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All Journal JURNAL ECONOMIA Efisiensi : Kajian Ilmu Administrasi MEKTEK Foristek TEKNIK Transmisi: Jurnal Ilmiah Teknik Elektro Sabda: Jurnal Kajian Kebudayaan HUMANIKA Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Jurnal Ilmu Perpustakaan Excellent Techno.Com: Jurnal Teknologi Informasi Journal of Education and Learning (EduLearn) Paramita: Historical Studies Journal KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Rekayasa: Jurnal Penerapan Teknologi dan Pembelajaran BAHASA DAN SASTRA Jurnal Natapraja : Kajian Ilmu Administrasi Negara Al-'Adalah Analisis: Jurnal Studi Keislaman Al-Hikmah Mozaik Humaniora International Journal of Advances in Intelligent Informatics Jurnal Kebijakan dan Administrasi Publik Scientific Journal of Informatics Jurnal Ilmiah Giga Jurnal Ijtimaiyya Jurnal Populasi Journal of Information Systems Engineering and Business Intelligence COMPETITIVENESS JOURNAL Jurnal Sejarah Citra Lekha Kurva S : Jurnal Keilmuan dan Aplikasi Teknik Sipil Al-Adyan: Jurnal Studi Lintas Agama JURNAL MAHKAMAH Jurnal Ilmiah Peuradeun ARISTO Cakrawala : Jurnal Humaniora Bina Sarana Informatika JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area CaLLs : Journal of Culture, Arts, Literature, and Linguistics Jurnal Penelitian Pendidikan IPA (JPPIPA) Ilmu Budaya: Jurnal Bahasa, Sastra, Seni, dan Budaya JRST (Jurnal Riset Sains dan Teknologi) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Humani (Hukum dan Masyarakat Madani) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) HARMONI IHiS (Indonesian Historical Studies) Journal of Maritime Studies and National Integration Expose: Jurnal Ilmu Komunikasi MITRA: Jurnal Pemberdayaan Masyarakat LUGAS Jurnal Komunikasi Jurnal Hukum Ekonomi Syariah Journal of Humanities and Social Studies FONDATIA Viva Medika: Jurnal Kesehatan, Kebidanan dan Keperawatan Poltekita : Jurnal Ilmu Kesehatan Jurnal Onoma: Pendidikan, Bahasa, dan Sastra EPI International Journal of Engineering Jurnal Penelitian Enjiniring Fakultas Teknik Unhas Jurnal Komunikasi dan Organisasi (J-KO) International Journal of Demos Mutawatir : Jurnal Keilmuan Tafsir Hadith Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Ilmu Komunikasi Communique ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Jurnal Kajian Komunikasi dan Pembangunan Daerah Construction and Material Journal Jurnal Promotif Preventif International Journal of Mechanical Engineering Technologies and Applications (MECHTA) Jurnal Riset Teknologi Pencegahan Pencemaran Industri Journal of Soft Computing Exploration Engineering, Mathematics and Computer Science Journal (EMACS) Zona Laut : Jurnal Inovasi Sains dan Teknologi Kelautan Jurnal Ilmiah Wahana Pendidikan Journal La Sociale International Journal of Robotics and Control Systems International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Lani: Jurnal Kajian Ilmu Sejarah dan Budaya ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Teknik Sipil Al-Afaq: Jurnal Ilmu Falak dan Astronomi Unnes Journal of Mathematics Education Unnes Journal of Mathematics Healthy Tadulako Journal (Jurnal Kesehatan Tadulako) Indonesian Journal of Research and Educational Review (IJRER) Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management KOMUNIKATA57 Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Bilqolam Pendidikan Islam Jurnal Pengabdian Teratai Formosa Journal of Applied Sciences (FJAS) PROSISKO : Jurnal Pengembangan Riset dan observasi Rekayasa Sistem Komputer Maritime Park: Journal Of Maritime Technology and Socienty Jurnal El-Thawalib Journal of Law, Poliitic and Humanities Jurnal Peradaban Masyarakat (JPM) YASIN: Jurnal Pendidikan dan Sosial Budaya Journal of Innovation and Research in Primary Education Analisa: Journal of Social Science and Religion Al-Istinbath: Jurnal Hukum Islam INOVASI: Jurnal Hasil Pengabdian Masyarakat Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Inovtek Seri Teknik Sipil dan Aplikasi (TekLA) Jurnal Manajemen, Akuntansi, Ekonomi Studies in English Language and Education ARMADA : Jurnal Penelitian Multidisiplin Jurnal Masyarakat Madani Indonesia Innovative: Journal Of Social Science Research IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat SINTHOP: Media Kajian Pendidikan, Agama, Sosial dan Budaya International Journal of Sharia Business Management Multazam : Jurnal Manajemen Haji dan Umrah J-EDu : Journal - Erfolgreicher Deutschunterricht Journal of Information System Exploration and Research Tanjungpura Journal of Coaching Research Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Abdimas Lamin Recursive Journal of Informatics Research in Education, Technology, and Multiculture Social Science Academic Journal of Contemporary Law Studies Journal of Law & Policy Review GEMBIRA (Pengabdian Kepada Masyarakat) PEDAMAS (Pengabdian Kepada Masyarakat) AGROTEKBIS: Jurnal Ilmu Pertanian JKAP (Jurnal Kebijakan dan Administrasi Publik) ANDIL Mulawarman Journal of Community Engagement Jurnal Mediasas : Media Ilmu Syari'ah dan Ahwal Al-Syakhsiyyah Jurnal ARSI : Administrasi Rumah Sakit Indonesia Indonesian Journal of Maritime Technology or abbreviated (ISMATECH) Scientific Journal of Informatics Jurnal Agroteknologi dan Kehutanan Tropika Brand Communication Jurnal Pengabdian Kepada Masyarakat Kalam Jurnal Abdi Negeriku JIPITI: Jurnal Pengabdian kepada Masyarakat Kinerja : Jurnal Manajemen Pendidikan Islam Media Keperawatan: Politeknik Kesehatan Makassar Abdurrauf Journal of Community Service Jurnal Riseta Soshum Journal of Islamic Mubādalah EDUTREND: Journal of Emerging Issues and Trends in Education Jurnal Ilmiah Multidisiplin TANJAK : Jurnal Pengabdian Kepada Masyarakat J-CEKI Ulil Albab Jurnal Ilmiah Riset Aplikasi Manajemen Jurnal Ilmiah Pariwisata Indonesian Journal of Mathematics and Natural Sciences Jurnal Ilmu Sosial dan Humaniora Journal of Management Branding HUKUM EKONOMI ISLAM Jurnal El-Thawalib Jurnal Abdi Negeri
Alamsyah -
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Makkiyah – Madaniyah Asy Syatibi Dan Implikasinya Terhadap Pengembangan Pemikiran Islam Substantif Dan Kultural Alamsyah, Alamsyah
AL-ADYAN Vol 15 No 1 (2020): Al-Adyan: Jurnal Studi Lintas Agama
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/ajsla.v15i1.6213

