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Medicom JURNAL EDUKASI NONFORMAL International Journal of Electrical, Energy and Power System Engineering (IJEEPSE) Indonesian Journal of Islamic Education Studies (IJIES) BUSTANUL FUQAHA: Jurnal Bidang Hukum Islam Jurnal Teknik Industri Terintegrasi (JUTIN) Perspektif : Jurnal Ilmu Administrasi INCARE jurnal syntax admiration Jurnal Tarbiyatuna : Kajian Pendidikan Islam Jurnal Ekonomika dan Bisnis Nursing Sciences Journal Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Studi Islam Economics and Digital Business Review Jurnal Kesehatan dan Pembangunan Qadauna: Jurnal Ilmiah Mahasiswa Hukum Keluarga Islam WAHATUL MUJTAMA: Jurnal Pengabdian Masyarakat Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat El-Iqtishady Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Media Jurnal Informatika Iqtishaduna : Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah TASAMUH: Jurnal Studi Islam Berajah Journal Al-Mutsla: Jurnal Ilmu-Ilmu Keislaman dan Kemasyarakatan Cendikia : Media Jurnal Ilmiah Pendidikan Journal Peqguruang: Conference Series Al-Ubudiyah: Jurnal Pendidikan dan Studi Islam Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Jurnal Kolaboratif Sains Journal of Educational Management and Instruction (JEMIn) Prosperity: Journal of Society and Empowerment Jenius: Journal Education Policy and Elementary Education Issues International Journal of Management Science and Information Technology (IJMSIT) Jurnal Kebidanan Sorong Cakrawala: Jurnal Studi Islam Sultra Civil Engineering Journal (SCiEJ) Mauriduna : Journal of Islamic studies Jurnal Pusat Inovasi Masyarakat Journal of Islamic History PEDAGOGI: Jurnal Ilmiah Pendidikan ISTIQRA: JURNAL HASIL PENELITIAN Journal of Scientech Research and Development Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Journal Online Manajemen ELPEI (JOMEL) Jurnal Sosial dan Humanis Sains Jurnal Atma Inovasia Takuana: Jurnal Pendidikan, Sains, dan Humaniora Asalibuna Journal of Islamic Communication and Counseling Jurnal Abdi Masyarakat Jurnal Ilmiah Pariwisata dan Bisnis Ash-Shahabah: Jurnal Pendidikan dan Studi Islam Gema Wisata Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Karajata Engineering Jurnal Pengabdian Ilmu Kesehatan Jurnal Ilmiah Ibtida; Jurnal Prodi PGMI STIT Pemalang DEVOTE: Jurnal Pengabdian Masyarakat Global Jurnal Pepadu e-Jurnal Inovasi Pembelajaran Sekolah Dasar Journal of Artificial Intelligence and Digital Business Journal of Mathematics Learning Innovation (JMLI) AL-QIBLAH: Jurnal Studi Islam dan Bahasa Arab Jurnal Masyarakat Madani Indonesia Jurnal Tahsinia Jurnal Adijaya Multidisiplin Innovative: Journal Of Social Science Research TAMIKA: Jurnal Tugas Akhir Manajemen Informatika & Komputerisasi Akuntansi Nanggroe: Journal Of Scholarly Service Journal of Social Science Journal of Business on Hospitality and Tourism Maktabatun: Jurnal Perpustakaan dan Informasi An Nuqud: Journal of Islamic Economics Business and Investment Review Jurnal Teknologi Kimia Mineral Amplitudo: Jurnal Ilmu dan Pembelajaran Fisika Indonesian Journal Of Economy Studies Gudang Jurnal Multidisiplin Ilmu Tasyri' Jurnal Hukum Ekonomi Syariah Tadris al-'Arabiyyah: Jurnal Pendidikan Bahasa Arab dan Kebahasaaraban Nanggroe: Journal of Scholarly Service QOSIM: Jurnal Pendidikan, Sosial & Humaniora Cendikia Pendidikan Jurnal Sinergi Kesehatan Indonesia Journal of Educational Management and Learning Jurnal Akuntansi Neraca Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Journal of International Multidisciplinary Research Jurnal Penelitian Pendidikan Indonesia Jurnal Ilmiah Sistem Informasi Jurnal Pengabdian Masyarakat JLE: Journal of Literate of English Education Study Program Mimbar Administrasi Journal of The Civil Engineering Student JISH (Jurnal Ilmu Syariah dan Hukum) Ekuitas Jurnal Pnedidikan Ekonomi Muhafadzah: Jurnal Ilmiah Bimbingan dan Konseling Islam JPM Pambudi Journal Serambi Engineering (JSE) Jurnal Akuntansi dan Governance Andalas JMTSS Journal of Scientific Insights Banking & Management Review Al-Bahjah Journal of Islamic Community Service Society Jurnal Ilmiah Kesehatan Mandira Cendikia Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat ⁠International Journal of Asian Pacific Community Service IPSSJ Journal of Strafvodering Indonesian Sultra Jurnal Pengabdian Masyarakat Journal of Community Research & Engagement (JCRE) Education Curiosity Jurnal Pengabdian Masyarakat Wadah Publikasi Cendekia Ulil Albab Jurnal Wicara Desa e-Jurnal Inovasi Pembelajaran Sekolah Dasar Al-Qawānīn: Jurnal Ilmu Hukum, Syariah, dan Pengkajian Islam Journal of Islamic Education Management Research (JIEMER) Jurnal of Syiah Kuala Dentistry Society ALMUISY: Journal of Al Muslim Information System Parewa Saraq: Journal of Islamic Law and Fatwa Review Jurnal Pendidikan dan Kebudayaan Jurnal Pendidikan dan Kebudayaan Populis: Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Pengabdian Rekayasa dan Wirausaha Journal of Economics, Management, and Entrepreneurship Jurnal Studi Ilmu Alquran dan Tafsir Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory PENA BANGSA: BISNIS DAN TATA KELOLA PUBLIK ADPTIF Jurnal Mappesona Jurnal Literasi Indonesia Indonesian Journal of Innovation and Educational Technology Jurnal Pendidikan dan Keguruan
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Praktek Pembiayaan KPR Dengan Akad Ijarah Muntahiya Bittamlik (IMBT) Di PT. Bank Syariah Mandiri Cabang Bandung : Tantangan Dan Solusinya Mulyana, Iwan
Banking & Management Review Vol. 10 No. 2: Banking & Management Review
Publisher : STIE Ekuitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/bmr.v10i2.429

