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All Journal JURNAL ECONOMIA Efisiensi : Kajian Ilmu Administrasi MEKTEK Foristek Transmisi: Jurnal Ilmiah Teknik Elektro Sabda: Jurnal Kajian Kebudayaan HUMANIKA Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Jurnal Ilmu Perpustakaan Excellent Techno.Com: Jurnal Teknologi Informasi Journal of Education and Learning (EduLearn) Paramita: Historical Studies Journal KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Rekayasa: Jurnal Penerapan Teknologi dan Pembelajaran BAHASA DAN SASTRA Jurnal Natapraja : Kajian Ilmu Administrasi Negara Al-'Adalah Jurnal KALAM Analisis: Jurnal Studi Keislaman Al-Hikmah Mozaik Humaniora International Journal of Advances in Intelligent Informatics Jurnal Kebijakan dan Administrasi Publik Scientific Journal of Informatics Jurnal Ilmiah Giga Jurnal Ijtimaiyya Jurnal Populasi Journal of Information Systems Engineering and Business Intelligence COMPETITIVENESS JOURNAL Jurnal Sejarah Citra Lekha Kurva S : Jurnal Keilmuan dan Aplikasi Teknik Sipil Al-Adyan: Jurnal Studi Lintas Agama JURNAL MAHKAMAH Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Ilmiah Peuradeun ARISTO Cakrawala : Jurnal Humaniora Bina Sarana Informatika JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area CaLLs : Journal of Culture, Arts, Literature, and Linguistics Ilmu Budaya: Jurnal Bahasa, Sastra, Seni, dan Budaya JRST (Jurnal Riset Sains dan Teknologi) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) HARMONI IHiS (Indonesian Historical Studies) Journal of Maritime Studies and National Integration Expose: Jurnal Ilmu Komunikasi MITRA: Jurnal Pemberdayaan Masyarakat LUGAS Jurnal Komunikasi Jurnal Hukum Ekonomi Syariah Journal of Islamic Nursing Journal of Humanities and Social Studies FONDATIA Poltekita : Jurnal Ilmu Kesehatan SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Jurnal Penelitian Enjiniring Fakultas Teknik Unhas Jurnal Nutrisi Ternak Tropis dan Ilmu Pakan Jurnal Komunikasi dan Organisasi (J-KO) International Journal of Demos Mutawatir : Jurnal Keilmuan Tafsir Hadith Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Ilmu Komunikasi Communique ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Jurnal Kajian Komunikasi dan Pembangunan Daerah Construction and Material Journal Jurnal Promotif Preventif International Journal of Mechanical Engineering Technologies and Applications (MECHTA) Jurnal Riset Teknologi Pencegahan Pencemaran Industri Journal of Soft Computing Exploration Engineering, Mathematics and Computer Science Journal (EMACS) Zona Laut : Jurnal Inovasi Sains dan Teknologi Kelautan Jurnal Ilmiah Wahana Pendidikan Journal La Sociale International Journal of Robotics and Control Systems International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Lani: Jurnal Kajian Ilmu Sejarah dan Budaya ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Teknik Sipil Al-Afaq: Jurnal Ilmu Falak dan Astronomi Unnes Journal of Mathematics Education Unnes Journal of Mathematics Healthy Tadulako Journal (Jurnal Kesehatan Tadulako) Indonesian Journal of Research and Educational Review (IJRER) Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management KOMUNIKATA57 Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Bilqolam Pendidikan Islam Jurnal Pengabdian Teratai Formosa Journal of Applied Sciences (FJAS) PROSISKO : Jurnal Pengembangan Riset dan observasi Rekayasa Sistem Komputer Maritime Park: Journal Of Maritime Technology and Socienty Jurnal El-Thawalib Journal of Law, Poliitic and Humanities Jurnal Peradaban Masyarakat (JPM) Journal of Innovation and Research in Primary Education Analisa: Journal of Social Science and Religion Al-Istinbath: Jurnal Hukum Islam INOVASI: Jurnal Hasil Pengabdian Masyarakat Mamangan Social Science Journal Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Inovtek Seri Teknik Sipil dan Aplikasi (TekLA) Jurnal Manajemen, Akuntansi, Ekonomi Jurnal Cyber PR ARMADA : Jurnal Penelitian Multidisiplin Jurnal Masyarakat Madani Indonesia Innovative: Journal Of Social Science Research IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat SINTHOP: Media Kajian Pendidikan, Agama, Sosial dan Budaya International Journal of Sharia Business Management Multazam : Jurnal Manajemen Haji dan Umrah J-EDu : Journal - Erfolgreicher Deutschunterricht Journal of Information System Exploration and Research Tanjungpura Journal of Coaching Research Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Abdimas Lamin Recursive Journal of Informatics Social Science Academic Journal of Contemporary Law Studies Journal of Law & Policy Review GEMBIRA (Pengabdian Kepada Masyarakat) PEDAMAS (Pengabdian Kepada Masyarakat) AGROTEKBIS: Jurnal Ilmu Pertanian JKAP (Jurnal Kebijakan dan Administrasi Publik) ANDIL Mulawarman Journal of Community Engagement Jurnal Mediasas : Media Ilmu Syari'ah dan Ahwal Al-Syakhsiyyah Jurnal ARSI : Administrasi Rumah Sakit Indonesia Indonesian Journal of Maritime Technology or abbreviated (ISMATECH) Scientific Journal of Informatics Jurnal Agroteknologi dan Kehutanan Tropika Brand Communication Jurnal Pengabdian Kepada Masyarakat Kalam Jurnal Abdi Negeriku JIPITI: Jurnal Pengabdian kepada Masyarakat Kinerja : Jurnal Manajemen Pendidikan Islam Abdurrauf Journal of Community Service Jurnal Riseta Soshum EDUTREND: Journal of Emerging Issues and Trends in Education Jurnal Ilmiah Multidisiplin TANJAK : Jurnal Pengabdian Kepada Masyarakat Jurnal Cendekia Ilmiah Ulil Albab Jurnal Ilmiah Riset Aplikasi Manajemen Jurnal Ilmiah Pariwisata Indonesian Journal of Mathematics and Natural Sciences Jurnal Ilmu Sosial dan Humaniora Journal of Management Branding Jurnal El-Thawalib Jurnal Abdi Negeri
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MEMAHAMI HADIS NABI TENTANG KHITAN PEREMPUAN DARI PERSPEKTIF HISTORIS – FENOMENOLOGIS Alamsyah, Alamsyah
Ijtimaiyya: Jurnal Pengembangan Masyarakat Islam Vol. 7 No. 1 (2014): Ijtimaiyya: Jurnal Pengembangan Masyarakat Islam
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/ijpmi.v7i1.920

