p-Index From 2021 - 2026
38.314
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Terapan dan Keuangan Business and Management Review Ilmu Administrasi Publik Infotech Journal MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Kesehatan Indonesia JIMKesmas (Jurnal Ilmiah Mahasiswa Kesehatan Masyarakat) Jurnal Mirai Management JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) Jurnal Manajemen & Keuangan Journal of Economic, Bussines and Accounting (COSTING) Jurnal Manajemen Aset Infrastruktur dan Fasilitas Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JURNAL PENDIDIKAN TAMBUSAI Hearty : Jurnal Kesehatan Masyarakat Jurnal Soshum Insentif Journal on Education Manuju : Malahayati Nursing Journal Journal of Midwifery and Nursing JURNAL MANAJEMEN BISNIS JURNAL TEKNOLOGI INFORMASI At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Jurnal Bidang Ilmu Kesehatan Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI) Jurnal Ekonomi Manajemen JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Health Information : Jurnal Penelitian Syntax Idea Dinasti International Journal of Education Management and Social Science Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Jurnal Ners TECHNO-SOCIO EKONOMIKA JPK: Jurnal Proteksi Kesehatan Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Educational Administration, Management, and Leadership Jurnal Ekonomi Bisnis Dan Industri (EBI) Journal of Economics and Business UBS International Islamic Medical Journal Jurnal Kesehatan Tambusai Jurnal Ekonomi Efektif MAHESA : Malahayati Health Student Journal Jurnal Pengabdian kepada Masyarakat Berajah Journal Berdikari : Jurnal Ekonomi dan Statistik Indonesia Jurnal Abdimas Sang Buana Jurnal EduHealth Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Homes Journal: Hospital Management Studies Journal Bulletin of Community Engagement International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Locus Penelitian dan Pengabdian Jurnal Social Library Jurnal Ekonomika Dan Bisnis Journal of Innovation Research and Knowledge Journal of Mathematics Instruction, Social Research and Opinion Journal of Social And Economics Research Journal of Scientech Research and Development Journal of Comprehensive Science Jurnal Sehat Indonesia (JUSINDO) Jurnal Pengabdian Masyarakat Indonesia (JPMI) Abdimas Indonesian Journal Gemilang: Jurnal Manajemen dan Akuntansi Media Bina Ilmiah Jurnal Rumpun Ilmu Kesehatan Jurnal Manajemen dan Bisnis Jurnal Sosial dan Sains Journal of Management and Administration Provision Journal of Public Representative and Society Provision Journal of Community Health Provision Jurnal Indonesia Sosial Sains Journal of Artificial Intelligence and Digital Business Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Indonesian Research Journal on Education Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Jurnal Manajemen dan Ekonomi Kreatif Jurnal Bisnis Kolega Paradoks : Jurnal Ilmu Ekonomi Diagnosa: Jurnal Ilmu Kesehatan dan Keperawatan Amkop Management Accounting Review (AMAR) Jurnal Manajemen Kreatif dan Inovasi Jurnal bintang manajemen Jurnal Riset Manajemen Usada Nusantara: Jurnal Kesehatan Tradisional Detector: Jurnal Inovasi Riset Ilmu Kesehatan Central Publisher Jurnal Ilmu Kedokteran dan Kesehatan Indonesia Journal of Education Method and Learning Strategy Journal of Economics and Management Scienties Jurnal Mahasiswa Ilmu Kesehatan International Journal of Economics, Management and Accounting Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) Mutiara: Multidiciplinary Scientifict Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Mutiara: Jurnal Penelitian dan Karya Ilmiah Jurnal Anestesi: Jurnal Ilmu Kesehatan dan Kedokteran Jurnal manajemen informasi kesehatan Jurnal Medika Nusantara Journal Innovation In Education Kriez Academy Jesocin : Journal of Jabar Economic Society Networking Forum El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research Adpebi International Journal of Multidisciplinary Sciences Jurnal Penelitian dan Pengkajian Ilmiah Obat: Jurnal Riset Ilmu Farmasi dan Kesehatan Journal of Systems Engineering and Management Jurnal Inspirasi Ilmu Manajemen Jurnal Abdimas Peradaban E-Amal: Jurnal Pengabdian Kepada Masyarakat EKOBIMA Ekonomi Bisnis dan Manajemen Jurnal Akuntansi Hukum dan Edukasi International Journal of Economics, Accounting, and Management Jurnal Praba: Jurnal Rumpun Kesehatan Umum journal of social and economic research Journal of Ekonomics, Finance, and Management Studies Jurnal Akademika Baiturrahim Jambi Malahayati International Journal of Nursing and Health Science Jurnal Ragam Pengabdian Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi PESHUM International Journal of Digital Marketing Science Jurnal Ilmu Kedokteran dan Kesehatan Indonesia JHSS (Journal of Humanities and Social Studies) Jurnal Pengabdian Masyarakat Indonesia Jurnal Simki Economic MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jurnal Riset dan Inovasi Manajemen Indonesian Journal of Global Health Research JANHSI: Journal of Advanced Nursing and Health Systems Innovation
Claim Missing Document
Check
Articles

Social Media Analysis Of Service Quality And Its Implications For Blood Donor Interest At The Indonesian Red Cross Sidoarjo Blood Transfusion Unit In Sidoarjo Regency Nunuk Masluhiyah; Vip Paramarta; Rahadian Malik
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10254