Abstract

This study aims to identify and explain the practice of home ownership financing (KPR) with the Ijarah Muntahiya Bittamlik (IMBT) contract at PT. Bank Syariah Mandiri Branch Bandung. This research is descriptive qualitative in PT. Bank Syariah Mandiri Branch Bandung with interview techniques and documentation in collecting data. Data analysis techniques with interactive analysis models proposed by Miles and Huberman, among others; data collection, data presentation, data reduction and conclusions in the form of delineation and verification of home ownership credit (KPR) financing practices with the Ijarah Muntahiya Bittamlik (IMBT) contract at Bank Syariah Mandiri Branch Bandung. The results show that the practice of financing home ownership credit (KPR) with the Ijarah Muntahiya Bittamlik (IMBT) contract at Bank Syariah Mandiri, Bandung branch was still considered necessary to be optimized for future improvements by improving better services and education to the public. In addition, it also discloses the terms, benefits, mechanisms, factors that affect late installment payments as well as solutions offered by banks so that the financing program can provide benefits to customers and banks.
Pengembangan UMKM Melalui Pelatihan Pengolahan Hidangan Berbasis Bahan Makanan Lokal di Kabupaten Badung Dwik Suwarnata Triana; Ida Ayu Etsa Pracintya; I Made Darsana
Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat Vol. 2 No. 2 (2025): Mei: Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/solusibersama.v2i2.1757

