Articles
Dynamics of Network Utilization in Internationalization What SMEs Do in Developing and Developed Countries: A Systematic Literature Review
Rahayu, Rahayu;
Sudarmiatin, Sudarmiatin;
Sumarsono, Hadi
International Journal of Science, Technology & Management Vol. 4 No. 5 (2023): September 2023
Publisher : Publisher Cv. Inara
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DOI: 10.46729/ijstm.v4i5.821
The study of networks in the internationalization process of SMEs has become an interesting discussion, this condition is because each country has unique dynamics in utilizing existing networks. The results of the analysis of the 20 articles in this study show that being proactive in the network community will strengthen relationships with partners and implementing an alliance strategy will strengthen the position of SMEs in increasing competitiveness and expanding markets. This condition occurs in both developing and developed countries. The dominant factor influencing the speed of the internationalization process is social and business network relations that begin with social ties. Of the 8 articles that discuss networking in the process of internationalization in developed countries (China, Central America, and East America), it shows that the government as an institution that has an important role in the internationalization of SMEs needs to design a framework in the form of policies that encourage the acceleration of various forms of collaboration between businesses. Meanwhile, 12 articles that discuss the process of internationalization in developing countries show that for the expansion and growth of SMEs a social network structure is needed, and the role of ethnic (group) ties in internationalization.
The Influence Of Product Perceived Quality, Service, Environment And Assortment On Customer Loyalty With Customer Satisfaction As An Intervening Variable In Angkringan UMKM In Mojokerto Regency
Setia Pratama, Ade;
Sudarmiatin, Sudarmiatin;
Wishnu Wardhana, Ludi
International Journal of Science, Technology & Management Vol. 4 No. 5 (2023): September 2023
Publisher : Publisher Cv. Inara
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DOI: 10.46729/ijstm.v4i6.978
The development of the culinary business in Indonesia began to bloom in the 1970s with the rapid emergence of many restaurants which became an opportunity for companies to develop their business. One of these developments is the emergence of the trend of roadside angkringan which is now reaching millennial generation consumers and has become a new favorite sector that is worth developing. The presence of this angkringan answers the desires and needs of the lower middle class community and has big implications in driving the community economy.This research aims to find out the influence of Product Perceived Quality, Service, Environment, Assortment on Loyalty through Satisfaction. The expected benefit of this research is to increase the body of knowledge in the field of management, especially how big the influence of satisfaction is so that it increases loyalty which will ultimately increase purchases. The research method used is a quantitative method with data processing using AMOS. Data collection was carried out by distributing questionnaires to 130 respondents with the characteristics of male and female respondents aged 18-60 years, who visited several food courts spread across the Mojokerto Regency area at least twice a year. The research results show that Product Perceived Quality with a regression coefficient of 0.426 positively and significantly influences satisfaction; Service with a regression coefficient of 0.242 positively and significantly influences Satisfaction, Environment with a regression coefficient of 0.136 positively and significantly influences Satisfaction. Assortment, with a regression coefficient of 0.748, positively and significantly influences Satisfaction, and Satisfaction with a regression coefficient of 0.633 positively and significantly influences loyalty
Social Entrepreunership In Fish Farming
Ilham, Rachmad;
Sudarmiatin, Sudarmiatin;
Wishnu Wardana, Ludi
International Journal of Science, Technology & Management Vol. 4 No. 6 (2023): November 2023
Publisher : Publisher Cv. Inara
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DOI: 10.46729/ijstm.v4i6.996
Entrepreneurship plays an important role in the economy as it facilitates the production of goods and services and job creation. The agriculture sector including fish farming is one of the main livelihood sources for the community and has potential for growth through entrepreneurship programs. However, there are several obstacles in achieving this goal, such as the low level of community education and knowledge as well as limited social networking access. The fishing pond farmers in Kalanganyar Village, Sedati Sub-district, Sidoarjo Regency face similar challenges with additional complexity from external barriers such as fluctuating operational costs for fish farming. This economically causes fishing pond farmers to only be able to utilize their ponds for a single source of main income and have not been able to utilize it to find alternative income sources. These challenges hinder the development of programs to improve the economic conditions of fishing pond farmers. An approach that could address these problems is social entrepreneurship focusing on increasing collaboration between fishing pond farmers and the surrounding community. Cooperation plays an important role in economic growth by facilitating business expansion. Cooperation becomes a core component in the planning and implementation process by involving fishing pond farmers and the community as active participants. The fields of cooperation need to be developed to increase the welfare of the community.