Abstract

Female circumcision is a present muslim societies‟tradition since ancient to modern times. Some moslemscholars say women do not need to be circumcised,but many other scholars argue for female circumcisionlaw is mandatory. They argue with hadith narrated byAbu Dawood from Umu Athiyah and narrated byAhmad from Osama. Scientifically studied these haditsis dha‟if can not be used as a basis in determining theproposition or obligation circumcision for girls. If atthe time of the Prophet Muhammad ever set of femalecircumcision, it should be understood only as hisijtihad itself, not as a permanent Sunnah, and justbecause people not be continue it. This is the wisdomof the Prophet who want to make changes to thetradition but performed by gradual and withoutcausing chaos.
Makkiyah – Madaniyah Asy Syatibi Dan Implikasinya Terhadap Pengembangan Pemikiran Islam Substantif Dan Kultural Alamsyah, Alamsyah
AL-ADYAN Vol 15 No 1 (2020): Al-Adyan: Jurnal Studi Lintas Agama
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/ajsla.v15i1.6213

Abstract

This writing studies Syatibi’s thought on the appropriation of both the Qur’an and Hadith of the makkiyah period as “the root” (usul) and those of the madaniyyah as “the branch” (furu’). Such thought implies the function of the makkiyah texts as “the principle”, and the madaniyah ones as “the implementation”.  This paper then questions the extent to which such thought by Syatibi is relevant with the renewal of Islamic law in contemporary Muslim societies. It uses literary study as its research method, and does its data analysis qualitatively. This research finds out that, Syatibi views the makkiyah texts as an ushul that constitutes a subsistence of maqasid syariah (purposes of the law),  while the madaniyah texts as a furu’, one that forms the implementation of that maqasid syairah. Using his theory of istiqrai makwani, Syatibi views the makkiyah texts as a deductive justification which consists of legal norms between human beings. The teachings of morality and ethics contained in the makkiyah justification are fixed, while those of the madaniyah justification are dynamic and contingent. The consequence is that any form of obligation and prohibition in Islamic law which are derived from the madaniyah justification is dynamic and are changing according to its spatial and historical contexts: hence the compatibility of the texts with the principle of maqasid syariah.
Design of Phinisi Tourism for IKN-Balikpapan Bay Route Alamsyah, Alamsyah; Abdillah, Riza; Suardi; Sitorus, Chris Jeremy Verian; Kustiwansa, Harlian; Hariyono
Zona Laut : Jurnal Inovasi Sains Dan Teknologi Kelautan Volume 6, Number 2, July 2025 Edition
Publisher : Departemen Teknik Kelautan Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62012/zl.vi.44451