Abstract

This study aims to develop the capacity of Micro, Small, and Medium Enterprises (MSMEs) stakeholders in Badung Regency through training on processing dishes based on local food ingredients. Using a participatory training method which included counseling, demonstrations, hands-on practice, and mentoring. The study focused on improving technical skills as well as knowledge of hygiene standards and product marketing. The results showed an increase in the ability of MSME stakeholder to process local ingredients into innovative and appealing culinary products that meet market needs, while also strengthening sanitation and product quality aspects to make them more attractive to consumers. The participatory approach also encourages MSME stakeholders to actively contribute to the product development and marketing strategies, resulting in increased competitiveness and business sustainability. This study provided important contributions to MSME empowerment and the development of the local economy based on the potential of local natural resources.
Development of a Digital English Module for Students to Improve Text Reading Skills at the Sekolah Tinggi Ilmu Ekonomi Pembangunan Nasional Malang Yuliyanto Sabat; Abd. Syakur; Tri Achmad Budi Susilo; I Made Darsana
⁠International Journal of Asia Pacific Community Service Vol. 1 No. 1 (2024)
Publisher : Universitas Kristen Cipta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71131/48dsa617

Abstract

The integration of digital technology in university-level English language learning is vital for enhancing student engagement and interaction. This research develops Digital Modules using the R&D method and the R2D2 model, including stages of definition, development, and dissemination. Designed to be self-contained, independent, adaptive, and user-friendly, the modules meet modern educational needs. Evaluations by media experts, subject matter experts, and students scored 88.5%, 93.1%, and 92.6%, respectively, indicating that the modules are effective without requiring revisions. The modules aim to improve text reading skills through various activities, multimedia elements, and different text formats like news articles and essays. Conducted with 65 undergraduate Management students at the International Institute of Tourism and Business, the study shows significant improvements in reading skills. The modules are highly accessible, facilitating independent learning and enhancing material comprehension. The developed digital modules are suitable and effective for English language learning, meeting all objectives and criteria.
Penerapan Prinsip Mengenal Pengguna Jasa Serta Kepastian Hukum terhadap Akta Pendirian Perseroan Terbatas oleh Notaris yang Berafiliasi dengan Biro Jasa Natalia, Krisma; Ma'mun, Elma Meliana Eka Putri
Wajah Hukum Vol 9, No 1 (2025): April
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/wjh.v9i1.1593

Abstract

Apart from having the authority to make authentic deeds, notaries also have the authority to identify users of their services. The authority of a Notary to apply the principle of recognizing service users is the attribution authority obtained from Permenkumham No. 9 of 2017 and the legal consequences for a Notary who does not apply this principle is that the Notary may be subject to administrative sanctions based on UUJN. In applying the principle of recognizing service users, Notaries are asked to dig up information in the form of the identity of service users and the acquisition of sources of funds which will later be reported to PPATK. In order to approach writing, the author uses a normative juridical research approach. The writing in this research emphasizes the legal norms contained in in legislation and court decisions as well as legal norms inherent in society.
Religious Elit’s Communication and Strategy in Building Attitude of Tolerance in Plural Society in the Gunungsari West Lombok Krisdiana, Putri; Misbahuddin
Journal of Islamic Communication and Counseling Vol. 2 No. 1 (2023): January
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jicc.v2i1.37

Abstract

This article discusses the strategy of the religious elite in building tolerance for a plural society in Gunungsari, West Lombok. The main problem studied is the strategy of Islamic and Hindu religious elites in internalizing and externalizing the value of religious tolerance in a plural society in Gunungsari. The writer uses three methods to get data about the main problem: observation, interview, and documentation. After conducting an analysis using qualitative methods, the authors found that religious elites had three strategies for instilling an attitude of tolerance: (1) Islamic religious elites instilled tolerance values in Muslim communities at religious events such as recitations at mosques. Likewise, the Hindu religious elite, their religious elite instills a value of tolerance at Piodalan events at temples, (2) The religious elite of Islam and Hinduism are the example, and role models for their followers and congregations, (3) In the event of a conflict, the Muslim and Hindu religious elites look for problem points by establishing communication to obtain a fair solution for both parties.
Pengaruh Promosi dan Harga Terhadap Keputusan Konsumen Demi Menginap Suryoningrat, Raden Agus; Darsana, I Made; Tunjungsari, Komang Ratih
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 10 (2024): Jurnal Ilmiah Pariwisata dan Bisnis Oktober 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i10.890

