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Juliana Juliana
Fakultas Ekonomi dan Ilmu Sosial Universitas Islam Negeri Sultan Syarif Kasim Riau
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Determinant Factor In Decision Making To Become Muslimpreneur Gunawan, Noviandra; Juliana, Juliana; Adirestuty, Fitranty; Sholahuddin, Muhammad
Iqtisad: Journal of Islamic Economic and Civilization Vol. 1 No. 2 (2025): Iqtisad : Journal of Islamic Economic and Civilization (In Progress)
Publisher : PT. Student Rihlah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61630/ijiec.v1i2.6

Abstract

This research aims to determine and analyze the determinant factors in decision making to become a Muslimpreneur by conducting a survey at the Indonesia Islamic Business Forum, Bandung City. By using the causality method with a quantitative approach, this research analyzed 236 respondents who were members of IIBF Kota Bandung. To prove the hypothesis, the collected data was analyzed using the toolPatrial Least Square - Structural Equation Modeling (PLS-SEM) through the SmartPLS application. This research shows that the variables of interest and level of religiosity influence the decision making to become a Muslimpreneur. This finding confirms that the factors of interest and level of religiosity are very important in encouraging the growth of Islamic entrepreneurship. In order to increase entrepreneurs and Muslimpreneurs in Indonesia, the role of the government and the Muslimpreneur community will be very necessary in socializing and re-promoting the concept of Muslimpreneurs or Islamic Entrepreneurship on various platforms optimally, such as social media, seminars, workshops and several other media. This study is the first in testing the determinant factors of decision making to become a Muslimpreneur in IIBF Bandung City members. This study successfully revealed the strengths and weaknesses of interest factors and levels of religiosity in influencing decision making to become a Muslimpreneur.
The Influence Of Brand Image And Perceived Quality On Muslim Millennials' Purchase Interest In Local Fashion Brand Products Shiddieq, Muhammad Biagi Hafizh; Juliana, Juliana; Utami, Suci Aprilliani; Marlina, Ropi
Iqtisad: Journal of Islamic Economic and Civilization Vol. 1 No. 2 (2025): Iqtisad : Journal of Islamic Economic and Civilization (In Progress)
Publisher : PT. Student Rihlah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61630/ijiec.v1i2.7

Abstract

Around 60% of consumers dominated by Muslim millennials still pursue imported fashion brands because they are recognized as having better quality and prestige, even though they know that the price of local fashion products is more affordable. The purpose of this study is to determine the influence of brand imageand perceived quality on the purchase interest of Muslim millennials in Islamic economics study program students at State Universities in Bandung City. The method used in this study is the causality method with a quantitative approach and hypothesis testing design. The study was conducted on students of Islamic economics study programs at State Universities in Bandung City including UPI, UIN, and UNPAD. The results of the study showed that brand image and perceived quality influenced the purchase interest of Islamic economics students in fashion products in Bandung City. The researcher hopes that the results of this study can provide benefits for various parties, especially local business actors, so that they can pay more attention to brand image and perceived quality to increase purchase interest in local fashion products in Bandung City.
The Influence of Tourist Perceptions and Tourist Experiences on Positive Electronic Word of Mouth (e-WOM) in the Pantai Indah Kapuk Area as an Urban Tourist Attraction Palupi, Putri Esthi; Juliana, Juliana; Hubner, Ira Brunchilda
Jurnal EMT KITA Vol 9 No 4 (2025): OCTOBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i4.4607

