Articles
Fenomena Ngopi di Coffee Shop Pada Gen Z
Azzahra, Marsha;
Abdurahman, Ade Irfan;
Alamsyah, Alamsyah
Social Science Academic Vol 1 No 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo
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DOI: 10.37680/ssa.v1i2.3991
This study aims to identify, describe and demonstrate the phenomenon of drinking coffee in a coffee shop for Gen Z in Tangerang City and to find out, describe and demonstrate the meaning of Gen Z in Tangerang City for the coffee phenomenon. The research method that will be used by researchers is qualitative research. The research was conducted using a qualitative descriptive research type with a phenomenological approach. Research data sources are divided into 2 (two), namely primary data sources and secondary data sources. data collection methods, namely observation, interviews and documentation. The triangulation used is source triangulation, data collection technique triangulation and time triangulation. Data analysis techniques used are Data Reduction (Reduction), Data Presentation (Display), and Drawing Conclusions and Verification (Conclusion). The results of the study show that there are several reasons why Generation Z engages in coffee activities at coffee shops. The reason for the Z generation to do coffee activities in coffee shops is based on the mind that needs peace and as a motive for entertainment for each individual. In relation to oneself, it is understood that drinking coffee is not just enjoying a cup of coffee, but drinking coffee in a coffee shop also provides a comfortable atmosphere for each individual. In connection with the public seeing how the views of other people towards informants and coffee activity in the coffee shop are also seen as things to establish good social relations and the meaning of coffee in a coffee shop is seen as something fun so that it can raise mood and mood, as well as a medium self-actualization as well as a medium in obtaining prestige values.
Komunikasi Persuasif Petugas Sensus Badan Pusat Statistik Kabupaten Tangerang Dalam Melaksanakan Sensus Penduduk Registrasi Sosial Ekonomi
Rahmaddan, Muhammad Kevin;
Saputra, Faisal Tomi;
Alamsyah, Alamsyah
Social Science Academic Vol 1 No 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo
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DOI: 10.37680/ssa.v1i2.4002
Communications is very important and must be mastered properly by workers working in the field, such as for example population census officers. When working on conducting censuses, census officers were usually trained in job training beforehand. The aim is none other than, so that census workers understand what they have to do in the field, and what has to be conveyed or explained when they are dealing with the public. Because the image or reputation of the Central Bureau of Statistics as the pioneer or executor of the Population Census is tested or at stake there. This study aims to find out how the Persuasive Communication of census officers at the Central Bureau of Statistics of Tangerang Regency in carrying out social and economic registration censuses in Tangerang Regency, especially in Balaraja District. The research method used is a qualitative research method with data collection methods namely Observation, Interview and Documentation. Interviews were conducted with the Kecamatan Sector Coordinator and some of the census officers themselves. The results of this study are the stages of the persuasive communication process in an effort to find out the communication process of census officers in conducting data collection in the field to the community. In addition, objections that become obstacles for census officials are usually objections made by the public based on distrust of the government or fear that the data will be misused by the Central Bureau of Statistics. Therefore, census officers must be able to anticipate or have their own way of overcoming obstacles or resistance by the community during the social and economic registration census data collection process. maximum and the data obtained will also be maximized, of course.
Strategi Pemasaran Team Betta Concept Dalam Penjualan Ikan Hias Melalui Platform Media Sosial Tiktok
Alfajry, Gefian;
Fournawati, Sri Murdilah;
Alamsyah, Alamsyah
Social Science Academic Vol 1 No 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo
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DOI: 10.37680/ssa.v1i2.4005
This research discusses the marketing strategies adopted by Team Betta Concept in selling ornamental fish, especially betta fish, through the social media platform TikTok. With the development of technology and the popularity of social media, the utilization of platforms like TikTok as a marketing channel has become an attractive trend for businesses in the ornamental fish industry.The research utilizes a qualitative approach with in-depth interviews and content analysis as data collection methods. Through in-depth interviews with members of Team Betta Concept involved in the management and marketing of ornamental fish through TikTok, as well as the analysis of content uploaded on their TikTok accounts, this research identifies and analyzes the marketing strategies implemented by Team Betta Concept.The results of the research show that Team Betta Concept successfully implemented effective marketing strategies in selling ornamental fish through the TikTok platform. These marketing strategies include visually appealing and entertaining content, audience segmentation based on interests and behaviors, and brand positioning highlighting the uniqueness of the betta fish products they offer. In conclusion, this research states that the implementation of Team Betta Concept's marketing strategies in selling ornamental fish through the TikTok social media platform has successfully increased the popularity and attractiveness of their brand. Through an integrated STP (Segmentation, Targeting, and Positioning), Team Betta Concept achieved success in marketing ornamental fish and strengthened their position in the betta fish market. This research provides valuable insights for businesses in the ornamental fish industry and similar industries to understand the marketing potential of TikTok and to adopt more effective marketing strategies in this ever-evolving digital era.