Abstract

This writing studies Syatibi’s thought on the appropriation of both the Qur’an and Hadith of the makkiyah period as “the root” (usul) and those of the madaniyyah as “the branch” (furu’). Such thought implies the function of the makkiyah texts as “the principle”, and the madaniyah ones as “the implementation”.  This paper then questions the extent to which such thought by Syatibi is relevant with the renewal of Islamic law in contemporary Muslim societies. It uses literary study as its research method, and does its data analysis qualitatively. This research finds out that, Syatibi views the makkiyah texts as an ushul that constitutes a subsistence of maqasid syariah (purposes of the law),  while the madaniyah texts as a furu’, one that forms the implementation of that maqasid syairah. Using his theory of istiqrai makwani, Syatibi views the makkiyah texts as a deductive justification which consists of legal norms between human beings. The teachings of morality and ethics contained in the makkiyah justification are fixed, while those of the madaniyah justification are dynamic and contingent. The consequence is that any form of obligation and prohibition in Islamic law which are derived from the madaniyah justification is dynamic and are changing according to its spatial and historical contexts: hence the compatibility of the texts with the principle of maqasid syariah.
Design of Phinisi Tourism for IKN-Balikpapan Bay Route Alamsyah, Alamsyah; Abdillah, Riza; Suardi; Sitorus, Chris Jeremy Verian; Kustiwansa, Harlian; Hariyono
Zona Laut : Jurnal Inovasi Sains Dan Teknologi Kelautan Volume 6, Number 2, July 2025 Edition
Publisher : Departemen Teknik Kelautan Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62012/zl.vi.44451

