Article Per Year (5 Year)
p-Index From 2021 - 2026
69.915
P-Index
This Author published in this journals
All Journal TEKNIK INFORMATIKA Jurnal Manajemen Terapan dan Keuangan Jurnal Media Infotama Techno.Com: Jurnal Teknologi Informasi MATICS : Jurnal Ilmu Komputer dan Teknologi Informasi (Journal of Computer Science and Information Technology) Jurnal Teknologi dan Manajemen Informatika Jurnal Media Wahana Ekonomika Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis IQRA`: Jurnal Ilmu Perpustakaan dan Informasi Sistemasi: Jurnal Sistem Informasi Widya Cipta : Jurnal Sekretari dan Manajemen JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING MANAJERIAL Indikator: Jurnal Ilmiah Manajemen & Bisnis Dinamis : Journal of Islamic Management and Bussiness Jurnal Informatika Universitas Pamulang Applied Information System and Management Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan RAUDHAH JurTI (JURNAL TEKNOLOGI INFORMASI) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Query : Jurnal Sistem Informasi JISTech (Journal of Islamic Science and Technology) Jurnal Teknologi Sistem Informasi dan Aplikasi JSiI (Jurnal Sistem Informasi) JURNAL PENDIDIKAN TAMBUSAI Banque Syar'i : Jurnal llmiah Perbankan Syariah JURIKOM (Jurnal Riset Komputer) JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies JURNAL MANAJEMEN BISNIS Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Syarikat : Jurnal Rumpun Ekonomi Syariah Jurnal Manajerial Jurnal Sistem Informasi Kaputama (JSIK) JURNAL ANSIRU PAI : Jurnal Pengembangan Profesi Guru Pendidikan Agama Islam Instructional Development Journal Jurnal Manajemen Informatika dan Sistem Informasi HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business LAN TABUR: Jurnal Ekonomi Syari’ah JURNAL RAUDHAH JURNAL EDUKASI NONFORMAL JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Inovasi Penelitian Journal of Computer Networks, Architecture and High Performance Computing Intelegensia : Jurnal Pendidikan Islam Jurnal Teknik Informatika (JUTIF) Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Quantitative Economics and Management Studies TANJUNGPURA JOURNAL OF NURSING PRACTICE AND EDUCATION Jurnal Ilmiah Wahana Pendidikan Jurnal Abdi Mas Adzkia Ilomata International Journal of Social Science Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan JURNAL MANAJEMEN AKUNTANSI (JUMSI) JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Jurnal Res Justitia : Jurnal Ilmu Hukum Al-Ittishol : Jurnal Komunikasi dan Penyiaran Islam INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Journal of Indonesian Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) Jurnal Pusat Studi Pendidikan Rakyat (PUSDIKRA) Indonesian Journal of Innovation Studies Center of Knowledge EKSYA: Jurnal Ekonomi Syariah JURNAL PENDIDIKAN INDONESIA: Teori, Penelitian, dan Inovasi Islamic Circle Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Indonesian Journal of Economics and Management Hello World Journal of Information Systems and Technology Research Jurnal Pendidikan dan Pembelajaran Jurnal Manajemen Jurnal Ekonomika Dan Bisnis Studi Akuntansi, Keuangan, dan Manajemen Jurnal Cakrawala Ilmiah Economic Reviews Journal Jurnal Sains dan Teknologi MES Management Journal Jurnal Al-Qayyimah Prisma Sains: Jurnal Pengkajian Ilmu dan Pembelajaran Matematika dan IPA IKIP Mataram Jurnal Ekonomi, Bisnis dan Manajemen CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis International Journal on Advanced Technology, Engineering, and Information System (IJATEIS) Jurnal Riset Pendidikan dan Pengajaran (JRPP) Jurnal Ekonomi dan Bisnis Mumtaz : Jurnal Ekonomi dan Bisnis Islam Journal Research of Economics and Bussiness Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya YASIN: Jurnal Pendidikan dan Sosial Budaya Jurnal Visi Manajemen (JVM) Jurnal Pendidikan, Sains dan Teknologi Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Pustaka: Jurnal Bahasa dan Pendidikan Data Sciences Indonesia (DSI) Optimal: Jurnal Ekonomi dan Manajemen Jurnal Informatika dan Teknologi Pendidikan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Management, Economic and Accounting (JMEA) Jurnal Teknik Mesin, Industri, Elektro dan Informatika Jurnal Manajemen USNI Jurnal Ekonomika Manajemen Dan Bisnis Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Student Scientific Creativity Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Indonesian Research Journal on Education JSITIK: Jurnal Sistem Informasi dan Teknologi Informasi Komputer JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Jurnal Manajemen Kreatif dan Inovasi Jurnal Ilmiah Sistem Informasi Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan JURNAL EKONOMI BISNIS DAN MANAJEMEN JURNAL ILMIAH SAINS TEKNOLOGI DAN INFORMASI Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Jurnal Penelitian Sistem Informasi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Research