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Hanny Hafiar
Program Studi Hubungan Masyarakat, Fakultas Ilmu Komunikasi, Universitas Padjadjaran
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Komunikasi Persuasif Pada Pelaksanaan Advokasi Public Relations Fathiya Nur Rahmi; Hanny Hafiar; Iriana Bakti
Jurnal Komunikasi Global Vol 8, No 2 (2019)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.255 KB) | DOI: 10.24815/jkg.v8i2.15001

Abstract

The awareness of job providers to employ people with disabilities is directly proportional to the participation of persons with disabilities in the formal work sector which is relatively low. Another problem faced by persons with disabilities is a negative stigma attached to them. This research was conducted to find out persuasive communication conducted on the Advocacy of LSM Saujana’s Public Relations, related to elements of communicators, messages, and audiences involved in persuasive communication. The research method used in this research is a case study with qualitative analysis techniques. Data collection techniques used in this study are interviews, observation, and documentation. Researchers conducted data analysis based on Flow Analysis Models. Based on the results, there were stages of persuasive communication undertaken including the preparation of communicators, delivery of messages, the use of online and offline media in delivering messages, the behavioral changes and evaluation. The LSM Saujana used the central route in persuasive communication that was appropriate to support advocacy. The findings suggest the institution focus on messages delivered to the target audience, starting with raising awareness and focusing on behavioral change.
Via Vallen’s selection process as the local singer for Lead the Way film’s official soundtrack Miranda Shafira Alamsyah; Hanny Hafiar; Ade Kadarisman
ProTVF Vol 7, No 1 (2023): March 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v7i1.41093

Abstract

Background: Using celebrity endorsement to represent a brand can provide various advantages. However, if in selecting a celebrity endorser, the brand has not carried out the selection process correctly and precisely; then the brand can be threatened to face various risks due to celebrity endorsement tactics. Walt Disney Studios Indonesia experienced this in selecting Via Vallen as the singer of the localization song for the “Lead the Way” Official soundtrack. Purpose: This study aims to describe and analyze the selection process of Via Vallen. Methods: This study uses a qualitative approach with a descriptive type of research. Data collection techniques used are observation, interviews, and literature study. The data validation technique is done by using source triangulation. Results: The results showed that in the selection process of Via Vallen, the Walt Disney Studios Indonesia had carried out a series of selection stages as follows: market research, presentation, discussion to narrowing of candidates, meeting to final negotiations, and ending it with the signing of the contract. However, Walt Disney Studios Indonesia has not yet done the steps of contacting a PR agency to create an MPR campaign and proposing the use of celebrity endorsement tactics by the PR agency. Implications: Based on this research, it can be concluded that Walt Disney Studios Indonesia and similar companies could be more careful in choosing celebrity endorsers to represent brands to avoid disadvantages that could harm the brand. In addition, to strengthen this model, quantitative research can be carried out to see whether this model has a relationship with the success of choosing a celebrity endorser that can benefit a company.
Understanding intention to use communication technology among legislators: a UTAUT model perspective Hafiar, Hanny; Sjoraida, Diah Fatma; Amin, Kholidil
Jurnal Studi Komunikasi Vol. 6 No. 2 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i2.4900

Abstract

During the Covid-19 pandemic, face-to-face meetings are restricted; therefore, communication technology such as video conferencing apps is essential for workers, including legislators. Using the Unified Theory of Acceptance and Use of Technology (UTAUT), this study examines technology acceptance factors on the intention to use video conferencing apps by legislators of the West Java Provincial House of Representatives during the COVID-19 pandemic. The respondents of this study were 92 legislators who were chosen randomly. The results showed that the technology acceptance factors were associated with the intention, even simultaneously predicting the intention to use video conferencing apps. There are theoretical and practical implications discussed in the findings of this study. The present study strengthens that the technology acceptance factor in the UTAUT model can explain the mechanism for the emergence of individual intentions. It is necessary to have good social influence and environmental conditions to facilitate individuals in raising behavioural intention to use communication technology.
Labour union’s website accessibility and information rights fulfilment among workers with disability Sumartias, Suwandi; Hafiar, Hanny; Amin, Kholidil; Limilia, Putri; Prastowo, Ari Agung
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i3.4952

