Articles
Peran Etika Bisnis dalam Memediasi Pengaruh Kecerdasan Emosional dan Inovasi Produk untuk Meningkatkan Daya Saing UMKM
Indira Oktavianti;
Sudarmiatin Sudarmiatin;
Ludi Wishnu
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 4 (2024): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang
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DOI: 10.54066/jmbe-itb.v2i4.2570
This study aims to analyse the effect of Emotional Intelligence and Product Innovation on Increasing Competitiveness of MSMEs in East Java. business ethics as a mediating variable. Currently, businesses that have competitive are one of the factors that support the success of a business. Emotional intelligence is the ability possessed by MSME actors in developing their business policies, product innovation is identified as another factor that to influence the improvement of competitiveness for MSMEs. business ethics are considered to mediate the relationship between these variables, in order to strengthen the influence of emotional intelligence and product innovation on increasing the competitiveness of MSMEs. This research method uses a quantitative approach with a cross-sectional design. Respondent data collection to 72 MSME in East Java who the researcher's criteria. Data analysis using SEM The results showed that emotional intelligence and product innovation have a significant influence on increasing the competitiveness of MSMEs. Business ethics also proven to act as a mediating variable that strengthens the influence of the two independent variables on increasing the competitiveness of MSMEs. This research provides an important contribution to policy development for MSME players in terms of decision making by considering ethical behaviour practices for sustainable business.
Peran Mediasi Transformasi Digital dalam Pengelolaan SDM terhadap Peningkatan Kinerja UMKM: Path Analysis
Landreas Utama, Lie;
Sudarmiatin Sudarmiatin;
Ludi Wishnu
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 4 (2024): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang
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DOI: 10.54066/jmbe-itb.v2i4.2580
This study aims to analyse the mediating role of digital transformation on the effect of human resource management (HRM) on MSME performance. The study used a quantitative approach and cross-sectional research design, data were collected from 74 MSME players through a closed questionnaire using a likert scale research instrument. The analysis technique used in this study used path analysis to determine the indirect effect of the mediating variable and examine the research data. The results showed that effective HR management has a significant effect on MSME performance. In addition, digital transformation is also proven to act as a mediator that strengthens the relationship between HR management and MSME performance. These findings provide insights for MSME players, especially members who are members of the Forbinus Nusantara community, to optimise HR management strategies and the application of digital technology to improve their performance in facing challenges in the digital era. This research is expected to provide practical recommendations for stakeholders in strengthening effectiveness in HR management in MSMEs.
Purchasing Decisions for Pure Cow's Milk in Tlekung Junrejo Village Batu seen from Promotion, Price, and Product Quality
Muhammad Tody Arsyianto;
Sudarmiatin Sudarmiatin;
Ludi Wishnu Wardhana
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 1 (2025): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang
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DOI: 10.54066/jmbe-itb.v3i1.2610
This study set out to investigate and determine whether a product's quality, price, and promotion affect consumers' purchasing decisions. The study's demographic and sample consisted of eight respondents who solely drank pure cow's milk and lived in the Tlekung Junrejo Batu village. Questionnaires were used to collect data for this investigation. The data analysis methods used in this study include the Instrument Test, Normality Test, Hypothesis Test, Coefficient of Determination Test, Multiple Linear Regression Analyzer, and Classical Assumption Analyzer. SPPS is used to analyze this study process. Price, product quality, and advertising all have a positive and significant impact on the purchase of pure cow's milk in Tlekung Junrejo Village, Batu.
PRODUCT INNOVATION AND MARKETING MANAGEMENT OF UMKM FOOD AND BEVERAGES AMID GLOBAL COMPETITION: SURABAYA CITY CASE STUDY
Abdulloh, Abdulloh;
Sudarmiatin, Sudarmiatin;
Wardana, Ludi Wishnu
Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN
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DOI: 10.59971/necent.v2i3.51
This research aims to explore product innovation and marketing management in small and medium enterprises (MSMEs) in the food and beverage sector in Surabaya, which face the challenges of global competition. With the number of MSMEs in this field reaching around 12,000, Surabaya offers a vibrant ecosystem for analysis. The research method used includes a survey with questionnaires distributed to SMEs, to collect data on innovation strategies, marketing channels, and challenges faced in daily operations. The results showed that product innovation, especially in the aspects of developing new recipes and attractive packaging, contributed positively to increased sales. In addition, the application of social media as a marketing channel has proven effective in expanding market reach and improving brand image among consumers. However, many MSMEs still face significant challenges, such as limited resources and lack of support in research and development. Based on these findings, it is recommended that MSME players should be more active in involving consumers in the innovation process and utilize support from the government and related institutions. This research is expected to provide valuable insights for other MSME players in improving competitiveness and business sustainability in an increasingly competitive market.