Abstract

Balikpapan Bay connects Balikpapan City with the new capital city of the Republic of Indonesia (IKN). Currently, many community activities in Balikpapan Bay include functioning as a crossing, loading and unloading, and fishing. Balikpapan Bay also offers an unforgettable water tourism experience with many intriguing attractions for all ages, such as water slides and diving. IKN is utilized by the development of marine transportation to create marine tourism potential in Balikpapan Bay. The purpose of the research project is to build a tourist phinisi ship that allows tourists from within and outside the country to spend their free time on board and enjoy the splendor of Balikpapan City and IKN with a cultural concept. Phinisi will be equipped with lodging, museums, cafes, and restaurants, all depending on the design of the boat. The research stages include designing a general arragement that produces data in the form of main dimensions, hull form coefficients, lines plans, general arrangements, 3D designs, and interior rooms. The research method used is the parentship approach. The main dimensions obtained in my final assignment include; loa = 55 m, B = 9 m, H = 5 m, T = 3.5 m, Vs = 9 Knots, Crew 11 people, passengers = 15 people
Development of Capture Fisheries in The Bajomulyo Coast Fishery Port, Juwana District, Pati District, 2010-2015 Fitriani, Danik; Alamsyah, Alamsyah
Journal of Maritime Studies and National Integration Vol 8, No 1 (2024)
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jmsni.v8i1.23550

Abstract

This study discusses the development of capture fisheries at the Bajomulyo Coastal Fishing Port (PPP), Juwana District, Pati Regency, 2010-2015. The sources used in this research are documents from the Ministry of Maritime Affairs and Fisheries and related agencies as well as research related to Juwana Port. This study found that the development of capture fisheries at Juwana Port experienced ups and downs in terms of fish income, which was influenced by the number of vessels, fish sales methods, and the use of fishing gear. The construction and development of the PPP Bajomulyo also contributes to the development of capture fisheries products. The presence of freezer vessels in PPP Bajomulyo continues to increase, thereby increasing the quality and price of fish. The ship owners added a new ship specifically for freezer ships. The decrease in fish production was due to the direct sales of fish to buyers, changes in auction mechanisms, a decrease in the number of ship departures, and overfishing.
Analysis of Electronic Medical Records Data Security: Case Study in Citra Husada Sigli Hospital Juliana, Juliana; Alamsyah, Alamsyah; Halim, Susanna
Jurnal Penelitian Pendidikan IPA Vol 11 No 6 (2025): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i6.11081

Abstract

In health services, electronic medical record (E-MR) stands as tool to accelerate the provision of services to patients. However, patient’s medical record data must be kept secure, especially because it is easily hacked by unauthorized parties. This study aims to analyze the security of E-MR data at Citra Husada Hospital and identify risks that can occur. This study uses a qualitative survey with a case study design with 10 respondents that were selected by purposive sampling. The aspects of patient’s E-MR data security studied were confidentiality, integrity, authentication, availability, access control and non-repudiation. The security of E-RM data is generally good in confidentiality, authentication, availability, access control, and non-repudiation. However, some areas need improvement. While login requires a username and password, the password complexity is weak. Integrity is inadequate due to the lack of an SOP for data changes. Authentication includes digital signature related to encrypted username and password but lacks a certified electronic signature. The system is accessible only within the hospital’s intranet, ensuring availability. Access rights are well-structured. A track record ensures non-repudiation. The highest risk is unauthorized changes to patient data, highlighting the need for stronger risk management measures.
Keterkaitan Hubungan Kepuasan Kerja terhadap Kinerja Pegawai BPS Kabupaten Manokwari Alamsyah, Alamsyah; Mursalin, Destrianto; Syahbani, Nur Lisa
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.9910