Abstract

The present study examines website accessibility on the labour union's website regarding their ability to provide a friendly website for people with disabilities. Web Content Accessibility Guidelines (WCAG) were employed to assess web accessibility. Labour union confederation’s website had significant accessibility errors on adaptable, navigable, operable, and low-contrast elements. Besides, the website had severe alerts and errors. Generally, most websites have not employ accessibility guidelines; hence information rights fulfilment among people with disabilities failed to be achieved. The limitation of this research lies in the number of labour union websites being analysed. Nevertheless, this research employs labour confederation websites with many members and federations that represent labour unions based on the type and location in Indonesia. Another limitation lies in the evaluation tools, which are limited to free tools usage. Thus, future research should employ various tools, neither free nor paid tools. Website developers should get socialisation regarding the urgency of website accessibility while repairing some aspects with low scores and errors. The government should enforce accessibility regulations. The community of people with disabilities should actively deliver their feedback to web developers thus their information rights can be fulfilled. The information rights fulfilment among workers with a disability tends to neglect by the labour unions. It can be seen from the labour union confederation's website that it is not accessible yet for all workers, so an inclusive workplace is challenging to achieve.
Tofu Product Branding for Culinary Tourism of Sumedang, Indonesia Dasrun Hidayat; Hanny Hafiar; Anisti Anisti
Komunikator Vol 11, No 2 (2019)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.112022

Abstract

Measuring standards for the management of tofu products as culinary tourism can contribute to the branding of the city of Sumedang, Indonesia. With the challenges in the technology era 4.0 the culinary industry, including Sumedang, is demanded to do branding through digital technology. This is the background of the importance of this study. The research design uses the ethnographic study of public relations with a qualitative approach. Data collection involved 4 producers and 4 consumers through interview and observation techniques. This research found differentiation as a strategy for managing tofu products. The differentiation strategy includes the use of digital promotional media in the form of websites and social media, which previously only used conventional media, such as banners. Differentiation can also be found in packaging using boxes made of woven bamboo. Another differentiation is in the variation of flavors by adding sambal kecap (chili soy sauce), sambal oncom (chili sauce mixed with a fermented caked product made of peanut press cake), sambal hejo (green chili sauce) in addition to its original accompaniment of the whole chilies. However, these changes do not change the tofu price of around 500 rupiahs per piece. Differentiation as an effort to build the branding of Sumedang city is what drives the local government to make tofu products as culinary tourism. This study offers a concept of culinary tourism as cultural tourism in the city of Sumedang. The concept of this tourism has not been much researched, although culinary culture is one of the intellectual properties that must be developed. Product development through product differentiation and convergence of Internet-based media is a product communication strategy effort for managing Sumedang Tofu products.
THE IPPAR Model sebagai Komponen Etnografi PR pada Kajian Public Relations Berbasis Budaya Dasrun Hidayat; Engkus Kuswarno; Feliza Zubair; Hanny Hafiar
Jurnal Ilmu Komunikasi Vol 15, No 1 (2017)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v15i1.2155

Abstract

Artikel ini mengenalkan sekaligus menawarkan hasil temuan penelitian tentang komponen perilaku komunikasi PR berbasis budaya. Komponen terdiri dari aspek Insight-Program Strategic- Program Implementation-Action and Reputation atau disingkat menjadi The IPPAR Model. Komponen perilaku komunikasi PR merupakan transformasi hasil temuan lapangan atau originalitas data tentang pola perilaku Jakhu Suku pada ritual pemberian gelar. Pola perilaku meliputi tahapan pekhsiapan (persiapan), khencana (perencanaan), lestakhi (pelaksanaan), penghengok (dukungan) dan penghanggum (kepercayaan). Hasil penelitian menyimpulkan bahwa ada keterkaitan antara temuan pola perilaku Jakhu Suku dengan konsepsi Public Relations dan budaya sehingga komponen The IPPAR Model dapat dikategorikan sebagai komponen Etnografi PR. Metodologi yang fokus pada perilaku komunikasi PR berbasis budaya. Dipaparkan tentang konsep, konstruk, prinsip dasar, serta cara kerja penelitian. Metodologi Etnografi PR dapat diterapkan pada konteks lembaga PR profit dan nonprofit. Kajian PR berbasis budaya pada konteks PR perusahaan, PR Pemerintahan, dan PR Non Pemerintahan.Kata Kunci: Etnografi PR, Perilaku Komunikasi, The IPPAR Model 
PENGELOLAAN INSTAGRAM @Humas_Jabar OLEH BAGIAN HUMAS PEMERINTAH PROVINSI JAWA BARAT Alfian Romadhoni; Hanny Hafiar; Kokom Komariah
Jurnal Ilmu Komunikasi Vol 6, No 2 (2017)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/jkms.v6i2.4730