Abstract

The Sidoarjo Regency Indonesian Red Cross Blood Donor Unit is a blood service unit that functions as a blood donor service facility, blood supply, and blood distribution. The demand for blood is disproportionate to the number of people in need, due to a lack of information and public awareness of voluntary blood donation. In 2024, the number of requests for blood was only 66.99%. This indicates that the Sidoarjo Regency Indonesian Red Cross is unable to meet the demand for blood according to community needs. This study aims to analyze the influence of social media on the quality of service that has implications for the interest of blood donors at the BDU PMI Sidoarjo Regency in 2025. This type of research is quantitative, with the number of research subjects being some blood donors at the BDU PMI Sidoarjo Regency, on December 1-15, 2025, as many as 96 people. Analysis used is path analysis, correlation coefficient and determination coefficient. The results of the study showed that there was an influence of mass media (X) on the quality of service (Y) which had implications for the interest in blood donation (Z) simultaneously with a ρ value of 0.000 < 0.05, and or the F-count value > F-table (207.121> 3.94), and there was an indirect influence of mass media (X) on the interest in blood donation (Z) through the quality of service (Y) with a statistical test value of 3.932 and a ρ value of 0.000 < 0.05. Therefore, it is recommended that the BDU PMI Sidoarjo Regency improve the quality of blood donor services, comfort, clarity in conveying blood donor information, friendliness and politeness in services and handling complaints quickly and appropriately, so that it can increase donor interest in donating blood and invite people around them to donate blood.
Konfigurasi Kombinasi Faktor yang Mendorong Efisiensi Operasional Rumah Sakit di Era Bpjs: Analisis Fuzzy-Set Qca Pada RSUD Tipe B dan C Zhafira Zhafira; Nabila Nabila; Willy Sanjaya; Vip Paramarta
MAHESA : Malahayati Health Student Journal Vol 6, No 6 (2026): Volume 6 Nomor 6 (2026)
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/mahesa.v6i6.23207

Abstract

ABSTRACT Hospital operational efficiency is a strategic issue in the National Health Insurance (JKN) system managed by BPJS Kesehatan, especially for type B and C regional public hospitals (RSUD) operating under INA-CBGs tariff pressure and public service demands. This study aims to identify the combination of factors that drive hospital operational efficiency using a Systematic Literature Review (SLR) and fuzzy-set Qualitative Comparative Analysis (fsQCA) approach. Scientific articles were collected from the PubMed, Scopus, ProQuest, Ovid, Web of Science, SINTA databases. Inclusion criteria consisting of peer-reviewed articles in Indonesian/English published between 2015 and 2025 and relevant to hospital efficiency and BPJS policies. A total of 16 articles were analyzed. The results of the study indicate that efficiency is not determined by a single factor, but rather emerges from a configuration that includes human resource capacity, organizational structure, policy support, information technology use, and managerial governance. The fsQCA approach can reveal various causal pathways to efficiency, making it a relevant method for complex analysis in health care systems. This study suggests the use of a configurative and contextual approach in developing hospital efficiency strategies in the JKN era. Keywords: Hospital Operational Efficiency, BPJS, Fsqca, Health System, Factor Configuration.  ABSTRAK Efisiensi operasional rumah sakit menjadi isu strategis dalam sistem Jaminan Kesehatan Nasional (JKN) yang dikelola BPJS Kesehatan, khususnya bagi RSUD tipe B dan C yang beroperasi dalam tekanan tarif INA-CBGs dan tuntutan pelayanan publik. Studi ini bertujuan mengidentifikasi konfigurasi kombinasi faktor yang mendorong efisiensi operasional rumah sakit dengan menggunakan pendekatan Systematic Literature Review (SLR) dan fuzzy-set Qualitative Comparative Analysis (fsQCA). Artikel ilmiah dikumpulkan dari database PubMed, Scopus, ProQuest, Ovid, Web of Science, SINTA. Kriteria inklusi berupa artikel peer-review berbahasa Indonesia/Inggris yang terbit antara 2015–2025 dan relevan dengan efisiensi RS dan kebijakan BPJS. Sebanyak 16 artikel dianalisis. Hasil kajian menunjukkan bahwa efisiensi tidak ditentukan oleh satu faktor tunggal, melainkan muncul dari konfigurasi yang mencakup kapasitas SDM, struktur organisasi, dukungan kebijakan, penggunaan teknologi informasi, dan tata kelola manajerial. Pendekatan fsQCA mampu mengungkap berbagai jalur kausal menuju efisiensi, menjadikannya metode yang relevan untuk analisis kompleks dalam sistem layanan kesehatan. Studi ini menyarankan penggunaan pendekatan konfiguratif dan kontekstual dalam pengembangan strategi efisiensi rumah sakit di era JKN. Kata Kunci: Efisiensi Operasional Rumah Sakit, BPJS, Fsqca, Sistem Kesehatan, Faktor Konfirgurasi.
THE INFLUENCE OF HUMAN RESOURCES AND ORGANIZATIONAL CULTURE ON THE QUALITY OF ONE-DOOR INTEGRATED SERVICES AT THE BANDUNG HIGH COURT THROUGH JOB SATISFACTION AS A MEDIATION VARIABLE Budyawan Herijanto; Vip Paramarta; Kosasih; Farida Yuliaty; Y. Ony Djogo; Fitriana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 3 (2026): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18940038

