Articles
Dilemma of Traditional Market Traders in the Era of Digital Transformation: Case Study at Wlingi Blitar Market
Murdiyanto, Edi;
Sudarmiatin Sudarmiatin
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 3 (2024): Juli
Publisher : CV. ALIM'SPUBLISHING
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DOI: 10.59024/jise.v2i3.705
Traditional traders, especially clothing traders, have experienced a decline in sales amidst the development of modern markets and online sales. The research raised a case study in the Wlingi Blitar market, the largest market in the Blitar district, East Java. Research using a qualitative approach is presented descriptively, resources are obtained through in-depth interviews and also documenting, making observations, and using secondary data to obtain in-depth information so that a complete picture is obtained regarding the topic of traditional markets, modern markets, and digital transformation which has given rise to online sales. The research results stated that clothing traders experienced a decline in sales caused by the emergence of many modern shops in the Wlingi area and its surroundings and due to the rise of online sales. Some market sellers can transform sales digitally by selling their products online, but some traders need help to do this, so sales experience a decline.
Green Entrepreneurship Model in The Batik Industry: a Solution Towards Sustainable Development goals (SDGs)
Sudarmiatin, Sudarmiatin;
Fitri, Raisa
Journal of Business and Management Review Vol. 4 No. 11 (2023): (Issue-November)
Publisher : Profesional Muda Cendekia Publishing
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DOI: 10.47153/jbmr411.8392023
Abstract Green Entrepreneurship (GE) seeks to integrate environmental and social benefits to provide competitive advantages for companies. The general aim of this research is to analyze problems and develop a green entrepreneurship model for the batik industry in Tulungagung district. Meanwhile, the specific objectives of this research are (1) to describe the implementation of green entrepreneurship in the batik industry in Tulungagung district. (2) describe the problems faced by batik craftsmen in Tulungagung district in implementing green entrepreneurship (3) develop a green entrepreneurship model through the four-D approach The research approach is a qualitative case study with the output of a green entrepreneurship model for the batik industry in Tulungagung district, East Java. The research subjects were batik industry managers, batik industry employees, and the local government as a policy-making agency, totaling 25 people. The instruments used in this research include interview guides, observation sheets and documentation. Meanwhile, data analysis uses the Miles, Huberman & Saldana (2014) formula. The research results show that the application of green entrepreneurship in the batik industry is still limited to the use of non-plastic packaging and Eco print batik innovation. The problems of batik craftsmen in implementing green entrepreneurship include not managing industrial waste properly, lack of green entrepreneurship literacy, lack of ongoing assistance and supervision. Green awareness of batik craftsmen is still low due to limited knowledge. Practical research suggestions still require socialization and assistance regarding the implementation of green entrepreneurship both from the local government and from other parties who care about environmental safety.
Customer Relations Management Strategy (CRM) in Handling Customer Service Complaints To Increase Customer Satisfaction
Afif Nur Rahmadi;
Sudarmiatin, Sudarmiatin;
Budi Eko Soectjipto;
Yudiarto Perdana Putra;
Rana Saifullah Hassan
International Journal of Management Science Vol. 2 No. 2 (2024): July-December
Publisher : Tinta Emas Publisher
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DOI: 10.59535/ijms.v2i2.304
This research evaluates the implementation of Customer Relationship Management (CRM) strategies at PT Nasmoco Kaligawe Semarang, focusing on handling customer service complaints to enhance satisfaction. Using a descriptive qualitative approach and SWOT analysis, the study gathered primary data through interviews and field observations, alongside secondary data from literature and documentation. The findings indicate that PT Nasmoco's CRM strategies possess notable strengths, such as a strong Toyota brand image and effective promotional activities. However, weaknesses include prolonged service times and relatively high service costs compared to competitors. Opportunities for improvement are highlighted in the company's official Toyota repair shop status, which can be leveraged to attract more customers. Threats identified include intense competition and challenges with service timeliness. The research suggests that PT Nasmoco should address these weaknesses by increasing staffing in the CRM division, enhancing communication channels, and developing a smartphone application to streamline service booking and reduce customer complaints
Digitalization and internationalization of SMEs: A Systematic Literature Review
Rosyidah, Umu;
Sudarmiatin, Sudarmiatin;
Sumarsono, Hadi
Journal of Enterprise and Development (JED) Vol. 5 No. 3 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram
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DOI: 10.20414/jed.v5i3.7196
Purpose — The objective of this study is to evaluate the prevailing trends in publications and investigate the literature derived from multiple studies concerning the impact of digitalization on SMEs and their internationalization process.Method — We employ the Systematic Literature Review (SLR) methodology to identify and consolidate publication trends from various articles. The literature utilized in this study is sourced from the Scopus database. By referring to the PRISMA chart, a total of 33 literature works were selected for analysis using VOSviewer. In this research, we utilize bibliometric analysis to examine article trends and employ content analysis to assess the literature.Result — We discovered that there were 19 keywords representing the latest and seldom explored themes among researchers, which were organized into 5 clusters for further analysis within a research framework. Moreover, we identified new and infrequently studied themes such as effectuation, international performance, digital transformation, digital technologies, and export performance. Additionally, we uncovered novel research topics that have the potential to inspire future studies in related areas.Contribution — This study contributes by examining literature on digitalization and internationalization, identifying research trends and proposing future directions, especially for SMEs in Southeast Asian countries. It also introduces the rarely-used Systematic Literature Review (SLR) approach to examine the role of digitalization in internationalization, challenging the dominance of quantitative methods in prior research.