Abstract

Balikpapan Bay connects Balikpapan City with the new capital city of the Republic of Indonesia (IKN). Currently, many community activities in Balikpapan Bay include functioning as a crossing, loading and unloading, and fishing. Balikpapan Bay also offers an unforgettable water tourism experience with many intriguing attractions for all ages, such as water slides and diving. IKN is utilized by the development of marine transportation to create marine tourism potential in Balikpapan Bay. The purpose of the research project is to build a tourist phinisi ship that allows tourists from within and outside the country to spend their free time on board and enjoy the splendor of Balikpapan City and IKN with a cultural concept. Phinisi will be equipped with lodging, museums, cafes, and restaurants, all depending on the design of the boat. The research stages include designing a general arragement that produces data in the form of main dimensions, hull form coefficients, lines plans, general arrangements, 3D designs, and interior rooms. The research method used is the parentship approach. The main dimensions obtained in my final assignment include; loa = 55 m, B = 9 m, H = 5 m, T = 3.5 m, Vs = 9 Knots, Crew 11 people, passengers = 15 people
Development of Capture Fisheries in The Bajomulyo Coast Fishery Port, Juwana District, Pati District, 2010-2015 Fitriani, Danik; Alamsyah, Alamsyah
Journal of Maritime Studies and National Integration Vol 8, No 1 (2024)
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jmsni.v8i1.23550

Abstract

This study discusses the development of capture fisheries at the Bajomulyo Coastal Fishing Port (PPP), Juwana District, Pati Regency, 2010-2015. The sources used in this research are documents from the Ministry of Maritime Affairs and Fisheries and related agencies as well as research related to Juwana Port. This study found that the development of capture fisheries at Juwana Port experienced ups and downs in terms of fish income, which was influenced by the number of vessels, fish sales methods, and the use of fishing gear. The construction and development of the PPP Bajomulyo also contributes to the development of capture fisheries products. The presence of freezer vessels in PPP Bajomulyo continues to increase, thereby increasing the quality and price of fish. The ship owners added a new ship specifically for freezer ships. The decrease in fish production was due to the direct sales of fish to buyers, changes in auction mechanisms, a decrease in the number of ship departures, and overfishing.
Keterkaitan Hubungan Kepuasan Kerja terhadap Kinerja Pegawai BPS Kabupaten Manokwari Alamsyah, Alamsyah; Mursalin, Destrianto; Syahbani, Nur Lisa
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.9910

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepuasan kerja terhadap kinerja pegawai di lingkungan Badan Pusat Statistik (BPS) Kabupaten Manokwari, dengan pendekatan kuantitatif berbasis survei dan pemodelan statistik. Data primer dikumpulkan melalui kuesioner terstruktur yang mencakup lima dimensi utama kepuasan kerja, yakni kondisi fisik dan fasilitas, komunikasi dan informasi, kepemimpinan dan manajemen, karier dan kompetensi, serta kesejahteraan dan kompensasi, menggunakan skala Likert 1–10. Uji validitas dan reliabilitas instrumen menunjukkan bahwa seluruh butir pertanyaan memiliki konsistensi internal yang tinggi dan layak digunakan dalam analisis. Selanjutnya, pembobotan dimensi dilakukan melalui Principal Component Analysis (PCA) untuk membentuk indeks kepuasan kerja yang komprehensif. Hasil analisis regresi linier sederhana mengindikasikan bahwa kepuasan kerja secara agregat memiliki pengaruh positif dan signifikan terhadap capaian kinerja pegawai, yang diukur melalui indikator Sasaran Kinerja Pegawai (SKP). Pada sisi lain, regresi linier berganda memperlihatkan bahwa dimensi kepemimpinan dan manajemen serta karier dan kompetensi merupakan prediktor dominan terhadap kinerja individu, dengan tingkat signifikansi tinggi dan koefisien pengaruh yang substansial. Temuan ini menggarisbawahi pentingnya praktik manajerial yang partisipatif serta sistem pengembangan karier yang terstruktur dalam membangun budaya kerja yang produktif. Implikasi praktis dari penelitian ini menekankan perlunya reformulasi strategi pengelolaan sumber daya manusia berbasis bukti (evidence-based HRM), guna mendorong efektivitas institusi dan akuntabilitas kinerja secara berkelanjutan.
Enhancing Reading Word Abilities in Slow Learner Students Through Global Contextual Method Alamsyah, Alamsyah; Purwanta, Edi
Journal of Innovation and Research in Primary Education Vol. 4 No. 3 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jirpe.v4i3.1751

