Articles
Scoping Review & Perspektif : Business Ethic From Entrepreneur On SMEs
Risca Kurnia Sari;
Sudarmiatin Sudarmiatin;
Satria Putra Utama
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 1 No. 2 (2023): April : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang
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DOI: 10.54066/jrime-itb.v1i2.223
Various problems related to today's business ethics have increasingly developed with the emergence of easy access to available social media. The spread of ethical issues in business can significantly affect the quality and popularity of a company. The application of good business ethics will certainly help the company to be able to continue to survive and advance in the current era of increasingly inadequate technology. The purpose of this study is to describe how business ethics should exist in a company. This scoping study aims to examine the literature regarding the most relevant and significant aspects of business ethics in entrepreneurship, as well as the methods used in related research. This study searches multiple databases for articles published between 2012 and 2023. The results of the study show that the contribution of business ethics is needed to improve the quality of company development. The existence of the application of good business ethics will help the company achieve its vision and mission in accordance with what is expected.
Analysis of the influence of Multichannel Marketing Strategy in the 5.0 era: Integrating Online and Offline for Optimal Results
Santoso, Fuji;
Sudarmiatin, Sudarmiatin
Journal of Business Management and Economic Development Том 2 № 02 (2024): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International
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DOI: 10.59653/jbmed.v2i02.843
This research aims to analyze the influence of multichannel marketing strategies in the 5.0 era that integrate online and offline to achieve optimal results. Multichannel marketing has become an important approach in the face of advances in digital technology and growing connectivity. The integration of online and offline in a multichannel marketing strategy allows companies to reach a wider range of consumers, provide consistent and holistic experiences, and leverage data and analytics to understand consumer preferences and behaviors. However, implementing a multichannel marketing strategy is not easy and requires adequate technological infrastructure, skilled human resources, and good coordination. This research method will use a quantitative approach by collecting data from respondents consisting of consumers who have interacted with multichannel marketing strategies. The results of this study provide insights into the importance of online and offline integration in multichannel marketing strategies in the 5.0 era, as well as practical implications for companies in optimizing their marketing efforts. This research can be an important reference for companies that want to improve their marketing performance by leveraging the power of both channels.
The Influence of Celebrity Endorsements and Social Media Marketing on Purchase Intention Through Brand Image (Study on Yotta Beverage Consumers in Makassar City)
Zanna Arsyad, Miftahul;
Sudarmiatin Sudarmiatin;
Sopiah Sopiah
Brilliant International Journal Of Management And Tourism Vol 3 No 2 (2023): June: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional
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DOI: 10.55606/bijmt.v3i2.1252
As business competition is getting tougher, endorsement programs and social media marketing are marketing strategies that are quite effective for providing promotions while reminding more consumers to relate to brands and encouraging consumer purchase intentions. This study aims to determine the effect of celebrity endorsements and social media marketing on purchase intention through brand image. The population in this study is prospective consumers who know Yotta products. While the sample in this study was 224 respondents. This type of research is descriptive and non-probability, using the Smart PLS program. The results are (1) program endorsement has a positive and significant effect on the brand image (2) social media marketing has a positive and significant effect on brand image and purchase intention (3) has no positive and significant effect on program endorsement on purchase intention (4) has a positive and significant effect brand image on purchase intention. Based on the results of the study, similar business actors suggest that companies be more selective in using celebrity programs to promote their products
The Development of Business Incubators in Universities in Building Business Start-Ups: Systematic Literature Review (SLR)
Adelia Rahma;
Sudarmiatin Sudarmiatin
Brilliant International Journal Of Management And Tourism Vol 3 No 2 (2023): June: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional
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DOI: 10.55606/bijmt.v3i2.1387