The Influence Of Celebrity Endorsement, Brand Equity, And Features Services On Purchasing Decisions
Setia Pratama, Ade;
Sudarmiatin, Sudarmiatin
International Journal of Science, Technology & Management Vol. 5 No. 2 (2024): March 2024
Publisher : Publisher Cv. Inara
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DOI: 10.46729/ijstm.v5i2.1065
The purpose of this research is to determine the influence of Celebrity Endorsement, Brand Equity, and Features Services on purchasing decisions (Study on TikTok Shop during January-March). Celebrity Endorsement, Brand Equity, and Features Services are the independent variables of this research. Purchase decision is the dependent variable. The Tiktok Shop application was used from 2021–2023 for this research. This research uses quantitative methods with primary data and data collection using questionnaires. This research analyzes data using multiple linear regression analysis.The partial test results show that (1) celebrity endorsements do not have a significant effect on purchasing decisions with a calculated value of tcount< ttable (0.045< 2.028) and a sig value.0.964 > 0.05 (2)brand equityhas a significant positive effect on purchasing decisions with tcount > ttable (2.206 > 2.028) and sig. 0.034 < 0.05 (3) feature services have a significant negative effect on purchasing decisions with tcount0.05).
The Effect of Celebrity Endorsement and Perceived Quality on Purchase Intention with Perceived Value as Mediation in Scarlett Cosmetics in Malang City
Aslinda, Aslinda;
Sudarmiatin;
Wening Rahayu
Social Science Studies Vol. 4 No. 5 (2024): Issue: September
Publisher : Profesional Muda Cendekia Publishing
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Research Aims: This research aims to determine the quality, perceived value, purchase intention influence of Celebrity Endorsement and Perceived Quality on Purchase Intention with Perceived Value as an Intervening Variable among Scarlett cosmetics consumers in Malang City. This research is important to carry out because there is a research gap in previous studies. Design/methodology/approach: This research uses a nonprobability sampling technique with a purposive sampling method. The data collection technique uses a questionnaire distributed to respondents with 5-point Likert scale answers. The sample in this study amounted to 261 respondents with data analysis using the SEM-PLS method SmartPLS4 software Research Findings: The empirical test results show research findings, namely that there is a positive and significant influence between celebrity endorsement on perceived value, there is a positive and significant influence between perceived quality on perceived value, there is a positive and significant influence between celebrity endorsement on purchase intention, there is a positive and insignificant influence between perceived quality on purchase intention, there is a positive and significant influence between perceived value on purchase intention, there is a positive and significant influence of celebrity endorsement on purchase intention through perceived value, and there is a positive and significant influence between perceived quality on purchase intention through perceived value Theoretical Contribution/Originality: This research shows that using celebrity endorsement on Scarlett's cosmetic products can improve purchase intention consumer. Therefore, marketers of skincare products Scarlett's comments on Scarlett's Instagram social media in Malang City can take advantage of these results by designing marketing campaigns that utilize the power of influence celebrity endorsement
Green Entrepreneurship Model in The Batik Industry: a Solution Towards Sustainable Development goals (SDGs)
Sudarmiatin, Sudarmiatin;
Fitri, Raisa
Journal of Business and Management Review Vol. 4 No. 11 (2023): (Issue-November)
Publisher : Profesional Muda Cendekia Publishing
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DOI: 10.47153/jbmr411.8392023
Abstract Green Entrepreneurship (GE) seeks to integrate environmental and social benefits to provide competitive advantages for companies. The general aim of this research is to analyze problems and develop a green entrepreneurship model for the batik industry in Tulungagung district. Meanwhile, the specific objectives of this research are (1) to describe the implementation of green entrepreneurship in the batik industry in Tulungagung district. (2) describe the problems faced by batik craftsmen in Tulungagung district in implementing green entrepreneurship (3) develop a green entrepreneurship model through the four-D approach The research approach is a qualitative case study with the output of a green entrepreneurship model for the batik industry in Tulungagung district, East Java. The research subjects were batik industry managers, batik industry employees, and the local government as a policy-making agency, totaling 25 people. The instruments used in this research include interview guides, observation sheets and documentation. Meanwhile, data analysis uses the Miles, Huberman & Saldana (2014) formula. The research results show that the application of green entrepreneurship in the batik industry is still limited to the use of non-plastic packaging and Eco print batik innovation. The problems of batik craftsmen in implementing green entrepreneurship include not managing industrial waste properly, lack of green entrepreneurship literacy, lack of ongoing assistance and supervision. Green awareness of batik craftsmen is still low due to limited knowledge. Practical research suggestions still require socialization and assistance regarding the implementation of green entrepreneurship both from the local government and from other parties who care about environmental safety.
