Articles
Analysis of the Influence of Digital Marketing and Product Quality on Customer Loyalty
Julie Abdullah;
Uli Wildan Nuryanto;
Pandu Adi Cakranegara;
Firstianty Wahyuhening Fibriany;
I Gusti Ngurah Agung Dewantara Putra
Quantitative Economics and Management Studies Vol. 3 No. 6 (2022)
Publisher : PT Mattawang Mediatama Solution
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DOI: 10.35877/454RI.qems1126
The purpose of this study was to analyze the effect of digital marketing and product quality on customer loyalty. This research is a quantitative research with a descriptive and verification approach. From the research that has been done, it is obtained that the value of t count > t table so that digital marketing and product quality have a positive and significant effect on customer loyalty. The R-square value obtained is 0.852 which states that digital marketing and product quality variables affect customer loyalty by 85.20% and the remaining 14.80% is influenced by other variables.
Analysis of the Influence of Workload and Work Environment on Employee Turnover at PT. XYZ
Teguh Setiawan Wibowo;
Pandu Adi Cakranegara;
I Gusti Ngurah Agung Dewantara Putra;
Eka Kurnia Saputra;
Mekar Meilisa Amalia
Quantitative Economics and Management Studies Vol. 3 No. 6 (2022)
Publisher : PT Mattawang Mediatama Solution
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DOI: 10.35877/454RI.qems1173
The purpose of this study was to analyze the influence of workload and work environment on employee turnover at PT. XYZ. The research design used in this study used quantitative associative methods. Based on the results of data analysis that has been carried out in the first hypothesis (H1), the value of t count > t table is 11,892 > 1,678 and in the second hypothesis (H2) the value of t count > t table is 13,968 > 1,678 which means that the workload and work environment has a positive and significant effect on employee turnover at PT. XYZ while the R-square value obtained is 0.869 which states that the workload and work environment variables affect employee turnover at PT. XYZ is 86.90% and the remaining 13.10% is influenced by other variables.
Analysis of Communication and Compensation on Employee Job Satisfaction
Deddy Novie Citra Arta;
Teguh Setiawan Wibowo;
Pandu Adi Cakranegara;
Marwan Hadi;
Akhmad Nur Zaroni
Quantitative Economics and Management Studies Vol. 3 No. 5 (2022)
Publisher : PT Mattawang Mediatama Solution
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DOI: 10.35877/454RI.qems1222
The purpose of this study was to analyze the effect of communication and compensation on employee job satisfaction. The research design used in this study used quantitative associative methods. Based on the results of data analysis that has been carried out on the first hypothesis (H1) which states that communication has a positive and significant effect on employee job satisfaction, the value of t count > t table is 13,684 > 1,666, testing the second hypothesis (H2) which states that compensation has a positive effect and significant on employee job satisfaction, the value of t count > t table is 12.665 > 1.666, which means that communication and compensation have a positive and significant effect on employee job satisfaction, while the R-square value obtained is 0.847 which states that the communication and compensation variables effect on employee job satisfaction by 84.70% and the remaining 15.30% influenced by other variables.
Influence of Work Discipline and Work Motivation Analysis on Increasing Employee Performance
Herman Sjahruddin;
Fitriyana Fitriyana;
Pandu Adi Cakranegara;
Suryani Suryani;
Abdurohim Abdurohim
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution
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DOI: 10.35877/454RI.qems1380
The purpose of this study was to analyze the influence of work discipline and work motivation on increasing employee performance in a fish canning company in East Java. The research design used in this study used quantitative associative methods. Based on the results of data analysis that has been carried out on the first hypothesis (H1) which states that work discipline has a positive and significant effect on increasing employee performance, the t-count value is 12.303 which is greater than the t-table value of 1.692, testing the second hypothesis (H2) which states that work motivation has a positive and significant effect on increasing employee performance, the t-count value is 9.919, which is greater than the t-table value of 1.692, which means that work discipline and work motivation have a positive and significant effect on increasing employee performance, while the R-square value obtained is 0.815 which states that the work discipline and work motivation variables affect increasing employee performance by 81.50% and the remaining 18.50% is influenced by other variables.
PENGARUH TEKANAN WAKTU AUDIT DAN PROFESIONALISME AUDITOR TERHADAP KUALITAS AUDIT (Studi Pada Kantor Akuntan Publik di Bandung)
Anisa Shafa Aunur Rozana;
Ery Yanto;
Pandu Adi Cakranegara
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien
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DOI: 10.34308/eqien.v11i03.1247
Auditors as one of the capital market supporting professions have an important role. Auditors provide opinions on financial statements which are then used by stakeholders to make decisions. Stakeholders will use the financial statements only if the financial statements can reflect the reasonable condition of the company. This is where the role of the auditor's opinion is to provide an opinion on the company's financial statements. In the process of giving an opinion, the auditor first conducts an audit of the company. When conducting an audit, the auditor is often faced with a limited audit time. This study examines how auditors can produce quality audits under time pressure while maintaining professionalism. The study was conducted at Public Accounting Firms in Bandung. From the results of the study it was found that limited time reduces audit quality, but auditors can still maintain audit quality by being professional.