Abstract

The growing phenomenon of sharing travel reviews online has become a key focus in urban tourism destination marketing. This study aims to analyze the influence of tourist perception and tourist experience on positive electronic word of mouth (e-WOM) regarding the Pantai Indah Kapuk tourist destination. The sample consists of 205 tourists who visited Pantai Indah Kapuk within the past year and are active social media users, selected using purposive sampling. Data were collected through questionnaires and analyzed using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method. The results indicate that both tourist perception and tourist experience have a positive and significant effect on positive e-WOM. Among the two, tourist experience emerged as the most dominant factor in encouraging positive e-WOM. The analysis using SEM-PLS revealed that both tourist perception (path coefficient = 0.232; p = 0.001) and tourist experience (path coefficient = 0.479; p = 0.000) positively and significantly influence positive e-WOM, with tourist experience as the most dominant factor. Theoretically, this study reinforces the application of the Theory of Planned Behavior in digital tourism contexts. The research is limited to one urban destination and respondents who are mostly young and active on social media. Future studies are recommended to cover broader destinations, include more diverse tourist segments, and apply a longitudinal design to capture behavioral dynamics over time These findings suggest that destination managers should focus not only on branding narratives but also on enhancing the overall tourist experience through improved facilities, engaging events, and effective social media engagement strategies.
The Influence of Social Norms and Attitude Towards Food Waste Reductions at Five-Star Hotels in Jakarta Muljani, Borromia Faustina; Brian, Reagan; Juliana, Juliana
Jurnal EMT KITA Vol 9 No 4 (2025): OCTOBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i4.4699

Abstract

This study investigates the influence of social norms and attitudes on the intention to reduce food waste in five-star hotels in Jakarta. A quantitative research design was employed, collecting data from 220 participants, including hotel guests, restaurant patrons, and hotel employees, through an online questionnaire. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that both social norms (β = 0.34, p < 0.001) and attitudes (β = 0.45, p < 0.001) significantly and positively affect food waste reduction intentions. The model accounts for 61.6% of the variance in behavioral intention (adjusted R²), reflecting moderate predictive power. These findings support the Theory of Planned Behavior and contribute theoretical insights into consumer behavior in the hospitality industry. From a practical perspective, the study emphasizes the need for guest-oriented educational campaigns and socially-driven communication strategies to foster a culture of food conservation. The study's limitations include the reliance on self-reported data, which may be subject to social desirability bias. Future research is encouraged to explore additional factors, such as perceived behavioral control, moral norms, and environmental awareness, to strengthen the model’s explanatory capacity and promote more comprehensive sustainable practices within the hospitality sector.
The Influence of Product Quality and Service Quality on Customer Satisfaction at Butterfields Café Audreya, Qonita; Kurniawan, Johannes; Juliana, Juliana
Jurnal EMT KITA Vol 9 No 4 (2025): OCTOBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i4.4725

Abstract

The cafe industry has experienced significant growth in recent years, driven mainly by lifestyle changes and the increasing culture of coffee consumption in various countries. In this context, the quality of the products sold and the quality of service provided by the cafe are very important to encourage and improve customer satisfaction. The purpose of this study is to analyze the effect of product quality and service quality on customer satisfaction at Buterfields Café. This study is important to conduct because there is still a lack of research that combines these two variables. In this study, the researcher used a purposive sampling technique to determine the number of samples. The sample of this study consisted of 160 respondents who were customers who had made purchases in the last one month at least. Data were obtained through the distribution of questionnaires designed to measure the perceptions given by respondents regarding product quality and service quality provided. The data analysis technique used was Structural Equation Modeling-Partial Least Square (SEM-PLS). The results of the analysis that have been found, show that product quality (β=0,492) makes an important contribution in building customer satisfaction through perceptions of taste and presentation, while service quality (β=0,391) plays a role in creating a positive experience for customers with an R² value indicating the strength of the model (64.6%). These findings indicate that Butterfields Café can improve its marketing strategy by focusing on improving product and service quality. Butterfields Café needs to continuously maintain and improve the quality of its products and services, for example by developing dishes based on local Bogor ingredients, using high-quality materials, implementing service recovery training programs or incentive systems based on customer reviews, addressing areas of improvement highlighted by customers, and adapting to customer preferences in order to enhance customer satisfaction.
The Role of Instagram Ads in Increasing the Attraction of Healthy Bread Products Halim, Adam; Theofillus, Michael; Sianipar, Rosianna; Juliana, Juliana
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 7 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), August 2025
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The growing trend of healthy living among urban communities has driven increased interest in healthy food products, including healthy bread. Healthy bread refers to bread formulated with nutritious ingredients such as whole grains, seeds, or low-sugar flour, and is typically low in fat and high in fiber. As consumer awareness of balanced diets rises, social media platforms like Instagram have become key tools for promoting such products, particularly among younger audiences. This study aims to analyze the influence of Instagram advertising, exposure frequency, and consumer engagement on the purchase decision of healthy bread products. This research employs a quantitative method with a descriptive approach. The sampling technique used is purposive sampling with 171 respondents who have seen healthy bread advertisements on Instagram. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 4.0 software. The results indicate that all three independent variables—Instagram advertising, exposure frequency, and consumer engagement—have a positive and significant effect on purchase decision. These findings highlight the effectiveness of consistent ad exposure and active consumer interaction with promotional content in increasing the likelihood of purchasing healthy food products such as healthy bread.
Pengaruh Ukuran Perusahaan dan Audit Tenure Terhadap Audit Delay Sundari, Jurika; Priscilia, Amanda; Putri, Tsania Azzahra Kusumah; Juliana, Juliana; Riantini, Nanda Setiana
QISTINA: Jurnal Multidisiplin Indonesia Vol 4, No 1 (2025): June 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v4i1.6250