Abstract

This study aims to analyze the mediating role of job satisfaction in the influence of human resources (HR) and organizational culture on the quality of the One-Stop Integrated Service (PTSP) at the Bandung High Court. The background of this study is the persistence of public complaints regarding aspects of service speed and procedures, which indicates the need to strengthen internal organizational factors. This study uses a quantitative approach with an explanatory method. The research sample consisted of 103 employees determined using the Slovin formula from a total population of 137 people. Data were analyzed using path analysis with the help of IBM SPSS version 26. The results showed that HR and organizational culture have a positive and significant effect on job satisfaction and service quality. Job satisfaction was proven to have a significant effect on service quality. However, the Sobel test showed that job satisfaction does not act as a significant mediator in the relationship between HR and organizational culture on service quality. Organizational culture has a more dominant influence than HR. This finding confirms that improving service quality in judicial institutions is more effective if it is focused on directly strengthening HR and organizational culture, in addition to efforts to improve employee job satisfaction.
FROM MASS DEMONSTRATIONS TO DIGITAL CRITICISM: A DESCRIPTIVE COMPARATIVE STUDY OF CHANGES IN FUEL CONSUMER RESPONSES TO FUEL PRICE INCREASES IN INDONESIA FROM CONVENTIONAL MEDIA TO DIGITAL PLATFORMS, 2000–2026 Aldirafi Gani; Dean Joshua Dotulong; Farida Yuliaty; Vip Paramarta; Kosasih
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 7 (2026): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20846220

Abstract

Fuel price increases in Indonesia have long prompted public responses because fuel prices directly affect transportation costs, household expenses, purchasing power, and perceptions of economic justice. This study aims to analyze changes in fuel consumer responses to fuel price increases in Indonesia from 2000 to 2026, particularly the shift from mass demonstrations to digital criticism. This research uses a qualitative descriptive-comparative approach by examining documents, media reports, protest records, and public digital traces. The analysis compares three periods: 2000–2010, 2011–2016, and 2017–2026. The findings indicate that public responses have shifted from collective physical actions, such as demonstrations by students, labor groups, and civil society, to more dispersed digital expressions via social media comments, hashtags, memes, short videos, and online opinions. This transformation does not indicate declining public dissatisfaction, but rather a shift in the space and form of consumer expression.
Strategi Implementasi Patient Safety Di Rumah Sakit : Kajian Literatur Untuk Peningkatan Mutu Layanan Sintha Abilia Puji Winata; Vip Paramarta
Jurnal Manajemen Aset Infrastruktur & Fasilitas Vol 9 No 2 (2025): Jurnal Manajemen Aset Infrastruktur & Fasilitas
Publisher : Departemen Teknik Sipil ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Keselamatan pasien (patient safety) merupakan pilar utama dalam sistem manajemen mutu rumah sakit dan menjadi indikator penting dalam penilaian kinerja layanan kesehatan. Meskipun berbagai regulasi telah diterbitkan, implementasi patient safety di banyak rumah sakit masih menghadapi tantangan, antara lain rendahnya budaya keselamatan, keterbatasan kompetensi tenaga kesehatan, lemahnya komunikasi antarprofesi, serta sistem pelaporan insiden yang belum optimal. Artikel ini bertujuan untuk menganalisis strategi implementasi patient safety berdasarkan kajian literatur terkini dan merumuskan rekomendasi program pengabdian kepada masyarakat (PkM) yang aplikatif bagi rumah sakit, khususnya rumah sakit daerah. Metode yang digunakan adalah systematic literature review terhadap artikel nasional dan internasional periode 2019–2024. Hasil kajian menunjukkan empat strategi utama implementasi patient safety, yaitu peningkatan kompetensi tenaga kesehatan, penguatan budaya keselamatan, penerapan sistem pelaporan insiden non-punitif, dan dukungan manajemen rumah sakit. Kajian ini menegaskan bahwa keberhasilan patient safety membutuhkan komitmen organisasi yang kuat, kepemimpinan efektif, serta evaluasi berkelanjutan untuk menjamin mutu dan keselamatan pelayanan pasien.
Dampak Implementasi Rekam Medis Elektronik Terhadap Mutu Layanan dan Efisiensi Operasional Elfrianti Patabang; Vita Angelia Korayan; Vip Paramarta
JURNAL TEKNOLOGI INFORMASI Vol 12, No 1 (2026): Jurnal Teknologi Informasi
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jti.v1i1.7349

Abstract

Artikel ini menyintesis bukti terkini mengenai dampak rekam medis elektronik (RME) terhadap mutu layanan, efisiensi operasional, dan pengalaman tenaga kesehatan melalui telaah naratif atas publikasi internasional dan nasional satu dekade terakhir serta pembacaan kebijakan digitalisasi layanan di Indonesia. Secara umum, RME dikaitkan dengan peningkatan kelengkapan dan keterlacakan dokumentasi klinis, akurasi pengkodean, serta penurunan kesalahan medis melalui computerized provider order entry, rekonsiliasi obat, dan clinical decision support. Pada tataran operasional, RME memampukan pengukuran mutu berbasis data real time, audit dan umpan balik elektronik yang lebih tepat waktu, pengurangan duplikasi pemeriksaan, percepatan alur order–hasil, dan perbaikan kinerja pendukung seperti klaim dan manajemen tempat tidur. Namun, tantangan yang berulang meliputi beban dokumentasi, ketidaksesuaian alur kerja, kelelahan peringatan, keterbatasan interoperabilitas, serta kebutuhan tata kelola data dan keamanan yang konsisten. Dalam konteks Indonesia, implementasi RME selaras dengan agenda penguatan layanan berbasis digital, tetapi memerlukan kesiapan infrastruktur, literasi digital klinisi, indikator mutu terstandardisasi secara nasional, dan mekanisme evaluasi pasca implementasi yang berkala. Artikel ini menawarkan implikasi praktis dalam bentuk checklist implementasi yang dapat diadopsi fasilitas pelayanan kesehatan, mencakup desain alur kerja dan formulir, kurasi konten klinis dan indikator, pengaturan peringatan bernilai tinggi, penguatan tata kelola konten dan data, pengukuran dampak pra dan pasca implementasi dengan metrik yang jelas, serta siklus umpan balik untuk perbaikan berkelanjutan. Sintesis ini diharapkan membantu pengambil kebijakan dan manajer layanan dalam merencanakan, mengeksekusi, dan mengevaluasi program RME yang berfokus pada nilai klinis dan operasional. Kata Kunci : Rekam Medis Elektronik, Efisiensi operasional, Dukungan keputusan klinis (CDS), Entry order terkomputerisasi (CPOE), Pengukuran mutu real-time.
THE EFFECT OF LEADPRENEURSHIP AND COMPETENCE ON EMPLOYEE PERFORMANCE (SURVEY STUDY PT. JASA DAN KEPARIWISATAAN JAWA BARAT, TOUR AND TRAVEL UNIT) Andityo Wahyu Juniarsyah; Sri Rochani Mulyani; Kosasih; Farida Yuliaty; Vip Paramarta; Fitriana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20750324