Abstract

Turisme ialah bidang penting pada pembesaran pendapatan nasional ataupun daerah. Riset ini berancang demi menelaah pengaruh promosi dan harga terhadap ketentuan konsumen demi menginap di hotel The Evitel Resort Ubud. Rancangan riset yang digunakan ialah kuantitatif kausal. Riset ini menggunakan teknik purposive sampling demi menjabarkan sampel. Banyaknya sampel yang digunakan ialah 65 koresponden. Instrumen yang digunakan pada pengambilan fakta ialah kuesioner dan teknik uraian fakta yang digunakan analisis regresi linier berganda. Hasil akhir riset ini ialah: (1) Promosi berimbas positif dan signifikan terhadap Ketentuan Konsumen demi menginap di The Evitel Resort Ubud. (2) Harga berimbas positif dan signifikan akan Ketentuan Konsumen demi menginap di The Evitel Resort Ubud. (3) Promosi dan Harga berimbas positif dan signifikan akan Ketentuan Konsumen demi menginap di The Evitel Resort Ubud. Tourism is an important area of increas national or regional income. This research is designed to examine the effect of promotion and price on consumer decisions to stay at The Evitel Resort Ubud hotel. The research design used is causal quantitative. This research uses purposive sampling technique to describe the sample. The number of samples used is 65 correspondents. The instrument used in fakta collection is a questionnaire and the fakta description technique used is multiple linear regression analysis. The final results of this research are: (1) Promotion has an positive and significant impact on Consumer Decisions to stay at The Evitel Resort Ubud. (2) Price had an positive and significant impact on Consumer Decisions to stay at The Evitel Resort Ubud. (3) Promotions and Prices had an positive and significant impact on Consumer Decisions to stay at The Evitel Resort Ubud.
Strategi Pemasaran Untuk Meningkatkan Pendapatan pada Villa Diva Batu Malang Elisabeth, Yulya; Darsana, I Made; Pambudi, Bondan
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 11 (2024): Jurnal Ilmiah Pariwisata dan Bisnis November 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i11.900

Abstract

Bisnis pariwisata di Indonesia saat ini berkembang pesat. Banyaknya atraksi wisata serta perkembangan ekonomi seperti hotel, restoran, transportasi, dan biro jasa perjalanan menunjukkan hal tersebut. Dalam lingkungan ini, sangat penting untuk menyeimbangkan dan mengembangkan pilihan penginapan bagi pengunjung yang berkunjung ke Malang, khususnya Kota Batu. Penelitian ini melihat metode pemasaran yang dapat mendongkrak pendapatan di Villa Batu Malang. Tujuan dari penelitian ini adalah untuk mengidentifikasi pendekatan pemasaran yang efektif untuk meningkatkan pendapatan di Villa Batu Malang. Metode penelitian deskriptif dengan pendekatan kuantitatif diadopsi. Sumber data yang digunakan meliputi sumber primer dan sekunder. Pengumpulan data primer dilakukan melalui kuesioner yang dibagikan kepada sembilan responden dari manajemen Villa Diva. Selain itu, pengumpulan data dilakukan juga melalui dokumentasi. Hasil penelitian ini berdasarkan matriks SWOT yaitu dengan memantau dan selalu update produk yang dapat disewa dengan cara membandingkan dengan pesaing, memaksimalkan lokasi yang strategis dengan adanya kemajuan teknologi saat ini, bekerjasama dengan pesaing agar Villa Diva Batu Malang semakin terkenal, membuat promosi yang menarik dan variatif dengan adanya perubahan kegiatan kepariwasataan, memanfaatkan media sosial dari segi kualitas pelayanan yang baik dan mencari peluang untuk memasarkan Villa Diva Batu Malang ke luar pulau agar dikenal. Currently, the tourism industry in Indonesia is experiencing rapid growth. This is evident from the abundance of tourist attractions accompanied by the growth of businesses such as hotels, restaurants, transportation, and tourism service agencies. A balance and commercial growth of housing facilities for visitors visiting Malang, notably Batu City, is required. This study focuses on the marketing approach used by Villa Batu Malang to enhance income. The purpose of this research is to discover the best marketing plan for increasing income at Villa Batu Malang. Descriptive research with a quantitative approach was used as the study technique. Primary and secondary data sources are also used. A questionnaire was issued to 9 respondents from the administration of Villa Diva Batu Malang to collect primary data. In this study, two data gathering methods were used: a literature review and questionnaires issued to the 9 management responders of Villa Diva Batu Malang. Furthermore, documentation was employed as the final procedure. The results of this study are based on the SWOT matrix, namely by monitoring and always updating products that can be rented by comparing with competitors, maximizing strategic locations with current technological advances, working with competitors so that Villa Diva Batu Malang is increasingly famous, making attractive and varied promotions with changes in tourism activities, utilizing social media in terms of good service quality and looking for opportunities to market Villa Diva Batu Malang outside the island so that it is known.
Pengaruh Kualitas Makanan dan Pelayanan terhadap Minat Pembelian Ulang Pelanggan Waskito, Putri Satrio; Darsana, I Made; Suarmana, I Wayan Restu
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 12 (2024): Jurnal Ilmiah Pariwisata dan Bisnis Desember 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i12.908