Abstract

Penelitian ini bertujuan untuk menganalisis dan mengetahui pengaruh ukuran perusahaan dan audit tenure terhadap audit delay yang terdaftar di LQ45 pada tahun 2024 di Bursa Efek Indonesia. Metode dalam penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan sampel yang digunakan adalah purposive sampling yang memperoleh 22 perusahaan dengan 4 tahun pengamatan (88 observasi). Sumber data yang digunakan dalam penelitian ini adalah data sekunder. Analisis data menggunakan analisis regresi data panel dengan menggunakan software Eviews 12. Hasil pengujian menunjukkan bahwa ukuran perusahaan dan audit tenure tidak berpengaruh signifikan terhadap audit delay.
Literasi Peningkatan Literasi Masyarakat Tentang Pemanfaatan Rumput Laut (Sargassum sp) di Kawasan Teluk Tomini Juliana, Juliana; Ahmad, Indra Gandhi; Koniyo, Yuniarti; Suherman, Sutianto Pratama
INTEGRITAS : Jurnal Pengabdian Vol 7 No 2 (2023): AGUSTUS - DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/integritas.v7i2.3028

Abstract

Pemanfaatan Rumput Laut khususnya di wilayah perairan Teluk Tomini masih belum maksimal. Terlebih untuk jenis rumput laut coklat (Sargassum, sp.). Sargassum, sp. masih dianggap sebagai sampah oleh masyarakat karena hanya terbawa oleh arus dan gelombang ke daerah pesisir pantai. Sehingga perlu dilakukan edukasi yang lebih maksimal untuk meningkatkan pengetahuan masyarakat mengenai rumput laut coklat. Tujuan dilakukannya pengabdian ini yaitu untuk mengedukasi masyarakat mengenai manfaat lain dari Sargassum, sp. dengan cara memberikan penyuluhan dan sosialisasi dengan media proyektor dan brosur. Dan juga tanya jawab. Dengan penyuluhan dan sosialisasi tersebut, masyarakat antusias untuk mendengarkan serta menambah literasi masyarakat mengenai Sargassum sp.
PELATIHAN PENULISAN ESAI ILMIAH DALAM MENINGKATKAN KOMPETENSI AKADEMIK SISWA SMK NEGERI 14 MEDAN Juliana, Juliana; Suci Amaniarsih, Dwi; Puspita Sari, Bulan
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 3 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i3.1352-1360

