing the statistical product and service solutions (SPSS) 23 software was the data analysis method used in this investigation. The results of this study indicate that place of origin, product quality, and brand image all have a significant simultaneous and partial impact on buying decisions.
Level of Acceptance and Use Measurement of Electronic Money Technology Using UTAUT Model Frans Sudirjo; Asri Ady Bakri; Andy Ismail; Putri Ekaresty Haes; Sarwo Hakim
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 3
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i3.275

Abstract

By increasing transaction speed and decreasing transaction costs, electronic payment innovations make cashless payment systems more effective. Electronic money is used in a variety of transactions, such as paying for commuter line tickets, paying for Trans Jakarta tickets, paying tolls, and shopping at supermarkets. However, in practice, it shows that users' understanding and awareness of electronic money are still not optimal, and there are problems with electronic money reader sensors. Therefore, it is crucial to undertake research on the acceptance and use of electronic money because this is one of the key elements in the system's successful deployment. In order to ascertain the current state of user acceptance and usage of electronic money, this study used the PLS-SEM analytic technique to look at the factors from the UTAUT 2 model that have an impact on user acceptability of electronic money. According to the findings, users who utilize electronic money have behavioral intentions and use behaviors that are 88% and 26%, respectively. Then, of the 12 hypotheses put out, Social Influence on Behavioral Intention and Facilitating Conditions on Behavioral Intention were the two that were rejected. Despite the fact that 60% of new users continue to use electronic money after one to two years, not enough nominal is utilized in a single week, according to the results of using it.
Analysis of The Influence of Customer Perceived Benefit, Ease of Use and Sales Promotion on The Decision to Use Digital Wallets for Shopeepay Customers Frans Sudirjo; Helmy Syamsuri; Ainil Mardiah; Agung Widarman; Yulia Novita
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 3
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i3.304

Abstract

This study looks at how factors like convenience, utility, and sales promotion affect people's decisions to use multiple e-wallets at once. Because the respondents surveyed utilize e-wallets, and because it is impossible to anticipate how many users there will be over time, this study uses an infinite population. Purposive sampling was employed to choose the sample for this study. Thus, the researcher decided that 250 respondents who had used e-wallets would make up the sample. Researchers use questionnaires to gather data. The questionnaire was disseminated by the researchers via social media. Multiple linear regression analysis with the aid of SPSS software is the data analysis technique used in this study. T-statistics are applied to test this proposition. The choice to use an e-wallet is significantly influenced by sales promotions. Choosing to use an e-wallet is strongly influenced by convenience. The choice to use an e-wallet is significantly influenced by its usability. The decision to utilize an e-wallet is heavily influenced by convenience, usefulness, and sales promotion all at once.
ANALYSIS OF THE EFFECT OF GREEN PRODUCT KNOWLEDGE, GREEN TRUST AND GREEN PERCEIVED RISK ON PURCHASE INTENTION OF LE MINERALE GALLON PRODUCT CUSTOMERS Frans Sudirjo; Susanto Susanto; Samsul Ikhbar; Yulia Novita; Ghalib Suprianto
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.18619

Abstract

Sampah plastik seringkali menjadi permasalahan yang tidak ada habisnya. Di banyak kalangan, masih ada diskusi tentang bagaimana kemasan ramah lingkungan bisa didaur ulang. Tujuan dari penelitian ini adalah untuk menguji variabel-variabel yang mempengaruhi keputusan konsumen untuk membeli barang ramah lingkungan. Purposive sampling digunakan untuk menyebarkan sejumlah survei. PLS, atau partial least squares, adalah teknik analisis yang digunakan dalam penelitian ini. Temuan studi ini menunjukkan bahwa persepsi risiko dan pengetahuan produk berhubungan langsung dengan kepercayaan ramah lingkungan. Niat membeli ramah lingkungan secara langsung dipengaruhi oleh pengetahuan dan kepercayaan produk ramah lingkungan. Pengetahuan produk ramah lingkungan dan risiko yang dirasakan terkait dengan niat untuk melakukan pembelian ramah lingkungan mungkin dipengaruhi secara tidak langsung oleh kepercayaan ramah lingkungan. Hasilnya adalah dunia usaha harus mengkomunikasikan dengan jelas kepada konsumen mengenai solusi yang diberikan oleh produk ramah lingkungan, melibatkan pelanggan dalam pembuatan tempat pengumpulan sampah, mengungkapkan hasil pengelolaan plastik, dan mengintegrasikan aspek sosial dan berorientasi keuntungan dalam operasi mereka.
Faktor-Faktor yang Mempengaruhi Perilaku Pembelian Konsumen secara Lintas Budaya Frans Sudirjo; Muhamad Ammar Muhtadi; Desma Erica Maryati Manik
Jurnal Ekonomi dan Kewirausahaan West Science Vol 1 No 03 (2023): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v1i03.526