Abstract

Kajian ini bertujuan melihat yang memengaruhi mutu makanan serta pelayanan parsial dengan simultan minat pembelian ulang pelanggan di Fox Coffee Jember. Lokasi penelitian ini di Fox Coffee & Roastery Jember. Penelitian ini menerapkan metode pendekatan kuantitatif sebagai metode penelitian dengan pengolahan data primer melalui kuesioner yang disebarkan ke pengunjung Fox Coffee Jember. Sampel dari kajian ini dengan 40 responden. Teknik analisa data kajian dengan uji asumsi klasik analisis regresi linear berganda, uji koefisien determinasi, uji F dan uji T dengan bantuan program SPSS 28. Dari hasil penelitian dapat dilihat bahwa kualitas makanan berpengaruh positif signifikan terhadap minat pembelian ulang pelanggan dimana diperoleh nilai T hitung 7,644. Mutu pelayanannya memengaruhi signifikan pada minat membeli ulang pelanggan, dengan perolehan nilai T hitung 9,251. Besaran yang memengaruhi mutu pelayanan untuk membeli adalah 69,7%. This research aims to reveal the influence of food and service quality both partially and simultaneously towards the customer’s repurchase interests in Fox Coffee Jember. This research took place in Fox Coffee & Roastery Jember. This research applied quantitative closure method as the research method along with primary data processing done through questionnaires distributed to the customers of Fox Coffee Jember. The samples of this research are forty respondents. The data analysis techniques applied within this research are classic assumption test of multiple linear regression analysis, determinant coefficient test, F test and T test with the help of SPSS 28. From the results of this research, it was revealed that food quality showed significant positive influences towards customer’s repurchase interest whereas the calculated T value was 7,644. Service quality also showed significant positive influences towards customer’s repurchase interest whereas the calculated T value was 9,251. The amount of influence of food and service quality on customers’ repurchase interest was 69,7%.
Pengaruh Varian Menu dan Kualitas Pelayanan Terhadap Keputusan Pembelian Priharsini, Ni Kadek Suwi; Darsana, I Made; Purnantara, I Made Hadi
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 4 No. 1 (2025): Jurnal Ilmiah Pariwisata dan Bisnis Januari 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v4i1.919