Abstract

Tujuan kegiatan pengabdian masyarakat ini adalah untuk melatih penulisan esai ilmiah siswa siswa SMK Negeri 14 Medan menggunakan pendekatan berbasis praktik dalam meningkatkan kemampuan akademik ilmiah. Kegiatan ini dilatarbelakangi adanya keterbatasan siswa dalam memahami struktur esai, membuat argumen logis, dan menggunakan bahasa ilmiah yang sesuai selama kegiatan ini. Pelatihan ini terdiri dari tiga tahap utama: persiapan, pelaksanaan, dan evaluasi. Tahap-tahap ini termasuk pre-test, post-test, ceramah interaktif, latihan praktis, umpan balik individu. Hasil pelatihan menunjukkan peningkatan signifikan pada tiga aspek utama: pemahaman struktur esai (55% menjadi 85%), kemampuan logika argumen (60% menjadi 80%), dan penggunaan bahasa ilmiah (50% menjadi 75%). Selain itu, 85% siswa menyatakan bahwa mereka puas dengan metode pelatihan, khususnya sesi latihan praktik dan umpan balik yang diberikan. Namun, ada beberapa kendala, seperti keterbatasan waktu pelatihan dan ketergantungan siswa pada contoh. Penambahan durasi pelatihan, penggunaan teknologi pembelajaran, dan penguatan kemandirian siswa adalah langkah-langkah yang dapat dilakukan untuk meningkatkan proses pelatihan. Diharapkan program ini dapat menjadi model pengembangan kompetensi akademik yang berkelanjutan yang membantu siswa mempersiapkan diri untuk meningkatkan kompetensi dan kompetisi akademik di tingkat lokal dan nasional.
Strategi Pengembangan Usaha UMKM di Era Digital: Studi Kasus Havana Collection dengan Pendekatan SWOT–QSPM Juliana, Juliana; Imsar, Imsar; Daulay, Aqwa Naser
Jurnal Maksipreneur Vol 14 No 2 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i2.2424