Digital Content Marketing on Visiting Interested
Nurul Hildha Afifa;
Sudarmiatin Sudarmiatin
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 2 No. 3 (2024): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa
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DOI: 10.59603/niantanasikka.v2i1.229
In this article, entitled digital content marketing on buying decisions, the aim is to review existing literature on digital content marketing and buying decisions, namely that through content marketing you can increase interest in visiting a product so that it becomes a decision to purchase goods or services, and understand the stages of buying. decision. By using the literature method, by searching for research data or information through reading scientific journals, reference books and publication materials available in libraries and the internet. and the results of this research are studied in this article so it can be concluded to build a hypothesis for further research, namely: 1) digital content marketing has an influence on improving purchasing decisions. 2) Through content marketing, you can increase interest in visiting a product so that it becomes a decision to purchase goods or services. There are five stages of buying decision including: problem or need recognition, information search, alternative evaluation, purchase, and post purchase behavior.
THE INFLUENCE OF GREEN MARKETING AND DIGITAL MARKETING ON CUSTOMER LOYALTY IN CHICKEN INTESTINE CHIPS MSMEs IN KEDIRI
Sumelvia Dewi, Anita;
Sudarmiatin, Sudarmiatin;
Syahputra, Erwin
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 4 (2024): MEI
Publisher : Transpublika Publisher
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DOI: 10.55047/jekombital.v2i4.632
The problem addressed in this research concerns marketing management, focusing on the impact of green marketing and digital marketing on customer loyalty. The objective is to determine and analyze the effects of green marketing and digital marketing on customer loyalty both individually and collectively. This study uses a quantitative approach, with a population consisting of customers of chicken intestine chips MSMEs in Kediri. The sample includes 85 respondents. Data collection was conducted using questionnaires, and data analysis involved validity, reliability, classical assumption tests, multiple linear regression tests, and hypothesis testing. The research hypotheses testing revealed that green marketing has a significant partial effect on customer loyalty, digital marketing also has a significant partial effect on customer loyalty, and both green marketing and digital marketing have a significant simultaneous effect on customer loyalty in chicken intestine chips MSMEs in Kediri. Overall, this study contributes to the existing body of knowledge in marketing management by shedding light on the effects of green marketing and digital marketing on customer loyalty. The findings suggest that implementing these strategies can be beneficial for MSMEs in the chicken intestine chips industry in Kediri, as they can enhance customer loyalty and potentially lead to increased business success.
WHAT’S BEHIND BRAND SWITCHING AMONG INDONESIAN CUSTOMERS: IS IT ALL ABOUT BRAND IMAGE AND CUSTOMER SATISFACTION?