Abstract

Reading word difficulties significantly impact academic achievement among slow learner students, necessitating innovative pedagogical approaches that address their specific learning needs. This study investigated the effectiveness of the Global Contextual Method in improving reading word abilities among slow learner students in middle school settings. A Classroom Action Research design was employed over four months, involving three seventh-grade slow learner students at SMP Muara Bengkal, Indonesia. The intervention utilized a cyclical approach presenting complete words within meaningful contexts related to students' daily experiences, including school environment, family, and food-related vocabulary. Data collection involved pre- and post-intervention assessments, systematic classroom observations, and comprehensive skill evaluations across two implementation cycles. Baseline assessments revealed critically low reading abilities, with participants unable to read basic words independently and letter recognition ranging from 23% to 46%. Following the Global Contextual Method implementation, remarkable improvements were achieved across all participants. Average reading scores increased from 6.7% at baseline to 74.2% post-intervention, with individual improvements ranging from 55.5 to 74 points. Muhammad Rifici Saipik achieved the highest score (94%), while Human Sanuri demonstrated the greatest percentage improvement (91%). The contextual approach significantly enhanced student motivation, engagement, and long-term retention compared to conventional methods. These findings provide empirical support for constructivist learning principles in special education, demonstrating that meaningful, contextually relevant instruction can substantially improve reading outcomes for slow learners. The study contributes a practical pedagogical framework for inclusive education and highlights the importance of individualized, context-based approaches in addressing diverse learning needs.
Peningkatan Kompetensi Guru SD Inpres 3 Tatura Melalui Pelatihan Google Classroom Sebagai Media Pembelajaran Daring Alamsyah, Alamsyah; Sollu, Tan Suryani; Anggriani, Riri; Adrianton, Adrianton
Jurnal Masyarakat Madani Indonesia Vol. 4 No. 3 (2025): Agustus
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/0q6qwe51

Abstract

Perkembangan teknologi informasi dalam dunia pendidikan menuntut guru untuk mampu mengintegrasikan perangkat digital ke dalam proses pembelajaran, terutama dalam konteks pembelajaran daring. Namun, mitra kegiatan, yaitu guru-guru di Sekolah Dasar Inpres 3 tatura, mengalami kendala dalam pemanfaatan platform Google Classroom sebagai media pembelajaran. Permasalahan yang dihadapi meliputi rendahnya pemahaman terhadap fitur-fitur Google Classroom, kurangnya keterampilan teknis dalam mengelola kelas digital, serta keterbatasan pengalaman dalam menyusun materi ajar secara daring. Untuk mengatasi permasalahan tersebut, tim pelaksana mengusulkan program pelatihan Google Classroom secara bertahap dan praktis, dengan pendekatan partisipatif dan berbasis kebutuhan mitra. Tujuan kegiatan ini adalah meningkatkan kompetensi digital guru, khususnya dalam perencanaan, pelaksanaan, dan evaluasi pembelajaran melalui Google Classroom. Metode pelaksanaan kegiatan terdiri dari observasi awal, penyusunan modul pelatihan, pelaksanaan workshop secara langsung, sesi praktik mandiri, dan evaluasi pascapelatihan. Hasil kegiatan menunjukkan bahwa 90% peserta mengalami peningkatan signifikan dalam keterampilan menggunakan Google Classroom, baik dalam membuat kelas, mengelola tugas, maupun melakukan interaksi digital dengan siswa. Kesimpulannya, pelatihan ini efektif dalam meningkatkan kompetensi digital guru, serta memberikan kontribusi nyata dalam mendukung pembelajaran daring yang lebih efisien dan interaktif.
Pelatihan Perdagangan Ekspor Bagi Mahasiswa Dan Dosen Ibi Kosgoro 1957 Serta Pelaku Ukm Anggraeni, Noerlina; Widjanarko, Widjanarko; Puspita, Afrida Sary; Zobir, Obing Said; Rahmadi, Zara Tania; Damayanti, Prisila; Putra, Febryano Manggala; Sukma, Agus Hitopa; Kristantini, Rr. Aryanti; Alamsyah, Alamsyah; Dewi, Dyah Utami
Jurnal Peradaban Masyarakat Vol. 5 No. 4 (2025): Jurnal peradaban masyarakat (JPM)
Publisher : LPPM STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jpm.v5i4.602