Horizon Jurnal Sistem Informasi dan Informatika Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan JAKBS International Journal of Management Research and Economics Journal Of Informatics And Busisnes Journal of Economics and Management Scienties Jurnal Sistem Informasi dan Ilmu Komputer Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Ilmiah Research and Development Student Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Kohesi: Jurnal Sains dan Teknologi Socius: Social Sciences Research Journal Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Ekonomi Bisnis dan Manajemen Student Research Journal Pusat Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmiah Research Student Jurnal Sains Student Research Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Jurnal Penelitian Teknologi Informasi dan Sains JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Causa: Jurnal Hukum dan Kewarganegaraan Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Intellektika: Jurnal Ilmiah Mahasiswa Jurnal Media Akademik (JMA) RESLAJ: Religion Education Social Laa Roiba Journal JURNAL ILMIAH PENELITIAN MAHASISWA El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Manajemen Ekonomi dan Bisnis Jurnal Manajemen dan Pendidikan Agama Islam JURNAL MULTIDISIPLIN ILMU AKADEMIK JURNAL RUMPUN MANAJEMEN DAN EKONOMI AKSIOMA : Jurnal Sains Ekonomi dan Edukasi MERDEKA: Jurnal Ilmiah Multidisiplin Katalis Pendidikan: Jurnal Ilmu Pendidikan dan Matematika Jurnal Manajemen Bisnis Era Digital JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Journal Artificial: Informatika dan Sistem Informasi Jurnal Ilmiah Nusantara Jurnal Inovasi Ekonomi Syariah dan Akuntansi Moneta : Journal of Economics and Finance PENG: Jurnal Ekonomi dan Manajemen Journal of Social Work and Science Education Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Manajemen Kewirausahaan dan Teknologi The Indonesian Journal of Computer Science JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Bina Bangsa International Journal of Business and Management Jurnal Sistem Informasi, Manajemen dan Teknologi Informasi Switch: Jurnal Sains dan Teknologi Informasi Akuntansi dan Ekonomi Pajak: Perspektif Global Jurnal Manajemen Bisnis Digital Terkini Merkurius: Jurnal Riset Sistem Informasi dan Teknik Informatika Neptunus: Jurnal Ilmu Komputer dan Teknologi Informasi Tarbiatuna: Journal of Islamic Education Studies Jurnal Media Informasi Teknologi As-Salam: Journal Islamic Social Sciences And Humanities Education Curiosity Jurnal Ekonomi dan Bisnis Jurnal Ilmu Ekonomi dan Bisnis (JUKONI) Journal Pesona Indonesia J-CEKI Al I'tibar Jurnal Pendidikan Islam Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Epsilon : Journal of Management (EJoM) Young Journal of Social Sciences and Humanities LAN TABUR: JURNAL EKONOMI SYARIAH JIMEK As-Syirkah: Islamic Economic & Financial Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal CENDIKIA ISNU
Nasution, Muhammad Irwan Padli
Universitas Islam Negeri Sumatera Utara
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 631 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 631 Documents
Search

 60   61   62   63   64 
Analysis of the Functions and Benefits of Management Information Systems in Educational Environments Vinanda Siswandari Vina; Muhammad Irwan Padli Nasution
Young Journal of Social Sciences and Humanities Vol. 1 No. 4 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the functions and benefits of Management Information Systems (MIS) within the education sector, driven by the growing need for fast, accurate, and well-integrated information management. As educational institutions face increasingly complex administrative and instructional demands, MIS becomes an essential tool to support effective organizational performance. Using a literature review approach, this research explores how MIS contributes to administrative processes, daily operations, and data-driven decision making in schools. The analysis reveals that MIS plays a critical role in enhancing both teaching–learning activities and overall school management by regularly collecting, processing, storing, and presenting information. Through these capabilities, MIS allows institutions to conduct more accurate evaluations, design strategic plans, and improve service quality. Additionally, MIS supports efficiency in administrative work, broadens access to relevant information for stakeholders, and strengthens transparency as well as institutional accountability. The findings underscore that MIS is not merely a supporting tool but a strategic component required to build modern, responsive, and efficient educational governance. Overall, the study highlights that the effective implementation of MIS can significantly elevate the quality, performance, and competitiveness of educational institutions in the digital era.