Abstract

PT. Jaswita Jabar, which is a Regionally-Owned Enterprise (BUMD) engaged in tourism, property and business services. PT. Jaswita Jabar has a vision to become the largest and most trusted property and tourism company in West Java in 2025. To achieve this vision, it is necessary to have a planned and structured business management so that PT. Jaswita Jabar is ready to compete in an increasingly competitive industrial world. The method used in this study is a quantitative approach, with descriptive and verification analysis. The research sample is employees in the PT. Jaswita Jabar environment. The results of the study using multiple linear regression analysis, obtained a regression equation model Y = a + 0.835X1 + 0.606X2, showing a positive direction coefficient, meaning that every change in leadpreneurship and competence will improve employee performance. While the results of the hypothesis test show a significant influence of leadpreneurship and competence on employee performance both partially and simultaneously, where the p-value.
THE INFLUENCE OF BRAND IMAGE, TRUST, AND SERVICE QUALITY ON REVISIT INTENTION MEDIATED BY PATIENT SATISFACTION (CASE STUDY AT THE BHAYANGKARA HOSPITAL OF THE YOGYAKARTA SPECIAL REGION REGIONAL POLICE) Ahmad Syakur Banafif; Kosasih; Rulia; Etty Sofia Mariati Asnar; Farida Yuliaty; Vip Paramarta
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20968569

Abstract

This study aims to analyze the influence of Brand Image, trust, and service quality on patients’ revisit intention with patient satisfaction as a mediating variable at Bhayangkara Hospital, POLDA of the Special Region of Yogyakarta. The increasing competition among hospitals demands a comprehensive evaluation of the factors that shape patient loyalty. This research uses a quantitative approach with a survey method involving 250 patient respondents selected through purposive sampling. Data analysis was conducted using Partial Least Square (PLS) with SmartPLS 4 software. The findings show that Brand Image, trust, and service quality have a positive and significant effect on patient satisfaction and revisit intention. Patient satisfaction is also proven to mediate the relationship between the three independent variables and revisit intention, as indicated by p-values below 0.05. These results confirm that a positive hospital image, trust in the competence of medical staff, and superior service quality create a satisfying patient experience, thus encouraging revisit behavior. Theoretically, this study strengthens the conceptual model that satisfaction is a key element bridging patients’ perceptions and loyalty in the healthcare sector. Practically, the findings provide implications for hospital management to enhance the synergy between image management, trust-building, and service quality improvement to create sustainable patient satisfaction and retention.
THE EFFECT OF JOB STRAIN AND DEFENSE MECHANISMS ON BURNOUT OF HEALTH WORKERS WITH RESILIENCE AS AN INTERVENING VARIABLE (Study at Dr. Nur's Clinic, Cimahi City) Feni Oktafiani; Sri Rochani Mulyani; Raden Ricky Agusiady T.S.; Ayu Laili Rahmiyati; Vip Paramarta; Farida Yuliaty
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20712626

Abstract

Burnout is a psychological problem frequently experienced by healthcare workers due to high work demands, emotional stress, and patient care responsibilities. This study aims to analyze the influence of job strain and defense mechanisms on healthcare worker burnout, with resilience as an intervening variable at Dr. Nur Clinic in Cimahi City. This study used a quantitative approach with a survey method of healthcare workers working at Dr. Nur Clinic. The data analysis technique used Structural Equation Modeling (SEM) based on Partial Least Square (PLS) to test the relationship between the research variables. The results showed that job strain significantly influenced resilience, while defense mechanisms also had a significant influence on resilience. Resilience was shown to have a significant influence on healthcare worker burnout. Job strain did not directly influence burnout, while defense mechanisms had a significant effect on burnout. In addition, resilience was shown to mediate the relationship between job strain and defense mechanisms on burnout. The findings of this study indicate that burnout in healthcare workers is not only influenced by work pressure, but also by the individual's psychological ability to deal with work stress. Therefore, strengthening resilience and developing adaptive coping strategies are important to reduce the risk of burnout in healthcare workers.
IMPLEMENTATION OF MARKETING MIX STRATEGY IN ATTRACTING PATIENTS' INTEREST IN TREATMENT AT MAYJEN HM RYACUDU REGIONAL HOSPITAL, BUMI CITY, NORTH LAMPUNG REGENCY Finny Redjeki; Etty Sofia Mariati Asnar; Yuana Cita Adhyaksa Putri; Vip Paramarta; Ayu Laili Rahmiyati; Farida Yuliaty
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20984979