Analisis Framing Penulisan Pemberitaan Tragedi Kerusuhan Stadion Kanjuruhan Malang di Kompas.id
Ferdian, Syahrul;
Wati, Lina;
Alamsyah, Alamsyah
Social Science Academic Vol 1 No 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo
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DOI: 10.37680/ssa.v1i2.4006
Recently, the club from Malang is facing sad news. Several mass media reported an event about Indonesian football over the tragedy of riots in the Liga 1 Indonesia match at Malang's Kanjuruhan Stadium which is the home of the Arema FC club. The riot occurred when the match between Arema FC and Persebaya Surabaya was held on Saturday, October 1, 2022, at 20.00.. When the incident happened, it had shocked the world of football. Some media began to change the headline of the news into a riot event at Malang's Kanjuruhan stadium. One of them is Kompas.id media, where media journalists Kompas.id shape and frame an event that will later become a headline in their media. So this study aims to find out how the writing of media journalists Kompas.id through Syntactic, Script, Thematic and Rhetorical Structures in framing the tragedy of the riot at Malang's Kanjuruhan Stadium which will later be used as a report. The method used in this study is a descriptive qualitative method with framing analysis of Zhong Dang Pan and Gerald M. Kosicki models. The results of this study show that journalists Kompas.id in framing the tragedy of the riot at Malang's Kanjuruhan Stadium more prominent information related to the causes and mistakes committed by security forces and the organizing committee in the content of the news text with different discussion themes in each report, so that the news led to this opinion ofthe public who viewed The image of the police and the organizing committee is also bad for the community. It can be seen from the four framing structures observed in this study, namely (Syntax, Script, Thematic, Rhetorical).
Strategi Pemasaran Digital dalam Mempertahankan Loyalitas Customer
Putri, Rezania Novianti;
Fournawati, Sri Murdilah;
Alamsyah, Alamsyah
Social Science Academic Vol 1 No 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo
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DOI: 10.37680/ssa.v1i2.4011
In this digital era, social media has become a trend in communication. The marketing trend in the world is shifting from conventional to digital. This digital marketing is more prospective because it allows potential customers to obtain all kinds of information about products and transact via the internet. as Sogo Supermal Karawaci does in selling products, the presence of Covid-19 has made companies aware of the importance of keeping up with the all digital era. The purpose of this research was to find out the marketing strategy by Sogo Supermal Karawaci in digital era via WhatsApp application, the name is WhatsApp Click&Shop in maintaining customer loyalty. The method used is a qualitative method by conducting direct interviews with Sogo employees and customers. Sogo always runs programs by giving vouchers with a certain mechanism to attract customers interest in buying products and to collaborate with certain banks. Sogo always tries to provide all conveniences and advantages to customers in buying and selling non-face to face to keep customers from continuing to shop at Sogo Supermal Karawaci amidst the many competitors in this digital era.
Pemanfaatan Media Sosial Tiktok Sebagai Media Komunikasi Pemasaran Pada Akun @Bioaquaofficialstore
Khumaero, Latifatul;
Fournawati, Sri Murdilah;
Alamsyah, Alamsyah
Social Science Academic Vol 1 No 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo
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DOI: 10.37680/ssa.v1i2.4029
The skincare business in Indonesia is indeed quite promising, now Indonesian people care more about the health and beauty of their skin. Bioaqua Official is a Skin Care product that provides solutions to Indonesian people's skin problems. Bioaqua Official is a skincare product that has been around since 2019. They use TikTok social media as a marketing communication medium so they can continue to compete with other products. Remembering that TikTok is a social media that now has a lot of users in Indonesia. This research aims to find out how Bioaqua Official uses Tiktok social media as a marketing communication medium on the @Bioaquaofficialstore account. This research uses a descriptive qualitative research method where the data obtained is the result of observation, interviews and documentation. The research results show that Bioaqua Official is able to make good use of Tiktok social media as a marketing communication medium, successfully selling millions of products and having millions of followers on Tiktok.
Strategi Pemasaran Ohana Enterprise dalam Meningkatkan Penjualan Paket Wedding Tahun 2023
Widiargun, Diah;
Alamsyah, Alamsyah;
Suseno, Ari;
Mirza, Mochammad
Social Science Academic Vol 2 No 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo
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DOI: 10.37680/ssa.v2i1.4441
In developing a business in the wedding sector, Ohana Enterprise has created several wedding packages for brides-to-be who want to celebrate their wedding festively and efficiently. Researchers use the Observation study method and interviews. using qualitative descriptive data analysis techniques which will be analyzed using the 4P variable marketing mix strategy, price, place, product and promotion. With the aim of knowing the marketing strategies used in increasing sales of wedding packages in 2023. Based on the research that has been done, Ohana Enterprise offers wedding package prices depending on the type of options provided to increase sales of wedding packages at Ohana Enterprise in 2023 can be adjusted to client requests and the flexibility of the prices offered, the choice of venues provided is more than 50 venues, active promotion through social media content, Ohana Enterprise which has branches in various places, event and marketing teams that are actively involved in marketing carried out until the event takes place.