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepuasan kerja terhadap kinerja pegawai di lingkungan Badan Pusat Statistik (BPS) Kabupaten Manokwari, dengan pendekatan kuantitatif berbasis survei dan pemodelan statistik. Data primer dikumpulkan melalui kuesioner terstruktur yang mencakup lima dimensi utama kepuasan kerja, yakni kondisi fisik dan fasilitas, komunikasi dan informasi, kepemimpinan dan manajemen, karier dan kompetensi, serta kesejahteraan dan kompensasi, menggunakan skala Likert 1–10. Uji validitas dan reliabilitas instrumen menunjukkan bahwa seluruh butir pertanyaan memiliki konsistensi internal yang tinggi dan layak digunakan dalam analisis. Selanjutnya, pembobotan dimensi dilakukan melalui Principal Component Analysis (PCA) untuk membentuk indeks kepuasan kerja yang komprehensif. Hasil analisis regresi linier sederhana mengindikasikan bahwa kepuasan kerja secara agregat memiliki pengaruh positif dan signifikan terhadap capaian kinerja pegawai, yang diukur melalui indikator Sasaran Kinerja Pegawai (SKP). Pada sisi lain, regresi linier berganda memperlihatkan bahwa dimensi kepemimpinan dan manajemen serta karier dan kompetensi merupakan prediktor dominan terhadap kinerja individu, dengan tingkat signifikansi tinggi dan koefisien pengaruh yang substansial. Temuan ini menggarisbawahi pentingnya praktik manajerial yang partisipatif serta sistem pengembangan karier yang terstruktur dalam membangun budaya kerja yang produktif. Implikasi praktis dari penelitian ini menekankan perlunya reformulasi strategi pengelolaan sumber daya manusia berbasis bukti (evidence-based HRM), guna mendorong efektivitas institusi dan akuntabilitas kinerja secara berkelanjutan.
Enhancing Reading Word Abilities in Slow Learner Students Through Global Contextual Method Alamsyah, Alamsyah; Purwanta, Edi
Journal of Innovation and Research in Primary Education Vol. 4 No. 3 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jirpe.v4i3.1751

Abstract

Reading word difficulties significantly impact academic achievement among slow learner students, necessitating innovative pedagogical approaches that address their specific learning needs. This study investigated the effectiveness of the Global Contextual Method in improving reading word abilities among slow learner students in middle school settings. A Classroom Action Research design was employed over four months, involving three seventh-grade slow learner students at SMP Muara Bengkal, Indonesia. The intervention utilized a cyclical approach presenting complete words within meaningful contexts related to students' daily experiences, including school environment, family, and food-related vocabulary. Data collection involved pre- and post-intervention assessments, systematic classroom observations, and comprehensive skill evaluations across two implementation cycles. Baseline assessments revealed critically low reading abilities, with participants unable to read basic words independently and letter recognition ranging from 23% to 46%. Following the Global Contextual Method implementation, remarkable improvements were achieved across all participants. Average reading scores increased from 6.7% at baseline to 74.2% post-intervention, with individual improvements ranging from 55.5 to 74 points. Muhammad Rifici Saipik achieved the highest score (94%), while Human Sanuri demonstrated the greatest percentage improvement (91%). The contextual approach significantly enhanced student motivation, engagement, and long-term retention compared to conventional methods. These findings provide empirical support for constructivist learning principles in special education, demonstrating that meaningful, contextually relevant instruction can substantially improve reading outcomes for slow learners. The study contributes a practical pedagogical framework for inclusive education and highlights the importance of individualized, context-based approaches in addressing diverse learning needs.
Peningkatan Kompetensi Guru SD Inpres 3 Tatura Melalui Pelatihan Google Classroom Sebagai Media Pembelajaran Daring Alamsyah, Alamsyah; Sollu, Tan Suryani; Anggriani, Riri; Adrianton, Adrianton
Jurnal Masyarakat Madani Indonesia Vol. 4 No. 3 (2025): Agustus
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/0q6qwe51

Abstract

Perkembangan teknologi informasi dalam dunia pendidikan menuntut guru untuk mampu mengintegrasikan perangkat digital ke dalam proses pembelajaran, terutama dalam konteks pembelajaran daring. Namun, mitra kegiatan, yaitu guru-guru di Sekolah Dasar Inpres 3 tatura, mengalami kendala dalam pemanfaatan platform Google Classroom sebagai media pembelajaran. Permasalahan yang dihadapi meliputi rendahnya pemahaman terhadap fitur-fitur Google Classroom, kurangnya keterampilan teknis dalam mengelola kelas digital, serta keterbatasan pengalaman dalam menyusun materi ajar secara daring. Untuk mengatasi permasalahan tersebut, tim pelaksana mengusulkan program pelatihan Google Classroom secara bertahap dan praktis, dengan pendekatan partisipatif dan berbasis kebutuhan mitra. Tujuan kegiatan ini adalah meningkatkan kompetensi digital guru, khususnya dalam perencanaan, pelaksanaan, dan evaluasi pembelajaran melalui Google Classroom. Metode pelaksanaan kegiatan terdiri dari observasi awal, penyusunan modul pelatihan, pelaksanaan workshop secara langsung, sesi praktik mandiri, dan evaluasi pascapelatihan. Hasil kegiatan menunjukkan bahwa 90% peserta mengalami peningkatan signifikan dalam keterampilan menggunakan Google Classroom, baik dalam membuat kelas, mengelola tugas, maupun melakukan interaksi digital dengan siswa. Kesimpulannya, pelatihan ini efektif dalam meningkatkan kompetensi digital guru, serta memberikan kontribusi nyata dalam mendukung pembelajaran daring yang lebih efisien dan interaktif.
Pelatihan Perdagangan Ekspor Bagi Mahasiswa Dan Dosen Ibi Kosgoro 1957 Serta Pelaku Ukm Anggraeni, Noerlina; Widjanarko, Widjanarko; Puspita, Afrida Sary; Zobir, Obing Said; Rahmadi, Zara Tania; Damayanti, Prisila; Putra, Febryano Manggala; Sukma, Agus Hitopa; Kristantini, Rr. Aryanti; Alamsyah, Alamsyah; Dewi, Dyah Utami
Jurnal Peradaban Masyarakat Vol. 5 No. 4 (2025): Jurnal peradaban masyarakat (JPM)
Publisher : LPPM STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jpm.v5i4.602