Abstract

The decline in outpatient visits is a major challenge for regional hospitals amidst increasing competition in healthcare services. This study aims to analyze the implementation of the 7P marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) in increasing outpatient visits at Mayjen HM Ryacudu Regional General Hospital in Kotabumi, Lampung. The study used a qualitative approach with a case study method. Data were collected through in-depth interviews with management, medical personnel, and patients, which were then validated through source triangulation, field observation, and documentation. Then, they were analyzed using data reduction, data presentation, and conclusion drawing techniques. The results show that price and place elements are the hospital's main strengths due to affordable rates and strategic location. However, limited pricing flexibility due to government regulations limits the function of price as a differentiation tool. People and process elements play a significant role in shaping patient perceptions of service quality, while promotion has not been optimally utilized. A SWOT analysis places the hospital in a position that requires aggressive market penetration through service digitalization and physical facility modernization to restore public trust and increase visits by BPJS and general patients. This study emphasizes the importance of integrating all elements of the 7P marketing mix synergistically to increase patient interest in visiting regional hospitals.
Co-Authors A Andini Radisya Pratiwi A Halim A.A. Ketut Agung Cahyawan W A.P, Yuana Cita Abd Halim Abdul Gani Sidqi Abdul Gani Sidqi Abiyyu Purnanda Ade Armada Sutedja Ade Sri Mariawati Adhietya Widyaningrum Adhietya Widyaningrum Adhietya Widyaningrum Aditya, Ngakan Made Bayu Adjie Kurniawan Aep Saepudin Afdila, Yuwita Afira Febriani Afira Febriani Afira Febriani Surya Wijaya Afyat, Rini Ageng Prayogo, Dimas Agung Manik Septiana Putra Agung Manik Septiana Putra Agung Nugraha Agus Purwanto Agustika, Fitriah Agustina, Heny Agustina, Putu Dyah Candra Ahadi, Rosari Zakia Ahida Muizun Ahimsa Sanggya Hening Bumi Ahmad Syakur Banafif Ahya nurdin Ahya nurdin Ainun Jariyah Akmal Fauzi Yudistira Aktris Monika Favorit Makbul Alamsyah, Rifa Azizah Aldirafi Gani Alef Adlia Rahmani Alexander Nugroho Sulistya Wijoyo Alexandra DeSousa Guterres Alexandra DeSousa Guterres Alexandra DeSousa Guterres Alexandre de Sousa Guterres Ali Muhsin Ali Reza Alkaf Aliffia Bingga, Isvi Alisiah Rezky Alma Marinda Alvin Widya Ananda Amelia Koesdinar, Dwi Amelia Suci Pertiwi Aminuyati Anang Dwi Permana Anang Kurniawan Anastasia Ari Putri Anasthasia Seriulina, Rachmi Andi Emmy Marlina Andi Mulyadi Andi Tenri Andika Fajar Nugroho Andityo Wahyu Juniarsyah Andrean Syahridho, Muhammad Andreas Klemens Wienanda Anggilia Yuliani Susanti Anggraini, Dita Anis, Fakhri Haidar Aprili Wulandari Aprillia, Meirza Ardhin Martdana Ardiani, Sus Retha Mona Ardyansyah, Mukhlas Ari Munandar Ari Sunari Ariani Ariani Ariani Salsabila, Tia Arib Balma, Hammam aribowo, kornelis Arie Hidayat, Teuku Ariwibowo Prayetno, Agung Arnita Niroha Halawa Asep Effendi Asep Effendi Ashilah Mumtaz Hakim Ashilah Mumtaz Hakim Asih Romayanti Asmawati Asmawati Asnar, Etty Sofia Marianti Asnar, Etty Sofia Mariati Asti Indriani Astria Apriliavini Priscila Palenewen Astsania Hikmah Alfath Asyer, Aynnie Christabel Atmanto, Kusumo Adi Arji Audrianto Audrianto Aulia Dini Rachmadanti Ayu Annisa Ayu Hartati Bakri Ayu Laili Rahmiyati Ayu Laili Rahmiyati Ayu Laili Rahmiyati Ayu Laili Rahmiyati Ayu Laili Rahmiyati Ayu Lestari Nofiyanti Ayu Lestari Nofiyanti Ayu Rindwita Indah Peanasari Ayu Rindwitia indah Peanasari Azlina Effendy, Cut Badrul Islamy Baehaqi Bambang Sulistyo Banafif , Ahmad Syakur Bayu Kharisma Berliani, Kristin Nadia Biantara, Irgi Bina Lauringga Andora