Digital Transformation: How Information Systems Are Changing Traditional Business Models Abelia Gultom Abel; Muhammad Irwan Padli Nasution
Young Journal of Social Sciences and Humanities Vol. 1 No. 4 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The evolution of information systems has emerged as a pivotal driver in the transition from traditional business models to modern, digitally oriented operations. Previously, companies largely depended on manual processes and direct interactions with customers, which often limited efficiency, scalability, and responsiveness. Today, the integration of information technologies, including e-commerce platforms, data management systems, and digital communication tools, enables businesses to operate more efficiently, make faster decisions, and maintain seamless interactions with a broader audience. This digital transformation empowers companies not only to expand their market reach but also to enhance operational effectiveness and strengthen customer relationships in meaningful ways. Moreover, the adoption of information systems influences the ways organizations create value, innovate, and maintain competitiveness in an increasingly globalized marketplace. This study explores the essential role of information systems in facilitating organizational change, highlighting their impact on business performance, strategic decision-making, and long-term sustainability. Understanding this dynamic is crucial for businesses seeking to thrive in the modern era, where technological integration is no longer optional but a fundamental component of growth and resilience.
Analysis of Management Information Systems for Performance and Achievement in the World of Work Competition Dini Cahyani nasution; Muhammad Irwan Padli Nasution
Young Journal of Social Sciences and Humanities Vol. 1 No. 4 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Management information systems (MIS) play a vital role in ensuring that an organization can direct and utilize its resources efficiently. This study explores how optimizing resources through well-designed information systems can strengthen an organization's competitive position. MIS are considered the central engine of organizational activities because they facilitate ongoing improvement, support decision making, and encourage sustainable development. This research employs an information system analysis approach that examines system advantages, stages of system development, efforts to enhance resource quality, and key dimensions that shape the performance of information systems. In today's rapidly evolving technological landscape, the ability to manage data accurately and systematically has become essential for producing outputs and outcomes that are not only reliable but also strategically valuable for organizational growth. The results of the study show that effective optimization of information system technology provides substantial benefits for users, enhances organizational resilience, and supports long-term sustainability. MIS also functions as a critical component within operational procedures, enabling organizations to quickly adapt to changes in their internal and external environments. Overall, information systems emerge as a decisive factor in reinforcing organizational capability and ensuring continued success.
Risk Evaluation and Information Security Protection in the Implementation of Management Information Systems Rahma Intan Nuraini; Muhammad Irwan Padli Nasution
Young Journal of Social Sciences and Humanities Vol. 1 No. 4 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Data is one of the asset important and valuable Good for individual and organization . In the System Information Management (SIM), stored data can in the form of financial data , customer data, employee data , and important data others . Therefore that , data security in SIM is very important For protect information from threat like data theft , damage physique to system information and threats other . Articles This aim For discuss about data security in SIM, risks that can occur occurs in data security , and protection strategies that can be done For overcome risk said . Data security in system information management is effort For protect , secure asset information from possible threats​ will arise that can endanger confidentiality , availability , and integrity all asset information company , not only device hard and soft , but also the sensitive data stored on it Data security in System Information Management is critical aspects​ For every organization . Risk data security can originate from various sources and their impacts can be very serious . Practical suggestions For overcome risk data security in SIM , namely Cyber Security Topics, Awareness Employees , Security Solutions Network , Plan Data Recovery , Compliance Audits , and Evaluations Periodic .
Implementasi Sistem Informasi Manajemen Keuangan pada UMKM untuk Pengambilan Keputusan Ananda Amelia; Muhammad Irwan Padli Nasution
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 2 No. 6 (2025): November : Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v2i6.1777

Abstract

This study aims to explain how the implementation of a Financial Management Information System (MISK) can improve decision-making capabilities in Micro, Small, and Medium Enterprises (MSMEs). In the digital era, MSMEs are required to manage their finances quickly, accurately, and in an integrated manner to compete in a dynamic market. The SIMK offers a solution to simplify the process of recording, analyzing, and reporting financial information in real time, enabling business decisions to be based on valid data. Analysis of various studies shows that the implementation of a MISK can improve operational efficiency, financial reporting transparency, and the quality of managerial decisions. However, its effectiveness is greatly influenced by financial literacy, digital readiness, and the ability of human resources to operate the system. Many MSMEs still have not fully utilized technology due to limited capital and accounting knowledge. With training and government policy support, the implementation of a MISK is expected to strengthen the competitiveness of MSMEs, increase productivity, and achieve professional financial governance.