Abstract

Perdagangan internasional diartikan sebagai sejumlah transaksi perdagangan/jual beli diantara pembeli dan penjual pada suatu pasar, demi mencapai keuntungan yang maksimal bagi kedua belah pihak yang bertujuan untuk meningkatkan Gross Domestic Product (GDP). Perdagangan tersebut terjadi karena tidak ada negara yang mampu memenuhi kebutuhannya sendiri. Pengabdian kepada Masyarakat (PkM) ini pelaksanaannya bekerja sama dengan Pusat Pendidikan Export dan Jasa Perdagangan Kementerian Perdagangan Republik Indonesia. Dengan melakukan pelatihan bisnis online ekspor peserta dalam hal ini dosen dan mahasiswa IBI Kosgoro 1957 memiliki tambahan pengetahuan terkait bagaimana memulai ekspor yang dapat dilakukan secara perorangan.
KARAKTERISTIK KIMIA DAN SENSORIS BERBAGAI JENIS BERAS PADI LADANG Alamsyah, Alamsyah; Rahmatu, Rostiati Dg.; Septian, Septian
AGROTEKBIS : JURNAL ILMU PERTANIAN (e-journal) Vol 13 No 4 (2025): Agustus
Publisher : Fakultas Pertanian, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/agrotekbis.v13i4.2677

Abstract

Padi ladang (gogo) merupakan varietas padi baru yang unggul memiliki karakteristik berdaya hasil tinggi, tahan terhadap penyakit bercak coklat, berumur singkat, serta memiliki rasa nasi enak dengan kadar protein yang relatif tinggi. Padi gogo juga memberikan kemudahan pada petani dengan dapat dibudidayakan pada lahan yang kering. Manfaat padi gogo mendukung ketahanan pangan nasional, membantu Indonesia menghadapi tantangan perubahan iklim, membantu menjaga stabilitas harga dipasaran. Beras padi gogo sendiri memiliki tekstur nasi yang pulen dan tahan terhadap penyakit blas dan hawar daun bakteri. Tujuan penelitian ini untuk ntuk mengetahui karakteristik kimia dan sensoris yaitu kandungan Amilopektin, Amilosa, Antioksidan, Kadar air, Kadar pati, warna, aroma, tekstur 7 jenis padi ladang. Penelitian ini dilaksanakan di Laboratorium Agroindustri Fakultas Pertanian, dan Laboratorium Kimia Fakultas Matematika dan Ilmu Pengetahuan Alam Universitas Tadulako. Penelitian menggunakan Rancangan Acak Lengkap untuk analisis sifat kimia dan Rancangan Acak Kelompok untuk analisis sifat sensoris. Jenis perlakuan beras padi ladang adalah (Jahara Putih), (Jahara), (Pulu Konta), (Delima), (Buncaili), (Kalendeng Hitam Putih), dan (Situbageundit). Hasil penelitian menunjukkan bahwa jenis beras terbaik adalah Kalendeng Hitam Putih terhadap sifat kimia dan sensoris beras padi ladang. Kandungan amilopektin dan amilosa membuat tekstur lengket pada nasi karena terdapat jenis pati yang lebih mudah dicerna dan lebih cepat mengikat air, Sedangkan tingginya aktivitas antioksidan akan dapat menangkal radikal bebas. Kadar air dan kadar pati yang terlalu tinggi dapat menyebabkan beras mudah patah dan retak pada saat digiling dan ketika dimasak cenderung menjadi bubur dan skor sensoris akan meningkat seiring meningkatnya tingkat kepulenan nasi tersebut.
Transformasi Digital Komunikasi Pemasaran. Strategi Meningkatkan Penjualan Produk Usaha Kecil Menengah (UKM) dalam Pemasaran Digital. Studi Pada Produk Maicih Bandung Harningsih, Harningsih; Andayani, Lies; Siregar, Rachmi Kurnia; Alamsyah, Alamsyah
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 25, No 1 (2025): Maret 2025
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v25i1.27245