Bingga, Isvi Aliffia Borneo Yuda Pratama Borneo Yuda Pratama Budi Justitia Budi Satrio Wibowo Budi Setyorini Budyawan Herijanto Caesaria Sinta Zuya Caesaria Sinta Zuya Cahyadi Saputra, Regi Candra Mizwar Cepi Hidayatuloh Cesilia, Rosalina Chairunnisyah, Nurita Dinda Chevie Wirawan Chevie Wirawan Cicik Khildar Rizqi Cita, Yuana Damesh Indralaga Dani Herdiyana Darmiani, Siti David Kolibu Dea Erica Dea Erica Dean Joshua Dotulong Dedi Alnando Dekrita Komarasakti Delpita, Ade Dendy Bagaskara Dendy Bagaskara Deni Nurdyana Hadimin Denok Sunarsi Denok Sunarsi Deny Teguh Setyaji Deny Teguh Setyaji Desy Elevany Sera Dety Mulyanti Devi Anggraini Devi Delvita Dewanti Putri Nurita Dewi , Maria Shintya Dewi Kania, Dewi Dhandy Hermawan Madu Dharma Jaya Hartono Dian Prawibawa Dian Prawibawa Dian Primasari, Yustika Dian, Mochamad Ronald Diana Evy Anggraeni Diana Pratiwi Diana Pratiwi Diana Pratiwi, Diana Dianvayani, Giska Didik Udayana Didin Saepudin Didin Saepudin Diki Tri Bagus Dermawan Dimas Ageng Prayogo Dimas Perdana, Jofani Dimas Rifqi Anantyo Dinda Bestari Dini Indriani S Dita Anggraini Djalip, Indra Permanajaya Djogo, Ony Djoko Pitoyo Dongoran, Haddan Donny Septian Wibisono Dony Obara Dramora Nepy Asmara Dwi Permana, Anang Dwi Saputra Mokoagow Dyah Kusuma Arnovita Eddi Supriadi Edgar Irvin Raranta Edgar Irvin Raranta Edi Kurnawan Effendi, Asep Effendy, Cut Azlina Eka Hesti Hastuti Eka Purwanda Eka Purwanda Eka Purwanda, Eka Eko Nugroho Aditiya Utama Putra Eko Supryanto Raja Lado Elfrianti Patabang Eliza Techa Fattima Ellya Dewi Ellya Dewi Elnisa Asritamara Elsandra Novita Halim Elsandra Novita Halim Endang Maryam Endang Maryam Zamilah El Hakim Erika Nurmartiani Erika Nurmartiani Erlik Erlik Erna Kena Etty Sofia Etty Sofia Etty Sofia Etty Sofia MA Etty Sofia Mariati Etty Sofia Mariati Asnar Etty Sofia Mariati Asnar Etty Sofia Mariati Asnar Etty Sofia Mariati Asnar Etty, Etty Eufemia Maria Euis Ayu Indah Purnamasari Evan Nugraha Evi Apriana Fachry Abda El Rahman Fajar Wahyudi Fajar Wahyudi, Fajar Fajarini Fajarini, Fajarini Fallery Setyaprawira Fandani, Mona Farah Saufika Farah Shania Farida Fitriyah Farida Yulianty Farida Yuliati Farida Yuliati Farida Yuliati Farida Yuliati Farida Yuliati, Farida Farida Yuliaty Farida Yuliaty Farida Yuliaty Farida Yuliaty Farida Yuliaty Farida Yuliatya Fasya Irawan, Irvincha Aura Fasya, Irvincha Aura Fathur Rhohman Nurokhim Fatia Ulfia Putri Fauzi, Helmi Fahmi Febri Diotama Febrian, Rivaldi Febriani, Afira Feni Oktafiani Feni Oktafiani Fenska Seipalla Feri Kadarusman Ferry Sumanto Finny Redjeki Firda Nur Laila Firda Nur Laila Firdaus Firdaus Firlia Mokoagow Firman Perkasa Yudha Firman, Fareiz Aulia Firnando, Hendri Fitriah Agustika Fitriana Fitriana Fitriana Fitriana Fitriana Fitriana Fitriana Fitriana Fitriana Fitriana Fladyan Grace Wulur Frando Christo Wulur Frando Christo Wulur Fransiska Carmelia Subeno Galen Fauza, Rudof Genta Dwi Kurniawan Giska Dianvayani Gladdays Naurah Greatavia Meanda Leslie Gregorius Yoga Panji Asmara Gustina Theresia Lubis Habeahan, Immanuel Habibah Habibah Haddan Dongoran Hadiansyah Haerunnisa, Indah Halimatu Sa’diyah, Ulfah Handayani, Ranisa Hanifah Sukmana Haq, Nita Arinil Hardi, Vyronica Harry Harto Necsen Linelejan Hasna, Nisrina Hayun Setiawan Hd Singgih Hendri Andrian Hendri Andrian Herlambang, Erlangga Herni Indraswari Herryanto, David Hersusetiyati Hersusetiyati Hestilah Putri Setiyorini Hidayat Ahmad Hikma, Nurul Hutagaol, Tetty I Gusti Nyoman Trianantha Jaya I Ketut Dian Lanang Triana I Ketut Dian Lanang Triana Ida Ayu Triana Ida Fitriyani Ilma Mufidah Imas Siti Masitoh Ince Rosmini Indradewa, Rhian Indri Lestari Indri Lestari Indriani Indriani Intan Permatasari Ira Dewi Irbah, Farah Amalia Islami , Ahkam Haqiqi Islamy, Badrul Ismawanti, Resty Isni Wantias Istahara Istahara, Istahara Ita, Margaretha Itoh