Implementation of Customer Relationship Management System to Maintain Service Quality for Customer
Sri Rahayu;
Pandu Adi Cakranegara;
Tienni Mariana Simanjorang;
Sy Nurul Syobah;
Arifin
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)
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DOI: 10.35335/enrichment.v12i5.939
Competition in the business world is accompanied by the development of the world of information and communication technology. Technological advances promote digital business trends that require every goods or service company to be able to present their merchandise online, either on business websites or on existing e-commerce platforms, and support digital transactions. between seller and buyer. The ease of transaction for customers is a crucial aspect of the service and process of buying and selling. In an effort to thrive in the competitive business environment, it is a struggle for businesspeople to deliver services that suit the needs of their clients since customers are becoming more discerning and their comfort standards are rising. Improving service to customers is the primary focus of every business in order to consider ways and business processes to maintain customer loyalty; therefore, the objective of this research is to design and build a computerized system to make it easier for businesses to manage the transaction process and to determine the superior features of the system in relation to improving service to customers. By installing a Customer Relationship Management (CRM) system, you may acquire new clients and keep the loyalty of existing ones. The Customer Relationship Management (CRM) system is established to aid administrators in the management of transactional operations, product management, flagship initiatives, and customer promotions. as envisioned and valid for all primary system menu functions, so that it can be developed throughout the implementation phase.
Positioning Women Entrepreneurs in Small and Medium Enterprises in Indonesia – Food & Beverage Sector
Sutrisno;
Pandu Adi Cakranegara;
Eka Hendrayani;
Jean Richard Jokhu;
Muhammad Yusuf
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)
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DOI: 10.35335/enrichment.v12i5.964
The food and beverage industry is a significant business sector in Indonesia. Indonesian women are known to dominate the SMEs in this sector. There is a major reason for the dramatic increase in female entrepreneurs in Indonesia. Unfortunately, a lack of success and sustainability factors is a current barrier for a culinary business. The goal of this research is to identify the characteristics of today's female entrepreneurs and to look into the gap between the wave of female entrepreneurs and business sustainability. Research questions help to strengthen the problem statement by determining the research objectives. Researchers pose four research questions, followed by four hypotheses. To evaluate research work, this study employs a qualitative methodology. 108 female entrepreneurs were surveyed and interviewed by the researchers. The findings of the study highlight the primary reasons, failure factors, success factors, and obstacles to running.
Implementation of Raw Material Control Management System in Food Factories
Irma Hakim;
Asdi;
Entar Sutisman;
Muhammad Rizki;
Pandu Adi Cakranegara
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)
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DOI: 10.35335/enrichment.v12i5.982
Raw material control is done to ensure that raw materials are available when needed and in compliance with expectations. An extremely significant issue with a company's production efficiency is overcoming raw material inventories. The corporation will be exposed to a significant cost risk if the amount of raw materials it owns exceeds the needs that are anticipated for the production process, including risks related to storage costs and material deterioration. The research goal is to develop a raw control management system based on the study problem by modifying the way raw materials are used in the warehouse using the FIFO (First in First Out) technique. The study's findings include a functional system analysis, which includes the ability to manage user data, raw material production order data, raw material management, and raw material purchasing management. System outputs include reports on production orders, raw materials, and financial data pertaining to raw material purchases. Five blackbox testing scenarios demonstrate that the system is reliable and operating as needed by users.
Determining the Company Marketing Sales Perfomance Using the Operational Competitiveness Rating Analysis (OCRA) Method
Ismawati;
Pandu Adi Cakranegara;
Amin Budiastuti;
Kurniawansyah;
Tienni Mariana Simanjorang
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)
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DOI: 10.35335/enrichment.v12i5.986
Sales marketing can assist improved sales for a firm and can undoubtedly play a significant role in the process of introducing a new product. One of the initiatives in human resource management to build and enhance employee capabilities, particularly sales marketing in support of increasing sales, which is one of the company's goals, is sales marketing performance appraisal. Company executives typically assess each marketing salesperson's sales turnover when deciding which among them is the finest marketing salesperson. The goal of this study is to apply an operational competitiveness rating analysis method (OCRA) marketing performance assessment model with the assessment criteria namely discipline (C1), softskill and hardskill (C2), quality of work (C3), and absenteeism (C4) in order to avoid mistakes in decision-making or to give the impression of subjectivity in determining the best salesman. The study's findings, specifically the calculation of the final value of the ranking, led to an analysis showing how heavily the final result of the preference value for each alternative is influenced by using the maximum and minimum values for the performance rating of the alternatives in extraction.
Loyalitas Dan Kepuasan Konsumen Terhadap Kualitas Produk Suatu Merek Barang
Tirta Mulyadi;
Pandu Adi Cakranegara;
Srifatmawati Ahmad;
Muhammad Azizi;
Kelemens Mere
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 1 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)
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DOI: 10.31539/costing.v6i1.4598
The quality of an item able to have a positive impact on increased the selling value of an item or product. The product will be sold if consumers are satisfied with the goods purchased so that they are more loyal in spended their money to get the desired item. The purpose of this study was to determine the effect on product quality of an item and the brand of an item on consumer satisfaction and consumer loyalty. The method used in this research is a qualitative method in the form of a literature study in the field of marketing management of a product. The method of wroted scientific articles is by used qualitative methods and literature studies or Library Research. The product quality of an item affects consumer satisfaction, the brand image of an item affects consumer satisfaction, the brand image of an item affects consumer satisfaction, the quality of an item affects consumer loyalty, the brand of an item affects consumer loyalty, and consumer satisfaction affects consumer loyalty. Keywords : Consumer Satisfaction, Consumer Loyalty, Product Quality, Product Brand Image.