One place for students who want to learn about entrepreneurship through entrepreneurship learning with a business incubator. Entrepreneurship learning in tertiary institutions through business incubators is expected by the Indonesian government in building Start-Ups. especially college. The purpose of this study was to determine the effectiveness of entrepreneurship learning through business incubators in building start-ups in tertiary institutions. The method used in this research is Systematic Literature Review (SLR) by collecting and analyzing journals related to keywords. Based on the literature study conducted, it was found that the management of business incubators in tertiary institutions has been going well, this can be proven by the existence of an organizational structure, the proper management of business incubators according to their duties and responsibilities, facilities and infrastructure that are quite complete, and various different types of programs. work with the same goal of growing strat-up souls. The role of the business incubator in cultivating young strat-ups in college is quite good. The results of this research have implications for two things. First, universities are expected to continue to upgrade entrepreneurship learning in a creative, innovative and adaptive manner. Second, the government is expected to continue to improve and equip incubator facilities evenly and improve mentoring/training programs for students
The Effect Of Digital Marketing And Product Variety On Purchasing Decisions Mediated By Brand Image In Bakso President
Rike Selviasari;
Sudarmiatin Sudarmiatin;
Ludi Wishnu Wardana
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 4 (2023): November : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang
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DOI: 10.59581/jrim-widyakarya.v1i4.1396
This study aims to investigate the effect of digital marketing (X1) and product variety (X2) on purchasing decisions (Y) with brand image (Z) as a mediator in the context of Micro, Small and Medium Enterprises (MSMEs) in Malang City, namely Bakso President. The population of this study were Instagram and Tiktok followers and the sample of this study were 327 respondents. This research technique uses proportional random sampling. This research analysis uses SEM-PLS. The results of this study highlight the importance of a thoughtful digital marketing strategy and high-quality product variety in building a strong brand image. The findings also underline that a positive brand image has a positive impact on consumer purchasing decisions at Bakso President. The practical implication is that MSMEs can utilize brand image as a strategic asset to improve their competitiveness and business growth.
Dynamics of Network Utilization in Internationalization What SMEs Do in Developing and Developed Countries: A Systematic Literature Review
Rahayu, Rahayu;
Sudarmiatin, Sudarmiatin;
Sumarsono, Hadi
International Journal of Science, Technology & Management Vol. 4 No. 5 (2023): September 2023
Publisher : Publisher Cv. Inara
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DOI: 10.46729/ijstm.v4i5.821
The study of networks in the internationalization process of SMEs has become an interesting discussion, this condition is because each country has unique dynamics in utilizing existing networks. The results of the analysis of the 20 articles in this study show that being proactive in the network community will strengthen relationships with partners and implementing an alliance strategy will strengthen the position of SMEs in increasing competitiveness and expanding markets. This condition occurs in both developing and developed countries. The dominant factor influencing the speed of the internationalization process is social and business network relations that begin with social ties. Of the 8 articles that discuss networking in the process of internationalization in developed countries (China, Central America, and East America), it shows that the government as an institution that has an important role in the internationalization of SMEs needs to design a framework in the form of policies that encourage the acceleration of various forms of collaboration between businesses. Meanwhile, 12 articles that discuss the process of internationalization in developing countries show that for the expansion and growth of SMEs a social network structure is needed, and the role of ethnic (group) ties in internationalization.
The Influence Of Product Perceived Quality, Service, Environment And Assortment On Customer Loyalty With Customer Satisfaction As An Intervening Variable In Angkringan UMKM In Mojokerto Regency
Setia Pratama, Ade;
Sudarmiatin, Sudarmiatin;
Wishnu Wardhana, Ludi
International Journal of Science, Technology & Management Vol. 4 No. 5 (2023): September 2023
Publisher : Publisher Cv. Inara
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DOI: 10.46729/ijstm.v4i6.978
The development of the culinary business in Indonesia began to bloom in the 1970s with the rapid emergence of many restaurants which became an opportunity for companies to develop their business. One of these developments is the emergence of the trend of roadside angkringan which is now reaching millennial generation consumers and has become a new favorite sector that is worth developing. The presence of this angkringan answers the desires and needs of the lower middle class community and has big implications in driving the community economy.This research aims to find out the influence of Product Perceived Quality, Service, Environment, Assortment on Loyalty through Satisfaction. The expected benefit of this research is to increase the body of knowledge in the field of management, especially how big the influence of satisfaction is so that it increases