Rositoh Ittang Somba Ittang Somba Ivana Yolanda Ivana Yolanda Jaya Hartono, Dharma Jaya, I G. N. Trianantha Jeanny Kathleen Hartini Jeanny Kathleen Hartini Jihan Maulani Jopie Julius Lopulalan Josafat Pondang Juliatul Mahqfiroh Kadarisman, Sumeidi Kartamihardja , Sobarna Kartamiharja, Sobarna Kathleen Hartini, Jeanny Kautzar, Sandy Muhammad Kharisma Sofiana Khilda Fauziah Lasminingsih Kifli, Yohana Komara, Erwan Komet Rama Daud Kosasih Kosasih Kosasih Kosasih Kosasih Kosasih Kosasih KOSASIH KOSASIH, KOSASIH Kosasih, K Kurnawan, Edi Kurniasih, Aas Kusumo Adi Arji Atmanto La’a, Modestus Leo Pratama Agung Leony Martila Leslie, Greatavia Meanda Lia Mulyawati Liana, Lia Lidya Nur Hayya Liem, Nadia Lien Nurliah Lien Nurliah Linawati, Meti Lizio Marcel de Araujo M Ahmed M Hasyrul Muchtar M Rizki Fathurrohim M. Nabil Sulthoni Eralsyah M.A, Etty Sofia Made Santika Made Santika Maharanny Wulansari Mahmud Hakim Mahputra, Sandi Mahqfiroh, Juliatul Maindoka, Regina Tirza Malik, Rahadian Mandu, Jenne Maria Stolin Timukumanireng Marianne Lukytha Tangdililing Mariati Asnar, Etty Sofia Marissa Grace Haque Marlena Ayu Windasari Marsenta, Giyatri Martdana, Ardhin Martin Agusta Masduki Asbari Masyitoh, Amalia Maulani, Jihan Mega Inang Marsalina Sarata Melati Rosaline Michaella Mogi Milano Wibi Takbiranda Milyantono, Riyan Charlie Miranda, Ade Mochammad Ghalib Fikhrin Mochammad Reza Hidayat Modestus La'a Moh Arif Kusnadi Moh. Sidik Priadana Mohamad Abdulah Mohammad Fajar Mukharram Mohammad Fajar Mukharram Mohammad Ikhsan Mohammad Ikhsan, Mohammad Mokoagow, Firlia Muchtar, M Hasyrul Muhammad Andrean Syahridho MUHAMMAD ANWAR Muhammad Iman Muhammad Jauhari Wafi Muhammad Nurrochman Muhammad Rezki Zanuar Muhammad Rizky Paramarta Muhammad Rizky Paramarta Muhammad Syahrudin mulyani, sri rochani Mulyawati, Lia Musthofa Lutfi Nasution Mustoha, Mustoha N. Saputra, Gilang Nabila Nabila Nabilla Mulya Kurniawan Nadia Arsita Nadia Liem Nadia Wulandari Namira Amanda G Nandita, Nandita Nasoka Ramli Nasution, Musthofa Lutfi Nasution, Satria Natasya Anggreine Litau Natasya Luila Sissarian Naurah, Gladdays Nepy Asmara, Dramora Nesha Adelina Mandala Ngakan Made Bayu Aditya Ni Kadek Sucahyaningsih Ni Putu Emy Darma Yanti Ni Putu Emy Darma Yanti Nia Suryana Nina Risnawaty Nindi Elis Nindy, Nindicka Nurul Fadilah Ningsih, Ranti Ana Norikazu Suzuki Novi Anggraini Siregar Novi Elvrina Novita Halim, Elsandra Nugroho, Joko Agung Nugroho, Taufan Nunuk Masluhiyah Nunuk Masluhiyah Nunung Nuryani Nur Laila, Firda Nurhaeni Sikki Nurhaini Sikki Nurina, Yafanita Izzati Nurjamali Desy Mulia Frida Nurlatifah Rahmayanti Nurrochman, Muhammad Nursoffa, Idris Nuryanti Nuryanti Obara, Dony Olivia Melissa Poluan Orleans Adam, Rino Pamungkas, Bugie Zurisdianto Pamungkasari, Tria Panca Herdy Prasetya Pandu Lesmana Panjaitan, Biller Paramarta, Muhammad Rizky paramita Parmana, Anang Dwi Peanasari , Ayu Rindwitia Indah Permana, Agung Petrisia Panjaitan, Cici Poluan, Olivia Melissa Pondang, Josafat Prasetianto, Wisnu Pratama, Dewi Yulianti Pratama, Yudhistira Anugerah Pratiwi, Ema Vika Prayogo, Dimas Ageng Prayudha Adhi Laksono Prayudha Adhi Laksono Priscillah, Wildan Pujiawati, Pupu Pupu Pujiawati Purnama, Engga Purnamasari, Ari Tri Puspita, Enrika Tunjung Putra, Agung Manik Septiana Putri Sekartani, Bianti Putri, Dhiya Nada Putri, Eva Linandra Maria Putri, Rabiah Demlinur Putri, Vira Herliana Putu Dyah Candra Agustina R A Aprida Putri Kumala Ayu R A Aprida Putri Kumala Ayu R. Ricky Agusiady Raden Ricky Agusiady T.S. Radyta Radwa Maudyna Radyta Radwa Maudyna Rahadian Malik Rahadian Malik Rahadian Malik Rahadian Malik Rahardian Malik Rahardian Malik Rahmatsyah Rahmatsyah Rahmayanti, Nurlatifah Rahmi Raja Iqbal Mulya Harahap Ramadani Ramadani, Ramadani Ranita Rizky Putri Rasyad, Raysha Dhamatri Rasyid, Renaldi Prasetya Nagar Ravi Sanjani