THE INFLUENCE OF QUALITY SERVICE FOR CUSTOMER SATISFACTION : CASE STUDY IN ZADJ PROSALON BALIKPAPAN
Hermawansyah, Adi;
Sudarmiatin, Sudarmiatin;
Wardana, Ludi Wishnu
Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN
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DOI: 10.59971/necent.v2i3.52
The objective of this research to determine the effect of Service Quality on customer satisfaction at Zadj Prosalon Balikpapan which is motivated by the phenomenon of more and more people who care about their appearance, namely beauty care and the emergence of various Beauty Salon Businesses in the Balikpapan community, therefore companies need to retain customers not only with good product quality but also through service quality that needs to be continuously monitored and improved in order to achieve optimal customer satisfaction because customer quality and satisfaction hold crucial stakes for success and survival in today's market competition. Customer quality and satisfaction are closely related to market share and customer retention. Increased customer retention implies greater positive word-of-mouth information distribution, reducing price sensitivity which ultimately results in better business performance. This study was conducted on customers who came and had treatments more than 2 times. The sampling technique was nonprobability sampling. The analysis method used in this study is multiple linear regression analysis and questionnaires as a means of collecting respondent data are then processed with the help of the SPSS Statistics program with a sample size of 295. Data analysis techniques used in this study are validity test, reliability test, multicollinearity test, heteroscedasticity, autocorrelation, F-test, t-test. Based on the results obtained from this study, service quality has a positive and significant effect on Customer Satisfaction at Zadj Prosalon Balikpapan. Quality has an effect of 75.2% on customer satisfaction, while the remaining 24.8% is influenced by service variables, other variables not examined in this study
DIGITAL ENTREPRENEURSHIP: THE ROLE OF TECHNOLOGY READINESS AND SOCIAL MEDIA UTILIZATION IN MALANG EAST JAVA MSMES
Taufik, Irfan;
Sudarmiatin, Sudarmiatin;
Wardana, Ludi Wishnu
Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN
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DOI: 10.59971/necent.v2i3.53
This study explores the role of technology readiness and social media utilization in supporting digital entrepreneurship among Micro, Small and Medium Enterprises (MSMEs). In a dynamic digital era, the ability of MSMEs to adopt new technologies and effectively utilize social media is a key factor in achieving growth and competitiveness. Technological readiness includes infrastructure, human resource skills, and a culture of innovation, all of which contribute to operational efficiency and the ability to adapt to market changes. Meanwhile, social media offers a platform for MSMEs to reach a wider audience, build relationships with customers, and increase brand awareness at an affordable cost. This article analyzes how these two elements interact and influence business innovation and growth. It also discusses the challenges MSMEs face in the digital transformation process and strategies to overcome these obstacles. With a deeper understanding of the role of technology and social media, MSMEs can capitalize on the opportunities of the digital era to achieve long-term success. This research takes a case study in Malang City with 100 respondents from the results of calculations using the slovin formula from a population of 21,270 MSMEs in Malang City based on data obtained from the Government of Malang. The results showed that the variables studied had an effect based on the results of data analysis that had been carried out with several stages until finally at the test stage the coefficient of determination analysis showed that technological readiness and social media utilization had an effect of 67.2% on the performance of MSMEs in Malang city, while the remaining 32.8% percentage results were influenced by other variables outside of the variables of this study
THE IMPORTANCE OF NETWORKING AND COLLABORATION FOR MSMEs GROWTH CASE STUDY OF KHRISNA BALI SOUVENIR CENTER
Alamsyah, Eko;
Sudarmiatin, Sudarmiatin;
Wardana, Ludi Wishnu
Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN
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DOI: 10.59971/necent.v2i3.56
This article explores the importance of networking and collaboration in the growth of Micro, Small, and Medium Enterprises (MSMEs), focusing on a case study of Krisna Souvenir Center in Bali. MSMEs play an important role in creating jobs and driving local economic growth in Indonesia. This study shows how Krisna leverages its strong network with local craftsmen and farmers to improve product quality and market access. Through effective collaboration, Krisna has succeeded not only in increasing turnover, but also in driving product innovation that is attractive to consumers. These findings confirm that building a solid network is an important strategy for MSMEs to face market challenges and increase competitiveness. This article is expected to provide insight for other MSMEs in optimizing collaboration for sustainable growth. This study uses SMARTPLS4 analysis software with the PLS-SEM model, from the results of the analysis of all independent variables that are significant to the dependent variable, the Collaboration and networking variables, have an effect on Economic Growth with the Market Access Mediation variable. The research data is primary data obtained from the results of filling out the questionnaire that has been carried out by respondents with a sample size of 100 from the results of calculations using the Slovin formula