Pengaruh Strategi Pembelajaran Peningkatan Kemampuan Berpikir (SPPKB) Terhadap Hasil Belajar Materi Memahami Pentingnya Tabayun Pada Siswa Kelas VII lubis, Aisah nurkhofifah; Nasution, Muhammad Irwan Padli
Indonesian Research Journal on Education Vol. 5 No. 6 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i6.3792

Abstract

Tujuan peneltian untuk mengetahui dan mendeskripsikan: 1) Hasil belajar murid sebelum memanfaatkan Strategi Pembelajaran Peningkatan Kemampuan Berpikir (SPPKB) di materi pelajaran pendidikan agama Islam materi memahami pentingnya tabayun murid kelas VII SMP Negeri 2 Kecamatan Na IX-X. 2) Untuk mencari tahu dampak Strategi Pembelajaran Peningkatan Kemampuan Berpikir (SPPKB) kepada temuan belajar murid di materi pelajaran Pendidikan agama Islam materi memahami pentingnya tabayun murid kelas VII SMP Negeri 2 Kecamatan Na IX-X. Berdasarkan pendekatannya, studi ini ialah penelitian kuantitaif. Ditinjau dari metodenya penelitian ini ialah eksperimen. Eksperimen ini mempunyai desain penelitian ialah one-group pre-test pos test design. Yang dijadikan sampel adalah rombel VII-1 (post-test dan pre-test) yang jumlahnya 31 orang. Temuan penelitian dari pengujian hipotesis didapatkan bahwasanya skor sig (2-tailed) pada kelas post test setelah diberi perlakuan Strategi Pembelajaran Peningkaan Kemampuan Berpikir (SPPKB) sejumlah 0,003 < 0,05 dan T hitung : 3,223 > T tabel : 2,042 sehingga bisa diambil kesimpulan bahwasanya: terdapat pengaruh yang positif Strategi Pembelajaran Peningkaan Kemampuan Berpikir (SPPKB) terhadap hasil belajar siswa pada mata pelajaran PAI materi memahami pentingnya tabayun kelas VII di SMP Negeri 2 Kecamatan Na IX-X.
Pemanfaatan Sistem Informasi Manajemen Sebagai Alat Pengendalian Dan Pengambilan Keputusan Strategis Bagusman, Chajarara; Nasution, Muhammad Irwan Padli
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 3 (2025): JUKONI - Oktober
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i3.944

Abstract

This study discusses the utilization of Management Information Systems (MIS) as a tool for control and strategic decision-making in modern organizations. Along with the rapid advancement of information technology, MIS has evolved beyond its traditional role as an operational data provider to become a core foundation for managerial planning, supervision, and strategic policy formulation. Through the integration of accurate, relevant, and real-time data, organizations can strengthen internal control mechanisms and enhance evidence-based decision- making processes. The strategic implementation of MIS enables efficiency, transparency, and competitiveness while supporting adaptive management in dynamic business environments. This paper highlights that effective use of MIS is essential for organizations aiming to achieve sustainable growth and operational excellence in the digital era. 
Peran Sistem Informasi Manajemen Dalam Meningkatkan Daya Saing Usaha Mikro Kecil Dan Menengah (UMKM) Syafrina, Angelia Putri; Nasution, Muhammad Irwan Padli
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 3 (2025): JUKONI - Oktober
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i3.945

Abstract

This study aims to analyze the role of Management Information Systems (MIS) in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. The development of information technology has provided great opportunities for MSMEs to expand markets, improve operational efficiency, and strengthen customer relationships. The implementation of MIS assists MSME actors in effectively managing data, accelerating decision- making, and increasing productivity. Through integrated information systems, MSMEs can compete with larger companies by applying data-driven and innovation-based strategies. This research uses a descriptive approach with a literature study from various relevant academic sources. The results show that MIS plays a crucial role in strengthening MSME competitiveness through efficiency, transparency, and adaptability to market changes.
Pemanfaatan Sistem Informasi Manajemen Untuk Efisiensi Pengelolaan Usaha Mikro Kecil Dan Menengah (UMKM) Fadillah, Siti Nur; Nasution, Muhammad Irwan Padli
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 3 (2025): JUKONI - Oktober
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i3.946

Abstract

The development of information technology has significantly impacted the efficiency and effectiveness of Micro, Small, and Medium Enterprises (MSMEs) management. The utilization of Management Information Systems (MIS) assists MSME actors in managing business data more efficiently, quickly, and accurately. Through the implementation of MIS, activities such as financial recording, inventory management, and sales analysis can be automated, thereby supporting more accurate decision-making processes. This study aims to analyze how MIS implementation can improve operational efficiency and productivity among Indonesian MSMEs. The findings reveal that MIS adoption accelerates administrative processes, enhances data accuracy, and strengthens business competitiveness. However, challenges such as low digital literacy, infrastructure limitations, and implementation costs remain significant barriers. Therefore, collaboration between the government, business actors, and digital service providers is needed to optimize the adoption of MIS among MSMEs.