Abstract

Penelitian ini menyelidiki faktor-faktor yang mempengaruhi perilaku pembelian konsumen lintas budaya di antara pengunjung asing ke Indonesia. Dengan lanskap budaya yang beragam dan popularitas Indonesia sebagai tujuan wisata, memahami faktor pendorong keputusan konsumen menjadi sangat penting bagi para pelaku bisnis dan pembuat kebijakan. Pendekatan metode campuran diadopsi, menggabungkan data kuantitatif yang diperoleh melalui survei dengan wawasan kualitatif dari wawancara mendalam. Hasil penelitian menunjukkan bahwa keaslian budaya dan adaptasi budaya dalam strategi pemasaran secara signifikan mempengaruhi preferensi konsumen. Selain itu, pembangunan kepercayaan muncul sebagai faktor penting dalam membentuk loyalitas konsumen. Temuan ini memiliki implikasi untuk bisnis yang bertujuan untuk beresonansi dengan konsumen asing dan mendorong interaksi budaya yang positif di sektor pariwisata dan ritel Indonesia.
THE EFFECT OF BRAND AWARENESS AND ELECTRONIC SERVICE QUALITY ON LOYALTY OF E-COMMERCE CUSTOMERS Frans Sudirjo; Arief Yanto Rukmana; Syarifuddin Syarifuddin; Sudadi Pranata; Munir Tubagus
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1829

Abstract

The purpose of this study is to ascertain how client loyalty in the marketplace is impacted by brand awareness and the caliber of electronic services. Research of this kind is referred to as quantitative research. The sample for this study included up to 100 respondents who were students who had utilized e-commerce at least twice. Both incidental sampling and nonprobability sampling were used in the sampling strategy. Results of questionnaires that were delivered to respondents online through Google Form were used as the major source of data for this study. While this is happening, secondary data takes the shape of linked documentation. Then, multiple linear regression analysis, the classical assumption test, and instrument test analysis were used to analyze the data that had been obtained. The findings of this study suggest that customer loyalty is positively and significantly influenced by brand awareness and the quality of electronic services. This is demonstrated by the t test results, which have significance levels of 0.000 0.05 for the brand awareness variable and less than 0.05 for the electronic service quality variable.
Social Media Marketing and Purchase Decisions Frans Sudirjo; I Nyoman Tri Sutaguna; Andreas Tigor Oktaga; Chevy Herli Sumerli A.; Bunga Aditi
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i3.124

Abstract

The purpose of this study is to examine and analyze the effect of social media marketing on the number of visitors to Tekodeko Coffee in Semarang. Individuals that visited Tekodeko Coffee made up the research sample. This study used a sample size of 91 people drawn from original data collected via a questionnaire instrument. Validity testing, reliability testing, normality testing, multicollinearity testing, heteroscedasticity testing, and hypothesis testing with multiple linear regression analysis, coefficient of determination testing, t-test, and f-test are all part of the data analysis method. According to the findings of our study, the factors Social Presence (X1) and Media Richness (X2) have no significant influence on the frequency of visits to Tekodeko coffee in Semarang.
Analysis Of The Influence Of Consumer Behavior, Product Attributes And Brand Image On Purchasing Decisions Of Pharmaceutical Industry Products Consumers Frans Sudirjo; Luh Komang Candra Dewi; Elizabeth; Fahrina Mustafa; Sonny Santosa
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1648

Abstract

The purpose of this study is to determine whether consumer attitudes, brand perception, and product characteristics all concurrently have a substantial impact on purchasing decisions. This study employs quantitative descriptive techniques along with a survey methodology. The author employs a variety of data collection techniques, including field research and library research, while gathering data for analysis. Open and closed questionnaires were both used by the researcher in this instance. The multiple linear regression analysis model includes the requirement of testing the analysis requirements. A two-way significant test was applied in this investigation. The t-test results demonstrate that the product attribute variables have a significant and favorable influence on the dependent variable (buying decisions), based on the findings of the partial multiple regression test. The dependent variable (buying decision) is significantly and favorably influenced by the brand image variable. The dependent variable (buying decisions) is significantly and favorably influenced by the customer attitude variable. Based on the outcomes of the simultaneous multiple regression test, the F-test results reveal that the three independent variables, namely the product attributes, brand image, and consumer attitude, significantly influence the purchasing decision variable with a significant value of 0.000 and an f-count > f-table value.
Exploring the Impact of Social Media on Online Marketing Strategies in the Era of Information Technology: Challenges and Opportunities in Anticipation of the New Year Frans Sudirjo; Chairul Anam; Iswahyu Pranawukir
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13300