Abstract

Digital transformation has become an essential need in facing the dynamics of the global economy and the changing behavior of today’s consumers. Through digitalization, SMEs can reach wider markets, accelerate production and distribution processes, and strengthen customer relationships. Maicih has successfully built a strong brand through product innovation and creative marketing strategies. This study aims to analyze how digital transformation is applied in Maicih Bandung’s marketing communication strategy and its impact on increasing sales. The approach used is qualitative descriptive with a case study method, to deeply explore marketing strategies through digital media, the use of reseller networks, and distribution via modern retail (supermarkets). Research findings: Through SWOT analysis, it can be seen that Maicih intensively utilizes social media, particularly TikTok, with live streaming up to 10 hours per day as a form of interactive and real-time promotion. The hybrid distribution strategy through reseller communities and supermarkets provides wider market reach while strengthening brand positioning in the national market. The marketing strategy employed is integrated with multiple components, forming a unified whole through the concept of Integrated Marketing Communication (IMC), involving synergy between content, interaction, and direct sales. It can be concluded that a consistently and adaptively implemented digital transformation can maintain competitiveness and sustain business existence in order to increase sales volume. Partnering with resellers and collaborating with retail supermarkets becomes the main strategy in maintaining customer loyalty.
Co-Authors A Fahira Nur A. Mushawwir Taiyeb, A. Mushawwir A.Paturusi, Idrus Abbas, Subhan Akbar Abd. Rahman Bahtiar, Abd. Rahman Abdillah, Riza Abdirozaq, Mifta Abdul Kholiq Abdul Mujib Syadzali Abdul, Ghafur ABDULRAHMAN, DIMAS Abdurahman, Ade Irfan Abdurrahman, Ade Irfan Abidin, Muhamad Zainal Abror, Wiena Faqih Achmad Musyahid Idrus Achmad Syarifudin, Achmad Aden Rosadi Adi, Yuanita Permata Adiningrat, Andi Arifwangsa Aditya Bimandaru Adrianton Adrianton Afifah, Eka Nur Afrida Sary Puspita Afrilian Ardi Arus, Afrilian Ardi Afrizal Rizqi Pranata, Afrizal Rizqi Agus Hitopa Sukma Agustan Agustan, Agustan Agustina, Tin Agustinus Kali Ahmad Nashir Ahmad Syarif Ahwan, M Tami Rosadi Airlangga, Gregorius Akhmad, Akhmad Al-Araf, Khairunnisa Al-Hafizh, Fadhl Alamsyah Alfajry, Gefian Alfharezi, M. Salman Alfitri Alfitri Ali Akbar Amalina, Fitri Ambo Dalle Aminuyati Amiruddin Kade Anantadjaya, Samuel PD Andayani, Lies Andi Sukri Syamsuri Andy Alfatih Angelina, Riska Angga, Vicky Very Anggela, Anggela Anggyi Trisnawan Putra Angreany, Femmy Aniskuri, Lulu Fitria Antonius Totok Priyadi Anugrah, Dapa Putra Ardiansyah, Fahmi Arian, Vabrian Prima Dana Arif, Fathan Arifuddin, Andi Mursid Nugraha Arifuddin, Mursid Nugraha Ariolin, Anantha Revoislami Ariyanti, Lisa Arlian Fachrul Syahputra Aryo Nugroho Asnidar Asnidar Asriati Asriati, Asriati Astagina, Paramesti Astari, Arini Widi Astin, Widya Yulia Astrid, A Fauziah Aulia, Ahmad Bagas Aditya Ilham Auliyah, Iriana Awaludin, Dipa Teruna Ayatullah Harun Ayun Maduwinarti Azzahra, Marsha Azzahrah, Diah Siti Fatimah Azzura4, Nazhwa Bachtiar, Alfan Bachtiar, Fauziah Barizki, Rezzi Nanda Baso Mukhlis Bertin Ayu Wandira Botutihe, Fauziah Budi Prasetiyo, Budi Budiman, Kholiq BUKHORI, MOHAMMAD