Abstract

Persaingan dalam dunia bisnis semakin bertambah ketat. Salah satu unsur kunci dalam persaingan bisnis kuliner adalah varian menu yang disediakan oleh perusahaan. Selain itu, kualitas pelayanan juga merupakan unsur yang sangat penting dalam menumbuhkan loyalitas pelanggan. Kedua faktor tersebut dapat meningkatkan minat konsumen, yang pada akhirnya mempengaruhi keputusan pembelian. Penelitian ini bertujuan untuk menganalisis pengaruh varian menu dan kualitas pelayanan secara simultan terhadap keputusan pembelian pada Winston’s Restaurant, Four Seasons Hotel At The Surf Club. Penelitian ini dilakukan di Winston’s Restaurant, Four Seasons Hotel At The Surf Club, yang berlokasi di 9011 Collins Ave, Surfside, FL 33154, United States. Populasi dalam penelitian ini adalah seluruh konsumen yang pernah membeli makanan dan minuman di Winston’s Restaurant. Jumlah sampel yang digunakan dalam penelitian ini adalah sebanyak 100 responden, dengan teknik pengambilan sampel menggunakan purposive sampling. Metode pengumpulan data dilakukan dengan menggunakan kuesioner, dan teknik analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa varian menu dan kualitas pelayanan secara bersama-sama memberikan pengaruh yang signifikan dan positif terhadap keputusan pembelian pelanggan di Winston’s Restaurant, Four Seasons Hotel At The Surf Club. Secara parsial, baik varian menu maupun kualitas pelayanan masing-masing berpengaruh signifikan positif terhadap keputusan pembelian. Competition in the business world is getting tougher. One of the key elements in the culinary business competition is the menu variant provided by the company. Service quality is also one of the most important elements to foster customer loyalty. So that it can foster consumer interest to increase purchasing decisions. The purpose of this study was to analyze the effect of menu variants and service quality simultaneously on purchasing decisions at Winston's Restaurant Four Seasons Hotel At The Surf Club. This research was conducted at Winston's Restaurant Four Seasons Hotel At Surfclub, 9011 Collins Ave, Surfside, FL 33154, United States. In this study, the population is all consumers who have purchased food and beverages at Winston's Restaurant. The number of samples in this study were 100 respondents. Sampling using purposive sampling technique. Methods of data collection using a questionnaire. Data analysis using multiple linear regression analysis technique. The results of the study show that the menu variance and service quality together are able to have a significant positive influence on purchasing decisions for customers of Winston's Restaurant Four Seasons Hotel At The Surf Club. Menu variance has a significant positive effect on purchasing decisions for Winston's Restaurant Four Seasons Hotel At The Surf Club customers. Service quality has a significant positive effect on purchasing decisions for Winston's Restaurant Four Seasons Hotel At The Surf Club customers.
Pengaruh Marketing Mix 4p (Product, Place, Price & Promotion) Terhadap Keputusan Menginap Yani, Ni Putu Ditha Indra; Darsana, I Made; Purnantara, I Made Hadi
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 4 No. 2 (2025): Jurnal Ilmiah Pariwisata dan Bisnis Februari 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v4i2.928