Komunikasi Organisasi dalam Pengambilan Kebijakan di DPMPTS Kota Tangerang
Jamaludin, Abdul Rafi;
Mirza, Mochammad;
Alamsyah, Alamsyah;
Suseno, Ari
Social Science Academic Vol 2 No 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo
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DOI: 10.37680/ssa.v2i1.4447
This research aims to explore the relationship between organizational communication and policy making at the Tangerang City DPMPTSP Secretariat. The research background arises from the important role of communication in forming effective decisions and policies in public service organizations. The main objective is to analyze how the dynamics of organizational communication influence the quality of policies and the implementation process at the DPMPTSP Secretariat. The research method used is a qualitative approach using in-depth interviews with leaders, staff and related external stakeholders. Theme analysis was used to organize and interpret the data. The research results show that the quality of organizational communication greatly influences the effectiveness of policy making and its implementation. The findings of this research highlight the importance of clarity of organizational vision and goals, open communication between leadership and staff, and horizontal coordination between units. The implication of this research is the need to strengthen organizational communication as a strategy to improve the quality of policies and be responsive to community needs.
Pola Komunikasi Organisasi Kepemimpinan PT. Bank Syariah Indonesia KCP Tangerang Tanah Tinggi
Irwanda, Andri;
Mirza, Mochammad;
Alamsyah, Alamsyah;
Suseno, Ari
Social Science Academic Vol 2 No 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo
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DOI: 10.37680/ssa.v2i1.4489
An organization must strive to create a working environment where leaders and employees feel comfortable with each other. To this goal, leaders who have the power and ability to inspire their colleagues to do better in their work. Good leaders have the ability to give direction, correction, and evaluation to their subordinates to help them the goals of the organization. This research is categorized into exploratory research followed by descriptive research. Explorative research is an early study aimed at obtaining an idea of a subject of research that will be further studied. Descriptive study is a study whose purpose is to show (describe) something, and is non-experimental because the research is not under the direct control of the researcher.In delineating the communication patterns at BSI PT KCP Tangerang Terra Alto, the results of qualitative findings from in-depth interviews with employees and leaders describe the application of various forms of communication. Some respondents stated that face-to-face meetings provided opportunities for non-verbal expression and strengthened team members' connections. In the context of evaluating the effectiveness of communication, observational data show that the level of employee participation in policy discussions and implementation is a key indicator. In an in-depth study of the organizational communication and leadership patterns at PT Bank Syariah Indonesia (BSI) KCP Tangerang Tanah High, the data findings describe the diversity and complexity of the internal dynamics of the organization. Adopting a holistic approach in the type of communication, involving both formal and informal elements, provides room for creative exchange of ideas. Despite the dominant digital media, the value of face-to-face meetings remains significant, enabling non-verbal expression and strengthening interpersonal connections. From these findings, it can be concluded that organizations face complex challenges in managing communication and leadership patterns. Strategic recommendations include optimizing leadership styles, developing communication skills, and setting up forums for exchange of ideas.
Strategi Event Perkumpulan Beon Tek Bio Terhadap Festival Peh Cun di Kota Tangerang
Oksapianus, David Soni;
Mirza, Mochammad;
Furkon Sukanda, Ukon;
Alamsyah, Alamsyah
Social Science Academic Vol 2 No 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo
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DOI: 10.37680/ssa.v2i1.4561
Tambur Peh Cun is a tradition in the form of a festival that still continues today among the Chinese community in Tangerang, Banten. The term Peh-Cun means “boat racing” in Hokkien and consists of two words “Peh” which means “Paddle” or “Paddle” and “Cun” which means “Boat”. Tambur Peh-Cun or also known as "Gou", is one of a series of Peh-Cun ceremonies which is always celebrated on May 5 in the Confucian calendar. Qualitative Research with a Case Study Approach. According to Muhadjir, Qualitative Research is research that prioritizes issues of process and meaning/perception, where this research is expected to reveal various Qualitative information with thorough and meaningful descriptions and analysis, which also does not reject Quantitative information in the form of numbers or amounts. The research was carried out in several stages. The first stage begins with collecting information and observing the research location, then making appointments with resource persons and starting interviews, and preparing the final research report. This research aims to discuss the event strategy held by the Beon Tek Bio Association at the Peh Cun Festival in Tangerang City in 2023. This research uses qualitative research methods with a case study approach to understand and analyze the strategies implemented. Peh Cun is one of the most important festivals in Chinese culture. This festival is celebrated every 5th of the 1st month of Chinese New Year to commemorate the return of Dewa Nian, who is believed to be a god who brings disaster. The Beon Tek Bio Association has implemented a planned and structured event strategy in organizing the Peh Cun Festival in Tangerang City in 2023. This strategy includes aspects -aspects of goals and target audience, program content, and marketing. In terms of program content, the Beon Tek Bio Association presents various interesting and diverse Chinese cultural events. These events are designed to attract public interest and attention, as well as to introduce Chinese culture to the wider community.