Abstract

Perdagangan internasional diartikan sebagai sejumlah transaksi perdagangan/jual beli diantara pembeli dan penjual pada suatu pasar, demi mencapai keuntungan yang maksimal bagi kedua belah pihak yang bertujuan untuk meningkatkan Gross Domestic Product (GDP). Perdagangan tersebut terjadi karena tidak ada negara yang mampu memenuhi kebutuhannya sendiri. Pengabdian kepada Masyarakat (PkM) ini pelaksanaannya bekerja sama dengan Pusat Pendidikan Export dan Jasa Perdagangan Kementerian Perdagangan Republik Indonesia. Dengan melakukan pelatihan bisnis online ekspor peserta dalam hal ini dosen dan mahasiswa IBI Kosgoro 1957 memiliki tambahan pengetahuan terkait bagaimana memulai ekspor yang dapat dilakukan secara perorangan.
KARAKTERISTIK KIMIA DAN SENSORIS BERBAGAI JENIS BERAS PADI LADANG Alamsyah, Alamsyah; Rahmatu, Rostiati Dg.; Septian, Septian
AGROTEKBIS : JURNAL ILMU PERTANIAN (e-journal) Vol 13 No 4 (2025): Agustus
Publisher : Fakultas Pertanian, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/agrotekbis.v13i4.2677

Abstract

Padi ladang (gogo) merupakan varietas padi baru yang unggul memiliki karakteristik berdaya hasil tinggi, tahan terhadap penyakit bercak coklat, berumur singkat, serta memiliki rasa nasi enak dengan kadar protein yang relatif tinggi. Padi gogo juga memberikan kemudahan pada petani dengan dapat dibudidayakan pada lahan yang kering. Manfaat padi gogo mendukung ketahanan pangan nasional, membantu Indonesia menghadapi tantangan perubahan iklim, membantu menjaga stabilitas harga dipasaran. Beras padi gogo sendiri memiliki tekstur nasi yang pulen dan tahan terhadap penyakit blas dan hawar daun bakteri. Tujuan penelitian ini untuk ntuk mengetahui karakteristik kimia dan sensoris yaitu kandungan Amilopektin, Amilosa, Antioksidan, Kadar air, Kadar pati, warna, aroma, tekstur 7 jenis padi ladang. Penelitian ini dilaksanakan di Laboratorium Agroindustri Fakultas Pertanian, dan Laboratorium Kimia Fakultas Matematika dan Ilmu Pengetahuan Alam Universitas Tadulako. Penelitian menggunakan Rancangan Acak Lengkap untuk analisis sifat kimia dan Rancangan Acak Kelompok untuk analisis sifat sensoris. Jenis perlakuan beras padi ladang adalah (Jahara Putih), (Jahara), (Pulu Konta), (Delima), (Buncaili), (Kalendeng Hitam Putih), dan (Situbageundit). Hasil penelitian menunjukkan bahwa jenis beras terbaik adalah Kalendeng Hitam Putih terhadap sifat kimia dan sensoris beras padi ladang. Kandungan amilopektin dan amilosa membuat tekstur lengket pada nasi karena terdapat jenis pati yang lebih mudah dicerna dan lebih cepat mengikat air, Sedangkan tingginya aktivitas antioksidan akan dapat menangkal radikal bebas. Kadar air dan kadar pati yang terlalu tinggi dapat menyebabkan beras mudah patah dan retak pada saat digiling dan ketika dimasak cenderung menjadi bubur dan skor sensoris akan meningkat seiring meningkatnya tingkat kepulenan nasi tersebut.
Transformasi Digital Komunikasi Pemasaran. Strategi Meningkatkan Penjualan Produk Usaha Kecil Menengah (UKM) dalam Pemasaran Digital. Studi Pada Produk Maicih Bandung Harningsih, Harningsih; Andayani, Lies; Siregar, Rachmi Kurnia; Alamsyah, Alamsyah
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 25, No 1 (2025): Maret 2025
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v25i1.27245