FLUCTUATIONS IN THE DYNAMICS OF OPPORTUNITIES AND CHALLENGES FOR MICRO, SMALL AND MEDIUM ENTERPRISES IN INDONESIA
Manalu, Hotmarilitua;
Sudarmiatin, Sudarmiatin;
Wardana, Ludi Wishnu
Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN
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DOI: 10.59971/necent.v2i3.57
Are the dynamics and resilience of business actors in the Micro, Small, and Medium Enterprises (MSMEs) sector experiencing obstacles caused by government policies? This study attempts to answer the above questions. The use of bibliometric analysis with a qualitative approach is the main framework of this study. The data used is secondary data based on the collection of literature in the form of journals, books, and official websites. The dynamics related to Micro, Small, and Medium Enterprises are indeed very fluctuating and experience many obstacles in the field caused by many factors. These obstacles come from internal markets such as development, technology and external markets such as government pressure - top-down policies. The solution that can be an alternative for business actors is to carry out transformation by following the development of the times. Then, following the flow of government policy is an alternative for business actors so that they can minimize conflicts that occur throughout the dynamics and resilience of Micro, Small, and Medium Enterprises
MARKET TRENDS: ADAPTATION OF MSMEs SUMBER PANGAN JAYA SOLO IN THE DIGITALIZATION ERA
Yunardhani, Rakei;
Sudarmiatin, Sudarmiatin;
Wardana, Ludi Wishnu
Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN
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DOI: 10.59971/necent.v2i3.58
The development of information and communication technology has changed the global business landscape, including in Indonesia. Micro, Small, and Medium Enterprises (MSMEs) are one of the sectors most affected by the e-commerce trend. This article aims to explore how MSMEs in Indonesia, especially in the culinary and craft sectors, adapt to the demands of the digital market. The research method used is a quantitative survey method. The object of this study is MSMEs Sumber Pangan Jaya Solo which is engaged in the retail sector and has been established since 2021. This study uses SEM-PLS analysis with SMARTPLS4 software. The data used is primary data from the results of the questionnaire with a sample size of 100 from the calculation results using the Slovin formula. The results of the study show that Digital Marketing Strategy has an effect on Marketing Performance, Digital Training has an effect on Digital Marketing Strategy, Digital Training has an effect on Marketing Performance, Technology has an effect on Digital Marketing Strategy, and Technology has no effect on Marketing Performance
THE IMPACT OF GREEN MARKETING ON PURCHASE INTENTION OF NATURAL BEAUTY PRODUCTS FROM MSMEs IN INDONESIA
Markhamah, Siti;
Sudarmiatin, Sudarmiatin;
Wardana, Ludi Wishnu
Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN
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DOI: 10.59971/necent.v2i3.59
This study aims to analyze the impact of green marketing on consumer purchase intentions on green products offered by Micro, Small and Medium Enterprises (MSMEs) in Indonesia. The implementation of green marketing strategies is increasingly relevant in the context of increasing consumer awareness of environmental issues and the importance of sustainability. However, there are challenges for MSMEs in adopting green marketing, including high implementation costs and low levels of consumer awareness. This study uses a quantitative approach with a survey method involving a number of MSME green product consumer respondents in Indonesia. As public awareness of environmental issues increases, consumers are increasingly choosing environmentally friendly and sustainable products. The research method used is a survey with a questionnaire distributed to consumers who have experience buying natural beauty products. The collected data were analyzed using descriptive statistics and regression techniques to identify the relationship between green marketing strategies-including environmental communication, product labeling, and brand image-with purchase intention. The results show that green marketing significantly influences purchase intention, where consumers are more likely to choose products from MSMEs that implement environmentally friendly practices. The findings provide important implications for MSMEs in formulating effective marketing strategies to attract the attention of consumers who are increasingly concerned about sustainability