Abstract

This study examines business development strategies for a small and medium enterprise (Havana Collection) in the digital era and prioritizes actionable initiatives using a SWOT–QSPM approach. Internal and external factors were mapped through field observations and document review; weighted scores were computed with IFAS/EFAS, strategic alternatives were formulated via SWOT, and priorities were determined using the Quantitative Strategic Planning Matrix. The firm’s IFAS and EFAS totals indicate a relatively favorable external context (IFAS ≈ 2.56; EFAS ≈ 2.71). QSPM highlights an SO-led pathway: intensifying digital marketing—including paid ads, creator collaborations, and affiliate programs—emerges as the top priority, while product development and market expansion serve as supportive moves. Managerially, the roadmap emphasizes content capability and performance analytics, sequencing quick wins while strengthening core processes. The study demonstrates how a compact, evidence-based framework translates qualitative factor mapping into an implementable priority list for SME growth in the digital landscape.
Co-Authors A Halim Aam Slamet Rusydiana, Aam Slamet Abd. Rasyid Syamsuri Abdul Majid Abdul Nasir Zakaria, Gamal Abi, Antonius Remigius AD, Maulina M. Adhani, Annisa ADI SETIADI Adiningsih, Baiq Sri Adirestuty, Fitranty Affandi, Hanif Saputra Agatha, Margareth Gabriel Agus Purwanto Agustinawati, Agustinawati Ahmad Ajib Ridlwan Ahmad Muhammad Ahmad, Indra Gandhi Ainun, Nurul Riska Aisyah, Tuti Akbar, Fatawil Akbar, Zidan Akmaliah, Qatrunnada Jinan Al Adawiyah, Rumaisah Azizah Al Qorni, Galuh Finna Wais Alaqsa, Tengku Reza Suka Ali Abubakar Alimin, Erina Alinna, Alinna Almahda, Salsabilla Altof, Muhammad Sayid Amaniarsih, Dwi Suci Amda, Ahmad Dibul Andani, Putri Andri Andri Anggraini, Julia Anggraini, Risa Anshar Daud Anton Abdulbasah Kamil Anton Sitepu Antonio, Ferdi Antony, Vincent Setiawan Anwar Adem Shikur Anwar Anwar Apriliyanti Apriliyanti Aqsal Ilham, Muhammad Aqwa Naser Daulay Arbi, Arbi ARDIANSYAH ARDIANSYAH Ardila, Melati Ardytha, Ardytha Arif Hidayat Arjuna, Arjuna Armando, Tiffanysius Armayanti, Nelly Asbari, Masduki Ashari, Ari Asmara Sari Nasution asrul, nurmahyuni Astuti, Lin Suciani Astuti, Nia Audreya, Qonita Aulia, Mita Ananda Azahra, Rahfa Azim, Mohammad Aziz, Rifan Abdul Azizah, Nur Afit B. Manalu, Rizki Bastanta Baehaqi Bahri, Halida Baihaqi, Umar Bangkit Pratama, Bangkit Batari, Hanifah Benita, Christabel Bogor Lumbanraja Br Silaen, Pernanci Brian, Reagan Budi Tjahjono Budi, Rahmad Setia Buhang, Dela Puspita C. Hao, Lester Cahkyaneu, Aneu Cakhyaneu, Aneu Camellia Camellia, Camellia Carina, Catrine Carven, Carven Catherine Catherine Chatarina Umbul Wahyuni Cheria, Cheria Cheumar, Muhammadtahir Citra Dewi , Tazkiyah Nur Laili Citra Lestari Daheri, Mirzon Daicy, Venessa Darinda Sofia Tanjung Darmayanti, Erni Darwin Lie Dedy Kurniawan Deriwanto, Deriwanto Destaviani, Angelita Dewi Driyani, Dewi Dewi, Windy Kurnia dharmawan, Cherry Diena Mutiara Lemy Dimyati, Aan Anasih Djakasaputra, Arifin Djulia, Sirda Dyan Wulan Sari Hs Eddy Noviana Edi Cahyono Efendi Efendi Effendy, Linda Eka Yusnaldi El Farabi, Muhammad Nur Ellen, Herlin Ennelis, Ennelis Errika, Errika Ester Julinda Simarmata, Ester Julinda Eva Amalia Eveline Eveline Faathir, M. Fadila Fadila, Fadila Fadilah Fadilah, Fadilah Faiz, Ihda Raifin Fajriyanti, Indri Farhan, Aulia Muhammad fatimah Fatimah Fatimah, Andini Nur Fatin Nadifa Tarigan Fatin, Nur Afifah Febriana, Vinni Felicia, Felia Fernandes, Gilang Ryan Figo, William Filimonovic, Gabriela Ayu Fintarji, Rian Firmansyah Firmansyah Fitri Hayati Fitri Rahmawati Fitri, Ramadini Eka Fitria, Ully Fitria, Ulyy Florency, Gaby Florentina, Nova Frans Sudirjo Fransiska, Ina Berliana G. Gunawan Gaol, Rumiris Lumban Gelda, Isnaeni Ghozali, Excel Ginting, Erwin Ginting, Fiber Yun Almanda Ginting, Natael Gloria Hutabarat, Esvina Goeltom, Vasco Adato H. Gultom, Candra Ronitua Gunawan Prabowo, Gunawan Gunawan, Noviandra Guntama, Feriawan Guntur Eko Saputro Gurusinga, Elfa Yolanda Br Hafizo, Rina Halim, Valencia Thania Hamida Hasan Handayani, Fitri Rahma Haposan Banjarnahor Hardiansyah, Kiki Harun, Sukma Hasibuan, Asnita Hasrian Rudi Setiawan Hasrizart, Iwan Hastuti Hastuti Hayat, Syam Bahrul Hazmi, Jihadul Heldanita, Heldanita Hendrayani, Eka Heni Pujiastuti heri nuryanto Hernawati Hernawati Hidayati, Luki Horn, Nyoman Damien Hubner, Ira B. Hulinggi, Aprilia M. 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