Razak, Nursamin Refliza Yanti Regina Tirza Maindoka Regina Tirza Maindoka Rehmenda Marito Sitepu, Michi Astuti Reza Alkaf, Ali Reza Widianto Sudjud Rheza Fasya Ria Hutami Putri Ricky Agusiady Ricky Agusiady Ridha Aprillah Samsu Rifai Setiyo Gusti Rifai Setiyo Gusti Rini Afyat Rini Hastuti Rini Mulyani Sari Rino Orleans Adam Riris Liani Riska Ulfah Rivaldi Febrian Riyan Putri Kumorowani Rizal Juniar Rizqi Rizki Tomi Resna Suhendar Rizkia Putri, Sisy Rizqi, Farhan Rochani Mulyani, Sri Rosalina Cesilia Rosari Zakia Ahadi Rubianti, Desy Rudof Galen Fauza Rufi'i Rukhiyat Syahidin Rukhiyat Syahidin Rukhiyat Syahidin Rukhiyat Syahidin Rukhiyat Syahidin Rukhiyat Syahidin Rukiyat Syahidin Rulia Rulia Rulia Rulia Rulia Rulia Rulia Rulia Rulia Rulia Rulia Rulia, Rulia Ruriyansi Rustiawati, Neneng Tia Ruth Haryanti Ruth Haryanti Sabriani Pontoh Sabriani Pontoh, Sabriani Sadrak Siregar Sahli, Indra Taufik Sandra, Santi Sandy Muhammad Kautzar Sandy Muhammad Kautzar Sanny Putri Pertiwi Santi Rimadias Santi Sandra Santi Santi Santi Santi Saputra Mokoagow, Dwi Saputra, Gilang Nispu Sara Mustika Hardy Sari Paraisu, Wo’i Megah Mayang Satria Dharma Setiawan Satriyo Dwi Atmoko Sayid Arifin Seipalla, Fenska Sekar A, Linda Wahyu Selvia Magdalena Selvia Magdalena Septrianne, Virginia Majestica Seta, Astrodita Adya Setia Nesda, Ajeng Setiawan, Gideon Setiawan, Hayun setyaji, deny teguh Setyaji, Setyaji Shania, Farah Shelly Ayu Andesty Shiela Stefani Shiela Shinta Anggraini Shony Mandala Siagian, Farida Chrisfina Sidqi, Abdul Gani Sikki, Nurhaeni Sikki, Nurhaini Siko Abdul Majid Singgih, Hd Sinta Nuria, Khofifah Sintha Abilia Puji Winata Siregar, Deorina Roully Gratia Siregar, Sadrak Siti Darmiani Siti Darmiani Siti Hantina Johan Siti Rohmah Siti Saadah Sitti Nurhastiawati Sobarna Sobarna Kartamiharja Solhanhudi Sosiawan, Putu Prathiwi Kemala Putri Sri Dati Octaviani Sri Mulyeni Sri Mulyeni Sri Rochani Sri Rochani Mulyan Sri Rochani Mulyani Sri Rochani Mulyani Sugianto, Ramlan Sugiyarti Sugiyarti, Sugiyarti Sumarauw, Christine Dianne Sumeidi Kadarisman Sumeidi Kadarisman Sumeidi Kadarisman Sumi Suparjo, Dede Supartika, Euis Yanti Surya, Azis Suryana, Nia Suwoko Tya Wicaksono Syafrizal, Asnita Putri Syahidin , Rukhiyat Syahidin, Rukhiyat Syahidin, Rukhiyat Syahpikal Sahana Syaiful Anwar Syamsul Amry Syamsul Amry Syarah Oktrissyanti Tamara, Tania Tangdililing, Mariane Lukytha Tania Tamara Tarihoran, Rahmah Wahyuni Taufan Nugroho Taufan Nugroho Taufan Nugroho Taufan Nugroho Taufan Nugroho Taufik Zulfikar Taufik Zulfikar Taufik Zulfikar Taufik Zulfikar Techa Fattima, Eliza Teguh Iman Santoso Tetty Hutagaol Teuku Arie Hidayat Theresia Widyanti Tia Ariani Salsabila Tia Ariani Salsabila Tiara Cornela Azqinar Trees Nia Sari Widjaja Tri Astuti TRIANA, I KETUT DIAN LANANG Triesta Mystah Istyadzah Triputra, Jimmy Ulfah Halimatu Sa’diyah Utoyo, Widjajanti Verianto Verolla Ayu Pradita Vita Angelia Korayan Wafii, Jauharil Wahyu Saputra Wahyudi Ria, Jan Walean, Ayu Kezia Wantias, Isni Wewengkang, Deisye Wiadnya, I Dewa Gede Putra Widiyah Darmawan Widjajanti Utojo Widjajanti Utomo Widya Pratiwi Widya Pratiwi Wijaya Johanes Chendra Wildan Priscillah Willy Sanjaya Winahyu, Arizky Winata, Sintha Abilia Puji Wirawan, Chevi Wirawan, Chevie Wisnu Prasetianto Witarsa, Doni Romdhoni Wo’i Megah Mayang Sari Paraisu Wulan Auliyani Wulan Auliyani Y. Ony Djogo Yanto Rudiyanto Yanuarizki, Prima Hafizh Yayuk Dwi Nenda, Ligar Yohana Kifli Yolanda, Ivana Yopy iskandar Yuana Cita Adhyaksa Putri Yudhi Iskandar Yudhistira Anugerah Pratama Yuli Anggraini Yuli Anggraini Yuli Santika Magdalena Yuliani Susanti, Anggilia Yulianty, Farida Yuliarti Pasau Yuliaty, Farida Yuliaty Yunisa Nur Fazriyah Yunlia Vidiarti Yuwono, Ismanto Zaenal Aripin Zakaria Kuswara Zayyan, Muhammad Alif Zebua, Afrah Monirah Zhafira Zhafira ⁠Farida Yuliaty