Sistem Informasi Manajemen Pemasaran Sebagai Strategi Peningkatan Penjualan Di Era Digital Natasya, Anggi; Nasution, Muhammad Irwan Padli
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 3 (2025): JUKONI - Oktober
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i3.947

Abstract

This research aims to analyze the role of the Marketing Management Information System (SIMP) as a strategy to increase sales in the digital era. The development of information technology has changed the traditional marketing paradigm towards a data-based model, where decision making is driven by fast and accurate information analysis. Marketing information systems play an important role in integrating the processes of collecting, processing and presenting customer data to support the formulation of effective promotional and sales strategies. Proper implementation of SIMP can help organizations understand consumer behavior, predict market trends, and optimize distribution and customer service. Thus, marketing management information systems are a key component in creating business competitiveness in the competitive digital era.
Co-Authors ., Arba Sunur ., Siti Hawa Hasibuan Abdu Rahman Hakim Abdul Azis Nasution Abdul Hafiz Abdullah, Radhinal Abelia Gultom Abel Abelia Mita Baqis Abrar, M. Farid Abrar, M.Farid Ade Kurnia Sari Ade Syafitri Adelia Khirani Lubis Adelia Marwa Ujung Adelia Marwah Ujung Adelia Marwah Ujung Adeliya Saragih Adhelia, Dhea Putri Adisa, Yunda Adnan Buyung Nasution Adrian Niken Lubis Adris Triseptina Afandi, Muhammad Fikri Afdillah Nur Aisyah Sinaga Afdillah Nur Aisyah Sinaga Afriani Afriani Agfahmi Dinata Agisty Fiannisa Ahmad Alvin Adriansyah Ahmad Alvin Adriansyah Aidhawani Aidhawani Aini Nurul Aininta Alivia br Kaban Aisyah Fitri Pasaribu Ajeng Triandari Akbar, Fatawil Al-Faruq, Muhammad Yuda Alfa Nadiah Siregar Alfa Rizi Azhari Alfia Utami Alfia Utami Alharis, Dimas Cholis Ali Ikhwan Ali Ikhwan Alya Nabila Junaidi amalia, parida Amelia Putri AMELIA, MAYA Aminah Cinda Kasih, Aminah Ananda Amelia Andhini Asmita Andika Mahwayudi Angga Pradana Kusuma Anggini, Rizki Angkasa, Pramuja Angraini, Riska Anhar, Muhammad Ziqhri Anisa Maya Sufa Anisa Puspita Anita Cerahma Siregar Annisa Fitri Adina Hutabarat Annisa Hafsah Aprilia Eka Putri Arfi Andira Kirana Ari Sahputra Arie Satria Tama Armita Isnaini Munthe Arris Fahrian Asmadi1, Soraya Zairina Asmiralda, Febrina At Thariq Harahap, Faqih Atika, Nanda Nurul Aulia Zaky Ibna Aulia Zaky Ibna Ayu Anggraini Hulu Ayu Intan Pratiwi Ayu Lestari Ayu Shintiya Azmatul Kholila Azzahra Tri Najla S Bagusman, Chajarara Baihaqi, Ahmad Bakri, Safa Nadia Batubara, Alwi Ardiansyah Putra Bayu Rahmat Hidayat Berutu, Fajran Rahman Bi Rahmani, Nur Ahmadi Bima Andika Br.Sinulingga, Sadepa Putri Bunga Amira Bunga Dwi Anjani Calvin Aditya Harahap Chintya Pradilla Putri Chintya Pradilla Putri Chintya, Neha Cindy Rayani Sinulingga Daffa Caidana Zein Situmorang Daffa Chaidana Zein Situmorang Dalimunthe, Maya Oktavia Daulay, Anisya Putri Ertani Daulay, Lily Sardiani Dea Cindi Amelia Dedy Rahman Siregar, Dedy Rahman Siregar Dela Arum Lestari Dery Shadani Deva Fitri Zuya Devi Fitri Zuya Devyana, Melati Dewi Lestari Dharma, Budi Dian Farindah Damanik Diana Loemongga Siregar Didi Maslan Dimas Halki Widana Dimas Pramudya Dinda Audia Syahira Dinda