Abstract

Digital transformation has become an essential need in facing the dynamics of the global economy and the changing behavior of today’s consumers. Through digitalization, SMEs can reach wider markets, accelerate production and distribution processes, and strengthen customer relationships. Maicih has successfully built a strong brand through product innovation and creative marketing strategies. This study aims to analyze how digital transformation is applied in Maicih Bandung’s marketing communication strategy and its impact on increasing sales. The approach used is qualitative descriptive with a case study method, to deeply explore marketing strategies through digital media, the use of reseller networks, and distribution via modern retail (supermarkets). Research findings: Through SWOT analysis, it can be seen that Maicih intensively utilizes social media, particularly TikTok, with live streaming up to 10 hours per day as a form of interactive and real-time promotion. The hybrid distribution strategy through reseller communities and supermarkets provides wider market reach while strengthening brand positioning in the national market. The marketing strategy employed is integrated with multiple components, forming a unified whole through the concept of Integrated Marketing Communication (IMC), involving synergy between content, interaction, and direct sales. It can be concluded that a consistently and adaptively implemented digital transformation can maintain competitiveness and sustain business existence in order to increase sales volume. Partnering with resellers and collaborating with retail supermarkets becomes the main strategy in maintaining customer loyalty.
Co-Authors -, Mukharom A Fahira Nur A. Mushawwir Taiyeb, A. Mushawwir A.Paturusi, Idrus Abd. Rahman Bahtiar, Abd. Rahman Abdillah, Riza Abdirozaq, Mifta Abdul Kholiq Abdul Mujib Syadzali Abdul, Ghafur ABDULRAHMAN, DIMAS Abdurahman, Ade Irfan Abdurrahman, Ade Irfan Abidin, Muhamad Zainal Abror, Wiena Faqih Achmad Musyahid, Achmad Achmad Syarifudin, Achmad Aden Rosadi Adi, Yuanita Permata Adiningrat, Andi Arifwangsa Aditya Bimandaru Adrianton A. Afifah, Eka Nur Afrida Sary Puspita Afrilian Ardi Arus, Afrilian Ardi Afrizal Rizqi Pranata, Afrizal Rizqi Agus Hitopa Sukma Agustan Agustan, Agustan Agustina, Tin Agustinus Kali Ahdi, Hapizul Ahmad Nashir Ahmad Syarif Ahwan, M Tami Rosadi Airlangga, Gregorius Akhmad, Akhmad Al-Araf, Khairunnisa Al-Hafizh, Fadhl Aldin, Aldin Alfajry, Gefian Alfharezi, M. Salman Alfitri Alfitri Ali Akbar Amalina, Fitri Ambo Dalle Aminuyati Amiruddin Kade Ana, Ninda Ade Anantadjaya, Samuel PD Andayani, Lies Andy Alfatih Angelina, Riska Angga, Vicky Very Anggela, Anggela Anggyi Trisnawan Putra Angreany, Femmy Aniskuri, Lulu Fitria Anugrah, Dapa Putra Anwar Sadat Ardiansyah, Fahmi Arian, Vabrian Prima Dana Arif, Fathan Arifuddin, Andi Mursid Nugraha Arifuddin, Mursid Nugraha Arina Faila Saufa, Arina Faila Ariyanti, Lisa Arlian Fachrul Syahputra Aryo Nugroho Asnidar Asnidar Asri, Wahyu Kurniati Asriati Asriati, Asriati Astari, Arini Widi