Burhamzah, Muftihaturrahmah Burhamzah, Rahmat Cahyani, Alviana Eka Chandra, Adi Chris Jeremy Verian Sitorus Damayanti, Amalia Damayanti, Prisila Desilawati, Nur Dewi Yuliati Dewi, Dyah Utami Dianiswara, Anggoronadhi Diantoro, Eman Djunuda, Rahmawati Dora Kusumastuti Dwicahyo, Widhi Okfian Dwijanto Dwijanto, Dwijanto Dyah, Hapsari Ekonugraheni Edi Purwanta Edward Enrieco Efrilianda, Devi Ajeng Eka Mulyana, Eka el-Hajjami, Aicha Enda, Dedi Endang Sugiharti, Endang Eni Setyowati Erita Riski Putri Ernawati Ernawati Esti Handayani, Dwi Etin Anwar, Etin Fakhruddin Fakhruddin Faozi, Irfan Fatari, Fatari Fauzan Syahru Ramadhan Febryano Manggala Putra Ferdian, Syahrul Fikri, Arif Fitriana, Susi Fitriani, Danik Florentina Yuni Arini Fournawati, Sri Murdilah Fridayasha, Nur Furkon Sukanda, Ukon Habib Shulton Asnawi Hafidz Hanafiah Haimah, Haimah Hajra Rasmita Ngemba Hakim, M. Faris Al Hakim, Muhamad Faishol Halim, Bravura Candra Handarko, Jefry Latu Handayani, Tut Hanum, Irma Surayya Hapizul Ahdi Hapsari, Dessy Purwita Hardi Suyitno Hardinata, Riyan Hardjo, Marhaen Harinurhady, Agus Hariyanti, Kiki Andes Hariyono, Hariyono Harningsih, Harningsih Haryono Rinardi Hasbullah Hasbullah Helda Syahfari Hendra Alfani, Hendra Herman, Bahtiar Hermansyah, Agung Hermiyanti Hermiyanti, Hermiyanti Hidasari, Fitriana Puspa Hidayat, Kukuh Triyuliarno Hijjah, Siti Dzul Hijriah, Hijriah Hisbullah Salam Hiswanti Hiswanti Hitopa Sukma, Agus Husyam, Husyam I Ketut Eddy Purnama Iis Isnawati Iismayanti Ilham Insani, Muhammad Illy Yanti Imam Ahmad Ashari, Imam Ahmad Iman, Maidi Muhammad Indrajaya, Muhammad Aristo Indriani Tiara Putri, Indriani Tiara Irvani, Rodhy Irwan, Hadriani Irwanda, Andri Irzan Soepriyadi Ishomuddin, A. Iskandar, Muhammad Istiani, Titania Iswahyu Pranawukir Izzulhaq, Muhammad Agil J, Jusriadi Jam'an, Andi Jamaludin, Abdul Rafi Jamil Jamil Jasri, Jasri Jaya, Rahmat Jaya, Saskia Chaerunnisa Johar Amir Jonathan Irene Sartika Dewi Max Julianto, Diki Julius Bata Jumanto Jumanto, Jumanto Jumanto Unjung Jusman Mansyur Kahfi, Ibnu Kala, Charles Sambera Kamal, Saenal Kautsar, Nadafia Khair, Otti Ilham Khumaero, Latifatul Kiagus Muhammad Sobri Kumalasari, Putri Laksita Kumandang, Niti Gede Kurniawan, Diah Citra Kustiwansa, Harlian Kusuma, I Putu Arya Kusumawati, Novita Sri Laila, Rahma Larasati, Ukhti Ikhsani Lenita, Leila Anggraeni Lestuny, Carolina Lina wati Linda Firdawaty Lumenteri, Fido Fortunatus Luthfie, Alfaiz Alafi M. Ngisomudin M. Uswah Pawara Mahendra, Yoga Mahmud Mahmud Mahriani Makin, See Jong Malek, Nor Fazila Abd Mannahali, Misnah Mansyur, Saidin Maradon, Gusma Gama Marsiana, Siwi Martdiansyah, Martdiansyah Marwan Marwan Maryanto - Masrur, Masrur Mas`ud M, Ahmad Azwar Maulana Maulana, Maulana Maulana, Andin Muhammad Mauridhi Hery Purnomo Mery Subito Mery Yanti Misnan, Misnan Mochammad Mirza mubarak, azhar aras Much Aziz Muslim Muhajir, Fatimah Muhammad Alim Akbar Nasir Muhammad Aqil Muhammad Aziz Muhammad Haikal Muhammad Husni Thamrin, Muhammad Husni muhammad rizky, muhammad MUHAMMAD ULIN NUHA Muhammad, Afrizal Prasetyo Nur Muharram, Susilawati Muhlis Muhlis Muhrawati, Muhrawati Mujahida, Mujahida Mukhlas, Oyo Sunaryo Mursalin, Destrianto Muslimin, A. Mustamin, Siti Walidah Mustari, Aidynal Nabiilah, Syarafina Nafi, Anan Tawazzun Nana Mulyana Nanda Barizki, Rezzi Nawangwulan, Irma M Nita Maya Valiantien Noerlina Anggraeni Noor Jannah, Noor Novianti, Dian Noviantoro, Djatmiko Novitasari, Eni