Abstract

Media sosial merupakan media yang potensial dalam penyebaran informasi.Tujuan penelitianini adalah menggambarkan bagiamana pengelolaan media sosial Instagram @Humas_Jabar oleh bagianhubungan masyarakat Pemprov Jawa Barat yang meliputi proses share, optimize, manage dan engage.Penelitian ini menggunakan metode penelitian deskriptif. Teknik pengumpulan data wawancara mendalam,observasi dan studi pustaka. Dalam penelitian ini disimpulkan bahwa: Humas Jabar pada prosesshare menyadari Instagram dapat membuka komunikasi dua arah. Namun, Humas Jabar belum optimaldalam membangun kepercayaan publik. Pada proses optimize pemantauan perbincangan belum optimalkarena hanya melakukan pengecekan manual. Pada proses manage, media monitoring belum optimalkarena hanya membuat laporan followers dan jumlah posting, quick response belum optimal karena hanyamelakukan pembalasan pada sore hari. Pada proses engage, menentukan brand influencer belum optimalkarena belum menggunakan social media tools. Pada tahap menentukan audiens Humas Jabar belumtepat karena menetukan audiens terlalu luas.
An Article Analisis Media Monitoring Terhadap Persib Bandung Pada Pekan 25-29 Liga 1 Indonesia 2024 Shofyan Tsauri Hermawan; Centurion Chandratama Priyatna; Hanny Hafiar
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 5 No. 1 (2024): Komunikasi, Media, dan Strategi Promosi
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sepak bola merupakan salah satu olahraga yang digemari banyak masyarakat di berbagai negara dunia, Hingga pada tahun 2022 saat kompetisi piala dunia mencatatkan sebanyak 1,5 miliar orang menonton final Piala Dunia 2022 dan hampir 6 miliar engagement di berbagai platform media sosial. Hal tersebut mengartikan sepak bola bukan hanya sekedar olahraga melainkan sudah menjadi industri yang memandang supporter sebagai publik utama. Hanya beberapa negara yang memiliki industri sepak bola yang baik. Salah satunya adalah Indonesia karena memiliki mayoritas masyarakat Indonesia menyukai sepak bola. Hal tersebut dapat dilihat dari salah satu klub sepak bola terbesar di Indonesia yang memiliki supporter dengan masa yang banyak dan loyalitas tinggi, yaitu Persib Bandung. Persib Bandung berhasil mendapatkan urutan ke 22 di dunia dengan kehadiran digital terbanyak berdasarkan riset dari hasil Fox Sport . Hal tersebut menjadikan alasan pentingnya media monitoring sebagai bentuk usaha pencarian dan pengamatan engagement dan sentimen pada media online terhadap Persib Bandung yang dapat digunakan dalam pengambilan keputusan. Studi kasus sebagai jenis metode penelitian dari deskriptif kualitatif memanfaatkan media monitoring dengan analytical tools sebagai alat untuk mengumpulkan data dari suatu peristiwa dalam rentan waktu yang telag ditentukan melalui aplikasi Brand24. Data yang dikumpulkan oleh aplikasi Brand24 berasal dari news dan webs.English: Football is a sport that is popular with many people in various countries around the world. Until 2022, when the world cup competition was recorded, 1.5 billion people watched the 2022 World Cup final and almost 6 billion engagements on various social media platforms. This means that football is not just a sport but has become an industry that views supporters as the main public. Only a few countries have a good football industry. One of them is Indonesia because the majority of Indonesian people like football. This can be seen from one of the biggest football clubs in Indonesia which has a large number of supporters and high loyalty, namely Persib Bandung. Persib Bandung managed to get 22nd place in the world with the most digital presence based on research from Fox Sport results. This is the reason why media monitoring is important as a form of search and observation of engagement and sentiment in online media towards Persib Bandung which can be used in decision making. Case studies as a type of qualitative descriptive research method utilize monitoring media with analytical tools as a tool to collect data from an event within a specified time frame through the Brand24 application. The data collected by the Brand24 application comes from news and websites.
ANALISIS MEDIA MONITORING TERHADAP PRODUK SEPATU ADIDAS BALI PADA BULAN MARET HINGGA APRIL 2024 Alyssa Rasheedah; Hanny Hafiar; Centurion Chandratama Priyatna
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 5 No. 1 (2024): Komunikasi, Media, dan Strategi Promosi
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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Abstract

Adidas merupakan salah satu merek olahraga yang berasal dari Jerman. Produk Adidas sendiri telah dikenal cukup lama karena menawarkan berbagai kebutuhan olahraga dengan desain yang mengikuti selera konsumen. Pada era digital seperti saat ini, mendorong perlu adanya media monitoring sebagai bentuk usaha pelacakan dan pemantauan merek dan produk di berbagai media.Perusahaan membutuhkan kegiatan media monitoring dalam pembentukan citra, posisi perusahaan, dan mengukur perhatian media kepada perusahaan. Penelitian ini bertujuan menganalisis serta membandingkan sentimen terhadap produk Adidas Bali pada media sosial dan media berita. Metode penelitian dilakukan dengan pendekatan diskriptif kualitatif. Pengumpulan data dilakukan dengan metode netnografi yang melalui tools Brand24, yang mengumpulkan data berbasis segmentasi media sosial dan media berita. Hasil penelitian menunjukkan bahwa media berita berperan sebagai saluran publikasi yang netral dan positif untuk menginformasikan masyarakat tentang produk terbaru Adidas. Meskipun media berita menyebutkan produk tersebut tidak sebanyak media sosial, namun media berita memiliki jangkauan yang lebih luas. Media sosial berperan sebagai platform bagi masyarakat untuk menyampaikan pendapat mereka tentang produk Adidas, sehingga terjadi beragam sentimen. Namun, jangkauan akun di media sosial yang menyampaikan pendapatnya lebih terbatas daripada media berita, karena hanya terbatas pada para pengikut akun tersebut.
PENGELOLAAN MEDIA SOSIAL INSTAGRAM @CHOCODOT_CATALOGUE OLEH PT TAMA COKELAT INDONESIA: Indonesia Aprilliyani, Ega; Hafiar, Hanny; Budiana, Hery
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 8 No. 1 (2023): EDISI JANUARI
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v8i1.2