Astin, Widya Yulia Astrid, A Fauziah Auda, Faiz Khoir Aulia, Ahmad Bagas Aditya Ilham Awaludin, Dipa Teruna Ayatullah Harun Ayun Maduwinarti Azzahra, Marsha Azzahrah, Diah Siti Fatimah Azzura4, Nazhwa Bachtiar, Alfan Bachtiar, Fauziah Barizki, Rezzi Nanda Baso Mukhlis Bertin Ayu Wandira Bia Dwiripa Botutihe, Fauziah Budi Prasetiyo, Budi Budi Susanto BUKHORI, MOHAMMAD Burhamzah, Muftihaturrahmah Burhamzah, Rahmat Cahyani, Alviana Eka Chandra, Adi Damayanti, Amalia Damayanti, Prisila Desilawati, Nur Dewi Yuliati Dewi, Dyah Utami Dianiswara, Anggoronadhi Diantoro, Eman Djunuda, Rahmawati Dora Kusumastuti Dwi Ridho Aulianto Dwicahyo, Widhi Okfian Dwijanto Dwijanto, Dwijanto Dyah, Hapsari Ekonugraheni Edi Purwanta Efrilianda, Devi Ajeng Eka Mulyana, Eka el-Hajjami, Aicha Enda, Dedi Endang Sugiharti, Endang Eni Setyowati Erita Riski Putri Ernawati Ernawati Esti Handayani, Dwi Etin Anwar, Etin Fahmi, Yuniar Krinanda Faisal Mahmuddin Fajardini, Cahaya Tuf Fakhruddin Fakhruddin Faozi, Irfan Fatari, Fatari Fatmawati Amir Fauzan Syahru Ramadhan Febryano Manggala Putra Ferdian, Syahrul Fikri, Arif Fitriana, Susi Fitriani, Danik Florentina Yuni Arini, Florentina Yuni Fournawati, Sri Murdilah Fridayasha, Nur Furkon Sukanda, Ukon Habib Shulton Asnawi Hafidz Hanafiah Haimah, Haimah Hajra Rasmita Ngemba Hakim, M. Faris Al Hakim, Muhamad Faishol Halim, Bravura Candra Halim, Susanna Hamida Umil Khoiriyah Handarko, Jefry Latu Handayani, Dwi Esti Handayani, Tut Handoko, V.Rudy Hanum, Irma Surayya Hapsari, Dessy Purwita Hardi Suyitno Hardinata, Riyan Hari Yeni Harinurhady, Agus Hariyanti, Kiki Andes Hariyono, Hariyono Harningsih, Harningsih Haryono Rinardi Hasbullah Hasbullah Helda Syahfari Hendra Alfani, Hendra Hermansyah, Agung Hermiyanti Hermiyanti, Hermiyanti Hidasari, Fitriana Puspa Hidayat, Kukuh Triyuliarno Hijjah, Siti Dzul Hijriah, Hijriah Hiswanti Hiswanti Hitopa Sukma, Agus Husyam, Husyam I Ketut Eddy Purnama Iis Isnawati Iismayanti Ikhwani, Rodlian Jamal Ilham Insani, Muhammad Illy Yanti Imam Ahmad Ashari, Imam Ahmad Iman, Maidi Muhammad Indrajaya, Muhammad Aristo Indriani Tiara Putri, Indriani Tiara Irvani, Rodhy Irwan, Hadriani Irwanda, Andri Irzan Soepriyadi Iskandar, Muhammad Istiani, Titania Iswahyu Pranawukir Izzulhaq, Muhammad Agil J, Jusriadi Jam'an, Andi Jamal Ikhwani, Rodlian Jamaludin, Abdul Rafi Jamil Jamil Jasri, Jasri Jaya, Rahmat Jaya, Saskia Chaerunnisa Johar Amir Jonathan Irene Sartika Dewi Max Juliana Juliana Julianto, Diki Julius Bata Jumanto Jumanto, Jumanto Jumanto Unjung Jusman Mansyur Kahfi, Ibnu Kala, Charles Sambera Kamal, Saenal Kautsar, Nadafia Khair, Otti Ilham Khumaero, Latifatul Kiagus Muhammad Sobri Kumalasari, Putri Laksita Kumandang, Niti Gede Kurniawan, Diah Citra Kustiwansa, Harlian Kusuma, I Putu Arya Kusumawati, Novita Sri Laila, Rahma Larasati, Ukhti Ikhsani Lenita, Leila Anggraeni Lestuny, Carolina Lina wati Linda Firdawaty Listiyani, Melia Lumenteri, Fido Fortunatus Luthfie, Alfaiz Alafi M. Uswah Pawara Mahendra, Yoga Mahmud Mahmud Mahriani Makin, See Jong Malek, Nor Fazila Abd Mannahali, Misnah