Fitriyah Kholisoh Ahmadita Putri Dinda Novika Rahmahdhani Dinda Puspita Sari Dinda Ravina Dindy Rizka Octavia Dini Cahyani nasution Dini, Aisyah Dira Finanta Dira Finanta Dita Ananda Bangun Diva viola natasya Hasibuan Diva Viola Natasya Hasibuan Dwi Amanda Simanjuntak Dwi Amanda Tanjung Dwi Febrina Dwiky Guntara Effendi, Lutfiah Eko Purnomo Eko Purnomo ELYSA RAHMAYANI Embun Febryanti Panggabean Embun Febryanti Panggabean Enjeli Enjeli Era Rahmadani Damanik Era Rahmadani Damanik Eriana Saprida Ermiannur Euis Desy Khairiyati Fachrul Rozy Arda Rambe Fachrurrozi, Zein Ahmad Fadilah, Tiara Fitriani Fadillah, Siti Nur Fadlin Fajri Fahrian, Arris Fahrina Aulia Purba Faiza Zayani Waznah Fakri Mursala Fanny Himla Rizqya Pasaribu Farah Ananda Lubis Fardan Ali Torabora Siregar Fathimah, Laila Fathin Al Biyan Tanjung Fatimah Zahra Marahaini Harahap Fauji Azwar Siregar Fauzan Nafis Fayathun Maira, Fayathun Maira Febriani, Gymnasti Fiannisa, Agisty Fithrah Dwi Ananda Fitri Dasuki Siregar Fitri Fitri Annisa Fitri Handayani Harahap Fitri Hidayah Fitri Nabila Hasibuan Friska Putri Aryanti Geubrina Raseuki Ginting Ginting Ginting, Dea Cindi Amelia Ginting, Melia Br Ginting, Nabilah Azzahra Amin Br Grace Amalia Tondang Guntara, Dwiky Hafidz Ramadhan Noor Matondang Hafiz Maulana Siagian Hafiz, Abdul Hafizh Fahriza Hairul Anam Hanaya Tri Meyharin Sihotang Hani, Fildzah Hanifa Salsabila Harahap, Muhammad Ikhsan Harahap, Shelvi Fadillah Harsya Haryo Prastya Hasanah, Malika Ardhia Hasbi Rizky Rawy Hasibuan, Adelia Hasibuan, Mahlia Putri Hasibuan, Siti Hawa Hayfa Azwa Fadila Hazizah, Siti Nur Hellen Afrisa Hesty Ananta Yunas Hesty Ananta Yunas Hidayana, Nugrhainy Hidayati, Yusranida Hotmasarih Harahap Hudana Isra Aulia Husnah Salsabilah Siregar Ibrahim Syahputra Harahap Idham Mahrivi Ilhamy Nasution, M. Lathief Ilka Zufria Indah Riski Panjaitan Indradewa, Rhian Intan Fahzirah Intan Geandra Ira Yanti Irfan Fadhilah Irgi Iqbal Irhansyah, Teddy Irma Handayani irmayani irmayani Irwansyah, Rudi Irzi Ahmad Fahrozi Isnaini Nur Harahap Istiqomah Istiqomah Juma Pristika, Febie Junita Pratiwi Juwairiazizah Rasta Kana Putri Rosiana Kasih, Aminah Cinda Kasman Rukun Khairi, Nadia Luthfiah Kharisma Syahputri Khofifah Indar Rahman Khoirunnisya Gita Segara Kia Napisa Siregar Kinanti Iraza Kinanti Iraza Kurniawan, Al Farizi Lailan Safitri Barus Laksamana Khaidir K.N Layla Nurul Sakinah Lesmana, Rendy Lisma Yana Siregar lubis, Aisah nurkhofifah Lubis, Farach Nur Fachri Lubis, Khadijah Chairunnisa Lubis, Muhammad Azmi Ibadurrahman Lubis, Novri Salsabilla Lubis, Rizky Amalia Lubis, Windy Frestia Lutfiah Nur, Dara Lutfiah, Izmi Luthfiah Anwar, Wan Tasya M Agil Febrian M Ihsan M Rehan Kurniawan M Sahlan M Syawalun Riza M Yasmin Ramadhan M M, M Yasmin Ramadhan M. Fahrizal Adrian M. Raihan M. Ridho Al aziz M. Yoga Pratama Harahap M.Laksamana Ghafur M.Sahlan Ma'ruf, Maulana Ma'ruf Maliha Anjely Putri Sinaga Manurung, Raudah Azzahra Mardianto, Mardianto Mareta Rindiani Marliyah, Marliyah Marsya Pratiwi Nasution Maulana Fathurrahman Maulana Ikhsan Maulana Irsyad, Raihan Mauli Fathia Zahra Maya Amelia Mayla Humaira As-syiva Mayori, Elsa Mega Hasibuan Meisyah Ayu Putri Meisyah Ferianti Fadillah1 Meiza Octaria Melati Devyana Melati Melati Melisa Lubis Mesi Suharni Banurea Mhd. Rizki Khairi Mia Audina MIFTAHUL