Abstract

In the past few decades, significant business transformations have occurred alongside the development of Information Technology (IT). The paradigm shift from conventional marketing to online marketing strategies has become a necessity for companies aiming to remain relevant and competitive in an increasingly interconnected global market. This research aims to explore the impact of social media on online marketing strategies in the era of information technology as we approach the New Year. The study employs a comprehensive examination of available literature using qualitative analysis to gain a thorough understanding of the topic, covering the timeframe from 2015 to 2023. The study's findings indicate that in the ever-evolving realm of digital communication, the symbiotic relationship between social media and online marketing has become a transformative force, reshaping global business strategies. As we approach the threshold of a new year, it is crucial to conduct a comprehensive exploration of the nuanced impact that social media exerts on online marketing within the pervasive era of information technology. This journey has illuminated both challenges faced by marketers and a plethora of opportunities awaiting them in the imminent arrival of the new year.
Innovation-Based Business Education Strategies to Foster Community Engagement in Local Economic Development Frans Sudirjo; Rini Novianti; Sonny Santosa
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 2 (2024): May 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i2.170

Abstract

Business education plays a crucial role in shaping human resources with skills and knowledge relevant to local economic needs. However, conventional approaches in business education may not fully meet market demands and latest innovations. This research aims to identify and formulate innovation-based business education strategies that can effectively foster community engagement in local economic development. This research method employs a literature review with a qualitative approach focused on contributions to community service. Descriptive analysis will be used to depict findings from 27 selected articles retrieved from Google Scholar within the timeframe of 2001-2023. The study findings indicate that innovation-based business education is a primary key to strengthening community engagement in local economic development in the current dynamic era. These strategies emphasize the integration of technology into the curriculum, collaboration among universities, industries, and government, practical learning, the development of social awareness and business responsibility, direct community involvement in the teaching-learning process, stimulation of creativity and entrepreneurship, integration with community development programs, as well as interdisciplinary approaches to problem-solving.
Co-Authors Aat Ruchiat Nugraha Abu Muna Almaududi Ausat Abu Muna Almaududi Ausat Adriansyah Ekaputra Agung Widarman Agus Nurofik Ahmad Buchori Ahmad Yani, David Ainil Mardiah Akmal Abdullah Aldila Septiana, Aldila Alfa Santoso Budiwidjojo Putra Ambar Kusuma Astuti Amrin Amrin Ana Rusmardiana Andi Muh Akbar Saputra Andreas Tigor Oktaga, Andreas Andriya Risdwiyanto Andy Ismail Annisa Risqi Sulistya Kusuma Wardhani Apri Wahyudi Apriyanto, Apriyanto Ar Rakhman Awaludin, Aulia Ari Apriani Arief Yanto Rukmana Arief Yanto Rukmana Arief, Ilham Arifai Ilyas Arnes Yuli Vandika Arnold Sultantio Hutabarat Asep Deni Asnawati Asri Ady Bakri Astutik, Wahyuni Sri Baso, Andi Sabirin Basuki Toto Rahmanto Betty Rahayu Bilgies, Ana Fitriyatul Binsar Kristian Panjaitan, Feliks Anggia Budi Utama, Ahmad Nur Budi Utami Budiarto, Balla Wahyu bunga aditi Careza Rizky Ayuningtyas Carl C.G. Dizon Catarina Cori Pradnya Paramita, Catarina Cori Pradnya Chairul Anam Chevy Herli Sumerli Dadang Suhardi Damara Gugat, Rudy Max Darmiono, Darmiono Desma Erica Maryati Manik Desty