Abstract

Kabupaten Garut yang berdiri sejak tahun 2009. Dalam melakukan kegiatannya, PT Tama Cokelat Indonesia menggunakan beberapa media sosial salah satunya Instagram dengan nama akun @chocodot_catalogue. Akan tetapi, kurangnya engagement menjadi hambatan dalam pengelolaan media sosial Instagram tersebut. Penelitian ini bertujuan untuk mengetahui bagaimana pengelolaan media sosial instagram @chocodot_catalogue melalui tahap menyebarkan (share), optimalisasi (optimize), mengelola (manage), dan melibatkan (engage). Penelitian ini menggunakan metode deskriptif. Teknik pengumpulan data wawancara mandalam, observasi, dan studi pustaka. Dalam penelitian ini disimpulkan bahwa dalam pengelolaan akun instagram @chocodot_catalogue pada tahap share dilatarbelakangi oleh PT Tama Cokelat Indonesia yang ingin melakukan komunikasi dua arah dengan masyarakat. Pada tahap optimize, pemantauan yang dilakukan untuk mengetahui apa yang dibicarakan oleh publik mengenai PT Tama Cokelat Indonesia dilakukan dengan cara manual yaitu pengecekan mention dan hashtag. Pada tahap manage, PT Tama Cokelat Indonesia sudah melakukan beberapa upaya, namun dalam tahap ini @chocodot_catalogue belum menggunakan social media tools. Tahap terakhir adalah engage dimana dalam tahap ini PT Tama Cokelat Indonesia belum memiliki influencer
Co-Authors . Gunawan . Gunawan . SISWANTO A H SARAGIH A Halim A.A. Ketut Agung Cahyawan W Aat Ruchiat Nugraha Abda Abda Abdul Hamid Abdul Muis Abimanyu, Ade Anom Acep Purnama, Acep Achmad Jazuli Achmad Noor Fatirul Achmad Zainudin Achmad, Novianty R. Adawiyah, Jihan Rizki Ade Kadarisman Adelina Hasyim Adi Prianto, Adi Aditya K. Karim Adzkia Kirana Dipa Adzkia Kirana Dipa Afra Mulya Alamsyah Agil Arif Nugraha, Agil Arif Agus Rahmat agus rahmat Agustina, Kristia Ahamed, Forbis Ahmad Fudholi Aini, Nurulita’ Aisyah, Novrisa Nu Akbar, Thoriq Nul Albina Tikupasang Alfian Romadhoni Alfiolita Widya Safitri Ali Djamhuri Ali Fahmi Allegra Gabriella Esther Almira, Sherica Rafa Alyssa Rasheedah Amalia Raharjo, Chiquitita Amaliah, St. Mukhlisahtul Amanda Putri, Tasha Suciati Amar Shiddiq Junaidi Amida Windari Fitria Amirul Fatihin, Amirul Amruddin Amruddin Andi W, Andi Andika Pakaradena Andreas Febrianto, Andreas Anggita Stovia Anisa L.K. Anisti, Anisti Anna Muawanah Annisa Rahmawati Annisa Yutha Anton Irawan Anuraga Jayanegara Anwar Sani Anwar, Adani Nurshadrina Aprilia, Adinda Putri Aprilliyani, Ega Aqila, Amyra Amalia Ari Agung Prastowo Ari Agung Prastowo, Ari Agung Ari Andriyani Arief Cholil Arief Syaichu Rohman, Arief Syaichu Arien Afriesta Aries Buana Arif Sofianto, Arif Arif, M. 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Priyatna Centurion Chandratama Priyatna Centurion Chandratama Priyatna, Centurion Chandratama Centurion Chendy Priyatna Chairil Anwar Chandratama Priyatna, Centurion Chris D. Sembay, Chris D. 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Hifzhan Izhary Siregar Jamhari Jamhari Jangkung Handoyo Mulyo Jatmiko, Eko Jauhari Jauhari Jaya, Raymond Clement Jayawarsa, A.A. 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