Abstract

Pasca pandemi COVID-19 yang terjadi membuat seluruh industri berupaya untuk memulihkan kembali usaha yang dijalankan. Tidak terkecuali industri bisnis perhotelan. Hal tersebut mendorong pelaku bisnis untuk membuat strategi dalam menghadapi tantangan ini, salah satunya melalui bauran pemasaran. Pada umumnya tidak semua variabel dalam bauran pemasaran akan menjadi pertimbangan oleh konsumen dalam mengambil sebuah keputusan pembelian. Penelitian ini bertujuan untuk mengetahui pengaruh marketing mix 4P yaitu product, place, price & promotion terhadap keputusan menginap secara simultan dan parsial. Penelitian ini dilakukan di The Oberoi Beach Resort, Bali yang berlokasi di Jalan Kayu Aya, Seminyak. Penelitian ini dilakukan pada bulan Desember 2022 – Januari 2023.Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan menggunakan teknik pengumpulan data kuesioner tertutup. Populasi dalam penelitian ini adalah tamu yang pernah menginap di The Oberoi Beach Resort, Bali. Teknik pengumpulan sampel menggunakan quota sampling dengan sampel yang ditentukan adalah 80 orang responden dengan kriteria tamu yang sedang menginap di The Oberoi Beach Resort, Bali. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa secara simultan variabel product (X1), place (X2), price (X3) & promotion (X4) berpengaruh positif dan signifikan terhadap keputusan menginap (Y) dan variabel promotion secara parsial tidak berpengaruh signifikan terhadap keputusan menginap. Koefisien determinasi yang diperoleh menunjukkan bahwa 57% tingkat keputusan menginap dipengaruhi oleh faktor produk, lokasi, harga dan promosi. Sedangkan 43% lainnya dipengaruhi oleh variabel lain yang tidak diteliti pada penelitian ini. After the COVID-19 pandemic that occurred, the entire industry made efforts to restore the business being carried out. The hospitality industry is no exception. This encourages business people to make strategies to deal with this challenge, one of which is through the marketing mix. In general, not all variables in the marketing mix will be considered by consumers in making a purchase decision. This study aims to determine the effect of the 4P marketing mix, such as product, place, price & promotion on the decision to stay. The research method used is a quantitative approach using a closed questionnaire data collection technique. The population in this study were guests who had stayed at The Oberoi Beach Resort, Bali. The sample collection technique used quota sampling with the specified sample being 80 respondents with the criteria of guests staying at The Oberoi Beach Resort, Bali. The data analysis technique used in this study is multiple linear regression analysis. The results of this study indicate that simultaneously the product (X1), place (X2), price (X3) & promotion (X4) variables have a positive and significant effect on the decision to stay and the promotion variable partially has no significant effect on the decision to stay. The coefficient of determination obtained shows that 57% of the decision rate to stay is influenced by product, location, price and promotion factors. While the other 43% is influenced by other variables not examined in this study.
Co-Authors , Muhammad Taufik , Mukhlas . Saminan A Halim A. Sjamsjiar Rachman Abd. Rahman Hamid Abd. Syakur Abda Abda Abdul Gani Abdul Hamid Abdul Rahman Abdul Rivai Poli Abdullah Ade Arip Ardiansyah Adhwa, Baiq Farhatul Adi Sucipto Afriani, Yunisa Afriyadi Agung Setiyawan, Agung Agustia, Dwi Ahmad Mathar Ahmad Ramadlan Ahsan, Muhammad Aida Rahmi Nasution Aida Rahmi Nasution, Aida Rahmi Aidi, Ahmad Pajar Aidid, Hasyim Aini, Jannatun Ainul Gani Ainul Maqsurah S AK Yakub, Agung Akbar, L. Syamsul Irfan Akhdan, M. Rafif Akram Ista Alwan Theopilus Amalya, Andi Adhe Amany, Amany Ambang, Sakinah Aminuddin , Aminuddin Amir, Rudianto Amirudin Ana Mariana, Ana Andi Rahmat Nizar Hidayat Anisa Maulidya Anwar, Muazin Aprialdy Budi Saputra Arianto, Dian Arif Imam Suroso Arifiani, Librita Arifin Arifin Arifudin, Opan Arina, NurFathil Maula Aris Doyan Ariyana, Ariyana Ariyanti, Ni Wayan Arsad, Nurazidawati Mohamad Arsyad, Febriansyah Arya Wahyu Widiantara, I Putu Asfar, Khaerul Asni Asni Asri Karolina, Asri Asriani Asriani, Asriani Assaraj, Qarashat Mohammed Shakir Ali Asyuara Ionantamelia P Atika, Yova Aupiya, Sayidatul Axel Rafaelo, Gerardus Ayu Rahayu Ayu Suwita Yanti Azima, Khuluqon Azlan Syah, Muhammad Baehaqi Bagus Made Sabda Nirmala Bagus Putu Wahyu Nirmala Baharudin Bakence, Luthfi Bakri, Muhammad Rizal Bambang Gulyanto Banuaji, Datu Azura Batubara, Fakhirah Bayu Septiawan BN, Andi Muh. 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