Febrian, Wenny Devy Sofyanty Dewa Oka Suparwata Dewi Endah Fajariana, Dewi Endah Diah Astuti, Enny Dian Artanti Arubusman Dian Indah Sari Didik Sugeng Widiarto Djakasaputra, Arifin Djoko Widagdo Dody Tarihoran Donny Dharmawan Dorkas Susana Dorkas Susana Edhie Budi Setiawan, Edhie Budi Egidius Fkun Eka Hendrayani Ekasari, Silvia Elizabeth Emanuel Bai Samuel Kase Endang Silaningsih Enzovani, Senna Erina Alimin Etty Sri Hertini Eva Desembrianita Fahrina Mustafa Faisal Abubakar Fajri, Muhammad Iqbal Farida Akbarina Faridah Faridah Fatmawati Sabur Fauzan, Tribowo Rachmat Fikri Maulana, Muhammad Flora Grace Putrianti Fredrik Warwer Galih Nugraha Geofakta Razali Ghalib Suprianto Ghalib Suprianto Gita Sugiyarti Grace Martha Geertruida Bororing H Hantono Hadi Nugroho, Isfauzi Hamid, Sainul Haqibul Mujib Harahapi, Taufik Hardayu, Audisty Prana Helmy Syamsuri Hendayani, Nenden Henny Dwijayani Hesti Eko Poerwaningrum Hilarius Wandan Hizbul Khootimah Azzaakiyyah I Nyoman Tri Sutaguna Ida Respatiningsih Ifadhila Ikbal Ilham Arief Imanirubiarko, Sabda Indarsyah Fitrah Tungkagi Indra Tjahyadi Indri Yani, Indri Irjanto, Bambang Iswahyu Pranawukir Ita Nurcholifah, Ita Iwan Harsono Iwan Joko Prasetyo Joko Ariawan Joko Riyanto Josua Sahala Judijanto, Loso Juliana, Juliana Juminawati, Sri Kadarsih Kaharuddin Kespandiar, Tengku Kesuma, Lucky Indra Kowey, Wylda Olivia Kunto Atmojo Kurniawan, Yohanes Jhony Kushariyadi Kusnadi, Iwan Henri La Mema Parandy Laksono Edhi Lukito Lamboy Sinaga, Victor Laratmase, Antonia Junianty LAUNTU, ANSIR Lely Indriani Lesmana, Tera Loso Judijanto Lubis, Mitra Musika Luckhy Natalia Anastasye Lotte Luh Komang Candra Dewi M Indre Wanof Magfira Mamonto Maria Assumpta Wikantari Marjuki Marjuki Martis, Andi Mas'ud Muhammadiah Meldi Manuhutu Miranti Pradipta Utami Misrofingah Moh. Zaini Mu'min, Halek Muhamad Ammar Muhtadi Muhamad Risal Tawil Muhammad Aqib Shafiq Muhammad Hasan Lubis Muhammad Hery Santoso Muhammad Lukman Hakim Muhammad Subhan Iswahyudi Muhammad Syafral MUHAMMAD YUSUF Muhammad Yusuf Muhtadi, Muhamad Ammar mulyadi ar Mulyadi Nur Munir Tubagus Munir Tubagus Musran Munizu Mustafa, Fahrina Muwafiqus Shobri Nailul, Muhammad Naim, Ifin Nana Hermana, Asep Nelvia Susmita Nurbakti, Rezky Nurchayati Nurchayati Nurhasanah, Dila Padila Nurlaili Rahmi Nurwijayanti Nuryati Solapari Osman, Isnawati PA. Andiena Nindya Putri Pahrijal, Rival Panjaitan, Feliks Anggia Binsar Kristian Parandy, La Mema Permadi, Indra Petrus Jacob Pattiasina Praja, Selvia Junita Pranata, Sudadi Prihatin Tiyanto Priyana, Yana Putri Ekaresty Haes Rachmadi Indrapraja Rahmat Joko Nugroho Rahmat Rahmat Ratna Tungga Dewa, Dominica Maria Ratnawati Dwi Putranti Honorata Ratnawati Ratnawati Ratnawita Ratnawita Ridwansyah Ridwansyah Riesna Apramilda Riko Mersandro Permana Rina Sovianti Rini Hadiyati Rini Novianti Robbani Romi Mesra Rony, Zahara Tussoleha Roza, Nelli Rubait Dasururi Saddam Hussaen Sagena, Unggul Samsul Ikhbar Sani, Indra Sari, Efti Novita Sarwo Hakim Saununu, Siska Jeanete Septianti Permatasari Palembang Setiyawan, Heri Setyo Oetomo, Dedy Siska Armawati Sufa Siti Nuridah Slamet Riyadi Solissa, Everhard Markiano Sonny Santosa Sudarsono , Sudarsono Suherlan Suherlan, Suherlan Sulistiyani SULISTIYANI SULISTIYANI Suparman, Ade Supriandi Supriandi, Supriandi Suroso, Amat Suryaningsih, Lilik Susanto Susanto Susatyo Adhi Pramono, Susatyo Adhi Suwarso, Bhaktiar Ghisa Syahrial Rachim Lubis Syamsu Rijal Syamsu Rijal Syarifuddin Syarifuddin Syarifuddin Syarifuddin Tanti Widia Nurdiani Tessa Handra Tirta Yoga Transistari, Ralina Triyantoro , Andri Umul Khasanah Usup, Usup Utami, Eva Yuniarti Vina Erdlan Noviani Vivid Violin Wa Ode Nur Ainun Wahyu Anugrah Manippi Wahyuningratna, Ratu Nadya Widarman, Agung Widia Nurdiani, Tanti Widyastuti Widyastuti Yana Priyana Yasir Riady Yulia Novita YULIANI Yuniarti Utami, Eva Yusuf Unggul Budiman Yusup, Yusup Zaenal Abidin Zahrotul Uyun Zainal Abidin Zunaidi, Arif Zunan Setiawan