Noviyanti, Cindy Nabila Nugraha Arifuddin, Andi Mursid Nugraha, Andi Mursid Nugroho, Anan Nugroho, Oskar Ika Adi Nuphanudin, Nuphanudin Nur Halimah Nurdiana, Diah Nurdianti, Nunu Nurlela Nurlela Nurnawaty Nurul Faidah Nurulhuda, Muhammad Obing Zaid Sobir Oksapianus, David Soni P. Eko Prasetyo Paribang, Feston Sandi Pastika, Puan Bening Patrysya, Chelina Putri Permadi, Dimas Bayu Satria Permata, Nuniek Pertiwi, Vindo Rossy Pramudya, Pahala Bima Pratama, Fernanda Wahyu Pratama, Rizka Nur Prihartini, Amelia Pugu, Dhanang Respati Puhululawa, Indriyani Pujo Hari Saputro Purwandito, Rizky Puspa Rini, Puspa Putri, Atika Kurnia Putri, Erita Riski Putri, Rezania Novianti Putri, Rukiana Novianti Rachmi Kurnia Siregar Rahayu, Shinta Devi Ika Santhi Rahayuningrum, Hesti Rahmaddan, Muhammad Kevin Rahmat Dahlan Ramadhani, Fadhila Ramadhani, Rizky Raniasa Putra Rasyid, Anas Rasyid, Zulfaizal H.A. Ratu, Inaka Dalam Bangsa Retna Mahriani Rezzi Nanda Barizki Rhamadhan, Mohammad Ryan Richardo, Hizkia Natanael Ridwan Daud Mahande Rifan, Slamet Riri Anggriani Ririn Setyowati Riyanti, Mayang Riza Arifudin Rizana Fauzi, Rizana Rochmad - Rodlian Jamal Ikhwani Rofik Rofik, Rofik Rohman, Shohihatur Rostiati Dg Rahmatu RR. Aryanti Kristantini Rudi Santoso Rudi, Kurniawan Rudy Handoko Rufaida, Erty Rospyana Ruqaiyah, Ruqaiyah Ryfial Azhar S, Candra S, Ramli S, Zulfani Sa'adah, Shofi Putri Sabila, Ahda Safri Haliding Salam, Hisbullah Saleh, Wahyuni Samaluddin, Samaluddin Sam’an, Muhammad Sampurno, Global Ilham Samriadi, Andi Samsir Samsir, Samsir Samsu Dlukha N Santi, Melia Afnida Saputra, Faisal Tomi SAPUTRA, SARIPUDIN Saputro, Meidika Bagus Saraswati, Erlisa Sari , Dyan Prawita Sari, Dwi Oktaria Sari, Yenni Puspita Sartika Sartika Sartika, Rawit Sayful, Sayful Sebastian, Ligal Septian, Septian Setialaksana, Wirawan - Setijadi, Eko Shobiiah, Nada Shukla, Manish Simon Sumanjoyo Hutagalung Sinaga, Desi Maria Singgih Tri Sulistiyono Siswahyudianto Siti Halidjah Siti Harnina Bintari SITI MAHMUDAH Siti Maziyah Sitinah, Sitinah Slamet Widodo Sobri, Kgs. M. Sri Indrahti Sriati Sriati, Sriati St. Salehah Madjid Suandi, Fikri Suandi, Fikry Suardi Suardi Sugianto, Lai Ferry Sugiarto S Sugiman Sugiman Suhaeb, Laelah Azizah S. Sukanda, Ukon Furkon Sukirman, Asrianti Sukma , Agus Hitopa Sukma Sukma, Agus Hitopa Sukma sukristyanto, Agus Sulasri, Sulasri Suntin, Suntin Sunyoto Sunyoto Surawan, Surawan Suryani, Atik Suryani, Heni Susanto, Is Suseno, Ari Susiloputro, Agus Syahab, Husein Syahbani, Nur Lisa Syaiful Hendra Syam, Muhammad Anjas Syarifah Fatimah, Syarifah Syarifuddin Syarifuddin Tan Suryani Sollu Taufik Hidayat Taufik Hidayat Therendy, Therendy Tiurmaida, Serepina Topanto, David Ulhaq, Muhammad Naufal Daffa Uray Gustian, Uray Urfah Atut Chosiyah Veithzal Rivai Zainal Vember, Hilda Veybitha, Yolanda Vidyanto, Vidyanto Walid Walid, Walid Warda Warda Warjaya, Wahyu Wibisono, Tika Aryana Wicaksana, Dinar Anggit Widiargun, Diah Widjanarko Widjanarko, Widjanarko Wijaya, Vibra Wilma Prafitri Windi Nopriyanto Wira Setiawan Wiswadas, Wiswadas wukir, Iswahyu wulandari, amalia ika Wulandari, Ikrawanti Ayu Wulandari, Kevin Olyvia Yahya Nur Ifriza Yanuar Yoga Prasetyawan Yety Rochwulaningsih Yuliatin yuliatin Yuliyana, Yuliyana Yusnaini Arifin Yusnaini Yusnaini Yusuf Wisnu Mandaya Zaenal Abidin Zailani Surya, Marpaung Zainal Arifin Zakariyati, Zakariyati Zamruddin, Mardliya Pratiwi Zara Tania Rahmadi Zobir, Obing Said