loyalty which will ultimately increase purchases. The research method used is a quantitative method with data processing using AMOS. Data collection was carried out by distributing questionnaires to 130 respondents with the characteristics of male and female respondents aged 18-60 years, who visited several food courts spread across the Mojokerto Regency area at least twice a year. The research results show that Product Perceived Quality with a regression coefficient of 0.426 positively and significantly influences satisfaction; Service with a regression coefficient of 0.242 positively and significantly influences Satisfaction, Environment with a regression coefficient of 0.136 positively and significantly influences Satisfaction. Assortment, with a regression coefficient of 0.748, positively and significantly influences Satisfaction, and Satisfaction with a regression coefficient of 0.633 positively and significantly influences loyalty
Social Entrepreunership In Fish Farming
Ilham, Rachmad;
Sudarmiatin, Sudarmiatin;
Wishnu Wardana, Ludi
International Journal of Science, Technology & Management Vol. 4 No. 6 (2023): November 2023
Publisher : Publisher Cv. Inara
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DOI: 10.46729/ijstm.v4i6.996
Entrepreneurship plays an important role in the economy as it facilitates the production of goods and services and job creation. The agriculture sector including fish farming is one of the main livelihood sources for the community and has potential for growth through entrepreneurship programs. However, there are several obstacles in achieving this goal, such as the low level of community education and knowledge as well as limited social networking access. The fishing pond farmers in Kalanganyar Village, Sedati Sub-district, Sidoarjo Regency face similar challenges with additional complexity from external barriers such as fluctuating operational costs for fish farming. This economically causes fishing pond farmers to only be able to utilize their ponds for a single source of main income and have not been able to utilize it to find alternative income sources. These challenges hinder the development of programs to improve the economic conditions of fishing pond farmers. An approach that could address these problems is social entrepreneurship focusing on increasing collaboration between fishing pond farmers and the surrounding community. Cooperation plays an important role in economic growth by facilitating business expansion. Cooperation becomes a core component in the planning and implementation process by involving fishing pond farmers and the community as active participants. The fields of cooperation need to be developed to increase the welfare of the community.
The Influence Of Celebrity Endorsement, Brand Equity, And Features Services On Purchasing Decisions
Setia Pratama, Ade;
Sudarmiatin, Sudarmiatin
International Journal of Science, Technology & Management Vol. 5 No. 2 (2024): March 2024
Publisher : Publisher Cv. Inara
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DOI: 10.46729/ijstm.v5i2.1065
The purpose of this research is to determine the influence of Celebrity Endorsement, Brand Equity, and Features Services on purchasing decisions (Study on TikTok Shop during January-March). Celebrity Endorsement, Brand Equity, and Features Services are the independent variables of this research. Purchase decision is the dependent variable. The Tiktok Shop application was used from 2021–2023 for this research. This research uses quantitative methods with primary data and data collection using questionnaires. This research analyzes data using multiple linear regression analysis.The partial test results show that (1) celebrity endorsements do not have a significant effect on purchasing decisions with a calculated value of tcount< ttable (0.045< 2.028) and a sig value.0.964 > 0.05 (2)brand equityhas a significant positive effect on purchasing decisions with tcount > ttable (2.206 > 2.028) and sig. 0.034 < 0.05 (3) feature services have a significant negative effect on purchasing decisions with tcount0.05).
Dilemma of Traditional Market Traders in the Era of Digital Transformation: Case Study at Wlingi Blitar Market
Murdiyanto, Edi;
Sudarmiatin Sudarmiatin
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 3 (2024): Juli
Publisher : CV. ALIM'SPUBLISHING
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DOI: 10.59024/jise.v2i3.705
Traditional traders, especially clothing traders, have experienced a decline in sales amidst the development of modern markets and online sales. The research raised a case study in the Wlingi Blitar market, the largest market in the Blitar district, East Java. Research using a qualitative approach is presented descriptively, resources are obtained through in-depth interviews and also documenting, making observations, and using secondary data to obtain in-depth information so that a complete picture is obtained regarding the topic of traditional markets, modern markets, and digital transformation which has given rise to online sales. The research results stated that clothing traders experienced a decline in sales caused by the emergence of many modern shops in the Wlingi area and its surroundings and due to the rise of online sales. Some market sellers can transform sales digitally by selling their products online, but some traders need help to do this, so sales experience a decline.