Munawaroh, Nuril Aulia;
Sudarmiatin, Sudarmiatin
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 3 (2024): MAY
Publisher : Transpublika Publisher
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DOI: 10.55047/jhssb.v3i3.1143
The study focuses on individuals who consume fast-moving consumer goods and uses a cross-sectional time frame. The data was collected using Google Forms and a snowball sampling method, with a total of 300 samples gathered. The study found that product quality, customer satisfaction, and brand image are significant factors in brand-switching behavior. The study also found that product quality has a significant relationship with all variables, including brand switching, customer satisfaction, and brand image. The study used partial least squares structural equation modeling (PLS-SEM) to analyze the data and found that product quality is positively and significantly related to brand switching through customer satisfaction and brand image. The study concluded that product quality plays a crucial role in brand-switching behavior and customer satisfaction. The research suggests that companies should focus on building and maintaining a favorable brand image to retain customers and prevent brand-switching. By understanding the relationship between product quality, customer satisfaction, and brand image, businesses can develop effective strategies to enhance brand loyalty and drive long-term success in the competitive FMCG market.
The Effect of Learning Orientation and Digitalization of MSMES on the Implementation of MSME Internationalization
Iva Chandraningtyas;
Sudarmiatin;
Imam Mukhlis
International Journal of Economics (IJEC) Vol. 1 No. 2 (2022): July-December
Publisher : PT Inovasi Pratama Internasional
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DOI: 10.55299/ijec.v1i2.169
The purpose of this study was to examine the relationship between the variables of learning orientation, the digitization of SMEs and the implementation of the internationalization of SMEs. This research uses quantitative research. Data were collected from 82 respondents using a survey. Respondents of this study were SMEs engaged in handicrafts and accessories. The SEM_PLS data analysis technique uses the SMART-PLS application. The results of the hypothesis test show that (1) there is a significant effect of the digitization of SMEs on the implementation of the internationalization of SMEs. (2) There is a significant influence of the learning orientation variable on the digitization of MSMEs. (3) There is no significant effect of learning orientation variable on the implementation of MSME internationalization.
EFFORTS TO INCREASE CONSUMER TRUST THROUGH GREEN MARKETING ON WHITE OYSTER MUSHROOM CHIPS MSMEs IN KEDIRI
Syahputra, Erwin;
Sudarmiatin, Sudarmiatin;
Sumelvia Dewi, Anita
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 3 (2024): May 2024
Publisher : Transpublika Publisher
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DOI: 10.55047/transekonomika.v4i3.630
The study focuses on assessing the impact of enhancing trust through green marketing at White Oyster Mushroom chips MSMEs in Kediri - East Java. The White Oyster Mushroom chips MSMEs are dedicated to implementing green marketing strategies, such as eco-friendly promotional services, to build consumer trust. By prioritizing environmental concerns in their marketing mix, these MSMEs aim to boost trust among consumers in Kediri. The research methodology involves phenomenological qualitative research with 5 informants identified using the snowball technique. Over the past 4 months, these MSMEs have been utilizing sustainable innovation to support their green marketing efforts, emphasizing products, locations, pricing, and promotions that align with environmental values. The focus is on repurposing waste from mushroom chips production to white oyster mushroom chips, reflecting a growing societal interest in environmental sustainability across various industries. Surveys on green marketing strategies have been conducted to minimize the environmental impact of production processes. The study also highlights the role of consumer feedback in promoting information to the community and fostering ongoing consumer engagement. Through a qualitative approach with a narrative phenomenological analysis model, the study reveals that consumers are motivated by environmental concerns, and green marketing initiatives contribute positively to consumer perceptions and trust in White Oyster Mushroom chips MSMEs in Kediri.
UNVEILING THE LINK: DOES DIGITAL MARKETING ADOPTION FUEL SUSTAINABLE GROWTH FOR SMEs IN INDONESIA?
Munawaroh, Nuril Aulia;
Sudarmiatin, Sudarmiatin;
Putimelinda, Widya
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 2 (2024): March 2024
Publisher : Transpublika Publisher
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DOI: 10.55047/transekonomika.v4i2.642
The research indicates that the adoption of digital marketing among SMEs in Indonesia significantly contributes to their sustainable growth. The study identifies several key factors that influence this relationship, including attitude toward digital marketing, perceived behavioral control, subjective norm, intention to use digital marketing, and actual use of digital marketing. Specifically, the study highlights that positive attitudes towards digital marketing and subjective norms directly influence the intention to use digital marketing, which subsequently impacts the actual adoption of digital marketing tools. Moreover, the study underscores that the actual use of digital marketing has a direct positive effect on the sustainable growth of SMEs. These findings affirm the potential of digital marketing as a valuable resource for enhancing the sustainable growth of SMEs in Indonesia. By comprehending the factors that drive the adoption and utilization of digital marketing, businesses can develop effective strategies to promote sustainable growth.