JANNAH Miftahuljannah, Viona Mira Fathila Sari Mira Handani Mira Handani Misra Nova Dayantri Monica Aslyza Muhammad Abdillah Alwi Muhammad Dafa Lubis Muhammad Deary Muhammad Dedi Irawan Muhammad Dimas Muhammad Dimas Aldy Muhammad Dimas Aldy Muhammad Fadlan Muhammad Fahri Muhammad Fauzan Amri Muhammad Febry Choir Muhammad Fikri Pohan Muhammad Habibi Siregar, Muhammad Habibi Muhammad Idris Muhammad Ikhsan Harahap Muhammad Isya Nasution Muhammad Lathief Ilhamy Nasution Muhammad Lutfi Muhammad Luthfi muhammad luthfie Muhammad Naufal Zahid Marpaung Muhammad Prima Aji Muhammad Sofwan Muhammad Syahbudi Muhammad Syukri Albani Nasution Muhammad Yafiz, Muhammad Muhammad Zaki Zikrillah Baharuddin Nasution Muhammad Ziqhri Anhar Muhammad Zulpan Batubara Muhd. Aidil Fitri Mutia Sari Muzkiati Nabila Anisa Risca Lubis Nabila Annisa Rahmadhani Siregar Nabila Chairunnisa Nadhifa Salsabilla Bakris Nadhilah Nazlah Nasution Nadhilah Nazlah Nst Nadia Aprilia Nadia Fahira Nadila Rizkika Dwi Ananda Matondang Najmi Afifah Najwa Alifah Zulfikar Damanik Najwa Aulia Kartika Nanda Kurniawan Lubis Nanda muzahra Nasha, Nasha Fahriza Nasution, Indah Widya Jaya Putri Nasution, Rizki Ansyari Nasution, Sabrina Nasution, Syahdinar Nasution, Tri Rahmadani Nasution, Wahyuddin Nur Natasya, Anggi Natasyah Natasyah, Natasyah Nayla Arnona Br Damanik Nayla Tri Audina Nazhan Zahira Nazmi Lail Rahman Harahap Nazwa Hanifah Nazwa Pirda Aqilla Nazwa Rahmayani Nazwa Riwanda Nazwa Salsabila Lubis Neha Chintya Neha Sartika Nia Ramadhani Ningtias Aprili Maliyah Nonita Fitriana Harahap Noor Adinda S.F. Lubis Noor Adinda Sf Lubis Nopita Sari Dewi Harahap Nopita Sari Dewi Harahap Novy Arisca Nugraha, Sandi Nur Afifah Azzahra Nur Afiqah Nabila NUR AHMADI BI RAHMANI Nur Halisah Fajarini Nur Indah Septiyani Sirait Nur Riadoh Rangkuti Nur Wafiqah Azizah Sitompul Nuragustin Nuragustin Nurbaiti Nurbaiti Nurbaiti Nurfadillah Najwa Faraiddin Nurhalita Wulandari Nurhalizar, Siti Nurhapirah Tasnim Nurhasanah, Upik Nuri Aslami Nurkhaliza Nurkhaliza Nursgustin Nurul Afriani Tanjung Nurul Fadhillah Nurul Haliza Siregar Nurul Noviyana Octaria, Meiza P. Eko Prasetyo Panggabean, Dewi Febryanti Panggabean, Embun Febryanti Parapat, Ilham Karim Parentah Lubis Parida Amalia Pinasthika Alya Disti Pinasthika Alya Disti Pradana, Wahyu Yuda Prasetyo, Gilang Dwi Pratama Wirayudha Nasution Pratama, Rian Dandi Pratidina, Maulia Preti Intan Sari Preti Intan Sari Pristika, Febie Juma Pujiastuti, Wulandari Purba, Anastasya Ananda Edison Purba, Dinda Rahmayani Puteri, Aulia Rahma Putri Afiqah Binti Ahmad Putri Agustina Putri Indah Fadillah Putri Ramadhani Putri Rizkia Wardhani Putri Salsa Nabila Putri Syabila Hidayat Radika Hanny Syah Rahayu, Dwi Rani Rahma Intan Nuraini Rahma Yanti, Asni Rahmadilla Nurul Fandini Lubis Rahmah, Hajrah Rahmat Daim Harahap Rahmat Daim Harahap Rahmat, Ilham Rahmi Syahriza Rahmi Syahriza, Rahmi Raihan Aulia Nugraha Raihan Saputra Raihan Sultani Raihan, Muhamad Raisida Salwa Raissa Amanda Putri Raissha Vathyma Azzahra Ramadhani, Citra Ramanda putri Rani Syahpitri Rasta, Juwairiazizah Razak, Ahmad Buchori Reihan Arya Winata Repi, Predi Ari Retno Paluvi Rezeki, Sri Gusti Rheza Pratama Rheza Pratama Riana Raharti ribi, Ribi Tri Amanda Ricky Widyanto Rifa Nabila Malay Ripa Sabila Usni Sitompul Riska Febrianti Aulia