Mansyur, Saidin Marhaen Hardjo Marsiana, Siwi Martdiansyah, Martdiansyah Marwan Marwan Maryanto - MASITHA, DEWI Masrur, Masrur Maulana Maulana, Maulana Maulana, Andin Muhammad Mauridhi Hery Purnomo Mery Subito Mery Yanti Miftahul Jannah Misnan, Misnan Mochammad Mirza mubarak, azhar aras Much Aziz Muslim Muhajir, Fatimah Muhammad Alim Akbar Nasir Muhammad Aqil Muhammad Aziz Muhammad Haikal Muhammad Husni Thamrin, Muhammad Husni muhammad rizky, muhammad MUHAMMAD ULIN NUHA Muhammad, Afrizal Prasetyo Nur Muharram, Susilawati Muhlis Muhlis Muhrawati, Muhrawati Mujahida, Mujahida Mukhlas, Oyo Sunaryo Mursalin, Destrianto Muslimin, A. 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Eko Prasetyo Paribang, Feston Sandi Pastika, Puan Bening Patrysya, Chelina Putri Permadi, Dimas Bayu Satria Permata, Nuniek Pramudya, Pahala Bima Prasetya, Agesta Citrasena Pratama, Rizka Nur Prihartini, Amelia Pugu, Dhanang Respati Puhululawa, Indriyani Pujo Hari Saputro Purwandito, Rizky Puspa Rini, Puspa Puspita Sari, Yeyen Putri, Atika Kurnia Putri, Erita Riski Putri, Rezania Novianti Putri, Rukiana Novianti Rahayu, Shinta Devi Ika Santhi Rahayuningrum, Hesti Rahmaddan, Muhammad Kevin Rahmat Dahlan Ramadhani, Fadhila Ramadhani, Rizky Raniasa Putra Ranindya Puspaning Mellaty, Ranindya Puspaning Rasyid, Anas Rasyid, Rohsita Amalyah Rasyid, Zulfaizal H.A. Ratu, Inaka Dalam Bangsa Retna Mahriani Rezzi Nanda Barizki Rhamadanty, Winda Ayu Utami Rhamadhan, Mohammad Ryan Ridwan Daud Mahande Rifan, Slamet Riri Anggriani Ririn Setyowati Riyanti, Mayang Riza Arifudin Rizana Fauzi, Rizana Rochmad - Rofik Rofik, Rofik Rohman, Shohihatur Rohmani, Muhammad Fadiel Rosalia, Hotmah Nur Rostiati Dg Rahmatu RR. 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Sukanda, Ukon Furkon Sukirman, Asrianti Sukma , Agus Hitopa Sukma Sukma, Agus Hitopa Sukma sukristyanto, Agus Sulasri, Sulasri SUMIYATI SUMIYATI Sunra, La Suntin, Suntin Sunyoto Sunyoto Supardi, Edy Surawan, Surawan Suryani, Atik Suseno, Ari Susiloputro, Agus Syahab, Husein Syahbani, Nur Lisa Syahputra, Permana Surya Syaiful Hendra Syamsu Rijal Syamsuri, Andi Sukri Syarifah Fatimah, Syarifah Syarifuddin Dollah Syarifuddin Syarifuddin Tan Suryani Sollu Taufik Hidayat Taufik Hidayat Therendy, Therendy Tiurmaida, Serepina Topanto, David Ulhaq, Muhammad Naufal Daffa Uray Gustian, Uray Urfah Atut Chosiyah Vannia, Adji Mayumi Veithzal Rivai Zainal Vember, Hilda Veybitha, Yolanda Vidyanto, Vidyanto Walid Walid, Walid Warda Warda Warjaya, Wahyu Wibisono, Tika Aryana Wicaksana, Dinar Anggit Widiargun, Diah Widjanarko Widjanarko, Widjanarko Wijaya, Vibra Wilma Prafitri Windi Nopriyanto Wira Setiawan Wiswadas, Wiswadas wukir, Iswahyu wulandari, amalia ika Wulandari, Ikrawanti Ayu Wulandari, Kevin Olyvia Yahya Nur Ifriza Yanuar Yoga Prasetyawan Yety Rochwulaningsih Yuli Rohmiyati Yuliatin yuliatin Yuliyana, Yuliyana Yundari, Yundari Yusnaini Arifin Yusnaini Yusnaini Yusuf Wisnu Mandaya Zaenal Abidin Zailani Surya, Marpaung Zakariyati, Zakariyati Zamruddin, Mardliya Pratiwi Zara Tania Rahmadi Zobir, Obing Said Zulkarnaen, Zen