Customer Relations Management Strategy (CRM) in Handling Customer Service Complaints To Increase Customer Satisfaction
Afif Nur Rahmadi;
Sudarmiatin, Sudarmiatin;
Budi Eko Soectjipto;
Yudiarto Perdana Putra;
Rana Saifullah Hassan
International Journal of Management Science Vol. 2 No. 2 (2024): July-December
Publisher : Tinta Emas Publisher
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DOI: 10.59535/ijms.v2i2.304
This research evaluates the implementation of Customer Relationship Management (CRM) strategies at PT Nasmoco Kaligawe Semarang, focusing on handling customer service complaints to enhance satisfaction. Using a descriptive qualitative approach and SWOT analysis, the study gathered primary data through interviews and field observations, alongside secondary data from literature and documentation. The findings indicate that PT Nasmoco's CRM strategies possess notable strengths, such as a strong Toyota brand image and effective promotional activities. However, weaknesses include prolonged service times and relatively high service costs compared to competitors. Opportunities for improvement are highlighted in the company's official Toyota repair shop status, which can be leveraged to attract more customers. Threats identified include intense competition and challenges with service timeliness. The research suggests that PT Nasmoco should address these weaknesses by increasing staffing in the CRM division, enhancing communication channels, and developing a smartphone application to streamline service booking and reduce customer complaints
Digital Content Marketing on Visiting Interested
Nurul Hildha Afifa;
Sudarmiatin Sudarmiatin
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 2 No. 3 (2024): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa
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DOI: 10.59603/niantanasikka.v2i1.229
In this article, entitled digital content marketing on buying decisions, the aim is to review existing literature on digital content marketing and buying decisions, namely that through content marketing you can increase interest in visiting a product so that it becomes a decision to purchase goods or services, and understand the stages of buying. decision. By using the literature method, by searching for research data or information through reading scientific journals, reference books and publication materials available in libraries and the internet. and the results of this research are studied in this article so it can be concluded to build a hypothesis for further research, namely: 1) digital content marketing has an influence on improving purchasing decisions. 2) Through content marketing, you can increase interest in visiting a product so that it becomes a decision to purchase goods or services. There are five stages of buying decision including: problem or need recognition, information search, alternative evaluation, purchase, and post purchase behavior.
THE INFLUENCE OF GREEN MARKETING AND DIGITAL MARKETING ON CUSTOMER LOYALTY IN CHICKEN INTESTINE CHIPS MSMEs IN KEDIRI
Sumelvia Dewi, Anita;
Sudarmiatin, Sudarmiatin;
Syahputra, Erwin
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 4 (2024): MEI
Publisher : Transpublika Publisher
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DOI: 10.55047/jekombital.v2i4.632
The problem addressed in this research concerns marketing management, focusing on the impact of green marketing and digital marketing on customer loyalty. The objective is to determine and analyze the effects of green marketing and digital marketing on customer loyalty both individually and collectively. This study uses a quantitative approach, with a population consisting of customers of chicken intestine chips MSMEs in Kediri. The sample includes 85 respondents. Data collection was conducted using questionnaires, and data analysis involved validity, reliability, classical assumption tests, multiple linear regression tests, and hypothesis testing. The research hypotheses testing revealed that green marketing has a significant partial effect on customer loyalty, digital marketing also has a significant partial effect on customer loyalty, and both green marketing and digital marketing have a significant simultaneous effect on customer loyalty in chicken intestine chips MSMEs in Kediri. Overall, this study contributes to the existing body of knowledge in marketing management by shedding light on the effects of green marketing and digital marketing on customer loyalty. The findings suggest that implementing these strategies can be beneficial for MSMEs in the chicken intestine chips industry in Kediri, as they can enhance customer loyalty and potentially lead to increased business success.
WHAT’S BEHIND BRAND SWITCHING AMONG INDONESIAN CUSTOMERS: IS IT ALL ABOUT BRAND IMAGE AND CUSTOMER SATISFACTION?
Munawaroh, Nuril Aulia;
Sudarmiatin, Sudarmiatin
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 3 (2024): MAY
Publisher : Transpublika Publisher
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DOI: 10.55047/jhssb.v3i3.1143
The study focuses on individuals who consume fast-moving consumer goods and uses a cross-sectional time frame. The data was collected using Google Forms and a snowball sampling method, with a total of 300 samples gathered. The study found that product quality, customer satisfaction, and brand image are significant factors in brand-switching behavior. The study also found that product quality has a significant relationship with all variables, including brand switching, customer satisfaction, and brand image. The study used partial least squares structural equation modeling (PLS-SEM) to analyze the data and found that product quality is positively and significantly related to brand switching through customer satisfaction and brand image. The study concluded that product quality plays a crucial role in brand-switching behavior and customer satisfaction. The research suggests that companies should focus on building and maintaining a favorable brand image to retain customers and prevent brand-switching. By understanding the relationship between product quality, customer satisfaction, and brand image, businesses can develop effective strategies to enhance brand loyalty and drive long-term success in the competitive FMCG market.