Riskha Setianingsih Riskha Setianingsih Risma Haryani Siregar Risqullah Firdaus Risqu Ritonga, Taufiq Alfiqri Rizky Alpiansyah Rizky Khaliq Rizky Putra Halomoan Harahap Rosdiana Rosdiana Rosit Dwi Atmaja Royhan Zaki Ramadhana Rr. Balqis Nuerita Maharani Rukiana hasibuan Ryan Febrianto Ryan Febrianto Saddiah, Kholimatun Safitri, Nurdiana Safitri, Safrina Sagdiyah Fitri Andani Tambunan Agung Sahfitri, Lala Pricilia Sahputri, Sindi Sakinah, Layla Nurul Salbiah Salbiah Salsabil, Hafiz Salsabilla, Salsabilla Samiah Br Harahap Samiah Br Harahap Samsudin Samsudin Samsudin, Samsudin Sania Husna Sapina Dongoran Saragih, Ramadian Maghvira Saragih, Tiara Hasanah Putri Sari Harahap, Epa Purnama Sari, Mutia Indah Sari, Preti Intan Sari, Reni Ilma Sariyani Sariyani Sasti Diana Putri Yanova Selfiani, Dwi Selvi Selvi Selvi Septia Amelia Septiana Dewi Andriana, Septiana Dewi Septiandy, Muhammad Dimas Sevia Diah Pratiwi Shaqina, Maheza Sherina Rina Shindy Aulia Natasya Siagian, Riski Paujiah Sibarani, Fathiya Hasyifah Silalahi, Yayi Naulia Silvi Rahmawati Silvia Meiliandari Sindy Aulia Sari Sinta Sukma Ayu Siregar, Aldio Azani Siregar, Bakia Sarmita Utari Siregar, Diana Loemongga Siregar, Haposan Matua Siregar, Saniyah Dwi Putri Siregar, Wiwindasari Siti Hansyah Dewi Zai Siti Jumaidah Siti Khadijah Siti Khadijah sitompul, iqbal Sofiya Azzara Rafles Sri Adel Febri Aldina Sri Ayu Sundari Sri Dwi Lestari Sri Rapida Sri Suci Ayu Sundari Sri Suci Ayu Sundari Sri Suci Ayu Sundari Sri Suci Ayu Sundari Sri Suci Ayu Surandari Sri Wahyuni Harahap Suci Andini Kesuma Suci Ayu Sundari Suci Indah Sari Suci Maharani Pane Suci Ramadani Harahap Sucinta Tri Nurhayati Sucinta Tri Nurhayati Suendri Suendri Sugianto Sugianto Suhada Suhada Suhada, Suhada Sundari , Sri Suci Ayu Sundari, Sri Suci Ayu Sunur, Arba Suryadi Syabatullah Syafrina, Angelia Putri Syahnazwa Aiska Hidayat Hutasuhut Syahputri, Kharisma Syahputri, Namira Syahrani Harmi Syahrul Ramadhan Dalimunthe Syakila, Putri Syarbani, Ahmad Muhaisin B. Syarifa Tommy Syarifah Aini Br Sinaga Syavina Nadhira Lubis Syawalia Arifa Syfa Tasya Zahwani Tama, Arie Satria Tambunan, Adila Khairani Br Tambunan, Sagdiyah Fitri Andani Tessa Fadilla Teuku Alif Baihaqy Tia Deja Pohan Tiara Fitriani Fadilah Tiara Hasanah Putri Saragih Tiara Tirta Dewi Titania Febrianti Tommy, Syarifa Tri Abdi Syahputra Tri hidayati Tri Nanda Rayani Sinuhaji Tri Putri Rezeki Tri Suci Irawan Triase Triase Triase Triase Trisnawati Lubis Tuti Anggraini Tuti Anggraini Tyo Rizky Siagian Ujung, Adelia Marwah Ulfi Yanti Harahap Umar Said Batubara Umi Nur Habibah Ummi Aulia Utari, Anggie Sri Veri Ferdiansyah Vina rahmanda vina, Vina Widia Afriani Vinanda Siswandari Vina Vivi Kumala Sari Wahyu Rusbandi Huni Nasution Wahyu Yuda Pradana Wahyuddin Nur Nasution Wahyudin Nur Nasution Wahyudin Nur Nasution, Wahyudin Nur Wanda Aprilly Charos Wardatul Umayya Gea Widiya Wati Widya Ayu Utami Lubis Wira Herdika Firliansyah P.H Wira Herdika Firliansyah P.H Wiranti, Wiranti Yahfizham Yahfizham Yuda Mahendra Hasibuan Yulita Astri yulpida Sari Lubis Yunda Adisa Yunda Adisa Yuni Fatma Sari Yusti, Irwan Zahara, Nabila Zahfira Halim Zahra Hasibuan Zahra, Fatimah Az Zahra, Nurul Zahrani Fatni Hapsah Zahwatun Suhaibah Rangkuti Zainal Nur Ali Zuhrinal M. Nawawi Zulfa Khoiriah Zulhasby Assdqy Nasution